Social Beat Secures SEO and Content Mandate for Iconic Retail Brand Pothys

Chennai, India – May 29, 2025: Social Beat, India’s leading digital growth partner, has won the SEO and content marketing mandate for Pothys, one of South India’s most iconic textile and retail brands. This strategic collaboration aims to amplify Pothys’ digital presence, enhance organic visibility, and drive meaningful customer engagement across India and beyond.

With deep expertise in search engine optimization and content strategy, Social Beat will work closely with Pothys to craft a comprehensive SEO roadmap and high-performing content initiatives. The goal is to elevate the brand’s online footprint while aligning with its legacy of quality, tradition, and innovation in the textile space.

Vikas Chawla, Co-Founder, Social Beat, expressed enthusiasm about the partnership: “Partnering with Pothys is an exciting opportunity to bring together tradition and technology. Through our focused SEO and content strategies, we aim to drive long-term growth by making the brand more discoverable and relevant in today’s digital-first world.”

Varun Ramesh, Director, Pothys, added: “As consumer journeys become increasingly digital, it’s essential for us to stay ahead with a robust organic strategy. We’re confident that Social Beat’s proven capabilities in SEO and content will help us reach our audience in more impactful ways and reinforce the Pothys brand story online.”

This partnership marks a significant step in Pothys’ digital journey as it continues to evolve with the changing retail landscape while staying rooted in its heritage and customer-first philosophy.

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

Enviro Infra Engineers Reports FY25 Results, Bags Rs126.81 Cr in New Projects

Delhi, May 29th, 2025: Enviro Infra Engineers Limited a leading infrastructure company specializing in the design, construction, operation, and maintenance of Water and Wastewater Treatment Plants (WWTPs) and Water Supply Scheme Projects (WSSPs) for government authorities across India today announced its audited financial consolidated results for the quarter & year ended March 31st, 2025.

Consolidated Key Financial Highlights:

For the quarter ended March 31st, 2025:

• Revenue from Operations stood at ₹ 3,929 million, marking a robust 30.82% YoY growth compared to Q4FY24.
• EBITDA for the quarter was ₹ 994 million, up 15.81% YoY, with an EBITDA margin of 25.31%.

For the year ended March 31st, 2025:

• Revenue from Operations reached ₹ 10,661 million, registering a strong 46.25% YoY growth, backed by timely execution of a robust order book.
• EBITDA grew by 60.82% YoY to ₹ 2,678 million, with margins expanding by 228 bps to 25.12%, indicating enhanced operating leverage.
• Cash flows significantly improved from a negative of ₹ 782 million to a positive of ₹ 257 million

As on March 31st, 2025:

• The Net Worth as of March 31, 2025, stood at ₹ 9,945 million
• Total Debt stood at ₹ 2,341 million
• Debt-to-Equity Ratio improved significantly to 0.24, down from 0.80
• Return on Capital Employed (ROCE) stood at a healthy 22.62%

Operational Highlights :

• Healthy order book of ₹ 11,850 million for execution and ₹ 8,060 million for operation & maintenance as on 31st of March 2025. Further addition of new orders worth ₹ 2,000 million in FY26
• A strong focus on waste-to-energy initiatives, including compressed biogas (CBG) and solar power, which aligns with sustainability and cost-efficient project execution.
• Expansion of its portfolio into the renewable energy sector through the addition of wholly owned subsidiary, EIE Renewables Private Limited.

Commenting on the overall performance of the Company, Mr. Sanjay Jain, Chairman, Enviro Infra Engineers Limited, said, “I am pleased to share that our company has delivered a strong quarter, with a 31% YoY revenue growth in Q4 FY25 and a 30% rise in PAT, reflecting our operational efficiency and execution capabilities.

During the year, we secured new projects worth over ₹ 2,000 million. Our strong execution pipelineis supported by an order book of ₹ 11,850 million and an O&M portfolio of ₹ 8,060 million. With over₹ 50,000 million worth of bids currently in the pipeline, our future revenue visibility remains strong.We are also taking a strategic leap forward with the formation of a clean energy subsidiary focused on solar, hydropower, green hydrogen, and 24×7 renewable solutions.

As a trusted partner in India’s urban transformation, we take pride indelivering critical water and wastewater infrastructure under key government initiatives. Our focus on innovation and timely execution underscores our dedication to building a cleaner, more sustainable future.”

Pack the Fun: 5 Toys That Make Picnics a Blast for your little ones

Sun’s out, snacks are packed, and the kiddos are ready to run wild — it’s picnic time! And no picnic is complete without a dash of fun and games to keep the laughter rolling. We’ve rounded up five timeless toys that never go out of style — guaranteed to spark joy, fuel imaginations, and keep the little ones happily buzzing. These playful picks are perfect for turning your picnic blanket into the happiest hangout spot around. Let’s dive in!

1. Skoodle Stackrr Tube Stacking Tumbling Tower Game
The Skoodle Stackrr Tube Tumbling Tower is more than just a game , it’s a full-on laugh-out-loud, hold-your-breath, don’t-let-it-fall experience. As kids take turns removing blocks with one hand, they’re not just having fun , they’re also building hand-eye coordination, strategic thinking, and even a bit of self-control (because not toppling the tower takes serious patience!)
Easy to carry, quick to set up, and endlessly replayable , it’s a classic with a fun twist that never gets old.

2.Hasbro Gaming Connect 4 Grab & Go Game
Connect 4 Grab and Go is the perfect picnic game for kids and families! Each player gets 21 counters and battles to get 4 in a row—while blocking their opponent’s moves. It’s a fun game of strategy that keeps everyone thinking and laughing. Compact and easy to pack, it folds up neatly for outdoor play and travel. Bring it along to your next picnic for quick, competitive fun in the sun!

3. Funskool Travel Snakes and Ladders

Portable Snakes and Ladders is a classic game that’s perfect for picnics and family outings! Just roll the dice and race to the top, climbing ladders and dodging sneaky snakes along the way. It’s simple, fun, and great for all ages.

4. Mattel Pictionary Card Game

Pictionary Card Game is a fast-paced and hilarious game that’s perfect for family picnics! It combines the fun of Pictionary with charades, no drawing needed! Just use picture cards to act out clues while your team tries to guess. Easy to learn and super portable, it’s great for outdoor play, game nights, or taking fun on the go!

5. Skoodle Quest Marbellious
The kind of game that fits right into those slow, laid-back afternoons with family and friends. This 2-in-1 set keeps things fun and relaxed while quietly boosting creativity, focus, and problem-solving, perfect for when you’re just hanging out and want something to bring everyone together.

Birlasoft Reports Resilient FY25 Performance with Steady Growth, Strong Deal Wins, and Strategic AI Investments Amid Macro Headwinds

New Delhi (India), May 28, 2025: Birlasoft, a leading IT services and solutions provider, today reported its audited consolidated financial results for the fourth quarter and year ended March 31, 2025. Birlasoft is part of the multibillion-dollar CKA Birla Group.

Mr. Angan Guha, Chief Executive Officer and Managing Director, Birlasoft, said, “We are pleased to report a steady year in the face of a soft demand environment owing to sustained macro-economic challenges, with revenue during FY2025 growing 1.8% over the preceding year. We continue to generate consistently strong cashflows. We also saw a noticeable uptick in our deal wins during the second-half of the year under review, with a sequential increase in TCV of deals won during the quarter under review to $236 million led by higher new deals, demonstrating the strength of our pipeline and our ability to pursue deal closures. While our near-term outlook is likely to reflect the impact of shifts in customer priorities, we continue to invest in our capabilities such as Generative AI where we have been early adopters.”

“Our consolidated revenue during FY’25 have grown 1.8% over the preceding year to Rs 53,752 million. Our EBITDA margin performance for the year reflects the investments we have been making in our business as well as higher furloughs, consolidation deals, and growth in the Infra business. For the quarter under review, revenue stood at $152.2 million and EBITDA margin expanded 119 basis points sequentially to 13.2%. Cash flow from operations during the year and the quarter were 88.3% and 88.1%, respectively, of EBITDA led by sustained focus on collections. We have ended the year with a robust balance sheet and believe that we are well-positioned to successfully navigate through the prevalent macroeconomic environment,” said Ms. Kamini Shah, Chief Financial Officer, Birlasoft.

Key Financial highlights for Q4 & FY25

Q4 FY25

• Revenue:

o  ₹ 13,169 M, down 3.4% QoQ and YoY respectively

o  $152.2 M, down 5.4% QoQ and down 7.2% YoY

o  In constant currency terms, revenue down 5.3% QoQ

• EBITDA margin at 13.2%, PAT up 4.4% QoQ at ₹ 1,221 M
• Cash and cash equivalents increase 27.1% YoY to ₹22,177 M

Full year FY25

• Revenue:

o ₹ 53,752 M, up 1.8% YoY

o $635.4 M, down 0.3% YoY

o   In constant currency terms, revenue down 0.1% YoY

• EBITDA margin at 13.0%, PAT at ₹ 5,168 M translating to basic EPS of ₹18.64

Other operating highlights

• Revenue performance during Q4FY25 was led by E&U among verticals and by Infrastructure among service lines.
  • E&U up 1.8% QoQ while the others registered a sequential decline among verticals.
  • Infrastructure up 4.1% QoQ.
  • Revenue contribution from Top 5 and Top 20 customers remained stable QoQ.
• Signed deals of TCV $ 236 M during the quarter, up 4% QoQ, with new deal wins TCV of $ 112 M and renewals of $ 124 M.
• Active Client Count at 254 in Q4FY25 (compared to 265 in Q3FY25 and 259 in Q4FY24), reflecting some rationalisation of the ‘tail’.
• Cash & Cash equivalents rise to $259.5 M by end of Q4FY25 versus $240.1 M at end of Q3FY25. In rupee terms, cash and cash equivalents increased to ₹22,177 M at the end of Q4FY25 from ₹20,552 M at the end of the preceding quarter.
• Q4FY25 DSO at 54 days versus 53 days in Q3FY25.
• Workforce strength stood at 11,930 as on 31^st March 2025 and attrition was 12.8% during Q4FY25.

Key deal wins for the quarter…

• Secured a large multi-year deal in Europe with a new customer, a global communications major, where Birlasoft will deploy advanced AI-powered capabilities, including Agentic AI and Intelligent Diagnostics AI, to deliver a next-gen IT service model designed to transform the customer’s global technology operations through the integration of AI-driven innovation across the Americas, EMEA, and APAC regions.
• Partnered with a large global agricultural machinery company to support their North America operations SAP environment over a multi-year contract.
• Engaged with a new leading upstream services company in the E&U vertical to perform end to end IT Infrastructure and Systems separation and enable IT operations.

…Key deal wins for the quarter

• Strengthening our wealth management portfolio within the BFSI vertical, became an exclusive vendor partner for a leading asset management group to provide services across Application, Infrastructure, and Data.
• Partnered with a US based industrial services company that provides a wide range of services to industries like chemical, refining, power generation, and agriculture for their green field Oracle Cloud ERP implementation.
• Won a multi-year ERP and Cloud Infrastructure maintenance and support contract for a global petrochemical trading company.

Awards & Recognitions

• Birlasoft recognized as ‘Star Performer’ and a ‘Major Contender’ in the Everest Group Capital Markets IT Services PEAK Matrix® Assessment
• Birlasoft recognized as ‘Leader’ in the ‘SAP Ecosystem Partners 2025 ISG Provider Lens™ Study’ – APAC, Germany, U.S.
• Birlasoft identified as ‘Innovator’ in the Avasant High-Tech Industry Digital Services 2024-2025 RadarView™
• Birlasoft identified as ‘Disruptor’ in the Avasant Life Sciences Digital Services 2025 RadarView™
• Birlasoft recognized as ‘Market Challenger’ and ‘Product Challenger’ in the ‘Digital Engineering Services 2025 ISG Provider Lens™ Study’ – Europe, U.S.
• Birlasoft identified as ‘Challenger’ in the Avasant’s Oracle Cloud ERP Services 2024-2025 RadarView™
• Birlasoft identified as ‘Rising Star’ and ‘Major Contender’ in the Everest group’s SAP Business Application Services PEAK Matrix® Assessment 2025
• Birlasoft positioned in ‘Horizon 2’ as an ‘Enterprise Innovator’ in the HFS Generative Enterprise Services 2025 Horizons Report
• Birlasoft achieved the Advanced Specialization in Microsoft Low Code Application Development
• Birlasoft has achieved Oracle Cloud Solutions Provider Expertise
• Birlasoft recognized as one of India’s Top 50 Best Workplaces in IT & IT-BPM 2024 by Great Place to Work®
• Birlasoft recognized as a Great Place to Work for the fourth consecutive year

Astro Motors unveils flagship EV products in the L5 cargo and passenger segment called Navya and Nova

Pune, May 29, 2025: Astro Motors, a manufacturer of commercial electric vehicles, has launched two of its flagship products in the L5 cargo and passenger segment called Navya and Nova respectively, underscoring its focus on user-centric game changing innovations which create operational and experiential value delivering delight. The latest advancements were presented at the EV Expo in Pune.

Astro Navya is India’s first geared electric commercial three-wheeler designed keeping in mind challenges that drivers and fleet owners face in running their vehicles and businesses efficiently and smoothly. A unique combination of a high-performance motor, battery and a gearbox has helped it unlock performance in all key impact areas like payload, battery usage and life, vehicle performance on bad roads, stop-go traffic and mountainous terrain. Their launch campaign “Gear hai to sahi hai” captures the benefits of a geared electric cargo vehicle in an evocative and simple manner. Tailored to capture the minds and hearts of its intended audiences, this campaign has gone live on the brands social handles.

The brand’s other popular launch, the Astro Nova is a passenger auto rickshaw designed to deliver unmatched comfort and space for the driver and the passengers. In a world of share-an-auto and premium Uber auto experiences, this is an opportunity to elevate the overall experience of an auto which has largely remained unchanged for decades. “Duniya badal gayi lekin Auto Rickshaw nahin badli”. The Astro Nova is a large-hearted way of looking at the category in a world where space and comfort is premium. The launch campaign for the Nova “Auto ka SUV” is designed to evoke the product’s unique benefits in a memorable manner.

Vitan Jagada, Founder & CEO, Astro Motors said, “Astro’s first commercial product, a geared electric L5 cargo vehicle, is ready for rollout, with deliveries set to begin soon. Our L5 passenger variant is undergoing homologation for a July 2025 launch, followed by L3 cargo and passenger vehicles in October 2025.

By early FY 2026, we plan to unveil a four-wheeler modular skateboard chassis, capable of supporting diverse vehicle types. The IP is fully owned by Astro, offering opportunities to license the platform and powertrain tech to other OEMs, extending its influence across the EV ecosystem.

Targeting both B2B and B2C markets, we envisage rapid domestic scaling via fleet partnerships and a wide distribution network. We are also looking at expansion into emerging global markets like Africa, Southeast Asia, and Latin America, before entering mature economies.

Guided by Industry 4.0 principle, we aim to build a global EV brand anchored in innovation, customer-centricity, and sustainable, lean operations.”

In a launch ceremony attended by special invitees and partners, Astro Motors officially launched the Navya and Nova amidst high interest and expectations. The company has already laid the foundation for the business with strategic dealer sign-ups, financial partnerships and an after-sales service ecosystem to facilitate a hassle-free and fulfilling user experience. In the coming months, the company plans to aggressively scale its reach and operations.

Key Partnerships: The company is already making headway in its market-readiness with key dealer sign-ups and financial partnerships in key markets. The company has already signed up 3 dealers in Pune, Bhavnagar and Jammu with 5 more being signed on across key centres in UP, Delhi NCR and Maharashtra. Astro Motors commercial vehicles are currently available in the following 3 dealerships:

1. Ampere EV, Jammu (J&K)

2. Hunddekkari Motors, Pune (MH)

3. JJ Patel, Bhavnagar (GUJ)

Its strategic financial partnerships include MUFIN Greenfinance, RiseWise Capital and Perpetuity Capital which have its operations across the country.

Currently, Astro Motors is looking to further extend its footprint across the country with more strategic dealer and financial partnerships.

PUMA India’s ‘RCB Shotline’ Is the Ultimate Crossover Campaign — Featuring Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish & More

May 2025: What do you get when global sporting icons and cricket royalty share the same hotline? Pure entertainment. PUMA India’s latest campaign, RCB Shotline, brings together a power-packed lineup including Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish, Rajat Patidar, Gurpreet Singh Sandhu, and Krunal Pandya — all in one high-energy Instagram campaign that’s already taken the internet by storm.

In the campaign, RCB stars Virat, Rajat, and Krunal man the PUMA “Shotline,” fielding calls from excited fans — and some rather legendary ones. The fun begins with Virat picking up a call from none other than Usain Bolt. “How can I help the fastest man in the world?” he asks, only for Bolt to hang up in record time. “Typical! I guess he does everything in record time,” Virat quips.

From there, the campaign is packed with playful banter: Jack Grealish calling in and mistaking Virat for Ben Stokes; PV Sindhu cheekily asking whether her smash is tougher than a fast bowler — to which Virat replies, “Definitely your smash. As you know, we do have helmets in cricket”; and Rajat and Krunal fielding fan calls about VIP match passes and more.

Set in a fictional, fun-filled PUMA-verse, RCB Shotline is a light-hearted peek into what happens when the worlds of cricket, football, track, and badminton collide. With swagger, humor, and unmistakable star power, the campaign showcases the effortless blend of sport and street that PUMA India is known for.

The high-energy campaign shows Royal Challengers Bengaluru (RCB) stars like never before — off the pitch, on a hotline, answering wildly entertaining calls. From fans begging for VIP tickets, to excuses for skipping work to attend a match, and even surprise questions from Bolt and Sindhu themselves — the video is a laugh-out-loud glimpse into a fictional PUMA-verse where top athletes share one hotline, one vibe, and one massive fanbase.

With a mix of swagger, banter, and squad chemistry, the RCB Shotline campaign captures what makes PUMA India stand apart — a bold blend of performance and play, of sport and street. It’s not just a video; it’s a celebration of iconic personalities, shared love for the game, and the spirit of entertainment that fans crave.