27, May 2025
LS Digital Strengthens Leadership To Accelerate Growth, Strategy and Client Success Across India, MEA, UK & US

India, 27th May, 2025: LS Digital, India’s leading integrated digital marketing transformation (DBT) company, today announced the elevation of three of its senior leaders into critical CXO roles. Reinforcing its commitment to global excellence, the company has named Anuraj Gupta as Chief Growth Officer for India and MEA, Shantanu Bhattacharyya as Chief Client Officer- Media and Sudhindra CN as Chief Strategy Officer.

These appointments reinforce the company’s commitment to client success and scalable digital-first growth as it continues to expand across sectors and geographies

Talking about the leadership synthesis, Rupak Ved, Group Chief Business Officer & CEO – Media, LS Digital, said, “The elevation of Anuraj, Shantanu & Sudhindra marks a significant step forward in our mission to build a future-ready organization. Their strategic foresight and commitment to client success will play a key role in accelerating our growth across India, MEA, UK & US, truly positioning us as a global powerhouse of digital transformation.”

New Leadership at LS Digital:

In his new role, Anuraj Gupta will spearhead the company’s strategic growth initiatives, focusing on new client acquisition and revenue expansion across India and MEA. He will work closely with diverse teams to strengthen LS Digital’s Media integrated approach, combining data, creativity, and technology, to unlock real business impact at every stage of the marketing funnel.

Speaking on the new role, Anuraj Gupta, Chief Growth Officer, India & MEA, said, “I’m excited to take on this expanded responsibility at a time when brands are seeking integrated solutions that tie marketing performance to business outcomes. Our media alchemist proposition gives us a unique edge to deliver that value across markets.”

As Chief Client Officer – Media, Shantanu Bhattacharyya will lead LS Digital’s client success charter, driving seamless delivery of integrated solutions across media, creative, data, tech, and customer experience. He will champion cross-functional collaboration, lead strategic conversations on AI, data privacy, and marketing automation, and serve as the voice of the customer to shape adaptive strategies in a rapidly evolving digital landscape.

“Today, client success hinges on clarity, collaboration, and a deep understanding of evolving business needs. My focus will be on building agile, insight-led marketing solutions that are aligned with real business outcomes. At LS Digital, we’re not just delivering media — we’re co-owning transformation journeys with our clients.”, Shantanu added.

Leading the central strategy and outreach function areas across LS Digital Group, Sudhindra CN will now step into the role of Chief Strategy Officer (CSO). With data, AI, and human skills as key architectural agents, Sudhindra will drive transformative, data-driven strategies that foster innovation and measurable business impact for leading B2B, B2C, and D2C brands.

Explaining the demands of this new role, the CSO shared, “In a digital-first world, strategy must evolve to become both dynamic and deeply integrated across the customer lifecycle. With data, AI, and human creativity at the core, we at LS Digital look forward to craft transformative frameworks that power scalable, sustainable growth. The goal is to align global strategic thinking with local execution to deliver impact at every touchpoint.”

With these leadership elevations, LS Digital doubles down on its mission to empower brands with future-ready strategies, integrated execution, and a relentless focus on outcomes. The company continues to set the benchmark for digital transformation in India, MEA, UK & US by combining sharp business intelligence with creative and technological excellence.

27, May 2025
IIMC to Begin E-Counselling for MA and PG Diploma Admissions from May 28; Open to CUET-PG Candidates from Diverse Streams

New Delhi, May 27: The e-counselling process for admission to one MA Program and five PG Diploma programs at the country’s most prestigious media education institution, the Indian Institute of Mass Communication (IIMC), will begin from May 28, 2025. students need to deposit an online registration fee of Rs 1,500 (General) and Rs 1,000 (EWS/OBC/SC/ST/PH). Last date to register is June 8.

iimc

According to Prof. (Dr.) Rakesh Goswami, who is in charge of admissions, IIMC has opened admissions to candidates of subjects other than mass communication and journalism, too, this year. “For the new program called MA in New Media Communications, candidates who have CUET PG score in Data Science, Artificial Intelligence, Cyber Security etc. (MTQP 04), Computer Science and Information Technology (SCQP 09) and Applied Arts (HUQP 03) are also eligible to apply apart from those who have CUET PG score in mass communication and journalism,” he said.

Similarly, candidates with CUET PG scores in Economics and Commerce are eligible to apply for the new program called PG Diploma in Corporate Communication and Brand Management at IIMC Dhenkanal. However, for admission to the PG Diploma in English Journalism, Hindi Journalism, Advertising & Public Relations and Radio & Television Journalism, only candidates with CUET PG score in mass communication and journalism are eligible.

Prof. Goswami said candidates should read instructions and fill their preferences carefully for the programs and campuses while filling the registration form. Any request for changes in the preferences will not be accepted after the submission of the registration form. Once the program selection is finalized, candidates are required to make an advance payment of Rs. 20,000 as tuition fee to secure their seat in the preferred program. The remaining balance must be paid within the stipulated date and time to complete the admission process.

He said that there is no age limit for admissions to any of the MA programs. For age eligibility for diploma programs, candidates are advised to read the instructions before registering for the counselling process.

Prof. Goswami added that it is mandatory for each candidate to submit a high school certificate for verification of the Date of Birth and the final graduation mark sheet. The candidates awaiting their graduation final result need to submit their required documents within the stipulated date and time.

If candidates belonging to the reserved category are not able to submit the caste certificate, then they can give an undertaking at the time of admission and submit the category certificate within the stipulated date and time, he said.

Registrations for admission to MA in Media Business Studies and MA in Strategic Communication shall be announced soon. For this and other details related to the admission process, candidates are advised to visit IIMC website, iimc.gov.in, regularly.

27, May 2025
Pizza Hut Challenges India’s Quirky Ketchup Habit; Sparks Nationwide Buzz

27th May 2025, New Delhi: Pizza Hut launched the most bizarrely brilliant barter system of the year for its latest consumer experiment, challenging die-hard ‘ketchup-on-pizza’ fans to go ketchup-free, all for a taste of Pizza Hut’s new Juicylicious Pizzas.

It all started with a sharp consumer insight that in India, adding ketchup to pizza isn’t just a quirk, it’s practically a necessity. Consumers have grown so used to compensating for dry, flavourless pizzas by drowning them in ketchup, that having a slice without it feels incomplete. The brand decided to playfully challenge this habit and prove that the new Juicylicious range is loaded with enough sauce and flavour to stand on its own.

Jamie Lever_Juicylicious_Pizza Hut

To do this, Pizza Hut launched a simple yet bold experiment: Trade in a ketchup sachet at any Pizza Hut store and walk away with a free Juicylicious pizza. The results were surprising to say the least. Long queues outside stores across major cities like Delhi, Chennai, Bangalore and Mumbai. 2400+ pizzas (100 pizzas per day, per store) gone in a flash. Massive online buzz, with the experiment trending and gaining millions of views, not just on Instagram, but on Google Search as well. Finally, even die-hard ketchup lovers admitted that Juicylicous Pizzas are so juicy and saucy that they don’t need anything extra.

To add more juiciness to the experiment, India’s favourite comedienne, Jamie Lever, brought her unique cheesy humour to the table, goofing around with consumers and delivering hilarious takes on the ketchup-pizza break-up that was a long time in coming.

Pizza Hut’s Juicylicious range features succulent, juicy paneer and chicken toppings marinated and paired with three rich sauces inspired from different parts of India making them the ultimate crowd favorites: the bold Kadhai sauce, the aromatic Royal Spice infused with Indian spices, and the fiery Southern Chilli sauce. Generously layered with 100% authentic, gooey mozzarella cheese on a perfectly baked crust, Pizza Hut is elevating the pizza experience with Juicylicious pizzas so that pizza lovers no longer have to settle for dry ones.

27, May 2025
Plant trees, breathe better, says Punjabi Singer Gurnazar as he joins Roundglass Foundation in planting 3,100 trees in Dhakansu Kalan

Mohali, May 27, 2025 — Popular Punjabi singer-songwriter Gurnazar Chattha lent his voice and support to environmental conservation by participating in a tree plantation activity organized by Roundglass Foundation in Dhakansu Kalan village, Punjab. The event was part of the Foundation’s flagship initiative, The Billion Tree Project (TBTP), which aims to plant 1 billion native trees in Punjab by 2035. Over 3 million native trees have already been planted under the initiative.

Dhakansu Kalan, a village named after the dhak tree—a species native to Punjab—saw the planting of 3,100 saplings, including 500 dhak trees, reinforcing the connection between the land and its ecological heritage.

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Speaking at the event, Gurnazar said, “Most of us don’t even know that Punjab’s forest cover is so low and how planting trees is the need of the hour. Ahead of World Environment Day, I’m grateful for having got this opportunity to plant trees and join hands with Roundglass Foundation, which is doing a tremendous job of restoring Punjab’s green cover and contributing to our home’s environment. So, plant trees, and breathe better!”

Gurnazar, known for his soulful voice and hit tracks such as “Aadatan,” “Bewafa,” and “Tenu Yaad Karaan,” has amassed millions of views on YouTube and is admired for using his platform to drive meaningful change.

Roundglass Foundation’s The Billion Tree Project has so far transformed 980 acres of barren and fallow land—equivalent to 742 football fields—into thriving native forests. These green spaces now support a diverse range of birds, butterflies, insects, and other vital species, playing a key role in reviving Punjab’s biodiversity. With an impressive 90% tree survival rate, these forests are not only restoring the environment but also recharging groundwater, purifying the air, and helping communities combat climate change.

This collaboration marks another meaningful step in building a greener, healthier Punjab—one tree, one village, one voice at a time.

27, May 2025
Continental Coffee Introduces Four Delightful Flavoured Instant Coffees under Continental Speciale

Hyderabad, India, May 27, 2025: Continental Coffee, a subsidiary of CCL Products (India) Ltd., one of India’s largest coffee manufacturers, is expanding its premium instant coffee brand, Continental Spéciale, with the launch of four flavoured instant coffee variants — Mocha, Vanilla, Caramel and Hazelnut. These new offerings are a first in the Continental Spéciale portfolio, marking the company’s strategic expansion in the growing flavoured coffee segment in India.

After detailed market research, the brand has identified a significant shift in coffee consumption patterns across India. While traditional strong, bitter coffee remains popular in southern regions, there’s growing demand for smoother, flavourful options with less bitterness, particularly in northern markets. The new Continental Spéciale flavoured coffees are expertly crafted to bridge this gap, making premium coffee experiences more accessible to a wider audience of contemporary Indian consumers, particularly occasional drinkers and tea-preferring audiences.

speciale

Crafted using shade-grown, perfectly roasted coffee beans, each variant delivers a distinct and flavourful experience designed to appeal to urban, modern palates. The new range includes:

● Continental Spéciale Mocha: A smooth blend of premium coffee with chocolatey undertones

● Continental Spéciale Hazelnut: Rich coffee enhanced by the nutty essence of hazelnuts

● Continental Spéciale Vanilla: A delicate fusion of coffee and creamy vanilla notes

● Continental Spéciale Caramel: A flavourful blend of smooth coffee with sweet caramel notes

Developed by expert roasters at Continental Coffee, the flavoured range is designed for consumers seeking a joyful, flavour-rich coffee moment, without the bitterness.

“At Continental Coffee, we believe in continually evolving with our consumers’ preferences while maintaining our commitment to coffee excellence,” said Raja Chakraborty, CMO, Continental Coffee. “Our research revealed a growing appetite for flavoured coffees, particularly in North India, where consumers desire less bitterness and more distinctive taste notes. The new Mocha, Vanilla, Caramel and Hazelnut blends have been carefully developed for those who crave a delicious, feel-good coffee moment without the bitterness.”

The new variants, available in 50g jars, are now accessible through both offline and online retail platforms across India. Customers can find them on leading e-commerce platforms like Amazon.in, Swiggy, Zepto, Blinkit, and BigBasket, as well as in supermarkets nationwide.

Positioned as cheerful and inclusive, Continental Spéciale’s flavoured range celebrates little moments and joyful indulgence. In a market where flavoured coffee adoption is steadily growing, the brand stands out by offering a product that blends taste, convenience, and emotional appeal.

27, May 2025
From Airports to Ecosystems: Digi Yatra Case Study by DSCI’s National CoE to Anchor New Digital Identity Vision

New Delhi, 27 May 2025: Digi Yatra Foundation, a Self-Sovereign Identity (SSI) based ecosystem utilising authentication technology for contactless and seamless passenger processing at airports, has announced a strategic collaboration with the National Centre of Excellence (CoE)-Data Security Council of India (DSCI) to co-create a #PoVDocument titled ‘The Future of Digital Identity in India: Modular, Verifiable, and Decentralised’.

As India continues its journey of rapid digital transformation, the document will serve as a thought leadership piece, laying the foundation for how decentralised identity models can improve user trust, privacy, and accessibility. The whitepaper will highlight the critical role of emerging technologies and frameworks in shaping the future of digital public infrastructure, as well as the growing need for privacy-by-design systems.

Digi Yatra Foundation’s Self-Sovereign Identity (SSI)-based platform will feature as a leading case study in the paper. It will showcase how the initiative has scaled from just three airports in 2022 to 24 across the country by 2024, facilitating 56 million seamless journeys. As a decentralised, user-consent-driven system, Digi Yatra is widely recognized for prioritising data privacy while delivering an intuitive, contactless air travel experience.

Speaking on the collaboration, Suresh Khadakbhavi, CEO of Digi Yatra Foundation, said, “This document reflects our shared vision with the Data Security Council of India to move towards a future where digital identity is not only more accessible and interoperable but also deeply respectful of user sovereignty and privacy. Digi Yatra is setting an example of how scalable, decentralised systems can be deployed at a national level while maintaining security and trust. With 13 million+ downloads, Digi Yatra has grown into a transformative force in India’s aviation sector, elevating customer experience through faster, more secure, and hassle-free travel.”

Vinayak Godse, CEO, Data Security Council of India, added, “India’s digital future requires foundational infrastructure built for trust, scale, and resilience. This Point of View document argues that modular, verifiable, and decentralised identity systems – principles we see successfully emerging in initiatives like Digi Yatra – are not merely technological advancements, but strategic national assets. Building upon this foundation nationally allows us to architect a common trust layer for Digital India. This layer, underpinned by decentralization, security and user control, is essential for enabling innovative solutions to expand beyond travel, fostering seamless, secure interactions crucial for India’s next leap in economic growth and citizen service delivery.”

The joint paper is expected to serve as a key reference for stakeholders across industries and government bodies exploring the possibilities of digital ID frameworks in India and beyond.

27, May 2025
As Karan Johar Takes the Reins of The Traitors on Prime Video, let’s Meet the Iconic International Hosts who Made the Show a Global Sensation

With its knife-sharp twists and cloak-and-dagger gameplay, The Traitors has become one of the most successful reality formats around the world. Originated in the Netherlands as De Verraders, this reality juggernaut has since been adapted across 30 countries worldwide, each version boasting high-stakes drama, jaw-dropping reveals, and unfiltered entertainment. And what do all these editions have in common? Their enigmatic hosts. Whether it’s Claudia Winkleman’s deadpan delivery, Alan Cumming’s theatrical flair, or Karine Vanasse’s icy composure, each host brings a distinct personality that shapes how the game unfolds. As hosts, their personalities have become just as iconic as the gameplay, with them adding their own spin on betrayal, mind games, and deception. As The Traitors prepares to make its Indian debut on Prime Video on June 12, with Karan Johar at the helm, here’s a look at the iconic figures who’ve led the game of deception across the globe.

Alan Cumming – Emmy-Winning Host

In the US version of The Traitors, actor Alan Cumming took on the host’s mantle and made it completely his own. With his background in film and theatre, he brought a dramatic, campy, and highly entertaining style to the show. Hosting from a grand Scottish castle, Alan’s wardrobe, expressions, and delivery added a distinct personality to every episode. His work was also recognised with an Emmy Award in 2024, while the show won the Outstanding Reality Competition Program Award.

Claudia Winkleman – The BAFTA-Winning Face of the UK Version

British broadcaster-writer Claudia Winkleman’s hosting of the UK edition turned her into the face of the format.. Her deadpan wit, calm voice, and iconic fringe became a part of the show’s DNA. Claudia created a quiet tension that fit The Traitors perfectly. Her hosting was so well-received that she even won a BAFTA Award in 2023 for Best Entertainment Performance, and the show itself won the Best Reality Programme Award.

Tijl Beckand – The Original Host Who Launched a Global Hit

It all began here. Dutch comedian and presenter Tijl Beckand brought a perfect balance of theatrical tension and wry humour to the show’s very first version, De Verraders. His ability to keep the atmosphere tense, while also entertaining, laid the foundation for what would become a worldwide format. It was this version that set the stage for multiple international adaptations of The Traitors.

Karine Vanasse – Canada Version

In the Canadian adaptation of The Traitors, acclaimed actress Karine Vanasse played it ice-cold and razor-sharp. With a composed presence, she built the kind of psychological pressure that crept in slowly. Her hosting style matched the slow-burn tension of the game itself.

Rodger Corser – Australian Version

Best known for his work in Australian dramas, Rodger Corser brought an effortless sense of authority to The Traitors Australia. Grounded and charismatic, Rodger guided players through the mind games without ever stealing the spotlight. His cool-headed hosting style offered both comfort and caution, perfect for a game where trust is constantly tested.

As The Traitors arrives in India, Karan Johar takes the reins of the show, adding a uniquely Indian flavour to this international phenomenon. As one of Indian cinema’s most prolific storytellers and conversationalists, Karan brings just the right dose of drama, wit, and gravitas to a format that thrives on manipulation and suspense. With his signature style and sharp observations, the Indian adaptation promises to be as gripping, glamourous, and high-stakes as the versions that have captured audiences’ hearts around the world.

Produced by BBC Studios India Productions, Prime Video India brings the Indian adaptation of IDTV’s BAFTA and Emmy award-winning global format The Traitors, in collaboration with All3Media International. Premiering on June 12, The Traitors will exclusively stream on Prime Video, with new episodes dropping every Thursday at 8 PM.

27, May 2025
The Art of Male Grooming, Redefined: Swiss Brand Tailor Makes Its India Debut

National, 27th May 2025— TAILOR’S, the premium Swiss-born men’s professional grooming brand, announces its official launch in India, introducing a new benchmark in personal care for the modern man. Known for fusing traditional barbering heritage with advanced science, TAILOR’S delivers a luxury grooming experience tailored to the needs of discerning men who value authenticity, performance, and personal expression.

tailor

Now available at Looks Salon outlets across the country, the launch collection includes a thoughtfully curated lineup of high-performance grooming essentials:

Tea Tree Wash – A revitalising hair cleanser infused with organic Tea Tree oil, Peppermint, and Rosemary. It deeply purifies the scalp, combats dandruff, and restores shine and vitality—suitable for all hair types.

TAILOR’S Clay – Crafted with bamboo extract and silica, this styling clay offers natural hold and texture while moisturizing the scalp. Ideal for short hairstyles and a matte, refined finish.

Beard Balm – Conditions, softens, and tames the beard while reducing frizz. Makes grooming and styling easier, promoting a healthy, well-maintained look.

Post Shave – A premium after-shave balm with a soothing effect, it enhances the natural restoring process of the skin after shaving. It relieves the skin from redness, irritations and itching.

Each product is formulated with purposeful, effective ingredients such as tea tree oil, beeswax, and bamboo extract—ensuring performance-driven grooming that also nurtures skin and hair.

“Men’s grooming has quietly evolved in recent years, both globally and in India,” said a spokesperson for TAILOR’S Grooming. “Today’s man seeks more than just functional care—he wants products that reflect his lifestyle, his values, and his individuality. TAILOR’S is proud to bring Swiss-quality craftsmanship to India, a market where we see a fast-growing community of conscious male consumers embracing grooming as a form of self-expression and self-care.”

In keeping with its ethos of sustainable luxury, TAILOR’S combines premium quality with responsibility—using recyclable packaging and ethically sourced ingredients across its range.

27, May 2025
Kendra Dance Festival 2025 Returns to the Spotlight with Legendary Cultural Narratives of India Amidst National Triumph

RAJU

In the aftermath of a defining moment in the subcontinent’s contemporary history—where India emerged with strategic clarity and moral fortitude from the recent Indo-Pak conflict—Shriram Bharatiya Kala Kendra (SBKK) reaffirms the power of culture as the heartbeat of the nation. Against this backdrop of renewed national confidence, the Kendra Dance Festival 2025 is poised to take centre stage on the 25th of May with MEERA, 27th of May with PARIKRAMA and 29th of May with KARNA at 7:00 PM at the iconic Kamani Auditorium, New Delhi.

This year’s festival comes not merely as an annual showcase of performing arts, but as a celebration of India’s civilisational depth, spiritual resilience, and enduring storytelling traditions. While the nation salutes the bravery and precision of its armed forces in neutralising enemy threats across the western border, the Kendra’s stage becomes a mirror of that inner fortitude—where stories of devotion, morality, struggle, and transcendence echo the very spirit that defines India today.

The Festival Line-up: Stories That Speak Across Time

MEERA: Sunday, May 25th, 2025 at 7pm

An embodiment of fearless devotion and unwavering inner strength, Meera brings to life the spiritual odyssey of the poet-saint who defied societal norms in pursuit of divine truth. Through evocative Rajasthani and Gujarati folk movements, this production draws from the meticulous documentation of folklorist Komal Kothari, capturing not just a woman’s voice but a nation’s inner compass—resilience rooted in faith.

PARIKRAMA: Tuesday, May 27th, 2025 at 7pm

Choreographed in the martial and expressive styles of Mayurbhanj Chhau and Kalaripayattu, Parikrama delves into the elemental cycle of existence—life, death, and rebirth—mirroring the nation’s capacity to regenerate with strength after every trial. Inspired by the Panch Tattvas and layered with insights from the Padma Purana, the production is a meditative journey that resonates deeply in times of renewal and reflection.

KARNA: Thursday, May 29th, 2025 at 7pm

A deeply layered portrayal of honour and identity, Karna revisits the life of one of Mahabharata’s most tragic heroes, who struggled between duty, loyalty, and truth. Drawing from Rashmi Rathi by National Poet Ramdhari Singh ‘Dinkar’, and choreographed in the raw intensity of Chhau and Kalaripayattu, Karna finds new resonance today—as it embodies the virtues of courage, sacrifice, and complex morality, qualities India has demonstrated on and off the battlefield.

This edition of the Kendra Dance Festival introduces ticketed entry for the first time, welcoming an evolving audience that includes millennials, urban families, cultural travellers, and arts patrons. This initiative aims to democratise access while reinforcing the value of live performance in an era of fleeting digital content.

The productions are presented by the Kendra Dance Repertory—a professional ensemble of 15 full-time artists trained in SBKK’s distinctive style that fuses Kathak, Bharatanatyam, Odissi, Mayurbhanj Chhau, and various Indian folk forms. Each performance is enhanced by original musical compositions, intricately hand-crafted costumes, vivid set designs, and dramatic lighting—resulting in an immersive theatre experience.

Reflecting on the timing of the festival and its deeper significance, Festival Director and Chairperson Padmashri Shobha Deepak Singh notes:

“There are moments in history when a nation asserts itself—not just through its borders, but through its identity. The recent events have reminded us of the price of freedom and the value of unity. Through Meera, Parikrama, and Karna, we share stories that are rooted in Indian consciousness and resonate with our contemporary challenges. These are not just performances—they are acts of remembrance, strength, and cultural assertion.”

The Director of Shriram Bharatiya Kala Kendra, Shr Jayant Kastuar also shared his views about this year’s festival, “In times when the nation stands united with renewed strength and purpose, stories like Meera, Parikrama, and Karna remind us of the courage, sacrifice, and resilience rooted deep in our soul and culture. These productions are more than performances; they are reflections of the values that bind us and a tribute to the spirit of India rising together.”

Founded by Sumitra Charat Ram in the aftermath of Independence, Shriram Bharatiya Kala Kendra has remained a vital force in Indian arts and education for over seven decades. From hosting the first classical music concert in free India in 1947 to presenting Shri Ram annually since 1957, SBKK has played a pivotal role in shaping India’s cultural landscape. Its body of work includes critically acclaimed productions like Shri Krishna, Abhimanyu, Kamayani, Durga, Khajuraho, and Meera, among others.

Today, under the guidance of Shobha Deepak Singh, the Kendra continues to blend classical wisdom with contemporary relevance—serving as a bridge between generations, values, and artistic expressions.

The Kendra is supported by a wide spectrum of cultural and corporate partners, including:

Ministry of Culture – Government of India, ICCR, Sangeet Natak Akademi, Sahitya Kala Parishad, Hindi Academy, Uttar Pradesh Government, North Zone and North Central Zonal Cultural Centres, as well as corporate patrons such as Shriram Pistons & Rings Ltd., Mawana Sugars, Maruti Suzuki India Limited, DLF Limited, Ayurvet Life Sciences, and more.

SBKK is also accredited by GroupM, the media investment arm of WPP Global, Ministry of Culture and Indian Council For Cultural Relations making it a valuable cultural partner for brands and media platforms committed to social impact and national storytelling.

In the wake of India’s strategic and diplomatic assertion on the global stage, Indian Culture remains one of its most potent forms of soft power. The Kendra Dance Festival is not just a showcase of traditional arts—it is a living demonstration of India’s civilisational voice, which continues to inspire, educate, and unify.

27, May 2025
Autodesk and Anna University sign MoU to empower students in Design and Make Industries

27th May 2025, Chennai: Autodesk has signed a Memorandum of Understanding (MoU) with Anna University, Chennai, to enhance student employability in the design and make industries through courses designed to promote applied learning and specializations in digital manufacturing and generative design. The MoU was signed by Conway Kang Wei Goh, Autodesk Education Experiences, Director APAC, and Dr. J Prakash, Registrar, Anna University in the presence of Dr. Govi Chezhiaan, Honor’ble Minister for Higher Education, Govt. of Tamil Nadu, Thiru C. Samayamoorthy, IAS, Secretary to Government, Tmt. J. Innocent Divya, IAS, Commissioner of Technical Education, Government of Tamil Nadu, Thiru M P Vijay Kumar, IAS, Vice Chairman, Tamil Nadu State Council for Higher Education, Dr. USA, Professor. Electrical engineering and member, convener committee, Anna university, Dr.K.Shanmuga Sundaram, Director, Centre for University-Industry Collaboration (CUIC), Anna University, Chennai and other representatives from both the institutions at the university’s main campus in Guindy, Chennai.

auto desk

As part of the collaboration, Autodesk and Anna University are setting up a Design and Innovation Centre at the College of Engineering, Guindy (CEG). This facility aims to provide students access to Autodesk’s advanced cloud-based design and make platforms, enabling hands-on learning in areas such as digital manufacturing, CNC machining, and Building Information Modeling (BIM).

The partnership also includes faculty development programs, design competitions, and potential participation of Anna University’s executives in Autodesk’s global events, such as Autodesk University. Faculty members will be trained as master trainers and will lead digital manufacturing courses across the university’s constituent and affiliated colleges.

Conway Kang Wei Goh, Autodesk Education Experiences, Director APAC said, “Our alliance with Anna University is not just a collaboration, it is a call to action to empower the next generation of engineers and innovators to accelerate India’s economic growth. By integrating Autodesk’s cutting-edge design and make technology into the curriculum, we are not only providing students access to next-generation skills but also enabling them to take the lead in a digitally transformed world and meet the rapidly evolving demands of the design and make industries.”

Dr. J. Prakash, Registrar, Anna University, added, “This strategic partnership with Autodesk is a critical next step in our vision to reimagine technical education. By providing direct access to innovative tools and global industry practices to our faculty and students, we are building a strong system that fosters innovation, increases employability, and equips our graduates to succeed in tomorrow’s industries.”

The MoU outlines a roadmap for integrating Autodesk’s advanced design and make platforms into academic curricula, fostering research-driven learning, and providing students with practical exposure to real-world challenges. Through curriculum enhancement, hands-on training for students and faculty, and immersive learning initiatives, the collaboration aims to bridge the gap between academic instruction and industry needs. This partnership reflects Autodesk’s commitment to making industry-relevant education more accessible across India’s higher education ecosystem.