13, May 2025
ADbhoot Unveils ‘Holiday Vibes’ – CottonKing’s Bold Leap into Holiday Wear
Mumbai 13th May 2025: The Indian menswear market has been witnessing a significant shift, with consumers increasingly seeking versatile clothing that blends style with comfort. While CottonKing has long been a trusted name in premium cotton formalwear, the growing demand for relaxed, travel-friendly apparel presents a new opportunity. With more men prioritizing leisure and travel experiences, the need for high-quality, breathable, and stylish holiday wear has surged. Recognizing this evolving consumer preference, CottonKing has partnered with Brand Strategist ADbhoot to launch the ‘Holiday Vibes’ campaign, the brand’s first-ever holiday wear collection. This marks a strategic expansion beyond its established formalwear, offering men a sophisticated yet effortless vacation wardrobe.
To celebrate this milestone, ADbhoot has crafted a campaign that’s bursting with energy and holiday vibes—just like a trip with your best friends. It’s fun, carefree, and all about making unforgettable memories, perfectly capturing the spirit of holidays. Inspired by the grand sound of opera, the ad film amplifies the excitement of ‘Holiday Vibes’ with energetic music and the powerful hook, ‘Vibe Hai,’ adding a fun twist to holiday fashion.
Vaibhav Pandit, Founder and Creative Director of ADbhoot, shared his enthusiasm: “This campaign is all about making a statement. CottonKing’s move into holiday wear is a big leap, and we wanted to match that energy with a concept that’s bold, grand, and wildly fun. Opera meets fashion in our crazy, unforgettable campaign.”
Vaibhav Pandit, Founder and Creative Director of ADbhoot, shared his enthusiasm: “With ‘Holiday Vibes,’ we’re not just launching a collection—we’re shaping fresh brand characteristics for CottonKing. This marks a progress from boardroom formals to carefree holiday fashion, where style meets spontaneity. We wanted the campaign to capture that feeling—like a vacation with your closest friends, filled with laughter, energy, and unforgettable moments. It’s about the thrill of breaking free, embracing the vibe, and truly living in the moment. We’re grateful to CottonKing for trusting us with this milestone, giving us the opportunity to bring this vibrant new chapter to life.”
Koushik Marathe, Director of CottonKing, shared his thoughts: “For years, CottonKing has been the go-to brand for men who seek uncompromising comfort in their everyday formals. But as lifestyles evolve, so do wardrobe needs. Today’s men are not just working hard—they’re traveling, unwinding, and embracing experiences with a distinct sense of style. ‘Holiday Vibes’ is our answer to this shift, bringing the same 100% cotton promise to a more relaxed, effortless aesthetic. Stepping into this new category is a milestone for us, and with ADbhoot’s creative brilliance, we’re ensuring the launch carries the excitement, energy, and impact that define both the collection and our brand’s journey forward.”
The campaign is set to make a powerful impact with a strategically designed 360-degree media plan, leveraging IPL on the connected TV, television placements across GEC and news channels, and a strong digital presence on social media. Complementing this, OOH and print will reinforce the brand message across key markets, creating a seamless, multi-platform presence that amplifies ‘Holiday Vibes’ at every touchpoint.
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- By Neel Achary
13, May 2025
India’s Mother’s Day 2025 Brand Campaigns from Kotak Life, Blue Tribe Foods, Wondrlab, Mahindra Tractors, Morepen, and BML Lead
From Kotak Life’s Viraasat and Wondrlab’s Mom, the Original Influencer to Morepen’s Glow On, Mom!, Blue Tribe’s Plant-Powered Mothers, Mahindra Tractors’ Maa Kehti Hai, and BML Munjal University’s She Taught Me First, these campaigns spotlight the strength, wisdom, and legacy of Indian mothers in 2025
In Mumbai, Kotak Life Insurance partnered with Wondrlab to create a film titled Ma Ki Di Hui Viraasat. The campaign quietly observes what mothers leave behind through routine acts, not grand gestures. It highlights how unspoken lessons shape identity. Ashish Nair, CMO at Kotak Life, described the campaign as a reflection of values passed from one generation to the next. Creators Rahul Chandwani and Bhavesh Kosambia called it a nostalgic process that reconnected them with their own childhoods.
In Mumbai again, Blue Tribe Foods hosted a Mother’s Day event in partnership with AVI Smart Park. The experience was led by Nikki Arora Singh, Co-founder of the plant-based food brand. Children and their mothers explored sustainable eating through puppet shows, live tastings, and educational games. Instead of preaching sustainability, the brand demonstrated how simple changes in diet can help both people and the planet. The guests sampled soya chaap, sweet potato fries, nuggets, and plant-based kebabs while learning how conscious eating fits naturally into family life.
In Gurugram, BML Munjal University released a self-shot film titled She Taught Me First. The video featured students and faculty sharing personal messages about the earliest lessons they received from their mothers. Shadan Raza Ahmed, Head of People and Culture at the university, said the initiative reflected the university’s commitment to values-based education. The film was built around authenticity, reminding viewers that learning begins at home, long before any classroom.
In Bengaluru, Mahindra Tractors launched Ashwamedh, a flagship project within its national campaign Rag Rag Laal Hai. The initiative involved a convoy of six red Mahindra tractors starting from Nagpur and travelling across India. They stopped at over 500 dealerships and farming communities, thanking the people who keep India’s fields alive. Hemant Sikka, President of the Farm Equipment Sector, described it as a campaign rooted in emotion, celebrating not just machines but the families and mothers who support farmers every day.
Morepen Laboratories contributed a wellness-focused tribute. The company spotlighted key products including Omega capsules, multivitamins, biotin, and marine collagen. Nitika Saini, from the communications team, explained that the campaign was about nurturing mothers through science-backed support. It was not a commercial pitch. It was a message that health is an expression of care and that mothers must also be cared for with intention.
These five campaigns offered different expressions of the same truth. That motherhood is legacy, nurturing, resilience, nourishment, and vision. And that honoring it is not about clichés. It is about commitment.
13, May 2025
IIMC Launches New PGD in Corporate Communication and Brand Management at Dhenkanal Campus
New Delhi, 13 May. The Indian Institute of Mass Communication (IIMC), a Deemed to be University under the Ministry of Information and Broadcasting, is pleased to announce the launch of a new Post Graduate Diploma programme (PGD) in Corporate Communication and Brand Management at its Eastern Regional Campus in Dhenkanal, Odisha, starting from the coming academic session 2025-26.
This exciting new programme is designed to meet the growing demand for skilled professionals in the rapidly evolving domains of corporate communication, reputation management, political communication, crisis communication, and brand strategy. It will equip students with the knowledge, tools, and practical skills to excel in corporate communication, media relations, internal and external communication, crisis management, brand storytelling and digital brand engagement.
The Dhenkanal campus, established in 1993, is IIMC’s second-oldest campus and a key media education hub for Eastern India. Situated in Odisha, a state buzzing with industrial growth, infrastructural expansion, and corporate investment, the campus provides an ideal location for such a forward-looking programme. With close proximity to Bhubaneswar, India’s emerging business and startup hub, students will benefit from rich industry exposure and networking opportunities.
The programme will offer 40 seats and will be conducted on IIMC Dhenkanal’s fully residential campus, which provides an enriching academic environment supported by modern facilities.
Admissions will be based on CUET-PG scores, in line with the institute’s admission policy. The admission process is expected to commence soon with the opening of IIMC’s online registration and counselling portal.
With the launch of this programme, IIMC Dhenkanal continues to expand its academic offerings in tune with emerging industry trends and employment opportunities, reaffirming its commitment to nurturing future-ready media and communication professionals.
13, May 2025
Realistic Realtors Strengthens Its Leadership Team with the Appointment of Industry Veteran Parminder Singh as Group CTO & COO
Realistic Realtors, a prominent name in India’s commercial real estate advisory sector, has appointed Mr. Parminder Singh as its Group Chief Technology Officer and Chief Operations Officer (CTO & COO). With over 30 years of experience in digital transformation, enterprise technology, and strategic operations, Mr. Singh brings deep expertise that will drive the company’s next phase of growth.
He has held senior leadership roles at global organizations, leading initiatives to improve operational efficiency, build scalable systems, and align digital strategies with business goals. His experience spans automation, innovation, and ecosystem development—skills that will support Realistic Realtors’ expansion and modernization efforts.
As Group CTO & COO, Mr. Parminder Singh will focus on streamlining operations, strengthening digital infrastructure, and enhancing customer experiences through technology and data-driven solutions.
Mr. Parminder Singh, Group CTO & COO, Realistic Realtors, said, “It is an absolute excitement for me to join Realistic Realtors. At a time when the real estate industry is rapidly evolving, my focus will be on integrating advanced technologies to build resilient, agile, and customer-centric systems that support scalable and sustainable growth.”
Mr. Parminder’s appointment highlights Realistic Realtors’ commitment to digital innovation and positions the company for expanded reach, improved services, and sustainable growth in a competitive market.
13, May 2025
JD School of Design Celebrates Bengaluru City University Rank Holders from the 2021 Batch
JD School of Design Celebrates Bengaluru City University Rank Holders from the 2021 Batch: A moment of pride and recognition for hard work, passion, and perseverance.
Bangalore, 13th May 2025 – JD School of Design is proud to share a significant academic milestone as our students from the 2021 batch—across both the BSc Interior Design & Decoration (IDD) and BSc Fashion and Apparel Design (FAD) programs—have secured top ranks at Bengaluru City University.
These outstanding performances reflect how determined our students are, with the strong support from our faculty and mentors throughout their academic journey.
BSc Interior Design & Decoration (IDD) – 6 University Ranks: 1st Rank: Tisha N Jain, 4th Rank: Burugari Satya Yamini, 5th Rank: KK Manasa, 8th Rank: Deepthi Lunia, 9th Rank: Rishika P and 10th Rank: D Sanjana
BSc Fashion and Apparel Design (FAD) – 2 University Rankings: 4th Rank: Prerana SV and 5th Rank: Prerana Jain.
Every accomplishment is a testament to the many hours of hard work, dedication and perseverance that our students have invested, and we couldn’t be more proud.
Addressing the occasion, Mr. Nealesh Dalal, Founder of JD School of Design, said, “Watching our students reach the top fills my heart with great pride. Their achievements are not an individual triumph, but a testament to the values that we stand by at JD School of Design: fostering creativity through discipline, championing ambition with guidance and empowering talent through practical knowledge. These students are future gamechangers in the world of design, and this is just the beginning of their journey.”
We extend our heartfelt gratitude to our dedicated faculty and mentors, whose unwavering support has been instrumental throughout their journey. Their guidance, commitment, and tireless efforts have played a vital role in shaping the academic and personal growth of our students. We deeply appreciate the leadership and vision of our department heads, as well as the consistent support provided by our subject mentors, class mentors, and the Examination Committee.
At JD School of Design, our vision has always been to mould creative minds. Moments like these are a reminder of why we do what we do—and how proud we are to be a part of every student’s success story.
13, May 2025
Tribeca Developers Appoints Dharam Mehta as Managing Partner of Tribeca Estates
Mumbai, 13th May – Tribeca Developers, India’s largest trophy property developer, is pleased to announce the appointment of Dharam Mehta as Managing Partner of Tribeca Estates, the company’s newly launched vertical focused on plotted developments, branded villas and hospitality-led projects. His appointment marks a strategic step in Tribeca’s expansion into new high-growth real estate categories.
An MBA from Wharton School of Finance, Dharam brings over two decades of experience across real estate investment, workspace strategy, and business development. Prior to joining Tribeca, he held key leadership positions at WeWork India and Phoenix Workspaces, where he played a pivotal role in crafting growth strategies, executing large-scale developments, and forging strategic partnerships. Dharam was also part of the leadership team at Delta Corp, where he led the company’s expansion and operational scale-up, including the development of new hospitality and casino assets. His ability to navigate complex market dynamics and drive operational excellence makes him a strong addition to Tribeca’s leadership team.
Commenting on the appointment, Kalpesh Mehta, Founder, Tribeca Developers, said: “I am thrilled to welcome Dharam to Tribeca. His deep expertise in real estate investment and operations aligns perfectly with our expansion into plotted developments and hospitality anchored projects. Dharam’s leadership, strategic mindset, and industry insights will be instrumental in shaping this new vertical and strengthening Tribeca’s position as a leader in innovative real estate solutions.”
On his appointment, Dharam Mehta said: “I am excited to join Tribeca at such a pivotal moment. They have set new benchmarks in luxury real estate, and I look forward to leading its entry into plotted developments. This new vertical presents immense opportunities, and I am eager to leverage my experience to create lasting value and deliver best-in-class real estate offerings.”
Dharam holds an MBA in Real Estate from The Wharton School of Finance and a BA in Computer Science from the University of Texas at Austin. His diverse experience across development, operations and strategic consulting further strengthens Tribeca’s leadership team as it continues to innovate and expand its real estate portfolio.
13, May 2025
JioStar Kids strengthens its homegrown content slate with the launch of its 15th local IP – Bittu Bahanebaaz on Sonic
Mumbai, 13th May, 2025 – JioStar Kids is all set to launch its 15th homegrown IP – Bittu Bahanebaaz. Bittu is the story of a smart and quick-thinking 10-year-old boy who always finds funny and creative ways to get out of everyday sticky situations in a fast and imaginative manner. The show is packed with humor and everyday moments that everyone can relate to. At its heart, Bittu Bahanebaaz is based on a simple truth—we all have a little bit of Bittu in us! With his sharp mind and boundless imagination, Bittu lives in a world where rules are flexible and creativity leads the way! That’s what makes it a fun and relatable watch for kids and families alike. Adding to this charm is a vibrant title track penned by the legendary Gulzar Sahab, perfectly capturing Bittu’s world.
Adding perspective on the growing kids’ entertainment space, Alok Jain, Head of Cluster, Entertainment (Colors, Digital Hindi, Niche, Movies and Studio), JioStar, shared, “At JioStar Kids, we remain deeply committed to understanding the pulse of today’s ever evolving consumer. Our aim is to create relevant, screen-agnostic content that resonates across platforms—stories that are relatable, inclusive, and designed for kids and families to watch together and create memorable moments while doing so. As Sonic continues to strengthen its position in the category, our legacy of developing beloved homegrown IPs empowers us to lead meaningfully and innovatively. We are excited to welcome Bittu Bahenebaaz which will further enrich our storytelling and expand the universe of characters that kids love.”
With this launch, JioStar Kids further solidifies its position as the No.1 local IP powerhouse in India’s kids’ entertainment landscape. The creator of the largest number of local IPs that are chart toppers within the kids genre in India, the network has built a formidable content library featuring some of the country’s most iconic and loved homegrown characters, including Motu Patlu, Chikoo aur Bunty, Pinaki & Happy, Shiva, and Rudra, amongst others. By identifying white spaces in storytelling and consistently delivering relatable, culturally-rooted narratives, JioStar Kids has struck a lasting emotional chord with young audiences. Its flagship channel, Nick, recently marked a remarkable milestone by retaining its position as the No.1 Kids’ channel for the 11th consecutive year, a testament to the brand’s deep connection with audiences across the nation.
Sonic is leaving no stone unturned to make Bittu Bahanebaaz the summer blockbuster for kids. A multi-platform campaign will span across the JioStar Network on TV, JioHotstar, digital, social media, gaming and connected TVs, ensuring Bittu’s antics reach every screen. To bring the experience even closer to kids, an AI-driven chatbot and customized games inspired by Bittu will allow fans to interact with the character on the sonicgang website and will add a layer of immersive fun. Further amplifying the launch, there will be activities in malls across the country to connect with kids and families, promotions in cinemas during major summer releases, and creator-led content that brings Bittu’s world to life for kids.
13, May 2025
Why Indian Runners Are Turning to a Brand Built for Function, Not Flash
Pune, Maharashtra, 13 May 2025 – In India’s rapidly growing yet underserved running community, runners have long had to compromise, especially when it comes to apparel. Most international sportswear is either designed for elite athletes or global body types, often ignoring the unique needs and fit preferences of Indian runners. Functional details are overlooked, sizes don’t align, and high-performance products are frequently out of stock or out of reach.
This gap is exactly what Manoj Thakur, a seasoned retail professional and passionate marathoner, set out to address. Fueled by his own experiences as a runner, he founded Aguante, an activewear brand driven by passion and built specifically for those who run with purpose. Designed with Indian runners in mind, Aguante blends function, comfort, and thoughtful design, empowering everyday athletes with gear that supports their journey, not hinders it.
While Aguante’s primary focus remains runners, the brand also extends its functional design philosophy to gym-goers and other athletes who value performance-ready gear.
Aguante didn’t begin as a startup pitch. It began with a training plan.
While training for a marathon, Manoj Thakur, a retail professional with over a decade of experience in apparel, realised that most “high-performance” running gear wasn’t made for Indian conditions. In Pune’s heat, humidity, and traffic, the fabrics didn’t breathe, the fits didn’t sit right, and moisture lingered longer than it should. What began as a personal frustration quickly evolved into a bigger idea.
In the wake of the pandemic, India has seen a notable rise in health consciousness, with more people embracing fitness, running, and joining local running clubs, mirroring a global trend of community-led wellness movements.
Founded in 2018 and recently relaunched with a fresh logo and a direct-to-consumer focus, Aguante is built for runners who train in real-world conditions. The brand obsesses over details that often go unnoticed, from how fast a fabric dries on a muggy morning to whether seams or threads cause chafing over longer runs. Aguante is about gear that works where it matters: on the road, under pressure, and mile after mile.
Each product is tested by everyday runners, some amateur, some semi-professional, who treat the gear not as fashion but as functional kit. The brand’s name, Aguante, is borrowed from Spanish football slang, meaning endurance or grit, a term that’s slowly found its way into India’s running lexicon.
While most players in the activewear market compete through visibility, Aguante has taken a quieter route, growing its base organically through trials, feedback loops, and product refinements. There’s no celebrity ambassador or aggressive campaign. Instead, there’s a photo archive of early customers crossing finish lines in Bangalore, Mumbai, Pune, Hyderabad, Delhi, Gurugram, and other cities.
“The Indian running ecosystem doesn’t just need more brands, it needs gear that works,” says Manoj Thakur, Co-founder and CEO, Aguante. “We’re not trying to sell a lifestyle or an aesthetic. We’re trying to solve the problems of people who wake up early and put in the work.”
The focus going forward is measured – expanding the community, refining core products, and quietly building trust. Aguante may not look like a startup in scale-up mode, but its approach reflects something many endurance athletes live by: show up, improve slowly, and let the results speak.
13, May 2025
CA Rushabh Shah Elected Unopposed as President of Chartered Accountants Association, Ahmedabad
Ahmedabad, May 13: The Annual General Meeting of the Chartered Accountants Association, Ahmedabad was held on May 10, where the new office bearers for the year 2025–26 were elected unopposed.
CA Rushabh Shah has been elected as the President, with CA Anjali Chokshi as Vice President, and CA Ashish Sharma and CA Sulabh Padshah as Honorary Secretaries.
Other members elected to the Executive Committee include:
CA Jignesh Shah, CA Ketul Patel, CA Nirav Choksi, CA Vikas Jain, CA Karan Shah, CA Priyam Shah, CA Kushal Talati, CA Shivang Chokshi, and CA Maulik Desai.
The Chartered Accountants Association, Ahmedabad was established in 1951 and today holds a prominent position among professional bodies across India. It is currently ranked as the third-largest local Chartered Accountants body in the country.
12, May 2025
Art Patron Shalini Passi and Artist Padma Shri Paresh Maity set to debut at Cannes Red Carpet with Longitude 77
May 12, 2025: Art patron and style icon Shalini Passi, alongside renowned Padma Shri artist Paresh Maity, are all set to attend and make their much-anticipated red-carpet debut at the prestigious Cannes Film Festival with Longitude 77 and will be in the French Riviera from May 17-18, 2025.
In a short span of time, Shalini has established herself as a formidable voice in contemporary art discourse and cultural philanthropy, known for her significant contributions to the Indian art scene as a collector, patron, and style icon whose distinct taste is recognized globally.
Padma Shri Paresh Maity, one of India’s most celebrated contemporary artists, brings his distinctive artistic vision to this landmark collaboration, representing Indian creative excellence at one of the world’s most prestigious cultural events.
Speaking about her Cannes debut, Shalini says, “I am honored to represent Longitude 77 at such a prestigious global platform. This collaboration is a meaningful opportunity to showcase the exceptional artistry and craftsmanship that India offers to the world on the prestigious red carpet of the Cannes Film Festival. I look forward to being part of this celebration that bridges Indian creativity with global appreciation.”
Padma Shri Paresh Maity adds, “It is truly special to bring Indian artistic expression to the Cannes Film Festival through this collaboration with Longitude 77. This represents a unique dialogue between different creative forms, celebrating the rich cultural heritage and contemporary vision of India on the world stage.”
Given Longitude 77’s commitment to showcasing the finest of India to the world, the brand continues to celebrate exceptional Indian talent and craftsmanship through meaningful global platforms. In its endeavor to honor Indian excellence and creativity, Longitude 77 is proud to present Shalini Passi and Padma Shri Paresh Maity at the Cannes Film Festival Red Carpet.
