8, Dec 2023
Social Beat Wins Digital D2C Mandate for Mankind Pharma
Leading digital marketing agency, Social Beat, has secured the D2C digital mandate for Mankind Pharma, one of India’s leading pharmaceutical companies after a multi-agency pitch. The partnership with Social Beat will mark a significant step forward in Mankind Pharma’s digital marketing efforts to strengthen its online presence and engage with a wider audience.
Mankind Pharma, known for its commitment to providing high-quality healthcare solutions, has chosen Social Beat as its digital partner to drive sales through the brand’s own website and drive growth in the digital space. With a diverse portfolio of pharmaceutical products, Mankind Pharma aims to connect with consumers across various demographics and geographies.
“We are delighted to be chosen as the digital marketing partner for Mankind Pharma,” said Suneil Chawla, Co-founder of Social Beat. “This collaboration presents a fantastic opportunity to leverage our expertise in digital marketing to help Mankind Pharma reach new heights in the online landscape. We look forward to crafting a highly impactful website and campaigns that resonate with Mankind Pharma’s objectives and growth.”
Social Beat, known for its data-driven approach and creative digital solutions, has a track record of delivering outstanding results for a wide range of clients across industries. The agency will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma, encompassing various channels such as social media, search engine optimization (SEO), content marketing, and more.
Speaking about the partnership, Mr Joy Chatterjee, AVP at Mankind Pharma, said, “In today’s digital age, it is imperative for us to have a strong online presence and engage effectively with our customers. Social Beat’s expertise in the digital marketing arena and their proven track record make them the ideal partner for our digital journey. We are excited about the opportunities this collaboration will bring and are confident that together, we will achieve great success.”
Social Beat’s experience in the pharmaceutical sector, coupled with its understanding of the Indian market, positions it well to assist Mankind Pharma in achieving its digital marketing objectives.
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- By Rabindra
2, Dec 2023
Mankind Pharma’s PetStar Ties Up with Ranbir Kapoor and Neetu Kapoor for New Campaign
New Delhi, December 2nd: Mankind Pharma’s petcare brand PetStar is delighted to announce the addition of Bollywood icons Ranbir Kapoor and Neetu Kapoor to its family as brand ambassadors. The esteemed duo, known for their on-screen charisma and off-screen warmth, perfectly embody the brand’s core values of family, love, and the special bond we share with our pets.
Mankind’s PetStar, a brand committed to providing quality care for our four-legged family members, is confident that the Kapoors will play a pivotal role in connecting with audiences and promoting the brand’s message of love, care and nutrition for pets.
The highlight of this collaboration is PetStar’s heartwarming new television commercial, featuring Ranbir Kapoor and Neetu Kapoor in a delightful family setting. The TVC revolves around the theme of a mother’s understanding and care, not just for her children but also for the family pet. The storyline beautifully captures the essence of the pet as an integral part of the family, showcasing the love, joy, and a bit of playful rivalry that comes with it.
In this charming commercial, Ranbir Kapoor engages in a friendly sibling rivalry with the family pet, a lovable dog named Rocko. The narrative unfolds around a race to the dining table, with Neetu Kapoor calling them both for breakfast. The endearing portrayal of this relationship highlights the genuine bond shared between family members, including our beloved pets, and reinforces PetStar’s commitment to promoting a happy and healthy life for pets.
Commenting on the collaboration, Mr. Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, expressed, “We are thrilled to welcome Ranbir Kapoor and Neetu Kapoor into the PetStar family. Their warmth, relatability, and genuine love for pets align seamlessly with our brand ethos. We believe their association will not only elevate the brand’s visibility but also resonate with pet lovers across the nation.”
PetStar continues to be a trailblazer in the pet care industry, and this collaboration with the Kapoor family marks a significant milestone in the brand’s journey towards promoting a culture of care and companionship for pets. It not only elevates the standards of pet nutrition but also reaffirms Mankind Pharma’s commitment to deliver innovative solutions to their partners and consumers.
