2, Aug 2024
Preethi Zodiac by Versuni India Sets Record as ‘Most Powerful Mixer Grinder’ in Asia and India
Bengaluru, 2nd Aug 2024, Thursday– Preethi Kitchen Appliances, a leading mixer grinder brand from the house of Versuni India, today achieved a milestone in Asia Book of Records and India Book of Records for its flagship and power-packed mixer grinder, the Preethi Zodiac. This recognition, acknowledging it as The Most Powerful Mixer Grinder to Grind the Toughest Items, is a testament to Preethi’s dedication to innovation, quality, and performance.
To showcase the impressive prowess of the Preethi Zodiac, the brand enlisted 120 influencers from diverse backgrounds to put the appliance to the ultimate test across four major cities: Kochi, Bengaluru, Chennai, and Hyderabad. These influencers took on the challenge of grinding various tough materials, from bricks and wood to spices and more. This rigorous demonstration of the Zodiac’s capabilities not only highlighted its exceptional power and durability but also earned it widespread acclaim. The recognition underscores the product’s unparalleled performance and reliability, setting it apart in the competitive market. The claim was verified by the Adjudicators from the India and Asia Book of Records, Mr. Vivek R Nair, and Mr. Sagayaraj, who announced the record.
Commenting on the achievement, Mr. Gulbahar Taurani, Managing Director, and Chief Executive Officer at Versuni India Homes Solutions Ltd, said, ” At Preethi, our commitment to consumers drives us to set benchmarks of perfection not only for ourselves but for the entire category. We are immensely proud to have the Preethi Zodiac recognized as The Most Powerful Mixer Grinder to Grind the Toughest Items by the Asia Book of Records and India Book of Records. This accolade is a testament to our relentless pursuit of excellence and innovation.
When we created the Zodiac, our intent was to meet the consumer’s need for a power-packed, reliable, and durable product that could make mixing, grinding, and blending easy and smooth. Over the years, Preethi has become a beloved choice for over a million consumers, known as a true kitchen powerhouse. Today’s recognition not only affirms our claims but also reflects our dedication to maintaining the highest standards of quality and performance.
He further added “As a brand constantly innovating to meet evolving consumer demands and build stronger connections, we believe in continuously raising the bar for product innovation and consumer engagement. Today’s achievement exemplifies this, showcasing the performance and efficiency of an everyday household appliance in an extraordinary way. The Preethi Zodiac effortlessly grinds the toughest ingredients to a fine powder, whether it’s unusual items like brick and wood or everyday items like cinnamon or large amounts of batter.
The success of the Preethi Zodiac indicates that we are on the right path. We will continue to innovate, leading the market with cutting-edge technology and unparalleled user experience.”
This Onam, Preethi is making celebrations extra special with a range of new products and enticing offers. To elevate the consumer’s cooking experience, Preethi has introduced a new 1600W and two 2100W Induction Cooktops, featuring Triple MOV for 4KV surge protection, pre-set menus, and soft touch operations. These cooktops come with a 1-year product warranty and a 3-year coil warranty, starting at INR 2484.
Additionally, Preethi has launched two new stainless steel gas stoves: the Glory (2 Burner) and Glory Plus (3 Burner). Starting at a price of INR 2500, the Glory stoves offer +68% thermal efficiency for faster cooking, ant guard jet for a consistent blue flame, sturdy pan support to accommodate all vessel sizes without the fear of falling or tipping, and ergonomic knobs for hassle free rotation. The Glory Plus also includes a removable drip tray for easy cleaning. Both models come with a 2-year product warranty and a 5-year body and burner warranty.
Enhancing the festive spirit, Preethi is offering a free Laopala 15-piece dinner set worth INR 1550 with its premium 2 and 3 burner gas stoves including Power Duo, Valentino, Mira, Stylo Steel and Glam Steel, and a 12-piece dinner set worth INR 1250 with its mid-range gas stoves including Jumbo, Jumbo Max, Blaze, Sparkle, Luxe Pro and Gleam. Additionally, a free 3-piece Milton casserole set worth INR 1525 is available with select 750w and 1000w Zodiac mixer grinders including Zodiac Cosmo, Zodiac 2.0, Zodiac Glitter, Zodiac Stardust, and Zodiac Black.
Staying true its commitment to consumers, Preethi continues to offer customers with lifelong free service across its entire product range to ensure a seamless and holistic brand experience.
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- By Rabindra
8, Dec 2023
BOULT embraced the festive spirit with the ‘Unwrap Campaign,’ spreading the joy of gifting during the holiday season
New Delhi, December 08, 2023 – BOULT, India’s fastest-growing wearable brand, ushered in the festive season with its exciting “Unwrap campaign” with a digital film. In a world increasingly driven by digital experiences, the tradition of gifting remains as timeless as ever. With this, BOULT announced “BOULT Unwrap,” a captivating gifting campaign designed to rekindle the joy of sharing during India’s vibrant festive season through the gift of BOULT’s cutting-edge smart wearables.
Gifting is a cherished tradition during festivals across India, and BOULT is determined to elevate the festive spirit by adding an extra layer of joy and happiness to every gift. Consumers are now inclined towards thoughtful and unique presents that align with their personal preferences and values. The “BOULT Unwrap” campaign was amplified through a 360-degree approach, including performance marketing, the latest brand film, engaging contests, a dynamic social media presence, and eye-catching transit branding across key areas in the city.
At the heart of the campaign was the introduction of a permanent gifting page on BOULT’s website. This virtual space was designed to be a treasure trove, offering unique content, exclusive offers, promotions, and thoughtful gift recommendations tailored to each festival. It was a place where the art of gifting met the convenience of the digital age.
The giveaway posts, meticulously designed to captivate the audience, garnered substantial interaction and participation, marking a testament to the success of these efforts. The overall reach of the entire campaign achieved an impressive milestone, drawing in nearly 4.5 lakh active visitors.
In addition to this triumph, the brand team has skillfully curated more than 10 in-house festive reels. The overarching concept behind this endeavor was to hyperlocalize and celebrate the rich diversity of culture and festivals across the nation. This cohesive approach not only strengthened the brand’s engagement but also showcased a commitment to embracing and honoring the myriad traditions that make our country unique.
In addition to this traditional advertising strategy, the brand implemented influencer collaboration activities to bolster its regional festive marketing initiatives. Aligning with festivals like Onam, Raksha Bandhan, Navratri, and Durga Puja, BOULT strategically capitalized on regional celebrations to enhance brand awareness. Festive product notes were curated, highlighting discounts and offers on key products, further engaging the audience and fostering brand recognition.
The brand embraced the spirit of enthusiasm by incorporating enticing giveaways into its marketing strategy. A considerable number of participants actively engaged in the campaign giveaway, as reflected by their posts on various social media platforms. Complementing this initiative, the brand launched captivating social media reels and posts, featuring influential figures, to highlight the intrinsic value of thoughtful gifting. Notably, video content emerged as the top-performing format, garnering the highest engagement rates.
Varun Gupta, Co-Founder of BOULT, expressed the significance of the “Unwrap Campaign” by saying, “Gifting during festivals is a beautiful tradition practiced across India, and we wanted to enhance the festive joy for consumers by bringing a BOULT load of surprises with the Unwrap campaign. This campaign is a testament to our commitment to adding more value to the lives of our consumers, especially during this special time of the year. Consumers are now inclined towards thoughtful and unique presents that align with their personal preferences and values. With an increasing focus on health and well-being, there has been a surge in the demand for organic and health-conscious gifting options.”
The highlight of the entire campaign was undeniably the impactful collaboration with the couple of influencers, whose engaging content reached an impressive milestone of close to 10 million views. Their involvement not only added a captivating dimension to the overall activity but also significantly contributed to expanding the campaign’s reach and resonance. This successful partnership with influencers underscored the brand’s ability to connect with a wide audience and create a lasting impact within the digital landscape.
To broaden its reach among the masses, the brand adopted a non-traditional advertising approach by leveraging auto advertisements in major metro cities such as Delhi, Bangalore, Hyderabad, and Pune. This campaign spanned 30 days across all cities. The distribution of transit ads included 1750 in the Delhi NCR region, 550 in Hyderabad, and 1100 in both Pune and Bangalore.
This collective endeavor not only strengthened the brand’s presence but also created a positive and engaging experience for its audience across various digital channels.
With this, we ventured into the realm of augmented reality, creating an interactive AR filter for the brand’s social media handle. This gifting-themed filter was more than just a digital accessory; it was an invitation to immerse oneself in the festive spirit, to create user-generated content, and to be part of a collective celebration.
