12, Nov 2025
Campus Activewear & Terribly Tiny Tales Launch “Five, Six, Seven, Ate!” Celebrating Gen Z Spirit
Mumbai, 11th November 2025: Campus Activewear Ltd., one of India’s leading Sports and Athleisure brands, has partnered with Terribly Tiny Tales (TTT) to launch a social storytelling series that captures how young India moves: confident, expressive, and authentic.
Set in the world of competitive dance, the 15-part Instagram microdrama, Five, Six, Seven, Ate!, follows the stories of four young women chasing their dreams, navigating friendship, and finding their own paths in a world that’s constantly moving. Each under-2-minute episode blends emotion with energy, celebrating ambition, individuality, and the unspoken bonds that keep you going.
At its heart, the series reflects Campus’ Move Your Way philosophies, stories of confidence, creativity, and the courage to keep moving, each driven by the passion that fuels one’s journey.
Prerna Aggarwal, Chief Innovation Officer, Campus Activewear Ltd., said, “Gen Z connects most deeply with stories that feel real and unfold in the spaces they inhabit, especially social. Partnering with TTT was a natural step for us, to create narratives that reflect the world our consumers live in.This microdrama brings both our philosophies ‘Move Your Way’ and ‘You Go, Girl’ alive in a way that’s instinctively social, emotionally honest, and reflective of how young India tells its own stories today.”
Anuj Gosalia, Founder & CEO, Terribly Tiny Tales, added, “TTT has always been about stories that feel like they belong to you. Collaborating with Campus felt seamless, both of us speak to the same world, one that’s expressive, curious, and constantly evolving. It’s not content for Gen Z; it’s storytelling from their world.”
Together, Campus and TTT are reshaping brand participation in youth culture by embodying the role of storytellers who move in step with the generation they champion.
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- By Neel Achary
