Dove x Reebok Come Together to Celebrate the ‘Reborn Stronger’ Campaign

Dove x Reebok Come Together to Celebrate the ‘Reborn Stronger’ Campaign

India, 15th November, 2025: Dove has stood for real beauty and care over the years and Reebok has celebrated strength, not just the kind you build in the gym, but the kind that carries you through life. This season, Dove joins hands with Reebok to bring the collective spirit to life through ‘Reborn in My Kicks’, a first-of-its-kind collaboration that tells powerful stories of women who’ve rebuilt, rediscovered and come back stronger than ever.

At its heart, ‘Reborn in My Kicks’ is an ode to resilience, to the strength it takes to rebuild and to the beauty that comes from that transformation. The collection draws inspiration from Kintsugi, the ancient Japanese art of mending broken pottery with gold. Co-created by Dove and Reebok, each sneaker features design details that echo this philosophy: cracks and seams reimagined in metallic tones, lines that symbolise renewal, and textures that reflect how every scar tells a story.

Sairam Subramanian, Vice President Hair Care, Hindustan Unilever Limited, added,

“Reborn Stronger is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit. Sports is filled with stories of resilience, where individuals overcome adversity and are reborn stronger. Through our collaboration with Reebok, we are taking this philosophy beyond care into culture, championing women who turn every setback into strength. This partnership perfectly mirrors Dove’s own rebirth as a brand rooted in science, care, and empowerment.”

Talking about the partnership, Arjun Ramamoorthy, Brand Head, Reebok India, said,

“At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down. Reborn in My Kicks is our celebration of that spirit of women who rebuild themselves with courage and grace. Partnering with Dove allows us to take this belief beyond sport and into culture, reminding everyone that resilience is beautiful, and every mark of struggle is also a mark of strength.”

Available online and in select Reebok stores across Mumbai, Bangalore and New Delhi. They also include an immersive Kintsugi workshop experience in stores, allowing customers to explore the art form that inspired the design and its deeper message of rebuilding with strength and purpose.

Through ‘Reborn in My Kicks’, Reebok reaffirms its belief that sport is more than performance- it’s a metaphor for life. Every fall, every setback, every scar becomes part of the story that makes us who we are. This collaboration is a celebration of that journey – of women who rise, rebuild, and redefine what it means to be Reborn Stronger.