Chirag Sogani on the Discipline That Modern Menswear Desperately Needs

Chirag Sogani on the Discipline That Modern Menswear Desperately Needs

Jaipur: Menswear today moves fast – too fast. Trends flare up, vanish, and return in louder shades. Somewhere in that frenzy, subtlety began losing its seat at the table. Pleyne steps in right there. Founder Chirag Sogani has a clear point of view: the future doesn’t belong to excess, but to clarity.

“We’re interested in the pause,” Sogani says. “A quiet detail will always outlast a loud one.”

In a moment where Indian menswear leans toward quiet luxury, Pleyne doesn’t follow the wave – it tightens it. Here, minimalism isn’t aesthetic; it’s discipline.

A New Language of Luxury

Pleyne treats restraint as a craft. Every shirt, tee, and layer is shaped with a kind of architectural calm – collars with posture, seams that fall without pulling, silhouettes that don’t fight for attention but refuse to disappear.

There are no logos, no flashy signifiers. Identity is cut into the pattern itself. It’s a deliberate step away from the maximalist mood sweeping through the market. Pleyne isn’t trying to dress the trend-chaser; it’s speaking to the man who sets his own rhythm.

Craft That Serves the Man, Not the Moment
A glance at Pleyne’s latest capsule says enough.

A sand-beige overshirt – sharp lines, long-staple cotton, a structure that holds its own from morning meetings to late flights. A navy structured tee – zero embellishment, engineered to keep its shape long after softer fabrics would give up.

These aren’t pieces designed for a single context. They’re built for the man whose life moves in straight lines, diagonals, and unexpected turns.

“Our clients don’t dress to perform,” Sogani says. “They dress to reflect who they already are.”

That clarity is why intentional dressing is gaining ground in India – and why Pleyne fits the moment perfectly.

Timelessness Over Trends

While the industry drops new collections every few weeks, Pleyne does the opposite. Their releases are limited, considered, and designed to grow into the wearer’s life rather than cycle out of it. With time, the fabric softens, the shape settles, and the piece becomes part of a man’s personal rhythm.

Clothing with memory – not expiry dates.
This is not fast fashion. This is continuity.

The Power of Stillness

Fashion often competes for attention. Pleyne doesn’t. It introduces a quieter idea – stillness. Authority, in Sogani’s eyes, isn’t loud. It’s measured. It’s selective. It’s the confidence of a man who doesn’t need his clothes to speak on his behalf.

“Menswear doesn’t need more noise,” he says. “It needs discipline. And discipline creates presence.” In India’s evolving menswear landscape, Pleyne isn’t just another brand. It’s a point of view. One that treats subtlety as strength, quality as character, and restraint as a kind of luxury far more enduring than trends.