“1 Crore Se 15 Crore Kaise- What’s the Secret?” Asks Namita Thapar as Krvvy Bags Stellar Deal on Shark Tank India Season 5

“1 Crore Se 15 Crore Kaise- What’s the Secret?” Asks Namita Thapar as Krvvy Bags Stellar Deal on Shark Tank India Season 5

India’s rapidly growing shapewear segment witnessed a defining moment on Shark Tank India Season 5 as Krvvy clinched a major investment following a high-stakes pitch-off with another emerging shapewear brand. Founded in 2023 by Yash Goyal and Anant Bhardwaj, Krvvy secured ₹1.2 crore for 3% equity from Namita Thapar, valuing the company at ₹40 crore—an emphatic endorsement of its function-first, comfort-led approach.

What truly set Krvvy apart in the Tank was its unconventional founding story. Built by two male entrepreneurs, the brand focuses on addressing everyday, often unspoken challenges faced by Indian women around fit, functionality, and inclusivity in innerwear and shapewear. This differentiated perspective resonated strongly with the Sharks.

Reflecting on an earlier missed opportunity, Anupam Mittal remarked during the pitch, “Pehle mujhe rone do… Sorry maine pehle aapko decline kar diya tha jab aapki 2–3 lakh ki revenue thi,” recalling his initial interaction with the founders at a very early stage of the business.

Impressed by Krvvy’s rigorous focus-group testing, strong traction from Tier 2 and Tier 3 cities, and rapid scale-up—₹6 crore in revenue within just seven months with a projected ARR of ₹15 crore—Namita Thapar sought to understand the brand’s growth momentum, asking, “1 crore se 15 crore kaise?” (“From ₹1 crore to ₹15 crore—what’s the secret?”). She aligned strongly with Krvvy’s vision of positioning shapewear as an everyday essential for Indian women, rooted in comfort and practicality.

Positioned as a function-first brand designed for “Indian body types at an Indian price point,” Krvvy offers a comprehensive range including innerwear, shapewear, bodysuits, and accessories. The Sharks were particularly impressed by the premium quality and fabric composition—65% polyamide and 35% spandex—which delivers both comfort and durability.

The founders’ consumer-first philosophy and data-driven execution shaped a pitch that balanced ambition with operational clarity. With fresh capital secured, Krvvy plans to accelerate product innovation, expand its portfolio, and open experience-led retail stores within the next year.

The deal marks a significant milestone for the young brand—one that entered the Tank with a bold idea and exited with strong investor conviction, signaling its growing influence in India’s shapewear and innerwear market.