6, Feb 2026
Prime Video Sets the Stage for Its Upcoming Hindi Action-Drama Subedaar
Mumbai, Feb 06: Prime Video has made a bold and unapologetic first move to announce its upcoming Hindi action-drama Subedaar, setting the tone with a campaign that refuses to over-explain and instead commands attention.
With striking outdoor billboards carrying the stark message “Don’t F****K with Subedaar,” Prime Video signals the arrival of a gritty, no-holds-barred world—one that speaks through presence and intensity rather than disclaimers. The campaign introduces Anil Kapoor in a powerful new avatar as Subedaar Arjun Maurya, a character defined by authority, resolve, and an unflinching edge.
Designed to intrigue and provoke curiosity, the first look establishes Subedaar as a story that stands firm in its conviction, drawing audiences into a high-stakes narrative driven by raw emotion and action. The campaign’s minimalism underscores its confidence, inviting viewers to experience the world of Subedaar on its own terms.
Subedaar will stream exclusively on Prime Video.
Coming soon. Stay tuned.
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- By Neel Achary
