23, Apr 2025
India to Host 2nd Asian Yogasana Championship, Ushering Global Sport Era
New Delhi, April 23, 2025: The Ministry of Youth Affairs and Sports, Government of India, in collaboration with the Sports Authority of India (SAI) and Yogasana Bharat, officially announced that India will host the 2nd Asian Yogasana Sports Championship from April 25 to 27, 2025, at the prestigious Indira Gandhi Indoor Stadium, New Delhi.
The press conference was addressed by leading dignitaries from the Yogasana movement: Shri Udit Sheth (President, Yogasana Bharat), Dr. Sanjay Malpani (President, Asian Yogasana), and Dr. Jaideep Arya (Secretary General, World Yogasana).
Dr. Mansukh Mandaviya, Hon’ble Union Minister of Youth Affairs and Sports, will grace the Opening Ceremony on April 25, 2025, as the Chief Guest, further reinforcing India’s commitment to promoting Yogasana as a competitive global sport.
The Championship will feature:
• Participation from over 20 plus Asian countries,
• 170 athletes, along with
• 40 technical officers, and
• 30 team managers and coaches.
This event is a landmark step toward establishing Yogasana on the global sporting map.
Speaking at the press briefing, Shri Udit Sheth emphasized: “It’s a milestone moment for Yogasana sport as we host the Asian Championship in India and establish a global platform for our sport; my best wishes to the Indian National Team as this historic moment will echo for a lifetime in competitive sports.”
Dr. Sanjay Malpani, President of Asian Yogasana, shared: “The overwhelming response from athletes and federations demonstrates that Yogasana is ready for mainstream global recognition. This edition will be more inclusive and grander, promising a truly world-class event.”
Dr. Jaideep Arya, Secretary General of World Yogasana, highlighted: “Yogasana’s journey from a sacred practice to a celebrated global sport reflects the vision, resilience, and leadership of India. This Championship is poised to set new standards in competitive Yogasana sports.”
The Championship will bring together the finest Yogasana athletes competing across strength, flexibility, endurance, and artistic categories, while reflecting the deep spiritual roots and rigor of Yogic traditions.
As part of the celebrations:
Team India was officially introduced, showcasing athletes from diverse regions across the country. Each athlete’s story is one of grit, dedication, and excellence.
The official mascot was unveiled, embodying the spirit and strength of Yogasana.
The official Championship anthem was launched, capturing the energy, pride, and vision behind Yogasana’s emergence as a global sport.
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23, Apr 2025
CrowdStrike Launches Falcon Privileged Access, Unifying Hybrid Identity Security
CrowdStrike announced the general availability of Falcon® Privileged Access, a new module within Falcon® Identity Protection. With unified privileged access controls, the AI-native CrowdStrike Falcon® cybersecurity platform is the only platform that secures the entire identity attack lifecycle – from initial compromise to privilege escalation and lateral movement – across hybrid environments.
The company also extended breakthrough automation capabilities for Charlotte AI Agentic Detection Triage and Falcon® Next-Gen SIEM to accelerate response to identity-based attacks. These innovations empower organizations to move beyond fragmented legacy tools and unify end-to-end identity security across on-premises Active Directory, cloud-based identity providers and SaaS applications with AI-powered platform protection.
“Identity is under relentless attack, and adversaries are going straight for the keys to the kingdom – privileged access,” said Michael Sentonas, president of CrowdStrike. “From social engineering to sophisticated insider abuse, they’re escalating privileges to access the most sensitive systems and data. With Falcon Privileged Access, we’re leveraging the power of the Falcon platform to eliminate standing privileges and make real-time, risk-aware access decisions. This latest innovation sets a new standard for end-to-end identity security, securing customers against persistent identity-based threats.”
Seventy-nine percent of attacks to gain initial access are malware-free, as adversaries exploit trusted identities to infiltrate organizations undetected and move laterally to reach high-value targets. Groups like SCATTERED SPIDER use stolen credentials and social engineering, manipulating IT help desks to grant unauthorized access to targeted accounts. Others, like FAMOUS CHOLLIMA, embed malicious insiders equipped with company-issued laptops preloaded with remote access tools and registering their own MFA devices to escalate privileges.
Stopping these threats requires live attack signals – like compromised credentials and risky device behavior – and the ability to assess risk and revoke access in real time. As a native part of the Falcon platform, Falcon Privileged Access uses real-time signals from endpoints/devices, industry-leading threat intelligence and advanced AI trained on trillions of security events to analyze user behavior and privilege status, and dynamically grant, block or revoke access. Paired with Falcon Identity Protection’s advanced capabilities for initial access prevention and identity threat detection and response (ITDR), CrowdStrike secures the entire identity attack lifecycle across hybrid environments. New features and benefits include:
- Just-in-Time Privileged Access: Eliminates standing privileges and manual requests with dynamic, risk-aware access decisions. CrowdStrike ensures users only receive elevated permissions when they need them, and only under secure conditions. Real-time risk signals from the Falcon platform continuously assess user and device context, instantly revoking access if risk levels change. Just-in-Time Access complements broader Privileged Access Management (PAM) capabilities – including password vaulting and session recording – by delivering real-time visibility and dynamic policy enforcement from a unified platform that secures the identity attack lifecycle.
- Agentic Detection Triage for Identity-Based Attacks: CrowdStrike is bringing the power of agentic AI to Falcon Identity Protection with Charlotte AI Agentic Detection Triage, autonomously triaging cross-domain attack detections with over 98% accuracy (Accuracy rating is a measure of Charlotte AI triage decisions that match the expert decisions from the CrowdStrike Falcon Complete Next-Gen MDR team) to rapidly prioritize the most critical threats.
- Unified Identity Security and Next-Gen SIEM: The combination of Falcon Identity Protection and Falcon Next-Gen SIEM enables security teams to detect and prioritize identity-based threats in real time, while Falcon Fusion SOAR automates Active Directory actions – like disabling compromised accounts and MFA enforcement – to respond at machine speed.
To help customers strengthen their overall cybersecurity posture, CrowdStrike also unveiled CrowdStrike Pulse Services, an expert-led engagement program designed to reduce active risk and accelerate security program maturity. Specifically for identity-focused use cases, customers can leverage Pulse Services for cloud configuration assessments, identity policy reviews and identity threat protection optimization. These ongoing, outcome-focused and bite-sized sessions help teams uncover misconfigurations, enforce least privilege and fine-tune defenses to stop credential abuse.
23, Apr 2025
Britannia Marie Gold Her Start-Up Show Returns with 10 Lakh Grants for Women Entrepreneurs
New Delhi, April 23 2025: Britannia Marie Gold announces the launch of Season 2 of Her Start-Up Show. Launched in partnership with GroupM Motion Entertainment and Mindshare, it is the first-ever national reality series dedicated to women entrepreneurs from across the country, a platform to showcase their ideas. The show, which premiered on JioHotstar on 19th April, features 40 finalists competing for the ₹10 lakh Golden Grant
Conceptualized by GroupM Motion Content, Britannia Marie Gold Her Start-Up Show is more than just a series—it’s a catalyst for change, empowering women to turn their ideas into impact through funding, mentorship, and national visibility.
The show is the culmination of the Britannia Marie Gold Her Start-Up Contest, launched in July 2024, which saw participation from over one lakh aspiring women entrepreneurs across India. From these, over 100 women underwent professional training, with 40 moving to the shortlisting stage. Every participant stands to receive 10 Lakh of Britannia Marie Gold Grant or mentorship, in addition to national visibility and ecosystem access. The standout top 10 performers will win the prestigious ₹10 lakh Golden Grant, while the other promising women entrepreneurs will gain entry into the NSDC Women Entrepreneurs Mentorship Program.
Representing cities like Indore, Aurangabad, Coimbatore, Jammu & Kashmir, and more, the 40 contestants pitch ideas across food, fashion, sustainability, tech, and agri-solutions. The show is presented in six languages—Hindi, Bengali, Marathi, Tamil, Telugu, and Kannada—with subtitles and audio options available on JioHotstar. Spread across eight episodes, two new ones drop every weekend from April 19 on JioHotstar, showcasing journeys from pitches to mentorship to the ₹10 lakh Britannia Marie Gold Grant.
Hosted by actress Shriya Saran, the show features an all-star jury: actor-entrepreneur Neha Dhupia, MasterChef winner Shipra Khanna, artisan Ruma Devi, Suta’s Sujata Biswas, Aarti Gupta (Jagran Group), Riya Joseph (Britannia), and Shreshtha Gupta (NSDC India), to name a few.
Siddharth Gupta, General Manager – Marketing, Britannia, said, “Britannia Marie Gold’s journey of empowering women entrepreneurs began five years ago with a simple belief that millions of women across India have powerful ideas, and all they need is a platform to be seen and supported. What started as a nationwide contest has grown into a robust ecosystem with initiatives like HerStore and now, Season 2 of Her Start-Up Show. Each step has deepened our commitment to helping women ‘Do More, Be More’. We’re proud to partner with GroupM and Mindshare, whose belief in the power of storytelling has helped bring these entrepreneurial journeys to life. With this show, we not only celebrate ambition but also create access to mentorship, funding, and national visibility. Together, we remain committed to enabling every woman who dares to dream and dares to build.”
Ashwin Padmanabhan, COO, GroupM South Asia, “We have always believed in media’s power to spark movements, not just moments. Her Start-Up Show blends storytelling with purpose, driving real economic empowerment. The overwhelming response to Season 1 showed how deeply this platform resonated with women in one region. That’s why, in Season 2, we are expanding to six languages and a broader reach across India. Thus, bringing every ambitious woman closer to the support she deserves. This show goes beyond visibility; it is about bringing dreams alive via action, impact, and a re-imagined future for women entrepreneurship.”
“At Mindshare, we believe in building brands that don’t just sell but spark change. In its second season, Her Start-Up Show goes far beyond amplification, it’s about creating access, fuelling aspiration, and offering a platform to women entrepreneurs across India. We are incredibly grateful to our client, Britannia, for backing this bold vision and partnering with us to bring it to life. What started as a pioneering idea is now an award-winning show, with its impact resonating across markets and touching countless lives. With its expansion to a larger OTT platform, the show’s reach and influence have scaled significantly, finding its way into more homes, hearts, and boardrooms. These aren’t just stories; they are real journeys of transformation. Together with GroupM Motion Entertainment and Britannia, we are proud to drive a narrative where media becomes a powerful force for empowerment and enduring change.” Amin Lakhani, CEO, Mindshare South Asia.
Actress and host Shriya Saran said “Being part of Her Start-Up Show has been truly inspiring. It’s a powerful platform that gives women across India the opportunity to turn their dreams into reality. I’m proud to be part of a show that celebrates ambition, courage, and the spirit of women entrepreneurs.”
Britannia Marie Gold has always shown its unwavering commitment to empowering millions of women in their entrepreneurial dreams through initiatives like the Marie Gold HerStartup contest, previously known as MyStartup Contest and Her.Store. The Britannia Marie Gold Her Start-up Show is a continuation of that legacy, celebrating women who are shattering barriers and inspiring a nation.
Season 2 of Britannia Marie Gold Her Start-up show is streaming exclusively on JioHotstar.
22, Apr 2025
Asian Energy Services Expands Globally with 9.25 Million Dollar Kuiper Group Acquisition
22nd April 2025, Mumbai: Asian Energy Services Limited, a leading integrated service provider to the energy and mining sectors, has announced the acquisition of a 100% stake in Kuiper Group, UAE from Gulf Capital (a marquee private equity fund), for a consideration of US$ 9.25 million in an all-cash deal. The acquisition is expected to be completed within the next two months, following which Asian Energy will acquire Kuiper Group along with its global management team and normalized working capital. The acquisition will be funded through a combination of internal accruals and debt.
Kapil Garg, Chairman and Managing Director, Oilmax Energy Pvt. Ltd.
Kuiper Group is a globally recognized provider of comprehensive and integrated manpower solutions, specifically tailored for the energy sector across the Middle East and Southeast Asia. The Kuiper Group has recorded revenue of ~ US$ 68 million in year ending December 2024 and is a profitable business, further strengthening the strategic value of the acquisition.
The acquisition of Kuiper Group is a strategic initiative by Asian Energy Services to expand its services offering of integrated operations and maintenance (O&M) across the Middle East and Southeast Asian countries leveraging Kuiper’s presence. Kuiper has well-established presence in energy-rich nations such as Saudi Arabia, Qatar and the UAE. This positions Asian Energy Services to scale its operations, access this larger addressable market, and support its long-term growth ambitions.
Commenting on this, Mr Kapil Garg, Managing Director, Asian Energy Services Limited said, “The acquisition of Kuiper Group marks a pivotal milestone in Asian Energy Services’ journey to expand its footprint across key energy markets in the Middle East and Southeast Asia. This strategic move enables us to participate more actively in global energy projects and establish a scalable, future-ready platform for long-term growth. Kuiper Group’s strong presence in these regions will serve as a foundation for Asian Energy to broaden its integrated O&M services offering. We also aim to support and grow
Kuiper’s existing business. I warmly welcome Kuiper’s management team and employees to the Asian Energy family and look forward to working together following the completion of the acquisition.”
22, Apr 2025
ATAL PENSION YOJANA (APY) SEES 1.17 CRORE NEW ENROLMENTS IN 2024-25
New Delhi, 22nd April, 2025.As of March 31, 2025, the Atal Pension Yojana (APY) has surpassed 7.60 crore gross enrolments, marking a milestone in its 10th year. In 2024-25, the scheme enrolled over 1.17 crore new subscribers, continuing its strong momentum with more than 1 crore new subscribers in each of the past three financial years. The total assets under management (AUM) now exceed Rs. 44,780 crore, with annual returns of 9.11 percent since inception.
In 2024-25, a record about 55 percent of new enrolled subscribers were women, reflecting increasing financial awareness and gender balance.
As part of the key new initiatives undertaken in 2024-25, PFRDA conducted 32 APY Outreach programs pan India at various locations, in coordination with SLBCs and LDMs; regular training and awareness sessions for bank officials, SLBCs/UTLBCs, subscribers and general public; mass media campaigns in Print, Radio, TV, social media and Theatres. Special radio campaigns were launched during events like Mahakumbh and ICC Champions Trophy.
Under APY, a subscriber would receive a lifelong minimum guaranteed pension of Rs.1000 to Rs.5000 per month from the age of 60 years, depending on their contributions. The same pension is passed on to the spouse of the subscriber after the demise of the subscriber and on the demise of both the subscriber and spouse, the pension wealth as accumulated till age 60 of the subscriber would be returned back to the nominee.
22, Apr 2025
Nine Indian Banks Recognized as Global Digital Champions in Deloitte Report
22 April 2025, National: According to the 6th Deloitte Global Digital Banking Maturity (DBM) survey, nine Indian banks have been recognised as ‘Digital Champions’ among 40 banks that received the title globally. Since 2022, India’s DBM Index has grown from 43 percent to 59 percent, witnessing a 16-percentage point (pp) increase. Indian banks have observed the most notable gains in day-to-day banking (+9.8 pp) and expanding relationships (+3.4 pp). This change reflects Indian banks’ increasing digital maturity, showcasing their focus on customised advisory, rapid technological advancements, AI integration and beyond-banking offerings.
The Global DBM study, conducted biennially, surveyed 349 banks in its latest edition, assessing participants based on their retail banking maturity across three main channels: public websites, internet banking and mobile banking, which includes application messenger service-based banking. Using mystery shopping methodology, the banks’ features were evaluated across six customer journey steps, namely information gathering, account opening, customer onboarding, day-to-day banking, expanding relationships and end relationships. The latest edition of DBM has improved the methodology by adding UX insights as a benchmarking segment in addition to the customer journey steps.
The survey further highlights that Indian Digital Champions have outperformed their global peers across most journey steps, with India’s overall DBM Index exceeding the global average index by 20 pp. Indian Digital Champion banks scored significantly higher in information gathering, customer onboarding, day-to-day banking and overall user experience.
However, there is room for further improvement, especially across day-to-day banking and expanding relationships, focusing on areas such as personal finance management, conversational solutions for hyper-personalised support and product cross-selling.
Himanish Chaudhuri, Partner and Financial Services Industry Leader, Deloitte India, said, “As we unveil the sixth edition of Digital Banking Maturity report, the world’s largest and most comprehensive digital banking study, we are proud to share that Indian Banks have made significant progress across digital banking services, outpacing global average on most fronts, aligning with our 2022 predictions. In only its second year of participation, India has already asserted itself as a rising force among global powerhouses such as the US, China, Brazil and the European Union. This year’s DBM survey extends its reach to 349 banks, spanning 44 key markets across six continents. This remarkable trajectory underscores India’s growing capability to shape the future of digital banking. With regulatory support, the rise of GenAI, industry convergence and a sharper focus on fraud prevention, Indian banks are well-positioned to support the country’s vision for a ‘Viksit Bharat’.” The Indian banking sector’s digital transformation is driven by a favourable regulatory environment, expanding digital public infrastructure, increased investment and spending capacity and enhanced internet connectivity and mobile penetration. However, this progress is accompanied by challenges such as macroeconomic and geopolitical uncertainties, rising deposit costs and concerns over credit quality.
Suchintan Chatterjee, Partner, Deloitte India, said, “While Indian banks have effectively mastered the account opening and customer onboarding steps, there is a need to continue prioritising day-to-day banking and expanding customer relationships to enhance service delivery and meet growing customer expectations. To achieve scalability, banks must address data architecture and skill gap issues and ensure enterprise-wide data agility.”
While taking a deep dive into day-to-day banking and expanding relationships journey steps, where Indian banks observed the most notable gains, the survey report highlights significant progress within the key components of these areas. In day-to-day banking, Transfers & Payments saw a 2.4 pp increase since 2022, surpassing the 1 pp global average. Personal Finance Management improved by 1.9 pp compared with the 0.1 pp global rise, while Account and product management services recorded a 2 pp increase against the 1 pp global benchmark. On the other hand, Card Management services showed a notable ~2 pp rise, driven by seamless services and a secure banking experience, compared with a 3 pp global average rise.
In expanding relationships with banking services, Indian banks achieved a 1 pp increase in beyond banking offerings, outperforming the 0.1 pp global average rise. However, the ecosystem and account aggregation services, a key area for further focus, registered a modest 0.5 pp rise.
22, Apr 2025
“India’s Digital Story Gets a Marathi Voice with ‘Atulniya’ Launch at WeSchool
India’s remarkable rise as a global technology powerhouse found a new voice in Marathi with the launch of ‘Atulniya’, the regional adaptation of Harish Mehta’s acclaimed book The Maverick Effect. The event was hosted at the Prin. L.N. Welingkar Institute of Management Development and Research (WeSchool), Matunga,Mumbai, where WeSchool played a pivotal role as both Venue Partner and Knowledge Partner. The launch marked a significant step toward making India’s digital narrative more inclusive and accessible to regional audiences.
The ceremony was graced by Dr. Vinay Sahasrabuddhe, President of the Indian Council for Cultural Relations, as the Chief Guest. Joining him were distinguished personalities including Mr. Deepak Ghaisas, celebrated entrepreneur, and Padma Shri awardee, Professor Dr. Deepak Phatak from IIT Bombay. The Marathi translation, undertaken by Madhavi G. R. Kamat, was widely appreciated for preserving the essence, depth, and energy of the original work—offering Marathi-speaking readers a compelling insight into India’s IT revolution.
Chief Guest Dr. Vinay Sahasrabuddhe shared valuable insights and key takeaways from the book, offering his perspective on the IT revolution through a mix of humorous anecdotes and socio-cultural reflections.
Delivering the keynote address, Professor Dr. Uday Salunkhe, Group Director of WeSchool, reflected on the power of storytelling in shaping future generations. He highlighted how regional language narratives like ‘Atulniya’ can create stronger emotional and cultural connections, ultimately fostering a deeper impact on aspiring entrepreneurs and changemakers.
He further added, “The Marathi edition of The Maverick Effect is more than a translation—it’s an invitation to every student, educator, and changemaker to witness how conviction, collaboration, and courage built a revolution. As someone who believes that learning goes beyond the classroom, I feel this book should be read by everyone—because it teaches us that leadership isn’t about titles, it’s about purpose, passion, and perseverance.”
Mr Anand Limaye the Publisher of the book at the event said “The Marvik Effect is more than just a book on India’s IT revolution—it’s a compelling story of grit, vision, and transformation. What struck me most was how it captures the human side of technology, the courage to innovate, and the resilience behind real change. We decided to publish the Marathi edition so this powerful story could reach readers across Maharashtra, inspiring young minds, entrepreneurs, and changemakers to believe in the impossible.”
Mr Harish Mehta the author of the book and founding member of NASSCOM said “The evolution of India’s IT sector is not just a story of technology, but of vision, resilience, and nation-building. Through my book, I’ve chronicled this incredible Indian journey from its nascent stages to its global standing today. With the Marathi edition now available, I’m hopeful this story will resonate even deeper—reaching grassroots readers across Maharashtra and inspiring a new generation of changemakers.”
Adding to the spirit of celebration, the event also recognised three young entrepreneurs for their outstanding contributions to innovation and enterprise: Aditya Kulkarni (Co-founder, CareNX Innovations), Jaideep Pawar (Founder & CEO, GRAMePAY), and Alisha Shirodkar (Co-founder & CEO, Hotchaa). Their journeys mirror the core themes of ‘Atulniya’—vision, resilience, and the relentless pursuit of purpose. With the combined efforts of Inking Innovations and WeSchool, the event became more than a book launch—it was a tribute to India’s entrepreneurial spirit and an invitation to the next generation to dream, lead, and build.
22, Apr 2025
Brookfield Properties Launches ‘Powered by Purpose’ Campaign on Earth Day 2025
22nd April, 2025: Brookfield Properties, a leading global operator and developer of high-quality real estate assets, has launched its Earth Day 2025 campaign titled ‘Powered by Purpose’. It is a six-week initiative focused on encouraging sustainable behavior and building awareness on climate impact.
In a unique digital-first approach, the company released what it calls “the least impactful video ever”—a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year’s Earth Day global theme “Our Planet. Our Power”. The campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits.
“The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day—across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management, Brookfield Properties in India.
As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its ‘Forest of Hope’ initiative, through which over 3,000 trees have already been planted—estimated to sequester 1,500 tonnes of CO₂ and generate more than 2,700 tonnes of oxygen annually.
This campaign reinforces Brookfield Properties’ larger environmental commitment:
- 40% of Delhi-NCR energy needs already transitioned to renewable power through Brookfield’s Bikaner Solar Power Project.
- 1.5 million+ sq. ft. of green cover created across campuses in India.
- 20,000+ metric tons of CO₂ eliminated annually—equivalent to removing 4,300 cars from the road.
The company remains on track to power 100% of its India portfolio with clean energy by 2027, and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.
22, Apr 2025
Today Group Makes Real Estate Branding ‘Gen Z’ Friendly With New Sports Series
22 April, 2025: When a brand with a rich legacy comes together with India’s youngest sportscaster, India’s longest standing ‘favorite sport’ gets the Gen Z upgrade it needs.
Kiara Powar, former badminton player and India’s youngest sports presenter and Today Group, Navi Mumbai’s paramount player in the real estate realm have joint forces to bring the world of cricket to younger viewers through snackable content with the series ‘Bat, Ball, aur Baatein’.
For Today Group, this move bears testimony to their vision of building authentic connections with a younger generation. Since their rebranding in January, 2025, Today Group has embraced the future-forward attitude which becomes apparent with the format of the series.
Bat, Ball, Aur Baatein sheds traditional commentary style for bite-sized content pieces in a relatable style for Kiara’s younger audience.
Commenting on this collaboration, Bhavesh Shah, Joint Managing Director, Today Group said, “Today Group’s constant endeavor is to empower the younger generation, whether it be in the form of giving them their own home or in the form of promoting young talent, such as Kiara. Platforms like hers have tapped into the pulse of this demographic, and as a brand, collaborations like this allow us to make a mark on and appeal to all audiences.”
Kiara Powar, the host of Bat, Ball, aur Baatein said this about the collaboration, “I started this series with one simple goal: share my love for cricket in a way that would get my peers excited for the sport just as I am. With Today Group, the boost the series got has been phenomenal!”
22, Apr 2025
Sinch Appoints Suphal Mehrotra as CRO for India Business
New Delhi, April 22, 2025: Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Digital Customer Communications Cloud has today announced the appointment of Suphal Mehrotra as Chief Revenue Officer for the India Business.
Suphal Mehrotra, Chief Revenue Officier, Sinch
With nearly three decades of experience in building high-performing B2B businesses, Suphal brings a proven track record in driving growth, leading large-scale transformations, and cultivating customer-first cultures across some of the most respected names in the telecom industry.
In his new role, Suphal will lead Sinch’s revenue strategy across India, with a focus on strengthening enterprise relationships, driving commercial innovation, and unlocking new avenues of growth.
In his most recent role at Atria Convergence Technologies Ltd, Suphal successfully built and scaled the enterprise business division from the ground up, delivering significant revenue growth and expanding the company’s presence across key markets. “We are thrilled to welcome Suphal to the Sinch leadership team,” said Nitin Singhal, Managing Director, Sinch India. “His visionary approach, strong customer orientation, and expertise in leading revenue-focused teams will play a pivotal role in accelerating our next phase of growth in India”.
Speaking on his appointment, Suphal Mehrotra said: “I’m excited to join Sinch at such a transformative time for the communications and customer engagement industry. I believe that a customer-first approach, strong collaboration, and a motivated team are critical to success. I look forward to working closely with our talented teams and partners to drive impact and build long-term value.”



