8, Jun 2023
Simpl partners with McDonald’s India
Simpl partners with McDonald’s India to enable a seamless 1-tap checkout experience for millions of its customers online
This partnership assumes significance with an increasing number of customers ordering online

Mumbai, 08 June 2023- Simpl, India’s foremost 1-tap checkout network, today announced a partnership with McDonald’s India (West & South), to bring a seamless online checkout experience to millions of customers. Simpl’s integration with the McDelivery App as part of the association will play a key role in providing a smooth online checkout experience.
Customers using the McDelivery platforms (app and website) will be able to use Simpl’s 1-tap pay to effortlessly place their orders. As of March 2023, McDonald’s India has 357 restaurants in 56 cities across West and South India, serving millions of registered customers across the regions. The company is on a fast track to add 40-45 new restaurants in FY24 and 580-630 new restaurants by 2027.
Commenting on the partnership, Nitya Sharma, Founder, and CEO at Simpl said, “As an organisation committed to providing customers with a frictionless checkout experience online, we are increasingly partnering with small, medium, and large enterprise merchants to offer millions of their customers our state-of-the-art 1-tap payment experience. This assumes significance as the Checkout network plays a crucial role in onboarding new customers and increasing customers’ engagement with the platform. In this endeavour to empower merchants, we are excited to partner with McDonald’s India to offer a unique and seamless experience to their customers as they strengthen demand on their own platforms”.
Arvind R.P., Chief Marketing Officer, McDonald’s India, said, “At McDonald’s India, we are committed to offering our customers the best experience across touchpoints. By integrating Simpl’s technology into our McDelivery platform, we are enabling millions of customers to enjoy the 1-tap checkout experience and their favorite McDonald’s meals in no time. As we continue to expand and innovate, we are excited to work with Simpl who share our commitment for innovation and customer satisfaction.”
McDonald’s App and McDelivery App have over 24 million downloads collectively and millions of registered customers across the two regions.
With an increasing number of customers ordering online, offering a unique experience that helps the platform build a relationship with the customer and create brand loyalty is imperative. Integrating Simpl with McDonald’s India will offer millions of customers an elevated level of seamless online experience. Currently, over 26,000 merchants across the country use Simpl’s 1-tap pay to increase conversions and build trust with new customers.
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- By Neel Achary
8, Jun 2023
Forever New India Surpasses 200 Crore+ Revenue Milestone in Under a Year

Delhi, 8 June 2023: Forever New is an illustrious fashion empire hailing from the vibrant city of Melbourne, Australia. Since its inception in the twilight of 2006, this extraordinary brand has rapidly ascended to become one of the most revered and fastest-growing Australian marvels. With a presence in over 250 stores across seven countries, Forever New has garnered a reputation for its celebration of feminine beauty and distinctive style that permeates every aspect of its creations. Forever New India, the epitome of style and elegance, is delighted to announce a remarkable milestone in its journey. In less than a year, the brand has achieved a staggering revenue of over Rs. 200 crores, establishing itself as the fastest-growing high-premium fashion brand in the country.
As part of its ambitious expansion plans, Forever New India has embarked on a rapid expansion strategy with a keen focus on tier 2 and 3 cities. This impressive achievement is a testament to the brand’s commitment to delivering exquisite dresses that embody timeless beauty and unparalleled style.
Forever New India is renowned for its impeccable craftsmanship, timeless collection, and signature prints that stand out in a crowded marketplace. Each piece is meticulously designed to reflect the brand’s dedication to excellence. With 38 exclusive business outlets, over 40+ concession stores, and the iconic Pooja Hegde as the brand ambassador, Forever New India has established an impressive brand presence and enhanced accessibility for its valued customers. The brand’s commitment to reaching its audience is further reflected in its availability in all leading malls across the country. Customers can also conveniently explore and delve into the world of Forever New India through its user-friendly website and online presence in major online marketplaces, which contribute to a significant 28-30% of the brand’s overall business.
In an exciting development, Forever New India is poised to make an indelible mark in the handbag category. By expanding its presence in this segment, the brand is strengthening its foothold as a comprehensive fashion destination, catering to the diverse needs and desires of its esteemed customers. The brand envisions a promising future in the footwear market, further enriching its product portfolio and indulging fashion enthusiasts from head to toe.

Speaking about this extraordinary achievement, Mr. Dhruv, Country Head of Forever New India, expressed his delight, stating, “Forever New has achieved a stupendous growth of 90% over 2019. The company achieved sales of Rs. 200 crores for the financial year and very impressive growth in profitability, in spite of being challenged by the pandemic that impacted fashion brands’ consumption severely across the world and in India. This growth trajectory was led by the outstanding in-trend and yet classic fashion quotient of Forever New styles and their impeccable quality built on a very sound platform of sustainability since 2020-21. The teams at Forever New were pioneers in the deployment of personalized communication to their ‘Allure’ loyalty program members and strategically rolled out many consumer-centric initiatives such as ‘virtual shopping’ and ‘home shopping’ during the pandemic and continue to provide that service. Forever New also strengthened its E-Commerce business and was again at the forefront as a partner with Myntra to start Omni channel sales in 2020. The brand appointed superstar actress Pooja Hegde as its new Brand Ambassador which elevated the overall brand reach and its presence. Coupled with their star power and the massive ‘A Hundred Influencer’ Program, the brand was able to catapult to extraordinary success in just two short years after the end of the disruption caused by the pandemic in 2021. During this period, it has been adjudged as a ‘Great Place To Work’ and also the ‘Top 10 Companies in India to Work at For Women’ for the year 2022-23. Sixty per cent of the employees at Forever New are women – Dhruv Bogra, Country Director -India and Southeast Asia”
Forever New India, driven by an unyielding devotion to offer a realm of unmatched style and transcend the boundaries of the fashion landscape, has emerged triumphant in its meteoric rise and garnered a loyal customer base across the country.
8, Jun 2023
Reaction on RBI Policy from Andromeda and Square Yards
Mr. V Swaminathan, executive chairman, Andromeda sales and Apnapaisa.com
The RBI’s decision to maintain the policy rates unchanged is positive news for borrowers, especially considering the global apprehensions that persist in advanced economies. However, the Reserve Bank of India remains focused on preserving price and financial stability while ensuring adequate flow of financial resources to all productive sectors of the economy.
It is encouraging to note that domestic macroeconomic fundamentals are strengthening, with resilient economic activities, moderated inflation, comfortable current account deficit, and robust credit growth.
If the situation persists or improves further, we can anticipate a potential rate cut in the next monetary policy review.
Piyush Bothra, Co-founder and CFO, Square Yards
The Reserve Bank of India’s decision to maintain the status quo for the second time is a welcome move and in line with the expectations. This affirms the view that interest rates will only have one direction which is downwards. This is a big positive for the home buyer as they know that their EMIs down the line will only decrease further. A lot of fence sitters are expected to jump in, and the developers are likely to cash in on this pent-up demand. We firmly believe that we are at the beginning of a multi-year real estate bull market buoyed by high disposable incomes, high affordability and moderate-to-low interest rates.
7, Jun 2023
Max Life extends claims support for Odisha train accident victims
New Delhi, 7th June 2023: Max Life Insurance Company Ltd. (“Max Life” / “Company”), stands in solidarity with the people impacted in the Odisha train accident and has extended swift claims support to them and their families. The Company has established a dedicated claims support desk and appointed a nodal officer to simplify and expedite the claims payments.
To ensure quick claim settlement, some basic requirements are:
Any evidence from Government/Designated District officials of the State Government or Hospital Authorities/Municipal Record showing death due to the Train Accident.
Claim Intimation Form/Claimant Statement (with Bank Details)
Photo ID Proof of Nominee/Beneficiary
The victims’ families can reach the Company’s representatives by calling 0124-4219090 (extn: 9699) or (+91) 7428989574. They can also email their claims with the following documents at – claims.support@maxlifeinsurance.com, or directly to the Nodal Officer – Meenakshi.gupta1@maxlifeinsurance.com.
Additionally, claimants can also connect with Mr. Chitta Mohanty from the Bhubaneswar branch for further details.
Name: Mr. Chitta Mohanty
Branch Address: Plot D, 1st Floor (Above Reliance Fresh), Hotel Crystal Complex, Baramunda, H B Colony, Dist. Khurda, Bhubaneshwar – 751003, Orissa
Email ID: chitta.mohanty@maxlifeinsurance.com
Mob No: +91-8941990412
7, Jun 2023
Saudi Arabia Ministry of Industry and Mineral Resources Releases March 2023 Monthly Bulletin to Provide Insights into The Kingdom’s Industrial and Mining Sectors
Riyadh, Saudi Arabia – The Ministry of Industry and Mineral Resources of Saudi Arabia has released its latest March 2023 Monthly Bulletin of Industry and Mining, aimed at providing key insights into the Kingdom’s industrial and mining sectors. The bulletin is published monthly and covers the latest developments, trends, and investments in these sectors, proving a vital tool for investors.
The bulletin issued by National Industrial and Mining Information Center indicated that during the period from January to March 2023, 332 new industrial licenses were issued with investments amounting to 8.2 billion riyals, while 300 factories started production with investments exceeding 7.9 billion riyals, enabling the sector to create 28,332 job opportunities, 54% being for Saudis.
In addition, the total number of factories in the Kingdom at the end of last March reached 10,825, with investments amounting to 1.4 trillion riyals.
As for the mining sector, the bulletin indicated that the total number of mining licenses in force in the sector until the end of March 2023 amounted to 2,314 licenses, including 1,451 building materials quarry licenses, 609 exploration licenses, 180 mining and small mine exploitation licenses, 42 reconnaissance licenses, and 32 surplus mineral ores licenses.
The Monthly Bulletin of Industry and Mining is part of Saudi Arabia’s broader industry and mineral resources strategy. The Kingdom has been actively diversifying its economy and reducing its dependence on oil for revenue. The development of the industrial and mining sectors is a key component of this strategy, and the Ministry of Industry and Mineral Resources has been leading the efforts to achieve this goal.
The Saudi Arabian government has been encouraging investment in the industrial and mining sectors by offering various incentives, including tax exemptions, land grants, and streamlined licensing processes. The data presented in the bulletin highlights the success of these efforts, and the growth of Saudi Arabia’s industrial and mining sectors is expected to benefit the country’s overall economy.
The Monthly Bulletin of Industry and Mining is published by the Ministry of Industry and Mineral Resources and is available on the ministry’s website: https://mim.gov.sa/newsletters
7, Jun 2023
Take A Fruity Trip with Keventers Smoothies!
India, 7th June 2023: Keventers, the iconic Indian dairy brand with a legacy of 97 years best known for its milkshakes and ice creams, launches a new range of smoothies this summer! The goodness of fruits, the creamy texture of a chilled smoothie, the delicious burst of flavors, specially crafted and served up in a bottle is here to beat the summer heat. Get ready for the most delightful combinations of your favourite fruits, blended to perfection at select Keventers outlets. Keventers fruit smoothies are made of 100% fruit and are an indulgent option with no added colors, preservatives, or artificial flavors. Adding to a growing beverage portfolio, which offers a wide variety of options, this latest launch comes backed by innovation and a commitment to bring greater variety to consumers.

Carrying forward the Keventers legacy of great taste and crafted recipes, it is just in time to revive your summer with refreshing flavors and satiate all your cravings in a Keventers bottle near you. Take a fruity trip with our four recipes, ranging from the Blueberry Blast Smoothie which is a burst of blueberries, cranberries, strawberries, and juicy apples. If you love berries then this is the perfect match for your taste buds. To sail through the scorching heat during the day go for a Simple Love Smoothie. It is a power-packed punch of succulent strawberries, sweet apples, creamy bananas, and earthy beetroot that keeps you charged throughout. If you have a fruity citrusy palate then pick up a Summer Hummer Smoothie which is a perfect blend of juicy mangoes, zesty oranges, and mighty carrots to quench your thirst. All mango lovers can vouch for this classic Mighty Mango Smoothie which is infused with the sweetness of pulpy mangoes with a tangy touch of fresh strawberries, created to satisfy your palate.
The brand has always been committed to introduce the most innovative and unique flavours for its patrons with each addition. The newly introduced smoothies add to the brand’s growing and diverse beverage portfolio, which recently witnessed the launch of sparkling iced beverages and thick shakes. Well timed to meet the rising consumer demand for more variety as summer kicks in, they have been launched after meticulous research to achieve the most enhanced flavour profile.
Speaking on the new product launch, Agastya Dalmia, Founder & CEO, Keventers, says, “Our latest drop brings the delicious fruits of summer to you in the creamiest and most exotic set of smoothies. Our focus has been on enhancing customer experience and offering a greater variety across our growing beverage portfolio. We have consistently worked on innovative new products with a diverse flavor profile and have worked on introducing new variants across categories for our consumers. The latest launch of fruit smoothies is made from quality ingredients, carefully selected to ensure maximum taste and quality.. [1] “
Keventers Fruit smoothies are priced at INR. 239/- and are available in select Keventers outlets in the country and online via Zomato & Swiggy. Served in the signature Keventers bottle, this is an indulgent treat perfectly timed for the season. It’s all about fresh fruit summer with Keventers, we can’t wait to order ours, can you?
7, Jun 2023
To Find A Killer by Doug Greco, available now from Histria Books
Histria Books is pleased to announce the release of To Find A Killer: The Homophobic Murders of Norma and Maria Hurtado and the LGBT Rights Movement by Doug Greco. The book is published by Gaudium Publishing, an imprint of Histria Books dedicated to outstanding works of non-fiction in a variety of fields.
Beginning with a gripping, firsthand account of the 2011 anti-gay murder of twenty-four-year-old Norma Hurtado, a student the author taught in an Austin high school ten years earlier, To Find A Killer is a series of interwoven essays that employs a mix of narrative nonfiction and political analysis to uncover the intersectional nature of the disparities impacting the LGBTQ community.
Despite monumental gains in legal equality over the past decade, including the landmark Obergefell ruling on same-sex marriage, the LGBTQ community still faces harsh disparities in physical and mental health, economic status, racial stratification, and hate crimes victimization. To Find A Killer discussed the next phase of the LGBT rights movement
Emmy-nominated filmmaker Tim Kirkman calls To Find A Killer, “A heartbreaking, infuriating, illuminating book. Greco traces a line connecting class, sexual orientation, gender and ethnicity that forces you to confront your own biases. This is essential reading for both the burgeoning and the seasoned activist, educator and political scientist.”
Purcell Carson, documentary filmmaker and lecturer at Princeton University says “This carefully wrought book harnesses Greco’s considerable experience as an organizer, storyteller, and scholar, weaving the specific lives of the victims and their murderer together, but setting them against a backdrop of national crisis in the LGBT community.”

To Find A Killer, by Doug Greco, 136 pp., ISBN 978-1-59211-298-2, is available at HistriaBooks.com and from all major book retailers. The book is also available in eBook. Titles published under the various imprints of Histria Books are distributed worldwide by the Independent Publishers Group (IPG). For information on publishing with Histria Books, please visit HistriaBooks.com or contact us at info@histriabooks.com
Histria Books
7181 N. Hualapai Way, Suite 130-86, Las Vegas, NV 89166 USA
HistriaBooks.com
(561) 299-0802
7, Jun 2023
Psychological Associates Hosts Leadership Development Workshop
Three-day program focuses on effective leadership behaviors and successful business performance.
(St. Louis, Mo., June 7, 2023) Psychological Associates (PA), a consulting company that improves business performance through its leadership and talent development services, will hold its Q4 Leadership: The People Skills Advantage™ program. The three-day intensive workshop will take place Tues., Aug. 8 through Thurs., Aug. 10 from 8 a.m. to 5 p.m. The program will be held at the Charles F. Knight Executive Education & Conference Center located at One Brookings Dr. on the campus of Washington University in St. Louis.
The program’s individualized experience focuses on helping a company’s top talent improve team success through the people skills they need to engage and influence others. Q4 Leadership comprehensively identifies and adapts effective leadership behaviors with more intricate job-related feedback. The program combines the latest in instructional design along with PA’s six decades of pragmatic leadership development.
The workshop – which uses real-world issues and situations – is designed for C-level leaders, vice presidents, and general managers who will improve their interpersonal skills to break down silos and contribute to synergistic teams.
Psychological Associates’ facilitator Marianne Whelchel will lead the sessions. She brings more than 16 years of global leadership development, training, and human resources experience to the workshop. Whelchel has managed the design and delivery of leadership curriculum for over 6,000 leaders globally.
Psychological Associates helps clients select, develop, and retain their best leaders, enabling them to build exceptional organizations. Its exclusive Q4 Dimensional® Model of Behavior™ – an industry-renowned structure that categorizes observable actions into understandable groupings – inspires high performance while attaining comprehensive results. Consulting capabilities include talent assessment, leadership development, succession planning, people analytics, and executive coaching. Founded in 1958, Psychological Associates is headquartered at 8000 Maryland Ave. in Clayton, Mo. Reservations are required since space is limited. For more information, call (314) 725-7771 or visit www.q4solutions.com.
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7, Jun 2023
Radiflow’s CIARA 4.0 Delivers Actionable Insights to Simplify the Management of OT Cyber Risk at Industrial Facilities

CIARA V4.0 boosts compliance with security regulations and best practices while providing effective mitigation guidance. “CISOs are doing more with less, making it challenging to understand their current standing across the OT Cybersecurity landscape,” said Ilan Barda, Radiflow CEO, and Co-founder.
Tel Aviv, Israel, June 6, 2023 – Radiflow, creators of the award-winning OT cybersecurity platform, CIARA, announced the general availability of CIARA 4.0. This release introduces a leading benchmark tool as well as delivers actionable insights for managing and minimizing risk in large multi-site industrial facilities.
Today, CISOs and security teams are responsible for the cybersecurity of OT facilities. However, they lack the ability to evaluate the ever-changing cybersecurity risks to their operations. Unlike other sectors, they can not easily assess risk exposure or the effectiveness of specific security activities. To address this, Radiflow released CIARA 4.0, a data-driven platform that continuously monitors changes in the site topology as well as vulnerabilities and threats, always re-evaluating the risk posture of facilities and their digital components. This continuous monitoring enables the CISO to review the strategic and tactical OT security plans and adapt them if needed.
In order to further assist the CISO with the evaluation of their risk posture, Radiflow is introducing a new free-to-use cloud benchmark tool. Utilizing collected industry-specific benchmark information based on Radiflow’s vast experience and enriched with CS2AI surveys, the new benchmark tool provides the user with a quick risk posture assessment compared to the industry status and best practices.
“CISOs are under enormous pressure to do more with less, making it challenging to understand their current standing across the OT Cybersecurity landscape,” said Ilan Barda, Radiflow CEO, and Co-founder. “Data-driven CIARA 4.0 automates the delivery of the necessary insights concerning the changes in the risk posture that actually direct users toward optimal security actions.”
At the same time that threat actors are getting more sophisticated and vulnerabilities are becoming more diverse, national and industrial regulatory bodies are tightening cybersecurity regulations. But these are often highly complicated and challenging. For example, while the widely accepted IEC62443 international series of standards provides a detailed map of security controls, it is often too complex for companies to understand and implement. For these situations, CIARA 4.0 delivers a view of Best Practices of Security Controls which are simpler to understand and map better to the planning of security projects in an individual factory or across a sprawling, geographically diverse complex of interlinked facilities.
“A centralized, highly intelligent solution that enables OT cybersecurity teams to identify vulnerabilities, and stay up to date with industry standards and/or best practices, while prioritizing and evaluating mitigation efforts, slashes the investment in time and effort required to conduct secure operations,” explained Michael Langer, Radiflow’s Chief Product Officer. “With the accelerating pace of so many new devices being interconnected via expanding OT networks alongside decades of legacy versions, CIARA 4.0’s ability to automate accurate risk analyses and furnish actionable insights becomes vital for ensuring zero downtime.”
6, Jun 2023
Leading PR agency Provocomm Public Relations honored at ET Inspiring Leaders- Best of North 2023
New Delhi- India’s fastest-growing premier PR agency Provocomm Public Relations has been recognized as the most efficient and dynamic PR organization in the communications industry at the ET Inspiring Leaders- Best of North 2023 organized by Times Group’s Optimal Media Solutions. The sparkling event was held on 19th May at Timber Trails Heights and Resorts in Himachal Pradesh. It saw the coming together of empowering business magnates, leaders, and visionaries under one roof who were felicitated for their contributions in different economic sectors.

Clocking a significant achievement at the ET Inspiring Leaders ceremony, Mr. Aniket Tiwary, Executive Director, Provocomm Public Relations, said, “We are glad to receive the outstanding honor presented to us at the ET Inspiring Leaders Award- Best of North 2023. It is an excellent validation of our team’s efforts. It motivates us to give our best to our clients and patrons and also simultaneously contribute to scaling up the communication industry through our work. I would like to thank the organizers for deeming us worthy of the honor.”
Provocomm Public Relations received a Memento and Certificate of Honour at the event. The PR company was also the official PR Partner of the event. This was the second collaboration with Times Group after the Times Property Fiesta event held in February.
Provocomm Public Relations is one of the rapidly growing PR agencies offering its services in diverse verticals like real estate, hospitality, education, startups, ed-tech, and lifestyle. The company holds a pan-India mark and has clients from different states. Founded by Aniket Tiwary, the company has a young and dynamic team offering diverse PR tools and resources to its clients.