17, Dec 2025
Zarin Ali Recognised Among Research Paper Presenters at EGCON 2025
New Delhi, Dec 17:- Indian geologist, science communicator, science educator and researcher Zarin Ali has been recognised among the Paper Presenters at the International Engineering Geology Conference held at the India Habitat Centre, New Delhi.
Ali received the recognition for presenting the research paper titled “Depth-Resolved Soil Anisotropy and Soil Variability: A Case Study from Delhi”, which examines how soil behaviour changes with depth, an essential factor influencing foundation safety, urban infrastructure planning and environmental risk assessment in densely populated cities.
The conference brought together geologists, engineers, researchers and academicians from India and across the globe to deliberate on sustainable, science driven approaches to engineering geology.
The Paper Presentation recognition was awarded following evaluation by an expert jury based on scientific merit, originality, relevance to real-world engineering and environmental challenges and clarity of presentation.
Commenting on the recognition, Zarin Ali said;
“Understanding how soil behaves at different depths is fundamental to safe and resilient infrastructure in dense urban regions like Delhi. Engineering decisions are only as reliable as the geological understanding beneath them.”
The conference witnessed active participation from IAEG leadership, including its President and Vice Presidents, who delivered keynote addresses, engaged in technical sessions and supported initiatives promoting youth participation, women in engineering geology and international scientific collaboration.
The event also highlighted excellence in research, with a notable number of women receiving best paper awards at the closing ceremony, reinforcing India’s respected and evolving role in the global engineering geology community.
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- By Neel Achary
17, Dec 2025
PropertyPistol Launches Dubai Desk to Strengthen Global Realty Services
PropertyPistol launches Dedicated Dubai Desk, Expands Team to Drive International Real Estate Expertise
PropertyPistol, one of India’s leading tech-enabled real estate platforms, has announced the launch of its Dubai Desk, supported by new strategic hires focusing on advisory, documentation, mortgage facilitation, and customer experience. This expansion strengthens the company’s ambition to create a data-driven, globally integrated real estate advisory platform catering to investors across India and the GCC.
The Dubai Desk has been established as a high-governance investment gateway at a moment when Dubai’s property market is fortified by strong fundamentals. As outlined in the Dubai Desk investment guide, Dubai recorded double-digit price appreciation across units and villas, with demand concentrated in high-velocity districts such as Jumeirah Village Circle, Business Bay, Dubai Marina, Palm Jumeirah, and emerging freehold corridors. With rising rental yields, limited ready inventory, and robust expat-driven absorption, the timing for structured cross-border participation is materially favourable.
The new on-ground team brings deep market insights, regulatory knowledge, and transactional expertise, enabling PropertyPistol to advise first-time international buyers, experienced investors, and portfolio managers with confidence. These hires bolster execution across the entire investment journey — from bespoke consulting and RERA-compliant paperwork to mortgage guidance, virtual and in-person site visits, and sustained post-sale support — reflecting the 360-degree approach of the Dubai Desk.
Commenting on the strategic move, Ashish Narain Agarwal, Founder & Managing Director, PropertyPistol, noted,
“Dubai has transitioned into a structured, performance-led investment ecosystem, where demand is shaped by regulated transparency, sustained population inflows, and the long-term economic vision embedded in the Dubai Desk’s agenda. Our Dubai Desk, reinforced by new expert hires, is designed to bring institutional clarity to cross-border transactions, ensuring investors navigate the market with data-backed confidence and operational ease.”
Backed by 750+ professionals, 400+ developer partners, and a cumulative transaction value of over ₹25,000 crores, PropertyPistol’s expansion into Dubai aligns with its broader strategy to build a scalable, multi-market advisory engine. Its alliances with leading developers, including Emaar, Damac, Nakheel, Azizi, and Danube, further strengthen its ability to curate verified, high-potential inventory for global investors.
The Dubai Desk will work closely with PropertyPistol’s offices across India and the GCC markets—including Dubai, Abu Dhabi, Sharjah, and Qatar—providing support for investors regardless of location.
17, Dec 2025
Nature-Integrated, Custom-Crafted Homes Transform North Bengaluru
Bengaluru, Dec 17: Once a quiet stretch beyond the city’s bustle, North Bengaluru is now at the heart of its transformation. With airport-led infrastructure, improved connectivity, and large-scale development driving growth, the region has emerged as one of Bengaluru’s most desirable residential and investment destinations.
At the forefront of this transformation is Total Environment, where a design-first approach and custom-crafted homes come together in communities that embody the brand’s signature integration of architecture with nature. The brand’s portfolio in this region spans a wide spectrum of offerings—handcrafted villas and apartments, as well as plotted developments—catering to homebuyers seeking individuality, a sense of calm, and inspired living. From After the Rain in Yelahanka and In That Quiet Earth off Hennur Road, to Down by the Water in Jakkur, Over the Rainbow near Nandi Hills, and Tangled Up in Green along Doddaballapura Main Road, each project reflects a people-centered design philosophy.
In Yelahanka, After the Rain is a 48-acre community of earth-sheltered villas. Each villa comes with a living green roof that restores nature and regulates indoor temperature. Tree-lined streets and quiet paths shape a calm landscape, while a clubhouse with an open-to-sky pool, gym, steam and sauna rooms, and children’s play areas completes the community.
Off Hennur Road, In That Quiet Earth is a 37-acre community featuring both apartment homes and villa homes with green roofs. Designed with private terrace gardens and large glass panels, the homes draw nature indoors. With over 30 acres developed for low-density living, the community includes a treetop walkway, landscaped streets, and a 50,000 sq. ft. clubhouse with curated amenities.
Near Nandi Hills, Over the Rainbow is an 8.8-acre enclave of earth-sheltered villas designed for natural light, ventilation, and panoramic views. Set along the existing hilly terrain in a stepped arrangement, the homes maintain the natural contours of the land and blend seamlessly into the landscape. Each villa opens out to gardens on both sides, with tree-lined driveways following the slope of the site to shape a calm, nature-centered living experience.
At Jakkur, Down by the Water is a 17.5-acre community set along the lake, offering calm, nature-centered living. The homes come with private terrace gardens that bring the outdoors into everyday life, supported by over 80% green cover, tree-lined paths, and thoughtfully landscaped streets that create a cooler, fresher microclimate. A lakeside walkway, central greens, and a clubhouse designed with an accessible green roof and curated amenities shape a setting where nature and modern architecture come together with ease.
Along Doddaballapura Main Road, Tangled Up in Green spans 110 acres planned around intimate clusters, cobblestone streets, and preserved native trees. A long green boulevard with retention ponds and a curated Tree Museum forms the heart of the community, while walking and cycling paths weave through the preserved eucalyptus grove.
“North Bengaluru represents the next phase of Bengaluru’s real estate evolution—where superior infrastructure, connectivity, and thoughtful planning converge to create long-term value,” said Kamal Sagar, Founder and Principal Architect, Total Environment. “These communities are in carefully chosen land parcels that celebrate nature while enjoying the benefits of a strategic location and a well-developed social infrastructure.”
With Kempegowda International Airport, Satellite Town Ring Road, and Devanahalli Business Park driving expansion, North Bengaluru is fast becoming a strategic hub for homebuyers and investors. Large land parcels and low-density layouts have enabled developers like Total Environment to create expansive, thoughtfully designed communities that prioritize well-being and quality of life. As discerning buyers seek space, privacy, and balance, North Bengaluru’s well-planned neighborhoods are setting the benchmark for the city’s future.
About Total Environment: Total Environment is the world’s largest developer of custom-designed homes and has delivered 1,600 homes and a total of over 5.5 million sq. ft. of residential and commercial space to date. With close to 4,000 custom-designed homes and a total of 14 million sq. ft. under construction, it recorded sales bookings of INR 3,007 Cr. [US $350 Mn] in CY2024.
Total Environment was founded in 1996 as a forward integration initiative by design firm Shibanee & Kamal Architects, with a strong sense of purpose to simply create homes that are authentic and designed for the people who would live in them. The company also backward integrated into the production of furniture, doors and windows, metalwork, and several other parts of its supply chain, and manages its properties for life.
17, Dec 2025
Portronics Unveils Iron Beats 5 Prime 250W Wireless Party Speaker
New Delhi, Dec 17:- Portronics, one of India’s leading consumer technology brands, today announced the launch of Iron Beats 5 Prime, a premium 250W wireless party speaker engineered for powerful audio, vibrant lighting, and effortless portability. Designed to energise house parties, gatherings, outdoor events, karaoke nights, and music lovers, the Iron Beats 5 Prime combines performance and style in a compact, easy-to-carry body.
Iron Beats 5 Prime is powered by an enormous 250W power output, energising the surroundings with its dual 8-inch subwoofers and Portronics’ signature Bass Boost Technology, delivering deep lows, crisp vocals, and room-filling clarity. The wireless UHF karaoke mic further enhances entertainment, making it apt for a singing session, announcements, and good family times. Echo Control further refines vocal performance for that studio-like karaoke feel.
It features Bluetooth 5.3 for fast and stable wireless connectivity, plus integrated TWS Mode to connect two units for louder, wider stereo. For all the musicians and performers out there, the Iron Beats 5 Prime includes a Guitar Input and Echo Control, while USB, Aux-In, and more wired playback options ensure seamless compatibility with a wide range of audio sources.
With sleek edges, a textured front grille, and an oblong-shaped, striking LED strip that outlines a dynamic glow during playback, it is ruggedly modern. Its dual drivers light up with expressive Smiley Dynamic RGB LEDs for even brighter and cheerier parties. Built to move, the speaker includes an easy-grab handle and smooth-glide wheels that make it convenient to roll anywhere indoors or outdoors.
An 8000mAh high-capacity battery equips the speaker with up to 6 hours of playtime, non-stop, ensuring that music and entertainment will never fall short through long parties and outdoor sessions.
17, Dec 2025
Origin Fresh Unveils ‘RQ – Ripeness Quotient’ for Smarter Produce Planning
Bengaluru, Dec 17: Origin Fresh, a Bengaluru based fresh produce company, has launched a new brand film to introduce the RQ Ripeness Quotient a feature on its app that lets customers choose the ripeness level of their fruits before delivery. With this launch, the brand takes a decisive step towards solving one of the most common consumer pain points in fresh produce buying, getting the timing right.
The brand film explains how the feature works and highlights a simple idea produce should arrive in a condition that matches a customer’s plans. By giving users the ability to pick ripeness levels, the Ripeness Quotient feature supports better meal planning, smarter storage, and reduced household food waste. The film also doubles as a walkthrough, showing customers how to use the ripeness quotient while adding items to their cart. Developed entirely by Origin Fresh’s in-house creative team, the campaign builds on the brand’s philosophy, The Cult of Fresh, by turning freshness from an abstract promise into a usable, everyday feature in the app.
Speaking on the launch, Prashanth Vasan, Co-Founder and CEO of Origin Fresh, said;
“We built the Ripeness Quotient because ripeness decides everything when a fruit tastes best, how long it lasts, and how it fits into a customer’s day. The idea came from a simple, persistent problem I experienced myself for years ordering fruits online and receiving them either overripe or underripe, with no control over the timing. The film highlights that connection. It shows that ripeness isn’t a matter of luck anymore; it’s a choice. By selecting their preferred ripeness on the app, customers can plan better, and our supply chain can respond with far more accuracy. Our goal is to continue reducing food waste while ensuring peak quality at delivery.”
The feature strengthens Origin Fresh’s integrated supply chain. The company partners with over 10,000 farms globally, including micro farmers who follow careful, intentional growing practices. Exotic Produce is delivered within 48 hours, whereas the local produce is made available within 12-18 hours of harvest and undergoes a five-step quality check, helping retain up to 50% more nutrients than conventional supply chains. With 19 Sun Stores, AI-driven inventory systems, and a robust supply chain, the company has reduced wastage to under 5%, well below the industry’s 30–40% average.
The launch of this film sets the stage for a broader introduction of the RQ Ripeness Quotient as Origin Fresh rolls it out to more cities. It helps familiarise customers with how the selector works and why timing is central to the experience. As adoption grows, the film will anchor the communication around this new way of choosing fresh produce.
17, Dec 2025
Teamwork Communications Group Marks 16 Years, Pioneering a Savvy, Future-Ready Communication Paradigm
New Delhi, Dec 17: Teamwork Communications Group, one of India’s foremost integrated and healthcare-first communications agencies, marks its 16th anniversary, celebrating over a decade and a half of transformative storytelling, impactful campaigns, and purpose-oriented communication.Founded in 2009, the agency has evolved from a sector-focused PR firm into a multi-domain powerhouse known for clarity, agility, and strategic intelligence, driving conversations that matter.
Teamwork’s journey reflects a consistent pursuit of excellence from laying a robust foundation in healthcare communication to becoming a trusted partner for brands spanning healthcare, education, development, consumer goods, and technology, as well as international engagements across geographies. The agency’s signature Savvy approach blends insight-driven strategy, creative prowess, and measurable impact to deliver resonant narratives that inspire action and trust.
Built on a culture of innovation and collaboration, Teamwork has earned its place among India’s most respected PR agencies, consistently winning industry recognition including Best Healthcare PR Agency, Specialized Agency of the Year, and multiple category awards. Its success across diverse communication verticals including media and influencer engagement, digital strategy, policy communication, and content-driven storytelling reflects its ability to adapt and lead in a rapidly changing communication ecosystem.
An official member of the Public Relations Consultants Association of India (PRCAI), Teamwork underlines its unwavering commitment to ethical practices, professional excellence, and industry leadership. With 16 years of impact behind it, the agency now looks ahead with renewed focus on crafting integrated, purpose-led campaigns that shape narratives, influence behavior, and build lasting value for clients and communities alike.
Reflecting on the milestone and the organisation’s evolution, Ms. Nikky Gupta, Co-Founder and CEO, Teamwork Communications Group, said,
“Reaching 16 years is not just a numerical milestone; it is a reflection of sustained curiosity, strategic foresight, and relentless pursuit of excellence. Over the years, the agency has evolved from executing sector-focused campaigns to architecting narratives that resonate across diverse industries and geographies. Each challenge has reinforced the importance of purposeful storytelling, precision, and agility. As we enter this next chapter, the focus is to pioneer communication that not only elevates brands but also leaves a measurable impact in an increasingly evolving media landscape.”
Speaking about the agency’s growth and long-term direction, Kamal Narayan Omer, Founder, Teamwork Communications Group, said,
“This 16-year journey underscores a philosophy that combines disciplined strategy with creative ingenuity. What sets Teamwork apart is the ability to interpret sector intricacies, anticipate market shifts, and craft campaigns that are both innovative and outcome-driven. Our evolution into global markets and digital ecosystems demonstrates a commitment to staying ahead of change, while delivering consistent, value-led communication. Looking forward, the priority is to expand these capabilities, fortify our integrated model, and continue shaping narratives that define industries and influence audiences worldwide.”
Over 16 years, the agency’s approach has been anchored in understanding sector nuances and building narratives that shape brands across industries. Teamwork’s integrated model now brings together media intelligence, creative content, digital strategy, influencer engagement, and research-backed insights to deliver campaigns that are meaningful, measurable, and aligned with business outcomes.
As Teamwork enters its seventeenth year, the organisation is set to scale its integrated capabilities with a stronger digital backbone, deeper domain specialisation, and a sharper framework that blends foresight, creativity, and strategic clarity. The anniversary theme, Savvy 16; Shaping Brands That Lead, reflects its commitment to building communication that stays relevant, forward looking and impact-driven in an evolving media ecosystem, with the ability to serve clients across borders.
17, Dec 2025
NFO Alert: SUD Life launches the GIFT City – SUD Life GIFT Global Opportunity Maximizer Fund
Star Union Dai-ichi Life Insurance Co. Ltd. (SUD Life) has announced the launch of the new fund ‘SUD Life GIFT Global Opportunity Maximizer Fund’ and SUD Life GIFT India Focused Fund in its life insurance plan SUD Life International Wealth Creator, offering policyholders and individuals access to global wealth creation opportunities through GIFT City.
SUD Life Global Opportunity Maximizer Fund, fund provides diversified exposure across international markets and asset classes. While its core allocation is centred on equities, fund managers will have the flexibility to invest in commodities, enabling participation in both cyclical and structural growth trends. By tapping into developed and emerging economies, the fund aims to capture opportunities across themes and sectors to give back better dollar-denominated returns.
“This product is tailored for individuals with higher-risk appetite who are looking for dynamic diversification across geographies, asset classes, and sectors,” said Ram Kamal Samanta, Chief Investment Officer, SUD Life.
SUD Life Global Opportunity Maximizer Fund that’s available under SUD Life International Wealth Creator Plan, offers NRIs, PIOs, OCIs and Resident Indians (RIs) globally diversified wealth building opportunities, besides comprehensive protection solution.
This plan enables policyholders to invest in various specialised international funds – SUD Life GIFT Global Opportunity Maximizer Fund, SUD Life GIFT India Focused Fund, SUD Life GIFT US Equity Fund, SUD Life GIFT Global Equity Fund, SUD Life GIFT US Treasuries Fund, SUD Life GIFT EM Treasury Fund, and the SUD Life GIFT Commodities Fund – each designed to match evolving financial goals and risk profiles.
17, Dec 2025
IIT Roorkee Hosts ICABSB-2025 on Biotechnology & Structural Biology
IIT Roorkee Concludes ICABSB-2025: A Global Convergence on Biotechnology, Bioprocessing & Structural Biology
IIT Roorkee, Uttarakhand, Dec 17: The Indian Institute of Technology Roorkee successfully concluded the International Conference on Advances in Biotechnology, Bioprocessing, and Structural Biology (ICABSB-2025), jointly organised with the Biotech Research Society of India (BRSI). The four-day global scientific conclave brought together nearly 200 invited speakers and over 700 delegates from more than 40 countries, reaffirming IIT Roorkee’s role as a leading hub for international collaboration in advanced biosciences.
The inaugural ceremony featured distinguished experts, including Prof. T.P. Singh (Distinguished Professor, AIIMS, New Delhi), Prof. Carol Post (Purdue University, USA), Prof. Sudhir Sopory (President, BRSI), Prof Jose Teixeira (University of Minho, Portugal), Prof. Ashok Pandey (CSIR-IITR, Lucknow), Prof. K. K. Pant (Director, IIT Roorkee), Dr. Binod Parmeswaran (CSIR-NIIST, Trivandrum), Shri Sanjiv Singh (Reliance Industries Ltd.), and several eminent international researchers, including Prof. Jeffrey T. Bolin (Purdue University, USA) Key scientific publications, including the ICABSB-2025 Abstract Book, BRSI Yearbook 2025, and new titles from Taylor & Francis, were also released during the ceremony.
Excellence in biosciences was recognised at the BRSI Awards Ceremony, where Prof. T. P. Singh received the Distinguished Professor Award and Prof. Pravindra Kumar was conferred the BHU Centennial Award, among other honours. Over the course of four days, the conference featured advanced thematic sessions that covered biofuels, bioprocessing, structural biology, drug and vaccine development, circular economy innovations, sustainable agriculture, and other emerging domains. The event also featured a dedicated interactive platform enabling school students to present their scientific work before an international audience, encouraging early participation in research and innovation.
Prof. K. K. Pant, Director, IIT Roorkee, remarked,
“ICABSB-2025 demonstrates how India is shaping the global bio-innovation landscape. The convergence of international experts at IIT Roorkee underscores our commitment to advancing cutting-edge biotechnological solutions that contribute directly to national missions such as Atmanirbhar Bharat, National Biotechnology Development Strategy, and the growth of India’s USD 300-billion bio-economy vision.”
While addressing the gathering, Prof. Carol Post (Purdue University, USA) said,
“ICABSB-2025 has been an exceptional platform for advancing scientific dialogue at the intersection of biotechnology, bioprocessing, and structural biology. The diversity of perspectives represented here – spanning continents, disciplines, and research frontiers—reinforces the critical role of global collaboration in driving transformative breakthroughs in human health, sustainable materials, and environmental resilience.”
Prof. Sanjoy Ghosh, Chair, ICABSB-2025 & Head, BSBE, IIT Roorkee, added,
“This conference has strengthened interdisciplinary collaboration across bioprocessing, structural biology, and sustainable biotechnology. The knowledge exchange here will catalyse innovations that improve health outcomes, environmental stewardship, and industrial sustainability on a global scale.”
The deliberations and scientific exchange at ICABSB-2025 directly advance India’s national priorities and global sustainability commitments by contributing to key UN Sustainable Development Goals, including SDG 3 (Good Health and Well-Being), SDG 7 (Affordable and Clean Energy), SDG 9 (Industry, Innovation, and Infrastructure), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action). The conference themes align strongly with national frameworks such as the National Biotechnology Development Strategy, the Bioeconomy 2030 Vision, Make in India, Atmanirbhar Bharat, the Waste-to-Wealth Mission, and the National Mission on Sustainable Agriculture, reinforcing biotechnology as a pivotal enabler of India’s sustainable, resilient, and innovation-driven future.
The Convener, Prof. Pravindra Kumar, extended his appreciation to all participating experts, delegates, partner institutions, and the organising teams for their collective contribution to the success of ICABSB-2025. He noted that the outcomes and collaborations forged during the conference would play a vital role in advancing high-impact research and strengthening IIT Roorkee’s global scientific engagement. He also emphasised the Institute’s ongoing commitment to fostering young researchers and developing innovative, sustainable solutions in biotechnology and bioprocessing that address emerging societal and environmental challenges.
17, Dec 2025
Stanza Living Teams Up with Aliste Technologies to Digitize Co-Living Utilities
Dec 17:-Stanza Living Partners with Aliste Technologies to Digitize Utilities Across Co-Living Properties in IndiaStanza Living, India’s largest managed accommodation platform, has partnered with Aliste Technologies to integrate smart electricity meters across all its properties nationwide. This collaboration is a major step in Stanza Living’s mission to create fully tech-first managed living spaces, blending comfort, convenience, and innovation for today’s modern residents.
Since its inception, Stanza Living has aimed to reimagine rental living for young migrants pursuing education and career opportunities away from home. The platform offers high-quality residences with a host of services, including daily meals, gyms, laundry facilities, WiFi, and curated community events. What sets Stanza Living apart is its technology-first approach: community engagement, operations, and maintenance are all managed via the Stanza Living app, creating a seamless and standardized living experience across its portfolio.
Aliste Technologies complements this vision as a leader in smart automation and sustainable energy management, managing over 1.5 lakh IoT assets across multiple sectors. Through this partnership, Stanza Living now processes utility payments via more than 18,000 smart meters, providing residents across 400 properties in 16 cities with real-time energy usage insights and monthly bills directly within the app.
Electricity billing in large co-living spaces has traditionally been complex and time-consuming, involving multiple residents, manual readings, and reconciliations. The Stanza Aliste collaboration addresses these challenges by offering transparent, automated billing, detecting tampering, enabling prepaid payments, and reducing operational inefficiencies. Residents now have full visibility of their electricity consumption and costs, alongside other app functionalities like rent payment, service requests, laundry tracking, and food menu access all integrated into a single, seamless platform.
Commenting on the partnership, Anindya Dutta, MD and Co-founder of Stanza Living, said;
“Technology isn’t just an enabler at Stanza Living it’s a core differentiator. Our collaboration with Aliste Technologies strengthens our vision to transform the co-living experience by embedding advanced technology into everyday living. We are proud to lead the category by building a connected and intelligent ecosystem for our residents.”
Anik Khandelwal, Head of Product at Stanza Living, added;
“Smart meter integration empowers our residents with greater transparency and control while enabling data-driven operational efficiency at scale.”
Konark Gautam, Co-founder of Aliste Technologies, said;
“Energy can easily become one of the largest drains on operational budgets if not managed effectively. Our tech-first approach ensures seamless management for operators and effortless payments for tenants, a philosophy that has helped Aliste emerge as India’s leading utility management company.”
This partnership reinforces Stanza Living’s position as India’s most tech-forward managed living brand, redefining co-living through intelligent, scalable, and people-centric innovation.
17, Dec 2025
PAC Cosmetics Marks Its Presence as the Official Beauty Partner at the Global Youth Festival 2025
PAC Cosmetics participated as the Official Beauty Partner at the Global Youth Festival 2025, held recently at Jio World Garden, Mumbai. The festival’s theme, “Inner Verse,” focused on self-expression, emotional resilience and inner transformation. PAC’s involvement aligned with this narrative, particularly through its emphasis on beauty as an extension of personal identity and confidence.
At the venue, PAC created an installation designed as a large experiential makeup bag. The installation allowed visitors to explore and test a curated selection of products placed across multiple categories such as bestsellers, new launches, award winners, duochrome and spotlight range. The installation drew significant attention and became a frequent point for interaction, discovery and content creation.
Across the two days, the festival hosted close to 15,000 attendees, and PAC’s installation remained active with steady participation from youth communities, beauty enthusiasts, creators and families. Several creators and public figures, including Shanice, Jhanvi Batia, Shalini Mandal, Nauheed, Vamakshi, Shreeradhe and television actor Vaishali Thakkar, visited the PAC installation during the festival. They explored the installation and interacted with the products, contributing to broader visibility through their posts and participation.
To enhance visitor engagement, PAC also set up activity-based zones including a reflex-based “Catch-the-Bait” game and a popcorn station serving popcorn in branded cups. The brand additionally distributed small giveaways such as caps, sling bags, stickers and affirmation cards, which added to the overall experience for attendees.
A notable moment during the festival was PAC’s interaction with Gurudev Rakeshji Zaveri, whose teachings shaped the theme of the event. PAC’s Founder Bonish Jain, along with his family and team, attended Gurudev’s masterclass on Day 1 and met him personally before this wisdom masterclass. On the following day, Gurudev visited the PAC installation, spent time with the team, and offered his blessings, adding a reflective and meaningful dimension to the brand’s presence.
Reflecting on the experience, PAC Cosmetics Founder & Director Bonish Jain said,
“Being part of the Global Youth Festival allowed us to connect with young audiences in an environment that celebrated both individuality and inner growth. Meeting Gurudev Rakeshji and sharing this experience with our community made the event especially meaningful for our team. It brought me closer to myself in a way I did not expect. “
Overall, PAC’s participation at the Global Youth Festival 2025 provided an opportunity to engage directly with a diverse audience, observe authentic product interactions and be part of a larger cultural and reflective dialogue around self-expression.
