19, May 2026
Pharmacy Shops to Remain Open Despite AIOCD Nationwide Strike Call Against E-Pharmacies
New Delhi, May 19 (BNP): Major pharmacy chains, hospital-attached medical stores, Jan Aushadhi Kendras and AMRIT Pharmacy outlets across the country will continue operations on May 20, despite a nationwide shutdown call issued by the All India Organisation of Chemists and Druggists (AIOCD) against the functioning of e-pharmacies and online medicine platforms.
Representational image
The decision comes following discussions between representatives of the AIOCD and national drug regulatory authorities, during which concerns regarding online medicine sales, regulatory oversight and market practices were raised. According to sources, the association was assured that the concerns are under active review and that the existing regulatory framework governing the sector is being examined to address issues affecting retail pharmacy stakeholders.
Several pharmacy associations and retail medicine networks have reportedly chosen not to participate in the proposed shutdown, citing the importance of uninterrupted healthcare services and the potential hardship that medicine shortages could create for patients dependent on essential and life-saving drugs.
Sources indicated that retail pharmacy associations from multiple states and Union Territories, including West Bengal, Kerala, Punjab, Maharashtra, Karnataka, Haryana, Uttar Pradesh, Gujarat, Chhattisgarh, Sikkim, Uttarakhand and Ladakh, have provided written assurances confirming that pharmacies under their jurisdiction will continue to function normally.
The AIOCD, which represents more than 1.24 million chemists and drug distributors nationwide, had earlier announced a one-day strike on May 20 to protest what it termed the unregulated expansion of e-pharmacy operations and alleged predatory pricing practices. The organisation has raised concerns over the sale of medicines without adequate prescription verification and warned against the misuse of digital systems that could potentially enable unauthorised access to antibiotics and habit-forming medicines.
The trade body has also expressed apprehension over deep discounting practices by large corporate-backed online medicine platforms, arguing that such pricing structures threaten the sustainability of small and independent pharmacies, particularly in rural and semi-urban areas where access to physical chemist shops remains critical.
At the same time, stakeholders opposing the shutdown stressed that closure of pharmacy outlets could adversely affect patients requiring continuous medication and emergency healthcare support. Consumer welfare and uninterrupted access to medicines, they said, remain a priority while regulatory concerns are addressed through consultation and policy review.
The issue of e-pharmacy regulation continues to remain under scrutiny, with industry bodies seeking stricter safeguards, clearer compliance mechanisms and a balanced policy framework to ensure fair competition while protecting public health interests.
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- By Neel Achary
19, May 2026
Findability Sciences Launches Rapid AI Readiness Assessment for Dairy Plants
India, May 19: Findability Sciences today launched the LactaAI™ Discovery and Readiness Assessment, a self-serve diagnostic built for dairy plant leaders who want a clear picture of where AI can deliver measurable value, without the months-long discovery cycle that typically precedes enterprise AI projects.
The assessment runs in minutes, not months, and gives operations leaders, plant heads and CXOs three answers: where value is leaking across yield, energy, downtime, quality and reporting; whether existing systems (PLCs, SCADA, MES, ERP, LIMS) are ready to support AI; and where to start for the fastest, clearest return.
“Most plant heads can name three places they’re losing money. What they cannot do is prove it fast enough to act,” said Anand Mahurkar, Founder and CEO, Findability Sciences. “This assessment closes that gap in minutes, not months. A plant leader walks out of it knowing exactly where AI can make a dent first, and what their systems will actually support.”
The timing matters. Dairy processors globally are under pressure from tightening margins, rising energy costs and increasingly complex supply chains. The global dairy processing equipment market is projected to grow from USD 12.73 billion in 2025 to USD 17.36 billion by 2031 (Source: Mordor Intelligence), as operators accelerate the push toward smarter, higher-yield production.
LactaAI is built around what Findability Sciences calls the data-to-decision gap: the lag between data existing inside a system and that data actually changing an operational call. The platform integrates plant-floor and enterprise data to surface not just what is happening, but why, and what needs to change. Deployments in comparable industrial environments have delivered 0.4 to 0.6 percent yield improvement, 8 to 15 percent energy recovery in utilities, and time-to-value in 6 to 10 weeks. Findability Sciences estimates large dairy operations can unlock between USD 1 million and USD 4 million in annual value per plant, depending on scale and product mix.
About LactaAI LactaAI is Findability Sciences‘ industrial intelligence platform for dairy and whey processing. It covers milk, cheese, whey protein, lactose, drying, packaging, utilities, quality and enterprise operations, spanning both the plant floor (Lacta Insight) and the business layer (Lacta BPC).
19, May 2026
Keto Motors Debuts on Bombay Stock Exchange
Hyderabad, May 19: Keto Motors, a Hyderabad-based commercial electric vehicle manufacturer focused on sustainable mobility solutions, has debuted on the Bombay Stock Exchange (BSE) following the successful completion of its reverse merger with Taaza International Limited. The listing strengthens the company’s access to public capital markets as it expands manufacturing capabilities, electric bus development and commercial EV operations across India.
The reverse merger, approved by the National Company Law Tribunal (NCLT), Hyderabad Bench in June 2025, enabled the transition of Taaza International Limited into Keto Motors Limited, subject to applicable regulatory and exchange compliances.
The listing comes as Keto Motors continues to scale its electric commercial mobility business through key initiatives including its INR 300 crore electric bus manufacturing project in Telangana and the upcoming commercial rollout of its Urbanova KE9 9-metre electric bus platform.
Keto Motors continues to strengthen its technology and manufacturing capabilities through its strategic association with TRON Energy Technology, a Taiwan-based EV technology provider with expertise in electric mobility and sustainable transportation systems. Through this collaboration, the company gains access to advanced battery systems, powertrain solutions and chassis engineering technologies for commercial EV platforms.
Commenting on the listing, Mr. Venkatesh Challa, Director, Keto Motors, said: “Our BSE debut marks an important milestone in Keto Motors’ journey as we continue building a scalable electric commercial mobility business in India. This development strengthens our ability to expand manufacturing capabilities, accelerate product innovation, and support the growing adoption of sustainable transportation solutions across the country. We believe India’s commercial EV sector is entering a transformative phase, and Keto Motors is well-positioned to contribute meaningfully to this transition.”
He further added, “To all our shareholders, I would like to convey that this journey is not only about business growth, but also about contributing to India’s progress. We remain committed to building cutting-edge technology, world-class manufacturing capabilities, generating employment, and advancing sustainable mobility solutions that can play a meaningful role in the country’s growth story.”
The company is focused on addressing growing demand from State Transport Undertakings (STUs), institutional fleet operators, employee transportation providers, and urban mobility networks transitioning toward zero-emission transportation systems.
Keto Motors recently secured CMVR Type Approval certification for its Urbanova KE9 electric bus and is preparing for commercial deployments across multiple mobility applications. Manufacturing operations are being developed at the company’s integrated facility in Jadcherla, Telangana, which is expected to support advanced electric bus production and future scale expansion.
With India’s commercial EV transition accelerating, Keto Motors aims to strengthen its position across electric bus manufacturing, fleet mobility solutions and sustainable transportation infrastructure.
19, May 2026
Ministry of Ayush Issues Public Health Advisory on Heatwave, Urges Preventive Measures
New Delhi, May 19 (BNP): The Ministry of Ayush has issued a public health advisory in response to rising temperatures and heatwave conditions across several parts of the country, urging citizens to take necessary precautions to prevent heat-related illnesses.
The advisory outlines key preventive measures such as maintaining adequate hydration, avoiding direct exposure to sunlight during peak hours, and limiting strenuous outdoor activities. Citizens have been advised to wear light, breathable clothing, consume sufficient fluids, and adopt simple lifestyle adjustments to reduce the risk of heat exhaustion and heatstroke.
Emphasising India’s traditional systems of wellness, the Ministry has also recommended incorporating Ayurvedic practices, seasonal dietary habits, and cooling foods into daily routines to help the body adapt to extreme heat conditions. The advisory encourages the use of natural cooling methods along with balanced nutrition to maintain overall health and immunity during the summer season.
In addition to preventive guidance, the Ministry has highlighted basic emergency response steps for heat-related illnesses, including immediate cooling of the body, rehydration, and seeking timely medical assistance in severe cases.
The advisory is aimed at increasing public awareness and strengthening preparedness as several regions continue to face intense heatwave conditions, with special focus on protecting vulnerable groups such as children, elderly persons, and outdoor workers.
19, May 2026
Shiny Doshi Talks About Picking Up South Indian Nuances For Ishk Dum Aur Idli Rasam
Balaji Studios is turning up the heat in the digital entertainment space with its latest YouTube Original, Ishk Dum Aur Idli Rasam, a soulful blend of food, family, tradition, and romance that’s already creating major buzz online. Set against the backdrop of a heritage South Indian restaurant, the show promises a refreshing mix of emotions, culture, and culinary nostalgia.
At the centre is Meera Nair, played by Shiny Doshi, a warm and instinctive head chef who carries her late father’s philosophy that food is service, not spectacle. Deeply rooted yet quietly resilient, her life takes an unexpected turn when Arjun Thakur, portrayed by Abhishek Kumar, enters her kitchen as a global chef-investor determined to revive the family restaurant. What follows is a clash of ideologies that slowly evolves into an emotional and heartfelt love story.
What makes Shiny’s portrayal stand out is the subtle authenticity she has brought to Meera’s character. Since playing a South Indian role was something she had never attempted before, the actress focused on understanding the character’s tonality, cultural nuances, and natural way of speaking rather than making it overly stylised.
Talking about the experience, Shiny shared, “Ishk Dum Aur Idli Rasa felt special to me from the very beginning because it’s not your typical kitchen drama. Every once in a while, a character arrives that changes the way you approach your craft, and Meera was that for me. Playing a chef on screen was also something I had never explored before, which instantly made me curious about the project. During our workshops and readings, the entire team at Balaji Studios was very clear that authenticity was extremely important. I picked up a few nuances and a slight South Indian twang in the way Meera speaks, because the character needed to feel believable and organic. Even a small pronunciation mistake can stand out to the audience. But honestly, it wasn’t about trying to master a language, but about making sure the emotions felt real in every scene. It wasn’t easy at all, but I genuinely enjoyed the process because it helped me get closer to Meera as a person.”
Interestingly, the makers also wanted Meera to sound relatable and organic “like a normal Bangalore girl speaking Hindi” giving the character a natural urban flavour instead of making it overly stylised.
Produced under the banner of Balaji Studios, the digital series is already being hailed as a refreshing departure from typical daily dramas. From mastering kitchen sequences to understanding the rooted emotional world of the story, Shiny seems to have poured her heart into becoming Meera. Interestingly, the actress is also known among friends and family for her love of cooking, with many often dropping by specially to enjoy her food.
A story layered with flavour, emotion, and rooted charm, Ishk Dum Aur Idli Rasam stands out as one of the most refreshing digital drops of the year. New episodes release every Monday, Wednesday, and Friday at 6 PM on the Balaji Telefilms YouTube Channel
19, May 2026
Dust raises USD40M to make AI multiplayer inside the enterprise
Series B round with Abstract and Sequoia to scale its multiplayer AI platform for human-agent collaboration. The company now serves more than 3,000 organizations, with 51,000 monthly active users, zero churn in 2025, and 300,000 agents deployed across the platform.
San Francisco, CA – May 19; Most companies have adopted AI, but they haven’t become meaningfully more intelligent as organizations. One person prompts an assistant, gets an answer, and the context disappears into a private chat window. The result is real productivity at the individual level, with very little compounding across teams. Dust, the multiplayer agentic AI system, was built to change that by making AI collaborative, shared, and operational across an entire company.
The company today announced a $40 million Series B with Abstract and Sequoia, with participation from Snowflake Ventures and Datadog. With this round, Dust has raised over $60 million in total funding.
Why this matters now
Most organizations are stuck in what Dust calls single-player AI. Every employee has their own assistant with its own context and its own outputs. A sales rep researches an account, then the solutions engineer starts from scratch the next day. Marketing drafts a one-pager, then enablement recreates a battlecard with different inputs. The effort repeats, knowledge fragments, and gains don’t compound.
Dust argues that most AI tools used by enterprises reinforce this pattern. Foundation model workspaces and copilots are powerful, but they’re primarily designed around one individual’s workflows and context. Enterprise search tools retrieve information, but don’t take action. The outcome is more activity and more AI usage at the individual user-level, but not an intentionally designed system that compounds AI into shared leverage.
“This is a century-defining transformation, and we’re only in year three,” said Gabriel Hubert, Co-Founder and CEO of Dust. “What will transform the way we work isn’t the next best model or assistant. It’s going to be a completely new type of system that gives humans and agents shared, governed access to the same information and capabilities so that they become true collaborators, working with the same context, notifications, artifacts, and goals to compound organizational impact. This is what we call multiplayer AI, and this is what we’re building at Dust.”
What Dust is building
Dust is the multiplayer AI system for human-agent collaboration. It gives business teams a platform to build, deploy, and manage AI agents that collaborate across an organization, connected to company knowledge, integrated with the tools teams already use, and governed with enterprise-grade controls.
At the center of Dust is a collaborative surface where people and agents work together across shared context, tools, conversations, tasks, and goals. Agents can analyze, transform, and generate files — including documents, spreadsheets, presentations, and interactive data visualizations — and take action across connected systems through Dust’s context layer, which combines semantic search across company knowledge with integrations to more than 100 data sources and business tools. Built-in memory and feedback loops help agents improve over time by learning from team preferences, usage patterns, and feedback, while proactively recommending improvements.
Dust is designed for enterprise deployment, with granular permissions, cost and usage monitoring, audit trails, and agent analytics. The platform is SOC 2 Type II certified, GDPR compliant, supports EU and US data residency, and does not train models on customer data, as contractually guaranteed by major model providers.
Dust runs primarily on its own product and is defining an emerging identity inside high-growth companies: AI Operators. These are the people closest to the work, inside functions like Ops, Support, Marketing, and Sales, who build and run AI systems for their teams, rewiring how work gets done from inside the business.
Traction and customer outcomes
Dust is used by more than 3,000 organizations globally, from high-growth AI-native companies to established enterprises. Monthly active adoption is consistently above 90%, with weekly active usage above 70% across customers, signaling that Dust has become embedded in how teams work. More than 300,000 agents have been deployed across the platform. In 2025, Dust saw significant customer expansion and acquisition, reaching 240% NRR with zero churn.
“Dust quickly became the platform our team runs on,” said Stevie Case, CRO at Vanta. “900 people across sales, customer success, and revenue operations save thousands of hours a week on tasks like business review prep, outbound prospecting, and forecasting. They saved this time not because it was mandated, but because the agents were built by the people closest to the work. Dust enabled the whole team to collaborate in building agents that deliver measurable value, realizing the compounding effect I’ve been waiting for AI to achieve.”
At Clay, Dust serves as foundational knowledge infrastructure for the rapidly growing GTM team, enabling the team to grow 4x without a proportional increase in enablement headcount. Profound uses Dust as the source of truth for customer intelligence and post-sales, compressing new hire ramp time from months to days. At Persona, teams across 11 departments have deployed over 300 Dust agents to condense cross-functional workflows like sales RFPs from days to minutes. Doctolib has made Dust central to its company-wide AI strategy, giving 3,000 employees smoother access to corporate information and enabling the decommissioning of legacy intranet tools.
The origin
Dust was founded by Gabriel Hubert and Stanislas Polu, who have been building together since meeting at Stanford in 2007. They previously co-founded TOTEMS, a data analytics company acquired by Stripe in 2014, and spent five years at Stripe scaling products and teams. Polu later joined OpenAI as a research engineer on Greg Brockman’s team, co-authoring papers on AI reasoning with Ilya Sutskever. Hubert became Chief Product Officer at Alan.
In September 2022, Polu left OpenAI with a conviction that became Dust’s founding thesis: the models were already powerful enough to be economically transformative, but were under-deployed because the product layer was missing. Dust incorporated in February 2023 to build that horizontal layer on top of frontier models and company knowledge, with a model-agnostic approach that avoids vendor lock-in.
“We’re in the early innings of a massive shift in how organizations use AI,” said Konstantine Buhler, Partner at Sequoia. “Most enterprise AI today is single-player: one person, one prompt, no compounding. Dust is building the multiplayer system, where agents and humans share context and work together across the entire company. Zero churn and 70% weekly active usage tell you this isn’t experimental anymore. This is how enterprises will actually operate.”
“Most AI platforms are stuck in single-player mode: one person, one chatbot, one task,” said Ramtin Naimi, General Partner at Abstract. “Dust is multiplayer. AI Operators inside companies like Datadog and 1Password don’t just use Dust; they build agents that collaborate across teams, learn from every interaction, and rewire how the entire company works. That’s a new operating model and category. That’s why we participated in this round.”
What’s next
Dust plans to use this round to push three frontiers at once: agents that learn and improve automatically as they’re used, collaboration primitives that make humans and agents equal co-contributors with bidirectional access to shared projects, tools, and context, and infrastructure that makes governance and orchestration predictable at enterprise scale. The bet is that the next phase of enterprise AI won’t be won by who has the best single assistant. It’ll be won by who turns AI into shared, compounding capability across the entire org.
19, May 2026
Krishnavataram Witnesses Massive 92% Surge in 24 Hours, Emerging as a Nationwide Cultural Movement
May 19:A remarkable wave is sweeping across cinemas worldwide as Krishnavataram records an extraordinary 92% jump in the last 24 hours, turning the film into far more than just a box office success, it is now becoming a full-fledged cultural and spiritual movement.
What began as a film has transformed into an emotional experience that audiences are celebrating with unmatched devotion. Across cities, towns, and even overseas markets, theatres are turning into temples as devotees chant Krishna bhajans, pray together, cry during emotional scenes, dance in celebration, and collectively immerse themselves in Bhagwan Krishna’s story on the big screen.
Families are returning to cinemas repeatedly with friends, children, and elders, making Krishnavataram a shared spiritual experience across generations. Social media is flooded with emotional testimonials, celebration videos, and requests demanding exhibitors increase screens and add more shows. Audiences from Canada, France, Dubai, and several international markets are passionately writing in asking for the film to release in more locations and languages.
The movement’s scale is reflected not just in occupancy numbers but in the emotional connection audiences are forming with the film. Viewers across India are calling it “not just a movie, but a journey of love and devotion,” while theatres across regions continue to witness packed houses and euphoric audience reactions.
What makes this phenomenon truly extraordinary is its universal acceptance across regions and languages. While Hindi audiences have embraced the film wholeheartedly, the Telugu and Tamil versions are also witnessing packed theatres and overwhelming appreciation across the South. From Hyderabad to Chennai and Bengaluru, audiences are celebrating Krishnavataram as a landmark cinematic and spiritual event rooted deeply in Indian culture and faith.
The movement has also received blessings and support from some of the country’s most respected spiritual and cultural voices. Uttar Pradesh Chief Minister Yogi Adityanath declared the film tax-free in the state, acknowledging its spiritual and cultural significance. Revered spiritual leaders including Sri Sri Ravi Shankar, Gaur Gopal Das, respected Shankaracharyas, Swami Premanand Puri Ji, Mahamandaleshwar Swami Kailashanand Giri Ji, and Premanand Maharaj Ji have also praised and blessed the film, encouraging devotees and families to experience its uplifting message.
At a time when cinema is dominated by spectacle and franchises, Krishnavataram has achieved something incredibly rare: it has united audiences emotionally and spiritually. It is reigniting devotion, bringing generations together, and creating a shared cultural moment that people carry in their hearts long after they leave the theatre.
Krishnavataram is no longer just a film. It is becoming a people’s movement powered by faith, emotion, and the timeless love for Bhagwan Krishna.
#krishnavataram
18, May 2026
Bricks & Minifigs® Launches Exclusive Customizable MOC Wall Clock and Nationwide Contest with Santoki, Distributor of LEGO®-Licensed Products
OREM, UTAH and AUBURN HILLS, MI— MAY 18, 2026 — Bricks & Minifigs®, an authorized LEGO® reseller specializing in buying, trading, and selling LEGO products and Santoki, US distributor of LEGO licensed LED lights, stationery and clocks, today announced a new national partnership celebrating the creativity of the LEGO MOC Wall Clock. The launch features a nationwide in-store building contest designed to create an in-store creative activity across all ages. The contest will run across more than 240 Bricks & Minifigs franchise locations in the U.S. from May 15 to July 14, 2026, to give communities across the country the opportunity to participate. The customizable MOC Wall Clock will be available for purchase in Bricks & Minifigs and LEGO Store locations during the promotional period.
“As Bricks & Minifigs continues to expand nationally and deepen our direct relationship with LEGO, we are thrilled to bring fun collaborations with Santoki and other official partners directly to consumers in our stores,” said Ammon McNeff, CEO of Bricks & Minifigs. “We love seeing local communities come together in our stores to participate in events, and this contest creates an exciting opportunity for customers to showcase their creativity while enjoying a family-friendly experience.”
How the contest will work:
Participants are invited to visit a Bricks & Minifigs store location to design a custom clock, photograph their completed creation, and submit their entry by scanning the provided QR code. Additionally, participants are encouraged to share their creations through social media using the #SantokiMOCClock.
The contest is open to builders of all ages; however, entries created by minors must be submitted by a parent or legal guardian. Entries will be reviewed by a team of judges evaluating the designs on creativity, functionality, and overall LEGO clock content to reach a decision for the top 10 finalists. Those selected will advance to a public voting round hosted on Santoki’s social media, allowing the LEGO community to help determine the winners. NO PURCHASE NECESSARY. Open to legal U.S. residents (50 states + DC). Ends July 14, 2026. Void where prohibited. Sponsored by Santoki. See Official Rules at https://santoki.com/pages/
Grand Prize:
The Grand Prize winner will receive a $550 Bricks & Minifigs gift card. Additional prizes will be awarded to top placements and finalists, with total prize value exceeding $1,000, along with swag and promotional items.
This clock marks the first release in Santoki’s newest product line, LEGO Time by IQHK™, with additional clocks expected to roll out in the future.
“Our partnership with Bricks & Minifigs was a natural fit for this launch,” said Beth Muehlenkamp, VP of Product & Marketing at Santoki. “Bricks & Minifigs is widely known for its bins of bulk bricks, which create the perfect opportunity for customers to personalize a MOC clock that is entirely unique to their vision. The MOC Wall Clock is where creative expression meets timekeeping as fans can create again and again for the theme that best fits their room or mood. This is the first-ever national contest we have done, and we are excited to see the unmatched creativity of Bricks & Minifigs customers come to life.”
18, May 2026
SimonMed Launches Shield Program to Support Preventive Whole-Body MRI Access for Military, Veterans, and First Responders
SCOTTSDALE, AZ – May 18, 2026 – SimonMed, one of the largest outpatient imaging providers in the United States, today announced the launch of the SimonMed Shield Program, a permanent nationwide initiative designed to help military personnel, veterans, and first responders access proactive whole-body MRI screening at a reduced cost. Through the program, eligible individuals will receive 20% off any SimonMed Longevity whole-body MRI.
The SimonMed Shield Program is designed to help those who serve take a more proactive approach to their health through advanced, radiation-free imaging that can be designed to help identify potential health issues earlier and establish a meaningful clinical baseline.
Military personnel and first responders often work in physically and emotionally demanding environments where prioritizing personal health can take a back seat to service.
“Many veterans and first responders spend years focused on protecting others while putting their own health second,” said Dr. Sean Raj, Chief Medical Officer and Chief Innovation Officer at SimonMed. “The Shield Program is one way we can support them in taking a more proactive approach to their own health through advanced imaging designed to help identify potential concerns earlier.”
Beginning on Armed Forces Day, eligible patients can access the ongoing program benefit at SimonMed locations nationwide. No referral is required, HSA and FSA funds may be used and each whole-body MRI includes a 1:1 virtual clinical consultation to review findings and next steps. If additional evaluation is recommended, patients may also have access to follow-up imaging services across SimonMed’s nationwide network, including advanced MRI, CT, cardiac, women’s imaging, and bone health services—supporting a more seamless care journey. The Shield Program is available to veterans, active-duty military, reserve, and National Guard members, police officers, firefighters, EMTs, and paramedics.
SimonMed’s Longevity whole-body MRI evaluates 13+ organs and systems in a single, radiation-free exam, including the brain, spine, chest, abdomen, and pelvic organs. The scan may help identify potential abnormalities associated with conditions such as certain cancers, fatty liver disease, aneurysms, and musculoskeletal or spinal degeneration—often before symptoms appear.
The Shield Program reflects SimonMed’s broader commitment to expanding access to preventive imaging and supporting the long-term health of those who dedicate their lives to protecting and serving others. Eligible individuals can learn more or schedule an appointment at SimonMed.com/Shield.
18, May 2026
EngageRM solves critical operational challenge for minor league franchises through Everett Silvertips partnership
Everett, Washington: 18 May 2026 – EngageRM, Microsoft’s preferred CRM partner in sports and entertainment, has announced a new partnership with the Everett Silvertips, delivering a purpose-built solution to the distinct operational challenges faced by North American minor league franchises.
New partnership showcases how a global, Microsoft-aligned platform is tailored to the unique commercial model of minor league sport
Competing in multiple hockey leagues, the Silvertips operate within a model that demands high efficiency across season memberships, ticketing, and commercial partnerships – often with leaner teams and tighter resource constraints than their major league counterparts. EngageRM’s platform has been selected to address this complexity, unifying these core functions into a single, scalable system designed to simplify operations while unlocking new commercial value.
Rather than a one-size-fits-all approach, this partnership highlights EngageRM’s ability to adapt its globally proven platform to the specific needs of different sporting tiers. Minor league organisations, in particular, require flexible, integrated solutions that reflect their reliance on membership-driven revenue and community engagement—areas where EngageRM has deep, established expertise.
“Minor league teams face a unique set of operational and commercial challenges that aren’t always addressed by traditional enterprise systems,” said Adam Boyle, Chief Operating Officer at EngageRM. “As Microsoft’s chosen partner in sport, we’ve built a platform that combines global scale with the flexibility to solve these more nuanced challenges—bringing memberships, partnerships, and fan engagement into one connected ecosystem that works for organisations of any size.”
“EngageRM stood out because they understand the realities of how we operate,” said Zoran Rajcic, Chief Operating Officer at Everett Silvertips Hockey Club. “We need a system that can streamline our membership processes, support our partners, and ultimately help us deliver a better experience to our fans. This partnership gives us that foundation.”
EngageRM’s modular platform, spanning memberships, partnerships, events, and advanced data capabilities, continues to support organisations globally in replacing fragmented systems with a unified, scalable solution. Its ability to flex across different markets and operating models ensures teams can modernise their infrastructure without compromising on the specific needs of their organisation.
