19, Nov 2025
PVR Inox Extends the Shah Rukh Khan Film Festival After Record-Breaking Response Three Decades On, His Films Still Rule Hearts
PVR INOX, India’s largest and most premium cinema exhibitor, launched a special Shah Rukh Khan Film Festival on October 31 to celebrate one of Indian cinema’s most iconic and enduring stars. Featuring a lineup of timeless films — Om Shanti Om, Devdas, Dil Se, Main Hoon Na, Chennai Express, Jawan and Kabhi Haan Kabhi Na — the festival reignited collective nostalgia and drew audiences of all ages back to theatres across the country, some returning to relive the magic and others discovering these classics for the first time.
One of the most loved film festivals hosted by PVR INOX, the festival was extended beyond November 14, 2025, after an extraordinary response marked by full houses, standing ovations, and viral fan celebrations. Across cities, audiences turned theatres into arenas of joy — singing songs, shouting dialogues, dancing in aisles, recreating scenes, and even arriving in cosplay inspired by SRK’s iconic characters. What began as a tribute became a cultural movement, reaffirming the timeless appeal and unmatched charisma of Shah Rukh Khan. The festival’s success is a testament to Shah Rukh Khan’s enduring star power his ability to unite generations and evoke pure cinematic emotion decades after his first release.
The SRK Film Festival is part of PVR INOX’s ongoing initiative to celebrate exceptional talent and landmark films from India and around the world. By bringing timeless classics back to the big screen, PVR INOX rekindles the magic of great cinema and builds a bridge between generations — allowing new audiences to discover these masterpieces and longtime fans to relive their nostalgia and joy. So far, the festival has hosted over 3500 shows across multiple cities, and owing to the overwhelming audience response, films such as Om Shanti Om, Devdas, Dil Se, Main Hoon Na, and Chennai Express have been extended beyond November 14, 2025.
The festival lineup featured titles like Chennai Express, a delightful action-comedy that blends high-octane adventure with Shah Rukh Khan’s unmatched comic timing; Devdas, a timeless epic of unfulfilled love and grandeur; Dil Se, a hauntingly poetic exploration of love and rebellion; Jawan, a powerful action spectacle showcasing SRK in a dual role; Kabhi Haan Kabhi Na, one of SRK’s most endearing performances as a flawed yet loveable dreamer; Main Hoon Na, a perfect blend of emotion, patriotism, and flair; and Om Shanti Om, a dazzling reincarnation saga that pays tribute to Hindi cinema’s golden era with wit and style.
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- By Neel Achary
19, Nov 2025
Shoppers Stop Launches Its Glamorous New Wedding Collection Under ‘India Weds with Shoppers Stop’
New Delhi, Nov 19th:-Shoppers Stop, India’s leading premium fashion, beauty, and gifting destination, proudly launches its grand Wedding Collection under the ‘India Weds with Shoppers Stop’ campaign. Capturing the splendour and diversity of Indian weddings, the collection offers a curated range of ensembles and accessories for every member of the wedding tribe blending timeless craftsmanship with modern elegance.
As part of the ‘India Weds with Shoppers Stop’ campaign, customers can discover everything they need to get wedding ready. With access to 500+ premium brands, Shoppers Stop offers a complete wedding shopping destination that blends fashion, beauty, gifting, and home products along with expert styling through the brand’s signature Personal Shopper Wedding Concierge Service.
5 Reasons to participate in India Weds with Shoppers Stop;
- Personalized Wedding Concierge Service by Personal Shopper: Access expert Personal Shoppers for styling assistance
- International Trip – Top Spender wins a 5N|6D honeymoon package to Europe
- Win Solitario Jewellery – Top 10 spenders will win Solitario Diamond Jewellery worth ₹1 Lakh each
- Special offers on Shopping Worth ₹60,000 or More – E-Gift Vouchers worth ₹16,000
- Exclusive Offers on 40+ brands from
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- Apparel: Louis Philippe, Aarke by Ritu Kumar, Vero Moda, Rareism, W, Kashish, Levis, Park Avenue, Arrow, Pepe Jeans and many more
- Sunglasses: Prada, Burberry, Montblanc, Dolce & Gabbana and many more
- Handbags: Juicy Couture, Steve Madden, Aldo
- Beauty: MAC
- Footwear: Adidas Originals, Puma, Adidas, New Balance & Asics
- Jewellery: Sparkles
“Weddings in India are celebrations stitched together in colour, culture, and connection,” said Kavindra Mishra, Customer Care Associate, Managing Director & CEO, Shoppers Stop. “Our offering is designed to delight the entire wedding tribe, ensuring you look your absolute best this wedding season.”
With Shoppers Stop, you can celebrate love, style, and tradition this wedding season. Visit your nearest store or explore exclusive offers at www.shoppersstop.com and join the “India Weds with Shoppers Stop” campaign to make your wedding journey truly unforgettable.
19, Nov 2025
BLS E-Services Deploys 10,000 GPS Devices at BC points to Strengthen Cybersecurity & Digital Payment Infrastructure
Nov 19th:- In a significant step towards securing India’s digital payment ecosystem, BLS E-Services, a leading digital service provider and leader in Business Correspondent (BC) business has deployed over 10,000 dedicated GPS devices at its BC agent outlets. This nationwide deployment is designed to implement precise geo-tagging and geo-fencing functionality, capturing the exact latitude and longitude coordinates of each outlet. The company is now accelerating toward a target of 100% GPS-enabled centres by FY 2027, ensuring its entire BC network is precisely geo-tagged and compliant with RBI’s digital payment security framework.
With digital payments growing at over 25% year-on-year and UPI volumes crossing 20 billion transactions monthly, this deployment represents a pivotal move toward a more transparent, cyber-resilient, and inclusive financial ecosystem. As per banks guidelines from 1 November, 2025, BCs cannot provide AEPS and IMPS services without GPS device, it is mandated by banks to reduce cyber and bank frauds. This initiative is a direct response to the Reserve Bank of India’s (RBI) comprehensive framework for the geo-tagging of payment touchpoints. Geo-tagging involves capturing the geographical coordinates of payment acceptance infrastructure, such as Point-of-Sale (PoS) terminals and QR codes. The program is a cornerstone of the central bank’s broader strategy to enhance digital payment penetration and ensure inclusive access to digital financial services for all citizens.
“The strategic deployment of over 10,000 dedicated GPS devices is a proactive measure that directly supports the RBI’s visionary framework. By ensuring pin-point accuracy in geo-tagging, even in the most remote locations, we are not only fulfilling a critical regulatory mandate but also building a more secure, transparent, and trustworthy ecosystem for every merchant and citizen. This initiative is a foundational step towards preventing fraud, optimizing resource allocation, and driving truly inclusive financial growth across the nation,” said Shikhar Aggarwal, Chairman, BLS E-Services Ltd.
The company through its subsidiaries Zero Mass Pvt. Ltd. and Starfin India Pvt. Ltd. operates one of the largest BC networks in India, with 45,000+ agents (as on June, 30, 2025). These centres delivers banking, remittance, deposits and assisted services across rural and semi-urban India, while also supporting banks in meeting priority-sector obligations.
“The dedicated GPS devices will enable real-time location verification, fraud prevention and high-accuracy mapping even in low-connectivity regions creating one of India’s most secure and data-backed BC infrastructures. This deployment marks a pivotal advancement in the security and integrity of India’s digital payment infrastructure,” Mr Aggarwal added.
A primary objective is to ensure the accuracy and reliability of geo-tagged data, a crucial risk management and regulatory compliance requirement. This is especially vital in rural and remote areas where limited mobile network connectivity can compromise the precision of location data collected through standard smartphones. The deployment of dedicated GPS devices guarantees high-accuracy geo-coordinate capture even in offline or low-network environments.
19, Nov 2025
Over 50 Artistes to Unite at the NCPA for a Global Tribute to Zakir Hussain
On N0v 19th:- the world of music mourned the loss of tabla maestro Zakir Hussain. A visionary percussionist, composer, and collaborator, Hussain’s genius transcended boundaries and genres — from Indian and Western classical music to rock, pop, jazz, and world music.
The NCPA’s association with Hussain began on a historic note, with his performance alongside his father, the legendary Ustad Allarakha, at the Centre’s foundation day in 1969. This marked the start of a 55-year-long journey, including landmark concerts and collaborations with the Symphony Orchestra of India (SOI), for which he composed two original works in the last decade. Hussain also served as a respected member of the NCPA Council, contributing not only as a musician but also as a mentor and guide.
Beyond his virtuosity, Hussain was celebrated for his generous heart, gentle nature, and charismatic presence, qualities that endeared him to audiences and fellow musicians alike.
To honour his life and legacy, the NCPA will present ‘Maestro Forever’, a two-day global tribute on 14th and 15th December, featuring over 50 national and international artistes, students, and family members. Many of these artistes shared the stage and personal bonds with Hussain.
The stellar line-up includes John McLaughlin, Louis Banks, Dave Holland, Ganesh Rajagopalan, Ranjit Barot, V. Selvaganesh, Shankar Mahadevan, Chris Potter, Sanjay Divecha, Gino Banks, Ajoy Chakrabarty, Amjad Ali Khan, Rakesh Chaurasia, and many others.
The programme will feature:
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Musical performances
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Lecture-demonstrations and talks
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Photo exhibition tracing his journey
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Documentary screenings
Hussain’s wife Antonia, daughters Anisa and Isabella, and his brothers will also participate, honouring the maestro who redefined the tabla and inspired generations.
Running from 9 AM to 9 PM across multiple NCPA venues, this commemorative event promises a multidimensional and heartfelt celebration of Zakir Hussain’s unmatched contributions to music and the countless lives he touched.
19, Nov 2025
SIMS Hospital Saves 29-Year-Old’s Brain, Heart and Leg from Extremely Rare Recurrent Stroke
Chennai, Nov 19: SIMS Hospital recently managed an exceptionally rare case of a 29-year-old man who suffered a recurrent stroke caused by a blood clot in his brain, along with simultaneous clots in his heart and leg. Multi-organ clotting with a second stroke in a young adult is considered an extraordinary medical occurrence.
The patient, previously diagnosed with Antiphospholipid Antibody Syndrome (APLA)—an autoimmune condition that increases the risk of abnormal clot formation—had his first stroke at age 26, which required emergency decompression surgery. A short interruption in his regular medication triggered this second, more severe episode. Recognizing early symptoms such as slurred speech, he immediately sought medical attention, which was crucial in preventing permanent damage.
The case was managed by a multidisciplinary team;Dr. Prabash Prabhakaran and Dr. Vivek Iyer (Neurology), Dr. Rithesh R. Nair and Dr. S. Selvin (Interventional Neurology), supported by Dr. Sairam Subramaniam (Vascular and Endovascular Surgery). The patient has been discharged, is stable, and will require lifelong medication with regular follow-up.
Dr. Vivek Iyer, Joint Director of Neurology, commented, “A 29-year-old presenting with a second stroke and clots in three major organ systems is extremely rare. It required a highly coordinated, multidisciplinary approach to manage immediate threats and secure a positive long-term outcome.”
Dr. Prabash Prabhakaran, Director and Senior Consultant, Neurology, emphasized, “Stroke can affect people of any age. This patient’s self-awareness and rapid response were instrumental in his survival. Recognizing early signs and reaching the hospital promptly gave us a critical window to intervene.”
The interventional team performed a surgical thrombectomy to remove the clot from the right femoral artery in his leg while simultaneously administering clot-dissolving medication to clear blockages in the heart and brain. Treating clots in three organs simultaneously is highly complex, as each presents unique risks and requires different treatment strategies.
Dr. Rithesh R. Nair, Director and Senior Consultant, Interventional Neurology, explained, “Our immediate goal was to restore blood flow. Performing thrombectomy in the leg while simultaneously treating the heart and brain clots highlights the advancements in interventional neurology and its ability to manage complex, multi-site clotting events.”
Experts noted that India records 1.6 million new stroke cases annually, with an incidence of 119–145 per 100,000 people. Strokes in individuals below 40 are increasing due to sedentary lifestyles, chronic stress, unhealthy diets, poor sleep, altered blood clotting patterns, and exposure to pollution and microplastics, along with traditional risk factors such as uncontrolled hypertension, diabetes, high cholesterol, smoking, and alcohol consumption.
Modern stroke treatment—including thrombolysis and mechanical thrombectomyhas significantly improved outcomes, allowing restoration of blood flow even in smaller and medium-sized vessels. However, early recognition and rapid hospital arrival remain the most critical factors for survival and recovery.
19, Nov 2025
Shivam Malhotra Becomes First Indian Honoured in Billboard Canada 40 Under 40
Malsons Media Founder Shivam Malhotra Becomes First Indian Honoured in Inaugural Billboard Canada 40 Under 40
Mumbai, Nov 19th: Billboard Canada has unveiled its first-ever 40 Under 40 list, recognizing young executives, innovators, and leaders shaping the future of the Canadian music industry. Shivam Malhotra, Founder & CEO of Malsons Media, has become the first and only Indian to be inducted into this prestigious inaugural edition.
The 2025 list highlights rising visionaries across labels, management, live music, streaming, radio, marketing, and culture. Amid business partners of global superstars Justin Bieber and The Weeknd, and senior executives from major music companies worldwide, Malhotra stands out as the only honouree from India and the sole South Asian media leader represented.
Billboard recognizes Malhotra as “a central force in taking Punjabi music from Canada to the world,” while driving innovative intersections between Canadian music, film, and technology. As founder of Malsons Media, he has built a multi-vertical entertainment incubator spanning artist management, original content, and strategic investments—empowering creators to grow globally without compromising artistic ownership.
At just 33, Malhotra has been instrumental in the meteoric rise of Brampton-based Punjabi hip-hop star Shubh, whose music has crossed 6 billion career streams and generated a digital footprint exceeding 40 billion. Under Malhotra’s strategic direction, Shubh has sold out arenas across North America and the Middle East, earning accolades including SOCAN Breakthrough Songwriter of the Year (2025) and Jim Beam Hip-Hop Artist of the Year, Canadian Music Week (2023).
Malsons Media has released over 250 songs across Punjabi hip-hop and pop, collaborating with more than 70 artists, including chart-toppers like Jubin Nautiyal and Harshdeep Kaur, and emerging talents such as Gravity, JXGGI, Frappe Ash, and Awee. Multiple releases have appeared on global and Billboard charts, as well as top playlists on major streaming platforms, yielding #1 hits in India and several Top 10 placements worldwide.
Reflecting on his recognition, Malhotra said:
“I’m super grateful for this honour and encouragement. The future isn’t coming—it’s what we’re building right now. The global Punjabi wave is the blueprint, not the exception. Language is no longer a barrier—it’s a superpower. The old, one-sided artist deal is dead. The new model is artist ownership and building real enterprises. We’re creating global pipelines from hubs like India and Canada.”
Billboard notes that through Malsons Media, Malhotra continues to support artists shaping Canada’s evolving cultural identity and expanding its global creative footprint. He adds, “I’m endlessly inspired by Canada’s artists, collectives, and cultural builders. Spotlighting greatness has always been the goal—and Canada has no shortage of it.”
In addition to the Billboard Canada 40 Under 40 recognition, Malhotra was recently named to the Billboard Global Music Managers Watchlist 2025 (Canada). Previously, he was honored as one of the ‘Most Influential Personalities’ by Economic Times. Under his leadership, Malsons Media has won accolades including Business Connect’s “Startup of the Year” and Brands Impact’s ‘Best Entertainment & Tech Startup’.
A graduate of the University of Southern California, Malhotra has previously worked at Snap, Parkes+MacDonald Productions, and Universal Films. Beyond entertainment, he actively supports social initiatives aiding senior citizens and stray animals.
19, Nov 2025
LEAD Learning System Ranked in Top 3 at Global EdTech Prize
National, Nov 19:- LEAD Group, India’s leading School Learning Systems company, has been named among the global Top 3 in the Majors Category at the inaugural Global EdTech Prize, an international competition recognising educational-technology tools, solutions and organisations that are making significant impact in classrooms worldwide.
Selected from a pool of global education innovators, LEAD Group was named among the Top 3 for its Learning System that is improving student outcomes by codifying best practices in curriculum, teaching and monitoring into a technology-led, accessible system for teachers, students and leaders in 8500+ schools across India.
The Global EdTech Prize follows a rigorous, multi-stage selection process led by international education experts, who evaluate submissions on evidence of impact, scalability, innovation and long-term benefit to learners. The finalists included leading education companies from the United States, Australia, Singapore, the UAE, Jordan, and more, marking LEAD Group’s victory as a significant achievement for the Indian EdTech ecosystem.
LEAD Group operates in the dynamic PreK–12 education sector, serving mid-and-affordable range private schools that form the backbone of education delivery for millions of children across India. LEAD’s integrated Learning System today shifts more than 38 lakh students away from rote learning towards true conceptual understanding. LEAD Group is now building the next frontier of personalised school education in India with AI-driven, intelligent learning systems that support every child’s unique academic needs, and empower school leaders and teachers with real-time data and insights.
19, Nov 2025
NCR Leads as India’s Rental Growth Moderates; Greater Noida Rises 29.5 Percent Magicbricks Report
India’s Rental Market Moderates, even as NCR Posts Robust Demand with Greater Noida Rising 29.5% – Magicbricks’ Rental Index Report
New Delhi, Nov 19th: Magicbricks today released the Rental Index for the July–September 2025 (JAS ’25) quarter, highlighting rental market that is resetting after three quarters of intense activity. However, average rents continued to strengthen, rising 4.4% QoQ and 18.1% YoY, even as key metros displayed differing levels of tenant activity during the quarter.
Between July – August 2025 witnessed a period of consolidation where moderation in both demand and supply is helping the market progress toward a more stable rhythm. National rental demand rose marginally by 0.2% QoQ and 0.4% YoY, while supply increased by 0.6% QoQ and 5.9% YoY, signalling a shift towards closer alignment between tenant interest and available listings.
According to the report, the quarter’s movement was shaped significantly by Delhi–NCR, where demand surged in Greater Noida (29.5% QoQ), Delhi (17.8% QoQ) and Noida (10.8% QoQ). Kolkata also recorded a 5.4% QoQ rise, indicating sustained traction. Several major cities, including Chennai, Bengaluru, Hyderabad, Pune and Mumbai, witnessed softer shifts with demand easing between –1.2% and –7.2% QoQ. On the supply front, Delhi registered the sharpest rise at 17.6% QoQ, followed by Ahmedabad at 6.5%, supporting the broader trend of the market moving toward balance.
Average rent continued to rise across most markets; Thane led the trend by posting the sharpest uptick at 12.5% QoQ, followed by Chennai at 6.7% QoQ and Mumbai at 4.9% QoQ along with Delhi’s 4.5% QoQ growth reflected steady absorption.
“While the national rental market has begun to stabilise after several quarters of rapid growth, the continued momentum in NCR shows how infrastructure upgrades, better connectivity and a steady flow of mid-sized homes are sustaining tenant interest. The moderation in rents across most cities also indicates a healthy shift toward balance, where supply is catching up with demand. This phase is likely to improve affordability for tenants while creating a more predictable environment for homeowners and investors,” says Mr. Prasun Kumar, CMO, Magicbricks.
At the national level, tenant choices remained consistent. Two-bedroom homes accounted for 44% of demand, followed by one-bedroom units at 32%. Semi-furnished homes dominated with 51% of demand and 54% of supply, while mid-sized homes between 500 and 1,500 sq. ft. continued to shape the majority of rental activity, capturing 77% of tenant preference.
Magicbricks is India’s No.1 property site
As the largest platform for buyers and sellers of property to connect in a transparent manner, Magicbricks has monthly traffic exceeding 2 crores and an active base of over 15 lakh property listings. Magicbricks has metamorphosed into a full stack service provider for all real estate needs, with services including home loans, interiors, and expert advice.
With 17+ years of experience and deep research-based knowledge, Magicbricks also presents a repertoire of insight-driven platforms like MBTV—India’s leading online real estate YouTube channel—and other proprietary tools so that home buyers can access all information related to price trends, forecasts, and locality reviews.
19, Nov 2025
MyLiveableCity To Present A Conclave On “Public Spaces For All” In Collaboration With Musui Art Foundation At Santiniketan
Kolkata, Nov 19,:- MyLiveableCity (MLC), the global knowledge platform dedicated to making cities liveable, sustainable and equitable, announces its upcoming international conclave “Public Spaces For All”, in collaboration with Musui Art Foundation (MAF). The three-day event to be held at Tokaroun, Santiniketan, will explore how Art & Culture, Nature & Landscape and History & Heritage can together help shape inclusive public spaces that truly belong to everyone.
Public spaces – the streets and squares, maidans, riverbanks and parks – are the lifeblood of urban life. They are where citizens meet informally every day or gather formally on special occasions. The conclave’s core message is clear and urgent: to recognise the importance of public spaces in cities and to find ways to make them inclusive to all.
The Conclave will bring together speakers and participants from a multitude of disciplines – such as Art and History, Architecture & Engineering, Landscape, Ecology & Forestry, Urban Planning & Environmental Engineering, Culture & Heritage, Real Estate & Marketing, Public Health & Health Psychology – academicians & practising professionals, to strive towards making our cities more liveable and inclusive.
Speakers and experts from India, Netherlands, Belgium, Malta and USA, will share their knowledge, making the conclave an international platform for knowledge sharing and collaboration. The likes of Conservation Architect – Ms. Gurmeet Sangha Rai, Urban Designer & Architect – Dr Anjan Mitra & Environmental & Landscape Designer-Conservationist – Mohan Rao, amongst others will be there for this three-day conclave.
“This year’s conclave is unlike any of our previously organised ones. Set in Santiniketan, a UNESCO World Heritage Site, it draws inspiration from the town’s visionary foundations – where art, culture, nature, and heritage coexist in harmony. Each of the three days will focus on one of these themes – Art & Culture, Nature & Landscape, and History & Heritage – with discussions led by renowned international and Indian experts. The conclave will be bringing together shared expertise in urbanism and the arts. Just like it is the gravy in the culinary dish of Matar Paneer which really gives taste to it, so also it is the network of public spaces in cities which gives the city its quality,” said Mr Shyam Khandekar (Indo-Dutch Urban Designer & City Planner), Co-Founder & Director, MyLiveableCity;
“As Indian cities become increasingly densely populated and the fight for space ramps up, we desperately need more public spaces – what we call ‘living rooms for the city’. That Santiniketan had this figured out decades earlier, offering equality, heritage, culture and community, is a great lesson for us all,” said Ms Shashikala Venkatraman, (Business, Brand and Communications Advisor) Co-Founder & Director, MyLiveableCity.
Being a sculptor and having studied in Santiniketan — a place where art and its public context was always interconnected — I feel deeply about art in public spaces. Public art is so much more than just ‘beautifying’ urban spaces by putting artworks in open air. It can be a focal point for a shared space, open thinking and discussion, bringing a perspective to people’s notice or letting them feel that their concerns have a voice. Bringing engaged art into the public sphere, outside of galleries, creates a thoughtful public space and adds a dimension to the community’s quality of life in intangible but invaluable ways. I look forward to the diversity of professional experienced voices in the conclave and the thoughtful ideas that will emerge on this crucial topic. said Mr K S Radhakrishnan (renowned sculptor and founder of Musui Art Foundation)
Participants will also engage in a hands-on Masterclass, a design exercise aimed at reimagining inclusive public spaces, guided by leading practitioners from across the world.
The event is supported by a strong network of partners and sponsors who share the vision of inclusive, sustainable cities. The Title Sponsor for the conclave is the DAIDA Foundation, with Alembic City and Acero as Associate Sponsors. The sessions are supported by Nirlon, Somaiya Group and ICONS/NL as Session Sponsors. Adding an international dimension to the discussions, the Institute for Housing & Urban Development Studies (IHS), Netherlands, and Katholieke Universiteit (KU) Leuven, Belgium join as Knowledge Partners, reinforcing the conclave’s global perspective on urban liveability and public space inclusivity.
The conclusions and learnings from the conclave will be compiled into a digital document of recommendations, to be shared widely with urban authorities, planners, and citizens.
The organisers hope this will help inspire a movement for better liveability through higher-quality, inclusive public spaces, reminding everyone that: “To achieve inclusive public spaces, not only governments but citizens too must fight – for it is our Birth Right”.
19, Nov 2025
Brewing Trust, One Cup at a Time: Amruta Tea Blends Tradition with Innovation
Mumbai, Nov 19: In a market dominated by long-established players, Amruta Tea has emerged as a refreshing homegrown brand that’s redefining how India enjoys its favourite beverage. Rooted in authenticity and driven by innovation, the company’s philosophy revolves around trust, quality, and a deep understanding of local tastes.
“At Amruta Tea, we’ve always believed that a strong tea brand operates on trust and sincerity; says Ishita Malpani, Managing Director, Amruta Tea. “Our strength lies in adaptability and creativity. We’ve combined traditional tea knowledge with modern brand thinking to deliver high-quality, emotionally resonant products.”
Consumer preferences, Malpani notes, have changed significantly post-pandemic. People are more conscious of ingredients and are seeking blends that support wellness. “We’ve seen two key trends: nostalgia and purposeful experimentation. Consumers want comfort in familiar flavours while exploring new ones. Health and transparency are now as important as taste,” she adds. Amruta Tea has been quick to respond with functional blends designed for both pleasure and purpose. The company is investing in R&D to create teas infused with natural herbs and botanicals that aid digestion, relieve stress, and support immunity.
Behind every cup lies a strong commitment to quality and sustainability. Amruta Tea works closely with growers to ensure ethical sourcing, fair trade, and consistency in quality. The brand is also leveraging technology from automated blending and packaging to AI-led taste analysis ensuring that each batch meets exacting standards. Expanding rapidly across India, the company is now eyeing global markets with a growing Indian diaspora. “We’re exploring exports and private-label collaborations with like-minded brands. Our goal is to make Amruta Tea synonymous with trust and taste both at home and abroad,” says Malpani.
Sustainability also extends to its packaging. The brand is transitioning to recyclable and biodegradable materials and exploring minimal-plastic alternatives.
Looking ahead, Malpani envisions Amruta Tea among India’s most loved homegrown names. “Five years from now, we see ourselves as a brand that’s trusted for quality, celebrated for innovation, and respected for our commitment to people and the planet,” she concludes.
