27, Oct 2025
Comfort First, Care Always: Krvvy Urges Women to Rethink Lingerie as Part of Breast Well-Being
New Delhi, 27th October, 2025: As India marks Breast Cancer Awareness Month this October, India’s first functional D2C lingerie brand Krvvy (pronounced Curvy) is inviting women to rethink something often overlooked in conversations around breast health and their everyday innerwear choices.
According to a new survey conducted by Krvvy, 93% of women rate comfort as an important factor when buying lingerie, and an overwhelming 99% say fit is the most crucial aspect. Yet, 34% still pick their bra sizes through trial and error, and only 44% rely on self-measurement or digital sizing tools. Krvvy surveyed over 1,000 women users.
“Women are becoming increasingly aware of how comfort, fit, and fabric influence their confidence but not many realize that these factors also play a role in overall breast well-being,” said Yash Goyal, Co-founder and CEO of Krvvy.
This subtle but meaningful shift in conversation aligns with Krvvy’s mission to redefine the innerwear experience for Indian women through products built on comfort, inclusivity, and function. The brand founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj has rapidly grown into one of India’s most talked-about new-age lingerie startups.
Yash further added that “We want women to see lingerie not as a beauty or vanity product, but as something that supports how they feel and care for their bodies, every single day.”
Earlier this year, Krvvy raised ₹6.1 crore in pre-seed funding from Titan Capital and All In Capital, with participation from several angel investors. The funds are being deployed toward R&D, digital sizing innovation, and retail expansion to make functional, well-fitted lingerie accessible to more women across India.
While breast cancer awareness campaigns traditionally focus on detection and medical intervention, Krvvy is sparking a gentler, lifestyle-centric conversation. With a recent collaboration with Indian Cancer Society, Bangalore, the brand aims to create a larger mission towards self awareness, self check and self care. With just conversations around, it can become far easy to take care of each other. The brand emphasizes that something as simple as a well-fitted, breathable bra can make daily comfort and body awareness easier, which is a smaller but consistent steps toward well being.
“We are not medical experts and not advocating anything but as a brand that directly engages with thousands of women, we see how small changes in what they wear closest to their skin can inspire a more mindful relationship with their bodies. Awareness begins with attention and comfort is the first form of care,” added Goyal.
Krvvy’s approach of blending data, design, and empathy mirrors a growing shift in India’s women’s innerwear market, now valued at ₹80,000 crore, where conversations are gradually moving from appearance to wellness and self-expression.
As October draws attention to breast health, Krvvy’s message is clear that everyday comfort is not a luxury but a foundation of care.
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- By Neel Achary
27, Oct 2025
From Burnout to Breakthroughs: Agentforce Redefines Life Sciences Customer Engagement
India, 27th October, 2025: Salesforce has announced the launch of Agentforce Life Sciences for Customer Engagement, a new agent-first solution designed to revolutionize how life sciences companies engage with healthcare professionals (HCPs). Expanding the Agentforce Life Sciences portfolio, the new module addresses one of the industry’s most pressing challenges rising physician burnout and information overload by enabling more personalized, efficient, and compliant interactions.
Today, physicians face 75% more data per drug than a decade ago, yet only a third feel their engagement needs are being met. With Agentforce, Salesforce leverages AI-powered digital labor to help life sciences organizations cut through communication noise, create meaningful engagement, and bridge gaps in patient care.
Built natively on Salesforce’s unified platform, Agentforce Life Sciences for Customer Engagement goes beyond traditional CRM tools. It delivers a consumer-grade conversational interface and enterprise-grade security, empowering sales, marketing, and medical teams to spend less time on administration and more on patient-focused collaboration.
“India’s life sciences sector is scaling at an incredible pace, and engagement with doctors must evolve alongside it,” said Mankiran Chowhan, Managing Director Sales, Salesforce India. “With Agentforce Life Sciences, we’re moving from high-volume, low-impact communication to intelligent, trusted collaboration. This empowers doctors with better insights for patient care and bridges the gap between innovation and access.”
Customer Perspectives
B. Murali Krishna Reddy, Director India and Emerging Markets, Hetero, added:
“At Hetero, scale and trust are key to our success. Agentforce Life Sciences gives us the digital foundation to engage responsibly and efficiently with global customers. With Salesforce, AI now enhances every interaction, helping us manage complex pipelines and streamline operations across markets.”
Innovation Highlights
Agent-First Mobile Experience:
Agentforce introduces an intuitive, conversational interface with voice-activated account prep, podcast-style recaps, and hands-free summaries accessible on both web and mobile. Representatives can access vital information, log notes through speech, and dynamically adjust schedules even without internet connectivity.
AI-Enabled Compliance:
Hosted on Salesforce Hyperforce, the platform integrates Trust Layer security and zero-copy data architecture, ensuring adherence to global standards like HIPAA, GxP, and GDPR. Features include AI-assisted Medical, Legal, and Regulatory (MLR) reviews, e-signature consent tracking, and automated validation workflows — drastically reducing manual compliance effort.
Actionable Insights and Data-Driven Engagement:
With Data Cloud and MuleSoft integration, Agentforce provides a unified view of customer interactions and recommends next-best actions. Reps can educate HCPs using curated, MLR-approved multimedia presentations, while leaders gain real-time visibility through interactive Tableau dashboards to identify delays, supply chain issues, or reimbursement bottlenecks.
Seamless Mobile Experience on iPad:
Available exclusively on Apple iPad, the app offers portability and a smooth interface for on-the-go interactions — helping reps engage HCPs through voice, visuals, and personalized recommendations.
Always-On, Personalized Service:
By using retrieval-augmented generation (RAG), Agentforce quickly retrieves validated data to answer complex medical queries and facilitate real-time collaboration via Slack. Integrated with partners like athenahealth and Viz.ai, the system allows HCPs to enroll patients in assistance programs directly from their Electronic Health Records (EHRs).
Connecting the Entire Life Sciences Ecosystem
Agentforce Life Sciences for Customer Engagement unites teams across the full product lifecycle — from R&D and regulatory approvals to sales and patient support streamlining collaboration by up to 30%.
Supported by a network of global system integrators, data providers, and implementation partners, Salesforce provides a seamless path for organizations transitioning from legacy systems. The result: faster diagnostics, efficient therapy deployment, and a more connected, patient-centric healthcare ecosystem.
With Agentforce, Salesforce reaffirms its commitment to advancing the life sciences industry enabling smarter engagement, stronger compliance, and a healthier, more connected world.
27, Oct 2025
Twilight Temptations: A Halloween Dinner at Raj Pavilion, ITC Windsor
India, 27th October, 2025: This Halloween night, Raj Pavilion at ITC Windsor invites you to an unforgettable dining experience woven with mystery, allure, and gothic charm. Beneath the restaurant’s iconic glass-roofed atrium, the ambience transforms into an enchanting twilight realm where flickering candles cast playful shadows and the spirit of Halloween comes alive in sophisticated style.
The evening promises a curated culinary journey that delights the senses and dares the bold. Begin with the Witches’ Brew Sichuan Hot Pot, a bubbling cauldron of spice and warmth, and the Vampire Wings, glazed to smoky perfection. Indulge in Goth Devilled Eggs, luxuriously velvety, and Creepy Chaat, a playful medley of tang and crunch. Savour the golden L’histoire Halloween Quiche Lorraine and the ethereal Spinach Malfatti Eyeball, both crafted to tempt and intrigue.
Conclude the feast with a darkly divine finale the Black Bat Imarti, crisp, syrupy, and wickedly irresistible.
Join us for a night where culinary artistry meets the supernatural, and every bite tells a tale of flavour, fantasy, and fine dining. Raj Pavilion’s Halloween soirée promises an experience that is as elegant as it is enchanting.
27, Oct 2025
DTF Season 6 Brings India’s Biggest Theatre Showcase to Delhi-NCR
Delhi NCR To Witness India’s Biggest Theatre Showcase with DTF Season 6
New Delhi, 27th October, 2025: Delhi Theatre Festival (DTF), the capital’s biggest celebration of stage and storytelling, returns this November with its much-awaited 6th Season, promising an unparalleled theatrical experience with iconic stories, stellar casts, and the magic of live performances.
The sixth season of DTF will unfold its magic this year over three days – 14th, 15th and 16th November, across four esteemed venues in Delhi NCR – the iconic Siri Fort Auditorium, NCUI Auditorium, OP Jindal Auditorium, and Aurum Conventions in Gurugram.
American Express has returned as the Title Sponsor of the DTF for the sixth consecutive year. The festival showcases a range of theatrical performances across Delhi NCR. Ahead of the public ticket sale, American Express Platinum Card Members enjoyed exclusive five-day presale window, followed by ongoing benefit of 20% savings and a complimentary companion ticket on select seats, as part of the sponsorship.
Further strengthening its association with art and culture, M3M India has come on-board as the Powered By sponsor for this season, supporting Delhi Theatre Festival’s vision of bringing world-class theatrical experiences to the city’s audiences.
Sharing his vision for Season 6, Mr. Prabhu Tony, CEO and Co-founder of Alchemist Live, said, “Over the past five seasons, Delhi Theatre Festival has grown from a city event into a cultural landmark. With Season 6, , we’re reimagining the festival at an even larger scale which includes premieres, legends, and new voices all sharing one stage. We are proud to bring together the finest talent and audiences to celebrate the timeless magic of theatre.
Adding to this, Naseeruddin Shah said “Delhi Theatre Festival has been a constant companion in my journey over the years, and it feels special to return yet again with Einstein. Every season brings a new energy, new audiences, and new stories, and that is what makes this festival such a vital space for theatre.”
Delhi Theatre Festival has become a space where stories find the audience they deserve. Bringing Karamjale Brothers here for its Delhi premiere is exciting not just for the cast and crew, but for me as a director, because it’s always a thrill to see how Delhi responds to new work, said Rajat Kapoor.
Resonating with him, Vinay Pathak added, “Every time I come to Delhi Theatre Festival, I feel like I’m part of one big family reunion only with a lot more drama! This year, with Karamjale Brothers making its Delhi premiere, I’m doubly excited to share the stage (and the mischief) with audiences here.”
“This is my very first time at Delhi Theatre Festival, and I’m truly looking forward to it. Sir Sir Sarla has travelled to many cities, but bringing it to this festival, where theatre is celebrated with such passion is an experience I am eager to share.” Said Makarand Deshpande.
With 12+ shows, and an expected footfall of 15,000+ audiences, Season 6 is poised to be the largest edition of the festival yet.
This year’s stellar line-up includes some of India’s finest theatre legends:
- Einstein – Naseeruddin Shah
- Kuch Bhi Ho Sakta Hai – Anupam Kher
- Autobiography (Delhi Premiere) – Lillete Dubey, Denzil Smith & others
- Karamjale Brothers (Delhi Premiere) – Directed by Rajat Kapoor, starring Vinay Pathak & others
- Sir Sir Sarla – Makarand Deshpande, Aahana Kumra & Sanjay Dadhich
- Dhumrapaan – Kumud Mishra, Subrajyoti Barat, Siddharth Kumar & ensemble
- Dreamz – A refreshing play by Pankaj Kapur
Since its inception, Delhi Theatre Festival has become a cornerstone of India’s theatre calendar, hosting iconic performances, legendary actors, and groundbreaking productions. With each season, it has redefined the cultural fabric of Delhi NCR, creating a vibrant atmosphere for audiences to reconnect with the enduring magic of live performance.
27, Oct 2025
Grihshobha Inspire Awards 2025 to Honour Women Achievers on November 3 in Bengaluru
Bengaluru, October 27, 2025: The Grihshobha Inspire Awards, instituted by India’s iconic women’s magazine Grihshobha, returns with its Bengaluru edition on Monday, November 3, 2025, at the Bangalore International Centre (BIC). The awards night will celebrate exceptional women achievers from across diverse fields – from STEM, arts, entrepreneurship, grassroots leadership, and business to social change, public service, and culture.
The Inspire Awards shine a spotlight on women who have broken barriers, challenged conventions, and led with purpose – redefining what leadership and inspiration mean in today’s India. The Bengaluru edition will bring together eminent personalities, thought leaders, and changemakers in an evening that honours excellence and resilience while also celebrating art and expression through a special musical performance.
Following the success of its inaugural edition in Delhi (March 2025), the Inspire Awards are now expanding to new regions to celebrate diversity and regional representation. Each edition aims to uncover powerful stories of women who are transforming their communities and industries through courage, creativity, and conviction.
Anant Nath, Editor of The Caravan and Executive Publisher of Delhi Press, said,
“The Inspire Awards began as a celebration and have now become a movement. The incredible response to our first edition reaffirmed that India is full of stories that deserve to be told. By expanding the awards to new regions, we hope to recognize the depth of talent and leadership across the country. These awards are about shining a light on women who inspire others to lead with purpose and leave behind a legacy of change.”
The Bengaluru event will also feature a musical tribute, a two-part tribute curated and performed by Ananyaa Gaur:
- Curtain Raiser: A Tribute to Feminist Icon Begum Akhtar
- Curtain Call: Celebrating Feminine Voices in Folk Culture
The jury panel for the Grihshobha Inspire Awards 2025 comprises accomplished women leaders who bring credibility, expertise, and cross-sectoral insight to the selection process. Leading the jury is Sathya Saran, former Editor of Femina, joined by Richa Shah, Director of Delhi Press; Padmapriya Janakiraman, Actor;Nuriya Ansari, Education & Social Impact leader; Dilshad Master, Media Veteran & Adventure Enthusiast; Surabhi Kanga, Web Editor of The Caravan; Sobha Narayan, Auhtor & Journalist; and Suparna Mitra, former CEO of Titan Watches & Wearables Division.
The Inspire Awards follow a rigorous, transparent selection process, moving from a longlist of over 200 nominations across India to final awardees chosen by the distinguished all-women jury. This process reflects Grihshobha’s commitment to celebrating leadership that transcends region, industry, and background – embodying its philosophy of empowerment and progress.
About Grihshobha
Published by Delhi Press, Grihshobha is India’s most-read Hindi women’s magazine with over one million readers, published in eight languages – Hindi, Marathi, Gujarati, Kannada, Tamil, Malayalam, Telugu, and Bangla. For over 45 years, Grihshobha has informed, inspired, and empowered readers through its rich blend of stories on home, lifestyle, health, and relationships.
Delhi Press is one of India’s largest and most diverse publishing houses with 36 magazines in 10 languages, spanning women’s interest, current affairs, family, and children’s segments.
27, Oct 2025
Chtrbox Reports Strongest Quarter Ever, Poised to Accelerate Growth Post IPO.
Mumbai, 27th October, 2025 : Chatterbox Technologies Limited (formerly Chatterbox Technologies Private Limited), India’s leading digital and influencer marketing platform, announced its unaudited financial results for the half year ended September 30, 2025, showcasing strong performance following its successful Initial Public Offering.
The company reported significant year-on-year growth in revenue and profitability, reinforcing its leadership in India’s rapidly expanding digital and influencer marketing ecosystem. This performance reflects robust market confidence and validates Chtrbox’s strategic direction and client-centric approach.
Key Highlights:
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Strong year-on-year revenue growth during the first half of FY2025-26
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Steady increase in profit after tax and earnings per share
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Strengthened balance sheet and reserves following successful IPO and BSE SME listing
Raj Mishra, Founder, CEO & Managing Director, Chatterbox Technologies Limited, said:
“We are pleased with our performance in the first half of FY2025-26, which reflects the strength of our business model and our position in India’s digital and influencer marketing sector. The successful completion of our IPO and listing on BSE SME marks an important milestone in our journey. Our consistent revenue and profit growth demonstrate the trust our clients place in us and the effectiveness of our platform. We remain focused on delivering value to all stakeholders and capitalising on the immense opportunities in the creator economy.”
The strong performance is attributed to Chtrbox’s continued investment in expanding service offerings and deepening client relationships in an increasingly digital-first marketplace.
Curt Marvis, CEO & Co-Founder, QYou Media, commented:
“Chtrbox’s strong half-yearly performance validates the immense potential of the influencer marketing sector in India. The company’s steady revenue growth and profitability demonstrate the maturity and scalability of this business model. As stakeholders in this ecosystem, we’re witnessing growing brand appetite for creator-led campaigns, and Chtrbox’s ability to deliver measurable results while expanding operations sets a strong precedent for the sector.”
As of September 30, 2025, Chtrbox reported growth in total assets and reserves compared to the previous fiscal year-end. The proceeds from its IPO have strengthened the company’s cash position, enabling it to pursue further growth and innovation initiatives.
Looking ahead, Chtrbox remains committed to expanding its capabilities, deepening brand partnerships, and empowering creators across diverse content verticals, anticipating sustained momentum through the second half of the fiscal year.
27, Oct 2025
Birla Open Minds Launches Experiential Learning Books for Grades 5 to 8
Mumbai, 27th October 2025: Birla Open Minds today unveiled its Experiential Learning Books, a pioneering initiative designed to make education active, engaging, and connected to the real world for students in Grades 5 to 8 (ages 10–14). The launch was held at Gopi Birla Memorial School, with educators, students, and stakeholders witnessing the introduction of this first-of-its-kind program tailored to middle schoolers at a pivotal stage of cognitive and social development.
The Experiential Learning Books aim to empower students to move beyond rote learning by integrating theory with practical application. Rooted in David Kolb’s Experiential Learning Cycle and enriched with design thinking, the books encourage students to explore, reflect, and innovate while solving real-life challenges.
Nirvaan Birla, Managing Director, Birla Open Minds, said, “In today’s rapidly changing world, education cannot be limited to memorizing facts. Students need to think critically, solve problems, and connect classroom learning to real-life challenges. Our Experiential Learning Books have been designed to do exactly that, encouraging curiosity, creativity, and hands-on problem-solving. With these books, learning becomes an active, engaging process, preparing students not just for exams but for the complexities of life itself. Experiential learning is no longer a choice; it is essential to shaping confident, capable, and future-ready individuals.”
Grade-wise Experiential Learning Books
Grade 5 – Decoding Food Labels
India faces a growing challenge of childhood obesity, with over 14 million affected children. Yet, only 16% of Indian consumers read food labels regularly. This book turns students into food detectives, teaching them to understand nutrition facts, ingredient lists, and marketing claims. Through hands-on activities and real-life investigations, students learn to make healthier choices and even guide family and friends.
Example engagement questions:
- How many teaspoons of sugar are in a tetra-pack juice? (Often 6–8, more than a soft drink)
- How much real fruit is in “fruit-flavoured” candy? (Usually none)
Grade 6 – Chemical Footprint: What We Use, What We Risk
From personal care products to cleaning sprays, synthetic chemicals are everywhere, yet many are untested for long-term safety. This book helps students identify chemicals in everyday life, understand health and environmental risks, and explore safer alternatives. It’s a journey of awareness and responsibility, empowering students to make informed choices.
Example engagement questions:
- How many chemicals have you touched today? (Hundreds, many untested in combination)
- Can your home-cleaning products pollute the air you breathe? (Yes, through VOCs)
Grade 7 – The True Cost of Fast Fashion: Think Before You Wear
Fast fashion drives over 80 billion clothing purchases globally every year, creating massive waste and environmental damage. Students explore the hidden journey of their clothes, from production to disposal, uncovering impacts on people and the planet. The book encourages creative, sustainable choices and challenges students to rethink consumption habits.
Example engagement questions:
- How many litres of water does it take to make a cotton t-shirt? (Over 2,700 litres)
- How much of your wardrobe do you wear regularly? (Often only 20%)
Grade 8 – Fast Tech: The Life Cycle of Your Gadget
Smartphones, laptops, and tablets are indispensable, but their production and disposal involve significant ethical and environmental considerations. This book traces the full life cycle of gadgets, from raw materials to e-waste, exploring mining practices, labor conditions, and recycling challenges. Students learn to make responsible tech choices and understand their role in a sustainable future.
Example engagement questions:
- How many raw materials are mined for a single smartphone? (Over 75 pounds, including rare elements)
- How much e-waste is properly recycled? (Only 17%)
The Experiential Learning Books will be followed by the launch of the Learners Kit on 29th November 2025, offering additional resources and activities to extend learning beyond the classroom.
Benjamin Franklin’s adage, “Tell me and I forget. Teach me and I remember. Involve me and I learn”, captures the vision of Birla Open Minds. These books aim to transform classrooms into spaces of curiosity, creativity, and exploration, preparing students not just academically but for life.
27, Oct 2025
Divine Surrender’: Buddhist Anthem of Peace and Compassion Unveiled in Mumbai
‘DIVINE SURRENDER’ A Buddhist Anthem of Peace, Awakening and Compassion Unveiled in Mumbai
Mumbai, 27th October, 2025: An evening of music, mindfulness, and spiritual reflection unfolded in Mumbai as ‘DIVINE SURRENDER’ The Buddhist Anthem of Peace, Awakening and Compassion” was officially launched at Downtown 20 Hall, Churchgate.
Penned by Shri Rajkumar Badole, former Minister and current MLA, the anthem carries a profound message of peace, self-realization, and compassion — values central to Buddhist philosophy. The project features internationally acclaimed actor Gagan Malik in a symbolic role, with music composed and sung by Pawa, a renowned Buddhist musician known for blending meditation, melody, and mindfulness into one transcendent experience. The anthem is directed by Niraj Prabhakar, who adds a cinematic depth to this spiritual creation and Produced by Mr. Aniket Badole of Yugandhar Creations. The song will also be launched in multiple languages like Thai, Vietnamese, Sri Lankan, Cambodian & Bangladeshi & many more”.
Recorded at Studio 28, Bangkok one of Southeast Asia’s most prestigious studios ‘Divine Surrender’ was brought to life with a grand symphony orchestra, creating a majestic fusion of Eastern spirituality and global orchestral soundscapes. The anthem serves as an artistic bridge between cultures, celebrating the timeless teachings of the Buddha through the universal language of music. Presented by Yugandhar Creations, ‘Divine Surrender’ stands as a heartfelt artistic offering that unites music, spirituality, and global harmony on one stage
The launch event was graced by several distinguished dignitaries, making it a truly memorable evening. Mr. Donnawit Poolsawat, Consul-General of the Royal Thai Consulate in Mumbai, and Shri Sanjay Savkare, Minister of Textiles, Government of Maharashtra, attended as Chief Guests. The Guests of Honour included Ms. Shirani Ariyarathne, Consul-General of Sri Lanka in Mumbai; Shri Dinesh Waghmare, Chief Election Commissioner, Maharashtra; Ms. Koushalya Wickramasinghe, Chairperson of Siddhivinayk Cine Arts (Pvt) Ltd.; and Act. Captain Nattakit Chaichalermmongkhon, Thai businessman and researcher, Mr. Aniket Badole, Producer, Yugandhar Creations. The event also saw the presence of Pawa, the composer and singer of the anthem; Gagan Malik, acclaimed actor; and Niraj Prabhakar, director of the ‘Divine Surrender’ music video.
Speaking at the launch, Shri Sanjay Savkare, Minister of Textiles, Government of Maharashtra, said, “Today, this beautiful song ‘Divine Surrender’ has been launched with collaborations from Thailand, and I am truly happy to witness it. In politics too, we have artists who appreciate culture and creativity, and I feel proud to see such initiatives coming from our own leaders. I extend my best wishes to the entire team behind this anthem.”
Mr. Donnawit Poolsawat, Consul-General, Royal Thai Consulate in Mumbai said, “It is truly heartening to see a project like Divine Surrender emerge as a bridge between Thailand and India, two nations who are deeply connected through the shared wisdom of Lord Buddha. This anthem reflects the timeless message of peace and compassion that our cultures have cherished for centuries, now expressed through the universal language of music.”
Shri. Rajkumar Badole shared, “Divine Surrender’ is more than just music — it is a prayer for global harmony, a surrender to the divine truth within. When I penned these verses, I envisioned a message of peace that transcends borders. With Pawa’s soulful music recorded in Thailand and Gagan Malik’s profound presence bringing it to life, this anthem has truly become a bridge of compassion between India and the world.”
Adding to the reflection, Pawa said, “Through this anthem, I wanted to create an experience that helps people pause, breathe, and reconnect with the compassion that lives within us all as Buddha music is not just music but about meditation.
Mr. Gagan Malik, who has featured in the anthem, shared, “This world, in the phase it is going through today, needs peace more than ever. Dr. Babasaheb Ambedkar was a true visionary he had foreseen this long ago, understanding that only compassion and equality can guide humanity forward. I feel grateful that through ‘Divine Surrender,’ I can carry this message of peace and awakening ahead.”
The evening witnessed an inspiring confluence of culture, art, and spirituality. Dignitaries, monks, artists, and members of the creative fraternity came together to celebrate the message of peace and awakening that the anthem embodies. The atmosphere was serene and contemplative, with live performances and moments of silence that invited introspection and harmony.
The event marked a significant milestone in the journey of Buddhist art and music from India to the world a harmonious confluence of philosophy, creativity, and devotion that left the audience deeply moved.
27, Oct 2025
Occupational Therapy in Action: KOTA and AIOTA Jointly Mark World OT Day with New App Launch
Thiruvananthapuram, 27th October, 2025: The Kerala Occupational Therapists’ Association (KOTA) and the All India Occupational Therapists’ Association (AIOTA) jointly celebrated World Occupational Therapy Day. The event held in Thiruvananthapuram, was inaugurated by former minister and Kazhakoottam MLA, Kadakampally Surendran. M. Abdunnasir, Chairperson of the Kerala State Allied and Healthcare Council, was the Chief Guest.
During the inaugural function, the Kerala Occupational Therapists’ Association’s new mobile app was launched. The KOTA Community Mobile App is a centralized digital platform for occupational therapists in the state that aims to enhance connections, collaboration, and service accessibility among the members. The facility is also available for the public to find information, including where occupational therapists practice in government and private sectors, and their membership status. The app will also feature a community forum for members to discuss topics related to occupational therapy and information on various workshops.
The event was organized focusing on this year’s World Occupational Therapy Day theme, ‘Occupational Therapy in Action’, to increase public awareness about occupational therapy and highlight the field’s importance in society.
“We are celebrating this year’s World Occupational Therapy Day in a social context where Occupational Therapy has been proven effective in the treatment of conditions including Autism, Cerebral Palsy, and ADHD,” said Kadakampally Surendran MLA during his inaugural speech. “While we take pride in the achievements Kerala has made in the health sector, the reality remains that there is a lack of awareness in society about fields like Occupational Therapy. Such shortcomings must be addressed through practical actions”. He added.
“The World Occupational Therapy Day celebration holds great significance, as it comes at a time when a unified syllabus and curriculum for occupational therapy have been introduced in the country,” said Dr. Joseph Sunny Kunnacherry, Honorary Secretary of the All India Occupational Therapists’ Association. He added that “We are passing through a moment that truly marks the gravity of occupational therapy in the health sector.,” Dr. Joseph Sunny is also a key person who played a significant role in the historical changes in the field of occupational therapy recently announced by the Central Government.
Occupational therapists who demonstrated excellent performance in the field, and this year’s rank holders from the Kerala Health University were honored at the ceremony. There were various cultural programs by the occupational therapy students from the National Institute of Speech and Hearing (NISH) National Institute of Physical Medicine and Rehabilitation (NIPMR) and KMCT College Of Allied Health Sciences.
KOTA President, Dr. Mary Philip, Secretary, Dr. Smruthy Jose C, AIOTA Honorary Secretary, Dr. Joseph Sunny Kunnacherry, Organizing Chairperson, Dr. Vinith Dani Joseph, Secretary Dr. Joseph Bose, Dr. Anna Daniel (National Institute of Physical Medicine and Rehabilitation) and Dr. Muhammed Shareef (KMCT College of Allied Health Profession) were present.
