9, Oct 2025
Nuvoco Celebrates Gujarat’s Heritage with “Sauthi Khaas Garba
Ahmedabad, October 09, 2025: Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group by capacity, concluded its flagship cultural initiative “Nuvoco Duraguard Sauthi Khaas Garba” with a grand felicitation ceremony in Ahmedabad.
Sauthi Khaas Garba is a unique cultural property created by Nuvoco to celebrate Gujarat’s authentic Garba traditions—deeply rooted in heritage, community, and faith. Just as Garba represents resilience, togetherness, and continuity across generations, Nuvoco Duraguard Cement embodies strength, durability, and trust in every construction. By associating Duraguard with the cultural heartbeat of Gujarat, the campaign not only celebrated tradition but also reflected the brand’s promise of building foundations that stand the test of time.
The campaign spanned Ahmedabad, Vadodara, Surat, Rajkot and rural Gujarat, reaching over 5 lakh locals through multi-channel engagement across print, radio, digital, PR, and on-ground activations. By spotlighting authentic, ancient forms of Garba—away from commercialised formats—the initiative preserved and promoted Gujarat’s cultural legacy while also strengthening Nuvoco’s emotional and business connect with the state. It further enhanced goodwill, deepened dealer engagement and consumer trust.
Winner Selection & Felicitation
Through a nomination-driven process amplified by radio features, digital storytelling, and public voting, Sauthi Khaas Garba identified groups that represented the true spirit of Gujarat’s Garba. At the grand finale, the winners were crowned as the Garba Legends of Gujarat and felicitated by Nuvoco.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said: “Gujarat, the cultural home of Garba, is one of our most strategic markets, and Ahmedabad—being the epicentre of Navratri celebrations—offered the perfect platform to engage with communities, strengthen dealer relationships, and reinforce consumer trust across both urban and rural Gujarat. Through Sauthi Khaas Garba, we honoured traditions that have stood the test of time—just like Nuvoco Duraguard Cement, which is trusted for its strength and durability. Felicitating the winners is our way of celebrating those who keep this cultural heritage alive, while also deepening Nuvoco’s emotional and business connect with the state.”
- 0
- By Neel Achary
9, Oct 2025
Cosmo Ferrites Limited appoints Nikit Chaudhary as Business Head, eyes growth in new sector
New Delhi, 09 October 2025: Cosmo Ferrites Limited, a leading manufacturer and exporter of Soft Ferrites and an emerging player in wire wound magnetic components has announced the appointment of Mr Nikit Chaudhary as Business Head, Cosmo Ferrites effective immediately. In his new role, Mr Chaudhary will serve as Vice President and lead key business operations for Cosmo Ferrites Limited, driving the company’s continued growth and expansion.
With over 13 years of experience, Nikit Chaudhary brings an extensive knowledge and insight across various domains such as manufacturing, automotive and E-mobility sectors. Holding a PGDM (Operations & Marketing) degree from IIM Lucknow, along with, B.Tech (Electronics & Telecommunication Engineering) from NIT Bhopal, provides him with a strong foundation in technical and business domains.
“We are delighted to welcome Nikit to Cosmo Ferrites Limited,” said Mr Ambrish Jaipuria, Chairman, Cosmo Ferrites Ltd. “His proven track record and leadership across multiple domains is a perfect match for our ferrites division. Nikit brings a deep understanding of the automotive and E-Mobility sectors, which aligns perfectly with our vision to expand into new sectors and opening growth potential.”
Under his leadership, the Plant Operations, Finance & Accounts, Supply Chain, Secretarial & IT, Sales, Human Resources, along with, Research & Development functions will report directly to him.
While retaining their current reporting structure, the Production, Quality, Maintenance, Process Engineering, NPD & Powder Production, and New Product Development teams, will coordinate closely with Nikit Chaudhary, realising the synergies these departments bring to the table for Cosmo Ferrites.
The appointment comes at an opportune time for Cosmo Ferrites, as it continues to expand its presence in the rapidly growing electronics, power and biomedical sector, providing an indigenous solution to the nation, catering towards export and domestic demands.
9, Oct 2025
Khar SOCIAL Hosts ‘Enter the Queen’s Green Room’ with Zivame
Mumbai, 9th October 2025: This Sunday, Khar SOCIAL transforms into a pre-festive playground of style and celebration with ‘Enter the Queen’s Green Room’, a taash-themed sundowner in collaboration with Zivame, happening on 12th October from 4:30 PM to 9.30 PM.
Designed as a women-first experience, the evening sets the tone for the festive season with games, giveaways, and immersive brand moments. Guests can enjoy interactive games and trivia, followed by a DJ set by Rouge and K that carries the sundowner into the night.
The event combines entertainment, engagement, and festive flair; complete with a scarf printing corner, photobooth, and vanity station where guests can try Zivame’s new beaded straps, a must-have accessory for strapless and off shoulder looks this season.
With its lively atmosphere, curated experiences, and a celebration of confidence and individuality, Enter the Queen’s Green Room brings together fashion, fun, and community in true SOCIAL style.
Event Details:
- When: Sunday, 12th October 2025
- Where: Khar SOCIAL, Mumbai
- Time: 4:30 PM onward
9, Oct 2025
Noted actor Neha SK Mehta joins Sony SAB’s Itti Si Khushi as Anvita’s self-centered mother
Mumbai, October 9th, 2025: Sony SAB’s Itti Si Khushi continues to win hearts with its heartwarming narrative that beautifully captures the Divekar family’s joys, struggles, and the bonds that hold them together. Adding a fresh twist to the ongoing storyline, former Taarak Mehta Ka Ooltah Chashmah actor Neha SK Mehta will be seen entering the show as Hetal, Anvita’s (Sumbul Touqeer Khan) dramatic mother.
Hetal’s entry promises to bring a fresh wave of drama and entertainment to the show. She’s talkative, flamboyant, and unapologetically self-absorbed, always finding ways to be the center of attention and never misses a chance to flaunt her stylish, glamorous persona. Her obsession with maintaining a well-to-do image often makes her the source of chaos and comic relief in the household. However, beneath her loud exterior lies a woman driven by her own insecurities and desires. Hetal isn’t a typical loving mother, she prioritizes herself over everyone else, including her children. She masks her vulnerabilities behind her wit and larger-than-life attitude, making her both unpredictable and endearing.
Neha SK Mehta, playing the role of Hetal in Itti Si Khushi, shared, “It’s exciting to be part of a show that blends heartfelt emotions with light-hearted family moments. Playing Hetal is going to be so much fun! She’s bubbly, dramatic, and full of life, yet wonderfully flawed. I absolutely love how she flaunts her style and confidence while hiding her vulnerabilities, creating chaos, and unforgettable moments in equal measures. This character is very different from the roles I have played so far and after playing a rooted character earlier, joining Itti Si Khushi feels like a refreshing new chapter.”
9, Oct 2025
This Diwali, Khetika Inspires Goodness with ‘Acchai Se Farak Padta Hai’
Mumbai, 9 October, 25: Khetika, the clean label food brand built on the promise of purity and honest choices, today unveils its new digital film “Acchai Se Farak Padta Hai” — a touching narrative that reminds us how small acts of goodness create real difference.
The film unfolds during Diwali preparations in a modern Indian home, where children playfully enact the Ramayan with toy bows and painted moustaches. In the kitchen, the house help, Shabari, is seen preparing kheer with Khetika dry fruits, symbolising prosperity and purity. Focused on her work, Shabari hadn’t planned to take time off and was ready to come the next day — until the child playing Ram gently reminds her, “Diwali to aapke ghar mein bhi hai na,” sparking a heartfelt realization for her and Ram’s mother.
His words prompt the mother to reflect, leading her to acknowledge Shabari’s role with gratitude. She offers her kheer enriched with Khetika dry fruits and a Khetika gift box, underlining the film’s message that while rituals brighten homes, it is acchai that truly makes celebrations meaningful.
Speaking on the launch of the campaign, Dr. Prithwi Singh, CEO, Khetika said: “This digital film is deeply personal to us because it mirrors what Khetika stands for — purity, honesty, and inclusivity. With ‘Acchai Se Farak Padta Hai,’ we wanted to remind people that true celebrations go beyond rituals and decorations. Just as our preservative-free dry fruits add goodness to something as simple as kheer, choosing kindness and gratitude brings depth to our relationships and traditions. We hope the campaign inspires people to celebrate with authenticity and goodness this festive season.”
With ‘Acchai Se Farak Padta Hai’, Khetika extends its festive wishes to households across India, reminding everyone that celebrations are most meaningful when shared with sincerity and gratitude. This Diwali, the brand encourages families to make mindful choices and celebrate the season in the spirit of genuine goodness.
9, Oct 2025
Sanjay Dutt Launches Getepay’s ‘Vega’: A Next Gen Payment Switch Powering Digital Bharat
Mumbai, India, 9 October 2025: Bollywood legend Sanjay Dutt officially launched Vega, the indigenously developed payment switch by Getepay, at Taftoon Lounge, BKC, Mumbai. He was joined by Pravin Sharma, Founder and Managing Director, Getepay. Headquartered in Jaipur, Getepay is a leading payment aggregator committed to simplifying and strengthening India’s digital payments ecosystem.
Vega by Getepay is a certified next-generation payment switch that empowers banks, payment service providers, and merchants with seamless, scalable, and secure payment capabilities. Built on a robust microservices architecture, Vega enables high transaction throughput, real-time settlements, automated reconciliation, and intelligent merchant management, delivering reliability and speed at every stage.
Speaking at the launch, Sanjay Dutt said: “I’ve always believed in backing things that are real, solid, and made with heart and that’s exactly what Vega is. Launching Vega with Pravin and the Getepay team is special because this is about more than technology; it’s about giving every entrepreneur from a street vendor to a shop owner the confidence to go digital. That’s the Bharat I want to cheer for.”
Pravin Sharma added: “Vega is a proud milestone for all of us at Getepay. It’s not just a technological leap; it’s a bridge for millions of micro and small entrepreneurs who power India’s economy. With Vega, we aim to simplify digital payments for banks and merchants alike, enabling every corner of India to participate confidently in the digital revolution. We chose Sanjay Dutt to launch Vega because he embodies resilience, strength, and relatability — qualities that resonate with small business owners across India.”
Designed for the future, Vega ensures instant transaction routing and processing even during peak load periods, while adhering to regulatory and banking standards for security and operational integrity. Its rapid deployment framework allows institutions to modernize without disruption.
With Vega, Getepay reinforces its commitment to Make in India, financial inclusion, and digital empowerment, enabling banks, fintechs, and payment partners to reach deeper into Bharat. The platform ensures that every entrepreneur, regardless of size, has access to world-class digital payment solutions.
9, Oct 2025
SALT Indian Restaurant Illuminates Diwali with a Spectacular Festive Menu
9th October 2025 – This Diwali, SALT Indian Restaurant Bar and Grill invites food lovers to embark on a culinary celebration that’s as brilliant as the festival itself. With outlets across Chennai, Bangalore, Hyderabad, and Pune, SALT is lighting up the season with an exclusive Diwali Special Menu that promises to dazzle taste buds and elevate festive gatherings. From the royal kitchens of Awadh to the coastal treasures of Goa, this carefully curated menu brings together tradition, innovation, and pure indulgence.
The celebration begins with show-stopping starters like Pappu’s Potli Bomb, crispy parcels bursting with spiced potatoes and cashew, and the fiery Gun Powder Calamari that packs a bold punch. The season-special Double Mince Rocket Sheekh Kebab artfully layers chicken and mutton seekh kebabs for an unforgettable flavor experience. The main course lineup features the Gobi Mussallam, a whole grilled cauliflower in rich gravy, and Martabaan Ka Gosht, a clay-pot mutton curry slow-cooked to perfection. No Diwali feast is complete without the legendary 1947 Butter Chicken, while the Mutton Mandi Biryani offers SALT’s contemporary take on this beloved classic. Sweet endings come in the form of Nolen Gur Bhapa Doi, infused with rare date palm jaggery, and the Baileys Kulfi for a modern twist.
Complementing the feast are SALT’s exclusive Diwali Mocktails. The Twilight enchants with blueberry and lavender notes, while Garlands refreshes with saffron and honeydew melon. The Paan-e-Sham brings together betel leaf, lime, and ginger ale for an aromatic celebration in a glass. “Diwali is about coming together and creating memories around the table,” says the Culinary Director – Chef Balaji Balachander. “This menu honors India’s rich culinary heritage while adding our signature contemporary twist.”
Known for its warm ambiance and impeccable service, SALT continues to be a premier destination for authentic Indian flavors with a modern edge. The Diwali Special Menu is available now through the festive season at all SALT outlets, perfect for family gatherings, corporate celebrations, or intimate dinners with loved ones.
9, Oct 2025
Deposit Accounts Lead Financial Information Queries in India’s Account Aggregator Ecosystem: Finarkein Report
Deposit Accounts Dominate 88 Percentage of Financial Information Queries in India’s Account Aggregator Ecosystem: Finarkein Report
Mumbai, India, October 09, 2025: Financial institutions primarily request deposit account information, representing 88.1% of all queries coming through India’s Account Aggregator (AA) framework. Investment products (equities and mutual funds) account for 10.7% of requests, demonstrating growing capital market integration, according to the Finarkein report, ‘AA in Action: How India is Using AAs’, released on the sidelines of the Global Fintech Fest 2025 in Mumbai.
The comprehensive analysis examines query patterns across the ecosystem, which processed 145.6 million consent requests in 2025 alone. While financial institutions primarily access basic banking data, the growing integration of capital market information signals enhanced credit assessment capabilities.
Regional adoption shows sharp disparities, with Maharashtra leading AA penetration at 12.31%, followed by Delhi and Telangana at 9.58% each. Four high-penetration states account for 40.36% of total AA distribution, while 16 northeastern states and Union Territories show minimal penetration below 0.5%, highlighting significant digital infrastructure gaps.
The report, based on proprietary ecosystem data from Finarkein, supporting over 50 use cases across banking, lending, insurance and wealth management, reveals a mobile-first adoption pattern with 98% of users engaging through smartphones. Language patterns show English dominating at 94.94% of AA interactions, with Hindi representing the largest regional language at 3.82%.
Dheeraj Kumar, CTO and Co-Founder, Finarkein, said, “The Account Aggregator journey has redefined how trust moves through data. What began as an RBI-led initiative is now a cornerstone of Open Finance, powering millions of verified, purpose-bound data flows monthly.”
The ecosystem now encompasses 16 operational Account Aggregators, 180 active Financial Information Providers, and 748 Financial Information Users. Account linking reached 88.72 million accounts in 2025, representing a 501.4% year-over-year increase since April 2023.
Performance analysis shows Anumati, Finvu, and Onemoney as leading AA providers based on API reliability, customer support, and feature coverage metrics. The framework targets 100 million monthly consents by 2027, positioning India as the global benchmark for Digital Public Infrastructure innovation in financial services.
9, Oct 2025
House of McDowell’s Soda Launches ‘Yaaron Wali Baat 2.0’ Campaign Featuring Kartik Aaryan
India, 9th October 2025: House of McDowell’s Soda, in partnership with Publicis Groupe India’s Team Spirit, has unveiled its latest campaign, Yaaron Wali Baat 2.0 an extension of its core philosophy of celebrating Yaari. Titled ‘Karo Kuch Pehli Baar Jab Saath Hon Yaar’, the campaign celebrates the unforgettable firsts that friends experience together moments that turn into memories, stories that get retold for years, and experiences that carry the spirit of Yaari forward. It positions McDowell’s Soda as vibrant and aspirational, cementing its place as the fizz that brings friends and moments together”.
The film shows Kartik motivating a hesitant friend to take on a daunting experience he’s never tried before a metaphor for the courage that friendship inspires. What follows is a playful, high-energy montage where Kartik reimagines some of history’s most iconic firsts — from landing on the moon to inventing social media — all made possible by the power of friendship. These humorous sequences lend the film its light-hearted charm, showing that when friends come together, even the impossible feels within reach.
“Friendship has always been at the heart of House of McDowell’s Soda, and with Yaaron Wali Baat 2.0 we’re taking that legacy forward for a new generation.” said Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India. “The firsts we share with friends are often the ones that shape us the most. Young people today are seeking experiences that matter, not just highlights of success. Through this campaign, we want to inspire them to keep creating those unforgettable stories together. With Kartik bringing this alive, Yaaron Wali Baat 2.0 is more than a brand film, it is an invitation to celebrate friendship in its truest form and reinforce our role in culture as the brand that champions the power of friendship.”
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, added, “The brief was to reinterpret McDowell’s ‘yaari’ promise for the next generation of consumers. We started with a powerful insight – that so many of our first-time experiences happen with friends. The creative idea took a leap from there, giving ‘yaari’ a grand stage in history, but doing it with wit and a lightness of touch.”
Kartik Aaryan, long-term brand ambassador, said, “My journey with House of McDowell’s Soda has always been about celebrating the magic of Yaari. What makes ‘Yaaron Wali Baat 2.0’ special is how those moments with your yaars change you – they give you courage, bring out your best, and turn into stories you’ll never forget. For me, it’s never just about the memory, it’s about the bond that lasts. That’s the true spirit of Yaari, and why my partnership with House of McDowell’s Soda has always been close to my heart.”
The film marks a new chapter in House of McDowell’s Soda’s journey – one that continues to celebrate the timeless magic of friendship and the unforgettable firsts it inspires. The campaign extends across social media, Out-of-Home, and shopper platforms, positioning House of McDowell’s Soda as a brand that is of, for, and by friendship – aspirational, relatable, and emotionally resonant.
9, Oct 2025
Amazon India and FITPASS Forge Industry-First Partnership to Revolutionise Fitness Access
India, 9th October, 2025: As India logs 2.4 billion “gym near me” searches a year twice the volume of 2022 FITPASS, leading fitness and wellness startup and largest fitness membership programme, has partnered with Amazon India to become the first subscription-based fitness service on the e-commerce giant’s platform. This strategic alliance, a year in the making, marks Amazon’s pioneering entry into subscription-based services in India, with fitness leading the way.
India is now the global diabetes capital (101 million cases) and the third-most obese nation; yet barely 5 % of the 900 million-strong working-age population holds any paid fitness subscription. Fragmented gym networks, opaque pricing, lack of personalised guidance, scant coverage in tier-2/3 towns and the absence of a single platform that unites exercise, nutrition and medical support keep millions on the sidelines. Physical inactivity now drives INR 3.6 lakh crore in preventable healthcare costs annually. However, with India’s youthful population 65 % under 35 year showing a growing interest in health and wellness, the market is poised to more-than-double to ₹37,700 crore by 2030—if only access can be fixed. This rising demand for accessible fitness solutions presents a vast market opportunity across the country.
That fix starts today. Amazon India’s collaboration introduces FITPASS’ full suite—unlimited access to 8,100+ gyms and studios nationwide, FITPASS PRO’s premium features, FITPASS Lite’s budget-friendly plans, personalised nutrition via FITFEAST, AI-powered FITCOACH, on-demand workouts on FITPASS TV, online doctor consultations and pharmacy benefits under the single FITPASS 360 membership, bought in one click on Amazon.
FITPASS 360 is India’s only inclusive membership that integrates fitness, custom nutrition planning, smart coaching, diagnostic services and on-demand medical consultations into one complete wellness ecosystem. By embedding the subscription inside Amazon’s 300-million-user marketplace, the partnership collapses every access barrier catalogued above: users purchase and activate FITPASS 360 instantly through Amazon, with seamless integration into the FITPASS mobile app.
Catering to a diverse demographic across India—from Tier 2 and 3 cities to urban centres—FITPASS bridges the gap between Bharat and India, offering comprehensive fitness solutions that resonate across the socio-economic spectrum. The moment a customer hits “Buy”, the membership auto-loads into the FITPASS app, turning the same phone that searched for “gym near me” into a personal wellness hub.
As the only provider to combine exercise, nutrition, coaching and consultations, FITPASS offers an inclusive programme designed to meet the needs of nearly 100 % of the Indian population. Amazon is strategically partnering with FITPASS in this high-potential segment to give customers everything they need for personal fitness and wellness. Consumer spending here keeps accelerating, and through Amazon, FITPASS is not just selling memberships—it is making fitness a realistic and achievable goal for millions of Indians.
“This partnership with Amazon represents a watershed moment in Indian fitness. After spending more than a year in strategic development, we’ve co-created a new category in fitness subscription – a first for Amazon in India. We’ve identified lack of access as a major obstacle to fitness in India; this is exactly what Amazon and FITPASS are solving together,” says Akshay Verma, Co-founder of FITPASS. “What’s particularly exciting is Amazon’s recognition of fitness membership as one of the fastest-growing wellness segments in the country, commanding an increasingly significant share of consumer expenditure. This partnership validates both the explosive growth potential of the fitness ecosystem and the shift towards subscription models in India. By combining our extensive fitness network with Amazon’s unparalleled reach and high-intent customer base, we’re pioneering a path that will inspire more players to invest in India’s burgeoning health consciousness,” he further added.
“Amazon India, with its expanding sports services range, is establishing itself as the one-stop destination for sports and fitness. The partnership with FITPASS marks a strategic step in expanding into India’s fitness subscription space.” said Karthik Subbarayappa, Director – Kitchen, Home Improvement & Sports, Amazon India.
Leveraging Amazon’s massive base of 300 million active users, the partnership also integrates with Prime benefits, offering EMI options, 24/7 support, and exclusive member benefits and rewards. Amazon’s advanced recommendation engine and high conversion rates will further connect FITPASS with fitness enthusiasts nationwide.
Globally, Amazon has redefined subscription services, starting with ‘Subscribe with Amazon’ in 2017, which featured brands like The Wall Street Journal and Dropbox. This partnership marks Amazon’s first foray into subscription-based fitness services in India, combining its global expertise with FITPASS’ robust network to create a new category tailored for the Indian market.
This landmark alliance comes at a crucial point, as India witnesses an unprecedented surge in health consciousness. With millions now demanding accessible fitness solutions, FITPASS and Amazon are not just meeting a market need—they’re fundamentally redefining how an entire nation pursues wellness, meeting the country’s growing demand for flexible fitness solutions.
