10, Dec 2025
Yupp Video Services Powers Chaupal’s Full-Scale Tech Upgrade Across 25+ Devices
India, Dec 10: Yupp Video Services (YVS), YuppTV’s B2B technology arm and a global leader in white-label OTT platforms and streaming solutions, is proud to announce its strategic partnership with Chaupal, one of India’s fastest-growing regional OTT platforms specializing in Punjabi, Haryanvi, and Bhojpuri content. This collaboration marks a significant milestone in Chaupal’s journey as it overhauled its entire technology stack to support its next phase of aggressive growth.
After three years of rapid expansion, Chaupal recognized the need to transform its technology foundation, with an aim to scale up while delivering an even better user experience to its growing audience base. YVS helped Chaupal build a fully custom tech instance specifically designed for their unique requirements. The platform combines Chaupal’s deep understanding of regional audiences with YVS’s proven expertise in video streaming and OTT engineering.
Joining forces, the teams created a modern, flexible, next-generation platform delivered across 25+ devices. YVS introduced faster and more customizable apps, improved video playback performance, and round-the-clock enhancements. Chaupal has integrated YVS’s AI-driven content recommendations to enhance personalized user experience and AI-based operational monitoring to ensure proactive quality assurance. In a remarkable feat of technical execution, YVS also led a seamless migration of 10 million users with 0% subscriber loss—achieved in record time, without interrupting service to Chaupal’s loyal viewer base.
Commenting on the collaboration, Uday Reddy, Founder & CEO from Yupp Video Services said,
“Chaupal’s team came to us with a very clear objective — they wanted a platform that could scale without losing the simplicity and consistency of their audience values. Most of the heavy lifting involved creating custom solutions for their regional markets, optimising the experience across devices, and ensuring the migration of millions of users happened flawlessly. We’re proud of what this partnership has achieved and excited for the roadmap ahead.”
Gurjit Singh, CTO, Chaupal, said:
“For us, technology is as important as content. We wanted a platform that reflects who we are — rooted, diverse, and constantly growing — yet competitive at a global level. YVS understood that and built a system that is stronger, faster, and more aligned with how our audiences consume content today. The transition was seamless, and the performance gains are already visible. This sets us up perfectly for our next phase of expansion.”
With YVS powering its backend, cloud infrastructure, and device ecosystem, Chaupal is positioned to scale rapidly while introducing new features and maintaining a high-quality experience for Punjabi, Haryanvi, and Bhojpuri viewers worldwide.
With YVS’s robust white-label OTT platform, cloud playout, and streaming solutions powering its operations, Chaupal is now positioned for aggressive growth as it continues to deliver premium experiences to Punjabi, Haryanvi, and Bhojpuri-speaking audiences worldwide. The platform’s enhanced infrastructure enables it to scale rapidly, introduce new features seamlessly, and maintain its position as a leading multiregional entertainment destination.
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- By Neel Achary
10, Dec 2025
A Christmas Crafted with Love – Celebrate the Season with Choko La’s Handmade Chocolates, Festive Cakes & Curated Hampers
As the temperature dips and the world begins to shimmer with festive anticipation, a gentle warmth rises against the winter chill – one wrapped in comfort, nostalgia, and the joy of coming together. In this cocoon of love and celebration, Choko La steps in to add decadent, handcrafted deliciousness to every cozy moment, making Christmas feel richer, sweeter, and unmistakably magical. This year is momentous as Choko la marks 20 years of pioneering India’s artisanal chocolate culture, an anniversary that adds an extra layer of delight to its festive offerings.
There is a certain magic to Christmas as Choko La’s Christmas collection defines where nostalgia meets indulgence, recasting festive gifting into an experience rooted in craftsmanship, celebration, and togetherness. From designer Yule Logs finished with meticulous detailing to handcrafted pralines, cookies, pops, and figurines shaped with expressive seasonal motifs, every element of the collection recalls the spirit of a holiday made meaningful.
Choko La’s Christmas hampers bring together artisanal treats that honour the tradition of premium couverture chocolate. These aren’t off-the-shelf gifts; they are curated expressions of care featuring rich plum cakes housed in premium printed Christmas boxes, festive pops and cookies adorned with Santas and reindeer, indulgent hot chocolate kits designed for winter rituals, and a selection of bonbons, bars, and truffles that turn every moment into a celebration. Each hamper is a blend of classic holiday flavours and modern craftsmanship, thoughtfully assembled to evoke the comfort of childhood memories and the delight of unwrapping something truly special.
What elevates the collection is the brand’s authentic couverture chocolate that brings depth, smoothness, and flavour clarity to every bite. From designer cakes like the Santa Greeting Cake to fun chocolate figurines, the range showcases the artistry that has made Choko La synonymous with premium artisanal chocolate for two decades. The milestone 20-year celebration is subtly echoed in the finesse of the festive detailing, from the glossy red hat to the snow-speckled tree and the soft shimmer of a golden ribbon, each piece recalling the legacy of a brand that has shaped India’s contemporary chocolate narrative.
The hampers span a spectrum of gifting needs, from intimate gestures to grand celebrations. Whether it’s a compact Christmas box filled with gourmet cookies and pops, or a luxurious hamper layered with pralines, bars, plum cake, and hot chocolate, each offering is designed to help people share warmth, affection, and festive joy. Personalised messages can be added to every hamper, making each gift feel uniquely heartfelt. Corporate clients benefit from seamless multi-city dispatch and nationwide delivery, with recommended timelines of 7–10 days for customised orders. This thoughtful approach ensures every gift arrives beautifully presented and on time.
With its handcrafted creations and festive elegance, Choko La invites you to celebrate Christmas with gifts that speak from the heart, rich in warmth, wrapped in love, and filled with artisanal delight. And as the brand celebrates its 20th anniversary, this festive season becomes not just a moment of gifting, but a tribute to two decades of passion, craftsmanship, and chocolate made with love.
10, Dec 2025
Centre for Sight Moradabad Introduces Advanced Retina Surgery with Dr. Upasna Singh
Moradabad, Dec 10: Centre for Sight, India’s leading chain of super-specialty eye hospitals, proudly announces the launch of its Advanced Surgical Retina Services in Moradabad, a significant step forward in expanding access to world-class retinal care across Western Uttar Pradesh. The milestone is marked by the joining of Dr. Upasna Singh, an accomplished vitreoretinal surgeon, as Senior Consultant Vitreoretinal Services.
Founded in 1996 by Padma Shri Awardee Prof. (Dr.) Mahipal S. Sachdev, Centre for Sight has grown into one of India’s most trusted eye care networks, with 90+ centres across 30+ cities, a team of 350+ expert doctors, and nearly three decades of clinical excellence. Each year, the network provides advanced and ethical eye care to over 15 lakh patients, covering specialties such as cataract, refractive surgeries, cornea, glaucoma, retina, pediatric ophthalmology, oculoplasty, and ocular oncology.
The newly inaugurated Surgical Retina Unit at Centre for Sight Moradabad is equipped to diagnose and manage complex retinal disorders including diabetic retinopathy, retinal detachment, age-related macular degeneration (ARMD), macular holes, epiretinal membranes, and advanced vitreoretinal diseases. With next-generation diagnostics and cutting-edge surgical technologies, patients in Moradabad and nearby regions will no longer need to travel to larger cities for specialised retinal treatment.
Centre for Sight Moradabad is delighted to welcome Dr. Upasna Singh, who brings with her a rich blend of academic excellence, surgical expertise, and a deeply patient-centered approach. Dr. Singh completed her MBBS from Government Medical College, Miraj (MUHS) and went on to pursue MS Ophthalmology at MLN Medical College, Prayagraj (KGMU). She further refined her expertise with a Fellowship in Vitreoretinal Surgery at Sadguru Netra Chikitsalaya, Chitrakoot, one of India’s most respected institutes for retinal care. Before joining Centre for Sight, she served as Assistant Professor at Autonomous State Medical College (ASMC), Pratapgarh), contributing significantly to both clinical practice and surgical training.
Speaking on the launch, Dr. Upasna Singh said
“Retinal diseases often progress silently and demand early intervention to prevent irreversible vision loss. With the introduction of Surgical Retina Services in Moradabad, patients can now access advanced diagnostics and specialised retinal surgeries closer to home. I am honoured to join Centre for Sight and look forward to serving the community with compassion, precision, and the latest surgical innovations.”
Prof. (Dr.) Mahipal S. Sachdev, Chairman & Medical Director, Centre for Sight, said
“At Centre for Sight, our focus has always been on ensuring high-quality, ethical, and accessible care for every patient. The launch of Surgical Retina Services in Moradabad, led by Dr. Upasna Singh, reflects our commitment to bringing world-class expertise and technology to underserved regions. This expansion strengthens our mission of transforming lives through better vision.”
Dr. Lalit Mohan, Medical Director, Centre for Sight Moradabad, further added
“The introduction of Surgical Retina Services marks a major advancement for eye care in Moradabad. With Dr. Upasna Singh’s expertise and our upgraded infrastructure, patients suffering from complex retinal diseases can now receive timely, specialised care right here in the city. This initiative reinforces our promise of delivering compassionate, comprehensive, and technologically advanced treatment to every patient.”
With this development, Centre for Sight reaffirms its commitment to delivering advanced, ethical, and high-quality eye care across India.
10, Dec 2025
Spinz Expands Glow Skincare Portfolio, Enters High-Growth De-Tan Segment
Chennai, Dec 10: Spinz, the flagship skincare brand from the house of FMCG major CavinKare, today announced a significant expansion of its glow-focused skincare portfolio with the launch of the Spinz DeTan Face Pack. Building on the strong consumer response to its BB Cream and India’s first-ever BB Face Powder, the brand is now entering the high-growth detan skincare segment with a product designed to deliver complete glow care from daily enhancement to weekly rejuvenation. Spinz’s entry into the detan category marks a strategic step in offering consumers a more holistic, end-to-end glow regimen. The new DeTan Face Pack debuts on leading e-commerce platforms, reflecting the brand’s intent to strengthen its presence in the digital-first skincare space.
The Spinz DeTan Face Pack features an advanced no-bleach formulation, crafted to gently clear tan and impurities while deeply nourishing the skin. With rising sun exposure and increased time spent outdoors, tanning has become a common skin concern – often leaving the complexion looking dull, uneven, and fatigued.
Enriched with honey, Besan & Kojic, Spinz’s DeTan Face Pack works to exfoliate the dead skin cells, reduce dullness, to reveal brighter, more even-toned skin with 100% salon like glow at home, within just 15 minutes of application. While honey helps soothe and moisturize the skin, besan gently lifts impurities and excess oil, and Kojic works to lighten pigmentation, together creating a powerful blend for visible brightness and clarity. This potent trio not only targets dullness at the root but also boosts the skin’s natural radiance. Dermatologically tested, the product is suitable for all skin types and ideal for regular weekly use.
Commenting on the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said,
“Glow has always been at the heart of Spinz’s skincare proposition. With the launch of the Spinz DeTan Face Pack, we are expanding this promise by giving consumers a complete glow solution, from everyday radiance with Spinz BB Cream and BB Face Powder to deeper rejuvenation with this detan face pack. The segment presents immense potential, driven by rising skincare awareness, self-care trends and a strong preference for salon-like results at home. This launch not only strengthens our skincare portfolio but also reinforces Spinz’s commitment to making high-performance glow care accessible to all.”
10, Dec 2025
Koluru Village Begins Construction of New Classroom Block Under Happy School Project
Groundbreaking Ceremony Held for New Classroom Block Under Happy School Project in Koluru Village
Bangalore Rural District, Dec 10, 2025: The Rotary Clubs of Rotary Bangalore Lakeside and Rotary Bengaluru South Samarpane, in partnership with CIGNA India, conducted the Bhoomi Pooja (groundbreaking ceremony) for the construction of a new classroom block at the Government Higher Primary School, Koloru Village, Doddaballapura Taluk. The initiative forms part of the Happy School Project under Rotary’s focus area of Basic Education and Literacy.
With a CSR contribution of approximately ₹33.34 lakh from CIGNA India, the project aims to upgrade essential school infrastructure and provide students with a safer, more engaging learning environment. The effort supports the broader goal of strengthening access to quality education in rural communities.
The Happy School Program focuses on improving infrastructure and co-scholastic facilities in state-funded schools to make them secure, cheerful, and conducive for learning. Enhancing these basic conditions is known to positively influence enrolment, attendance, retention, and overall learning outcomes.
The ceremony brought together employees of CIGNA India, Rotarians from both participating clubs, members of the Koloru Village Panchayat, representatives from the education department, school management, and students. The gathering reflected collaborative community participation and a shared interest in supporting educational development in the region.
Projects like the Happy School initiative reinforce Rotary’s commitment to strengthening basic education and literacy. Enhancing school facilities creates long-term benefits for students and helps build a foundation for better learning outcomes.” The event concluded with a vote of thanks acknowledging all contributors, including CIGNA India, village leaders, school authorities, and parents. Community members expressed optimism that the new classroom block would significantly benefit the academic growth and well-being of children in Koloru Village.
10, Dec 2025
WAVES OTT Partners with CRIS for Integration on RailOne App
WAVES OTT, Prasar Bharati’s fast-growing digital entertainment platform, has announced a major collaboration with the Centre for Railway Information Systems (CRIS) to integrate its content library with the RailOne app the official passenger services platform of Indian Railways. RailOne provides ticket booking, live train running status, onboard services and utility features through a single unified interface used by millions across India.
With this partnership, railway passengers will now have seamless access to a rich and diverse catalogue of WAVES OTT content while travelling. The integration taps into India’s massive rail network, where over 2.3 crore passengers commute daily, significantly amplifying the national footprint of WAVES OTT.
Users on RailOne will be able to explore a wide range of content including:
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Live TV channels
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Akashvani radio stations
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Movies, short films & documentaries
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Devotional and archival programming
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Entertainment in 15+ Indian languages
To further boost awareness, WAVES OTT and CRIS plan to roll out a joint nationwide promotional campaign aimed at enhancing the in-transit infotainment experience for travellers.
Speaking on the launch, Gaurav Dwivedi, CEO, Prasar Bharati, said;
“This integration with RailOne is a significant milestone for WAVES OTT. RailOne connects millions of passengers daily, and bringing WAVES content to this platform will greatly enhance their digital experience during travel.”
The partnership underscores Prasar Bharati’s mission to deliver accessible and high-quality public-service content, while strengthening WAVES OTT’s position as a truly national streaming platform available anywhere, anytime, and now, directly to India’s vast rail-travelling audience.
10, Dec 2025
From Chaos to Confidence – Future-Proofing Pune & PCMC’s Real Estate Story
By Anil Pharande, Chairman – Pharande Spaces
Pune and its sister city Pimpri-Chinchwad (PCMC) in the West have solidified their position as real estate growth powerhouses, with more than 90,000 homes sold each year. In 2025, these markets infused more than Rs. 5,550 crore in stamp duty revenue into the state government coffers – a strong testimony to the confidence homebuyers and investors have in these twin property dynamos.
Pune and PCMC appeal to people from all walks of life. They have a generous stock of affordable housing and a wide range of homes across other price bands, from budget-friendly options to luxury developments. The IT corridors around Hinjewadi, Magarpatta and Kharadi continue to draw in talent and investments. This continuously drives up demand for homes. End-user demand from families, young professionals, and retirees remains the backbone of these markets, maintaining a stability that many other major cities can only dream of.
Infrastructure Investment Equals Long-Term Value
The story about infrastructure in these two cities is just as interesting. Transformative connectivity projects have fuelled Pune’s and PCMC’s real estate booms. The Pune Metro has been running since 2017 and now covers more than 100 km. The Phase 1A extensions are almost done. On November 26, 2025, the Union Cabinet approved the second phase of the expansion and added Lines 4 and 4A, which will run 31.636 km and have 28 new stations.
Pune’s Rs. 1.30 lakh crore Comprehensive Mobility Plan (CMP) – a 30-year plan – includes ring roads, bypasses, grade separators, and flyovers that work together to fight traffic jams. This is real progress towards making the city more modern and efficient. Likewise, PCMC’s Transit-Orientated Development (TOD) project around 11 metro stations aims to create livelier, more commutable neighbourhoods.
Hard Realities
However, we cannot ignore the reality that explosive growth has outpaced infrastructure problems. The problem is not in these markets’ fundamentals, which are still strong, but in ensuring that these plans are coordinated and carried out efficiently to keep up with Pune and PCMC’s rapid growth.
Consider the number of cars on the roads of these twin cities today – Pune now has more than 35 lakh registered four-wheelers, and 2.5 to 3 lakh more are added each year. The Pune RTO registered 3 lakh new vehicles in 2024, and the PCMC added 1.2 lakh. PCMC now has almost one car for every person. There are 21.45 lakh cars in a population of about 30 lakh. Unfortunately, our roads have not kept up; only 4% of PCMC’s 2,300 km of roads have been improved to handle real-time traffic.
Despite a massive amount of capital being spent, the average speed in both these cities is still only 18 km/h. The Pune Ring Road, which will be a key solution for reducing traffic woes, officially began construction in December 2024. However, the completion date has been pushed back to 2030. This 168.94 km project was supposed to be finished years ago.
Population pressure makes things even more complicated. The number of people living in PCMC went from 17 lakh in 2011 to 30 lakh today, and it is expected to reach 96 lakh by 2041. This sudden increase puts a lot of stress on public services, sewage systems, and the water supply. Even though people in newly merged areas pay higher property taxes, they still don’t have basic services.
Regulatory bottlenecks have resulted in a huge backlog of pending residential projects. Over 100 major housing projects worth Rs. 30,000+ crore in PCMC are stuck because they have not been given environmental clearance yet. These kinds of delays raise construction costs and push back possession dates, which hurts buyer confidence and keeps new supply from coming on the market when demand is still strong.
In the past, PCMC was a deacon of scientific city planning, cluster-based zoning, and superior infrastructure. But in recent years, things have started to go wrong. While beautification projects look nice, it seems we are putting looks ahead of important improvements like widening roads, managing traffic, and better parking. There are plans for development, but they are not always followed through on. PCMC’s most recent development plan, which was only recently in draft form after a ten-year delay, received more than 18,500 objections from citizens.
This shows that there are real problems with planning and execution.
Building on Past Successes – The Way Forward
The good news is that recognising these problems has led to real action. Using data-driven methods and feedback from citizens, PCMC has chosen 25 busy intersections to focus on. The focus is now on changing road layouts and adding grade separators and signal-free corridors.
Anti-encroachment drives are tackling illegal shops and temporary buildings that obstruct traffic. These measures do show that PCMC is trying to get back into a proactive, scientific planning track that used to make it a model for urban development.
The ambitious goals of the CMP and the Rs. 9,858 crore set aside for Pune Metro Phase 2 show that the Maharashtra government is serious about its plans. The CMP framework is a major step towards greater collaboration between the Pune Municipal Corporation, PCMC, traffic police, and transportation authorities.
All stakeholders must be on board to ensure that these projects align with the master plan. The expansion of PCMC’s cluster-based development strategy through transit-oriented development could transform metro corridors into self-sustaining urban ecosystems.
Action is the Magic Word
The opportunity for real estate developers, investors and city planning authorities is waiting to be addressed. Pune and PCMC’s underlying strengths – strong end-user and investor demand, a wide range of market segments, a dynamic IT sector, and relatively low prices – are still intact. The 1.45 lakh property registrations in 2025 (the most in four years) show that buyers are still loyal to their cities despite the traffic chaos, regulatory delays, and various financial market upheavals.
However, the infrastructure story must go from plans on paper to on-ground action. We must uphold our promises to fix the execution gaps causing urban chaos and take coordinated, time-limited actions. Making Pune and PCMC future-ready depends on strong political leadership and will.
There is too much at stake. The real estate developer fraternity is ready to work together with the city planning authorities to usher Pune and PCMC into their next phase of growth. However, there must be a unanimous consensus on one fundamental fact, namely that growth at the cost of liveability is ultimately meaningless and will result in a degraded market that benefits no one.
Anil Pharande is Chairman of Pharande Spaces, a leading real estate construction and development firm famous for its township projects in Greater Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in the region. With the recent inclusion of Puneville Commercial into one of its most iconic townships, Pharande Spaces taken a major step towards addressing Pune’s current and future requirements for fully integrated residential-commercial convenience.
10, Dec 2025
AI Is Changing What It Means to Build and Who Builds it
By: Yamini Agarwal, CMO, Nimbus Realty
AI is no longer just a backend or operational tool it has moved to the centre of how brands engage customers, understand markets, and shape their competitive identity. As consumers become increasingly digital-first and markets grow more dynamic, companies across sectors are shifting from intuition-led strategies to data-driven, precision-led marketing. The momentum is clear: according to Deloitte’s latest State of GenAI insights, over 80% of Indian organisations are actively exploring intelligent automation and advanced digital capabilities, particularly in marketing, customer experience, and business decision-making. The report also notes that nearly 70% of companies say their tech-driven transformations have already met or exceeded ROI expectations, proving that modern digital tools are not just add-ons they are fundamentally reshaping how brands are built and how their perception is crafted.
Customer engagement is witnessing a major shift as brands move towards more personalised and intuitive interactions. Advanced digital tools now study behaviour patterns, preferences, and past interactions to create journeys that feel relevant to each individual. Intelligent chat assistants, virtual sales guides, predictive lead scoring, and behaviour-based recommendations are turning generic touchpoints into meaningful conversations. By mapping the entire customer journey more precisely, businesses are not only improving the quality of interactions but also ensuring smoother transitions, stronger interest, and significantly lower drop-offs.
This shift toward personalised engagement is also reshaping how brands build their overall strategy. With access to richer insights about customer preferences, motivations, and online behaviour, companies no longer have to rely on broad assumptions or traditional surveys. Real-time analytics and predictive models now reveal what audiences are likely to respond to, helping brands fine-tune their messaging and sharpen their competitive positioning. Tools that track sentiment across digital platforms further allow teams to understand public mood, respond quickly to conversations, and maintain a consistent, trusted brand image. As a result, data-led intelligence is steadily becoming the foundation of strategic brand-building.
This growing reliance on digital intelligence is also transforming the execution side of marketing. Day-to-day workflows that once required constant manual oversight are now far more streamlined, with automated tools optimising ad budgets, refining audience targeting, and managing campaigns across Google, Meta, and programmatic platforms in real time. Marketers can now forecast performance, cluster audiences, and run large-scale A/B experiments with far greater ease. Content production has become equally agile, as tools generate multiple variations of copies, visuals, and short-form videos within minutes. Altogether, these advancements are enabling teams to work with greater speed, precision, and creative flexibility.
These shifts are also transforming how businesses understand and navigate the broader market. With stronger analytical capabilities, companies can now spot emerging micro-markets, forecast demand more accurately, and plan launches with greater clarity. Dynamic pricing and real-time competition tracking help brands stay ahead of changing conditions rather than simply reacting to them. At the same time, deeper behavioural insights highlight what truly drives purchase decisions today—trust, convenience, sustainability, digital experiences, and peer reviews. Smart tools like virtual tours, digital twins, and AR/VR showcases are raising consumer expectations and pushing brands to present products more innovatively. Together, these developments are reshaping the overall demand supply equation and redefining how businesses compete and grow.
10, Dec 2025
Sony SAB’s Itti Si Khushi Unfolds Twist as Hetal’s Secret Shocks Anvita on Wedding Night
Sony SAB’s Itti Si Khushi follows the heartfelt journey of Anvita (Sumbul Touqeer Khan), who has always stood strong for her father Suhas (Varun Badola) and her siblings. Her life takes a complicated turn when Virat (Rajat Verma) the man who abandoned her on their engagement day returns wanting another chance, while Anvita is clear she cannot trust him again. As she moves forward with Sanjay (Rishi Saxena), whose hidden motives create new challenges, Anvita must navigate old wounds and a new, uncertain path.
In the upcoming episodes, Anvita’s first wedding night is shattered when she learns a series of hidden truths about her mother, Hetal (Neha SK Mehta). The woman who once abandoned her children has not returned out of love but with an ulterior motive, and Anvita discovers that Hetal had been secretly living in her in-laws’ house under Sanjay’s protection so the children’s adoption could proceed smoothly. Her unpredictable behaviour intensifies, swinging from emotional warmth to distress, until she suddenly collapses. At the clinic, Anvita is told that Hetal’s mental state is unstable and requires careful monitoring, forcing her to confront the reality that her mother’s return is far more complicated than she believed, pulling her back into emotional turmoil just when she hoped to begin her new life.
But as these truths unravel, one question looms: will Anvita’s new beginning survive this storm, or will her past pull her under once again?
Speaking about her birthday this year, Sumbul shared,
“This sequence is a turning point for Anvita. She’s trying so hard to embrace this new phase of her life, but her past keeps resurfacing in ways she can’t control. Learning that her mother was hiding in her in-laws’ house, understanding the truth behind her behaviour, and then watching her collapse it’s overwhelming for her. Playing Anvita through this moment of fear, responsibility, and emotional conflict has been incredibly challenging. I think viewers will truly feel her pain and the weight of what she’s going through.”
10, Dec 2025
airpay joins elite club of full-stack aggregators with RBI’s cross-border licence
Mumbai, Dec 10: airpay Payment Services has secured approval from the Reserve Bank of India to operate as a cross-border payment aggregator, completing its authorisations under the unified payment aggregator (PA) framework. With this, the company is licensed to operate across PA-O (online), PA-P (physical/POS/QR) and PA-CB (cross-border) categories.
This milestone positions airpay as a homegrown full-stack payments infrastructure provider for Indian enterprises, D2C brands and SMEs, a single compliant platform for collections, payouts and settlements whether they sell in deep-tier Bharat or global markets. The company expects this launch to accelerate scale, projecting a 30–40% rise in processing volumes over the next 6-12 months and anticipating 20%+ revenue contribution from cross-border flows alongside onboarding 50,000+ merchants in the same period.
“Indian business growth is no longer domestic-only. Our exporters, SaaS firms, digital merchants and local retailers are all engaging globally, and they need reliability, compliance and speed in payments,” said Kunal Jhunjhunwala, Founder of airpay Payment Services. “RBI’s approval positions us to support that shift responsibly and at scale. It strengthens our ability to provide Indian businesses a regulated yet seamless bridge to make or collect payments from Mumbai, Manipur or to Madrid,” he further added.
The PA-CB framework brings cross-border payment facilitation under direct RBI supervision with requirements around governance standards, escrow management and foreign-exchange regulations. For businesses, this results in reduced compliance overhead, lower settlement risks, and greater transparency in international commerce.
The timing aligns with India’s shift to global trade. From export-led MSMEs and D2C brands targeting Europe, Middle East and SEA, to service providers and subscription businesses scaling internationally, cross-border e-commerce volumes continue to expand on both the import and export fronts.
India’s payment aggregation ecosystem is entering a phase where reliability, regulatory discipline and full-stack infrastructure are not optional but essential for growth. As businesses scale across online, offline and international markets, they need payment partners who remove friction, reduce compliance risk and ensure money movement remains fully within RBI and FEMA guardrails. The companies that can prove end-to-end compliance while maintaining uptime, security and speed will be the ones powering India’s grassroot and export-led growth while enabling SMEs to seize scaling opportunities without operational or financial hurdles.
With all three licences secured, airpay is now positioned to support the next decade of Indian commerce, enabling Bharat-to-World payment flows while continuing to strengthen the country’s regulated digital-payments backbone.
