Author: Neel Achary

SafeStorage Enters Global Market with Launch of First International Facility in Dubai

India, 28th August 2025: SafeStorage, India’s largest tech-enabled self-storage company, today announced the launch of its first international operations in Dubai, marking a major step in its global expansion strategy. This milestone coincides with the company’s 10-year anniversary, during which it has served over 1,00,000 customers across 11 major Indian cities.

From a single warehouse in Bangalore in 2015 to a robust presence in Hyderabad, Chennai, Pune, Mumbai, Delhi, Noida, Gurugram, Kolkata, Coimbatore and Jaipur, SafeStorage has become synonymous with reliable, secure, and professional storage solutions for both individuals and businesses.

The newly launched Dubai facility will feature state-of-the-art infrastructure designed to cater to a wide range of storage requirements whether it’s household items during relocation or travel, inventory management for SMEs, or secure document archiving for corporates. Strategically located, the facility will be supported by a fully digital booking and inventory management platform, ensuring customers in the UAE enjoy the same convenience, safety, and service excellence that have made SafeStorage a trusted brand in India.

Over the past decade, SafeStorage has supported thousands of households during relocations, renovations, and extended travel, while helping businesses of all sizes, from automobile companies to corporates, store documents, records, and inventory. The brand has also become a vital partner for small and medium enterprises managing surplus stock and fulfilling online sales.

Speaking on the landmark expansion, Mr. Ramesh Madisetty, CEO of SafeStorage, said, “This is more than just a market entry, it’s the beginning of our global journey. Dubai is a dynamic, fast-growing hub that attracts a diverse population and thriving businesses, making it an ideal location for our first overseas operation. Over the last decade, we have built our reputation in India on trust, technology, and customer-first service. Now, we’re bringing the same secure, flexible, and transparent storage solutions to the UAE, helping individuals and companies focus on what matters most while we take care of their storage needs.”

The Dubai launch marks SafeStorage’s first step towards a stronger international footprint, with future plans to enter additional global markets in the coming years. By combining cutting-edge infrastructure, robust technology platforms, and a customer-centric approach, the company aims to become a trusted storage partner across borders.

From Ancient Elements to Modern Luxury: NBR Group’s Soul of the Seasons Emerges as Best Themed Residential Project

Bengaluru, India – August 28, 2025 — In a real estate market where space is shrinking and lifestyles are getting more hectic, NBR Soul of the Seasons is showing Bengaluru what nature-connected high-rise living can truly look like. The flagship development is strategically located in the Sarjapur Road–Gunjur corridor, one of the city’s most promising investment zones—is already drawing strong interest from homebuyers seeking a balance of wellness, connectivity, and community.

The project is set within 9.65 acres and featuring 88% open, landscaped spaces. ‘NBR Soul of the Seasons’ draws deep inspiration from the Pancha Mahabhoota—Space, Air, Fire, Water, and Earth—seamlessly blending these elemental forces with the GAIA philosophy. The result is a thoughtfully crafted living environment that feels both rejuvenating and contemporary. Rooted in ancient wisdom and designed for modern well-being, this community fosters wellness, connection, and environmental harmony in one of Bengaluru’s most vibrant and fast-growing locales.

“NBR Soul of the Seasons is more than a residential project—it’s an urban sanctuary. Every design decision is rooted in our belief that homes should enhance physical well-being, emotional balance, and social connection,” said Mr. Nagabhushana Reddy, Founder & Managing Director, NBR Group. He further added, “We are deeply grateful for the exceptional response and strong surge in bookings for NBR Soul of the Seasons, it is a powerful affirmation of our vision to craft spaces that genuinely reflect and elevate our customers’ aspirations.”

The Elements Come Alive

Each of the four towers, rising starts from 22 to 26 floors, embodies one or more of the elements through distinctive features:

• Space: Elevated sky decks with panoramic views and stargazing points.
• Air: Thoughtfully oriented layouts for natural cross-ventilation.
• Fire: Solar-powered common areas and vibrant shared zones.
• Water: Reflecting pools, fountains, and calming water gardens.
• Earth: Use of natural materials and lush, walkable greenways.

The 3 BHK homes, providing abundant light and ventilation, and are built using Aluminium formwork technology for a superior finish and timely delivery.

A Lifestyle Beyond Walls

At the heart of the community is a holistic luxury wellness-focused clubhouse, featuring yoga pavilions, a swimming pool, fitness and co-working spaces, and lounges—all integrated with elemental themes to encourage holistic living.

Recognition & Momentum

The project’s unique positioning has already been recognised—winning Best Themed Project at the 2025 GREBA Awards. NBR Group has also been named Progressive Developer of the Year by the Times of India Business Awards.

Samsung to Announce the Newest Member of Galaxy S25 Family and Premium AI Tablets

A new gateway to the latest Galaxy AI experiences is about to open.

Join us on September 4 to discover a more seamless mobile experience across a wider range of devices — from premium AI tablets to the newest member of the Galaxy S25 family.

Be part of the reveal online and see how the next evolution of Galaxy sets a new standard for effortless productivity through multimodal capabilities. The event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 3PM IST (11:30 a.m. CEST) on September 4.

You’re also welcome to join us at IFA 2025 for our press conference and visit our exhibition booths.

Akiki London and Jayesh Sachdev Launch KIKI Mascot

Akiki London Unveils Exclusive Artistic Collaboration with Jayesh Sachdev – Introducing ‘KIKI’, the Brand’s Mascot

Mumbai, 28th August 2025: Continuing its journey to redefine contemporary luxury with innovation, Akiki London, the newly launched handbag label by Bagzone Lifestyles Pvt. Ltd., has announced a unique collaboration with acclaimed Indian artist Jayesh Sachdev, represented by Mumbai based Tao Art Gallery. This creative alliance introduces KIKI – a hand-sculpted British Bulldog that now serves as the official mascot and brand muse for Akiki London.

Standing four feet tall and wrapped in high-gloss red-and-white camouflage with chrome accents and oversized black shades, KIKI embodies Akiki’s spirited aesthetic – bold, cheeky, and unapologetically expressive. Designed exclusively for the retail space, the sculpture is more than decor; it is a symbol of Akiki’s artistic ethos, where fashion, personality, and storytelling converge.

“KIKI is a hand-sculpted British Bulldog, brought to life in my signature pop-surrealist style, playful and polished. Wrapped in bold red-and-white camo with chrome accents and oversized shades, he blends art with luxury. As with all my work, KIKI is more than form, he embodies personality, presence, and provocation. A mascot, yes. But also a piece of contemporary art.” says Jayesh Sachdev, celebrated for his pop-surrealist and sculptural style.

Sachdev’s work has long existed at the intersection of aesthetic experimentation and commentary. With KIKI, his signature style finds new expression through a sculptural piece that doubles as an immersive brand touchpoint.

As the visual anchor across Akiki’s campaigns and collections, KIKI sets the tone for the brand’s unique storytelling. His presence is designed to spark curiosity, enhance recall, and deepen the audience’s connection with Akiki’s world.

“With KIKI, we’re creating a deeper emotional connection between the brand and its audience,” says Mr. Nishant Bakliwal, Head – Digital & Communications at Bagzone Lifestyles Pvt. Ltd. “This collaboration reflects our vision of blending art and fashion while positioning Akiki as a brand driven by personality, design innovation, and cultural relevance. Inspired by global luxury trends, KIKI reinforces our commitment to reimagining the space through bold, fresh perspectives.”

Launched earlier this year, Akiki London is a brand rooted in timeless design, inspired by the cultural richness of London and the layered strength of women it serves. With bold silhouettes, elevated accessories, and now a sculptural mascot to match, Akiki is building a world where objects are not only designed but curated for meaning.

Sprite Brings a Zesty Twist with New TVC Featuring Sharvari and Sunil Grover

New Delhi, 28 August 2025: Sprite, the iconic lemon and lime-flavored beverage, has unveiled a new mealtime ritual with the launch of its latest campaign, Spicy ko de Sprite ka Tadka, a brand idea inspired by India’s enduring love for spice. Built around a fizzy spice-Sprite-spice loop, the campaign positions Sprite as a perfect partner to spicy food, enhancing the consumer experience by cutting through heat and unlocking more flavor in every bite.

In an entertaining brand film, youth icon and Sprite brand ambassador, Sharvari enters a lively restaurant, where Comedy King Sunil Grover playfully slips into a series of personas, each unveiling increasingly spicy dishes. With every crescendo of spice, Sprite arrives, giving spicy lovers the choice to enjoy the thrill of each mouthful of spice, sip after sip. Through humour and sensory play, the film shows that Sprite’s crisp, effervescent taste doesn’t just complement spicy, it elevates every bite, giving consumers a zestier way to enjoy their favourite dishes.

Sumeli Chatterjee, Vice President – Marketing, Coca-Cola India & Southwest Asia, said, “India’s love for spicy food runs deep, but what’s remained largely untapped is to pair it with the right kind of beverage. That’s where Sprite naturally steps in. The crisp, lemon-lime twist doesn’t just cool you down, it elevates the whole spicy food experience. With ‘Spicy ko de Sprite ka Tadka’, we are tapping into this fun pairing and creating a new space for Sprite, beginning a long-term connection we believe will resonate deeply with the Gen Zs.”

Sharvari added, “Sprite has nailed it yet again with the ‘Spicy ko de Sprite ka Tadka’ campaign that is fun and relatable. What I really love is how Sprite always comes up with clutter-breaking campaigns that feel fresh and exciting every single time. As a brand, Sprite always aims to connect with Gen Zs and this Ad film is another perfect example of that. The whole idea of pairing spicy food with Sprite makes the taste even better. I can’t wait for everyone to try this combination already.”

Sunil Grover shared, “For me, a great meal is all about the experience, and this campaign really gets that. I can’t say no to spicy food and pairing it with Sprite just feels right. Shooting the ad was so much fun and love how Sprite has spiced it up, literally.”

“India’s love affair with spice is legendary, and for Gen Z, it’s a badge of honour” said Sukesh Nayak, Chief Creative Officer, Ogilvy India. “We saw an incredible opportunity to connect with that passion in a completely new way. ‘Spicy ko de Sprite ka Tadka’ isn’t just a campaign, it’s an invitation to embrace the thrill of spice like never before.”

As part of the campaign, Sprite is collaborating with popular food and snacking brands including Ching’s, Masterchow, Bingo, Jolochips, Wow! China, and Too Yumm. This will entail engaging activations, and co-branded experiences, further amplifying Sprite’s role as the perfect companion for spice. Because when spice takes over, there’s only one way to enjoy it with Spicy ko de Sprite ka Tadka.