26, Aug 2025
itel Teases Stylish A90 Limited Edition with Premium Camera Design
Speculations are rife in market that leading tech brand itel is gearing up to launch the sleek A90 Limited Edition smartphone. This upcoming launch has the potential to set a new benchmark for budget smartphones by combining a premium look with extreme durability at an unbeatable price.
What is particularly interesting is its new camera grid, giving the A90 Limited Edition an exquisite high-end Max like design. The super stylish camera grid makes the phone a visual delight. However, that is not all! What really sets it apart is that the A90 Limited Edition will supposedly introduce itel’s 3P promise – Dust protection, Water protection and Drop protection. If these reports are true, it is going to set a new standard of durability from itel.
Leaks also suggest that the itel A90 Limited Edition will retain all the smart features as those of the itel A90. This includes IP54 rated protection to withstand rain, dust and spillage. The smartphone is also anticipated to include Aivana, itel’s inbuilt AI voice assistant – a smart and reliable partner – that is designed to keep you on track, locate what you need fast, and move through your day with ease with instant answers. Additionally, it can answer your questions using documents, describe and explain images from your gallery, make WhatsApp voice and video calls, and even solve complex math problems with ease. It is also slated to feature DTS sound technology, delivering rich, immersive audio for movies, music, and casual games. The itel A90 Limited Edition will reportedly be available in two variants – 3GB RAM with 64GB storage and 4GB RAM with 64GB storage.
While there is no official confirmation yet, the itel A90 Limited Edition is projected to be launched in the next month. Your wait for a smartphone that looks luxurious, feels tough, and stays budget-friendly might end here. Stay tuned so that you do not miss any updates!
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- By Neel Achary
26, Aug 2025
MoU between MGM University and Koppal University
Chhatrapati Sambhajinagar, 26th August 2025: A Memorandum of Understanding (MoU) has been signed between Mahatma Gandhi Mission University, Chhatrapati Sambhajinagar and Koppal University, Karnataka. This agreement, which promotes innovation, research and collaboration in the field of higher education, is of great importance to both the institutions. This MoU was signed under the guidance of Ankushrao Kadam, Chancellor of MGM University.
Koppal University signs MoU in the university’s administrative building the agreement was signed by Vice Chancellor Prof. Dr. B.K. Ravi and Vice Chancellor of MGM University Prof. Dr. Vilas Sapkal. The agreement focuses on academic exchange, joint initiatives, language development, training, skill development and implementation of research projects.
During this MoU, Registrar Dr. Ashish Gadekar, Dean Dr. H.H. Shinde, Dean Dr. Rekha Shelke, Dr. Prapti Deshmukh, Founder John Chelladurai, Dean Dr. Ranit Kishore, Principal Dr. Vijaya Musande, Vice-Chancellor Dr. Parminder Kaur, Director Dr. Sharvari Tamane, Director Shubha Mahajan, Public Relations Officer Shrikant Yerule and all the concerned dignitaries were present.
As per the agreement, the two universities will organize student and faculty exchanges, joint workshops and conferences, startup and innovation initiatives, skills and training. This agreement will be used to provide quality education and career opportunities to students in particular. This will further strengthen the academic cooperation between the two universities and various initiatives can be undertaken in the near future.
26, Aug 2025
Standard Chartered opens its largest branch premises in Eastern India
Kolkata, August 26, 2025: Standard Chartered today announced the launch of its largest branch in East India, in Kolkata. The relocated branch situated at 4 Little Russel Street is an affirmation of Standard Chartered’s long relationship and continued commitment towards the city, which hosted the Bank’s first branch in India in 1858. Since then, the bank has forged a deep relationship with India spanning more than 165 years.
This newly relocated branch was inaugurated by PD Singh, CEO, India and South Asia, Standard Chartered, Aditya Mandloi, Head, Wealth & Retail Banking, India and South Asia, Standard Chartered and Nitin Chengappa, Head Affluent Distribution & Branch Banking, India, Standard Chartered, in presence of other senior colleagues from the Bank.
Moving from the erstwhile 19 NS Road branch, the new location blends history with modernity. It combines old world charm with best-in-class infrastructure to reflect the harmonious blend of old and new. The branch will be the fulcrum of the Bank’s endeavour to further deepen not just its multi-generational client relationships but also leverage new opportunities in the Affluent, Global Indian and SME segments in Kolkata as well as East of India.
The designated Affluent Banking Centre within the branch is designed to serve the financial needs of clients, supported by the Standard Chartered Group’s global network, advanced technology, and wealth strategies delivered by experienced relationship managers.
Aditya Mandloi, Head of Wealth and Retail Banking, India and South Asia, Standard Chartered, said, “Standard Chartered’s journey in India began over 165 years ago in Kolkata, and with the opening of our largest branch in East India at Russel Street, we are proud to continue that legacy. The new branch reaffirms our commitment to supporting clients at every stage of their personal and business journey, with personalised wealth solutions, seamless global connectivity, cutting edge technology and relationships built to serve generations”
Nitin Chengappa, Head Affluent Distribution & Branch Banking, Standard Chartered Bank, India, said, “It is with immense pride that we announce the opening of the relocated branch in a city, where the Bank operations began, back in 1858. The new premises reflects our ambition to deepen our relationship in East of India, offer world class products and services and grow the market. Kolkata, today is a hub of traditional enterprises as well as SMEs and even start-ups and Standard Chartered Bank is well positioned to offer bespoke services, based on our knowledge of the market and backed by a global network bank expertise.”
26, Aug 2025
Ohmium’s comprehensive and modular hydrogen solution achieves a compact horizontal footprint
August 26, 2025: Ohmium International, a pioneering manufacturer of cutting-edge PEM electrolyzers, is redefining the boundaries of green hydrogen projects with its innovative approach to footprint size and an inclusive project scope. The third generation of Ohmium’s Lotus electrolyzer has achieved a compact total land usage area of 29.7 m2/MW, including space for maintenance and access in its horizontal installation. As with all preceding models, the Lotus Mark 3 electrolyzer system is comprehensive and includes the balance of plant (BoP), power distribution and power electronics, water treatment, gas-liquid separation, hydrogen purification, and cooling systems. By integrating these components, the system efficiently converts AC power and city water into pressurized, high purity 99.99%+ hydrogen, streamlining the production process, minimizing the overall footprint, and reducing installation costs.
The Lotus electrolyzer hyper modular design streamlines installation by eliminating the need for cranes in most installation instances, thereby reducing construction costs and the required installation area. Its rack-in/rack-out design further enhances maintainability, allowing for efficient access using standard equipment such as hand trucks or forklifts, which in turn reduces downtime and operational expenses. As a result, clients benefit from lower upfront capital expenditures and optimized operational costs, making green hydrogen production more economically viable.
Ohmium is a leading provider of green hydrogen solutions, driving global adoption with a robust pipeline of over 2 GW across three continents and a proven track record of successful outdoor deployments in extreme temperatures, from -40°C to 55°C. “By integrating a comprehensive system into a compact footprint, our latest Lotus electrolyzer is transforming the economics of green hydrogen production. We’re making it easier for hard-to-decarbonize industries to jumpstart their energy transition without breaking the bank, even in places with little available land that is expensive. In leveraging our advanced PEM technology and unique designs, we’re reducing costs and providing a flexible way to reach a more sustainable future,” said Markus Tacke, Ohmium CEO.
26, Aug 2025
Le Cordon Bleu Gurugram Diploma Awardees Felicitated by Australian Envoy and Celebrity Chef
August 26th, 2025: Le Cordon Bleu (LCB) Gurugram campus hosted a special ceremony today to celebrate the Diploma Award Ceremony of the 5th batch of outgoing students. The event, held from 11:00 am onwards, marked a milestone in the journey of students enrolled in DICA (Diploma in Culinary Arts) and DIPA (Diploma in Pastry Arts).
The ceremony was graced by the presence of Chief Guest, H.E. Nicholas McCaffrey, High Commissioner of Australia to India. He was accompanied by his wife, Mrs. Esther Tolmos, who is an alumnus of Le Cordon Bleu campus in Peru. Le Cordon Bleu Gurugram campus is one of 35 campuses worldwide and the only campus in India as of now. Recently, LCB celebrated its 130th year, and Mr. Andre Cointreau, President of LCB International visited the India campus on the occasion.
Speaking at the event, Prof. Rajiv Gulshan, Dean, Le Cordon Bleu Gurugram, said “The Le Cordon Bleu certification is globally recognized and opens doors for our students to travel and to work across the world. To be conferred with the certification by H.E Nicholas McCaffrey, High Commissioner of Australia to India, will further inspire our students to take their rightful place as professionals and as global citizens.”
Adding to this, H.E. Nicholas McCaffrey, High Commissioner of Australia to India, said “It is a privilege to be part of this important milestone for the students of Le Cordon Bleu Gurugram. The skills and knowledge you acquire here will serve as a strong foundation to excel in the global culinary industry. Australia and India share deep cultural ties, and cuisine is a powerful medium to strengthen this bond further. I congratulate each graduate today and encourage you to embrace innovation, creativity, and passion as you embark on your professional journeys.”
The Guest of Honour at the LCB Diploma Award ceremony was Celebrity Chef Rakesh Sethi, a renowned TV personality best known for his show Mirch Masala. He joined the celebrations to felicitate the graduating students. He also engaged with the incoming 7th batch of Diploma students, regaling them with stories of his culinary journey resulting in winning multiple awards like the Golden Hat Award in 2015, Celebrity Chef of the Year in 2018 and the Best Chef of India Award in 2022.
The event witnessed participation from over 300 students and 28 faculty members, with 54 students successfully completing their diploma programs this year. Spread over 50,000 sq.feet of space, LCB Gurugram campus comprises of state-of-the-art kitchens, smart classrooms and strong faculty profile drawn from industry and academia, and provides students with global exposure through workshops, guest lectures and internships. The occasion not only celebrated academic excellence but also highlighted the institute’s commitment to nurturing culinary talent for the global stage.
26, Aug 2025
Celebrate 3 Days of Divine Bliss This Ganesh Chaturthi at Clarks Exotica
Experience Divine Bliss: A Magnificent 3-Day Ganesh Chaturthi Celebration at Clarks Exotica Convention Resort & Spa
Where Luxury Meets Devotion – Join Us for an Unforgettable Spiritual Journey
Under the visionary leadership of our CEO, Mr. Balaji M, Clarks Exotica Convention Resort & Spa continues to celebrate the richness of Indian culture with the warmth of world-class hospitality. Guided by his belief that true luxury lies in honoring traditions while creating unforgettable guest experiences, this year’s Ganesh Chaturthi celebrations have been designed as a perfect harmony of devotion, culture, and comfort.
Clarks Exotica Convention Resort & Spa presents a magnificent three-day Ganesh Chaturthi celebration that beautifully blends traditional devotion with luxurious hospitality. This carefully curated festival promises guests an authentic spiritual experience while enjoying the resort’s world-class amenities and warm service.
The celebration transforms the resort into a sacred sanctuary where the resonating beats of traditional Nasik Dhol, the gentle fragrance of incense during poojas, and the joyful sounds of cultural performances create an atmosphere of divine reverence. From sacred ceremonies to engaging workshops, every moment has been thoughtfully designed to offer spiritual fulfillment, cultural enrichment, and quality family time for guests of all ages.
The three-day festival begins on Wednesday, 27th with traditional dhol beats and sacred Ganesha Pooja, followed by cultural programs with prize distribution and evening workshops featuring Towel Art and Idol Making activities for families. Thursday, 28th offers energetic family games like Tug of War and Ring Game, culminating in the grand Ganesha Visarjan ceremony with premium Hi-Tea and a magnificent procession accompanied by Nasik Dhol from Clubhouse to Time Office. The celebration concludes on Friday, 29th with captivating Storytelling and Theater performances, traditional Modaka on Spoon games, and Napkin Folding Activities, allowing guests to take home beautiful handcrafted mementos of their divine experience.
At Clarks Exotica, we understand that a festival is more than just rituals and ceremonies – it’s about creating connections, fostering community spirit, and experiencing the divine in comfort and style. Our resort provides the perfect backdrop with its elegant spaces, professional event management, and warm hospitality that makes every guest feel like family.
Supporting this vision, Vice President Ms. Nilisha Ghuliani brings her creative direction and eye for detail, while General Manager–Operations Mr. Varun Sharma ensures flawless execution on the ground. Together, their leadership transforms every event into an experience of excellence.
Our unique blend of traditional activities like storytelling and theater performances with contemporary workshops such as towel art and napkin folding ensures that guests of all ages find something meaningful to engage with. The resort’s multiple venues – from the clubhouse to outdoor spaces – provide the perfect settings for both intimate prayers and grand processions.
Complete Event Schedule at a Glance
Wednesday, 27th – Day 1
Morning: Grand Welcome with Dhol (9:30 AM) | Ganesha Pooja (10:00-10:30 AM) | Prasada Distribution (10:30-10:45 AM) | Cultural Program & Prizes (11:00 AM onwards)
Evening: Towel Art & Idol Making Workshop (3:00 PM) | Evening Pooja (4:30-4:45 PM) | Prasada Distribution (4:45-5:00 PM)
Thursday, 28th – Day 2
Morning: Grand Welcome (9:30 AM) | Ganesha Pooja (10:00-10:15 AM) | Prasada Distribution (10:15-10:30 AM) | Tug of War & Ring Game (10:30-11:00 AM)
Evening: Hi-Tea Outdoor Catering (4:00 PM) | Visarjan Pooja (4:30 PM) | Grand Visarjan with Nasik Dhol (5:00 PM)
Friday, 29th – Day 3
Morning: Grand Welcome (9:30 AM) | Ganesha Pooja (10:00-10:15 AM) | Prasada Distribution (10:15-10:30 AM) | Storytelling & Theater (10:30-11:00 AM)
Evening: Modaka on Spoon Game (3:30 PM) | Final Pooja (4:30-4:45 PM) | Prasada Distribution (4:45-5:00 PM) | Napkin Folding Activity (5:00 PM onwards)
This Ganesh Chaturthi, let Clarks Exotica Convention Resort & Spa be your gateway to divine blessings and unforgettable memories. Join us for three days where every sunrise brings new opportunities for devotion, every ceremony deepens your spiritual connection, and every shared moment strengthens the bonds of community and family.
Whether you’re seeking the tranquility of prayer, the joy of cultural performances, the excitement of traditional games, or simply the pleasure of excellent hospitality, our celebration offers it all. Come as guests, leave as family, and carry with you the eternal blessings of Lord Ganesha.
Ganpati Bappa Morya! Mangal Murti Morya!
25, Aug 2025
Coca-Cola’s Bottling Partners Bolster India’s Logistics Network with Fleet, EV Expansion, and Welfare Push
India, August 25th, 2025: Coca-Cola, along with its bottling partners, is redefining green logistics by expanding one of the nation’s largest truck fleets, featuring over 5,000 EVs nationwide. This strategic investment not only delivers refreshment to every corner of India but also fuels job creation and underscores a commitment to operational excellence and social impact.
Nationwide Fleet Expansion Powers Growth and Opportunity
Coca-Cola’s products traverse several hundred kilometers daily, reaching both urban and rural markets efficiently. This vast distribution network relies on a dedicated workforce of thousands of truck drivers, whose roles are pivotal in ensuring the timely delivery of beverages across the country. The ongoing expansion of the logistics fleet directly translates into stable employment opportunities, reinforcing Coca-Cola’s position as a significant contributor to India’s supply chain workforce.
Bottling Partners Accelerate Innovation and Impact
Superior Drinks Pvt. Ltd., a key Coca-Cola bottler, has bolstered its fleet with close to 200 state-of-the-art trucks and EVs added this year. This move has significantly increased distribution capacity and quality from plant to shelf. Meanwhile, SLMG Beverages, another major bottling partner within the system, has scaled up its electric vehicle fleet adding over 3000 EVs in the last three years to support last-mile delivery. Hindustan Coca-Cola Beverages (HCCB) has also strengthened the network by deploying approximately 500 EVs across 10 states, improving regional coverage and operational efficiency. Collectively, the scale of the bottling partners’ fleets is only expected to rise in the years ahead.
Championing Driver Welfare and Road Safety
In addition to workforce growth, Coca-Cola emphasizes driver welfare through a comprehensive program that includes annual road safety trainings, tailored for India’s diverse road conditions, regular medical and vision check-ups, and wellness seminars focused on road safety and stress management. Additionally, each vehicle is routinely assessed to meet operational standards. These initiatives aim to enhance driver safety and health, reduce operational risks, and improve overall job satisfaction.
Sundeep Bajoria, Vice President, Coca-Cola India said, “India’s logistics landscape is evolving and we’re evolving with it, responsibly. Our trucking ecosystem is a living engine of economic opportunity and impact-led progress. It creates livelihood opportunities across states, fuels micro-economies in transport hubs, and ensures that our beverages reach every lane and locality, from metro cities to rural kirana stores. As we scale our capabilities, we remain equally focused on enabling the people who power this network with safety, skill-building, and support.”
Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola Beverages Pvt. Ltd. said, “At HCCB, we’re constantly evolving to meet the dynamic demands of India’s beverage landscape. Fleet augmentation not only strengthens our last-mile deliveries but also reinforces our commitment to agile, tech-enabled supply chain solutions that serve our retailers faster and better, while contributing to the local economies.”
Ashish Sethi, CEO Superior Drinks Pvt. Ltd. said, “Our focus has always been on operational precision and market readiness. With this fleet expansion, we’re building a delivery powerhouse that delivers unmatched speed, scale, and reliability. We’re setting new standards in execution to keep pace with one of the world’s most demanding supply chains.”
Rahul Kumar, Deputy Chief Executive Officer, SLMG said, “Expanding our EV fleet is a deliberate move to improve delivery speed and capacity in line with the Coca-Cola system’s growth objectives. This investment strengthens our ability to meet increasing consumer demand, especially in rural markets, with improved cost-to-serve.”
As Coca-Cola’s products journey across the country, every kilometer represents not just refreshment for consumers, but also new opportunities, livelihoods, and growth for countless Indians. By integrating a growing driver workforce with comprehensive welfare support, the company contributes to socioeconomic development in India, providing meaningful employment and fostering community wellbeing across regions.
25, Aug 2025
Vedaanta Senior Living Celebrates Seniors: A Fun-Filled Day Honoring Coimbatore’s Senior Citizens on Senior Citizens Day
Vedaanta Senior Living hosted Senior Sangamam, an energy-charged, seniors-only cultural event in Coimbatore that brought together over 200 seniors from across the city for an evening of joy, performances, and celebration. Among them, 50 of Vedaanta’s residents joined in with glamour and choreographed moves for the flagship talent and fashion show, truly embodying the spirit of vibrant ageing.
Curated to mark Senior Citizen’s Day, Senior Sangamam was more than a wellbeing activity—it was a celebration of life. Seniors immersed themselves in a wide array of experiences including games, music, dance, puzzles, Mehendi art, cartoon sketches, a fashion walk, and more. The event showcased what Vedaanta Senior Living has always believed in—given the right platform, seniors shine with enthusiasm, creativity, and a competitive spirit.
The initiative was supported by RBL Bank and Aurva Gifts, who partnered to sponsor the event and extend special offers to the participating seniors. Senior Sangamam ’25 was highly appreciated by attendees, many of whom left not only with memorable gifts but also with new friendships and bonds to continue celebrating life together.
At the heart of this celebration was Vedaanta Senior Living—India’s fastest-growing senior living brand. Established in 2015, Vedaanta creates thoughtfully designed retirement communities across multiple cities, offering seniors a lifestyle that balances freedom, care, and comfort. With a strong focus on active minds and active bodies, Vedaanta blends medical, dining, and security services with opportunities for social engagement, cultural activities, and wellness programs. Life at Vedaanta is not just about living—it is about thriving, discovering new passions, and celebrating every moment.
With the success of Senior Sangamam in Coimbatore, Vedaanta now looks forward to scaling this initiative into a multi-city, multi-event celebration—creating many more opportunities for seniors to come together, share experiences, and celebrate life to the fullest.
25, Aug 2025
Deccan Gold Mines Advances Toward Production at Altyn Tor Project in Kyrgyzstan
Mumbai/Kyrgyzstan, August 25, 2025: Deccan Gold Mines Ltd. (DGML), announced significant progress towards production at its Altyn Tor Gold Project in Kyrgyzstan. This milestone positions DGML as a pioneering Indian mining company creating a global footprint while contributing to the Government of India’s Atmanirbhar Bharat vision of securing critical mineral resources for economic growth and strategic independence.
Key developments at the Altyn Tor site include:
- Commissioning of 11 new conveyors and successful trial runs of jaw and cone crushers.
- Installation of a new ball mill, expected to be operational by early September 2025.
- Preparations for commercial production of Dore bars from the gravity circuit by October 2025.
- Progress on tailings storage facility, power infrastructure, and civil works, ensuring the project remains on track despite challenging weather conditions.
- Ongoing resource drilling programme, with early indications suggesting a significantly larger orebody than previously estimated.
Commenting on the progress at Altyn Tor, Dr. Hanuma Prasad Modali, Managing Director of Deccan Gold Mines Ltd., said:
“With the ball mill foundation laid and key equipment advancing toward commissioning, Altyn Tor is on track despite the challenges of Kyrgyzstan’s early winters. Our drilling results suggest a significantly larger orebody, strengthening confidence in the project’s long-term potential. By covering the plant and putting in place contingency measures, we aim to ensure year-round operations and timely delivery.”
“Altyn Tor is more than a construction milestone — it reflects India’s emerging leadership in the global mineral economy. As the first Indian mining company investing in Kyrgyzstan, DGML is committed to ethical mining, cross-border collaboration, and building an inclusive ecosystem that benefits both nations. This project demonstrates that responsible mining and rapid execution can go hand in hand, while advancing India’s Atmanirbhar Bharat vision on the global stage.” adds Dr Hanuma.
The Altyn Tor Project marks the first overseas investment by an Indian mining and exploration company in Kyrgyzstan, enhancing economic cooperation between the two countries. Located in the highly mineralized Soltan Sary zone, the Altyn Tor (“Gold Mountain”) project is operated by Avelum Partners LLC, in which DGML holds a 60% controlling interest. The project hosts estimated resources of 4.65 million tonnes grading 1.21 g/t Au for 180 koz of gold, including tailings and low-grade stockpiles. Once operational, it will become the first Indian-owned gold production facility in Central Asia.
Strengthening India’s self-reliance in natural resources
Through its global projects, DGML is helping India reduce dependence on imported gold and critical minerals, thereby advancing the national Atmanirbhar Bharat mission. By combining technical strength, ethical practices, and sustainable development, DGML aims to demonstrate that Indian companies can responsibly lead in the global mining sector.
25, Aug 2025
Agilitas Sports Appoints Gourishanker Jha as Chief Digital and Technology Officer
India, August 25, 2025: Agilitas Sports, an innovation-led sportswear and athleisure solutions platform, today announced the appointment of Gourishanker Jha as its Chief Digital and Technology Officer (CDTO). With over 25 years of experience in digital product engineering, AI-driven transformation, and large-scale program leadership, Gourishanker will lead Agilitas’s comprehensive technology and digital strategy, delivering a seamless consumer journey through integrated platforms, digital services, and data-driven engagement. He will also drive digital initiatives and strategic partnerships to fuel growth and deepen consumer connections.
Before joining Agilitas, Gourishanker served as Chief Transformation Officer at Movate, where he led the company’s journey to become an AI-first enterprise. Prior to that, he held leadership roles at Hexaware Technologies as Senior Vice President & Global Lead for Digital Experience, and at Publicis Sapient, where he oversaw global portfolios in automotive, mar-tech, and digital commerce. His early career at DXC Technology and Infosys encompassed expertise in data and AI, ad-tech, omni-channel retail, and customer experience innovation
“Gouri has consistently been at the forefront of digital transformation, whether scaling AI-first enterprises, shaping omni-channel commerce platforms, or creating data-driven consumer ecosystems,” said Abhishek Ganguly, Co-Founder & CEO, Agilitas Sports. “At Agilitas, his expertise in blending AI, commerce, and product engineering will be pivotal in building a digital backbone that not only drives business growth but also redefines how athletes and consumers experience sportswear. He is the right leader to help us accelerate our ambition of building a global-first sportswear platform from India.”
Speaking on his appointment, Gourishanker Jha, Chief Digital and Technology Officer, Agilitas Sports, said: “Agilitas is not just building products, it is reshaping the very definition of sportswear by fusing technology, performance, and culture. The scale of ambition here is unmatched, and I’m excited to channel my experience in AI, commerce, and digital transformation into creating world-class consumer and athlete experiences. This is an opportunity to set new benchmarks for Indian innovation on the global stage, and I’m thrilled to be part of this journey.”
This appointment strengthens Agilitas’ leadership team at a pivotal moment, as the company invests heavily in performance product innovation, digital commerce, and athlete-first experiences ahead of multiple brand launches in 2025.
