20, Aug 2025
Mindful Warriors: Challenges of Teaching Yoga for Armed Force
By – Himalayan Siddhaa Akshar, Author, Columnist, Founder – Akshar Yoga Kendraa
Work – Yoga and Spiritual Leader
In an age where warfare has extended beyond physical battlefields into mental and emotional terrains, yoga has emerged as a powerful tool for resilience. Around the world, military institutions are increasingly embracing yogic practices to build physical endurance, mental clarity, emotional regulation, and spiritual calm. However, while the benefits are widely acknowledged, integrating yoga into the rigid frameworks of armed forces is far from seamless. The journey of teaching yoga to soldiers is paved with unique challenges—ranging from cultural resistance and logistical constraints to psychological readiness and institutional mindset.
A Warrior’s Paradox: Strength vs. Stillness
At the heart of the challenge lies a fundamental paradox. Armed forces are built on action, discipline, aggression, and combat-readiness. Yoga, in contrast, is rooted in stillness, surrender, breath control, and inner awareness. This dichotomy can lead to skepticism among military personnel who may initially perceive yoga as too “soft” or passive to fit the demands of a high-intensity combat environment.
Convincing soldiers—trained to respond to external threats with force—to engage in introspective practices like meditation or pranayama (breath control) often requires cultural reorientation. The language used by yoga instructors needs to be adapted: terms like “vital capacity,” “neuromuscular coordination,” and “mental agility” resonate better than “chakra balancing” or “emotional release.”
Breaking the Stigma
Another major hurdle is stigma. In many military cultures, particularly those dominated by traditional notions of masculinity, admitting to stress, trauma, or anxiety is taboo. Yoga, often linked with healing and emotional expression, may be associated with vulnerability—something not easily embraced in uniform.
Moreover, when yoga is introduced as a “therapy,” it can subtly imply weakness or injury, deterring otherwise healthy soldiers from participation. Progressive instructors now frame yoga not as a corrective but as a performance enhancer—a way to optimize alertness, reduce recovery time, and sharpen decision-making under pressure.
Structural and Logistical Constraints
The rigid schedules of military life leave little room for sustained wellness programs. Unlike civilians who may attend hour-long yoga classes in serene studios, soldiers operate in high-intensity, time-constrained environments. Designing short, effective modules that can be integrated into existing routines is a necessity.
Additionally, in deployment zones or remote outposts, access to trained yoga instructors and suitable spaces is severely limited. Noise, weather, terrain, and operational unpredictability make it difficult to maintain consistency. In such cases, mobile yoga kits, audio-guided practices, or peer-led sessions have shown promise.
Psychological Readiness and Trauma Sensitivity
Military personnel often carry deep psychological scars—from PTSD to survivor’s guilt. Yoga, especially meditation and breathwork, can stir repressed emotions to the surface. Without trauma-sensitive approaches, such experiences can overwhelm rather than heal.
Instructors must be trained not only in asana but also in military psychology and trauma-informed methods. Practices like Yoga Nidra (yogic sleep), which foster deep relaxation without intense emotional excavation, are proving to be particularly effective in such contexts.
Cultural Adaptation and Global Perspectives
Different countries have embraced yoga in diverse ways. The U.S. Department of Veterans Affairs supports yoga as part of integrative therapy for PTSD. In India, the Armed Forces Medical Services has officially included yoga in rehabilitation protocols. Israel, Australia, and parts of Europe are experimenting with mindfulness-based interventions in military bootcamps.
Each cultural context brings unique sensitivities—religious perceptions of yoga, gender dynamics, or secular mandates in state-run defense institutions. A one-size-fits-all approach does not work.
Breathing Into the Battlefield
Teaching yoga to soldiers is not about making warriors soft—it is about making them smarter, more adaptable, and more humane. It is about giving them tools not just to survive external wars, but to navigate internal ones with grace. While the challenges are many, the transformation yoga offers—when delivered with cultural intelligence, psychological sensitivity, and strategic design—is nothing short of revolutionary.
In the words of a decorated officer turned yoga ambassador, “We train to win wars. But yoga teaches us how to win peace within.”
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- By Neel Achary
20, Aug 2025
IIT Roorkee Launches India’s First GenAI-Powered Cybersecurity Program for Modern Defenders
National, August 20th 2025: In a landmark move to future-proof India’s cybersecurity talent, the Indian Institute of Technology Roorkee (IIT Roorkee), in collaboration with Futurense, has launched the PG Certificate in AI/GenAI Powered Cybersecurity, India’s first cybersecurity program purpose-built for GenAI-powered threat landscapes.
This 9-month hybrid program, starting October 18, 2025, addresses the growing AI threat vector in cybersecurity. As deepfakes, AI-authored phishing, LLM exploits, and SOC automation redefine the industry, defenders must now fight intelligence with intelligence.
“Cybersecurity today is no longer about protecting networks; it’s more about defending algorithms, AI systems, and cloud pipelines. This program is designed to prepare professionals for exactly that,” said Dr. Gaurav Nayak, Assistant Professor at the Mehta Family School of Data Science and Artificial Intelligence, IIT Roorkee.
“As GenAI reshapes every layer of the digital stack, the need for security professionals who can govern, simulate, and secure AI-native systems is critical. We built this program to close that gap,” added Dr. Raghavendra Rohit, Assistant Professor in the Department of Computer Science and Engineering at IIT Roorkee
“AI is already rewriting the rules of cybersecurity. This program is built to ensure Indian professionals aren’t just reacting; they’re leading the charge,” said Raghav Gupta, Founder & CEO of Futurense. “With IIT Roorkee’s academic rigor and Futurense Leadership Council’s industry mentorship, we’re creating defenders who can secure the future, not just chase it.”
20, Aug 2025
Telangana Emerges as Global Life Sciences Hub with INR 54,000 Cr Investment
Telangana Emerging as Global Life Sciences Powerhouse with an investment of over ₹ 54,000 Crore since 2024
Hyderabad, India August 20th 2025: Telangana has reaffirmed its global leadership in life sciences, with investments surpassing ₹54,000 Crore in the past year alone, and the city is now ranked among the top 7 life sciences clusters globally (only Indian city). Backed by robust policy support, industry-friendly infrastructure, and strategic partnerships, the state has attracted over ₹54,000 Crore in cumulative investments across pharmaceuticals, biotechnology, cell and gene therapy, medical devices, vaccines, and digital health since formation of the new Government. These investments will result in potential employment generation of more than 2 lakh jobs by leading global and Indian enterprises in areas such as sterile injectables, biosimilars, biologics, AI/ML and advanced healthcare services. Driven by a vision to position itself as the life sciences capital of Asia the state has been a catalyst of growth by providing the best intellectual and infrastructure support to corporates looking for strategic investment in India.
These progress of the life sciences sector was formally reviewed at the Board Meeting of Telangana Life Sciences held today under the chairmanship of Shri D. Sridhar Babu, Hon’ble Minister for IT, Industries & Commerce, Electronics & Communications, and Legislative Affairs. Special Chief Secretary Mr. Sanjay Kumar IAS, VC&MD TGIIC Mr. Shashanka IAS, CEO of Telangana Lifesciences Mr. Shakthi M. Nagappan, Chairman of DRL Mr. Satish Reddy, Chairman of Laurus Labs Mr. Satya Chava, among others attended the meeting.
According to Mr. D Sridhar Babu, Hon’ble Minister for Information Technology, Electronics & Communications, Industries & Commerce and Legislative Affairs in the state of Telangana. “Telangana has emerged as a global epicentre for innovation-led life sciences and is now home to over 2000 Life Sciences Companies. The progress made in the last year reflects our strategic commitment to creating a future-ready, knowledge-driven ecosystem. Hyderabad’s emergence as one of the Top 7 global life sciences clusters is a direct outcome of Telangana’s progressive policies, robust infrastructure, and talent-rich ecosystem. This is a result of our focussed efforts and I take this opportunity to congratulate our team on the significant growth”.
During the review, the Hon’ble Minister also directed that the proposed Life Sciences University be developed in a world-class manner as the Telangana School of Life Sciences, equipped with state-of-the-art facilities. This initiative is envisioned to become a premier institution fostering cutting-edge research, innovation, and talent development, thereby strengthening Telangana’s position as a global leader in life sciences.
Telangana life sciences ecosystem is valued at over $ 80 billion and it is the only region in the world to host more than 250 USFDA approved sites. The city has over 20+ Life Sciences and MedTech Incubators fostering R&D and innovation in next generation technologies. Hyderabad offers world class talent for Research, Manufacturing and Innovation supported by best-in-class industry infrastructure. It has been the Government’s endeavour to facilitate strategic investments in the state by laying down favourable government policies and incentives for both National and International corporations. Telangana also offers the right bandwidth of talent with over 40 National Research and Academic Institutions providing the required resources to fuel the sectors growth.
Mr. Shakthi Nagappan, CEO, Telangana Lifesciences said” Hyderabad has now become home to 8 of the top 10 big pharma companies, and we are well on the way to making it 10 out 10 under the leadership of Hon’ble CM and Hon’ble Minister (I&C). As part of the board meeting, Hon’ble Minister reviewed the plans for upgradation of Genome Valley and medtech park, etc. The Board assessed the sharp rise in investments, the growth of Hyderabad’s global standing, and the state’s progress toward becoming a $250 billion life sciences economy by 2030. Board also reviewed the draft of the upcoming Telangana Life Sciences Policy, which aims to catalyze sectoral expansion through incentives, talent development, infrastructure, and sustainability initiatives.
19, Aug 2025
KC GlobEd Partners with Aptech Limited to Scale Global Finance Education Across India and Beyond
New Delhi 19th August: KC GlobEd, one of India’s most trusted platforms for international finance education, has entered into a strategic partnership with Aptech Limited, a publicly listed EdTech leader. The two organisations formalised their collaboration through the signing of a Memorandum of Understanding (MoU), marking a significant milestone for the edtech veterans to make global finance education more accessible, structured, and outcome-driven.
KC GlobEd has built a reputation for its integrated approach to finance education. Its model combines AI-powered learning, real-time analytics, expert-led classes, and structured mentorship to ensure learners are both exam-ready and industry-prepared. The platform’s curated study plans, updated content aligned with global exam blueprints, mock tests, doubt-clearing sessions, and personalised academic guidance have already supported thousands of aspirants worldwide. Through this partnership, these strengths will now be amplified by Aptech’s expansive network and institutional presence. With Aptech’s reach across IT, aviation, preschool, media, and education, KC GlobEd’s learner-first approach gains the distribution power to serve students and professionals at scale, both nationally and internationally.
Through this partnership, KC GlobEd will extend the reach of its preparatory programs for globally respected certifications including US CPA, US CMA, US EA, and UK ACCA by leveraging Aptech’s expansive network of over 500 franchise centers in India and abroad. The collaboration also creates new pathways for KC GlobEd’s offerings to be considered in government tendering, corporate training initiatives, and institutional tie-ups. In doing so, KC GlobEd’s learner-first, tech-enabled approach takes center stage, while Aptech provides the scale and distribution support to bring it to students and professionals who have traditionally lacked access.
Mr. Kamal Chhabra, Founder and CEO of KC GlobEd, shared, “This collaboration is a meeting of strengths. KC GlobEd has always focused on making finance education structured, accessible, and globally relevant, while Aptech has built unmatched scale and trust in vocational training. Together, we bring both depth and reach. For us, this is not confined to expansion alone. It is about shaping the future of finance education with purpose. Right from a student in a Tier 2 city or a professional preparing for international certifications, our combined vision ensures that quality education and global opportunities are within their reach. This partnership is built on shared values and relentless emphasis to transform learning outcomes in finance at scale.”
The MoU was supported by Mr. Neerajh Malikk, Whole-Time Director and Board Member of Aptech Limited, and Mr. Gaaurav ARORA, Vice President at Aptech. Their shared belief in accessible, high-quality education played a crucial role in bringing both organisations together.
Mr. Neerajh Malikk, Whole-Time Director & Board Member of Aptech Limited, laid forward the values of the partnership with KC GlobEd, stating, “At Aptech, our mission has always been to deliver meaningful, future-ready education that transforms careers. This partnership with KC GlobEd brings a powerful alignment of vision and purpose. Together, we’re creating a bridge between global finance credentials and learners across India, no matter where they are – urban centres or smaller towns. We believe that high-quality, globally aligned learning should be within reach for every aspiring professional, and this collaboration is a step in that direction.”
With over 15,000 learners across 122 countries, KC GlobEd continues to grow its presence through franchise partnerships, corporate collaborations, and institutional tie-ups. The MoU with Aptech marks a significant step toward reaching underrepresented learners, enhancing skill development outcomes, and building stronger bridges between education and employability.
19, Aug 2025
SPJ True Realtyy Unveils “Vedatam,” a Prestigious Commercial Destination in Sector 14, Gurugram
SPJ True Realtyy, the real estate arm of the SPJ Group, unveils Vedatam, a high-street retail development in Sector 14, Gurugram. With an investment of approximately Rs. 500 Cr, the project is designed to redefine retail, leisure, and urban living, becoming the first organised commercial hub in this part of the city. The project’s total estimated sales realisation is expected to exceed ₹1,000 crore, funded through promoter equity and sales proceeds.
Spread across 4.15 acres, Vedatam will be developed in two phases over a three-year timeline. The development will feature over 400 premium commercial units and approximately 140 thoughtfully designed residences in (Phase- II), combining retail vibrancy with community living. Currently, the company has launched two floors in its retail segment offering spaces priced between ₹25,000 to ₹45,000 per sq. ft. on built-up area.
Centrally located to serve 11 adjoining sectors, including 8, 12, 14, 15, 16, 17, 22, 23 and Palam Vihar, Vedatam is designed around a curated retail, F&B, and entertainment mix. The retail segment spans three levels, Lower Ground, Upper Ground, and First Floor, ensuring high visibility for brands and seamless shopping experiences. The second floor is a culinary destination with fine dining, multi-cuisine outlets, a brewery, and a spacious food court, while the third-floor houses Sector 14’s only multiplex operated by PVR, alongside more F&B options.
Pankaj Jain, Founder and CMD, SPJ Group, said, “We believe that locations like Sector 14, densely populated yet untapped in organised retail, hold immense potential, and Vedatam is our answer to that opportunity. With this project, we are setting a new benchmark in neighbourhood retail and mixed-use development in Gurugram. Vedatam reflects our commitment to creating vibrant, sustainable ecosystems that blend lifestyle, leisure, and community living.”
With over 1,100 car parking spaces (including a unique three-level parking system), high-speed elevators and escalators, 100% power backup, advanced fire safety, and earthquake-resistant construction, Vedatam is engineered for operational ease and visitor comfort. Future phases will introduce premium residences and an exclusive clubhouse, fully realising the live-work-play vision.
Vedatam enjoys seamless access to NH-48, Old Delhi-Gurgaon Road, and the Dwarka Expressway, ensuring smooth mobility across NCR. It lies just 3 km from HUDA City Centre Metro Station and 5 km from MG Road Metro Station, while business districts like Cyber City, Udyog Vihar, and Golf Course Extension Road are all nearby. The IGI Airport is just a 20-minute drive away, making Vedatam a truly connected destination for modern urban living.
With a focus on innovation, quality construction, and strategic land positioning, SPJ True Realtyy aims to redefine the real estate narrative in NCR. Backed by the legacy and financial strength of the SPJ Group, Vedatam aligns with the company’s commitment to delivering projects that not only meet but exceed modern urban aspirations.
19, Aug 2025
Toyota Kirloskar Motor Launches Camry Hybrid Electric Vehicle – Sprint Edition
Mumbai, 19 August 2025: Toyota Kirloskar Motor Pvt. Ltd. (TKM) today launched the Camry Hybrid Electric Vehicle – Sprint Edition, a sportier and more dynamic expression of its iconic luxury hybrid electric sedan. Featuring a striking dual-tone exterior, matte black enhancements, and an exclusive sports kit*, this new variant blends dynamic aesthetics with refined performance. The Camry Sprint Edition reflects an enthusiastic persona – designed for those who seek fun-to-drive experience wrapped in sporty sophistication.
Expressing his thoughts on Camry Sprint Edition, Mr. Varinder Wadhwa, Vice President – Sales-Service-Used Car Business, Toyota Kirloskar Motor Pvt. Ltd., said, “At Toyota Kirloskar Motor Pvt. Ltd., our customer-centricity continues to guide our evolution, in line with the changing aspirations of today’s consumers. The Camry Sprint Edition reflects this approach – with a refreshed sporty character, highlighted by eye-catching dual-tone styling, bold black matte alloy wheels, and an exclusive Sports Kit that lends the vehicle an agile stance and commanding road presence. With this new variant, we are confident that the Sprint Edition will resonate with modern consumers and fortify Toyota’s commitment to sustainable mobility.”
The Toyota Camry Hybrid Electric Vehicle – Sprint Edition is equipped with advanced 5th Generation Hybrid Electric Technology, delivering a compelling blend of performance and fuel economy. The system produces a total output of 169 kW (230 PS), while offering best-in-class fuel efficiency of 25.49 km/l**. With drive modes such as Eco, Normal, and Sport, the vehicle adapts effortlessly to varied driving preferences.
Equipped with Toyota Safety Sense 3.0, the Camry Sprint Edition offers a comprehensive suite of features including Pre-Collision System, Dynamic Radar Cruise Control with full-speed range, Lane Departure Alert, Lane Tracing Assist, and Automatic High Beam. Supporting these are 9 SRS airbags, Vehicle Stability Control, Traction Control, Hill Start Assist Control, Electronic Parking Brake with Brake Hold, Tyre Pressure Monitoring System, and a 360° Panoramic View Monitor for added visibility and confidence. Convenience features such as a 10-way power-adjustable driver seat with lumbar support and memory, ventilated front seats, paddle shifters, wireless charger, Heads-Up Display, and memory settings for the Outside Rear-View Mirror (ORVM) and tilt-telescopic steering column bring together performance, luxury, and user-friendly functionality.
Available in 5 dual tone sporty colours, Emotional Red & Matte Black, Platinum White Pearl & Matte Black, Cement Grey & Matte Black, Precious Metal & Matte Black, Dark Blue Metallic & Matte Black—the Camry Sprint Edition reimagines premium hybrid sedan with a bold new edge. Toyota offers an 8-year or 160,000 km warranty (whichever comes first) on the hybrid battery, providing long-term peace of mind.
19, Aug 2025
A Night at the Museum: SAPA Goes Dark
Dali & Gala’s ongoing IP, A Night at the Museum, returns, inviting chefs to abandon the familiar confines of their own kitchens and step onto a blank, edible canvas.
A deliberate act of creative provocation: If you gave a chef complete freedom, what would they dream up?
On the 20th of August, that canvas belongs to Dina Weber of SAPA Bakery, synonymous with artisanal bakes and dishes, is defined by seasonal ingredients, and a deep respect for culinary craft.
SAPA’s bright mornings slip into the shadowy world of Dali & Gala. The space is a surrealist cocktail bar, the mood is nocturnal, and the menu is an homage to Catalonia, Dalí’s birthplace, stitched with elements from his legendary cookbook, Les Dîners de Gala.
In its pages, Dalí himself warns:“If you are a disciple of one of those calorie-counters who turn the joys of eating into a form of punishment, close this book at once; it is too lively, too aggressive, and far too impertinent for you.”
This is food as theatre, where roasted leeks in molten camembert meet saffron-almond squid, where jasmine honey and challah ice cream share the stage with cherry jelly layered over panna cotta. It’s intimate, excessive, and deliberate.
Think Spanish bread served with dill butter from a grand communal stack; The Salade du Dumas, a beetroot, celery, and potato salad with anchovy aioli and crisp fried spinach; Pollo a la Catalan roasted chicken leg in a slow-cooked prune and raisin sauce; Calcots, roasted leeks with romesco sauce and molten Camembert; Mandonguilles, meatballs braised with squid in a saffron almond tomato wine sauce. Add to this Paté of chicken liver with cognac cranberry jelly and hogaza toast; Mel I Mato, whipped goat cheese with forest honey, walnuts, and toasted hogaza bread; and to end with a whimsical finale, Cherry Panna Cotta, layered with lush cherry jelly.
A Night at the Museum is about reimagining the familiar at a performative, sensory level, where food, space, and story collide. With SAPA Goes Dark, the result is a surreal feast that feels like stepping inside a painting: rich, unexpected, and impossible to forget.
19, Aug 2025
Re Sustainability Launches Twin Green Initiatives to Advance Circular Economy and Responsible Living
Hyderabad, 19th August 2025: Re Sustainability Limited (ReSL), Asia’s leading provider of circular economy solutions, today announced the launch of two impactful sustainability initiatives this festive season. These include the 18th edition of its award-winning Green Ganesha campaign (#ReBIGGreenGanesha), in collaboration with 92.7 BIG FM, and the introduction of its smart, app-based waste collection platform, Aakri – Powered by Re Sustainability. The twin initiatives were launched at My Home Bhooja, in the presence of residents who actively participated in the celebrations. Together, these initiatives aim to strengthen the circular economy and inspire eco-conscious responsibility among citizens.
Reimagining Festive Celebrations with Green Ganesha
The stakes for sustainable celebrations are high, as evidenced by last year’s Ganesh festivities in Hyderabad, which generated more than 6,000 tonnes of post-immersion waste from Hussain Sagar Lake alone. Traditional idols made from Plaster of Paris (POP) and coated with toxic paints fail to dissolve fully, releasing heavy metals, depleting oxygen levels, and harming aquatic ecosystems.
To counter this environmental impact, ReSL and 92.7 BIG FM are spearheading the “Green Ganesha 2025” campaign. Last year, over 10,000 eco-friendly seed Ganesha idols made of natural clay were distributed across India. This year, the campaign is scaling up with the distribution of 15,000 seed Ganesha idols. Embedded with seeds and organic fertilizer, these idols can be immersed at home in flowerpots, symbolizing new life while directly safeguarding water bodies.
The campaign once again receives strong backing from acclaimed Indian actor Tanikella Bharani & Madhu Shalini, a passionate advocate for the cause, who joined the launch event to rally citizens toward responsible celebration.
Community engagement is central to the campaign, with a city-wide used paper collection drive recycling paper into large eco-friendly Ganesha sculptures, alongside interactive on-ground and on-air initiatives led by BIG FM RJs from Aug 19th to Sept 02nd.
Aakri – Powered by Re Sustainability: One Platform to Handle Everything You Throw Away!
Alongside Green Ganesha, ReSL introduced Aakri – Powered by Re Sustainability, a smart, app-based waste collection platform designed to simplify everyday waste disposal.
Backed by Re Sustainability’s three decades of expertise in integrated waste management, recycling, and circular economy solutions, Aakri enables doorstep pickup of sanitary waste, used diapers, recyclables, and domestic hazardous waste through a seamless digital experience. Currently active in the southern region of the country, Aakri serves individual homes, gated communities, apartment complexes, and institutions. With a rapidly growing customer base of over 1 lakh users, the platform is transforming how Indian households manage regulated waste, recyclables and is now poised to scale its impact nationwide.
All waste collected through Aakri is processed via Re Sustainability’s robust network of material recovery facilities, advanced recycling units, and state-of-the-art incineration plants. This includes the specialized treatment of sanitary and domestic hazardous waste, handled with the highest levels of safety, hygiene, and environmental compliance.
Aakri – Powered by Re Sustainability isn’t just about disposal. It empowers citizens to take part in India’s journey toward cleaner cities, healthier communities, and a zero-waste future. By combining technology, operational excellence, and trusted environmental infrastructure, Aakri brings sustainability right to every doorstep.
“Our vision is to empower every citizen to become a custodian of the environment,” says Mr. Masood Mallick, Managing Director & CEO of Re Sustainability. He further elaborates, “Through Green Ganesha, we offer a tradition-friendly yet eco-conscious alternative that safeguards our water bodies. With Aakri powered by Re Sustainability, we are making responsible waste management simple, safe, and accessible for every household. Sustainability is a shared duty, and together, small actions can create extraordinary impact.”
Speaking on the occasion Mr. Sunil Kumaran, Chief Executive Officer of 92.7 BIG FM, said “BIG FM has always believed in the power of entertainment to drive social impact. With #ReBIGGreenGanesha, we are not only celebrating one of India’s most beloved festivals but also inspiring communities to embrace sustainability in meaningful ways. By bringing together music, culture, and environmental responsibility, we hope to create a movement where every celebration leaves behind not waste, but life. Our collaboration with Re Sustainability is a testament to our shared commitment towards a greener, cleaner future.”
Resident Endorsement
Speaking at the event, a resident of My Home Bhooja shared:
“It is heartening to see initiatives like Green Ganesha that preserve tradition while protecting our environment. The eco-friendly seed idols give us a way to celebrate responsibly and leave behind something positive. At the same time, the launch of Aakri powered by Re Sustainability feels like the missing piece. One platform to handle everything we throw away, it makes waste management so much simpler, and now it’s not only easy to discard waste but also rewarding, as we can even earn from recyclables. It’s truly a step toward making sustainability part of everyday life.”
19, Aug 2025
RapidShyp Unveils Its App for Seamless eCommerce Shipping
National, 19th August 2025: RapidShyp, a tech-enabled shipping aggregation platform built to streamline logistics for D2C and eCommerce brands, has launched its platform on both Google play store and iOS mobile app. With 15+ courier partners, exciting shipping discounts, and coverage across 29,000+ pin codes, the app is designed to make eCommerce shipping faster, smarter, and digital. Backed by the decades of on-ground expertise of its parent company, Om Logistics, RapidShyp is set to deliver fulfillment capabilities that go beyond what traditional aggregators can offer.
One of the standout features of the RapidShyp app is Scan to Manifest, designed to make pickups faster and more efficient. Traditionally, couriers scan each package label individually during handovers, slowing down the process when dealing with multiple shipments.
With Scan to Manifest, sellers can now generate a single manifest barcode summarizing all their shipments and scan it directly from the app, no external scanner is required. This not only reduces pickup time but also ensures smoother, error-free bulk handovers, making shipping more effortless than ever before.
Some of its additional features include Smart Order Management, Next-Day Deliveries, Dedicated Shipping Advisors, RapidCOD, Multi-Courier Integration, Shipment Security Cover, etc. which are aimed at enhancing the user’s experience.
Commenting on the launch, Ravi Goel, CEO, RapidShyp said, “We’re thrilled to introduce the RapidShyp Mobile App, built for today’s SME sellers who manage everything from their phones. From booking to tracking to returns, we’ve made shipping as simple as sending a message. This launch isn’t just about convenience, it’s about empowering sellers to focus on growth while we take care of logistics. With an intelligent dashboard and advanced features like Scan to Manifest, we’re making shipping easier, smarter, and more accessible for businesses across India.”
18, Aug 2025
Masqati Dairy Products collaborates with American Pecans for its New Summer Delights.
Hyderabad, 18 August 2025: American pecans, known for their rich taste, buttery texture, and impressive nutrition profile, take centre stage in an exciting new collaboration with Masqati Dairy Products Limited. This partnership introduces a delicious twist on classic desserts and snacks, all infused with the nutty goodness of premium American pecans.
From indulgent frozen treats and drinks to savoury innovations, this launch showcases the remarkable versatility of pecans in Indian cuisine. The newly introduced line-up includes:
- Chocolate Pecan Ice Cream
- Banana Pecan Shake
- Pecan Curd/Yogurt Raita
- Pecan Biscuit Sticks
- Butter Pecan Ice Cream
- Caramel Roasted Pecan Nuts
Promotion will be carried out across Masqati outlets in Hyderabad, allowing consumers to experience these innovative offerings first-hand and discover the unique flavour of American pecans.
Speaking on the collaboration, Mr. Khalid Masqati, Masqati Dairy Products Limited, said, “We are delighted to collaborate with American Pecans to bring our customers a premium and innovative sweet and savoury experience. The natural richness and crunch of American pecans perfectly complement the creamy indulgence Masqati’s product range is known for. This partnership reflects our shared commitment to quality and excellence.”
Speaking on the occasion, Mr. Sumit Saran, India Representative for the American Pecan Council, said, “With their natural goodness and versatility, pecans have become an integral part of modern diets across the globe. We envisage similar trends in India and foresee immense potential for pecans. The demand is only going to increase as more discerning Indian consumers discover this amazing nut, its health benefits, its taste, and ways to incorporate pecans into their daily routines. We are delighted to be partnering with Masqati Dairy Products Limited, known for their high-quality offerings. These new creations beautifully showcase the adaptability of pecans in Indian food formats, both sweet and savoury.”
This collaboration marks an important step in expanding pecan awareness and availability in India, especially among young, health-conscious consumers, culinary innovators, and wellness-focused brands.
