8, Aug 2025
Kalyan Jewellers Collaborates with Instamart for Raksha Bandhan Gifting Campaign

August 08, 2025: This Raksha Bandhan, Kalyan Jewellers is bringing heartfelt tradition and modern-day convenience together in a celebration designed to delight. The brand has launched a special festive campaign titled “Gehna to Your Behna” in collaboration with Instamart, India’s pioneering quick commerce platform. It will be delivering ₹2,100 gift vouchers free with every Rakhi purchase on Instamart.

As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver Rakhis on Instamart. These Rakhis reflect the brand’s legacy of design and emotion and will be delivered in 10 minutes through Instamart. Created to blend convenience with meaningful gifting, the initiative is aimed at helping siblings celebrate the festival – even when distance or packed schedules get in the way.

To bring the campaign to life, Kalyan Jewellers has launched a warm and visually engaging TVC featuring actress Sreeleela. The film walks viewers through the simple process from ordering the Rakhi to redeeming the jewellery voucher capturing how even a small gesture can become a lasting memory.

While the service is available across 100 cities in India, the voucher can be redeemed on gold or silver jewellery purchases at any of Kalyan Jewellers showrooms nationwide, over and above prevailing in-store offers. This value-added offering is a strategic move by the brand to connect with Gen Z consumers, a segment that values meaningful experiences, digital convenience, and accessible luxury. In keeping with the needs of today’s on-the-go consumer, a QR code included in each Rakhi pack allows users to extend the voucher’s validity until October 31st, 2025 – offering added flexibility and convenience.

Speaking on the collaboration, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, shared: “At Kalyan Jewellers, we’re constantly exploring meaningful ways to stay connected with evolving consumer lifestyles. Our partnership with Instamart is not just about delivering Rakhi gifts – it’s about creating new touchpoints with younger audiences who value speed, convenience, and thoughtfulness. Through this initiative, we hope to build lasting relationships with a new generation of customers, while continuing to honour the sentiments that make our festivals so special.”

Sharing insights on this special offering, Manender Kaushik, AVP & Category Head – Instamart, said: “Festivals carry deep sentimental value across India, and gifts are a way to express emotions – whether love, care, or appreciation for those closest to us. Despite the bickering and teasing all year round, this day is filled with banter but, at its core, heartfelt gratitude toward one another. At Instamart, we understand this, and that’s why we’ve teamed up with Kalyan Jewellers to bring something truly meaningful to our users – a gift that will last a lifetime. With just a few taps on Instamart, you can get the perfect Rakhi delivered within 10 minutes, alongside a Kalyan Jewellers voucher to help you go all out with your gift.”

Last Raksha Bandhan, Instamart saw an incredible surge, with nearly 700 Rakhi orders placed every minute and overall sales soaring fivefold. The most popular gifts included toys, chocolates, flowers, and make-up. This year, silver rakhis have quickly become a favourite among customers across cities on the platform.

Kalyan Jewellers has also announced exclusive in-store festive offers for Raksha Bandhan. Shoppers can avail 25% off on making charges, with an additional 25% off on purchases above ₹2 lakhs. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all company showrooms, will also be applicable for a limited period.

Rooted in tradition and driven by innovation, Kalyan Jewellers continues to make every celebration more meaningful. Through thoughtful designs, strategic collaborations, and value-led offerings, the brand is redefining the joy of gifting for every generation. This Raksha Bandhan, Kalyan reaffirms its promise to make cherished moments shine brighter with a little extra sparkle and thoughtfulness.

Instamart is now live across 127 cities, offering lightning-fast 10-minute delivery and an expanded assortment of up to 35,000 items. The platform recently introduced Maxxsaver—a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.

8, Aug 2025
Starbucks India Brings Back the Anniversary Blend with Bold Flavours, Aged to Perfection

India, 8th August 2025: TATA Starbucks India announces the return of its iconic Anniversary Blend in India, a full-bodied roast that pays homage to decades of craft, care, and coffee mastery. The blend has been a seasonal favourite since its debut in 1996 and continues to remain a celebration of craft, heritage, and the signature Starbucks coffee experience. Returning just in time for Raksha Bandhan, it makes for a meaningful gift rich in tradition, and even richer in flavour.

More than just a blend, it is a story brewed over the years drawing from the lush, volcanic soils of Sumatra, West Java, and Sulawesi. The arabica beans are aged for up to five years to unlock a flavour that’s rich, layered, and quietly powerful with warm cedary spice, a whisper of allspice, and a hint of fresh tarragon, like a memory that lingers.

This season, celebrate Raksha Bandhan with a blend as timeless as a bond that speaks of warmth and memories.

Vibhor Mishra, Coffee Ambassador, APAC and China, Starbucks, said, “The Anniversary Blend is a celebration of everything we stand for at Starbucks. Each year, it brings us back to our roots that has defined our journey with coffee lovers across the country.”

Available for a limited time 250 grams, the Anniversary Blend can be enjoyed as the espresso of choice in handcrafted beverages across Starbucks India stores nationwide. It is also available in packaged whole bean format for those who wish to bring the celebration home.

8, Aug 2025
PMJ Jewels Launches New Store in Kompally

Hyderabad, 08th August, 2025: PMJ Jewels, South India’s most beloved fine jewellery brand, has launched its new showroom in Kompally. Gracing the occasion from the management of PMJ Jewels were Kushal Kumar Kankaria, Chairman, Dinesh Kumar Kankarian, MD and Kiran Shinde, CEO amongst other dignitaries.  This is PMJ’s 8th store in Hyderabad and 41st store to PMJ’s overall presence of their stores across India & USA, and is part of the brand’s aggressive expansion plans.

The auspicious days also marks the joyous  Varalakshmi Vratham where in, customers of PMJ were delighted to check  the premium selection of handcrafted jewels at the new store. The elite showroom was filled with loyal PMJ customers, who added an element of extravagance and excitement to the launch event. The store has been meticulously curated to cater to the diverse tastes of customers in and around the bustling area of Kompally and offers a wide range of designs across diamonds, gold, and precious stones. PMJ’s finest and never-before-seen designer jewellery, handcrafted creations, region-specific pieces, wedding jewellery, and lightweight items suitable for all occasions will be featured in the collection. The store promises to offer a dazzling range of the latest, finest, and never-before-seen designer diamond bridal jewellery.

The new PMJ SuperStar Bracelet, a limited edition creation with brand ambassador – actor Super Star Mahesh Babu, will also be available at the PMJ Jewels outlet at Kompally. This Limited Edition Bracelet is thoughtfully crafted for both men and women, celebrating the SuperStar in everyone. It’s a bold statement of strength, style and resilience reflecting the enduring SuperStar journey of Mahesh Babu. The bracelet is a fusion of elegance and legacy in every inch.

Mr. Deepak Choudhary , State Head – PMJ Jewels, Mr. V. S. Chakravarthy, Cluster Manager – PMJ Jewels, and Ms. Vijaya Laxmi – Kompally Store Head, expressed their joy, stating, “We welcome everyone to experience the personalized hospitality that PMJ Jewels is known for. Our new store in Kompally will reflect the legacy that PMJ Jewels has built over the years.”

The designs at PMJ Jewels epitomise the remarkable craftsmanship and skills of Indian goldsmiths. PMJ’s loyal customers who blessed the store with their presence during the auspicious occasion were elated checking and trying out new designs displayed during the inauguration.

8, Aug 2025
IIT Guwahati and Get Set Learn Launch AI Quotient Program for K12 Students

IIT Guwahati joins hands with Get Set Learn for its flagship initiative ‘Project Vidhya’; Announces the launch of ‘Artificial Intelligence Quotient’ – An AI Programme for K12 segment

8th August 2025 – The Indian Institute of Technology (IIT) Guwahati, in collaboration with Get Set Learn (GSL), a future-skills-focused learning startup backed by the Arvind Mafatlal Group, has announced the launch of the Artificial Intelligence Quotient (AIQ) – a structured AI education programme designed for K12. Launched under IIT Guwahati’s flagship initiative ‘Project Vidhya’, the programme will enable advance digital and AI literacy through research-backed curriculum design, faculty-led interventions, and outreach to learners across India.

With AICTE declaring 2025 as the ‘Year of AI’ and national initiatives like ‘AI For All’ (via NITI Aayog) and UNESCO’s guidelines on AI in Education, the need for early AI literacy has never been more essential. Keeping this in mind, the Artificial Intelligence Quotient (AIQ) aims to equip students with the foundational understanding, practical skills, and ethical lens needed to engage meaningfully with emerging technologies. The programme introduces learners to the fundamentals of Artificial Intelligence (AI), Robotics, and the Internet of Things (IoT) through a blend of hands-on projects, guided digital learning, and real-world problem-solving.

Talking about the programme, Dr. Gaurav Trivedi, Principal Investigator, Project Vidhya, Department of Electronics and Electrical Engineering, IIT Guwahati said, “This is one of the first structured AI programmes in India for middle school students. We have co-developed AIQ to balance academic depth with accessibility. It introduces students to emerging technologies while strengthening creative thinking, problem solving, and ethical awareness. We aim to foster innovation at a very tender age, preparing many Eklavyas for Bharat towards self-reliance and technology independence in the future,” he added.

“India’s education vision, articulated through NEP 2020 and the AICTE’s ‘Year of AI 2025’ initiative, underscores the growing need to integrate AI into our school curriculum,” said Ameet Zaveri, CEO & Co-founder of Get Set Learn. “In collaboration with IIT Guwahati, we have built a rigorous, hands-on programme that reflects both national goals and global best practices. Our aim is to prepare every student, regardless of background, to engage meaningfully with AI and contribute to the future”, he further added.

Setting a New Benchmark in School-Level AI Education

AIQ goes beyond traditional coding programmes through several distinctive features:

• Academic Rigor: Jointly developed with IIT Guwahati, the curriculum reflects research-driven academic excellence and structured progression.
• Holistic AI Literacy: Students in Grades 6–12 explore AI, Robotics, and the Internet of Things (IoT), along with ethical technology use. No prior coding experience is required.
• Hands-On Learning with A3EI Framework Based on the Absorb, Analyze, Apply, Evaluate, and Innovate (A3EI) model, over 60% of the programme is project-based, enabling students to build real portfolios.
• Real-World Challenges Reviewed by IIT Faculty: Students solve thematic challenges through GSL’s SOLVE IT platform, with expert feedback from IIT Guwahati. Themed technology immersions and workshops such as AI Storytelling and Art of Prompting add real-world relevance.
• Ethics in AI at the Core: A dedicated module introduces age-appropriate discussions on algorithmic bias, data privacy, and responsible tech use.

Curriculum Structure and Rollout
AIQ is structured in three progressive levels:

• Level 1 (Grades 6–8): Introduction to AI through storytelling and real-world problem-solving
• Level 2 (Grades 9–10): Application of GenAI tools, robotics, and design thinking
• Level 3 (Grades 11–12): Advanced topics in machine learning and ethical innovation
Each level features a custom textbook developed by IIT Guwahati and is delivered via workshops, technology immersions, and guided digital learning.

Programme Snapshot

• Eligibility: Students in Grades 6 to 12
• Coding Requirement: None
• Learning Model: 60% practical, 40% theoretical
• Tools: Get Set Learn’s SOLVE IT platform, custom textbooks, live technology immersions
• Certification: Joint certificate by IIT Guwahati and Get Set Learn
• Implementation: Flexible formats (in-school curriculum or hybrid models)
• Capstone: Masterclasses with IIT faculty and real-world project challenges

Preparing Future-Ready Learners

Students will receive a joint certificate from IIT Guwahati and Get Set Learn upon completing the programme, validating their participation and achievements. Masterclasses with IIT faculty and capstone challenges are part of the learning journey. The rollout begins in the 2025–26 academic year, starting with Grade 6 and expanding to other levels and grades each subsequent year.

This marks the first time IIT Guwahati has co-developed a full K–12 programme in artificial intelligence with GSL, which brings deep experience in delivering STEM and future technology programmes across Indian schools.

AIQ is designed to be inclusive. With elements of storytelling, design, art, and ethics integrated into the curriculum, students across disciplines can engage meaningfully with AI. The goal is for students to understand AI, question it, and learn to build responsibly with it. This initiative directly addresses the growing AI skills gap in K-12 education and the lack of future-ready STEM programs. By providing an interdisciplinary, practical tech education, GSL and IIT Guwahati aim to bridge the school-to-industry skills mismatch, aligning with both the National Education Policy (NEP) and global skill demands.

8, Aug 2025
Weekend Getaway at JW Marriott Pune: Refresh, Reconnect, Rediscover

There’s a certain charm in pressing pause on the everyday, stepping away from routine, and surrendering to a weekend that belongs entirely to you. At JW Marriott Pune, weekends are not just a getaway; they’re an invitation to slow down, savour, and rediscover the art of living well.

Wake up in rooms that frame Pune’s sweeping mountain vistas, each window a private canvas of the city’s natural beauty. Start your day exactly the way you want it: perhaps lingering in bed with a bespoke breakfast served to your room, or strolling down to Spice Kitchen for a buffet that captures global flavours with effortless flair.

As the day unfolds, let your palate wander. Enjoy a chef’s selection lunch at Tao-Fu or Alto Vino, where seasonal ingredients are transformed into dishes that balance creativity with comfort. Come afternoon, find a quiet corner at JW Garden for high tea, an indulgent ritual of delicate bites and freshly brewed blends, best savoured at your own unhurried pace.

Evenings at JW Marriott Pune are an affair of their own. Begin with a set dinner that celebrates culinary craftsmanship at Alto Vino or Paasha, where every course feels like a conversation between chef and guest. And for those who wish to carry the evening forward, Vault (Nightclub) opens its doors to couples every Saturday with complimentary entry, offering a stylish segue into Pune’s vibrant nightlife.

But a weekend here is about more than exceptional dining. It’s about balance. Unwind with a calming massage at Quan Spa, where curated therapies are designed to align mind and body. Or spend a few easy hours exploring Pavilion Mall, directly accessible from the hotel, where premier shopping and entertainment await.

Families will find their own rhythm too. Children under 10 stay and dine free, with engaging experiences like pizza-making classes and creative workshops designed just for them, giving parents the rare pleasure of unwinding without worry. And with complimentary early check-in at 12 pm and late check-out at 4 pm, there’s no need to rush your departure  because weekends, after all, are not meant to be hurried.

8, Aug 2025
Torus Digital enters strategic partnership with Suryoday Small Finance Bank, launches 3-in-1 Savings and Investment Account

Delhi, 08/08/2025: Torus Digital, an innovative wealth technology company, has established a strategic partnership with Navi Mumbai-based Suryoday Small Finance Bank (SSFB) to launch a 3-in-1 Savings and Investment Account.

Over the next 4 to 5 years, more than 100 million retail investors are expected to enter the Indian investment market. Already, nearly 2 million digital investment accounts are being opened every month across the country. In response to this growing demand, the 3-in-1 account offers a comprehensive financial solution tailored for this new wave of investors.

Torus Digital has partnered with Suryoday Small Finance Bank to offer a unified approach to savings, trading, and demat services. This unified approach allows users to manage their finances with greater ease, transparency, and efficiency. Torus Digital offers a savings interest rate of up to 7.75% per annum, 88% higher than traditional Indian banks. The IYI feature includes three Nifty 50 ETFs, providing a safe investment avenue with a potential 15% CAGR. Users can open zero-balance savings accounts, trade across NSE and BSE at flat rates, and maintain a lifetime free demat account.

Through this partnership, Suryoday Small Finance Bank, serving over 3.4 million customers through 710+ banking outlets across 15 states and Union Territories, aims to enhance its digital presence and expand access to a wider, more diverse customer segment.

Commenting on the launch, Prakarsh Gagdani, Chief Executive Officer, Torus Digital, said, “We are building a future where personal finance is not fragmented but integrated. Our 3-in-1 account brings simplicity and intelligence into the everyday financial lives of our users. In partnership with SSFB, we’re redefining the customer experience by making saving, trading, and investing accessible to everyone, especially in underserved segments of India. We are aiming to onboard over 1 million customers within the next 2 to 3 years.”

Commenting on the partnership, Vishal Singh, Chief Information Officer and Head – Digital Banking at Suryoday Small Finance Bank (SSFB), said, “At Suryoday, we’ve always aimed to deliver innovative banking experiences. Our strategic partnership with Torus Digital will allow us to bridge the gap between traditional banking and modern investing, offering a robust ‘3-in-1’ account that caters to both savers and investors. Customers can now embark on their financial journey at no cost, with zero account opening charges, and seamlessly save, trade, and invest all in one unified platform.”

The account also features ‘Invest Your Interest’ (IYI), allowing users to automate their monthly interest investment into ETFs through SIPs starting at just ₹27, potentially increasing returns by up to 15%. The account is integrated with Torus Digital’s broking platform, allowing seamless trading without the need to transfer funds. The account also provides unmatched liquidity and control with T+1 trade payouts credited directly into the same account.

Torus Digital offers a Trading and Demat account with a variety of investment products, including equities, mutual funds, IPOs, derivatives, ETFs, and indices. Users can enjoy flat trading charges, zero account opening charges, 4x leverage with margin trading, chart-based execution, and advanced algo trading. The Demat Account, regulated by CDSL, offers lifetime free AMC, 100% digital onboarding, and low DP charges. Torus Digital’s strategic partnership with SSFB aims to simplify investing and foster financial inclusion through digital innovation. They aim to build a robust retail investor base and target an AUM of ₹4,000–5,000 crore over the next 2 to 3 years.

8, Aug 2025
Oracle Boosts Performance and Reliability for Mission-Critical AI Apps

Austin, Texas , August 8, 2025 : Oracle today announced the general availability of Oracle Globally Distributed Exadata Database on Exascale Infrastructure, designed to simplify the deployment of distributed mission-critical applications across Oracle Cloud Infrastructure (OCI) regions worldwide. This new service automatically distributes, stores, and synchronizes data across multiple locations, enabling applications to remain online even during regional outages and helping businesses meet data residency requirements.

With a flexible, serverless architecture, the service can dynamically scale up or down to meet the needs of changing workloads—without complex setup or management. Customers with real-time analytics, high-volume transaction processing, and variable agentic AI workloads gain the benefits of an always-on architecture, lower costs, simplified operations, and the ability to expand globally with confidence.

“Providing exceptional customer satisfaction is important to PayPal, so we’ve been using Oracle Exadata for many years to provide lightning-fast response times and mission-critical availability,” said Akash Guha, director of database engineering, PayPal. “As our global business grows, we plan to provide even faster responses by using distributed solutions that are integrated with our core systems of record to provide extreme availability and performance. We look forward to using Oracle Globally Distributed Exadata Database on Exascale Infrastructure’s always-on, serverless architecture with built-in Raft replication to accelerate responses, enable greater application resilience, and lower costs with scalable resources.”

  • Globally Distributed Exadata Database on Exascale Infrastructure helps customers meet the demanding requirements for agentic AI workloads, including:
  • High performance: Allows customers to handle high-volume workloads and vector search across massive data sets by extending Exascale’s elastic scalability.
  • Mission-critical availability: Enables customers to maintain always-on operations and fast zero data loss failover across data centers and regional outages by leveraging Raft replication and Exascale’s fault-tolerant architecture.
  • Data residency: Helps customers address data residency concerns for storing, accessing, and processing AI vectors and business data with easy-to-use automated data distribution methods.
  • Cost-efficiency: Helps customers cost-effectively meet fluctuating demands from agentic AI workloads driven by end-user interactions with a hyperscale, serverless architecture that can be dynamically scaled up and down, as required.

“Customers often struggle to deploy and manage distributed databases due to the high cost and complexity involved in operating large numbers of servers across multiple data centers and regions,” said Wei Hu, senior vice president, High Availability Technologies, Oracle. “Oracle Globally Distributed Exadata Database on Exascale Infrastructure’s serverless architecture enables customers of all sizes to meet their diverse requirements at a low cost. Today, we are providing a mission-critical distributed database to the masses.”

This service delivers a consistent and efficient database experience globally, making it ideal for customers that operate across multiple geographies. Furthermore, because this service supports the full capabilities of Oracle Database and SQL, customers can distribute their databases across multiple locations without major application rewrites.

Customers benefit from a unique data architecture designed to support demanding workloads requiring:

  • Always-on databases: Enables customers to meet their needs for extreme availability by implementing an Active/Active/Active architecture across multiple data centers using Raft replication to support mission-critical use cases such as payment processing, e-commerce, and stock trading.
  • Data residency: Enables customers to address data residency concerns by leveraging automated data distribution policies to appropriately place data across OCI data centers worldwide—critical in highly regulated industries such as financial services and healthcare.
  • User proximity: Enables customers to improve responsiveness and user satisfaction by storing data in OCI data centers closest to users, which is essential for applications in entertainment, retail, healthcare, and telecommunications.
  • Petabyte-scale AI and analytics: Enables customers to run long-duration AI and analytics workloads on real-time streaming data by horizontally scaling to ingest and process millions of records per second. This is crucial for data-intensive industries such as manufacturing and utilities.
  • Hyperscale OLTP: Enables customers to scale databases to support millions of transactions per second with petabyte-scale data, elastic capacity, and near-instant response times. This level of performance is critical for agentic AI, real-time image recognition, hyperscale analytics, and online marketing.

“In the age of AI, especially agentic AI, customers need a new approach to allow for vector processing across distributed global applications,” said Holger Mueller, vice president and principal analyst, Constellation Research. “Oracle Globally Distributed Exadata Database on Exascale Infrastructure incorporates Exadata’s extreme performance for AI processing and availability for the core back-end systems that implement agent-initiated tasks, while Exascale’s hyper-elastic and pay-per-use capabilities makes it very cost-effective. With this service from Oracle, CIOs can confidently deploy agentic AI and mission-critical applications globally and meet local data residency requirements.”

8, Aug 2025
Metro Brands Limited Reports Steady Performance in Ǫ1 FY 2025-26 EBITDA margin of 31.4% in Ǫ1 FY 2025-26

Mumbai, 8th August 2025: Metro Brands Limited, one of the largest Indian footwear specialty retailer, today announced the Standalone and Consolidated Financial Results for the quarter ended 30th June 2025.

Metro Brands Limited delivered a steady performance in the first quarter of FY 2025–26, driven by sustained consumer demand and a focused execution of strategic initiatives. During the quarter, Metro Brands reported a standalone revenue of INR 615 crores, registering a year-on-year growth of 9.2%. The growth was supported by an increase in wedding-related footfall, owing to a higher number during the quarter.

Revenue from E-commerce, including omni-channel sales grew by 45%, contributing to 13.7% of the revenue (compared to 10.4% in Ǫ1 FY25). Gross margin for the quarter was reported at 59.7%, while the PAT margin stood at 15.7%. The Company added 20 new stores across formats during the quarter, further expanding its footprint and presence in key markets.

Commenting on the results, Mr. Nissan Joseph, CEO, Metro Brands Limited, saidǪ1 FY 2025–2C was a quarter of stable growth for the business, supported by strong consumer sentiment and consistent execution across channels. While external factors such as the preponement of Eid to March, an early onset of monsoons, and ongoing global geopolitical tensions posed minor challenges, we remained focused on delivering a seamless customer experience both online and offline. Our continued investments in digital and retail expansion enabled us to maintain momentum.”

 During the quarter, Metro Brands also signed a long-term strategic partnership with Clarks, becoming its exclusive licensee and distributor across India, Bangladesh, Nepal, Bhutan, Maldives, and Sri Lanka. This agreement grants Metro Brands exclusive rights to manage the brand’s presence across all channels of trade, including exclusive brand outlets, multi- brand outlets, e-commerce platforms, and distribution networks. Clarks will be launched in Ǫ3 of this financial year.

As part of its premium brand strategy, the Company is preparing to launch three new Foot Locker stores ahead of the festive season in Ǫ3 FY 2025–26. Additionally, plans are in place to open new exclusive brand outlets for FILA in the second half of the fiscal year, further strengthening Metro Brands’ premium offering and consumer connect.

Metro Brands remains committed to driving long-term growth through strategic partnerships, digital acceleration, and a differentiated retail footprint, reinforcing its position as a leading player in India’s branded footwear industry.

7, Aug 2025
Nurturing Young Minds and Bodies: Yoga and Fitness for Children through the Siddhaa Tradition

By – Himalayan Siddhaa Akshar, Author, Columnist, Founder – Akshar Yoga Kendraa
Work – Yoga and Spiritual Leader

child yoga

In today’s fast-paced, digitally saturated world, children often grow up with more screen time than sunshine. The consequences are evident—reduced physical activity, disrupted sleep cycles, emotional imbalances, and deteriorating posture. Against this backdrop, the Ancient Teachings of the Himalayas offer time-honoured, holistic solutions through Yoga and the Siddhaa Path—a profound system rooted in the Tradition of the Siddhas.

The Siddhaa Path: A Holistic Vision for Children’s Wellness

More than just a form of physical exercise, Yoga—as preserved in the Siddha Tradition—is a comprehensive science that nurtures the body, calms the mind, and elevates the spirit. For children, the gentle practices within the Siddhaa Path provide a sanctuary of balance amid the chaos of academic stress, social media exposure, and sedentary routines.

Simple postures such as Tadasana (Mountain Pose), Vrikshasana (Tree Pose), and Balasana (Child’s Pose) improve flexibility and posture, while simultaneously enhancing muscle strength and stability. These are not just physical drills—they are tools of awareness. When combined with Pranayama and breathwork training, such as Anulom Vilom and Bhramari, children begin to experience mental clarity and emotional calm.

Breath, Mudra, and Mantra: Tools for Inner Harmony

One of the unique offerings of the Siddhaa Path is its emphasis on Mudra and mantra practice, which engages subtle energies and aligns the child’s inner and outer worlds. These ancient Himalayan tools are designed to awaken latent potential in young minds and foster spiritual discipline without dogma. Chanting mantras like “Om” or “Shanti” helps calm emotional turbulence and instill deep-rooted peace.
Himalayan Yogic science and energy teachings offer more than just postures and techniques—they introduce children to the vibrational nature of life. Through these practices, children naturally connect with inner silence, learning how to listen, observe, and respond with greater awareness rather than react impulsively.

Energy Healing and Emotional Resilience

Children today face increased levels of anxiety, peer pressure, and overstimulation. The Himalayan Siddha Tradition incorporates gentle energy healing methods that help balance emotional energies and promote mental resilience. Practices such as guided visualizations, healing sounds, and breath awareness can help children release suppressed emotions and prevent the build-up of stress and tension.

By integrating these tools early in life, we lay a strong emotional foundation that allows children to thrive—not just survive—in the face of modern-day pressures.

Fitness, Fun, and Mindfulness

While yoga provides stillness, fitness introduces joyful motion. Physical activity boosts brain development, enhances motor skills, and encourages sound sleep. The blend of yogic tradition with modern fitness—through dance, play-based workouts, and mindful martial arts—creates a balanced environment where children can explore their physicality while remaining centered in their energy.
This balanced approach ensures that fitness is never forced but becomes a joyous lifestyle rooted in the child’s natural rhythm.

The Role of Family and Community

Children imitate adults. When parents and teachers embody the values of the Siddhaa Path, children follow with ease. Weekend yoga sessions, family walks, and digital detox hours reinforce collective wellness. Shared participation in Pranayama, mantra, and mudra practice cultivates not only good health but also deep emotional bonding.

The classroom, too, becomes a spiritual space where calm, compassion, and cooperation flourish.

A Future Anchored in Wisdom

The Tradition of the Siddhaas teaches us that children are not merely to be instructed but awakened to their true potential. By reintroducing them to the Ancient Teachings of the Himalayas, we gift them the most vital inheritance—a balanced body, a calm mind, and a courageous heart.

In nurturing children through the Siddha Tradition, we are shaping a generation equipped with resilience, grace, and clarity—rooted in timeless wisdom, yet ready for tomorrow’s world.

7, Aug 2025
CMAI Raises Alarm Over Proposed 50 Percentage U.S. Tariff on Indian Apparel Exports

The Clothing Manufacturers Association of India (CMAI) has expressed deep concern over the United States’ decision to further increase tariffs for from 25% to 50%, calling it a severe setback to Indian apparel exports.

“The imposition of an additional 25% tariffs on India will deliver a crippling blow to the Indian apparel industry. The proposed 50% tariff will increase the cost of Indian apparel by 30–35% compared to alternatives from countries like Bangladesh and Vietnam, making Indian exports uncompetitive in the global market. Buyers are unlikely to bear such a substantial pricing gap, which could lead to a sharp decline in export orders,” expressed Santosh Katariya, President of Clothing Manufacturers Association of India (CMAI). He further denounced the move as “unjustified, unfair, and arbitrary.”

CMAI cautions that such elevated duties could severely destabilise the Indian apparel industry and leading to factory closures, unemployment, and widespread economic distress.

Ankur Gadia, Vice President of Clothing Manufacturers Association of India (CMAI), added, “We urge the Government of India to take a firm and proactive stance on this matter and work towards negotiating more balanced and equitable trade terms with the United States.”

Rahul Mehta, Chief Mentor of Clothing Manufacturers Association of India (CMAI), stated, “While we continue to hope that this development is part of a broader negotiation strategy, we strongly recommend that both the Government and the industry collaborate urgently to devise measures that can mitigate the adverse impact of this draconian levy.”

CMAI anticipates that the coming months will be extremely challenging for the Indian apparel export sector and calls for strategic intervention to safeguard the industry’s long-term viability.