9, Dec 2023
Prime Video to Premiere its Original Reality Series to Discover and Empower India’s Most Promising Startups, Mission Start Ab, on December 19
MUMBAI, India—December 9, 2023—Prime Video, India’s most loved entertainment destination, announced the premiere of its Original reality series Mission Start Ab. The first-of-its-kind competitive series will focus on grassroots entrepreneurs in India, and take their stories of determination, resilience, and unwavering perseverance to global audiences in 240+ countries and territories with its worldwide premiere on the service on December 19. The series has been conceptualized and developed in collaboration with the Office of the Principal Scientific Adviser (PSA) to the Government of India, with the objective of discovering entrepreneurs from diverse corners of India and empowering them to create the next potential Unicorns.
The series features three of India’s most knowledgeable and experienced investors—Kunal Bahl (Snapdeal and Titan Capital), Anisha Singh (She Capital), and Manish Chowdhary (Wow Skin Science)—who not only act as judges and investors but also step in as mentors to guide and nurture contestants to sharpen the skills needed to scale their startups. Hosted by Masaba Gupta and Cyrus Sahukar, Mission Start Ab is executive produced by Indrajit Ray, directed by Srimanta Senguptta, and is an Endemol Shine India production. Mission Start Ab is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership.
Mission Start Ab brings together a diverse array of new-age startups and entrepreneurs spanning sectors such as robotics, fintech, ed-tech, health and wellness, and technology-enabled marketplaces. The series offers viewers a front-row seat to the dynamic innovation and development taking place at the grassroots level in India.
It explores the unique stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real-world challenges. Through a series of intense tasks, interactive exercises, and one-on-one mentorship sessions, the show not only prepares these ten entrepreneurs to not only turbo-charge their made-for-India innovations but also serves as an invaluable guide for aspiring innovators across the country.
“At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions,” said Sushant Sreeram, country director, Prime Video, India. “Unlike any other entrepreneurial reality show, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top-tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams.”
Talking about the show Rishi Negi, Group Chief Operation Officer, EndemolShine India and Banijay Asia said, “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the 10 founders, audiences are taken on a journey that makes them privy to their dreams and struggles, and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers, and challenge everyone to dream and dare to try.”
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- By Rabindra
9, Dec 2023
RnB Sensation Thomson Andrews Uplifts World Digital Detox Day at The Gateway of India Monument
Mumbai, December 9, 2023 – Renowned RnB singer Thomson Andrews took center stage at the iconic Gateway of India monument, delivering a mesmerizing performance of the anthem “Perfectly Imperfect” for the celebration of World Digital Detox Day. World Digital Detox Day is an international awareness day established to promote digital balance and wellness. The annual event, held each December 10th, encourages individuals and communities to disconnect from technology and reconnect with friends and loved ones in person. World Digital Detox Day (WDDD 2023) is organized by the World Digital Detox Day Organization.
Dr. Vishal Madane, is the musically creative force of the soul-stirring song “Perfectly Imperfect” for WDDD 2023. The song is beautifully composed and musically produced by the talented Mr. Satish Chakravarthy, with lyrics penned by Dr. Vishal Madane and the rap lyrics performed by Carter. Thomson Andrews, known for his soulful voice and Bollywood playback singing, TV hosting, and TEDx talks, lent his vocals to the English version of the anthem, alongside rapper Carter. The artist is also the founder of ‘THROAN OF ART,’ a media entrepreneur who actively supports social causes such as women empowerment, elderly care, and humanitarian efforts, embodying a commitment to social sustainability.
Reflecting on his experience, Thomson Andrews expressed, “It’s an honor to perform for this wonderful initiative. The GATEWAY OF INDIA holds a special place in my heart, from childhood memories to now standing on its stage. The depth of the song’s emotions, combined with the thought-provoking lyrics, truly inspire people to take a break from the digital world for better mental health and balanced living.”
Thomson Andrews donned a custom-made traditional Indian Bandgala suit designed by the acclaimed Pankaj Kumar, adding a touch of elegance to the evening. The singer’s impactful presence at the Pre-Celebration event on December 5th marked a significant contribution to the success of World Digital Detox Day. The performance videos of all unique talent displays by several artists who performed are set to captivate audiences worldwide on December 10, 2023.
Dr. Rekha Chaudhari, the visionary founder of the World Digital Detox Day Organization and Global Wellness Ambassador of India, states, “Our lives have become slaves to the digital world, constantly browsing, binge-watching, and seeking validation on social media. This has led to a unique epidemic of digital addiction. World Digital Detox Day offers an opportunity for people around the world to strengthen their personal relationships by dedicating time to connect in person, free from the distractions of devices.
The Mumbai event, held at The Gateway of India, was attended by eminent political personalities and celebrities among which veteran Actor Anupam Kher was also present, setting the tone for the main event on December 10th, 2023.
9, Dec 2023
Bharat Petroleum and Tata Passenger Electric Mobility collaborate to setup 7,000 chargers
Bengaluru, 9th December 2023: Bharat Petroleum Corporation Limited (BPCL), a Fortune 500 and a Fully Integrated Maharatna Energy Company and Tata Passenger Electric Mobility Ltd. (TPEM), known for pioneering India’s electric vehicle revolution, have signed an MOU to collaborate in establishing public charging stations across India. The collaboration will leverage BPCL’s widespread fuel stations network and TPEM’s insights from over 1.15 lakh Tata EVs on Indian road, to set up chargers at locations frequently visited by Tata EV owners. Additionally, BPCL will gather insights on charger usage to improve customer experience.
This agreement between TPEM and BPCL aims to improve the overall experience for EV owners across India. The two companies are also exploring the possibility of introducing a convenient payment system through a co-branded RFID card, making payment easier for Tata EV users and to encourage more people to adopt electric vehicles in the country.
BPCL boasts a nationwide network of over 21,000 Fuel Stations and is committed to a sustainable future by amalgamating strategy, investments, and environmental goals. BPCL aims to install 7,000 electric vehicle charging stations by next year. To alleviate electric vehicle owners’ range concerns, BPCL has initiated over 90 Electric Vehicle Fast Charging Highway Corridors across the nation, ensuring a fast-charging station approximately every 100 kilometers on both sides of major highways. These corridors span more than 30,000 kilometers across various highways, assuring enhanced EV convenience and accessibility.
According to Santosh Kumar, Executive Director In charge Retail, BPCL said “BPCL is constantly striving to align with the nation’s vision to achieve net zero carbon emissions by 2040. BPCL steadily moving closer to goal to converting 7000 of our conventional retail outlets into energy stations which is a part of a comprehensive decarbonization strategy to support and prioritize sustainable initiatives. BPCL has already set up a very large network of fast charging stations across highways. EV is a field of collaboration and we believe that the joining hands with TPEM shall take the EV game of BPCL and TPEM to the next level.”
TPEM is the market leader in EVs in India, commanding a market share of over 71% in electric passenger vehicles. With more than 115,000 Tata EVs on Indian roads, where 75% are used as primary vehicles, TPEM continues to lead the way in India’s electric mobility revolution.
According to Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd., “EV adoption is a key imperative to combat the deteriorating air quality in Indian cities. Wide-spread and reliable charging infrastructure will be a key catalyst for accelerating EV adoption in India. In line with our commitment to develop the charging ecosystem in India, we are delighted to announce our strategic collaboration with BPCL, which is aimed at accelerating India’s journey towards e-mobility. This collaborative partnership epitomizes our shared vision of fostering positive change – an enabling infrastructure for the growing EV customer base. It will benefit from TPEM’s unparalleled EV usage insights, and BPCL’s formidable nationwide network. It has the potential to reshape the landscape of charging infrastructure in the country.”
Case studies from across the world show that ubiquitous and convenient charging infrastructure is a prerequisite for driving EV adoption, and that growth in charging infrastructure results in an exponential growth in EV adoption. The collaboration between two leading companies is expected to accelerate the growth of charging infrastructure in the country, and thus contribute to mainstreaming EV adoption in India.
9, Dec 2023
Humans of Digital Marketing (HODM) Aims to Empower 50,000 Undergraduates with AI/ML, Electric Vehicle, and Digital Marketing Skills by 2024
New Delhi, 9th December 2023 – HODM, a leading digital education provider headquartered in Gurgaon, has unveiled its ambitious plan to equip 50,000 undergraduates with essential skills in AI/ML, Electric Vehicles, and Digital Marketing by 2024. This groundbreaking initiative underscores HODM’s commitment to bridging the gap between academia and industry, preparing the next generation of leaders for a rapidly evolving technological landscape.
HODM’s ambitious goal of training 50,000 undergraduates in AI/ML, Electric Vehicles, and Digital Marketing by 2024 demonstrates its dedication to empowering the next generation of leaders. With its practical approach, industry-veteran trainers, and an extensive network of hiring partners, HODM is poised to make a significant impact on the technological landscape in India.
HODM’s innovative curriculum now encompasses practical courses in AI/ML, Electric Vehicles, and Digital Marketing, providing undergraduates with hands-on experience and knowledge to excel in the digital world. Recognizing the increasing importance of artificial intelligence, machine learning, and the electric vehicle sector, HODM aims to prepare students for a diverse array of career opportunities in addition to digital marketing.
“We are thrilled to embark on this transformative journey to empower undergraduates with the skills needed to thrive in the 21st-century workforce,” said Brigadier Suresh K Sareen, Chief Strategy Officer at HODM. “Our comprehensive programs, including courses in AI/ML, Electric Vehicles, and Digital Marketing, will bridge the gap between academia and industry, ensuring that students are well-versed in cutting-edge technologies and market
trends.”
HODM’s team of over 50 experienced trainers, each with a proven track record in their respective industries, will guide students through the core elements of AI/ML, Electric Vehicles, and Digital Marketing. The courses cover areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising,
Content Marketing, Email Marketing, Analytics & Reporting, as well as specialized modules in AI/ML and Electric Vehicles.
To facilitate a seamless transition from classroom to career, HODM has forged partnerships with over 50 hiring partners, providing students with access to internships and job opportunities upon program completion. This extensive network of industry connections will give students a competitive edge in the job market and open doors to promising careers in AI, ML, Electric Vehicles, and Digital Marketing.
“We understand the dynamic nature of the technology landscape, and our goal is to equip undergraduates with the expertise needed to succeed in these transformative fields,” said Mahesh Gaur, co-founder and Head of Marketing at HODM. “Our comprehensive programs in AI/ML, Electric Vehicles, and Digital Marketing are tailored to meet the demands of the evolving job market.”
HODM’s commitment to excellence is evident in the success of its alumni, with over 7,000 students securing positions in top companies across various technological domains. The practical and industry-aligned approach offered by HODM’s programs ensures that graduates are well-prepared to excel in the rapidly evolving digital landscape.
9, Dec 2023
The price for Aprilia RS 457 announced at INR 4.10 Lakhs (Ex-Maharashtra), pre-bookings open from 15 Dec 2023
Pune, 09 December 2023: Piaggio Vehicles Pvt Ltd, the 100% subsidiary of the Italian auto giant, Piaggio Group has announced the price for their much-awaited mid-performance sports bike, the Aprilia RS 457 at INR 4.10 lakhs (ex-Maharashtra). Customers can pre-book the sports bike from 15 Dec 2023 on the Aprilia India website as well as at the Aprilia Motoplex Dealerships across India for INR 10,000 only. The start of deliveries of the sports bike is tentatively announced from March 2024. The announcement was made by Mr Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd at the India Bike Week in Goa. The new Aprilia RS 457 makes its Indian début following its design and development at Aprilia’s headquarters in Italy, at the same technical HQ that produces superbikes and MotoGP bikes.
Speaking at the announcement, Mr Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd said, “ Performance luxury is core to Aprilia vehicles and they all come with a racing DNA. The introduction of the RS 457 is a new chapter for India’s sports bike category and the mid-performance segment is a perfect gateway to get into serious sports biking. We believe that the Indian mid-performance market is at the cusp of a revolution and sports bikes will make serious headway in a predominantly cruiser-dominated market. What works for us is that the infrastructure in India is thriving, the consumers are ready to explore and demand more from their bikes, and even the culture of motorsports is penetrating with the likes of premium 2-wheeler motorsports coming to India. We are excited to leverage our successful racing history and shape India’s unique motorbike culture and there could not be a better product than a sports bike from the RS family which has a legacy of global fandom through the RS 660, RSV4 and of course the RSGP bikes. This is India’s time to take to the world of sports biking!”
Adding his thoughts, Mr Ajay Raghuvanshi, EVP 2 Wheeler Domestic Business Piaggio Vehicles Pvt Ltd said, “Over the last few years there has been a rapid rise in the mid-performance segment for motorcycles. The sale of motorcycles with engine capacities ranging from 250cc to 750 cc, increased by 38% last fiscal, more than double the overall two-wheeler category. Thanks to the rapidly developing road infrastructure, we are witnessing a cultural shift in biking as a hobby versus as just a mode of transportation. With the Aprilia RS 457, Indian consumers will now have easy access to a world-class racing sports bike and experience the thrill of riding like never before. We are ready and excited to provide customers with a great product and equally great service befitting of an Aprilia.”
He further added, “The Aprilia RS 457 will be retailed exclusively through our flagship Motoplex format, which also retails the CBU units of the RS 660 and RSV4. We intend to provide the best customer experience hence the decision to retail through only Motoplex ensuring unparalleled quality and customer satisfaction. We are in the process of expanding our Motoplex network by converting existing select dealerships in target cities and adding new dealerships.”
Aprilia has applied all the technical innovations pioneered in racing and the knowledge of its extraordinary technicians to road sports bikes, bringing motorcyclists the highest levels of performance and riding pleasure. The bikes are designed to amaze with innovations drawn from the long and successful racing history that has shaped Aprilia’s unique motorbike culture.
9, Dec 2023
Mohite Racing Accelerates Into the Ceat Indian Supercross Racing League With the Acquisition of a Franchise Team
Pune, December 09, 2023: The CEAT Indian Supercross Racing League (ISRL), dedicated to reshaping the motorsports landscape in India, proudly welcomes a new powerhouse into its ranks as Team Mohite Racing, led by passionate motorsports enthusiast Abhishek Mohite. With this addition, the league takes a significant stride towards elevating the standards of motorsport in the country. The team will be based out of Kolhapur.
Mohite Group, is a pioneering force in the construction industry, with a rich legacy spanning several decades. Specializing in the construction of dams, buildings, mining, and earthworks further diversifying to Textiles, Automobiles, Education, hydro power and energy sector.
Beyond Construction, the company proudly runs the Mohite’s Racing Academy which has India’s biggest Go-Karting track since 2006. This initiative reflects the company’s commitment to community engagement, youth development, and fostering a culture of excellence beyond the boardroom.
Mohite Group stands as a dynamic and multifaceted organization, integrating construction prowess with a commitment to energy sustainability, sports and a future-focused vision.
Abhishek Mohite, Team Mohite Racing, expressed his excitement about this new partnership: “Joining the CEAT Indian Supercross Racing League with Team Mohite Racing is an incredible achievement and a true milestone for me. I am extremely excited to be part of this innovative approach to motorsports, which aligns perfectly with my passion for racing. Through this partnership, we are committed to inspiring and nurturing young talent in the field and develop Indian motorsport landscape.
Veer Patel, Director & Co-Founder at Supercross India Pvt Ltd., extended his warm welcome to Team Mohite Racing, stating, we are incredibly proud to welcome such a talented team to our league. Their knowledge and dedication to motorsport perfectly align with our mission to revolutionise the motorsports scene in India. Our goal is to provide the best entertainment and quality in motorsports for fans nationwide, and together, we will make this a reality.
With the addition of Team Mohite Racing, the CEAT Indian Supercross Racing League has announced Five teams, with more exciting announcements on the horizon. The league is set to raise the bar for motorsport in India, promising a season filled with exhilarating experiences for fans and participants alike.
9, Dec 2023
Vicky Kaushal Gets Candid About His Films, Characters, Life And A Lot More In Femina’s December 2023 Issue
National, 09th December 2023: Vicky Kaushal’s journey in the world of cinema has been nothing short of remarkable. From his memorable debut in Masaan to his acclaimed roles in films such as Manmarziyaan, Raazi, and Uri: The Surgical Strike, Vicky has always been a standout actor in the industry. Yet, he is one who credits his ability to deliver varied performances over the years to his directors. Putting his heart and faith in director Meghna Gulzar, he took on the role of the legendary Field Marshal Sam Manekshaw in Sam Bahadur, which was released earlier this month. In Femina’s December 2023 edition, we delve into the story of his evolution, highlighting his journey to becoming one of the finest actors we know. The Cover Story celebrates the compelling journey of an actor whose talent and commitment continue to have an enduring impact on the big screen.
Speaking about his approach to acting and his life choices, Vicky says, “Our job is to fake emotions, but, strangely, it is also about finding the truth in that and being honest at that. I just want people to connect to that honesty and that realness in me… In life, peace of mind really matters more to me than being right or making the right decision. I just say that this is what I’m feeling in my heart and I go by it; I ask God to take care of everything else.”
Talking about his latest release and the character of Field Marshal Sam Manekshaw, Vicky adds, “I had to not walk or talk like myself; I had to create a different personality altogether. I made my instinct, my impulse, my physicality, and tonality all about his character. It has been a great opportunity, but you have to constantly remember that it is a big responsibility, you can’t take it lightly.”
He also delves into his chosen philosophy for life, his regular self once the camera turns off, and his thoughts regarding karma, among other intriguing aspects.
9, Dec 2023
94% of manufacturing employees agree that their company is actively trying to provide more flexible work arrangements for frontline workers; Survey Conducted by UKG
● 84% of manufacturing employees (32 % strongly agree, 52% agree) acknowledge that there are two separate cultures in their company: one for frontline workers and one for everyone else
● Among manufacturing organisations, 77% (38 % strongly agree, 39% agree) find it more challenging to fill frontline manager roles compared to non-manager roles
● A significant 94% of manufacturing employees (51 % strongly agree, 43% agree) affirm that their company is actively trying to provide more flexible work arrangements for frontline workers
● 69% of Indian manufacturing employees (31% strongly agree, 38% agree) feel that their organisation is not doing enough to take advantage of mobile technology to support the frontline employee experience
● The report was launched at the latest UKG LIVE event.
BENGALURU, India, 09, December, 2023 — Amidst the dynamic contours of the Indian manufacturing sector, a notable majority of organizations are taking proactive strides to embrace flexibility, ushering in a new era of improved working conditions for their frontline workforce. A new study by UKG, a leading provider of HR, payroll, and workforce management solutions for all people explores topics ranging from the prioritization of employee wellness to the transformative impact of digitalization on revenue and productivity. Additionally, it addresses pressing concerns such as cybersecurity in the era of digital transformation, the evolving role of artificial intelligence in manufacturing, and the strategic focus on building a skilled talent pipeline within the Indian manufacturing landscape.
The study surveyed 314 HR leaders in India-based manufacturing organizations to gauge the impact of labor supply, labor laws, and compliance on operations. The survey covered diverse industries, with manufacturing at 43%, and food processing and pharmaceutical/life sciences each at 28%.
Impact of labour laws and compliance on manufacturing organisations operating in India In the fiscal year 2019-20, amid the peak of the pandemic, the Indian Parliament enacted four new labor codes. These codes consolidated a network of 29 central labor laws and encompassed the Code on Wages, 2019; the Industrial Relations Code, 2020; the Occupational Safety, Health and Working Conditions Code, 2020; and the Code on Social Security, 2020. Despite this, certain states are still in the process of formulating and publishing rules to implement these codes, given that labor is a subject falling under the jurisdic ions of both the central government and individual states.
Moreover, an overwhelming 96% of organizations find their state’s current labor laws and regulations effective in fostering a favorable working environment for the manufacturing industry. Regarding year-over-year changes in compliance costs in the past 12 months, 75% of organizations noted shifts, with 50% reporting a moderate increase and 25% indicating a significant increase.
The survey included manufacturing organizations from different Indian states, with the breakdown as follows: Andhra Pradesh (10%), Bihar (11%), Gujarat (14%), Haryana (10%), Karnataka (15%), Maharashtra (32%), Tamil Nadu (15%), Telangana (6%), Uttar Pradesh (13%), West Bengal (7%), and Other (3%).
To what extent are organisations prioritizing the frontline employee experience? (and is it enough?)
In India, the study reveals that 52% of Indian manufacturing organisations have adopted flexible scheduling practices, empowering employees with the autonomy to set shift availability, swap shifts, or extend working hours. Other key offerings include 51% prioritizing employee well-being through wellness programs, 49% extending financial wellness benefits such as earned-wage access and same-day pay, 39% utilizing an employee communications mobile app, 34% offering hybrid or remote-work options, and 34% emphasizing predictable work schedules. Additionally, 27% provide paid time off, and 44% offer training and development opportunities.
Commenting on the survey, Sumeet Doshi, Country Manager at UKG India, said “As we navigate the intricate landscape of Indian manufacturing, our survey unfolds a narrative of progress and people-centric innovation. A compelling 52% of manufacturing organizations have embraced flexible scheduling practices, underscoring our commitment to empowering frontline workers. This not only provides them with autonomy over their work hours but also signifies a pivotal step towards a more agile and employee-focused industry. Furthermore, the resounding 96% endorsement of the effectiveness of state labor laws in fostering a positive working environment amplifies the collaborative spirit driving the manufacturing sector’s success.”
Synergizing Human Potential with Technological Innovation in Manufacturing
69% of Indian manufacturing employees (31% strongly agree, 38% agree) feel that their organization is not doing enough to take advantage of mobile technology to support the frontline employee experience.
Presently, 10% of Indian manufacturing organizations leverage the power of Artificial Intelligence (AI) for optimizing workforce scheduling. In contrast, 38% of these organizations rely on digital tools to enhance their scheduling processes. Furthermore, 41% of Indian manufacturing entities harness electronic tools for workforce scheduling. On the other hand, 11% still adhere to manual processes for scheduling.
Ashok Saxena, VP Engineering at UKG India, noted that “The data clearly reveals the considerable untapped potential for incorporating technology into the Indian manufacturing sector. While a mere 10% currently embrace the efficiency of Artificial Intelligence for workforce scheduling, there’s a significant 38% leveraging digital tools. Simultaneously, the feedback from our workforce is paramount, with 69% expressing a desire for more emphasis on mobile technology to enhance the frontline employee experience. This underscores the pivotal role of technology, urging organizations to not only embrace AI but also prioritize the integration of mobile solutions for a more connected and empowered workforce. The future of manufacturing lies in the seamless synergy of human potential and technological innovation.”
Crucial priorities for manufacturers over the next 12 months
Over the upcoming year, 47% of manufacturers are placing a high priority on employee well-being and safety, while 41% are emphasizing cybersecurity, and 40% are directing their attention towards digital transformation. Additional priorities encompass recruitment (32%), retention (23%), Diversity, Equity, Inclusion, and Belonging (DEI&B) initiatives (39%), sustainability efforts (39%), fortifying supply chain resilience (35%), exploring AI and generative AI (35%), nurturing a positive workplace culture (32%), and preparing for resiliency and disaster scenarios (27%).
9, Dec 2023
Bangalore based Digital Parenting tech platform – Baatu Technologies unveils India’s first and Safest Smart Tab for kids – Enable Tab
Mumbai, 9th December, 2023: Baatu Tech, at the forefront of revolutionizing digital parenting, proudly introduces the ‘Enable Tab’, powered by the Android 12 operating system—India’s leading parental control tablet designed to safeguard children in the virtual realm. Recently launched Enable Tab, is conveniently available for purchase on Baatu Tech’s official website and popular e-commerce platforms such as Amazon and Flipkart. To celebrate this milestone, Baatu Tech is extending exclusive benefits to its customers during the launch period. Take advantage of special concessions, including a referral bonus and a generous Rs. 500 ‘direct purchase’ discount as part of our inaugural offer.
The ‘Enable Tab’ leverages the power of Artificial Intelligence (AI) to enhance digital parenting capabilities. As the flavor of the season, AI plays a pivotal role in the tablet’s functionality, particularly in the identification of inappropriate content. The device’s claim to fame lies in the ability of the AI models to detect and alert parents about potentially harmful material, ensuring a safe and secure online environment for children. Its parental control system is distinct, offering a seamless link between the “Baatu Parenting App” and the ‘Enable’ tab, providing detailed insights into children’s online activities. The Enable Tab does not work without being connected to the parenting app, thus ensuring that every minute spent online is supervised and safe for your ward.
The organization further ensures the security and privacy of children by employing end-to-end encryption, assuring that personal information remains protected and is not used for advertising purposes. Other key features include:
● Geo-Fencing: Creating virtual perimeters to notify users when entering or leaving specific areas
● Screen Time Monitoring: Enabling parents to set daily screen time limits and gain insights into device and app usage through detailed statistics
● App Control/Monitoring: Parental access to lock/unlock specific applications
● Identifying Inappropriate Content: Scanning all content sources for inappropriate material using AI models
● Battery Level Monitoring: Tracking and notifying parents when the battery reaches critical levels.
● Providing parents with call usage statistics, text monitoring, and call whitelisting
Additionally, The Enable Tab is a powerhouse tablet that can handle anything you throw at it. It’s perfect for students, professionals, and families needing a device to keep up with their busy lifestyles. It boasts a large and clear 10.1-inch HD display, a powerful MediaTek processor, dual cameras, supreme speakers, and a long-lasting 6000mAh battery.
Furthermore, Baatu Tech recognizes the need to address critical concerns about online safety, including mental health. The ‘Enable Tab’ introduces a suicide alert feature, utilizing AI algorithms to identify potential signs of distress in children’s online activities. This groundbreaking functionality goes beyond traditional parental control measures, providing parents with timely alerts and resources to intervene and support their children during vulnerable moments.
Sandeep Kumar, Founder & Managing Director, Baatu Tech said, “In an age of hyper-connectivity, the widespread use of phones to keep children occupied sparked our interest in understanding the impact on the next generation. While acknowledging the need for digital literacy, we must ensure that what should function as a boon does not become a bane. The Enable Tab is the perfect way to strike this balance. It embodies our effort to ensure that every child can explore the deep spans of the internet without risking their well-being. “
Baatu Tech is committed to continuous improvement, offering timely updates and upgrades for added security and features. Therefore, it is a trusted ally for helping children navigate the virtual landscape.
9, Dec 2023
Mayur More shares insights into his Slum Golf journey, reveals his experience of learning a new game for Amazon miniTV series
Mumbai, 9th December 2023: Amazon miniTV, Amazon’s free video streaming service, took viewers on an exhilarating journey riding high on emotion, passion and adrenaline with its acclaimed sports drama series, Slum Golf. The series chronicles the inspiring story of Pawan, who goes from navigating life in Mumbai lanes to basking in the glory of the sport, presenting a strong narrative of dreaming big in the face of societal challenges. Featuring Sharad Kelkar, Mayur More, and Arjan Aujla in pivotal roles, Slum Golf is currently streaming on Amazon miniTV for free.
Talking about the most crucial criterion for playing the character of Pawan in the series, Mayur More shared, “In Slum Golf, Pawan strives hard to become a professional golfer, which made me wonder how I would bring out authenticity in my portrayal. I was confident about managing to bring conviction to other aspects of my performance except for authentically essaying the role of a professional golfer. Interestingly, Vinay, one of our writers, plays golf, and it was the first thing I got to know when I finally got roped in for the series. So, I told them clearly that I wanted to learn golf. I remember I even told the team that I wouldn’t take up the role if I couldn’t get to learn golf. It was an important criterion for me. Unfortunately, I had very little time to learn golf, around 15-20 days, as we were supposed to start shooting in May.”
Delving further into the preparations for learning the key basics of golf, Mayur expressed, “We couldn’t get the coaching that we were supposed to. There is a small sports club in Lokhandwala, where you can go and work on your basics, so I went there and practiced. Golf is a very difficult game. Before hitting the ball, my coach repeatedly told me that I must remember 89 things, and I was like I don’t even have 89 days for this. However, I somehow managed to practice, tried to learn their posture and body language and understand how they hit the ball and where it landed. I learned all this just to be able to sink my teeth into my character as a pro golfer. Although I was hitting bad shots, there were a few decent ones too, which used to boost my confidence.”
Adding to this, he emoted his delight to being praised for his professional body language, “I used to get comments that I fit the role of a pro golfer, which was an advantage. I knew I could crack the posture. I got to learn so many new things about golf – how one thinks when one hits the ball, deals with the pressure, understands the direction of the wind, among many other things. Since I have a cricketing background, getting a hang of the body language was not a herculean task. I am glad that I got to learn a new game.”
Indulge in this endearing tale and experience a range of emotions with Slum Golf on Amazon miniTV, available on Amazon’s shopping app, on Fire TV, and Play Store.
