3, Nov 2023
Social Beat’s Amar Badi campaign for Fortune Foods’ Durga Pujo Celebration
Embrace Tradition and Strengthen Community Bonds

Chennai, 03 November 2023: Social Beat, a pioneering digital agency, introduced their latest digital campaign “Amar Badi” for Fortune Foods. “Amar Badi,” which celebrates the joyous occasion of Durga Pujo, aims to bridge the gap between tradition and innovation, embracing the essence of this cultural festival while reinforcing the brand’s commitment to customers’ cherished moments.
The campaign envisions drawing inspiration from Durga Pujo’s rich history and bringing communities closer together. The digital campaign was launched across platforms and affiliates, partnered with ShareChat and Zee5.
The primary objective of the “Amar Badi” campaign was to find communication spaces that resonated with the Bengali community and celebrate Durga Pujo with love, food, and enthusiasm all while deepening their connection with the Fortune Foods brand. The campaign was targeted at enhancing brand love and creating lasting memories during Durga Pujo.
Sanjay Adesara, Head of Marketing at Adani Wilmar said “We wanted to celebrate the spirit of Durga Puja with a campaign that is innovative and unique. Through the “Amar Badi” campaign, we have attempted to keep the Durga Pujo traditions in place while celebrating it with a modern twist. The overwhelming response we received to the campaign reiterated our belief and commitment to being an integral part of this culture”.
Vikas Chawla, Co-Founder, of Social Beat: said “Through the ‘Amar Badi’ campaign, we aimed to create a fusion of tradition and technology that resonated with the heart of Durga Pujo. This campaign was a testament to our commitment to celebrating cultural festivities in innovative ways. We’ve measured success not just in numbers but in the smiles, we’ve brought to our audience’s faces. ‘Amar Badi’ embodies the spirit of Durga Pujo, and we’re thrilled to have shared this remarkable journey with our community.”
Panisa Shah, Director – Creative, Social Beat; said “The ‘Amar Badi’ campaign was a creative tapestry that wove the rich traditions of Durga Pujo with the dynamic innovations of the digital world. It was a journey of immense joy, as we witnessed our campaign breathe life into this beloved occasion. ‘Amar Badi’ showcases the very essence of Social Beat’s creative prowess, as we continue to craft experiences that celebrate tradition and embrace the possibilities of technology.”
As we continue to uphold our tradition of combining the essence of our cultural festivities with innovative digital experiences, we aim to make “Amar Badi” a reflection of the warmth, love, and joy that Durga Pujo embodied. The campaign was more than just a celebration; it was a testament to the importance of embracing tradition while welcoming innovation.
About Social Beat
Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, they are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & Linkedin. D2Scale is their centre of excellence for D2C and retail brands to drive e-commerce growth. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Arvind Brands, Indian Terrain, Mahindra Finance, Kalpataru Group, Go Colors, JK Cement, Sundaram Mutual and with hyperscaling startups including boAt, WOW Skin, Licious, Niyo, Gamezy, Veeba, A23 Games, Kapiva and Sukoon Health on driving innovation through a combination of creativity and performance.
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- By Rabindra

3, Nov 2023
“To My Circle of Friends: Call Me By My Name” Exhibition Unveils a Profound Celebration of Identity and Connection
New York, NY, November 03, 2023 , In a world that is becoming increasingly interconnected and diverse, the exhibition “To My Circle of Friends: Call Me By My Name” delves into the heart of personal identity and the way in which we address and relate to one another. The show features an array of thought-provoking artworks, each of which offers a unique perspective on the themes of self-identity, naming, and the power of human connections.
The artists featured in this exhibition hail from various backgrounds, creating a dynamic and multi-dimensional narrative that mirrors the rich tapestry of our society. Through a wide range of artistic mediums, including painting, drawing, and collage, these talented artists express the many facets of their personal identities while exploring the significance of names and the meanings they carry in our lives.
Visitors to “To My Circle of Friends: Call Me By My Name” will experience a diverse range of artistic expressions, from abstract and avant-garde works that challenge conventional notions of identity, to more traditional pieces that capture the essence of personal stories and experiences. This exhibition provides an opportunity to engage with art that is not only visually captivating but also deeply introspective.
3, Nov 2023
Meet the MIX-ALPSD1, a Nifty Mini-ITX for the Smart Kiosk Market
Taipei, Taiwan, November 03, 2023 , AAEON, a leading producer of industrial motherboards, has announced the release of the MIX-ALPSD1, a Mini-ITX that supports up to 45W CPUs from the 12th Generation Intel® Core™ Processors for IoT Edge platform (formerly Alder Lake PS).
In choosing this CPU range, the MIX-ALPSD1 benefits from the strong processing power and efficient performance hybrid architecture that characterizes the 12th generation’s mobile processor line, while retaining the flexibility of its LGA1700 socket-type desktop CPU range.
Targeting the smart kiosk market, the MIX-ALPSD1 is available with a fanless thermal dissipation options when paired with a 15W CPU (UL SKU) from the platform’s lineup. This has the benefit of providing quieter operation and lower power consumption, while also maintaining substantial processing power of up to 10 cores (2 P-cores, 8 E-cores) and 12 threads.
The MIX-ALPSD1 offers three simultaneous 4K displays at 60Hz, courtesy of two HDMI 2.0 ports and eDP pin header. LVDS is also available via internal connector, colayed with the aforementioned eDP. The board’s support for Intel® Iris® Xe Graphics with up to 96 graphics execution units and CPU-derived AI acceleration features via Intel® Deep Learning Boost mean it can provide sophisticated display outputs across multiple screens, again conducive to powering applications within its target market.
For data acquisition and security, the MIX-ALPSD1 contains an external I/O made up of three USB 3.2 Gen 2 ports and two RJ-45 ports for Realtek® RTL8111H-CG gigabit ethernet. It also hosts multiple internal connectors, including an AAFP header for HD audio, a digital I/O header, and four COM box headers providing one RS-232/422/485 and three RS-232 interfaces.
To expedite data transmission while utilizing these communication protocols, the board has two SODIMM slots for 4800MHz DDR5, while it also boosts data security with onboard TPM 2.0.
For storage, the MIX-ALPSD1 can accommodate a 6Gb/s SATA SSD, as well as possessing an M.2 2280 M-Key slot for NVMe. Further expansion is available in the form of an M.2 3042 B-Key and M.2 2230 E-Key slot, which open the door to 5G and Wi-Fi module installation.
3, Nov 2023
Ganglia Technologies Pvt Ltd Honored with the “Promising & Innovative Technology Company of the Year 2023
Bengaluru, November 3rd, 2023: Ganglia Technologies Pvt Ltd, housed in the Manipal GoK Bioincubator in Manipal, Karnataka, received the prestigious “Promising & Innovative Technology Company of the Year 2023” Karnataka Award in the “Futuristic Product Development & Research” category. This esteemed recognition was presented at the 22nd The Great Indian Entrepreneurship, Design, Business & Startup Awards & Conference 2023, an event that celebrates entrepreneurship, innovation, and business leadership excellence. The awards were presented by Rajah Vijay Kumar, a Scientist and Innovator with over 150 IPR assets, and K Raghu, a renowned Chartered Accountant and former President of ICAI.
Representing Ganglia Technologies Pvt Ltd at the event were Dr. Jairaj Mymbilly Balakrishnan, Chairman, and Dr. Dasharathraj K Shetty, the Managing Director. They were accompanied by key members of the company’s core Design Team(current and former): Shreyas Holla, Prithvi Tilwani, and Sripathi RB. All the team members are either MAHE alumni or students.

In their remarks, the team expressed their gratitude, stating, “Dr. TMA Pai, the founder of Manipal, has always been a role model for us. We owe this award to Manipal Academy of Higher Education, Manipal, whose support has been instrumental in bringing us to this stage. We also thank the Leadership of MAHE, KMC, MIT, and Manipal-GoK-Bioincubator, who have always been with us. We thank our mentors, including Dr. Sharathkumar Rao, Pro-VC MAHE, Cdr. Dr. Anil Rana, Director-MIT-Manipal; Dr. Padmaraj Hegde, Dean KMC-Manipal, and Dr. Manesh Thomas, CEO, Manipal GoK Bioincubator. Our Directors, Dr. Balakrishna SM and Dr. Sandeep S Shenoy, as well as our dedicated employees and interns, have played a vital role in making this achievement possible.”
The award ceremony and conference took place at The Taj West End, The Grand Ballroom, Bengaluru, on October 30, 2023, Monday. This flagship event brought together more than 350 industrialists, start-up founders, architects, interior designers, prominent business figures, and entrepreneurs. Distinguished attendees included ingenious bureaucrats, top architects, global leaders, CEOs, and politicians.

3, Nov 2023
Rocky Mountain Hospital for Children Named Colorado Parent Magazine’s Family Favorite Hospital for Seventh Year in a Row
Denver, CO, November 03, 2023 , Rocky Mountain Hospital for Children (RMHC) is proud to have been voted Colorado Parent Magazine’s Family Favorite Hospital for the seventh consecutive year. RMHC at Presbyterian/St. Luke’s Medical Center, located at 20th and N. High Street in Denver, Colorado, serves the entire Rocky Mountain Region and is the anchor facility for the HealthONE system of comprehensive pediatric care.
“Being voted the Family Favorite Hospital by the readers of Colorado Parent is a truly meaningful recognition from our community, and comes as a result of the hard work and dedication by our doctors, nurses, and colleagues,” said Maureen Tarrant, President and CEO of Presbyterian/St. Luke’s Medical Center and Rocky Mountain Hospital for Children. “Our mission is – and always has been – to improve more lives in more ways. I am incredibly grateful for the passion, strength, compassion and commitment to excellent patient care shown by all our teams.”
RMHC is honored to provide world-class healthcare. At RMHC, teams work to strengthen connections between the “hospital” world and that of pediatric patients and families. Their work is inspired by the intersection of medical innovation, a care like family approach and the colorful worlds children create through their imagination, energy and talent. Whether a child needs a minimally invasive surgical specialist or a family needs high-risk care for their unborn child, RMHC teams understand and collaborate to help patients get back to their worlds quickly.
3, Nov 2023
Dreaming of a Big Home… Financial Moves to Make It Happen
– by Akash Pharande, Managing Director – Pharande Spaces
As we know, the COVID-19 pandemic triggered a remarkable shift among India’s middle class when it comes to home purchase behaviour. Typically conservative middle class Indians who earlier preferred compact and functional homes started splurging on relatively bigger properties, defying conventional wisdom.
While WFH and online schooling initially drove demand for bigger homes, this trend continued even after the pandemic subsided. There has been a deeper attitudinal shift unrelated to pandemic requirements.
Why bigger homes rule the market
– Lifestyle changes: The pandemic fundamentally altered buyer attitudes and living habits. After discovering the benefits of space and community living during lockdowns, the Indian middle class now sees large homes with amenities as the ideal, irrespective of WFH and online schooling needs fading.
– Demographic shifts: Rising nuclearization, urbanization and higher disposable incomes among middle class Indians also drive demand for bigger homes. Dual-income households want more room – for parents, future family growth and overall comfort.
– Future-proofing: Buyers want homes future-proofed against disruptions like health emergencies. Extra space provides a buffer and flexibility.
– Financial security: In India, real estate is seen as a wealth creator. Big homes equal better financial security and social stature. Unlike smaller starter homes which will later be sold to upgrade to better properties, big homes also represent permanence.
– Competitive pricing: Many leading developers offer large 3 BHKs within budget via competitive pricing and finance schemes, making bigger homes attractive investments.
– Suburbanization: The middle class continues migrating to metros’ peripheries and Tier 2/3 cities where property is cheaper, enabling purchase of bigger homes within budget.
Gradual but marked post-pandemic price appreciation has also encouraged buyers to invest in bigger homes before unaffordability sets in.

Counting the cost
But very few middle-class Indian families can afford to buy a bigger home right off the bat. Housing remains the most expensive acquisition most Indians will ever make, and bigger homes cost more.
Typically, in housing projects in a metro city, every additional bedroom costs between 15-25% more than the base 2BHK rate. For example, if a 2 BHK measures 1,000 sq.ft and costs Rs 8,000 per sq.ft, its price is Rs 80 lakhs. A 3BHK of 1,200 sq.ft (with 1 extra bedroom) at Rs 8,000 per sq.ft will cost Rs 96 lakhs, or 20% more.
Those additional bedrooms are definitely worth it. Apart from the sheer convenience and positive social connotations of a larger flat, the extra rooms allow for better utilization per square foot and in terms of rental ROI, 3 BHKs earn anywhere between 30-40% more rent than 2BHKs.
For most middle-class Indians, achieving the cherished dream of a spacious new flat calls for a lot of honest introspection, future gazing, and financial planning.
India’s middle-income groups typically face multiple financial burdens like education expenses for children, medical emergencies, financially supporting aged parents, etc. Along with these recurring expenses, the high monthly outgo towards home EMIs can overwhelm monthly budgets.
While the dream of owning that 3/4 BHK looms large on the family’s horizon, there are some immutable rules of financial planning that must not be broken. The most important one is that the expense of a home purchase should not exceed 35-40% of the total monthly household income. Breaching this limit can leave buyers cash-strapped to handle other critical spending.
Financial steps towards the 3 BHK
Track expenses and build savings: Maintain a record of monthly expenditures across categories – food, travel, shopping, utility bills, etc. This helps identify wasteful spending that can be reduced. Target to save at least 20% of your monthly income for the down payment on your home, and ensure that you always have an emergency corpus to handle contingencies.
Reduce existing debts: Try to close or prepay any outstanding loans for cars, gadgets, or vacations. This lowers your obligations and improves eligibility for the home loan.
Pay off expensive credit card bills: Credit card rollovers and revolving debts attract exorbitant interest rates of over 40% p.a. Clear off high-cost card dues with savings to free up repayment capacity.
Build a good credit score: Lenders check credit scores to assess loan eligibility and determine interest rates. Scores above 750 help secure cheaper home loans.
Avoid new purchases on EMIs: Adding more EMI commitments when home purchase is on the anvil increases the repayment burden significantly. Defer any major purchases that require loans.
Extend home loan tenure: Opting for a longer tenure of 25-30 years instead of the normal 20 years reduces the EMI outgo. This makes the home purchase more affordable.
Leverage co-applicant income: Consider including the spouse as a co-applicant for jointly availing a larger home loan amount and increasing repayment capability.
Claim tax benefits: First-time home buyers can avail deductions up to Rs 3.5 lakhs a year on principal and home loan interest under Sections 24 and 80C to reduce tax liability.
With some discipline and smart financial moves, middle-income home buyers can realize their aspirations of owning a large home while maintaining a healthy financial profile. Seeking professional guidance from financial planners also helps chalk out the best route to home ownership.
Obviously, owners of an existing home have an advantage as this property, if it is marketable, may be sold to reduce the overall financial burden. The above financial planning steps primarily address the perspective of first-time home buyers focused on acquiring a big apartment.
However, they also apply to existing homeowners whose property is modestly sized (and therefore in less demand) and/or in a very old project with very few of the modern trappings of more contemporary housing projects.
In a market where bigger, modern homes rule the demand wave, selling smaller, older properties may only help marginally in offsetting the cost of a spacious new apartment. Financial savviness and discipline can go a long way in narrowing the gap to make the dream of a spacious new home more attainable.
About the Author:
Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in West Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in West Pune.
3, Nov 2023
ZK Sports & Entertainment and Capital Motion Present: “The Velocity Experience” at the Abu Dhabi F1 2023
ZK Sports & Entertainment, the renowned sports and entertainment innovator providing VIP hospitality experiences to global sporting events, is thrilled to announce its latest venture: a collaboration with Capital Motion. Known for their exclusive F&B establishments in Abu Dhabi, including Siddhartha Lounge and the iconic beach club Café del Mar in Abu Dhabi, Capital Motion is the perfect partner to elevate the F1 experience to unparalleled heights.
The result? “The Velocity Experience” – a VIP experience offering a seamless blend of exhilarating racing, luxury, and top-notch entertainment that promises to captivate attendees from start to finish.

Over three days, The Velocity Experience will provide their guests with:
Unmatched Views: From the luxurious track viewing lounge at the circuit, where guests will be treated to panoramic vistas of the F1 track, ensuring they don’t miss a second of the high-octane action.
Culinary Delights: An all-inclusive gourmet free-flowing F&B offering awaits, ensuring palates are just as exhilarated as racing hearts.
Entertainment: Live DJ sets will set the mood throughout the day, interspersed with live entertainment acts that are sure to dazzle and amaze.
World-class Simulation: F1 enthusiasts can get closer to the action than ever before with one of the world’s best F1 Simulator experiences – right inside the suite.

F1 Authentic’s Gifts: To make the memory last, attendees will receive official F1 authentic gifts.
And the excitement doesn’t end there. As the sun sets on the racetrack, the party shifts to the iconic Café del Mar, born in Ibiza and reborn in Abu Dhabi with legendary Café del Mar chill-out music and, a picturesque 360 lounge view. Here, Velocity Experience guests will be treated to an additional three hours of prime canapés and a house open bar. Bask in the world-class music, entertainment, premium dining, and bar experiences that Café del Mar is well known globally.
“The Velocity Experience is the culmination of our dedication to offering unrivalled sports and entertainment experiences,” comments Oliver Kent – ZK Sports International CEO. “By joining hands with Capital Motion, we’re combining the thrill of F1 with luxury hospitality and entertainment, setting a new benchmark for racegoers everywhere.”
3, Nov 2023
HCAH Joins Hands with Bangalore Police Department to Raise Stroke Awareness

Bangalore, November 03, 2023: HCAH, India’s leading out-of-hospital care provider, took a significant step in enhancing community health and well-being by collaborating with the Bangalore Police Department to host a comprehensive Stroke Awareness camp. The event took place this week, at Car Police Hospital, Mysore Road, Chamrajpet, Bangalore, attracting a substantial turnout of more than 100 attendees who availed themselves of free medical and physiotherapy sessions.
The camp’s inaugural ceremony was graced by the esteemed presence of Assistant Commissioner of Police (ACP) Mr. Girish B.R, representing the Bangalore Police Department. ACP Girish’s participation underscored the police department’s unwavering commitment to the welfare of its officers and the broader community.
A notable feature of the camp was a comprehensive Stroke Awareness session conducted by Dr. Pradeep R., a distinguished Consultant Neurologist and Epileptologist from Ramaiah Medical College and Hospitals, Bengaluru. Dr. Pradeep shed light on the importance of recognizing the signs and symptoms of a stroke and delved into the crucial aspects of post-stroke recovery. He emphasized the pivotal role of in-patient post-stroke rehabilitation, facilitating early and effective recovery for stroke survivors. Dr. Pradeep’s closing words, “Together we can be greater than Stroke,” resonated with this year’s awareness campaign theme.
Karthik, City Head for HCAH SuVitas, Bangalore, underscored the growing importance of well-designed post-stroke rehabilitation programs, given the increasing number of stroke cases. He expressed heartfelt gratitude to the Bangalore Police Department for allowing serving and raising awareness about stroke prevention and recovery within the community.
By joining forces with the Bangalore Police Department, HCAH demonstrated its unwavering commitment to community well-being and highlighted the significance of collaborative efforts in the fight against stroke.

3, Nov 2023
Author Pamela Devereueawax’s New Book “Two Short Sleeved Ones and a Sweatshirt: A Victim No More” is a Stunning Tale of Overcoming Abuse and Trauma for a Brighter Future
Rockford, IL, November 03, 2023 , Pamela Devereueawax, a funeral director and embalmer by trade whose true passion has always been the literary arts, has completed her new book, “Two Short Sleeved Ones and a Sweatshirt: A Victim No More”: a compelling memoir that follows the author’s life and the incredible struggles she faced, including a terrible secret of abuse, and how she found the courage and tools to survive it all and build a beautiful life of her own design despite her past.
A passionate humanitarian, author Pamela Devereueawax has volunteered her time to work at local women’s shelters, completed training for sexual assault crisis counseling, and was a licensed foster parent for a number of years. Pamela currently resides in northern Illinois with her loving husband of five years, and is the proud mother of eight, adoring grandmother of six, and loving pet mommy of two pit bull terriers. When she is not busy caring for the dearly departed or creating her next work of art, the author enjoys gardening, researching astrology, and traveling.
Devereueawax writes, “You are about to embark on a journey that will stimulate each and every one of your emotions and move your soul. This is one victim’s story of her ability to survive through years of relentless childhood, physical and sexual abuse, the affect it had on her, and how she has finally found the courage to share her life experiences in her quest to help others.
“Born and raised in a Midwestern town just an hour west of Chicago, Illinois, is a little girl with a big secret. A secret so enormous that the effect of it sends her on a roller coaster of a life. You are invited to jump aboard and take this ride with her as she recounts this story of her life. She will take you through the abuse, uncover the tools she used in her fight for survival, and reveal the catastrophic effects it has had on her life. Not to worry, it’s not all doom and gloom. Not only does she share her lowest lows, but her highest highs as well.”
3, Nov 2023
Minda Corporation Delivers Strong Financial Performance with Highest Ever Quarterly Revenue of Rs. 1,196 crores
Mumbai/Bangalore(S.N): Minda Corporation Limited (referred to as “Minda Corp” or the “Company”; NSE: MINDACORP, BSE: 538962), the flagship company of Spark Minda today announced its financial results for the second quarter and half year ended September 30, 2023.
Financial Highlights
Note: *Removing Rs. 30 crores impact of premium buying of semi-conductor in Q2FY23
| HIGHLIGHTS:
Q2FY24 o Operating Revenue of Rs. 1,196 crores, growth of 7.1% YoY o EBITDA of Rs. 131 crores, EBITDA Margin of 11.0%, growth of 18 bps YoY o Reported PAT of Rs. 59 crores with Margin of 4.9%
· H1FY24 o Operating Revenue of Rs. 2,270 crores, growth of 6.7% YoY o EBITDA of Rs. 246 crores, EBITDA Margin of 10.8%, growth of 15 bps YoY o Reported PAT of Rs. 104 crores with Margin of 4.6%
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Minda Corporation delivered consolidated revenue of Rs. 1,196 crores in Q2FY24, registering better-than-industry growth of 7% YoY. The growth was driven by robust demand in the domestic market, an increasing share of business with key customers, and product premiumisation, despite continuing headwinds from exports on the back of geo-political issues. EBITDA for the quarter stood at Rs. 131 crores, EBITDA margin of 11.0% growth of 18 bps. The Profit after Tax (PAT) was Rs. 59 crores with a PAT margin of 4.9%.
The company secured its highest-ever lifetime orders of more than ~Rs.6,500 crores in H1FY24 with electric vehicles (EVs) constituting more than 30% of the orders won during the quarter. The company secured marquee orders across the existing and new technology products with multiple first-time strategic order wins in both ICE and EV segments.
The company undertook an expansion of capacities and capabilities at Hosur and Greater Noida wiring harness plants. Both plants underwent capacity enhancement with the installation of advanced production equipment.
Commenting on the results, Mr. Ashok Minda, Chairman and Group CEO said,“Q2FY24 was marked by yet another quarter of better than industry performance by Minda Corporation as a result of our consistent focus on research and development, prudent capital allocation, thrust for innovation and operational excellence. Our roadmap underlines our commitment to develop products aligned with global trends including Connectivity, Autonomous, Shared Mobility and Electrification.
In line with that vision, it gives me immense pleasure to share that we have entered into an agreement for forming a Joint Venture with HCMF for sunroof and closure technology products for passenger vehicles. HCMF is a Taiwan- based company engaged in various product groups such as Roof Systems, Comfort Closure Systems and Mechanical & Mechatronic System. This partnership aims to provide cutting-edge solutions backed by state-of-the-art futuristic technology.As we move forward, we remain committed to delighting our customers by delivering new and technologically advanced products; providing our employees with growth opportunities, and creating long term value for our shareholders.”