19, Oct 2023
Benchmark Gensuite Integrates European Sustainability Reporting Standard within CSRD Framework
India, Bengaluru, October 19, 2023- Benchmark Gensuite, provider of the industry-leading platform of digital Environmental Health and safety and sustainability solutions, is thrilled to announce the seamless integration of the European Sustainability Reporting Standard (ESRS) into its award-winning sustainability platform.
This integration, built into the platform’s Disclosure Director module, was showcased in a virtual event on October 12th, as a follow-up to the product launch event on September 26th in Cambridge, UK. This successful global event featured over 100 attendees, representing companies throughout Europe, North America, and Latin America, and will be followed up by two more upcoming virtual events in November and December.
The Corporate Sustainability Reporting Directive (CSRD), driven by the European Union, represents a groundbreaking shift in sustainability reporting by establishing rigorous standards that promote transparency and accountability in corporate reporting. With reporting obligations imminent, businesses worldwide are preparing for the inaugural reporting period, mandated for many in 2025 based on 2024 performance.
The integration of ESRS into the Benchmark Gensuite sustainability platform equips subscribers with the necessary tools to efficiently manage the substantial data management demands of CSRD and extract genuine business value from their sustainability reporting efforts.
This integration builds upon Benchmark Gensuite’s existing array of embedded frameworks, such as GRI, CDP, SASB, BRSR, and TCFD, while also offering customizable framework options, positioning Benchmark Gensuite as the most comprehensive corporate sustainability reporting capability available in the market today.
Key capabilities provided by the integration of ESRS into the Benchmark Gensuite platform include:
Automated Workflow: The platform streamlines the complexity of ESRS into an automated workflow, defining materiality, assigning dates and responsibilities, and monitoring data collection progress for complete oversight and control of the reporting process.
Data Quality Assurance: Data controls ensure data quality, providing the investment-grade quality and audit trail required by the CSRD
Applicability Sorting: Companies can easily determine and assign materiality based on ESRS clauses that state companies “can,” “may,” or “should” report on topics, ensuring data is collected only where relevant
Workflow Dashboards: Program managers gain instant oversight on data collection progress and can follow up on lagging or overdue data
Organizational Modeling: The detailed organizational model matches reporting obligations to site operational profiles, ensuring that each part of the business reports only on topics material to their activities
Reporting Templates: Built-in ESRS reporting templates allow the generation of reporting output at the push of a button, simplifying corporate reporting and export to other stakeholders.
Benchmark Gensuite’s focus on addressing ESRS requirements head-on ensures that companies have a practical and effective tool to meet their reporting obligations, delivering tangible business benefits in terms of improved transparency, reliability, and accountability. The ESRS framework is already live and operational within the Disclosure Director, actively being used by some of Benchmark Gensuite’s leading subscribers.
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- By Rabindra
19, Oct 2023
Servotech Power Systems Ltd. inks MoU with IIT Roorkee to Develop Rectifier Units of CCS2 Chargers and Onboard Chargers for Electric Vehicles
New Delhi 19 October 2023: Servotech Power Systems Ltd. (SPSL), India’s leading EV charger manufacturer has recently signed two MOUs with IIT Roorkee to develop state-of-the-art rectifier units for CCS2 chargers and Onboard EV chargers for 2, 3 and 4 Wheelers.
The rectifier unit is an integral component of the CCS2 charger that is currently imported. This collaboration will boost domestic manufacturing capabilities and promote the growth of the domestic EV industry. The onboard charger for electric vehicles is a compact and lightweight charger designed to be mounted directly on two-, three—, and four-wheelers, eliminating the need for a separate charger and enhancing the convenience and user-friendliness of electric vehicles. The onboard charger developed through this collaboration will pave the way for Servotech to expand as a leading OEM supplier for the two-, three– and four-wheeler charger market.
On this Occasion Raman Bhatia, MD of Servotech Power Systems said, “The two, three and four wheelers charger market of India unfolds as a significant yet untapped territory. With an influx of Chinese components dominating the current scenario, Servotech has expanded itself as the leading OEM supplier of onboard chargers specifically designed for Indian electric vehicles.
The Company will now be manufacturing high-quality onboard chargers. This development strengthens our commitment to making the Make in India concept a reality in the true sense for the adoption of sustainable technologies in the EV ecosystem. Furthermore, our collaboration with an esteemed organization like IIT Roorkee is instrumental in reinforcing our goal of making India self-reliant as well as making Servotech a leading global leader of EV Industry”.
Prof. Mukesh Pathak, Principal Investigator in the Department of Electrical Engineering at IIT Roorkee expresses his views on this partnership, “We are delighted to partner with Servotech Power Systems to design and develop EV charging technology. These collaboration are a testament to our commitment to developing innovative and indigenous solutions for the Indian EV industry. We believe that the EV charging technology developed through these collaborations will play a key role in accelerating the adoption of electric vehicles as well as will be pivotal in transforming the way we think about transportation and energy consumption in India.”
19, Oct 2023
The EO Gurgaon Swings Close the “Relive the 2011 World Cup Glory” of Indian Cricket Veterans
New Delhi, October 19, 2023, | Extending their portfolio of high-profile events, Entrepreneurs Organization, Gurgaon Chapter orchestrated an unforgettable event that beautifully merged cricket and entrepreneurship. Titled “Relive the 2011 World Cup Glory,” the event featured cricketing legends Virender Sehwag, Yuvraj Singh, and Harbhajan Singh, who recounted their incredible journey to victory in the 2011 ICC Men’s World Cup.
Kicking off with Aditya Tulsan’s, Learning Chair of EO Gurgaon, insightful keynote, the audience was treated to personal anecdotes, delving into the transformative power of cricket and its resonance with ordinary citizens. He set the tone on how much there is for entrepreneurs to learn from the perseverance and preparation of these WC 2011 champions. Mr. Vipul Jain, EO Gurgaon’s current President, highlighted the event’s unique blend of cricket fervour and entrepreneurship, transcending the conventional business-focused agenda.
Renowned sports presenter Riddhima Pathak adeptly moderated the session, coaxing the cricketers to share unique stories and valuable lessons. Virender Sehwag regaled with tales of his aggressive style, citing an off-handed comment by the opposition as motivation for the memorable four 4s against Pakistan. He shed light on the extensive preparations for the World Cup 2011 started in 2008 itself, emphasizing that every match during this 3 year period was treated like a knockout, fostering mental growth and preparing for the eventual challenges.
On being asked if he felt any pressure to convert his 90 runs to a century, Virender Sehwag shared how he approached the opportunity statistically. He said if he scored one run in each ball then there were 10 chances for him to lose his wicket. Instead, he tried to close the gap with the statistically fit option of scoring a century in the next two balls with a 4 and a 6.
Among jokes and anecdotes, Sehwag also took the time to appreciate Yuvraaj Singh’s contribution to the 2011 World Cup, saying, that without ‘Yuvi’, India would not have made it to the Semi-Finals.
Yuvraj Singh’s journey was profound, from World Cup triumph to chemotherapy. He shared how he had begun to experience pressing symptoms during the World Cup preparations, but he was undiagnosed then. The World Cup demanded full attention and grit, so he just persevered keeping in mind the larger goal. Continuing to talk about his battle with cancer, he emphasized the need for resilience and giving back through his foundation, YuviCan.
He also expressed gratitude for playing alongside Sachin Tendulkar, who not only guided him during his tough times but also became his motivation to win the cup. One of his remarks that also hit home was Singh advice on handling life by maintaining a steadfast mindset even after poor performances.
Harbhajan Singh added a unique perspective on India-Pakistan matches and the intense pressure in homeland games, especially getting match tickets for friends & family. When questioned about his pre-match superstitions, Harbhajan candidly shared his experiences, stating that he had experimented with different rituals, ultimately leaving the outcome to a higher power.
Addressing a difficult loss against South Africa, Singh revealed that it was a topic that nobody spent time discussing immediately after the match but rather chose to move on. He emphasized the resilience required to bounce back after such defeats, a sentiment echoed by many professional athletes.
In response to a business-related query, Singh drew parallels between the challenges faced in personal and professional life. He stated that cricketers, like entrepreneurs, experience the cyclical nature of success and failure. He jokingly mentioned how business orders can be realized again soon, but the chance at a World Cup comes only once in 4 years.
Commenting on the resounding success of the event, Mr. Vipul Jain, Current President of EO Gurgaon, said, “We wanted to congregate all our members to lean into the cricket fever in the air. , It is an atypical EO event, where the binding theme was essentially – fun and reliving the 2011 Victory, and we wanted to call the champions themselves to give us that inside edge. Whenever there is a story, there is a learning, and this is how this event was aligned to our theme of “Learn. Act. Inspire.” It’s not just a physical sport.
The mental dexterity that goes behind their game is parallel with an entrepreneur’s journey. We must train ourselves, and be mentally prepared for failures, let downs. Yuvraj’s story of winning the World Cup, getting diagnosed immediately after, and then returning to the field is as motivating as it is shocking. As entrepreneurs, we get to the pinnacle of success, we fail, we stand up again. So, it is always great to learn from such champions.”
The event concluded with a heartfelt gesture, as the cricketers were felicitated with paintings created by autistic children, along with donations in their names. The EO members shared memorable moments with the cricketing icons, marking a successful culmination of an extraordinary event aligned with the theme of “Learn. Act. Inspire.”
19, Oct 2023
9ICE Launches the ‘Be Together Studio’ Project to Support Delhi’s Sufi Music Talent
9ICE, the eminent purveyor of premium quality products, has launched its groundbreaking ‘Be Together Studio Project’ with unbridled zeal and optimism. This visionary initiative is a resounding testament to their unwavering commitment to nurturing and uplifting the pool of ambitious Sufi singers in Delhi/NCR, who yearn for a grand stage to showcase their artistic prowess.
Under the 9ICE Music venture, the ‘Be Together Studio’ campaign extends a coveted invitation to these gifted artists, granting them unfettered access to cutting-edge recording facilities. They will have the opportunity to professionally immortalize their compositions and carry on the Sufi music tradition. Each artist will craft not only a song but also an accompanying video, both destined for the public’s eager ears and eyes. This melodious journey will unfold in a continuous cascade of monthly releases, spanning over a year, commencing this November.
This endeavor is not just about music; it’s a vibrant celebration of cultural diversity and a fervent commitment to nurturing artistic brilliance. 9ICE has embraced this noble mission to empower and elevate Delhi’s burgeoning Sufi music scene, providing a common platform for these exceptional artists to showcase their extraordinary talents and perpetuate the cherished legacy of Sufi music.
Shaleen Mathur, the dynamic CEO of 9ICE, has articulated his resolute enthusiasm for this noble undertaking, declaring, “Sufi music transcends mere genre; it is a priceless cultural gem. Through the ‘Be Together Studio’ campaign, we aspire to empower Delhi’s Sufi music talents, propelling them to unprecedented heights.”
Mayur Aggarwal, the founder of the ‘Be Together Studio’ project, also expressed his enthusiasm for this initiative, saying, “We are thrilled to have a talented bunch of musicians who will be the future of the Sufi music landscape. Moreover, we are proud to have such a dynamic and respected group of channels of Partners Lalit Dalmia, Radio Mirchi, and Omaxe. We thank them for their support and guidance in this venture that will brighten the future of some of the best musical talent we have in Delhi”
In essence, the ‘Be Together Studio’ campaign is the harmonious bridge that connects tradition and innovation, propelling the next generation of Sufi music luminaries towards celestial heights.
9ICE, the revered guardian of niche products, has cast its influence far and wide across the country. This innovative stride in supporting emerging talent while preserving and promoting our rich cultural heritage underscores 9ICE’s steadfast dedication to nurturing the artistic soul of our nation. This is more than just a campaign; it’s a soul-stirring ode to the future of Sufi music.
19, Oct 2023
Star Bharat Celebrated Artists Share Cherished Memories and Upcoming Plans for the Navratri Festival
Navratri is a nine-night Hindu festival dedicated to the Goddess Durga, celebrating her various forms and attributes. The festival involves traditional dances like Garba and Dandiya, where people dress in colorful attire, offer prayers, and come together to celebrate the spirit of unity and devotion. As the festive season of Navratri approaches, celebrated artists from Star Bharat, Nehha Pendse, Amandeep Sidhu, and Sapna Sikarwar, have come forward to share their cherished memories and upcoming plans for the joyous Navratri festival.
Amandeep Sidhu who plays the character of Siya in ‘Saubhagyavati Bhava-Niyam aur Shartien Laagu’ says, “Navratri, a celebration of Goddess Durga’s triumph over the demon King Mahishasura, holds a special significance for me. I find a similarity between Durga’s personality and my own – caring and loving yet capable of assertive action when needed. I eagerly anticipate the joy of playing dandiya and relishing the traditional Navratri prasad, such as puri, chole, and more.
The vibrant festivities bring back cherished memories, Although I’m busy shooting for Saubhagyavati Bhava I would still be joining the Garba dance this year with friends and family if I get time. As Navratri is a time for revelry and spiritual reflection, blending tradition and merriment in a wonderful way I would like to wish everyone a Happy Navratri.
Sapna Sikarwar aka Kashmira from ‘May I come in Madam’ says, “Navratri festivals hold a special place in my heart, evoking immense excitement within me due to my love for playing garba. My hometown has a significant association with this festival. During my childhood, we would eagerly dress up and enthusiastically participate in garba dances, looking forward to the joy of receiving gifts.
These fond memories create a deep connection with this festival for me. Speaking about this year, my mother will conduct the pooja at home, as is our tradition. Despite my busy schedule shooting for ‘May I Come In, Madam,’ I’ll make an effort to take some time off and join in the Garba festivities to relive those cherished moments.”
Nehha Pendse, aka Sanjana from Star Bharat, show May I Come in Madam, shared her thoughts, “Navratri is a time of immense joy and togetherness. It’s about coming together as a community and celebrating the triumph of good over evil. I have beautiful memories of dancing and singing during Navratri celebrations. This year, I’m looking forward to creating more wonderful memories with friends and loved ones, and of course, enjoying the delicious festive food.”
19, Oct 2023
Fashion TV Expands Its Presence: FTV Cafe Jaipur
Jaipur, Rajasthan – October 2023 – Fashion TV, a global icon in the fashion and lifestyle industry, is thrilled to announce the grand opening of its newest venture, FTV Cafe Jaipur. Situated in the heart of the Pink City, this sophisticated cafe promises an exquisite blend of fashion, flavor, and luxury, setting new standards in culinary elegance.
FTV Cafe Jaipur, the latest jewel in Fashion TV’s crown, offers a visually culinary journey that is delicious. With a menu curated to delight the senses, patrons can indulge in a culinary adventure that mirrors the innovation and glamor glamour synonymous with the Fashion TV brand. From haute couture-inspired dishes to artisanal cocktails, every creation at FTV Cafe Jaipur is a masterpiece, inviting guests to savor the taste of sophistication.
Stepping into FTV Cafe Jaipur is akin to entering a world where fashion meets fine dining. The interior boasts a blend of modern aesthetics and classic charm, providing the perfect backdrop for intimate gatherings, stylish events, and memorable celebrations. The ambiance is carefully crafted to evoke the elegance of a high-end fashion show, creating an immersive experience for every visitor.
“We are incredibly excited to introduce FTV Cafe Jaipur to this vibrant city,” said [Mr. Kashiff Khan], Managing Director of Fashion TV. “Our mission has always been to merge luxury with accessibility, and this new cafe exemplifies that commitment. With the opening of FTV Cafe Jaipur, we aim to add a touch of glamour and style to the rich cultural tapestry of Jaipur. We look forward to welcoming patrons to experience the epitome of fashion-forward dining.”
Fashion TV Cafe Jaipur is not merely a cafe; it’s a celebration of style, a fusion of flavors, and an embodiment of the Fashion TV legacy. For an unforgettable culinary experience that transcends boundaries, FTV Cafe Jaipur is the ultimate destination.
19, Oct 2023
“She is India” Celebrates the Triumph of Nagpur native Madhuri Patle Mrs. Universe India as Mrs. Universe Empowered 2023
Nagpur, India, October 19, 2023 – “She is India,” the premier platform dedicated to celebrating the remarkable essence of women beyond societal labels, proudly announces the extraordinary achievement of Madhuri Patle, who has been crowned Mrs. Universe Empowered 2023 and Mrs. Universe Face 2023. The journey to this prestigious title has been an incredible one for Madhuri Patle, representing India at the Mrs. Universe pageant held in Manila, Philippines.
Founded in 2016 by Richa Singh, “She is India” has been the official franchise for Mrs. Universe in India since its inception. The platform’s ethos is perfectly captured by its tagline, “Brave Bold Beautiful,” and it continues to empower women to embrace their true potential, showcasing the unbridled strength of the feminine spirit in all its glory. Tapping into the theme of Women’s Empowerment against Domestic Violence, She Is India, therefore, provides Indian women with an opportunity to bring out the best of themselves by enabling them a platform to voice their opinions and break those chains of taboos, stereotypes, and glass ceilings.
Madhuri Patle’s achievement follows in the footsteps of illustrious winners who have represented India on the global stage. These past winners includes
• Lakshmi Seshadri (Mrs. Universe India 2016)
• Shaveta Athwal (Mrs. Universe India 2017)
• Dr. Neha Tyagi (Mrs. Universe India 2018)
• Divya Barange (Mrs. Universe India 2019)
• Shruthi Cauvery Iyer (Mrs. Universe India 2021)
• Dr. Swapna Misra (Classic Universe 2021)
• Aditi Sharma (Mrs. Universe India 2022)
• Madhuri Patle (Mrs. Universe India 2023)
The 46th edition of Mrs. Universe which was held in Manila, Philippines had Mrs. Universe India 2023 Madhuri Patle walking away with 2 prestigious titles “Mrs. Universe – Empowered 2023” and “Mrs. Universe – Face 2023.” Madhuri Patle’s remarkable journey culminated with her success in the competition, and she emerged as an embodiment of grace, strength, and empowerment.
Richa Singh, Founder and Director, She Is India, expressed, “She is India” congratulates Madhuri Patle for her incredible success and hopes she keeps She is India’s legacy alive by being the voice of Power for Change. The platform remains dedicated to empowering women and offering a stage for them to showcase their limitless potential. The success story of Madhuri Patle is itself a milestone in our journey.
Speaking of her victory, Madhuri Patle affirmed “She is India platform has proved a turning point for my life. When I was crowned Mrs. Universe India 2023 by She is India, I not only gained the limelight but also the opportunity of a lifetime to represent India on the biggest international platform. The theme by She is India Brave, Bold and Beautifulenabledme to showcase my commitment to society and came as perfect matchmaking with my life’s biggest dream project which I named Abadha Foundation.”
Looking ahead, “She is India” is gearing up for the 2024 edition, which promises to be an unparalleled celebration of the most Brave, Bold, and Beautiful women of India. This forthcoming event, scheduled for the first half of the year, is set to be a “Never Like Before” experience that will continue to shine a spotlight on the incredible potential of Indian women on the global stage.
19, Oct 2023
Benefits of Connected Industrial Economy Unveiled at AVEVA Day India 2023
Mumbai, India, October 19, 2023: AVEVA, a global leader in industrial software, driving digital transformation and sustainability, recently concluded AVEVA Day India which was held in Mumbai and Delhi. AVEVA Day India showcased how AVEVA’s software solutions enable a unified platform capable of supporting industrial organizations by integrating the end-to-end supply chain and connecting industrial information from edge to cloud.
The events brought together more than 500 attendees across different industries, regional customers, and partners who are using AVEVA’s solutions to accelerate their digital transformation journey. AVEVA Day India focused on sharing deep insights into the advantages of the connected industrial economy, key industry issues, and how AVEVA solutions can provide the right support to meet real-world challenges.
The keynote address was delivered by Emon Zaman, Senior Vice President, Head of Asia Pacific, AVEVA, who said: “AVEVA is a strong advocate for sharing data with customers and partners to break down silos and drive greater value for its consumers. We are focused on enabling industrial teams to innovate faster, drive sustainability, and unlock new opportunities, all while saving time and resources.”
“AVEVA’s footprint extends across the globe, with its solutions trusted by over 20,000 customers. Remarkably, two-thirds of these customers reside outside the Asia-Pacific region, underlining the immense potential for AVEVA in this vibrant part of the world. AVEVA’s past was growth from the west; AVEVA’s future is in the east.”
The event highlighted a fireside chat between Marc Ramsay, Vice President, of Sales at AVEVA, and Deepak Sharma, Zone President of Greater India and CEO, of Schneider Electric where they discussed the future of the industrial landscape and the technologies that are driving industries toward a more interlinked, efficient, and sustainable future.
Ajit Kulkarni, Vice President APAC, AVEVA said: “The industrial ecosystem is becoming more interconnected and complex. To manage this complexity organizations must access the right data, analyse, and derive meaningful insights to make informed decisions. AVEVA’s solutions enable organizations to harness the data, unify data silos and deepen collaboration to optimize the value chain and drive revenue.”
“Our enhanced product portfolio embedded with Generative AI, Machine Learning, and SaaS, focuses on encouraging our customers and partners to collaborate efficiently and make their operations safe, agile, and sustainable.”
A panel discussion led by industry experts from the pharmaceutical, power, refining, and manufacturing sectors was moderated by Emon Zaman, where they shared deep insights on the significance of autonomous and sustainable operations in their businesses.
AVEVA demo pods onsite offered exclusive demonstrations of the entire AVEVA portfolio, and attendees got a first-hand experience of AVEVA’s Digital Twin technology that helps organizations achieve superior performance in carbon neutrality, Value Chain Optimization products, Asset Performance Management solutions, and more.
19, Oct 2023
HCLTech’s IoT device management solution wins Future Digital Award 2023
NOIDA, India, Oct 19, 2023: HCLTech, a leading global technology company, announced that its IoT solution, which helps enterprises remotely monitor and securely manage a diverse assets ecosystem, won the Future Digital Award 2023 in the ‘Best IoT Device Management Platform’ category.
By enabling a real-time, single-pane view of IoT/operational technologies (OT) across a multi-vendor and heterogeneous device environment, the solution helps enterprises preempt and mitigate costly downtimes. Solution highlights include customizable reports and alerts, standardized workflow, secure access controls, and an efficient user interface.
“This recognition from Juniper Research validates HCLTech’s commitment to building and delivering cutting-edge solutions that help supercharge progress for our customers,” said Sukant Acharya, Executive Vice President, IoT and Industry NeXT, HCLTech. “Developed by IoT WoRKSTM, HCLTech’s IoT and Industry NeXT business unit, our IoT device management solution offers enterprises a smart and secure way to configure, manage, monitor, predict, alert and troubleshoot the growing number of connected devices they rely upon for their operations.”
Since 2008, Future Digital Awards by Juniper Research have been conferred on technology companies that are at the forefront of innovation in their respective fields. The award recognizes companies that deliver imaginative, innovative products or services that have the potential to disrupt their ecosystems and provide significant benefits to their clients.
19, Oct 2023
Why Online Businesses Fail: Top 5 Mistakes to Avoid
9 out of 10 online stores close within the first four months, according to research by Marketing Signals. 20% of startups fail within the first year, and 70% don’t reach a decade, Fundera has found. These statistics show that a business idea alone, no matter how good, is not enough to succeed online. However, not everything is as complicated as it might seem.
“Businesses that are not yet online miss out on enormous opportunities. Approximately 2 billion people made online purchases last year; according to the U.S. Census Bureau, eCommerce accounts for around 15 percent of retail sales in the U.S. It’s not just about selling but also online visibility. A Google Global Retail Study shows that more than half of users search for and discover new brands online,” says Giedrius Zakaitis, Chief Product Officer at Hostinger. “Having an online presence is a necessity. And it’s never been easier to start a website, even for beginners with no technical skills. But getting a website is only the first step toward online success.”
Hostinger web hosting experts have analyzed the five most common reasons online businesses fail and the mistakes that lead to this.
Lack of confidence. “The internet is not for me,” “It’s too hard,” “I don’t know how” – it’s unlikely to conquer the internet with that attitude. In addition, it is often based on nothing more than misconceptions.
Building a website may seem complicated, but it’s actually much simpler than it sounds. There are quite a few web development tools that don’t require any coding knowledge, and artificial intelligence (AI) integration makes building and maintaining a website a breeze.
“Creating a website is no longer a challenge. Many people are surprised to learn that they’ve procrastinated for too long without reason. This lack of confidence can allow competitors to get ahead, making it more difficult to catch up and surpass them”, says Giedrius Zakaitis.
Poor website design. Mismatching colors, too much text, buttons everywhere, pixelated pictures, and other bad design elements may lead to high bounce rates. If hiring a professional web designer is too expensive, there are other ways to make a website attractive.
One solution is to entrust the job to AI. For example, Hostinger Website Builder is equipped with advanced AI technology that can generate a unique website in no time. This includes a one-of-a-kind design, layout, color scheme, and relevant content with ready-to-use images.
The website can be re-generated by refining the query. If nothing AI offers is suitable, there’s a selection of 150 pre-made designer templates to choose from.
“Having a website that matches your brand is essential for your business recognition. Selecting the right colors and adding logos and relative pictures may take some time, but it’s worth it,” says Giedrius.
Messy website navigation. Each website must have pages and sections that are relevant to its type. All these parts must be laid out and easily accessible. Otherwise, visitors can leave the site altogether if they struggle to find what they are looking for.
Giedrius Zakaitis states, “Two out of three clients choose to have an AI-generated, ready-to-publish website. The AI suggests the most commonly used sections needed for that type of site, but it is up to the client to decide what else might be important to visitors and should be added. In other words, each site is unique, fully functional, and can be adjusted to a personal liking.”
Limited or no marketing. A website without visitors is not a business. Digital marketing is a costly but necessary investment, and it’s just money down the drain for those who don’t know the game. Search engine optimized (SEO) content might be the best way to start attracting the target audience with little effort.
Choose a website builder with an integrated AI-based plugin to generate SEO content and keep the site up-to-date. It’s also worth exploring the possibilities of Google Analytics, Google AdSense, or Facebook Pixel marketing integrations to track visitors and their behavior.
Slow web hosting. 40% of visitors leave the website if it takes longer than three seconds to load. Website speed affects traffic, conversion rates, and even search engine ranking.
It’s not only the size and complexity of web page elements that can slow a website down but also hosting quality and server performance. A content delivery network (CDN) and caching (storing temporary copies) can significantly increase site performance and reduce server load.
Another important component is security: SSL certificates, a 99.9% uptime guarantee, and backups are some of the examples worth considering when choosing a web host.
“Speed, security, and scalability are the factors every business must consider when choosing a web hosting provider. As the business grows and expands, the hosting must adapt to its needs, so you can focus on what matters – your business development,” says Giedrius Zakaitis.
Offline businesses lose a huge opportunity. This is especially true for the retail sector: e-commerce is already big and continues to grow at an increasing rate. It is not necessarily about competing with the big brands; sometimes, it is enough to find a niche and establish yourself in it.
Creating a website for achieving online success isn’t as challenging as it might sound. While marketing tools are important for attracting visitors, it’s crucial to ensure that poor website design or confusing navigation won’t deter them.
All in all, choosing an all-in-one solution can facilitate an easy website launch, scaling, and security.
