2, May 2024
Statiq Chooses Dassault Systèmes’ 3DEXPERIENCE Works to Boost EV Charging Infrastructure in India
Dassault Systèmes(Euronext Paris: FR0014003TT8, DSY.PA) today announced that Statiq, India’s largest EV charging network, is using Dassault Systèmes’ 3DEXPERIENCE Works to develop reliable, accessible and affordable EV charging infrastructure in India. Statiq can focus on developing innovative solutions to accelerate India’s transition to sustainable mobility.
This adoption is driven by Statiq’s need to overcome product development, design and production-related challenges such as the lack of revision control and design validation, thelack of a single platform for multi-stakeholder collaboration, and difficulty in data segregation, tracking and retrieval.
The use of 3DEXPERIENCE Works on the cloud helped Statiq in the rapid design, development and review of EV charging solutions tailored for diverse customer requirements.3DEXPERIENCE Works is a portfolio of applications on Dassault Systèmes’ 3DEXPERIENCE platform, for SOLIDWORKS customers and small and mid-sized companies. The powerful and intuitive 3D product development solutions helped Statiq design and engineer engaging product experiences, and significantly reduced product development lifecycles by doing away with the need for extensive physical prototyping and testing.
Leveraging the 3DEXPERIENCE platform’s ready-to-use applications, the team seamlessly collaborated digitally, significantly reducing task completion time by 60%. With access to a data repository on the cloud, Statiq was able to streamline the data segregation process and share non-CAD data along with designs. The collaborative working environment offered by the platform enabled multiple stakeholders operating across time zones and locations to work in sync. Inbuilt revision control made multiple CAD iterations possible in realtime, and the accuracy of the 3D models significantly reduced turnaround time and fabrication rework by identifying potential issues early on.
The mission of Statiq is to revolutionize the EV charging experience in India by building a network strong and reliable enough to usher in a new era of sustainability. The company envisages an India where a climate-conscious public leverages electric vehicles without compromising convenience or affordability. Statiq, through its range of products, aims to raise the bar of the EV charging ecosystem in India by improving accessibility to the future of mobility.
“3DEXPERIENCE Works on the cloud helped increase visibility and efficiency across processes, resulting in rapid product development and reduced operational costs. By leveraging the power of the cloud, enterprise-wide collaboration and data management have become seamless. This has streamlined our product lifecycle management process and significantly reduced market time for our range of affordable EV charging solutions,” said Vasu Goel, R&D Lead, Statiq.
“3DEXPERIENCE Works offers a virtual environment to design and develop engaging product experiences with powerful, intuitive 3D solutions accessible to any business. Leading engineers and designers trust our ready-to-deploy portfolioon the cloud to create, collaborate and deliver innovative products tailored to their clients’ requirements. Statiq has access to a wide range of easy-to-use applications that can help in the development of cutting-edge EV charging solutions that are accessible, reliable, affordable, and part of India’s transitional journey to sustainable mobility,” said Deepak NG, Managing Director India, Dassault Systèmes.
- 0
- By Rabindra
2, May 2024
hubergroup Chemicals Premieres Wide-Range Materials at Paintistanbul & Turkcoa
Hubergroup Chemicals, one of the world’s leading manufacturers of chemicals for inks and coatings, will present its comprehensive portfolio for the first time at paintistanbul & Turkcoat from May 8 – May 10, 2024, at the Istanbul Expo Center, Turkey. A special focus of the division of the international chemical and printing ink specialist hubergroup, founded in 2020 and based in Germany, will be on the wide range of chemical raw materials for inks and coatings. All interested parties are cordially invited to visit stand D111 in Hall 1.
Paintinstanbul & Turkcoat is one of the largest international platforms for the paint, ink and coating industry. Every two years the exhibition brings together leading companies from all over the world; it is a pioneer in establishing new business agreements and offers participating companies the opportunity to meet with local and foreign visitors. This year, hubergroup Chemicals is participating in Paintinstanbul & Turkcoat for the first time, presenting its state-of-the-art, comprehensive portfolio of raw materials for inks and coatings. At the same time, hubergroup Chemicals is using Paintinstanbul & Turkcoat to connect with all interested parties in the region.
“We are looking forward to our premiere at Paintinstanbul to build new bridges to all interested parties in Europe, Asia and Africa and to present our comprehensive portfolio of chemical raw materials,” says Burak Sezerel, Sales and Marketing Director of Turkiye, hubergroup Chemicals. “As a young division of the world-renowned hubergroup, we combine experience and innovative spirit, which we are now presenting for the first time in Turkey.”
“Sustainability, efficiency and effectiveness are at the forefront of our broad hubergroup Chemicals portfolio, with the great advantage that we produce all specialty chemicals ourselves and tailor them to the needs of our clients,” says Burak Sezerel, Sales and Marketing Director of Turkiye, hubergroup Chemicals.
hubergroup Chemicals is one of the world’s largest manufacturers of specialty chemicals such as resins, laminating adhesives, additives and dyes with a cumulative production capacity of almost 300 kilotons. In its own production facilities hubergroup Chemicals carries out numerous reaction mechanisms in more than 100 reactors. For example, addition, condensation, and the azo coupling reaction in pigment synthesis are among the group’s specialties.
The company was founded in 2020 and is a division of the international chemical and printing ink specialist hubergroup, which can look back on a history of over 255 years. In recent years, the division has developed into a leading global expert in the field of raw material production. It maintains its own production plants and research departments worldwide, which work closely together on the latest innovations – with more than 20 new products every year.
Thanks to the extensive production capacities, hubergroup Chemicals has acquired many international and regional clients from the chemicals, coatings and printing ink industries in the last two years.
For its premiere at Paintistanbul & Turkcoat, hubergroup Chemicals will be on site with numerous experts who will be able to provide visitors with competent information about the portfolio.
You will find hubergroup Chemicals at Paintistanbul & Turkcoat at stand D111, in Hall 1.
2, May 2024
Bajaj Allianz Unveils Prive Unique Program for Unparalleled Coverage & Service
Bengaluru 2nd May 2024: Bajaj Allianz General Insurance, one of the leading private general insurers in India, today announced the launch of Privé, an exclusive customer experience program offering access to elevated and unmatched customer service excellence. Traditionally, in India, the thrive to increase insurance penetration over the last few years has largely been focused on tapping the customer base across the tier 2/tier 3 locations and rural markets, predominantly covering middle, upper middle class, and rural customers. Bajaj Allianz General Insurance, in addition to its strong focus on increasing insurance penetration across all the above-mentioned customer segments, will now also cater to a special segment of customers typically requiring insurance solutions with enhanced coverage limits. Recognizing the multifaceted requirements and comprehensive protection that align with such discerning customers’ financial and lifestyle preferences, Privé goes beyond the traditional insurance offerings. By being part of Privé, the customers gain access to an array of exclusive and prioritized insurance services, ensuring their requirements are met with precision.
To become a part of Privé, the customers have the flexibility to select from a range of products across health, home, motor, personal accident, and cyber, insurance as per their specific needs. Insurance products currently include the My Health Care Plan, offering customizable health insurance coverage, with a minimum sum insured of INR 1 crore as the eligibility criteria; the Global Health Care offers coverage like overseas medical treatment, and planned and emergency treatments both international and domestic, and the customers can choose any of the sum insured options for eligibility. In addition, a motor product along with V-Pay add-on cover will be offered. This add-on cover consolidates the benefits of an array of fragmented motor insurance add-ons under one offering, requiring a minimum Insured Declared Value (IDV) of INR 25 lakhs or more for a motor vehicle. The My Home Insurance All Risk Policy ensures comprehensive insurance coverage for both home structure and valuable contents in the home. The eligibility criteria here would be a minimum sum insured of INR 3 crores for structure, INR 30 lakhs for non-portable contents, and INR 6 lakhs for portable items. Moreover, in conjunction with the above products, customers can also opt for a higher range of sum insured for advanced products like the Global Personal Guard Policy that extends worldwide personal accident coverage with a range of additional add-ons, and the Cyber Care plan, to protect against losses resulting from cyber-attacks owing to the ever-evolving digital space.
Privé is committed to elevating the service experience through experts focused on expediting claims processing and assistance. Such customers would also have access to ‘Privé Connect’, a dedicated team available to swiftly address all insurance queries and requirements for catering to any service request or claims. In case of health claims, additional services like hassle-free discharge and pre-policy check-ups at home by professionals are also provided. Furthermore, the service is complemented by ‘Care Angels’, who are trained professionals offering personalized assistance and support throughout the hospitalization journey. For the motor insurance add-on product V-Pay, the claim process is streamlined to provide rapid responses, including surveyor deployment on a priority basis. Non-motor insurance claims, such as home insurance claims, will be similarly handled efficiently, with a claim handler reaching out to the customers within turnaround times, which is amongst the best in the market today. Privé offers a seamless claim experience that will enhance the entire lifecycle of the insurance journey, setting a new standard in customer service excellence.
Privé, being a unique first-of-its-kind program, was launched in Pune. Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., also graced the event. At the launch event, renowned Indian music composer duo Vishal Shekar enthralled the attendees with an electrifying musical performance. Fashion designer Rocky S also added glamour to the event by showcasing his unique collection. A few select partners and employees also graced the ramp. The event also saw the launch of the Privé logo unveiled by Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., Mr. Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance, Rocky Star, Indian Fashion Designer, and Mr. Vikram Bhayana, Head – Marketing, Bajaj Allianz General Insurance.
Speaking on the launch, Mr. Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance, said, “At our core, we’re dedicated to pioneering insurance solutions that cater to the diverse needs of every individual across our nation. With Privé, we’re reaffirming our commitment to continuously innovate and address the unique requirements of discerning individuals. We understand that their sophisticated asset portfolios, astute financial planning, and distinct lifestyles demand insurance offerings that transcend conventional norms. Privé stands out with its best-in-class products and services tailored to the discerning preferences of this exclusive clientele, accessible at their fingertips for unmatched convenience.
What truly distinguishes Privé is our unwavering dedication to service excellence at every touchpoint. Privé ensures an elevated and seamless service experience from dedicated teams to swift claims resolutions and much more. Our customers can expect unparalleled support and assistance throughout their insurance journey. Privé isn’t just another insurance program – it’s a commitment to delivering unmatched service and protection.
We recognize that individuals of this strata expect nothing but the absolute best in products and services. With Privé, we aspire to be the go-to insurer, consistently surpassing customer’s expectations.”
Privé represents another pioneering initiative by Bajaj Allianz General Insurance to create a segmented category for niche customers that addresses their unique needs with a curated selection of personalized insurance offerings, empowering them to safeguard their lifestyle.
2, May 2024
Dil Dosti Dilemma, impresses fans worldwide with its wholesome narrative
After its worldwide premiere, the young adult drama Dil Dosti Dilemma has garnered widespread acclaim and appreciation from both audiences and critics. Critics have praised the series, describing it as “Feel Good,” “A Warm Hug,” “Stellar Performances,” and “Thought-Provoking.” The heartwarming series has struck a chord with viewers due to its wholesome narrative and relatable characters that audiences can genuinely connect with. The seven-part series boasts of a talented ensemble cast including Anushka Sen, Kush Jotwani, Tanvi Azmi, and Shishir Sharma in lead roles, supported by Shruti Seth, Suhasini Mulay, Vishakha Pandey, Revathi Pillai, and Elisha Mayor playing pivotal roles.
The series beautifully explores the complexities of being a young adult, depicting the ups and downs that teens face and the importance of nurturing relationships. It’s a perfect family entertainer for anyone who enjoys heartwarming drama. Fans are hooked on Dil Dosti Dilemma, especially Anushka Sen’s portrayal of Asmara. Her character balances pride with vulnerability, evolving throughout the series in a way that resonates with viewers. Asmara’s stubborn streak adds depth to her character, yet she always remains kind-hearted, making her someone viewers root for. The chemistry between Anushka Sen and Kush, who plays her love interest, is captivating, keeping audiences eagerly anticipating their scenes together.
“I’m truly overwhelmed by all the love and appreciation we’ve received for Dil Dosti Dilemma. Seeing how excited everyone is and hearing all the wonderful reactions to the series just makes me feel incredibly grateful. Thank you for embracing Asmara’s journey, just the way we imagined it,” said Anushka Sen. “It means so much to me that people connected with the dilemmas, the family drama, and the friendships we showed in the series. It’s our audience’s love and enthusiasm that keeps us going and inspires us to bring such meaningful stories to life.”
2, May 2024
Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024
Mumbai, May 2nd, 2024: Tata Elxsi, a global leader in design and technology services, has won two iF DESIGN AWARDs in User Experience Design for its Sports and Entertainment OTT Experience solution and Product Design for the “Aha!” Tea Vending Machine for Chaayos.
The competition was intense: over 11,000 entries were submitted from 72 countries. A jury of 132 independent design experts from all over the world handpicked the final winner.
The Sports and Entertainment OTT Experience solution, developed by Tata Elxsi and recipient of the User Experience Design award, offers synchronised real-time data and user controls, enabling a seamless premium sports viewing experience. The solution addresses the saturated streaming market by targeting Millennials and Gen Z across diverse regions. The new solution streamlines multiple products into one platform, fostering brand loyalty and user engagement through AI-powered immersive ads and innovative monetisation opportunities.
Tata Elxsi developed the “Aha!” tea vending machine for Chaayos to bring authentic chai experiences to workplaces and academic institutions. Recently launched in the market, “Aha” machine is a one-of-a-kind, IoT-enabled device, catering to the Indian market with up to 50 customisation options directly from users’ phones. In a matter of less than 30 seconds, users can enjoy a freshly brewed cup of chai. Embracing sustainable design practices, Aha! stands out as a sustainability champion, crafting every cup with 100% natural ingredients and streamlining processes to reduce waste to less than 1%. This innovative solution was adjudged the winner in the Product Design category.
Mohit Malik, CTO, Chaayos, said, “Tata Elxsi’s expertise in the vending category and their strong design team has been instrumental in elevating our next-gen machines to offer a much better customer experience. Their approach to design, usability and manufacturability has delivered the product that is not only visually appealing but high on consumer engagement. It is a great masterpiece that demonstrates seamless integration of design, technology and consumer experience. We are thrilled with the outcome and proud of Tata Elxsi’s recognition at the iF DESIGN AWARD 2024.’’
“Designing products that foster a strong affinity with users and embed sustainability has become essential. At Tata Elxsi, this approach allows our design teams to consistently deliver solutions that not only meet but exceed our clients’ expectations. We are delighted that some of our work has been recognised at the prestigious iF Design Award 2024,” Shyam Sunder B K, Chief Designer, Tata Elxsi.
“This recognition reaffirms our dedication to shaping the future of User Experience Design in the dynamic world of OTT platforms. Winning this prestigious award fuels our team’s drive to keep revolutionising the streaming industry with fresh, captivating experiences,” Utkarsh Biradar, Chief Designer, Experience at Tata Elxsi.
Each year, the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH, organises the iF DESIGN AWARD, recognised as an arbiter of quality for excellent design since 1954. The award honors design achievements in all disciplines: product, packaging, communication and service design, architecture, and interior architecture as well as professional concept, user experience (UX), and user interface (UI).
2, May 2024
Kumar Vikas Saxena’s It Makes Me Wonder Art Exhibition Captivates Art Enthusiasts
The preview party for Kumar Vikas Saxena’s Art Exhibition, titled “It Makes Me Wonder,” was filled with excitement. Kumar Vikas Saxena, who is not only the President of NGO Empowerment but also a passionate painter, has made a big impact in the art world.
Saxena’s art is all about blending dreams with reality. He paints pictures of grand buildings like monuments and temples but adds a modern twist. His goal is to make people ponder the connections between the past, present, and future.
The event was attended by many of Saxena’s friends, art enthusiasts, and fellow artists, as well as diplomats. Notable attendees included Nupur Kundu, Anadmoy Banerjee, Kanchan Chandra, Shampa Das, Curator Prayag Shukol, and Nidhi Jain.
Saxena believes that artists are always innovating. His art is influenced by his surroundings and where he lives. While he loves to showcase India’s rich history in his paintings, he also wants his art to resonate with everyone, not just a select few. With “It Makes Me Wonder,” Saxena wants to show how great our past was and how hopeful our future can be. He has made 12 paintings for this show, all done with acrylic paint on canvas. He hopes his art will make people think about how humans are all connected across time.
This show is a big deal for Saxena. He’s already had four shows of just his art before this one. His journey as an artist has been like a big, colorful blanket made with lots of hard work and love. He had some personal problems along the way, but people from all over the world have praised his art.
Saxena has been honored by important people like the Princess of Thailand and the Ministry of Culture in China. He feels grateful for the recognition of his art, which has been all about bringing different cultures together. From big art camps to living in different countries to make art, his paintings show how people from all over the world are connected.
As Saxena looks forward to the future, he wants to keep telling stories with his art. Every time he paints, he’s discovering new things about life. His paintings show the beauty and complexity of life with lots of energy and determination.
Kumar Vikas Saxena, an artist, grew up in Bareilly, a city in Uttar Pradesh, surrounded by art. His father and uncle were painters, so he learned about art from them. He also spent a lot of time in the mountains of Uttarakhand during his childhood, where he developed a deep love for nature. He finds beauty in nature’s rawness and reflects this love in his textured paintings.Artist Kumar Vikas has a strong love for earthy colors, especially yellow ochre. He believes that yellow is the most beautiful color, and almost all earthy tones make him feel a sense of belonging. These colors remind him of his hometown and the smell of its soil. Besides yellow, no other color gives him the same feeling of energy and positivity.
Kumar Vikas also has a special liking for earthy and dusty colors, but he can’t remember when they became so important to him. Maybe it’s been since he fell in love with his cultural heritage. Throughout history, yellow has been linked to rebirth and wisdom. Different cultures have used yellow in sacred and mythological symbols in various ways.
Yellow acts as a catalyst for Kumar Vikas’s original thoughts and curiosity. He longs to experience human civilization and history firsthand. When he sees historical buildings, temples, and places of worship, he wishes he could travel back in time and live among them.
The natural and rustic appearance of ancient buildings touches Kumar Vikas’s heart. The combination of earthy tones, stones, and rocks sparks new ideas in his artistic mind. It inspires him and gives him the energy to create, think, and paint.
Kumar Vikas’s journey begins at the site of a battle between the British army and fighters from Rohilkhand. Although it’s far from his hometown, the sight of the memorial excites him. The vast expanse of land and the dilapidated memorial attract him with their environment and colors. The atmosphere captivates him, leaving him feeling hypnotized.
This marked the beginning of Saxena’s journey as an artist, which has included many group shows, solo exhibitions, and international art projects. He studied painting at Kumaun University and started a non-profit organization called “Sashaktikaran” in 2002 to promote arts and crafts. Saxena’s art is inspired by grand structures and historical monuments. He admires the architects and artists behind these structures and tries to capture their essence in his paintings. He has traveled to various countries, including Sri Lanka, China, Thailand, and Europe, where he draws inspiration from different architectural styles. Saxena’s paintings reflect a blend of dream-like imagery and reality, depicting the connection between the past, present, and future. He incorporates nature into his work to convey a message about the importance of preserving the environment. His art often portrays the co-existence of human civilization and nature, showing both the beauty and destruction caused by human activities.
2, May 2024
PLUSS Advanced Technologies launches Brrf PLUSS Jackets
New Delhi, 2nd May 2024: Pluss Advanced Technologies has launched a cooling wearable technology that can be worn by workers who are outdoors, such as on construction sites, mines, furnaces, shopfloor, in order to prevent heat stress related injuries and fatigue during hot temperatures.
A study conducted across 70,000 factories in India has estimated that there is a 4% drop in productivity for every 1 °C increase in temperature above 27 °C, as workers tend to be less productive and be absent more often at higher ambient temperatures. The wearable tech uses ‘phase change materials,’ which work on the principle of ‘energy storage and release’ to maintain a lower temperature than the ambient temperature.
The wearable cooling tech have been designed to offer two options:
The first design maintains the optimum thermal comfort for the body for up to 8 hours at an ambient temperature lower than 40 deg C. The solution consists of an inner vest which houses a pouch containing Phase Change Materials (PCM), and an outer jacket which is connected to pair of small ventilation fans attached that is powered by a portable Li-ion battery pack and the complete kit weighs just under 500 grams.
The second design maintains the optimum thermal comfort for the body for up to 8 hours at an ambient temperature higher than 40 deg C. The solution consists of an inner vest which houses four pouches containing Phase Change Materials (PCM), and an outer jacket which is connected to pair of small ventilation fans attached that is powered by a portable Li-ion battery pack and the complete kit weighs just under 2 Kilograms.
The Brrf-PLUSS wearable cooling tech is based on Phase Change Materials (PCM) technology that can maintain a temperature gradient of up to 15°C lower than the ambient temperature. The Phase Change Materials’ (PCM) pouches for the Brrf-Pluss jackets can be easily recharged by placing it in a refrigerator. A conventional refrigerator or commercial cooler that maintains a temperature of +10 deg C is sufficient to recharge the PCM packs. The Brrf-Pluss cooling tech themselves are easy to assemble, use and maintain, and come in a number of sizes and colours.
Commenting on the launch, Vishnu Sasidharan, Vice President, Pluss Advanced Technologies said, “The body’s normal temperature is 37 to 38 °C, when heat is excessive in the environment the body’s cooling mechanism takes up more energy and the rest of the body has to bear with less energy, which can explain the lower productivity during hot conditions. Brrf-Pluss jackets have been designed to make wearer constantly exposed to the environment comfortable during high temperatures.”
Use of PCMs for cooling serves as a better alternative to ice as temperature maintained with ice packs rise with time as ice melts. The ‘phase change materials’ have been designed and developed in India by Pluss Advanced Technologies; the vest fabric and design has been made by Mumbai based manufacturer. Pluss has received the National Technology Award from the Government of India in 2021 for development of ‘phase change materials’-based shipping box that maintains the desired temperature for pharma products, such as vaccines, during transportation and storage.
2, May 2024
Packplus South 14th Edition Wraps Up: 150 Brands, 8000+ Visitors Attend
Bangalore, May 2nd 2024– The 14th edition of PackPlus South, the esteemed trade exhibition dedicated to the packaging, printing, converting and supply chain industries in Southern India concludes. The exhibition was graced by the presence of V. Krishnamoorthy President, KOPA (Karnataka offset printing association),Balasaheb Ambekar President, Maharashtra Mudran Parishad and Hariram Thakkar,KSPA
The 14th Edition of PackPlus South hosted over 100 exhibitors, 150+ brands and 8000+ attendees. The trade show served as an unparalleled platform for networking, collaboration, and exploration of the latest trends and innovations in the packaging and printing sectors. Top Brands like Canon, Konica Minolta, Epson, Brother, Carrywell Packaging, Pragati Polymers, Bahubali Electronics, Anjali Engineering, Vignnesh Techpack, Elite Global Exim, Bikaner Polymers, Great Eastern, Banner Engineering, Mehta cad cam, Markem Image, Gagan Printing solutions, Jet Pro solutions participated in the exhibition
The exhibition showcased a diverse array of products including cutting-edge packaging machines, materials, coding and marking solutions, printing presses, label printing equipment, & more PackPlus South 2024 redefined industry standards. With a focus on industry advancements, the three-day exhibition featured live running machines, allowing attendees to witness firsthand the capabilities of state-of-the-art machinery and gain valuable insights into their functionalities.
Speaking on the conclusion of PackPlus South, Varun Sharma, Portfolio Director at RX India, said “The 14th Edition of Pack Plus South witnessed participation from the top 150 brands. We are overjoyed that Pack Plus South served as a holistic platform for industry professionals to engage, exchange insights and discover leading-edge solutions. We are pleased The trade show witnessed the closure of business deals worth 2.5 crore. By focusing on the distinct requirements of the printing and packaging industry Pack Plus South sets the stage for the National trade show i.e Pack Plus slated to happen in Delhi in the month of August.”
Concurrently, PrintFair, co-located with the event,showcased the newest advancements in Flexo & Gravure printing, Digital presses, Offset presses, and Wide format Printers. This simultaneous exhibition offered attendees a distinct opportunity to discover state-of-the-art printing solutions and interact with leading solution providers.
In addition to the extensive product display, PackPlus South 2024 facilitated productive business meetings, fostering collaborations and innovation among industry professionals.
2, May 2024
Commemorative coin release by Former Prez Kovind ji
Hyderabad, 2nd May, 2024: Day 2 of the 125th birth anniversary week celebrations of Babuji Maharaj – the second in the lineage of Masters of Shri Ram Chandra Mission – took place at Kanha Shanti Vanam today. Former President of India Shri Ram Nath Kovind was the Chief Guest to the occasion. The event witnessed the Ministry of Finance – Govt. of India launching a special commemorative silver coin from the RBI. Hon’ble Former President of India Shri Ram Nath Kovind ji and Rev. Daaji – Guide of Heartfulness and President of Shri Ram Chandra Mission jointly released the special commemorative coin. The coin can be ordered directly from the Reserve Bank of India. A special souvenir was also released today to mark the landmark occasion on 125th birth anniversary of Babuji Maharaj available at various points at Kanha Shanti Vanam to take for the future generations as a memory for this unique occasion.
Former President of India Shri Ram Nath Kovind ji (also Chairman – Celebrations Committee) officially launched the 125th birth anniversary celebrations of Pujya Shri Babuji Maharaj. Extending his heartfelt greetings on the auspicious occasion of birth anniversary celebrations of Pujya Babuji Maharaj said, “We are here to honour his profound legacy as spiritual leader. I am filled with gratitude to beloved Daaji who continues to carry forward the vision of Babuji Maharaj with unwavering dedication.” He spoke about his association with Shri Ram Chandra Mission right when Chaari ji was the Guide of the organisation. “The Master has immense love and compassion and I got to experience it.” He appreciated how well the Bhandaras are organised such that all the practitioners benefit from their visit to Kanha Shanti Vanam from all over the world. “Babuji Maharaj shared his vision of universal religion which is realised now in 2024 through Daaji’s visionary leadership of the Heartfulness Movement. Babuji Maharaj’s teachings have been ahead of their times. Today as science begins to validate the health benefits of meditation we see his foresight coming to fruition. The journey of Sahaj Marg from its inception to its global reach today is the testament to Babuji’s spiritual leadership through the special technique called Pranahuti and spiritual cleansing. This revolutionary way has transformed the access to spirituality regardless of the spiritual advancement. Babuji Maharaj always emphasised on restraint and simplicity. Babuji Maharaj’s message of special personality present in every generation gives us hope and reassurance in these challenging times. Under Daaji’s guidance Heartfulness Movement has grown exponentially in 160 countries and 17000 trainers and all the activities taken up by Heartfulness benefiting humanity and creating a brighter future for the next generation. The health and wellness benefits of Heartfulness are remarkable. Listening to the heart has never been so simple. If we listen to our heart there would be never any challenges for the 8 billion people in the world. Let us reaffirm our commitment to spreading Babuji Maharaj’s message and honour his legacy.”
Rev. Daaji – President of Shri Ram Chandra Mission and Guide of Heartfulness said, “We are grateful to the Govt. of India to recognize the spiritual significance made by Babuji Maharaj. Babuji Maharaj showed that spiritual evolution is the ultimate goal of human life. Babuji was an epitome of simplicity and purity and true signature of divinity guiding us towards the real goal. I am also very pleased with the kind words of Shri Ram Nathi Kovind ji and for sharing his thoughts on Heartfulness and his association with it.”
A few special books were also released today – ‘From Daaji with Love’ a new book in English and Telugu, ‘Complete works of Ram Chandra Babuji Maharaj, vol 1’ in Thai, Yearning of the Heart in Gujarati; ‘Complete Works of Ram Chandra – vol. 3’ in Malayalam; and a very special Spiritual Anatomy – English edition which is a hard-bound edition with a larger font. These books are available from ‘Books n More’ at Kanha Shanti Vanam and http://hfnlife.com/
The event closed with a beautiful musical rendition by Mr. Charanjit and his daughter Ms. Divyajyot.
Pujya Babuji Maharaj was the second in the lineage of the Masters of Shri Ram Chandra Mission. Regarded as the greatest spiritual scientists of the modern millennia, his profound influence extends beyond the boundaries of individual spiritual journeys, as he believed that India has always been the cradle of spirituality, and it is spirituality itself that possesses the potential to unite the entire world.
2, May 2024
Switzerland Tourism unveils new logo
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era is
dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive
tourism brand world with “Switzerland”. ST presented this today in Geneva and is now taking
the new image out into the world. The new, digital and modern brand world stands for
Switzerland’s long-standing tourism promise: nature, hospitality and reliability.
In 1995, the venerable “Swiss Transport Center SVZ” became today’s national tourism marketing
organization Switzerland Tourism. At the same time, the common image of tourism in Switzerland was
created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the well-known
and popular symbol for Swiss tourism advertising for a generation. For many years, not only the then
new marketing organization ST, but also a number of industry organizations, destinations and service
providers promoted Switzerland’s tourism offerings with the same logo. The gold flower has
accompanied an entire generation and is now associated with tourism in Switzerland by the Swiss
population and many guests.
“Switzerland” – a sharpened brand
Today, almost 30 years later, the requirements for a brand are completely different than they were in
the 1990s. ST has therefore decided to create a new, unique and recognizable digital Swiss brand
worldG. For the first time in the history of Swiss tourism advertising, a pure logo is now becoming a
complete brand world. In the future, Swiss tourism promotion will not only promote the destination, but
will also accompany tourists on their entire journey, from inspiration to travel planning.
“Switzerland” – exclusively in English – is the logical basis for the brand of Switzerland as a holiday
and travel destination, and stands for the global tourism promise to all guests of Switzerland about
nature, our hospitality and the reliability of Switzerland as a travel destination.
Instead of the letter T, a Swiss cross in the “Switzerland” brand symbolizes the trustworthy origins and
radiates the optimism of the Swiss destination. But the symbolic cross goes far beyond just a national
flag: it was expanded and given a so-called “color tone” of five different shades of red, a symbol of
modernity, diversity and independence.
Brand for the entire tourism sector in Switzerland – for a new generation
The idea from the founding days of the Goldflower is proudly carried forward and perfected.
“Switzerland” stands for all hosts in Switzerland. In this sense, ST enables its members and partners
to provide orientation and create trust. The new, comprehensive brand world offers countless
possibilities on all channels, now and in the future. The new brand will be designed and implemented
gradually worldwide with immediate effect – both in all ST markets and across the entire tourism
industry. The complete transition to the new brand world is likely to take a few months. Martin
Nydegger, Director ST, is pleased: “The Gold Flower defined an era for a generation of tourism
professionals. The Switzerland brand conveys trust, has a modern design and is forward-looking for
another generation.
The new tourism brand is being closely watched throughout Switzerland and will represent
Switzerland far beyond tourism, including internationally.
The new brand identity was developed together with the Zurich branding agency MADE Identity.
When developing “Switzerland”, MADE focuses on three main areas. On the one hand, the brand
should become more visible and noticeable internationally through a consistent one-brand strategy. In
addition, the brand should have maximum impact digitally, tactilely and spatially. And finally,
“Switzerland” as a brand should be able to accompany guests through the travel experience: from
advertising, to the experience, to the souvenir.
