2, May 2024
Huawei Unveils its Intelligent Distribution Solution at 26th World Energy Congress
[Rotterdam, Netherlands, 2nd May 2024 ] Huawei is presenting its innovative Intelligent Distribution Solution (IDS) at the 26th World Energy Congress in Rotterdam. Developed in collaboration with ecosystem partners, the IDS aims to tackle the electric power industry’s most pressing challenges, including high line loss, unreliable service, and the burden of managing new energy loads.
To address these challenges, power companies are turning to digital solutions that harness the power of data, connectivity, and automation. The digitization of the power distribution network—often referred to as the ‘last mile’—is a critical element in the modernization of the conventional power grid system. This ‘last mile’ ensures the delivery of electric power directly to consumers’ homes, businesses, and industries. Huawei’s IDS leverages cutting-edge technologies to optimize power distribution, enhance grid reliability, and facilitate the integration of renewable energy sources.
“Huawei’s Intelligent Distribution Solution enables power enterprises to shift from single-point digitalization of power distribution rooms to architecture-supported, evolvable, open, and systematic intelligence. With an open digital ecosystem, we can stimulate grassroots creativity internally and make industry and cross-industry capabilities available to customers externally,” said David Sun, Vice President of Huawei and CEO of Huawei’s Electric Power Digitalization BU.
The IDS architecture is built on a unique “cloud-pipe-edge-pipe-device” framework, which includes an on-premise private cloud as the digital foundation, both wired and wireless solutions for the backhaul network, an all-in-one edge computing unit (ECU) for lean management, and next-generation high-speed power line carrier communication (HPLC) on the low-voltage side. This comprehensive approach enables real-time measurable observations that empower utility providers to optimize their operations, reduce costs, and improve customer satisfaction by identifying and repairing faults before power outages occur.
The solution has already proven its effectiveness in real-world applications, with successful implementations across several provinces in China, including in the Shaanxi province in collaboration with the State Grid Shaanxi Electric Power Co., Ltd and partners. The solution has revolutionized the management of over 100,000 distribution transformer districts, reducing outage durations and achieving an impressive power supply reliability rate. Moreover, it has enabled the seamless integration of over 50,000 residential photovoltaic sites and more than 1,000 large-scale 10kV photovoltaic sites have achieved 100% access and consumption.
“The solution delivers comprehensive and accurate power distribution network sensing, lean and refined management, timely and proactive customer service, as well as simpler and more efficient work for our employees,” said Zhang Genzhou, CIO of State Grid Shaanxi. (See video: “Successful Practice of Intelligent Distribution Solution in State Grid Shaanxi.”)
The solution has also delivered promising initial test results in Asia, Africa, and the Middle East, demonstrating its potential to revolutionize power distribution on a global scale.
Attendees of the World Energy Congress are invited to visit the Huawei booth (Stand 5.635, Rotterdam Ahoy) to learn more about the Intelligent Distribution Solution and see how Huawei’s experience assisting power companies transform their operations can help drive further success for global customers.
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- By Rabindra
2, May 2024
Virinchi Hospitals Hosts Neonatal Resuscitation Workshop to Combat Oxygen-Related Neonatal Mortality

Hyderabad,2nd May 2024: Virinchi Hospitals, a pioneer in healthcare services in Hyderabad, hosted a specialized workshop on Neonatal Resuscitation for the nursing staff, today at Virinchi Hospital, Banjara Hills. This vital program was organized by senior consultant Pediatrician Dr. Vannala Raju, with esteemed faculty members including Dr. Purna Guggilum, KIMS Cuddles; Dr. Vaddi Vamsi Krishna, Rainbow Children’s Hospital; and Dr. Raju himself.
The workshop focused on critical resuscitation techniques necessary for caring for newborns immediately after birth. More than 50 nursing professionals from various hospitals in & around the city participated in this engaging and informative session, acquiring skills that are crucial in reducing brain damage due to lack of oxygen immediately after birth (hypoxic-ischemic encephalopathy – HIE) —a common yet preventable threat to newborns.
India’s current neonatal mortality rate stands at approximately 20 deaths per 1,000 live births and conditions such as hypoxic-ischemic encephalopathy (HIE) because of poor cry/inability of the baby to breathe immediately after birth contribute significantly to neonatal deaths. It is estimated that 1.5 babies per 1,000 live births in India are affected by HIE, making it a crucial area for intervention.
Dr. Vannala Raju, who spearheaded the workshop, emphasized the importance of equipping nursing staff with the knowledge and techniques to administer immediate care. “Through this workshop, we aim to disseminate knowledge and skills to reduce neonatal mortality and enhance the quality of care provided right at the moment of birth,” said Dr. Raju.
The training covered a range of topics crucial to newborn care, including the effective management of breathing and cardiovascular stabilization. The workshop’s hands-on approach ensured that the nursing staff could practice and master these lifesaving techniques in a controlled, supportive environment.
The success of this program highlights Virinchi Hospitals’ commitment to advancing neonatal care and improving health outcomes for the youngest patients. The knowledge disseminated here is expected to significantly decrease the incidence of hypoxic damage and, by extension, neonatal mortality rates. Virinchi Hospitals continues to stand at the forefront of medical excellence and educational empowerment, aiming to set new standards in healthcare provision and staff training.
2, May 2024
SwopStore Eyes on 400 Cr by the Fiscal Year 2024-2025
New Delhi, 2nd May 2024 – SwopStore, a leading Customer Acquisition platform for online businesses, is on track to achieve a Gross Merchandise Value (GMV) of 400 Cr. by the fiscal year 2024-2025. Building on its recent milestone of surpassing 5 Cr. GMV for March 2024, the company is poised for exponential growth in the coming years.
Throughout FY 2023-2024, SwopStore has demonstrated robust performance, with consistent Month–on–month growth of 40% in GMV and revenue. This impressive trajectory underscores SwopStore’s strategic initiatives, including targeted acquisitions, collaborations, and a steadfast commitment to customer satisfaction.
By prioritizing market expansion and enhancing offerings through acquisitions and collaborations, SwopStore has solidified its position as a key player in the industry. Notable acquisitions include The Man Company, Bombay Shaving, Perform, Snitch, Plix Life, Enamor, Hindustan Liver, Earth Rhythm, Godrej, Lenskart, and John Jacob.

Ayush Gupta, CEO of SwopStore, is passionate about propelling the company forward by achieving milestones, fostering meaningful relationships, and delivering value to stakeholders. He recently shared his excitement about SwopStore’s ambitious goal of reaching a Gross Merchandise Value (GMV) of 400 Cr, a testament to the company’s dedication to growth and conscious consumerism.
With a proven track record of scaling up sales for over 100 online businesses by up to 20% in the past year and facilitating 1 million transactions, SwopStore has solidified its position as a leader in driving sales and nurturing customer relationships in the ever-evolving e-commerce landscape. The platform’s user-friendly interface and data-driven strategies have consistently set it apart, enabling brands to expand their customer base and enhance sales figures effectively.
In addition to its remarkable achievements, SwopStore aims to target key sectors such as fintech, quick-commerce services, multinational restaurant aggregators, airlines, banking loyalty programs, and hotel chain loyalty programs. By strategically focusing on these sectors, SwopStore intends to further broaden its impact and establish itself as a versatile solution provider in the global marketplace, he added”.
2, May 2024
mPokket onboards global executive Todd Ruppert to its Advisory Board
2nd May 2024: mPokket, one of India’s leading digital lending platforms, today announced the appointment of Todd Ruppert to its Advisory Board. Todd brings a wealth of experience to the table, having served as a venture partner at Greenspring Associates and Founder of Ruppert International, a firm with diversified global interests in startup companies.

Todd, the ex-CEO of T. Rowe Price Global Investment Services and co-president of T. Rowe Price International, holds senior advisory and board positions with multiple PE/VC firms, including Antler, the largest early-stage company builder worldwide. During his tenure at T. Rowe Price, Todd spearheaded the firm’s investment in UTI, one of India’s leading asset managers.
“Todd’s wealth of experience and deep understanding of the financial landscape will be invaluable as we strive to propel towards our aim of empowering the underserved youth of India. With his expertise, we are not only focused on meeting the credit needs of the youth but also on providing them with new earning avenues and career growth opportunities.” Mr. Gaurav Jalan, mPokket’s Founder and CEO, said in a statement.
Beyond finance, Todd is deeply also passionate about education and youth development and protection. He has served as a board member of INSEAD Business School from 2012-to 2021 and is currently a member of its Advisory Council. He also serves as a board member of the International Centre for Missing and Exploited Children and the Rock and Roll Hall of Fame, as well as a global ambassador for the Duke of Edinburgh’s Award.
“I am honored to join mPokket as an advisor and contribute to their journey towards becoming a leading force in India’s youth growth story over the next decade. With a commitment to education, youth development, and financial inclusion, mPokket is poised to make a significant impact, and I’m excited to be a part of this journey.” Todd Ruppert, said in a statement.
mPokket has disbursed ~US$2 billion in loans till date with minimal default rates powered by its proprietary AI-based underwriting algorithm. The company recently announced a $61 million debt raise from BPEA credit.
2, May 2024
Here are 5 reasons why you can’t miss Amber Girls School on Amazon miniTV

Mumbai, 2nd May 2024: Amazon miniTV, Amazon’s free video streaming service, recently released its riveting coming-of-age teenage drama, Amber Girls School. The series follows Ojaswini as she moves from being a teenager to becoming an adult, delving into the difficulties of adolescence set against the backdrop of 2008. Produced by Reliance Entertainment Studios and directed by Rajlaxmi Ratan Seth, the series captures the clash between traditional values and the modern aspirations of young women. Along with bringing a compelling narrative of rebellion, self-discovery, and the pursuit of individuality, here are the top 5 reasons why Amber Girls School must be on your binge-watch list.
● An intriguing narrative that questions the changing dynamics of growing up : Set in the premise of an all-girls school, the series Amber Girls School offers a unique cultural setting that intensifies the narrative, with a blend of teenage struggles, high emotions, and a compelling storyline. With a conflict between the desire to venture into impermissible adventures or march towards a well-planned goal, the narrative deftly unfolds the drama and development of each character.
● Exploration of teenage life and challenges: The series delves into the heart of adolescence, exploring a variety of struggles faced by them in a conservative society. Taking the viewers through the journey of Ojaswini and her friends, the series showcases the struggles, curiosity and excitement of transitioning into adulthood while one goes through rapid changes. It also offers a raw and unfiltered look at the lives of teen girls who are not afraid to push boundaries and break free from societal expectations.
● Emotional depth and relatable storyline: The series touches on various relatable themes that resonate with the audience. From the daily conflicts in family and its complex dynamics to school life and financial highs and lows, the storyline explores the world of sisterhood, aspirations and self discovery. The emotional aspect of the series will take the viewers through each character’s journey, resounding with their joys, struggles, and triumphs while navigating through different challenges.
● Talented cast ensemble with character development: Led by the talented Celesti Bairagey as Ojaswini, the cast of Amber Girls School also features Kajol Chugh, Adrija Sinha, Ishika Gagneja, Harsh Khurana, and Shruti Panwar in pivotal roles. Through their powerful performances, they bring depth and authenticity to their roles. The series showcases the unique challenges encountered by each girl.
● Watch for free: Immerse in the journey of self-discovery and defiance against traditional constraints with Amber Girls School for free on Amazon miniTV. There is no need to pay anything to tune in to this engrossing coming-of-age teenage drama on a subscription basis. It is now available to stream on Amazon miniTV and Fire TV within the Amazon Shopping App and on Play Store.
Dive into the captivating world of Amber Girls School exclusively on Amazon miniTV, available on Amazon’s shopping app, Prime Video, Fire TV, Smart TVs, and Play Store!
30, Apr 2024
69 Percent Female Representation in MBA Analytics Shaping Education’s New Frontier

Mumbai, April 30th, 2024: The Indian Institute of Management Kashipur – IIM Kashipur, a leading B-School in India, conferred degrees to 438 students who graduated this year under various programs. The institute witnessed the conferment of degrees upon 438 students at its 11th convocation. During the ceremony, 232 graduating cohorts received MBA degrees, 87 from MBA Analytics degrees, 83 from EMBAA degrees, and 21 from Executive MBA degrees. 15 scholars from the Doctoral Programme were also receive their degrees.
Yezdi Nagporewalla, CEO of KPMG India, distributed medals to 10 students for their performance in their respective courses.
Jump in female students
IIM Kashipur is, lately, witnessing exponential growth in terms of female students across all programs. In the 2019-21 batch, IIM Kashipur recorded 11% female students, while in the 2021-23 batch, it surged to 30%. A special interest from female students towards MBA Analytics is visible as females in both the batches since introduction of the course has been significantly high.
Mr. Sandeep Singh, Chairman, BoG – IIM Kashipur said, “As we celebrate this convocation day, let us reflect on our journey of excellence. IIM Kashipur’s 19th rank in NRF 2023 echoes our commitment to unparalleled standards. Our diverse student body, including 69% female representation in MBA (Analytics), underscores the evolving landscape of education. We take pride in supporting economically and socially challenged students and fostering an inclusive environment. Today, as we bid farewell to our graduates, we stand poised to shape the future with innovation and inclusivity.”
Addressing the students, Yezdi Nagporewalla said, “Today marks a rare and momentous occasion where we celebrate the achievements of the future leaders of our nation. Let us extend our heartfelt congratulations to each graduate, recognizing the unwavering support of proud parents and the dedication of the esteemed faculty.”
He further said, “As you step into the world, remember the profound significance of education and the values it instills. Your degree is not just a symbol but a passport to a world of opportunities. Embrace your journey with anticipation and resilience, for success is earned through continuous learning, hard work, and adaptability. Never shy away from challenges, for in chaos lies opportunity. Embrace technology, invest in your skills, and always uphold the values of integrity and respect. Congratulations to you all, for you are the diamonds of tomorrow.”
Advising the new graduates, he said, “In Korea, people think of the Nation first, company second, family third, and self in the fourth. We need to learn from them. Being rich doesn’t mean being successful. It’s good to be happy one should work to achieve bigger goals,”
Prof. Kulbhushan Balooni, Director, IIM Kashipur, said, “Despite market challenges this year, we saw the active participation of 200+ student organizations, extending 270 offers to the MBA and MBA (Analytics) batch. Besides regular recruiters such as ICICI Bank, KPMG, Capgemini, Bank of America, Gartner, Tiger Analytics, TATA Capital, Delloite, etc., several new organizations came, such as Barclays, Accenture Strategy, Swiggy, Carelon, etc.
Our faculty’s prolific research with 48 research articles in peer-reviewed journals in 2023-24, expanding executive education by offering 29 short-term, online, diploma, and certificate programs, and collaborations with Uttarakhand Government showcase our commitment to excellence and societal impact. Congratulations to our graduates, poised for success in a dynamic world.”
30, Apr 2024
Indian Chamber of Commerce Holds Productive Talks with Nepal’s Prime Minister

Kolkata, 30th April 2024: A business delegation organised by Indian Chamber of Commerce (ICC) had a fruitful meeting with Hon’ble Prime Minister of Nepal Shri Pushpakamal Dahal ‘Prachanda’ on the sidelines of “3rd Nepal Investment Summit” from 28th – 29th April 2024 at Kathmandu. ICC expressed its commitment to further business relations between two friendly nations. PM invited Indian Companies to invest in Nepal as 9 key investment related regulations have been reformed to make the whole regime investors friendly.
The delegation led by Dr. Rajeev Singh, Director General, ICC has senior level representation from 16 leading Indian companies like NTPC Limited, Container Corporation of India Limited (CONCOR), Britannia, TCI Freight, Radisson Blu, Verbena Engineering india Pvt Ltd, Swosti Group, Swastik International and Anand Finance Strategic Advisors.
India is the largest investor in Nepal as cumulative FDI is one third of total FDI in Nepal. India is also the largest trading partner with duty and quota free access to the Indian market for Nepal exports. Incidentally, SJVN is undertaking the largest Hydropower project of 2200 MW in Nepal and has plans to expand it to 5000 MW in Hydro and solar space. Delhi Metro is also exploring the opportunity to undertake Kathmandu Metro project and other Indian Companies are exploring the opportunity to setup Data Centres in Nepal using green energy. During a recent ICC delegation visit to Nepal during January 2024, An MoU was also signed for Cooperation in Renewable Energy Development between NTPC Limited and Nepal Electricity Authority.
Nepal Investment Summit is being attended by over 2000 delegates from various countries and focuses on multiple sectors like Agriculture, Tourism, Infrastructure, Transport, Energy, services etc.
ICC delegation would organize high-level Ministerial meetings in Nepal including meetings with Nepal Finance Minister, Commerce Minister, leading Chambers like NCCI, CNI and FNCCI. The discussions will cover trade, energy, tourism, services, regulatory regime and bilateral investment related issues. The ICC multi-sectoral delegation represents Agro, Logistics, infrastructure, mining, Tourism, Textiles, Energy, Finance and Fire Alarm Safety companies.
This is the 4th visit by ICC to Nepal in the last one year. ICC had organized the BIMSTEC BUSINESS CONCLAVE at Kolkata last year with Ministerial and Chamber level participation from Nepal. ICC has also helped promote key Insurance companies in Nepal in its cross country flagship initiative “Emerging Asia Insurance Awards”.
During January 2024, ICC organised a delegation of over 30 Companies from sectors like Healthcare, Education and Energy. ICC business delegation to Nepal included leading companies like NHPC Limited, Indian Energy Exchange, Transport Corporation of India Ltd, Avaada Energy Private Limited, True Power Limited and REC Limited.
ICC had also organized India – Nepal Ayush Exhibition cum Conference from 7th to 11th March, 2024 is association with the Ministry of Ayush, Government of India at Bhrikuti Mandap, Kathmandu, Nepal with around 25 Companies constituting large Companies like Emami Ltd and Baidyanath.
Nepal mainly imports oil, gold, iron and steel, clothes, pharmaceutical products, cement, electronic appliances, food and vehicles from the world. In 2022, India exported $8.66B to Nepal. The main products that India exported to Nepal were Refined Petroleum ($2.22B), Petroleum Gas ($503M), and Rice ($320M). In 2022, Nepal exported $956M to India. The main products that Nepal exported to India were Palm Oil ($184M), Soybean Oil ($180M), and Non-Retail Synthetic Staple Fibers Yarn ($65.7M). Given India’s trade surplus with Nepal, Nepal can tap a more diversified value chain in India, while India can focus on newer sectors like iron and steel, textiles and pharmaceuticals in Nepal.
30, Apr 2024
Glocal Healthcare Systems Transforming Healthcare Dynamics in India
Innovative solutions are transforming healthcare delivery, especially in underserved regions where traditional models have struggled to provide accessible, affordable, and quality care. Leveraging technology and process optimization, some ventures are pioneering a new approach to healthcare. By integrating telemedicine, digital dispensaries, and acute care facilities, these initiatives aim to reach millions annually, even in remote areas. Their strategies involve reducing costs through efficient hospital designs and focusing on common diseases to improve clinical excellence. These efforts underscore a growing movement towards democratizing healthcare, ensuring that quality services are not just a privilege for the urban elite but a right for all.
Glocal Healthcare Systems, an innovative social venture founded by Dr. Sabahat Azim, is revolutionizing healthcare delivery in India’s underserved regions. With a focus on affordable, accessible, and accountable care, Glocal operates over 600 digital dispensaries and 11 acute care hospitals, serving more than 2 million patients annually. Originating from a personal tragedy experienced by Dr. Azim, Glocal was established with the ambition to overcome the challenges of traditional healthcare systems that fail to provide quality care, especially in rural areas.
Glocal’s approach to healthcare is significantly bolstered by technology and process optimization. Starting with a 30-bed hospital in West Bengal, the organization quickly expanded, perfecting a 100-bed hospital model ideal for Tier II/III cities, thanks to support from venture funding and impact investments. This growth reflects a strategic emphasis on treating a common subset of diseases with high clinical excellence, while also reducing construction and operational costs through innovative hospital design and management practices.
Innovation lies at the heart of Glocal’s mission. Dr. Azim advocates for a shift towards a process-based, standardized healthcare delivery system, akin to mass production principles. To this end, Glocal developed LitmusDX, a clinical decision support system powered by machine learning, which, along with LitmusMX and HelloLyf apps, facilitates efficient, remote patient care through digital dispensaries. These technologies ensure quality care is accessible even in the most remote areas, reducing medical errors and improving accountability.
30, Apr 2024
Bluevine Invests in Financial and Mental Well-Being to Help Improve Personal and Professional Lives for Employees

With a vision to create balance and growth in the lives of its employees and long-term investment in its human capital, Bluevine India has announced expanded employee benefits through enhanced plans with Modern Health and NorthStar, a leading mental health platform and an all-in-one financial advisor, respectively.
These new tie-ups have been introduced under Bluevine’s new Employee Value Proposition (EVP) program, comprised of five foundational pillars: Culture, Wellness, Growth, Rewards, and Values. This approach defines the essence of employment at Bluevine, highlighting the company’s commitment to holistic employee well-being.
Talking about how these new programs have been benefiting the employees, Mr. Ritesh Kumar, Manager, Customer Success, Bluevine India said, “Partnering with Modern Health and NorthStar has truly transformed how my team and I approach well-being. Having the benefit of accessibility to mental health resources and financial guidance at the workplace allows me to focus on my performance while not ignoring other crucial aspects of my life. This holistic support system empowers me to thrive both personally and professionally.”
Modern Health is a leading mental health platform that provides employees at Bluevine with a comprehensive suite of mental health solutions allowing them to come to work with a positive mental attitude. The facilities that Bluevine employees can access through these resources include: virtual therapy sessions, coaching, self-guided resources, and community support groups. Every January, the annual package renews, offering 12 sessions per calendar year to all employees and their dependents, regardless of their joining date, ensuring that the employees always have access to sufficient support at all times.
Through Bluevine’s partnership with NorthStar, an all-in-one financial advisor and personal finance tools platform, the Company aims to increase employee satisfaction by ensuring that their compensation packages are working to help employees achieve larger life goals. The employees benefit from personalised financial guidance, budgeting assistance, and decision-making tools that help them make informed financial decisions and optimise their compensation and benefits package.
Speaking about Bluevine’s dedication towards its employees’ well-being, Ms Payal Singh, Head Of People, Bluevine India, said, “At Bluevine, we prioritise the overall well-being of our employees. We chose to work with Modern Health and NorthStar to provide comprehensive support beyond traditional benefits that create long-term impact. By offering mental health solutions and personalized financial guidance, we aim to better the quality of life of our employees. We firmly believe in creating a harmonious workplace where both positivity and productivity are given outcomes.”
Complementing these partnerships are crucial initiatives such as Bluevine Voices – employee-led groups promoting inclusivity. Notable groups include Women’s Voices, Pride Voices, and Abled Voices, each addressing unique aspects of diversity and fostering a sense of belonging.
Recently celebrating 10 years in business that included passing milestones for 500,000 customers served and over $14 billion in loans delivered, and currently trusted with more than $1 billion in managed customer deposits, Bluevine continues to be a pioneer and U.S. market leader with its small business digital banking platform. All these initiatives underscore Bluevine’s commitment to creating a workplace that sees each employee as a whole person – prioritizing mental health, financial well-being, and inclusivity, and fostering an environment where all employees feel seen and valued.
30, Apr 2024
Oteria Skincare Launches Its Digital Brand Film To Drive Awareness On Circadian Rhythm For Better Skin
India, April 30, 2024: With its recent entry into the D2C skincare market, Rivpra Formulation’s skin care brand Oteria, today announced the launch of its new brand film, ‘Skincare Symphony with Circadian Rhythm Melody’. In a refreshing melodic spin, the film aims to advocate for holistic skincare practices based on the human body’s Circadian Rhythm, just like the symphonies of a song. Oteria, through its wide product portfolio, encourages customers to opt for skincare which doesn’t feel like a chore but instead allows them to nourish their skin through the day.
The film, conceptualised and produced by M&C Saatchi has been launched across Oteria’s digital platforms, playing to the tunes of one’s Circadian Rhythm and highlighting each product set to a different rhythm for a different time of the day for 24×7 skincare needs. Oteria’s #PlayingToSkin harnesses the power of Circadian Rhythm which plays a vital role in the overall skin health. The Circadian Rhythm is responsible for functions like cell turnover, collagen creation and UV protection, alongside combating other external stressors. Oteria, with its thoughtfully designed products, enables customers to have fun with skincare without the jargon it surrounds.
On the launch of the brand film, Vibhor Rastogi, Director, Rivpra Formulations & Oteria shared, “The film is set against the backdrop of a human body’s circadian rhythm and with Oteria, our goal is to heighten the awareness about skincare that suits the needs of one’s skin, 24×7. The film creatively plays to the rhythm of our day, highlighting the key products and ingredients that customers should be using to replenish their skin through the 4 essential zones of the day – such as the All Rounder Skin Cream and White Tea Face Wash for when you RISE, Radiant Kiwi Mist to revitalise your noon SHINE, Plumpy Skin Serum to unwind and CHILL and lastly Time Travel Under Eye Serum that helps to restore right before you YAWN.”
Furthering Oteria’s commitment, Aditi Jain, Marketing Head, Oteria, added, “As a brand, we take pride in providing gender-neutral holistic skincare solutions with a comprehensive approach to skin, hair and body care and the film is a testament to that commitment.”
Behind the visual storytelling, Gopal S Krishnan, Managing Director, M&C Saatchi February said, “The idea behind this film is to break away from the usual clutter of overloaded information, filled with jargons and terminologies, before and after feel, et al by the skincare industry. Oteria brand film brings the best of science and nature and makes skincare easy to understand and accessible to all genders. The film’s catchy melody effortlessly takes you through a person’s whole day, by simply following the body’s natural circadian rhythm by using the 4 simple routines of Oteria at the 4 times of the day. Grooving, dancing and singing the protagonist does it all! And gets the most effective results by simply using the right product at the right time. It is only an added pro that the harmony is fun and groovy!”
Following its debut in the D2C Skincare space, the brand launched 19 products and plans to launch 30 more products by 2026. With these product lines, the company is promoting skin awareness and education about one’s Circadian Rhythm. All Oteria products are available on e-commerce platforms like Amazon, Flipkart, and Oteria’s direct-to-consumer (D2C) platform, www.oteria.com.
