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Maverick Global Secures Digital Marketing Mandate for Shiv Naresh Sports

New Delhi, 30th April 2024 : Shiv Naresh Sports, a prominent figure in the sporting landscape, has partnered with Maverick Global, a leading digital specialist agency, as its digital marketing and communication partner.

With a strategic focus on developing impactful campaigns aligned with Shiv Naresh’s objectives, Maverick Global, a global marketing agency aims to enhance the brand’s digital presence and reach, particularly targeting Gen-Z and Millennials. By leveraging innovative digital strategies, Maverick India seeks to strengthen Shiv Naresh’s positioning as a prominent player in the sports industry. By deploying targeted digital campaigns, the collaboration aims to uphold Shiv Naresh’s reputation as a trailblazer in the sports industry, catering to the evolving needs of sports enthusiasts.

Mr. Omm Dev Sharma, Director of Maverick Global, expressed their enthusiasm about the partnership, stating, “We are delighted to collaborate with the esteemed brand Shiv Naresh Sports. Shiv Naresh has a long-standing reputation for supporting Indian players with high-quality sports apparel and equipment. Our objective is to expand its reach and create awareness among aspiring athletes. As sports enthusiasts ourselves, partnering with a brand that shares our commitment to motivating athletes brings us immense joy and energy to deliver innovative campaigns.”

Commenting on the association, Shiv Naresh Managing Director – Mr. Shiv Prakash Singh, “We are pleased to appoint Maverick Global as our communication partner. While we have been actively involved in various initiatives, we recognize the need to enhance our mass appeal and digital presence. With Maverick Global expertise, we aim to amplify our brand visibility and educate a wider audience about Shiv Naresh products. We trust that Team Maverick Global will elevate our brand to new heights.”

Shiv Naresh Sports Pvt. Ltd., based in New Delhi, India, is a well-established sports company recognized for its manufacturing, supply, and export of high-quality sportswear, sports shoes, synthetic tracks, sports kit bags, electronic scoreboards, and LED display screens across India and international markets such as Spain, USA, Canada, U.K, Australia, and West-Indies. Notably, the company has recently endorsed Rio Olympic players, hockey India, and swimmers.

Bluevine Invests in Financial and Mental Well-Being to Help Improve Personal and Professional Lives for Employees

30th April 2024 : With a vision to create balance and growth in the lives of its employees and long-term investment in its human capital, Bluevine India has announced expanded employee benefits through enhanced plans with Modern Health and NorthStar, a leading mental health platform and an all-in-one financial advisor, respectively.

These new tie-ups have been introduced under Bluevine’s new Employee Value Proposition (EVP) program, comprised of five foundational pillars: Culture, Wellness, Growth, Rewards, and Values. This approach defines the essence of employment at Bluevine, highlighting the company’s commitment to holistic employee well-being.

Talking about how these new programs have been benefiting the employees, Mr. Ritesh Kumar, Manager, Customer Success, Bluevine India said, “Partnering with Modern Health and NorthStar has truly transformed how my team and I approach well-being. Having the benefit of accessibility to mental health resources and financial guidance at the workplace allows me to focus on my performance while not ignoring other crucial aspects of my life. This holistic support system empowers me to thrive both personally and professionally.”

Modern Health is a leading mental health platform that provides employees at Bluevine with a comprehensive suite of mental health solutions allowing them to come to work with a positive mental attitude. The facilities that Bluevine employees can access through these resources include virtual therapy sessions, coaching, self-guided resources, and community support groups. Every January, the annual package renews, offering 12 sessions per calendar year to all employees and their dependents, regardless of their joining date, ensuring that the employees always have access to sufficient support at all times.

Through Bluevine’s partnership with NorthStar, an all-in-one financial advisor and personal finance tools platform, the Company aims to increase employee satisfaction by ensuring that their compensation packages are working to help employees achieve larger life goals. The employees benefit from personalized financial guidance, budgeting assistance, and decision-making tools that help them make informed financial decisions and optimize their compensation and benefits packages.

Speaking about Bluevine’s dedication towards its employees’ well-being, Ms Payal Singh, Head Of People, Bluevine India, said, “At Bluevine, we prioritize the overall well-being of our employees. We chose to work with Modern Health and NorthStar to provide comprehensive support beyond traditional benefits that create long-term impact. By offering mental health solutions and personalized financial guidance, we aim to better the quality of life of our employees. We firmly believe in creating a harmonious workplace where both positivity and productivity are given outcomes.”

Complementing these partnerships are crucial initiatives such as Bluevine Voices – employee-led groups promoting inclusivity. Notable groups include Women’s Voices, Pride Voices, and Abled Voices, each addressing unique aspects of diversity and fostering a sense of belonging.

Recently celebrating 10 years in business that included passing milestones for 500,000 customers served and over $14 billion in loans delivered, and currently trusted with more than $1 billion in managed customer deposits, Bluevine continues to be a pioneer and U.S. market leader with its small business digital banking platform. All these initiatives underscore Bluevine’s commitment to creating a workplace that sees each employee as a whole person – prioritizing mental health, financial well-being, and inclusivity, and fostering an environment where all employees feel seen and valued.

Unlock supple, glowing skin this summer with The Body Shop’s curated Vitamin C collection

Mumbai, 30th April 2024: Summer is officially here and while the warm rays may be a welcome respite from the chilly winds and grey skies, those rays can also be harbingers of dehydrated, dull skin and premature ageing. So, as the weather changes, our skincare must evolve too, and there is one ingredient that must feature in your daily routine – Vitamin C. The Body Shop, a British-born international ethical beauty brand, has an extensive Vitamin C collection formulated with potent ingredients sourced naturally to ensure your skin is supple and radiant all summer long.

A powerful antioxidant that combats free radicals, those insidious agents of premature aging, Vitamin C helps unveil a radiant complexion, diminishing the appearance of fine lines and wrinkles. With some of the products in the popular range enriched with Camu Camu berry extract, one of nature’s richest sources of Vitamin C, Bakuchiol, and papaya extract, The Body Shop’s Vitamin C collection promises to rejuvenate your skin, giving it a newfound glow.

A true masterpiece, the Vitamin C range is meticulously crafted to cater to every skin type. The extensive collection includes a Glow Revealing Serum our radiance-reviving superhero to help achieve the ultimate dewy complexion, Glow Boosting Moisturiser, a Daily Glow Cleansing Polish, an Overnight Glow Revealing Mask, a Glow-revealing Liquid Peel, an Eye Glow Serum, and a Glow-revealing Tonic, among other products designed to enhance your natural beauty. Starting from INR 325, the range is attractively priced.

The Body Shop’s Vitamin C range is a testament to The Body Shop’s unwavering commitment to sustainability and ethical practices. Sourced from the finest, ethically-traded ingredients, each product is a celebration of nature’s generosity and the brand’s shared responsibility to nurture the planet.

So, what are you waiting for? Embrace the summer sun with confidence, for The Body Shop’s Vitamin C range is your ally in unveiling a radiant, youthful glow that emanates from within. Indulge in the luxury of nature’s bounty and revel in the transformative powers of vitamin C, one delightful application at a time. Shop here.

A Higher Power: The First-Ever All-Electric BMW i5 M60 xDrive launched in India

The first-ever BMW i5 was launched in India today and will be available as an exclusive BMW M Performance model, BMW i5 M60 xDrive.

This all-electric sporty executive sedan leads with elegant presence, innovative technology, and dynamic performance. As a performance model from BMW M GmbH, the all-electric BMW i5 M60 xDrive comes as standard with specific exterior features that also visually underline its outstanding sports potential.

The first-ever BMW i5 M60 xDrive is available at all BMW dealerships across India as a Completely Built-Up Unit (CBU) model from today onwards.

Mr. Vikram Pawah, President, BMW Group India said, “With the first-ever BMW i5 M60 xDrive, you can expect nothing short of a completely electrifying experience. It brings together the legacy of eight generations of the sportiest executive sedan – the ‘5’, adrenaline laden performance of ‘M’ and the sustainability of ‘i’. As the sixth electric offering from BMW Group India, the BMW i5 M60 xDrive will further reinforce our leadership in the Indian luxury electric mobility segment. With uncompromised performance that defines exhilaration for the modern era, it is an experience engineered for unbridled excitement and unparalleled thrills.”

*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), GST on Tax collected at source, RTO statutory taxes/fees, other local tax cess levies, and insurance. Price and options are subject to change without prior notice. For further information, please contact the local authorized BMW Dealer.

The first-ever BMW i5 M60 xDrive is available in Alpine White as non-metallic paintwork and in the following metallic paintworks – M Brooklyn Grey, M Carbon Black, Cape York green, Phytonic Blue, Black Sapphire, Sophisto Grey, Oxide Grey, Mineral White. Following BMW Individual paintworks are also available as an option – Frozen Portimao Blue, Frozen Deep Grey, Frozen Pure Grey, and Tanzanite Blue. The standard interior trim is in Carbon Fibre and upholstery options include Alcantara / Veganza | Black. Veganza and Leather Merino upholstery are available as optional upgrades.

The car comes with a standard two-year warranty for unlimited kilometers. Repair Inclusive can extend warranty benefits from the third year of operation to a maximum fifth year without any mileage limitation. The high-voltage battery in BMW i5 M60 xDrive is covered by a warranty valid for eight years or up to 160,000 kilometers.

Thanks to BMW India Financial Services, customized and flexible financial solutions are designed as per individual requirements. Customers enjoy great value and complete peace of mind with BMW 360˚ Finance Plan. It includes attractive monthly installments, an assured buy-back options up to five years, flexible term-end opportunities, and options to upgrade to a new BMW among other benefits.

The first-ever BMW i5 M60 xDrive
The exterior of the first-ever BMW i5 M60 xDrive is designed to be as innovative as you. The Illuminated BMW kidney grille sets the scene with its unique radiance. Stylistically inspired by the so-called “Sharknose” and projecting far forward, the BMW kidney grille functions as the visual center of the vehicle front. The range of functions of the standard Adaptive LED Headlights includes the cornering light and the Matrix High Beam including the glare-free High Beam Assist BMW Selective Beam. In addition, blue design elements below the LED units stage the light sources impressively. The LED headlights show the hallmark four-eye face in a modern and reduced form. Daytime driving lights and turn indicators are each generated by two nearly vertical LED elements arranged on the outside. Just like the headlights and the BMW kidney grille, the other areas of the front apron also feature precisely defined contours and tightly designed surfaces.The clear and reduced design language is also expressed in the side view of the BMW i5. Its dynamically elongated proportions, long bonnet, and almost upright BMW kidney grille are clearly visible from this perspective. At the transition to the rear, the shoulder and roof lines flow harmoniously into the contours of the lights. The flat rear lights interpret the brand’s hallmark L-shaped lights with modern appeal.

Individual design features give the BMW i5 M60 xDrive a striking look, which emphasises its dynamic performance. A front apron with black surfaces in its center and large air intakes, a BMW kidney grille with contour line lighting, horizontal slats, and M logo, side skirts, and exterior mirror caps finished in high-gloss black, 20-inch M light alloy wheels and a rear apron with a pronounced diffuser insert signal the sporty character of the performance sedan.

Thanks to the standard M Sport Pro Package, the first-ever BMW i5 M60 xDrive features a host of M-specific design features, most notably the large air intakes at the front, strikingly flared side skirts in high-gloss black, and a rear apron with diffuser insert and the M high-gloss Shadow Line. Further, the illuminated BMW kidney grille with black surround, the dynamic light carpet, high-gloss black exterior mirror caps, and a black-painted M rear spoiler is also available. In addition, there are also the M Shadow Line lights for the front and rear and red-painted brake calipers.

BMW M Performance Accessories offer customers the ability to bring their personality to the vehicles. To enhance the sporty appearance and character of the car, customers have the option to choose from a wide range of individual accessories including wheel size upgrades or curated accessory packages.

Generous space, modern functionality, a high level of acoustic comfort as well as high-quality, precisely processed materials, fine workmanship, and advanced digital services characterize the ambiance in its interior. In the first-ever BMW i5 M60 xDrive, the emotional performance experience is supported by M-specific displays on the BMW Curved Display. The bands of the main displays and associated design elements in the instrument cluster appear in a platinum silver finish. The typography and graphics are based on the display in the cockpit of high-performance cars from BMW M GmbH.

The BMW Interaction Bar combines modern functionality and fascinating design. The strikingly backlit functional unit with crystalline surface structure extends below the trim strip across the entire width of the instrument panel far into the door panels and includes touch-sensitive control panels for controlling ventilation and air conditioning and for activating the hazard warning lights. My Modes provides a customizable driving and interior experience. A large-surface Carbon Fibre interior trim strip for the instrument panel highlights the BMW Curved Display and the optional BMW Interaction Bar. As an alternative to the standard Carbon Fibre trim, Dark Silver Accent combined with fine-wood trim is also optionally available in dark oak high gloss or open-pored. The new gear selector switch on the center console control panel also features a particularly modern and high-quality design.

The Panorama Skyroof connects almost the entire roof surface, extends without interruption from just behind the windscreen to almost the rear window, and, with its dark glass surface, gives the vehicle a particularly elegant appearance. Sport seats, whose height and inclination can be adjusted electrically, are standard equipment. Comfort Seats can be made available optionally. Active Seat Ventilation is also available as standard. With 18 speakers and an amplifier output boosted to 655 watts, the Bowers & Wilkins Surround Sound System guarantees an outstanding acoustic experience. Further, the optimized functionality of the M leather steering wheel is combined with a classic three-spoke design. Contrast stitching in BMW M GmbH colors and a red center marker for the steering wheel of the Performance model emphasize the sporty character of this model. Exclusive seat surfaces in Veganza/Alcantara finish with unique perforation in the shoulder area and translucent accents in red and blue is also available.In addition, an anthracite-coloured roof lining adds to the sporty flair.

The first-ever BMW i5 M60 xDrive combines a particularly powerful electric drive with hallmark M performance characteristics. Two highly integrated drive units on the front and rear axles, in which the electric motor, power electronics, and transmission are very compactly combined in a common housing, form an electric all-wheel-drive system that enables the BMW i5 M60 xDrive to deliver fascinating dynamic performance. The car instantly accelerates from 0 to 100 km/hr in 3.8 seconds with a top speed of 230 km/hr. It produces an output of 601 hp and a maximum torque of 795 Nm. The high-voltage battery combines compact dimensions with high energy density and it provides a usable energy content of 81.2 kWh. The BMW i5 M60 xDrive has a range of up to 516 kilometres determined in the WLTP test cycle. The BMW i5 M60 xDrive comes with a complimentary BMW Wallbox charger with installation. It can be integrated at home to enable safe and convenient charging up to 11kW. The 22 kW AC Charging Professional is also available as an option.

BMW Operating System 8.5 in the first-ever BMW i5 M60 xDrive offers a wider range of digital content for information and entertainment, faster update cycles for functions, improved information on charging points for electric vehicles, and optimized access to many specific online services. The display and control system expanded to include the BMW Head-Up Display in conjunction with the BMW Live Cock t Professional. The advanced display and operating system offer a redesigned entry screen and “QuickSelect” access with an improved menu structure oriented toward consumer electronics devices. The new entry screen permanently shows the map view of the navigation system or other displays that can be individually configured. The cloud-based navigation system BMW Maps now not only offers an Augmented View display on the Information Display behind the steering wheel, but also improved functions for even more precise and charging station optimised navigation.

The spread of Driver Assistance Systems is more extensive. They support the driver and also increase comfort and safety. Standard equipment includes functions like Cruise Control, Attentiveness Assistant, Parking Assistant Professional with remote parking via smartphone, and Reversing Assistant. The optional Driving Assistant Professional, including Distance Control with Stop & Go function and Steering and Lane Control Assistant, provides the driver with maximum support on long journeys and in city traffic.

The Adaptive Suspension Professional with electronically controlled shock absorbers is offered as standard. Infinitely adjustable valves enable wheel-specific regulation of the damper forces, which is adaptive to the driving style, the road conditions, and also the load condition. The advanced Integral Active Steering makes maneuvering more comfortable, enhances agility at medium speeds, and conveys confidence when changing lanes and cornering at higher speeds. Optionally, customers can choose the Adaptive M Suspension Professional with additional Active Roll Stabilisation that uses the new control logic to optimize sportiness and comfort. The damper forces are controlled using an M-specific characteristic.

The newly designed Travel & Comfort System is also available to provide customized entertainment in the rear.BMW Safety technologies include six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer, and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

Chowman Hyderabad Introduces Its All-New Dessert Selection

No meal is complete without a sweet ending. In acknowledgment of those with a penchant for the sweeter side of life, Chowman Hyderabad is thrilled to unveil a tantalizing array of desserts for the very first time! With the launch of five new delectable sweet treats, Chowman is poised to redefine the dining experience, introducing a fusion of flavors meticulously crafted by our master chefs.

Indulge your senses in our all-new dessert collection that includes Coconut Pineapple Panna Cotta with Honeycomb, Strawberry Panna Cotta, White Chocolate Mousse with Darsaan, Chocolate Mousse, and Coffee Parfait. Chowman invites you to embark on a culinary journey of sweet indulgence. Whether you’re craving classic chocolate or seeking something more adventurous, our new dessert selection promises to satisfy every sweet tooth. Experience the fusion of flavors at Chowman Hyderabad today!

Location: Chowman – Madhapur & Kukatpally branches
Timing: 12 Noon – 10:30 PM
Helpline: 18008902150

Simplex Castings Ltd bags first order worth Rs 20 Million for TsNIIchermet

Mumbai, April 30, 2024: Simplex Castings Ltd., a premier manufacturer of castings and engineering solutions has been selected as the preferred manufacturing partner for TsNIIchermet (Russia).

Simplex Castings Limited and ADJ Engineering have been selected by I.P Bardin TsNIIchermet (Russia) as partners for their designed metallurgical equipment for Indian and Russian Steel plants. Simplex Castings Limited will be responsible for manufacturing of equipment designed and developed by TsNIIchermet. The initial order is worth Rs 20 million.

Commenting on the development Ketan Shah, Chairman, said, “At Simplex we are delighted to get the first order from Chermet under the cooperation agreement. This agreement will open doors for Simplex to supply Chermet designed equipment to Indian and Russian Steel plants. Chermet is a premier Russian Central Research Institute for Iron and Steel Industry and the cooperation agreement between ADJ Engineering, Chermet and Simplex is a significant step in charting the future growth of our company. We are confident of delivering top notch quality equipment and ensuring further breakthroughs with this partnership.”

BOOTES and CargoPeople Announce Joint Venture Launching BOOTES Cold Storage, One of its kind Net-Zero Cold Storage

New Delhi,30th April 2024: BOOTES, India’s first Net-Zero company, and CargoPeople, one of India’s leading multimodal Logistics companies., have come together in a joint venture to launch Net-Zero Cold Storage, a revolutionary
initiative addressing the nation’s critical food waste challenge.  

The mission of the joint venture is to prevent food waste in India with Net-zero cold storage and tackle the ever-growing energy demand in India with renewable energy, not fossil fuels. The vision is that no child should go hungry.

Bootes Cold Chain has partnered with URBS (Urban Systems urbs AB) to leverage their expertise in sustainable technologies and finance, which will be required in the Indian cold storage sector. Bootes Cold Chain sees this as a multi-billion-dollar opportunity to attract green financing for building new cold storage facilities. Their ambitious goal is to deliver USD 1 billion in net-zero cold storage projects over the next five years.

Aiming to transform India’s cold storage landscape, the joint venture will flourish under BOOTES Cold Chain expertise in Net-Zero technology and infrastructure and People’s expertise in the supply chain. Net-zero cold storage can decrease food waste from 40% to 5% in the next 10 years, as it is 50% more efficient than traditional cold storage systems. This can increase the shelf life of the perishables. The initiative has the impact of bringing down electricity
consumption costs by 60%, offsetting 80% of carbon emissions for this planet, and aligns with the NET-ZERO goals of India.

Deepak Rai, Founder and MD at BOOTES shares, “There will be an unmatched rise in temperature in the coming decade, the energy consumption in the next decade will be higher than ever, and approximately 60% of crops might get wasted in India. Cold storage is expensive in India; a farmer cannot afford expensive cold storage systems, which is why Net-Zero Cold storage is the need of the hour. Our cold storage model is aligned with the government’s NET-ZERO 2070 goals, and we hope that it will positively impact the children and the farmers of India.”

Manuj Adlakha,Founder and CEO from CargoPeople, shares, “India’s cold chain sector faces unique challenges, including frequent power outages, exorbitant operational costs, and fragmented infrastructure. These hurdles hinder efficiency and contribute to substantial food losses. However, the potential for growth is undeniable, with the Indian cold chain market projected by 2028, driven by rising demand and evolving consumer preferences. This collaboration has brought together our mutual expertise, resources, and commitment to making a positive impact.”

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