22, Apr 2024
Fortis Healthcare Launches 80-bedded Multi-Speciality Tertiary Care Hospital at Nagarbhavi, Bangalore

Fortis Healthcare Launches 80-bedded Multi-Speciality Tertiary Care Hospital at Nagarbhavi, Bangalore

Bengaluru, 22nd April 2024: Keeping its commitment to the core ethos of patient-centricity, Fortis Healthcare today launched a state-of-the-art, multi-speciality hospital at Nagarbhavi, Bengaluru. Located in West Bengaluru, the new upgraded facility was inaugurated by Shri Upendra Rao, renowned actor and filmmaker; Shri Munirathna, MLA of Rajarajeshwari Nagar; Dr. Rajani M, Joint Director of Health & Family Welfare Services; and Dr Ravindranath M, District Health & Family Welfare Officer in the presence of Mr. Anil Vinayak, Group COO, Fortis Healthcare Ltd, Dr Vivek Jawali, Chairman- Cardiac Sciences, Fortis Hospitals, Bengaluru other Clinicians and Senior Dignitaries at Fortis Healthcare including Dr Thejaswini Parthasarathy, Facility Director, Fortis Hospital, Nagarbhavi.

With a commitment to providing state-of-the-art tertiary care and a comprehensive approach to managing complex medical cases, the newly launched healthcare facility in the region aims to establish itself as the premier hospital in the area. Reinforced by an expanded infrastructure and a comprehensive range of services, including 24/7 emergency and trauma care; ICU & Critical Care; Fortis Heart & Vascular Centre; Fortis Cancer Institute; Woman & Childcare; and the Institute of Gastrointestinal Sciences; the hospital is dedicated to meeting the diverse healthcare needs of the community.

With a legacy of 35 years and a team of over 100 expert clinicians, each of these key specialities will now benefit from the expertise of senior clinicians such as Dr Vivek Jawali, Chairman of Cardiac Sciences at Fortis Hospitals Bengaluru, Dr Mohan Keshavmurthy, Senior Director of Uro-oncology at Fortis Hospitals Bengaluru, and Dr Sandeep Nayak, Senior Director of Surgical Oncology at Fortis Hospitals Bengaluru, thereby maintaining the hospital’s commitment to serving the residents of Nagarbhavi and its neighbourhood. The facility currently offers 80 beds, with plans to expand to 100 beds to accommodate a growing patient base.

Commending Fortis Healthcare for the launch of the tertiary care facility, at Nagarbhavi, Bengaluru, Shri Upendra, renowned actor and filmmaker, said, “It’s truly an honour to be part of this momentous occasion. The launch of this multi-speciality hospital is a significant step toward ensuring top-quality healthcare accessibility. I applaud Fortis Hospitals for their dedication to expanding treatment facilities and delivering exemplary care.”

Shri Munirathna, Member of the Legislative Assembly (MLA) of Rajarajeshwari Nagar, said, “I am delighted to see Fortis Healthcare bringing world-class healthcare services right to our doorstep. Today, more than ever, we are deeply conscious of our health and the importance of making informed choices for our long-term well-being. The new tertiary care hospital at Nagarbhavi, equipped with advanced technology and offering a multi-specialty approach, ensures that high-quality medical care is readily accessible to our community.”

Mr. Anil Vinayak, Group COO, Fortis Healthcare Ltd, said, “Fortis has always been at the forefront of providing cutting-edge medical services. With the launch of this hospital, we continue our legacy of delivering high-end care to our patients, setting new a benchmark in healthcare excellence. This launch marks a significant milestone in our continued expansion efforts, underscoring our dedication to innovation and our commitment to delivering the finest care to our patients.”

Mr. Akshay Oleti, Business Head, Fortis Hospitals Bengaluru, said, “We take immense pride in the launch of our multi-speciality hospital at Nagarbhavi, Bengaluru. Now a large section of people seeking healthcare services will benefit from this addition. It signifies our commitment to providing our patients with informed choices and the best cutting-edge healthcare facilities that the world has to offer. At Fortis, we are dedicated to ensuring that our patients receive quality care and attention at every step of their journey.”

22, Apr 2024
Step into Timeless Elegance with Lenskart’s Classic Metal Eyewear Collection

New Delhi, 22nd April– Lenskart, India’s leading eyewear brand introduces their new collection Classic Metals, a collection of eyewear that exudes old-school charm and undeniable allure. Each frame in this collection features sleek metallic rims in a range of confident, luminescent metallic hues giving this classic material a contemporary twist.

Frames 12 Lenscart

Available in the most-loved shapes—rectangle, square, geometric, aviator, and round—this collection elevates every look and every face effortlessly. Crafted with comfort in mind, the temples of Classic Metal frames are specially designed for all-day wear ensuring an ease of wear from morning to night. Whether it’s the semi-matte finishes, high-shine colours, or sleek designs, each frame in this collection is a statement piece that demands attention.

Experience a timeless collection crafted from stainless steel, featuring a palette of semi-matte metallic hues like gunmetal and timeless black with pops of colour in shades of red and pink.

With its focus on comfort and style, the Classic Metal collection is sure to become your new go-to for effortless sophistication. Visit your nearest Lenskart store or browse online to discover the perfect pair to elevate your everyday look.

22, Apr 2024
BFW Inaugurates Fully Digitalized, Global Scale Manufacturing Plant

Bengaluru, 22 April 2024: Bharat Fritz Werner Ltd (BFW) a leading Indian advanced manufacturing technology solutions company, today announced the inauguration of its state-of-the-art manufacturing facility at Devaganapalli, in Hosur, Tamil Nadu. This new facility set up with an investment of Rs. 200 crore, brings numerous innovative practices and several unique and industry-first features, including:

BFW Plant Inauguration

– Two world-class assembly halls spanning 20,000 square meters each, with a combined capacity to produce over 10000 CNC machines annually, a 3X expansion. The overall footprint of 54 acres allows for setting up the Vendor Ecosystem in the future.

– Fully digitalized and interconnected manufacturing processes, incorporating conveyorised assembly of machines.
– Environmentally friendly infrastructure with various features designed to minimize carbon footprint.

– In alignment with the Government of India’s initiatives to promote skill development and empower women (“Nari Shakti”), the new facility promotes local talent with a planned gender diversity target of 30%, a pioneering move within the global Machine Tool Industry.

– A fully integrated “Spindle Technology Centre,” encompassing indigenous engineering, manufacturing, assembly, and service of high-quality machine tool spindles, including integral motor technology.

Mr Arun Kothari, Chairman, BFW said “We aimed to establish a facility of global standards for scale and efficiency. I am confident that this facility will aid us in furthering our aspiration of participating in the growth of manufacturing“ “Our teams have innovated many robust machine assembly processes for low Takt time taking inputs from the global best practices across the industry,” said Mr. Ravi Raghavan, MD, BFW

“The manufacturing sector finds itself at a pivotal juncture. Challenges, disruptions, and innovation have marked BFW’s journey over the past 63 years. To fulfil its purpose of “Enabling Progress ” of manufacturing BFW has embraced the initiative ” LEAP – Leadership thru Ethical practices, Agile Processes, and Partnerships.” Under this initiative, BFW aspires to act as a strategic partner of the Global Manufacturing Industry by Scaling up the capacity 3X, adopting best practices of the Automotive Industry to the Machine tool domain, and deploying Technology to evolve a digitally connected ecosystem. The machine tool industry in India is growing at a CAGR of 15 to 17% annually, and BFW is a leader in the industry is growing at 20%.” Mr. Raghavan added.

With an excellent design engineering capability & two state-of-the-art manufacturing plants, BFW provides solutions to meet the performance, productivity, and reliability expectations of diverse industries including Aerospace, Automotive, Defence, Die Mould, Forging, Valves, Railways, etc.

BFW Plant

With 65000+ installations, operating in 15 countries, the BFW Europe office is the most recent addition to better serve global customers with advanced manufacturing solutions. Through channel partners, a wide sales & service network is available at 48 locations in India including 5 tech centres.

The inauguration event was graced by Dr Eng Yoshiharu Inaba, Chairman, FANUC CORPORATION; Mr Vipin Sondhi, Chairperson of the National Board for Quality Promotion, Quality Council of India and Former Managing Director & Chief Executive Officer of Ashok Leyland & JCB India; Mrs Geetanjali Vikram Kirloskar, Chairperson & Managing Director, Kirloskar Systems Pvt. Ltd, Mr. Akihiro Teramachi, Representative Director, Chairman, and Chief Executive Officer for THK Group and other thought leaders from the industry and over 50 overseas Global partners of BFW and 300+ senior manufacturing professionals representing various clients and supply chain partners.

22, Apr 2024
Tradexa Unveils WhatsApp Commerce, Marketing & Support Platform

Tradexa Unveils WhatsApp Commerce, Marketing & Support Platform

New Delhi,22nd April, 2024: Tradexa, the leading omni-channel commerce platform catering to distributors, retailers, and B2C brands, has announced the launch of its innovative WhatsApp Commerce, Marketing & Support platform. This groundbreaking solution is designed to propel business growth for individual entrepreneurs and rapidly expanding small businesses, equipping them with essential tools to thrive in today’s competitive market landscape.
“The WhatsApp Commerce, Marketing & Support platform is a game-changer for entrepreneurs and small businesses, providing them with the necessary tools to succeed in a digital-first world,” says Ramesh Jhajharia, Co-Founder and CEO of Tradexa.
The WhatsApp Commerce, Marketing & Support platform is strategically crafted to offer a seamless experience for entrepreneurs whose primary retail channels include Instagram, Facebook, and other social media platforms. By harnessing the power of this platform, entrepreneurs can establish a strong product presence, streamline order management processes, and efficiently address customer inquiries using automated responses tailored to frequently asked questions about their offerings.
Tradexa provides extensive support and training to clients and their customers at an unparalleled value-driven price, starting from just Rupees 290 per month. This eliminates the need for investing significant time, energy, and resources in maintaining a website to manage products. Entrepreneurs can now focus solely on leveraging WhatsApp to drive sales and provide top-notch customer support, without the hassle of managing a dedicated website.
In addition to its current capabilities, the WhatsApp Commerce, Marketing & Support platform will soon integrate with WhatsApp ads, Instagram ads, and other social media ad portals, enabling entrepreneurs to reach a wider customer base at minimal costs. As businesses scale, entrepreneurs can seamlessly transition to other systems offered by Tradexa, scaling up to Rs 1000 Cr of business without migrating to any other platform or technology, ensuring sustained growth without complexities.
Key features of the WhatsApp Commerce, Marketing & Support platform include:
● Catalogs for customers to browse products directly on WhatsApp
● Seamless order placement and payment processing
● Real-time updates on order status and delivery
● Data tracking and CRM integration for targeted marketing
● Automated customer support with customizable responses
● Team collaboration features for efficient task management
Tradexa provides comprehensive training to help entrepreneurs maximize the platform’s potential, even for those with zero prior knowledge of such systems. With a proven track record of assisting brands in growing into million-dollar businesses, Tradexa stands out for its exceptional customer service and dedication to client success.
By choosing Tradexa, entrepreneurs can turn their business vision into reality and move closer to achieving their dream of becoming successful business owners. With a core mission centered around customer satisfaction, Tradexa is committed to empowering individuals and fostering continuous improvement in the dynamic world of commerce.

22, Apr 2024
IREDA Reports All-Time High Annual Net Profit

Mumbai, 22nd April 2024
Indian Renewable Energy Development Agency Ltd. (IREDA), the nation’s largest pure-play green financing NBFC, announced its unprecedented audited financial results for the fiscal year 2023-24.
IREDA has achieved an all-time high annual Profit After Tax (PAT) of Rs. 1252.23 crore, marking an impressive growth of 44.83% over the previous fiscal year 2022-23. The company has successfully reduced its Net Non-Performing Assets (NPAs) to 0.99% in FY 2023-24 from 1.66% in FY 2022-23, demonstrating a significant reduction of 40.52% year-on-year.
The Board of Directors of IREDA commended the company’s exceptional performance and sustained growth during a meeting held today at the Registered Office, where they approved the Audited Financial Results for FY 2023-24.
The Loan Book of IREDA has grown from Rs. 47,052.52 crores as on 31st March 2023 to Rs. 59,698.11 crores as on 31st March 2024 (registering a growth of 26.81%). The company has achieved all-time high annual Loan Sanctions of Rs. 37,353.68 crore and Disbursements of Rs. 25,089.04 crore in Financial Year 2023-24, registering an increase of 14.63% and 15.94% respectively, over previous financial year loan sanctions of Rs. 32,586.60 crore and disbursements of Rs. 21,639.21 crore. This marks the highest annual loan disbursement and sanction in the company’s history.
The net-worth of the company as on 31st March 2024 has reached to Rs. 8,559.43 crore as against Rs. 5,935.17 crore, year ending 31st March 2023 (increased by 44.22%).

The annual financial highlights for the FY 2023-24 as against FY 2022-23 are as follows:
• Profit Before Tax: Rs. 1,685.24 crore as against Rs. 1,139.25 crore (up by 47.93%)
• Profit After Tax: Rs. 1,252.23 crore as against Rs. 864.63 crore (up by 44.83%)
• Loan Sanction: Rs. 37,353.68 crore as against 32,586.60 crore (up by 14.63%)
• Loan Disbursement: Rs. 25,089.04 crore as against 21,639.21 crore (up by 15.94%)
• Loan Book: Rs. 59,698.11 crore as against Rs. 47,052.52 crore (up by 26.81%)
• Net-worth: Rs. 8,559.43 crore as against Rs. 5,935.17 crores (up by 44.22%)
• Net NPAs: 0.99% as against 1.66% (reduction by 40.52% in percentage terms)
Key financial highlights for Q4, FY 2023-24 compared to Q4, FY 2022-23 are as follows:
• Profit Before Tax: Rs. 479.67 crore as against Rs. 288.38 crore (up by 66.33%)
• Profit After Tax: Rs. 337.38 crore as against Rs. 253.62 crore (up by 33.03%)
• Loan Sanction: Rs. 23,407.57 crore as against 11,796.95 crore (up by 98.42%)
• Loan Disbursement: Rs. 12,869.35 crore as against 11,291.09 crore (up by 13.98%)
• Loan Book: Rs. 59,698.11 crore as against Rs. 47,052.52 crore (up by 26.81%)
• Net-worth: Rs. 8,559.43 crore as against Rs. 5,935.17 crores (up by 44.22%)
• Net NPAs: 0.99% as against 1.66% (reduction by 40.52% in percentage terms)
Shri Pradip Kumar Das, Chairman & Managing Director of IREDA, expressed his happiness at the remarkable financial results achieved. He emphasized IREDA’s steadfast commitment to accelerating the adoption of renewable energy solutions in India, indicating a promising trajectory for investors and stakeholders.
CMD, IREDA attributed the company’s growth to the unwavering trust and support of its stakeholders, while extending gratitude to the Ministry of New & Renewable Energy and Board of Directors for their indispensable support and guidance. He also commended Team IREDA for their dedication and persistent efforts, which significantly contributed to the outstanding financial performance.
Notably, IREDA has set a new benchmark by publishing its Annual Audited Financial Results within just 19 days, fastest publication of Audited Results in the Banking and NBFC space, surpassing SEBI’s 60-day deadline. This achievement follows last year’s record of publishing the results within 25 days.

22, Apr 2024
Makoons Play School Commemorates Eid-al-Fitr

Makoons Play School Commemorates Eid-al-Fitr

April 22nd, 2024, New Delhi: Makoons Play School, one of the leading preschool chains in India, commemorates Eid-al-Fitr across more than 200 branches with a keen focus on the cultural values associated with this festival.

Eid is one of the most significant festivals celebrated across the Muslim faith. It concludes Ramadan, which happens to be a month of stringent fasting, prayer, and observance. This month also cultivates a wide array of abstractions such as spirituality, ecstasy, communal harmony, charity, and cooperation. Moreover, Eid itself is a festival that is associated with such ornate cultural values as amity, peace, brotherhood, and worldly cooperation. These values differ across cultures and ethnicities, however, the core elements, that is, of peace and brotherhood, remain steadfast, throughout.

This year at Makoons, the little ones got engaged in several activities related to the festival, which simultaneously promoted a sense of cultural understanding in them. Some of these were the Drawing Competition, in which the little ones painted the letters ‘Eid Mubarak’ on their drawing sheets, the Dance Competition, where children expressed themselves on the songs related to the festival and the Fancy Dress Competition, in which the students dressed up in various colourful dresses and accessories, thus, signifying their happiness, and enthusiasm upon the coming of the festival. The theme of prayer, fasting, and observance was also displayed by the children through the performance of a small show which depicted these scenes. On the occasion, Makoons also organised a buffet for serving various delicacies related to the festival to the parents, students, as well as teachers. All of these activities were carried out in the respective school premises with the active coordination of the teachers and the participation of the parents.

Talking about the occasion, Mr. Vijay Kumar Agarwal, Founder and CEO of Makoons Play School expressed his delight and said, ‘We are glad to promote a multicultural understanding among our children through different cultural activities which we conduct from time to time. Its foremost advantage is that our children develop in a twofold way — academically, as well as, culturally — and both of these are essential for a culturally developed individual.’

Ours is a culturally diversified country. And for this reason, an individual cannot go on with having a firm knowledge about a particular culture, while overlooking others. Hence, it has become inexplicably essential for one, today, to have a wide understanding of all the major cultures and their traditions.

22, Apr 2024
Amit Sadh takes on the role of Ambassador for Youth Empowerment Initiatives with the STAIRS Foundation

Amit Sadh takes on the role of Ambassador for Youth Empowerment Initiatives with the STAIRS Foundation

India,22nd April, 2024: Renowned actor Amit Sadh has announced his collaboration with STAIRS Foundation, marking a significant step towards youth empowerment and development in India.

STAIRS Foundation, recognised as a leading National Sports Promotion organization, stands as one of the largest grassroots sports and youth development organisations in both India and globally. With a commitment to fostering the potential of the nation’s youth, STAIRS has earned widespread acclaim for its impactful initiatives.

Expressing his alignment with STAIRS’ mission, Amit Sadh stated, “My ideas, values, personal journey, and profound love for our nation resonate deeply with the vision of STAIRS and my friend Siddhartha Upadhyay.”

Amit Sadh’s involvement commences with the upcoming STAIRS Youth National Games scheduled for this month. The event, set to kick off on April 27th in Delhi, will witness the convergence of thousands of talented young athletes from across the country. These games serve as a platform for over 5000 gold medalists selected from more than 460 districts nationwide to exhibit their skills, potentially paving the way for further opportunities in clubs, associations, and national representation.

“This is just the beginning,” Amit Sadh emphasised, highlighting the ongoing efforts to fortify STAIRS’ foundational model with the unwavering support of the community. “Together, we aim to empower and uplift the youth of our nation, fostering self-reliance and strength.”

Reflecting on this partnership, Siddhartha Upadhyay, Founder and President, STAIRS Foundation said “We are honored and thrilled to welcome Amit Sadh as an Ambassador of true change for our foundation. Amit embodies the essence of strength and character, both on and off the screen, qualities that will undoubtedly inspire millions of young individuals across our nation. His profound commitment and firm demeanor resonate deeply with the mission of STAIRS Foundation—to empower the youth of India through sports and education. Amit’s journey and his dedication are a perfect match for our vision of nurturing talent and fostering self-reliance among India’s youth. Together, we are set to make a significant impact and drive forward the cause of youth development and empowerment.”

Believing in the transformative power of unity and youth, Amit Sadh reiterated his faith in the collective potential to drive positive change. “I believe in our beloved India as a beacon of peace, dignity, and growth, echoing the vision of our honourable Prime Minister Sri Narendra Modi ji,” he declared.

With this alliance between Amit Sadh and STAIRS Foundation, the stage is set for a transformative journey towards empowering India’s youth and building a brighter future for generations to come.

22, Apr 2024
Bobby Deol Puts the New Seltos to the Test with Kia Connect

Bobby Deol Puts the New Seltos to the Test with Kia Connect

New Delhi, 22nd April 2024: Kia, India’s leading premium carmaker, has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. This campaign spotlights Seltos’ technological prowess, it’s thrilling performance and commanding on-road presence. Starring Bollywood actor Bobby Deol embodying the ‘Badass’ persona, the campaign epitomizes the Seltos, appealing to discerning customers who crave distinctly unconventional & tech-driven mobility experiences. Packed with connected technology, formidable performance, and premium features, this collaboration makes Seltos stand out as the smartest choice for those who dare to be different.

Kia India’s collaboration with Bobby Deol marks a bold new chapter in the carmaker’s journey, promising consumers an unmatched experience that blends performance with style and technology.

The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.

Both Seltos and Lord Bobby will be seen mirroring each other’s style, boldness, and charisma in the main film, making this collaboration truly electrifying.

22, Apr 2024
AU Small Finance Bank launches International Fund Transfers

Dhanuka Introduces powerful Insecticide LaNevo Alongside a Bio-fertilizer

Bengaluru, April 22, 2024: Leading agrochemical company Dhanuka Agritech Limited unveiled two groundbreaking products — the powerful insecticide ‘ LaNevo’, and the bio-fertilizer ‘MYCORe Super’, designed to revolutionize crop protection and yield enhancement in agriculture.

‘LaNevo’ marks a strategic collaboration with Nissan Chemical Corporation, Japan, further strengthening Dhanuka’s insecticide portfolio. LaNevo offers dual benefits with a unique mode of action for enhanced crop protection against sucking and chewing pests. It is designed to minimize resistance development and, promoting healthier crops and higher yields.

Mr. Rahul Dhanuka, Joint Managing Director, Dhanuka Agritech Limited, along with senior officials from Nissan Chemicals Corporation, addressed a large gathering of retailers, major dealers from Karnataka outlining the specifications and benefits of the new products.

Mr. Dhanuka said, this launch signifies Dhanuka’s commitment to providing innovative solutions for sustainable agriculture.

“We are introducing a new insecticide, LaNevo, specifically designed to help vegetable farmers. This powerful broad-spectrum insecticide effectively controls a wide range of pests, including Jassid, Thrips, Whiteflies, and Leaf Miners. By targeting both sucking and chewing pests, LaNevo offers farmers better control over crop damage,” he said.

Mr Y Fukagawa San, General Manager and Head of International Sales Nissan Chemical Japan, said ‘LaNevo’ is tough for insect-pest resistance development, and effectively controls leaf’s lower surface hiding insect-pest. This powerful insecticide is easy to apply, promoting healthier crops and higher yields,” he said.

Dr. R.K. Yadav, Managing Director, Nissan Agro Tech India Pvt. Ltd., said farmers can trust in LaNevo’s dual power, reliability and quick action to protect their crops and ensure a bountiful harvest.

“For best results, apply Lanevo at the initial appearance of pests in your chilli, tomato, brinjal crops,” he advised the farmers attending the event.

Introducing the bio-fertilizer ‘MYCORe Super’, Mr. Manoj Varshney, National Marketing Head of Dhanuka Agritech, highlighted its effectiveness in high-value crops to increase output and quality.

“Harnessing the power of natural biological processes, our product offers the most advanced solution to farmers seeking to optimize their agricultural outputs while minimising their environmental impact,” Varshney added.

The company launched these products in Tirupati yesterday and will be launching them in other geographies in coming days.

Dhanuka Agritech remains committed to driving innovation in agriculture, ensuring farmers have access to cutting-edge solutions that optimize productivity and sustainability.

22, Apr 2024
The Design Village students learned game design through an interactive section.

The Design Villag

The Design Village (TDV) organized a workshop on Game Design with the title “From Near 0 to Hero – Game Design,” with Ellis Bartholomeus, an Interaction Designer, User Experience Designer, Game Developer, and Design Thinker for UG2 students.

During her class, she challenged UG2 students with an inventive exercise aimed at fostering creativity and innovation. The participants were tasked with developing new games while maintaining the core concept of Ellis’s original game, ‘Zero to Hero.’ This exercise not only honed their design skills but also encouraged them to think critically about game mechanics and user engagement.

As participants got better in the game, they fixed their mistakes and aimed to become heroes. One of the teams came up with a rather new name “Near zero to Hero”, where ‘Near zero’ acted as an encouragement for the participants. Showing that there’s hope and room to improve, capturing the game’s changing nature.

Ellis reflected “I think I’m a villager and I consider authenticity to be very important in design but it’s also overrated. So it’s nice to see how one holds onto important things and how to let go. This is also what I learned in these four weeks that I’m in India, being a facilitator is to allow my students to do the work and here they do that greatly. The conversations with the faculty, and the teachers have also been great. Thank you. I think I’m out of words.”

The highlights of the workshop were Ellis’s innovative approach to ethnography research, user research, and context analysis. Participants had the unique opportunity to engage in a neighborhood treasure hunt, giving them real-world experiences and an understanding of user behavior and environmental dynamics, an important foundation for effective game development.