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the gamehers Launches an Ambassador Program

New York, NY, April 18, 2024 –the*gamehers continues to make a positive impact in the gaming community with its newly developed Ambassador Program. Staying true to the company’s core values, the program’s focus is on promoting women and femme-identifying people in gaming. The initiative supports underrepresented gamers to advocate for diversity and inclusivity within the gaming world.
the*gamehers’ Ambassador program implements educational programs and campaigns that promote understanding and acceptance among gamers, while also encouraging the creation and sharing of content that highlights female-led talent in gaming.

In an exciting development in the gaming community, the*gamehers’ groundbreaking partnerships with retail giants Walmart and Zenni Optical are set to ignite a series of activations across the nation. The synergistic convergence of these partnerships with the launch of the*gamehers’ Ambassador program signifies a pivotal moment in the gaming industry, where inclusivity, accessibility, and community empowerment take center stage, inspiring positive change for gamers everywhere.

Partnerships, Activations, and Ambassadors

Select the*gamehers Ambassadors will be onsite at Walmart’s Game On festival events in Holly Springs, NC, Woodstock, GA, Altamonte Springs, FL, and Bentonville, AR. The Game On experience offers gaming enthusiasts the opportunity to engage with immersive experiences and exclusive promotions. From gaming tournaments to interactive demos and tips, and giveaways to meet-and-greet opportunities with gamer influencers, these activations will serve as dynamic hubs for fostering community engagement and celebrating the vibrant culture of gaming.

the*gamehers’ collaboration with Zenni Optical will integrate eye health education throughout the year’s initiatives. the*gamehers Ambassadors – including brand, guardian, and collegiate squads – will join Safe Space Streaming Lounges, Pink Pixels programming, and more.

the*gamehers Ambassadors not only share their experiences, but also serve as mentors and role models, and offer support and guidance to emerging gamers and content creators. They act as a vital link between the*gamehers community and the wider gaming world, fostering connections and inclusivity.

Partnerships with Walmart and Zenni Optical come at a pivotal juncture, aligning seamlessly with the launch of the*gamehers Ambassador program to empower and amplify the voices of women in gaming.

Kia wins prestigious 2024 Car Design Award for Brand Design Language with ‘Opposites United

18th April 2024 – Kia Corporation (Kia) has been honored at the 2024 Car Design Award ceremony, receiving the prestigious accolade for ‘Brand Design Language’.

As part of its much-lauded brand relaunch, Kia unveiled its revolutionary new design philosophy, ‘Opposites United,’ in 2021. The design philosophy harnesses three energies – tension, harmony, and dynamism – to create fresh perspectives and develop new ideas inspired by the contradicting forces experienced in daily life.

Kia has been recognized for communicating consistent design directions by launching differentiated product designs under the ‘Opposites United design philosophy. In line with its vision to provide sustainable mobility solutions, the philosophy consolidates the design ideas and customer value throughout the Kia’s market-leading vehicles.

“With its Opposite United philosophy, Kia design has taken a non-conformist approach with the aim of inducing change, unafraid of taking risks. Unexpected at first sight, Kia’s new models brake the mould with long-established aesthetic parameters to introduce a totally new and modern formal language. A relentless innovation to establish a new identity,” the juries of Car Design Award 2024 stated.

Among the Kia’s new vehicles that have recently been honored for their excellent design, EV9 won two of the world’s top three automobile awards, including the ‘2024 World Car of the Year and the ‘2024 North American Car, Utility, and Truck of the Year. Kia also won the iF Design Awards with EV9 taking the prestigious Gold.

“Embracing the spirit of Opposites United, Kia Design tries to harness the power of design to shape a future of mobility that is both innovative and sustainable; one that tries to make people’s lives easier and better,” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“This award is a recognition of the motivation and dedication of countless members of our global team who are driven to impact the industry with relevant and meaningful design. We are thankful that we are a brand that recognizes the profound influence that design can have, as we prioritize sustainable, user-centered design,” Karim said.

Since its inception in the 1980s, the Car Design Award has served as global recognition for the design teams responsible for the best concept cars, production vehicles, and overall design language on offer. The jury, comprised of journalists from internationally renowned automotive and design magazines, selects only 10 production car and 10 concept car projects from the past year, as well as the design language of just five brands, for consideration as finalists.

The winners of the 2024 Car Design Award were announced at a ceremony in on at the ADI Design Museum in Milan during this year’s Milan Design Week. Head of Kia Global Design and Executive Vice President, Karim Habib, attended the ceremony on behalf of Kia Design to receive the award.

During Milan Design Week, from April 15 to 21, Kia is presenting a Design Cultural Communication Project inspired by its Opposites United design philosophy.

10 Domain Skills in demand for freshers for HY1 2024 – Across Cities And Industries

In recent times, a palpable shift has emerged in the hiring landscape of India, signaling a positive change in the fresher hiring sentiment among employers. This transformation is attributed to several factors that collectively contribute to a more optimistic outlook for entry-level professionals in India, seeking employment. Among the plethora of skills sought after by employers, certain domains stand out as particularly crucial for freshers aiming to kickstart their careers. TeamLease EdTech, with its vision of ‘Making India Employable’, has come out with a forecast report to track the dynamics of the job market for freshers. Here is a rundown of the top 10 domain skills which are in demand for freshers according to the report –

Data Science – Data Science has become an essential skill across various industries, transforming how organizations leverage data for valuable insights. By employing sophisticated statistical analysis, machine learning, and data visualization methods, Data Scientists reveal insights that inform strategic decisions and foster innovation. Whether predicting customer trends, streamlining operations, or guiding product enhancements, Data Science empowers businesses to remain competitive in the data-centric era

Blockchain – Blockchain has emerged as a revolutionary skill set, reshaping transactional processes and record-keeping practices across diverse sectors. Through its decentralized and transparent ledger system, Blockchain safeguards data integrity and security, minimizing the likelihood of fraudulent activities and unauthorized alterations. Beyond its association with cryptocurrencies, Blockchain finds applications in fields such as supply chain management, healthcare, finance, and electoral systems.

Content Creation – In today’s digital era, content creation has become an essential skill, driving engagement, brand recognition, and customer allegiance across multiple platforms. Whether through compelling blog entries, social media posts, captivating videos, or podcasts, content creators construct narratives that resonate with their intended audiences. Employing strategic storytelling, creative visuals, and effective communication, they convey brand messages, educate consumers, and prompt desired actions. Proficiency in content creation entails mastering diverse mediums, understanding audience preferences, and staying attuned to shifting trends to consistently deliver valuable and captivating content.

Metaverse – Becoming adept in navigating the Metaverse is about grasping the intricate digital landscape of interconnected virtual worlds. With the rise of the Metaverse concept, individuals skilled in this area can engage in, explore, and shape immersive virtual environments across different platforms. Mastery of the Metaverse encompasses proficiency in various technologies like virtual reality (VR), augmented reality (AR), and blockchain-driven virtual realms. This includes skills such as 3D modeling, animation, game development, and digital asset creation. Additionally, understanding the social dynamics, economic impacts, and ethical considerations of the Metaverse is essential for utilizing its potential in gaming, entertainment, education, commerce, and social networking.

Natural Processing Language – Proficiency in Natural Language Processing (NLP) is an essential skill set that lies at the intersection of linguistics, artificial intelligence, and computer science. Those skilled in NLP can comprehend, analyze, and generate human language data, extracting valuable insights from extensive textual resources. NLP applications span from sentiment analysis and language translation to chatbots and virtual assistants, enhancing communication, automation, and decision-making processes across various sectors. Becoming proficient in NLP necessitates mastery of machine learning algorithms, text mining techniques, and linguistic analysis, alongside familiarity with NLP libraries and tools such as NLTK, spaCy, and TensorFlow.

Full Stack development – Full Stack development is a versatile skill encompassing both front-end and back-end web development. Those proficient in Full Stack development can create entire web applications independently, covering tasks from user interface design to server-side logic and database management. Mastery in Full Stack development requires expertise in languages like HTML, CSS, JavaScript, and frameworks such as React, Angular, Node.js, and Django. With the ability to handle all aspects of web development, Full Stack developers are highly valuable for organizations aiming to build dynamic, responsive, and scalable web applications.

Robotic Process Automation – Robotic Process Automation (RPA) is a crucial expertise area centered on automating repetitive and rule-based tasks through software robots or “bots.” Proficiency in RPA entails designing, developing, and deploying these bots to streamline business processes, boost efficiency, and minimize human errors. RPA developers utilize tools like UiPath, Automation Anywhere, and Blue Prism to craft workflows that replicate human actions, including data entry, extraction, and report generation. By eradicating manual involvement in mundane tasks, RPA empowers organizations to optimize resources, elevate productivity, and expedite digital transformation endeavors. Mastery in RPA also encompasses understanding business workflows, pinpointing automation potentials, and perpetually refining bot performance for optimal outcomes.

Mobile App Development – Mobile app development is a fundamental expertise domain that covers the entire process of crafting, building, and launching applications tailored for mobile devices such as smartphones and tablets. Proficiency in mobile app development requires adeptness in programming languages like Java, Kotlin (for Android), or Swift (for iOS), coupled with familiarity with frameworks like React Native or Flutter for cross-platform development. Mobile app developers utilize their skills to design intuitive user interfaces, integrate functionalities, and enhance performance across different platforms. Given the escalating reliance on mobile devices for communication, entertainment, commerce, and productivity, mastering mobile app development is imperative for meeting user demands and maintaining competitiveness in the contemporary digital environment

UI/UX Design – UI/UX Design stands as a crucial expertise domain concentrating on crafting user-friendly and captivating interfaces (UI) and experiences (UX) for digital products and services. Proficiency in UI/UX design entails grasping user needs, behaviors, and preferences to develop interfaces that are visually appealing, user-friendly, and efficient. UI designers employ tools like Adobe XD, Sketch, or Figma to create layouts, typography, and visual components, while UX designers concentrate on wireframing, prototyping, and user testing to refine the overall user journey and interaction flow.

Internet of Things – The Internet of Things (IoT) is a crucial skill domain centered on linking physical devices and sensors to the internet for data gathering, monitoring, and management purposes. Proficiency in IoT entails designing, developing, and deploying interconnected systems that facilitate communication and interaction among devices, enabling automation, optimization, and insights across various fields. IoT developers utilize hardware platforms, communication protocols, and programming languages like C, Python, or JavaScript to construct IoT solutions tailored to specific applications such as smart homes, industrial automation, healthcare monitoring, and environmental sensing. By harnessing IoT technology, organizations can enhance operational efficiency, elevate decision-making processes, and introduce innovative products and services that generate value for both businesses and society.

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Small Industries Development Bank of India successfully complete first NBFC Growth Accelerator Programme cohort

New Delhi,18th April 2024: Small Industries Development Bank of India (SIDBI) and Global Alliance for Mass Entrepreneurship (GAME) have completed the first cohort of the NBFC Growth Accelerator Programme (NGAP). Recognizing the critical role that smaller NBFCs play in financing MSMEs, particularly new and micro-enterprises, SIDBI and GAME joined forces to create NGAP.

NGAP Cohort 1 comprising 17 Non-Banking Financial Companies (NBFCs) was designed for NBFCs in their growth phase to understand the nuances of the sector, grow as leaders, and shape a future-ready organisation through design interventions. This was achieved through a combination of experiential learning modules on risk management, governance, leveraging technology, staying ahead of industry trends etc; personalized mentorship from seasoned industry experts; providing opportunities for peer-to-peer learning & knowledge sharing; and an assessment of each NBFC operational and financial health.

The five-month intense program has been designed to scale up small NBFCs through various design interventions, thereby facilitating and accelerating flow of institutional credit to them.

Shri Sivasubramanian Ramann, Chairman and Managing Director, SIDBI, while elaborating on the vision of SIDBI has noted that, “The NGAP initiative is a significant step forward in empowering NBFCs to better serve the MSME sector and reiterated the commitment of SIDBI to nurture the financial entities that serve MSME sector, by equipping them with the tools and knowledge that they need to thrive. Shri Ramann highlighted the fact that there is a large pool of non-GST registered entities, which are not funded by Banks, and NBFCs should focus on meeting their unmet credit needs. SIDBI has been playing its part in formalisation of such entities, with about 1.80 crore of Informal Micro Enterprises (IMEs) already registered on to the Udyam Assist Platform (UAP).”

Ketul Acharya, President of GAME, informed that “The success of the first edition of NGAP is in line with GAME’s mission of bringing together and supporting key stakeholders from all sectors to collaborate, lower systemic barriers and create favorable growth conditions for new and existing entrepreneurs.”

Launched in October 2023, the program is the first-of-its-kind initiative aimed at addressing the funding challenges faced by smaller NBFCs. With the success of the first cohort, SIDBI, with the support of GAME looks forward to empowering a larger pool of NBFCs to foster a more robust MSME ecosystem in India.

I aim to provide freedom to my children rather than imposing my desires or failed experiences onto them, says ‘Yeh Meri Family S3’ actor Rajesh Kumar

Mumbai, 18th April 2024: Amazon miniTV, Amazon’s free video streaming service, recently released the third edition of its fan-favorite family drama series, TVF’s Yeh Meri Family. Set in the 90s, the show perfectly captures the essence of Indian families, evoking a feeling of nostalgia and highlighting the significance of familial bonds. The latest season of the franchise is narrated from the lens of 11-year-old Rishi, and it takes audiences back to the spring of 1995, following the Awasthi family as they navigate through the ups and downs of life. Starring Juhi Parmar, Rajesh Kumar, Anngad Raaj, and Hetal Gada in pivotal roles, Yeh Meri Family Season 3 is now available to stream only on Amazon miniTV.

Rajesh Kumar, who portrays the role of Sanjay Awasthi, a responsible father to Rishi and Ritika, shared insights into his approach to fatherhood. He said, “My character closely resembles my personal approach with my sons, Ahaan and Vyaan. It primarily revolves around nurturing my children. I always aim to provide freedom to them rather than imposing my desires or failed experiences onto them. I want them to be independent and soar high like free birds. While my parenting style may seem laid-back to some, I am always available to offer guidance and support whenever they require it. The responsible father figure I portray in the series mirrors how I am as a father to Ahaan and Vyaan in real life too.”

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Yulu Brings Shared EV Revolution to the Green City of Kochi in Partnership with Zeco Mobility

Kochi: Yulu, India’s largest shared electric two-wheeler mobility player, today announced the launch of its services in Kochi in partnership with a city-based firm, Zeco Mobility. The much-anticipated rollout in Kerala’s commercial capital took place on the auspicious occasion of Vishu. Following the launch, Zeco Mobility, which is led by city-based clean energy and mobility entrepreneur R Shyam Shankar, will independently operate Yulu’s popular electric vehicle (EV) service across Kochi, with infrastructural and technological support from Yulu.

The launch of Yulu’s and Zeco’s service in Kochi represents the second consecutive success story for the Yulu Business Partner (YBP) initiative, a unique industry-first franchise partner-led model for democratising shared mobility outside India’s metros. Kochi is the second partner-led rollout for Yulu after the company launched its service in Indore, Madhya Pradesh, earlier this month.

Kochi is renowned for its eco-friendly tourism infrastructure like the Cochin International Airport — the world’s first airport to operate completely on solar power — and India’s first Water Metro, which allows people to navigate the city’s waterways on energy-efficient electric boats. Now, Yulu’s and Zeco’s smart and shared EVs will add another dimension to sustainable tourism and commutes in Kochi with their features like zero tailpipe emissions and high accessibility and affordability.

Zeco Mobility has placed Yulu’s EVs at four zones, viz. Saradhy Sports Centre and JLN Stadium Zone (at Kaloor) and Menaka Zone and Broadway Zone (at Marine Drive). Between them, these zones cover Marine Drive, Broadway, Shanmugham Road, MG Road, Kaloor Stadium, Edapally, Panampally Nagar, Fort Kochi, Vypin Island and Bolgatty Island. The services will be available from 7:00 AM to 12:00 midnight, and users can rent the EVs on a per-hour or per-day basis, as per their requirements.

Amit Gupta, Co-founder & CEO, Yulu says that Kochi’s status as a historical melting pot for many global cultures, and its progressive and environmentally conscious citizenry, make it a natural fit for Yulu’s eco-friendly shared EV platform. He adds, “Following our successful launch in Indore, Yulu is excited to expand our YBP initiative to Kochi, the cultural and commercial capital of Kerala. The vision of YBP is to fast-track EV adoption by partnering entrepreneurs who want to pioneer mobility initiatives in their cities. We are delighted to join hands with Zeco Mobility’s founder R Shyam Shankar, who is a committed and thoughtful entrepreneur with the ambition and vision to commence a green mobility revolution in the city.”

Commenting on the partnership, R Shyam Shankar, Founder, Zeco Mobility says that venturing into sustainable mobility was a judicious expansion move for Zeco, which integrates solar power generation and electric charging infrastructure. He adds, “Zeco Mobility is delighted to start a world-class shared EV mobility service for the people of Kochi in partnership with Yulu. The sustainable and technology-first aspects of this service are in perfect sync with Kochiites’ pride in the city and their willingness to accept technology-based solutions in every aspect of life. The compactness and inclusivity of these EVs makes them ideal for tourists and locals who want to explore Kochi’s beautiful coastline, monuments, markets, and food hotspots. We are confident that the city will embrace Yulu with open arms.”

He adds, “Our vision is that in 5 years, any visitor from around the world should be able to come and experience Kochi with zero carbon footprint.”

Under the partnership, Yulu has supplied Zeco Mobility with its ‘Miracle’ EVs as well as its AI and IoT-enabled mobility-tech platform. Purpose-built for commutes and leisure rides, the Miracle is a smart, lightweight EV that can be operated with Yulu’s smartphone app. It has a maximum speed of 25 kmph and does not require a driver’s licence to be operated. In addition to the vehicles, Zeco Mobility has also received swappable EV batteries and chargers through Yuma, an associate of Yulu that provides Battery-as-a-Service (BaaS). Yulu has also provided Zeco Mobility with the manpower training and onboarding support the latter needs to independently manage its day-to-day operations.

Besides Kochi and Indore, Yulu is present in several major metros. It operates 30,000 shared EVs across Bengaluru, Mumbai, Navi Mumbai, Delhi, Gurugram and Indore. Across these markets, it has served 4+ million users and prevented 20+ million kilogrammes of CO2 emissions to date. Yulu has also tied up with leading delivery and e-commerce companies to unlock sustainable mobility solutions for their delivery partners, while simultaneously enhancing the latter’s earnings through affordable pricing plans and a cutting-edge technology platform. Yulu’s EVs have enabled over 475 million kilometres of green rides and 80+ million green deliveries.

Indian Overseas Bank Triumphs victory at State Level Volleyball Tournament

Indian Overseas Bank proudly announces its remarkable victory at the recent State Level Volleyball Tournament organized by the esteemed Ayya Vaikundar Volleyball Club in Kanyakumari on 13th April 2024. The tournament, held amidst fervent competition, showcased exceptional sportsmanship and dedication from teams across the state.

The tournament’s final standings reaffirmed our Bank’s dominance in the sport, securing the coveted first place ahead of esteemed competitors. The success of our team reflects not only their talent but also the unwavering support and guidance provided by Indian Overseas Bank.

We extend our heartfelt gratitude to Shri. Vijay Vasanth, MP, Lok Sabha, for acknowledging our team’s achievement and for his continuous support towards promoting sports excellence in the region.

Moreover, this victory adds to our Bank’s illustrious track record in sports, with consecutive triumphs in prestigious tournaments. Notably, our Bank’s Volleyball team recently emerged victorious at the P John & A K Chitrapandian Volleyball Memorial Tournament held in Chennai.

We take this opportunity to congratulate each member of our winning team for their outstanding performance and dedication. Their names stand as a testament to their commitment to excellence:

1. Shri N. Shelton Moses

2. Shri M. Ukkrapandian

3. Shri M. Naveen Raja Jacob

4. Shri D. Selvaprabhu

5. Shri G. R. Vaishnav

6. Shri S. Karthik

7. Shri P. Sundaram (Coach)

AMD Expands Commercial AI PC Portfolio to Deliver Leadership Performance Across Professional Mobile and Desktop Systems

SANTA CLARA, Calif. —18th April 2024 — Today,AMD (NASDAQ: AMD) announced new products that will expand its commercial mobile and desktop AI PC portfolio, delivering exceptional productivity and premium AI and connectivity experiences to business users.The new AMD Ryzen™ PRO 8040 Series is the most advanced x86 processor built for business laptops and mobile workstations. In addition, AMD also announced the AMD Ryzen™ PRO 8000 Series desktop processor, the first AI-enabled desktop processor for business users, engineered to deliver cutting-edge performance with low power consumption.

With AMD Ryzen™ AI built into select models, AMD is further extending its AI PC leadership. By leveraging the CPU, GPU, and dedicated on-chip neural processing unit (NPU), new Ryzen AI-powered processorsprovidemorededicated AI processingpowerthan previous generations , with up to 16 dedicated NPU TOPS (Trillions of Operations Per Second) and up to 39 total system TOPS. Commercial PCs equipped with new RyzenAI-enabled processors will help transform user experience, offering next-genperformance for AI-enabled collaboration, content creation, and data and analytics workloads. With the addition of AMD PRO technologies, IT managers can unlock enterprise-grade manageability features to simplify IT operations and complete PC deployment faster across the organization, built-in security features for chip-to-cloud defense from sophisticated attacks, as well as unprecedented stability, reliability, and platform longevity for enterprise software.

“AMD delivers the broadest portfolio of AI technologies to address the needs of the modern business. As we continue to expand our AI PC leadership, we are bringing more power and efficiency to a wide array of desktops and mobile PCs,” said Jack Huynh, senior vice president and general manager, Computing and Graphics Group at AMD. “Our latest PRO series processors set a new standard for premium computing experiences and help businesses deploy AI capabilities across their PC with leadership performance and security.”

AMD Ryzen PRO 8040 SeriesMobile Processors Power High-Performing Professional Laptops and Mobile Workstations

As enterprise customers seek to deploy AI across their PC fleets, AMD Ryzen PRO 8040 Series mobile processors offer highly efficient and uncompromising processing performance for the most intensive business and AI workloads. These processors boast up to eight high-performance cores, advanced 4nm technology, and “Zen 4” architecture offering up to a combined 30% greater performance for the most demanding mobile workstation applications. With AMD Ryzen AI on select models and powerful AMD RDNA™ 3 graphics integrated on the chip, this latest series delivers up to 72% faster performance and 84% less power for video conferencing with or without AI experiences enabled vs. the Intel Core Ultra 7 165U. Additionally, PCs powered by theRyzen PRO 8040 Series processor will be among the first to incorporate WiFi-7 technology, offering cutting-edge connectivity and setting a new industry standard.

At the top of the stack is the AMD Ryzen™ 9 PRO 8945HS, equipped with eight cores, 16 threads, 24MB of cache, and Radeon™ 780M graphics. Designed with heavy processing power for resource-intensive applications, in technical computing, multimedia content creation, and discrete graphics, these processors can take on graphically demanding workloads like 3D rendering, video encoding and photo editing.

The new Ryzen PRO 8040 Series mobile processors are expected to be available from OEM partners including HP and Lenovo starting in Q2, 2024.

AMD Ryzen PRO 8000 Series Business Desktop Processors are the World’s First AI-Enabled Desktop Processor[ii]

For business professionals on desktops, AMD Ryzen PRO 8000 Series processors feature the first dedicated AI engine on select desktopprocessorstopower immersive AI experiences with incredible power and efficiency. With up to eight high-performance “Zen 4” cores on a leading 4nm process, the Ryzen PRO8000 series set a new standard for speed and power efficiency in daily business operations. Business desktops powered by AMD Ryzen 7 PRO 8700G processors provide up to 47% uplift in performance and 3x better graphics performance in select tests compared to IntelCore i7 14700 processor.[iii]

Desktops equipped with AMD Ryzen PRO 8000 Series processors support DDR5 and PCIe® 4 for lightning-fast data transfer, smoother workflows, and quicker access to business-critical applications and data, as well as next-gen connectivity with Wi-Fi 7 available on select models.

Leading the series is the AMD Ryzen 8700G processor, which provides users with eight high-performance cores and 16 threads, 24MB of cache, and integrated AMD Radeon 780M graphics. In competitive testing, the AMD Ryzen 8700G offered up to 19% better performance[iv]with less power consumption, providing professionals with the performance needed for every workload.[v]

The new Ryzen PRO 8000 Series Desktop processors are expected to be available in platforms from OEM partners HP and Lenovo, as well as from select channel partners starting in Q2, 2024.

AMD Ryzen™ PRO Technologies and Ryzen™ AI Empower Enterprises with a Multilayered Approach to Security and AI Capabilities

AMD PRO technologies provide users with enterprise-grade manageability features; a recent study by Principled Technologies shows managers can deploy AMD-powered laptops up to 41% faster than the competition’s laptops and manage them at scale with cloud-based tools such as Windows Autopilot. In addition, AMD PRO technologies offer a robust, multi-layered security approach embedded directly into the hardware, on the operating system, and at the system level. With extensive partner support, AMD PRO technologies help IT decision-makers exceed modern security requirements and gives users continuous protection against sophisticated attacks.

In addition, the AMD Ryzen PRO processors have a Microsoft Pluton security processor integrated[vi], which provides excellent protection from the chip to the cloud. This helps to safeguard user credentials, identities, personal data, and encryption keys on Windows 11 PCs.

By the end of 2024, over 150 AI-powered ISVs are expected to enable experiences on Ryzen AI. Business users can leverage Ryzen AI to create professional documents, correspondence, and business presentations from just a few bullet points, and summarize and respond to emails, freeing up valuable time during the day. Ryzen AI also enables users with a personal assistant to help with coding, collaborate with AI-powered tools, and enhance graphics and video with features such as sharpening and de-noising.

OEM Partners Launch Additional RyzenPRO 8040 Series-Powered Laptops and Ryzen PRO 8000 Series-Powered Desktops

AMD OEM partners including Lenovo are introducing more AMD Ryzen PRO 8040 and 8000 Series-powered laptops, mobile workstations and desktops with incredible power, performance, and AI-readiness for business users of all types. In addition, industry partner Microsoft is continuing to expand Microsoft Copilot features bringing more AI capabilities to Windows systems powered by AMD unlocking new features for expanded productivity, security and everyday business use.

At this year’s HP Amplify Partner Conference, HP announced a variety of commercial desktops, workstations and laptops including the powered by AMD PRO series processors. These systems include the HP EliteBook 805 Series G11 Notebook PCs, HP EliteBook 605 Series G11 Notebook PCs, HP ProBook 405 Series G11 Notebook PCs, HP Elite Small Form Factor 805 G9 Desktop PC, HP ZBook Power G11, and HP ZBook Firefly G11 powered by AMD Ryzen™ PRO 8000 or 8040 Series processors. HP and AMD are enhancing AI in both the present and future. By leveraging HP’s expertise in high-end workstation computing solutions with AMD’s cutting-edge technology, the collaboration aims to deliver AI readiness and AI creation.

“At HP, we’re continuing to spearhead a new era of personalized computing, working hand-in-hand with industry leaders like AMD to shape the future of technology,” said Guayente Sanmartin, SVP and Division President, Commercial Systems & Displays Solutions, HP Inc. “With our continued collaboration, we’re excited to deliver the latest HP Elite and Pro PCs, and Z by HP mobile workstations, that equip our customers with high-performance computing solutions designed to tackle AI workflows.”

Earlier this year, Lenovo announced the ThinkPad T14 Gen 5 with AMD Ryzen PRO 8040 Series processors, and today the company expanded its desktop portfolio to include the ThinkCentre M75s Gen 5, the ThinkCentre M75q Gen 5 and the ThinkCentre M75t Gen 5, all equipped with AMD Ryzen PRO 8000 Series processors.

“The strong partnership between AMD and Lenovo enables us to deliver incredible cutting-edge technology to our customers,” said Sanjeev Menon, vice president and general manager, Worldwide Desktop Business in Intelligent Devices Group, Lenovo. “Our latest Lenovo ThinkCentre commercial desktop PCs powered by AMD Ryzen PRO 8000 Series Desktop Processors leverage AI to provide a superior level of performance and agility, while giving business users more choices to fit their needs. In fact, a recent Lenovo survey showed that nearly half of CIO respondents have a pressing need to integrate AI into their business operations, and these new ThinkCentre desktops will make AI for all possible.”

“At Microsoft, we are continuing to build on the momentum of AI PC adoption delivering more use cases and features designed to help the modern professional increase productivity,” said James Howell, general manager of Windows at Microsoft. “We are working hand in hand with AMD to further deliver optimized performance and security features on AMD Ryzen-powered Windows 11 desktops and mobile systems.”

Agrimax Foods unveils Bake&Co.

18th April 2024 – Delhi, India – Agrimax Foods LLP, an ISO 9001:2015 food solutions company, is excited to announce its new brand, ‘Bake&Co.’ This brand is set to redefine the landscape of Millet-based baked products with its emphasis on health, nutrition, and unmatched taste. Bake&Co.’s launch is supported by the government’s PMFME scheme which aims to boost micro food enterprises across the country.

Agrimax Foods LLP incorporated with a vision to maximize the agricultural value chain adds value to farmers, processors and consumers. Agrimax Foods believes in directly sourcing the raw materials from the farmers, adding value at the processing stage and meeting the standards of the discerning audience.

Bake&Co. focusing on ‘Healthy Snacking’ offers a delicious range of healthy baked products, crafted to combine pleasure with wellness. The offerings include Millet Cookies and Indulgence Cookies. Millet Cookies cater to health-conscious consumers seeking gluten-free, sugar-free, and preservative-free options, made from wholesome ingredients like millets, oats, fruits, nuts, seeds, and natural jaggery. Meanwhile, Indulgence Cookies are perfect for those looking to treat themselves to luxurious, delights that do not compromise on health standards.

Shortly, Bake&Co. brand will focus on product extensions in Millet-based ready-to-eat snacks like savories, namkeen, breakfast cereals, energy cookies, protein-rich cookies diabetes cookies, etc. India’s millet-based packaged food market is estimated to grow at a CAGR of 9.2% from 2022-32 and is expected to reach US $91.1 mn by 2032* and Bake&Co. is ready to be a part of this exciting journey.

With a presence across India through D2C and ecommerce, Bake&Co., would be present in select retail outlets, vending machines, and retail chains across metro cities. Going forward, the brand has plans to export to countries where Millet-based value-added products are in high demand.

The establishment of Bake&Co.’s manufacturing unit, situated at Gautam Buddha Nagar, is facilitated by the PMFME scheme, under which Agrimax Foods received significant support including a subsidy of Rs. 10 lakhs. Ms. Shivani Tomar, District Horticulture Officer (DHO), Department of Horticulture and Food Processing, Gautam Buddha Nagar, commented on the scheme’s impact, “The PMFME scheme is designed to empower and elevate local food enterprises. We are thrilled to see Agrimax Foods leverage this opportunity to create a brand like Bake&Co. that prioritizes health and sustainability. Their success is a testament to the scheme’s objective of nurturing enterprises that contribute meaningfully to our economy and the health of our citizens.”

Monica Kohli Srivastava, Co-Founder & Chief Marketing Strategist, Agrimax Foods LLP, alluded, “The PMFME scheme has been instrumental in empowering us to realize our vision, providing not only financial assistance but also fostering an ecosystem conducive to growth and innovation in India.”

Monica further added, “We’re incredibly proud of what we’ve accomplished with Bake&Co., not only are we offering products that are kind to the body, but we’re also contributing to a more sustainable and responsible food industry. We’re excited to share our passion for premium, healthy baked goods with our customers.”