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Thai Lion Air Extends Ground Handling Partnership with Çelebi India for Handling Cochin Operations

Cochin,10th April 2024 Çelebi India, a distinguished leader in ground handling services, proudly announces its collaboration with Thai Lion Air, as the chosen ground handling service provider at Cochin International Airport. Thai Lion Air is commencing passenger flights from Bangkok to Cochin, starting April 4, 2024.

Thai Lion Air’s decision to select Çelebi India as its ground-handling partner underscores the company’s reputation for excellence and reliability in the aviation industry. Çelebi India brings over 65 years of experience and a track record of delivering premium ground handling services to some of the world’s leading airlines.

Mr. Tauseef Khan, CEO of Çelebi Ground Handling – India, expressed his enthusiasm about the collaboration, stating, “We are honored to be chosen as the ground handling service provider for Thai Lion Air’s operations at Cochin International Airport. This partnership exemplifies Çelebi India’s commitment to delivering exceptional service and underscores our reputation as a trusted partner for major international airlines. With our expertise and dedication to excellence, we are fully prepared to ensure a seamless and efficient ground handling experience for Thai Lion Air and its passengers.”

“At Thai Lion Air, we are committed to providing our passengers with a seamless and superior travel experience from the moment they step into the airport. We are excited to expand our operations to Cochin with Çelebi India as our ground handling partner, a collaboration that has already proven to be highly successful in Mumbai and Bangalore. Çelebi’s commitment to operational excellence and customer satisfaction aligns perfectly with our vision, enabling us to offer enhanced comfort and convenience to our passengers. We look forward to this strengthened partnership paving the way for even more successful operations in India” said Mr. Sunny Malhotra – Regional Manager India.

Thai Lion Air’s commencement of flights to Cochin represents a significant milestone in the region’s aviation landscape, providing enhanced connectivity between India and Thailand. As a preferred ground handler for Thai Lion Air’s operations in Mumbai and Bangalore as well, Çelebi India continues to strengthen its presence and expand its footprint in the Indian aviation sector.

Çelebi has been present at Cochin International Airport since 2018 and the company’s legacy at other major airports across the country is characterized by its commitment to excellence and customer satisfaction. With a comprehensive range of ground handling services and a focus on sustainability, Çelebi India is at the forefront of driving innovation and setting industry standards in the aviation sector.

The collaboration between Çelebi India and Thai Lion Air signifies a strategic expansion for both parties, highlighting their shared commitment to delivering exceptional service and enhancing the passenger experience. As Çelebi India continues to grow its presence in the Indian aviation industry, it remains dedicated to upholding the highest standards of quality, reliability, and sustainability in ground handling services.

E2E Cloud Collaborates with IIT Ropar’s iHub – AWaDH to Empower AI Startups in India

India, 10th April 2024: E2E Cloud, a leading provider of advanced GPU cloud solutions, has inked a Memorandum of Understanding (MoU) with the Indian Institute of Technology Ropar’s Technology and Innovation Foundation (iHub – AWaDH), one of 25 Technology Innovation Hubs, established by the Department of Science and Technology under National Mission on Interdisciplinary Cyber Physical System (NM-ICPS) to nurture and accelerate the growth of Deeptech and AI startups in India. This collaboration aims to provide startups with access to E2E Cloud’s unparalleled GPU infrastructure, including 64 H100 GPU super pods expandable to 2048 GPUs, to drive innovation and global competitiveness.

Under this agreement, E2E Cloud will offer cloud GPU resources, workshops, guidance, mentorship, technical support to AI startups incubated at iHub – AWaDH. The partnership is set to create a robust ecosystem for AI startups at IIT Ropar, enabling them to leverage cutting-edge technology to develop scalable and impactful solutions.

“We are excited to partner with IIT Ropar’s iHub – AWaDH. Considering their focus on DeepTech and AI startups, we will be providing advanced GPU services including H100s along with other support and structures to help portfolio startups scale faster,” said Tarun Dua, CEO of E2E Cloud.

Prof Rajeev Ahuja, Director, IIT Ropar, expressed enthusiasm about the collaboration, stating, “Joining forces with E2E Cloud will significantly enhance the resources available to our Deeptech and AI startups. Access to state-of-the-art GPU technology will enable our startups to accelerate their research and development efforts, bringing innovative solutions to market faster.”

“Our collaboration with E2E Cloud propels deep tech and AI innovation at IIT Ropar, fortifying over 110 startups within AWaDH. This strategic alliance accelerates ideas from inception to market realization, ushering in transformative solutions for the digital age” added, Dr. Pushpendra P Singh, Dean R&D, IIT Ropar & Project Director AWaDH.

E2E Cloud is actively seeking partnerships with leading incubators and accelerators in the country to further drive the development of AI in India and support the growth of the startup ecosystem.

This partnership between E2E Cloud and IIT Ropar’s iHub – AWaDH is expected to play a pivotal role in shaping the future of AI startups in India, fostering innovation, and driving technological advancements on a global scale.

Customer visits for Consumer Electronics and Personal Computing products in Patna surged by 4X YOY on Amazon.in

Patna, 10th, April 2024: Amazon.in reported 4X YoY growth in customer visits for consumer electronics and personal computing products in Patna. With almost 50% YOY growth in usage of affordability levers such as No Cost EMI and Amazon Pay later, there has been an increased inclination towards premium products on Amazon.in. Patna also witnessed the highest number of new customers for products such as headphones, smartwatches, and PC accessories on Amazon. in.

Further strengthening Amazon’s commitment to penetrate deep into India, here are some trends that have been witnessed in Patna:

Surge in demand for products such as headphones, speakers, laptops, cameras, desktops, PC accessories and components along with wearables

Customer visits for tablets surged by over 6X, while for monitors, it has grown by 5X

Nishant Sardana, Director, of Consumer Electronics and Personal Computing, Amazon India said, “With a commitment to deliver exceptional value, convenience of shopping along with a wide selection of products, we are humbled to see remarkable growth in Patna within the consumer electronic and personal computing segment. Products such as tablets and monitors are attracting more than 6X and 5X growth in customer visits, respectively on Amazon.in. Underlying these key trends, we aim to go the extra mile and curate newer experiences that will help customers find the right product and best offers for their unique needs. We believe that this will help customers make informed purchasing decisions and provide them with a seamless shopping experience.”

Made in India Tresa Motors – introduces Vo. 2 of its Electric Truck

New Delhi, 10th April 2024: Tresa Motors, India’s first OEM of medium and heavy electric trucks unveils the V0.2 model. With every model release, Tresa is inching closer to its engineering, efficiency, reliability, and manufacturing targets. With V0.2, Tresa is slated to test India’s first and global industry-leading, Centralized Computing Unit, Advanced Telemetry System, 800V (peak) modular battery packs with in-house BMS, new central steering system, in-house designed DRLs, and its first version of Heat Pump (for all cooling requirements including cabin air-conditioning).

Most modern vehicles, including EVs, use multiple (sometimes 100s) ECUs to control their sub-systems. Tresa is integrating these ECUs with its zonal architecture, where its NVIDIA GPU-driven Centralized Computing Unit takes most of the load. Tresa’s CCU is designed to take the load of the majority of its control, AI, and telematics requirements. The telematics systems will stream over 500 monitoring points to the cloud for constant performance, safety, and efficiency analytics.

Tresa’s V0.2 stands out as an eco-friendly logistics solution, designed to be durable, resilient, and reliable for Indian road conditions. Perfectly suited for E-commerce transportation, it promises a sustainable and efficient alternative. Through this endeavor, Tresa embarks on a journey to offer a compelling cost advantage per mile over traditional diesel trucks, demonstrating long-term economic value.

Rohan Shravan, Founding CEO, of Tresa Motors commented, “We are excited to announce the launch of Model V0.2. Built on our `Delta-Engineering` philosophy, V0.2 is a major internal release where we get to test and monitor all of our components on the road. Our dream is to become the most efficient EV in the world, and the capability to understand power consumption at the sub-system level is the key to achieving our goal. This is also where we feel that we can optimize our heat pump and make it our key IP along with our motor and battery. “

The latest V0.2 truck features a new central steering setup and a comfortable air-suspended seat with customizable body options. This powerhouse boasts a maximum torque of 24000Nm, reaching a top speed of 120kmph. Equipped with a 300KWH battery, the V0.2 offers a quick 20-minute charge time (10-80% SOC), ensuring efficiency on the go.

Tresa Motors’ futuristic electric trucks are built on the Axial Flux Motor Platform Flux 350™, and World’s first 800V 50 kWh truly immersive self-contained battery pack module – Meg50™. The Flux 350™ motor’s design and engineering offer higher power density, improved cooling capabilities, increased efficiency, a compact size, and flexibility. The Meg50™ comes in IP69 self-contained enclosures with embedded active-liquid cooling. The Meg50™ module enables customization with various ranges depending upon the payload, offering cost flexibility to the customer.

Mirae Asset Capital Markets Launches Authorised Partner Program Offering Brokerage Sharing

10th April 2024, Mumbai: Mirae Asset Capital Markets (India) Private Limited, one of the leading financial powerhouse with a global presence across 19 markets, has unveiled its groundbreaking ‘Mirae Asset Partners’ program. This initiative is set to revolutionize the broking landscape by empowering business partners with unlimited earning potential, flexibility, and the support of Mirae Asset’s global expertise.

This industry-first revenue sharing model offers Business Partners the opportunity to earn from 9 distinct revenue streams with up to 100% sharing, enabling them to significantly boost their earnings. The nine revenue streams are brokerage, interest from MTF (eMargin), interest from Margin Pledge, DP AMC, Pledge/unpledged fee, DP sell transaction charges, Account opening fee, DPC, and operating charges.

A standout feature of the Mirae Asset Partner Program is the hybrid business model. It is a mix of Discount (Flat fee/order) and Traditional (% volume) models, providing authorized persons the complete flexibility of creating varied pricing plans for their clients.

Another new aspect is that with Mirae Asset Partners, Business Partners will get the power to customize their client’s pricing plans without any dependencies on Mirae Asset. This 100% control allows them to tailor offerings aligning with their client’s unique needs and preferences. Additionally, Business Partners will be empowered with complete transparency, eliminating hidden terms, commitment clauses, and business slabs.

Furthermore, Business Partners will have access to advanced technology through the proprietary online Partner Dashboard, which provides seamless capabilities like the creation of pricing plans, onboarding clients, customizing plans, and tracking clients’ live positions and reports.

Jisang Yoo, CEO of Mirae Asset Capital Market said, “The business partner industry in India is largely at a power switch junction to the next generation. Mirae Asset is actively seizing these tremendous growth opportunities with our partner program, which marks a strategic move to expand our reach, leveraging the vast opportunities available across the country. Through our innovative partner program, we are empowering business partners with cutting-edge technology, enhancing their ability to serve clients better, and operate more efficiently.”

Arun Chaudhry, Director & CBO of m.Stock by Mirae Asset added, “We realize that business partners in India face numerous challenges like business slab commitments to increase their revenues, reducing brokerage income, limited income sources, technology constraints, and increasing client service demands. We’ve diligently tackled these pain points and are excited to unveil a revolutionary program where we are providing up to 100% revenue sharing, 9 distinct revenue generating streams, 100% control of business, zero disparity irrespective of business size, transparent payouts, etc. Moreover, with the rising interest book from leverage products like MTF (eMargin) and Margin Pledge in India, its share will soon surpass brokerage income. Our MTF and Margin Pledge rates are one of the lowest in the industry, and we’re offering partners 80% share of anything that’s over and above our interest rates, poised to significantly enhance their earnings. At Mirae Asset, our partners are our top priority, and this program epitomizes our dedication to mutual success. It’s undeniably a win-win situation for all involved.”

Tata Realty & Infrastructure Achieves First-Ever Platinum WELL Core Certification in India for Workplace Wellness

Mumbai,10th April 2024 – Tata Realty & Infrastructure Ltd.’s (TRIL) Intellion offices announced today that its two major buildings in its commercial portfolio have achieved the prestigious WELL Core certifications by the International WELL Building Institute (IWBI). Participating WELL at scale, TRIL has achieved WELL designations across its entire portfolio including WELL Pre-certification for seven buildings, WELL Health-Safety Rating for three buildings. At the forefront of all WELL achievements is Ramanujan Intellion Park, Chennai campus that has been awarded the Platinum level WELL Core Certification. The outstanding WELL Core Certification was awarded through IWBI’s WELL v2, the latest version of the WELL Building Standard, the world is leading framework to design, build, and operate healthy places. Notably, they stand as the first buildings in the country to attain this highest level of WELL Certification, among the top 100projects globally with this distinction

WELL is the premier building standard to focus on enhancing people’s health and well-being through the buildings where we live, work, learn, and play. These achievements signify TRIL’s dedication to occupant’s well-being and pave the way for future certification across the entire park.

Ramanujan Intellion Park is a 4.7 mn sqft. IT/ITeS campus in Chennai with an integrated Taj Wellington Mews (112 key serviced apartments and a 1500 seater convention center). The campus also has a 4.6-acre green and pedestrian-friendly podium-style development with over 45000 employees across 38 companies. Ramanujan Intellion Park is also the first campus in India to be IFC EDGE zero carbon campus.

Ramanujan Intellion Park

TATA Realty and Infrastructure Ltd.’s commitment to WELL extends beyond Ramanujan Intellion Park. TRIL is among the global leaders to participate WELL at scale, applying health-focused strategies across its entire commercial portfolio. Both Intellion Parks in Mumbai and Gurugram have secured WELL Gold Precertification, demonstrating their consistent dedication to creating healthy and productive work environments. Additionally, to ensure occupant health and safety within workplaces, Intellion Edge, Gurugram, and Intellion Square, Mumbai have already successfully achieved the WELL Health & Safety Rating from IWBI, a program that validates and rewards excellence in operational policies and procedures to advance occupant health and safety, and advance building’s long-term resilience.

Intellion Park Gurugram

Created through seven years of rigorous research and development working with leading physicians, scientists, and industry professionals, WELL is a performance-based certification system that marries best practices in design and construction with evidence-based scientific research. Ramanujan Intellion Park earned the distinction based on ten categories of building performance—Air, Water, Light, Nourishment, Movement, Thermal Comfort, Sound, Materials, Mind, and Community —and achieved a WELL Core Certification at the Platinum level. IWBI is the leading authority for transforming health and well-being with its people-first approach to buildings, organizations, and communities.

“We are honoured to be the first in India to receive the Platinum level of WELL Core Certification. This prestigious recognition underscores our unwavering commitment to prioritizing the health and well-being of our occupants. While we celebrate this achievement, we are also dedicated to extending our efforts across all our assets, ensuring that our Intellion Parks in Mumbai and Gurugram provide healthy and productive work environments with WELL Gold Pre-certification. As we continue to prioritize sustainability and human-centric design, we remain steadfast in our commitment to creating spaces that inspire and nurture well-being.” said Mr. Sanjay Dutt, MD & CEO at Tata Realty & Infrastructure Ltd.

TRIL goes beyond the mandatory standards to achieve these impressive distinctions. Here’s a glimpse into their meticulous approach:

o Superior Air Quality: MERV 13 filters, UV lamps in air handling units, and low-VOC materials minimize organic gasses, creating a healthier breathing environment.

o Exceptional Drinking Water Quality: Rigorous testing and management practices ensure all drinking water sources meet stringent quality thresholds specified by the WELL Building Standard.

o Mold Prevention: A mold and moisture monitoring and management plan is implemented to address any potential issues on-site

o Focus on Health & Wellness: Nutritional education programs and activities actively promote healthy habits and a holistic lifestyle.

o Promoting Movement: Aesthetically designed staircases with clear signage and artwork create an inviting atmosphere, encouraging the use of stairs and physical activity throughout the workday.

o Optimized Acoustics: Passing reverberation time testing specified by WELL ensures comfortable sound levels within various spaces for a focused and productive work environment.

“By achieving Platinum level WELL Core Certification for its Ramanujan Intellion Park in the Chennai campus, Tata Realty and Infrastructure demonstrates leadership in advancing health and well-being at workplaces,” said Prateek Khanna, chief operating officer at IWBI. “Its approach to workplace wellness through the WELL at scale pathway sets an example to transform the healthy building market and models an optimal strategy for other real estate owners and operators to emulate in India.”

All IWBI-certified projects prioritize occupant health, making a significant positive impact. They are a performance-based robust global standard that awards best practices focusing on occupant well-being. Hence, this accomplishment is even more remarkable for Tata Realty considering Only ~100 projects globally, out of 74,000 locations worldwide using WELL strategies to advance occupant well-being have achieved WELL Core Certification at the Platinum level.

WELL is grounded in evidence-based research that explores the connection between the buildings where we spend approximately 90 percent of our time, and the health and well-being impacts on the people inside these buildings. To be awarded WELL Core Certification by IWBI, TRIL underwent rigorous testing and a final evaluation carried out by third parties to ensure it met all WELL Core Certified [certification level] performance requirements.

Techno Main Salt Lake’s Annual Tech Fest EDGE 2024: A Celebration Of Innovation And Ingenuity

Kolkata, 10th April 2024: Techno India Group, the largest private education group in Eastern India, hosted EDGE 2024, a three-day annual technical fest, heralding the beginning of a journey into technology, imagination, and ingenuity. The fest witnessed a convergence of industry experts, esteemed dignitaries and enthusiastic participants, all united by a common passion for innovation.

The inaugural ceremony commenced with a lamp-lighting ceremony, symbolising the illumination of knowledge and the dawn of a new era in technological exploration. Prof Manoshi Roychowdhury, Co-Chairperson, Techno India Group, delivered the welcome address, thus setting the stage for an evening filled with inspiration and aspiration.

Shri Debashis Sen, Former managing director of WBHIDCO, graced the occasion as the Chief Guest and gave a motivating speech that resonated with attendees. Prof Dr. Sujoy Biswas, Director, and CEO of Techno India Group, Prof Dr. Rina Paladhi, Director of Techno India Group, Prof Dr Dipankar Bhattacharya, Principal of Techno Main Salt Lake, and Prof Dr Samiran Chattopadhyay, the Vice Chancellor of Techno India University, Mr Sourav Hariyanvi, Actor, Model, Film Producer and CEO of High Hopes Entertainment and Miss Hina Aftab were present for the inauguration ceremony.

The highlight of the inaugural ceremony was the release of red and black balloons, symbolizing the spirit of innovation and creativity that encapsulates EDGE 2024. Attendees were reminded of their responsibility to soar high and embrace ambition as they embark on their journey of exploration.

“EDGE 2024 was not just a fest; it was a celebration of human ingenuity and the limitless possibilities of technology. As we embarked on this journey, we embraced innovation and creativity, paving the way for a brighter future of the students,” said Prof Manoshi Roychowdhury, Co-Chairperson, Techno India Group.

The fest had interesting activities throughout the day. They included –

Bughunt: In this event, code snippets were presented to the participant for them to find the error such that it generates an accurate output, testing the participant’s debugging skills. Participants get to choose their own preferred programming languages such as Java, C, C++, python.

Cryptoquest: In this event, coding was made a tad more fun by implementing a task where the participant has to find hidden messages by solving ciphers and steganography questions.

Geekathon: This event provided an open theme hackathon where the participants got to choose any topic of their choice and showcase their problem-solving interests. Participants are required to provide a PPT along with a working prototype on the day of the hackathon.

Flawless: In this event, the participant’s coding skills were put to test by implementing a task, providing an ICPC style rank list where they get to showcase their problem-solving skills.

Boardroom: This event helped the participants to get an idea about who are the members behind great businesses like CEO, CFO, CTO, HRO, IE and how they affect business by giving their suggestions in decision making. The real-life situations and problems related to the business world will make you brainstorm and come up with a solution according to your assigned role.

B-Plan: In this event, a team or an individual could promote their business ideas to the judges who are a significant presence in the industry. The best of these pitches are often rewarded with funding from business owners and investors.

B-Quiz: This quiz competition aimed at testing the participants’ knowledge about the business world. The questions explore the happenings of the industry and events that have been significant in the business.

Brand-It: This event is a poster and advertisement making competition on a predefined theme/ imaginary product. The idea of this event is to allow the players to explore their creativity as well as their marketing power and convince judges of their idea through visual media.

Valorant: In this event, the participants got to experience gaming where a 5v5 character-based tactical FPS where precise gunplay meets unique agent abilities.

Counter-Strike 2 (pro-league): Participants who are professional gamers as well as eager learners got to enjoy a tailor crafted competition. Counter Strike-2, was a bigger platform, bigger stakes with CS-2 5v5 standard matchmaking rules as always.

Battlegrounds Mobile India Championship: In this event, participants got to go all guns blazing and take down their foe, with a course session of gaming. EA Sports FC’24 (FIFA 24), This event brought the participants a chance to lace up their boots, hit the field, and prepare to showcase their skills in the most authentic sports gaming experience ever.

E Football: In this event, participants got a chance to delve deeper into the world of e-football, show their skills, defend, attack, and score goals in an online football tournament.

The unveiling of EDGE 2024 marked the beginning of a festival filled with exciting and innovative events. Attendees poured out of the auditorium, eager to immerse themselves in the myriad experiences of the fest.

Merck India Announces Life Science Managing Director Changes

India, 10th April 2024 – Merck, a leading science and technology company, recently announced the appointment of Dhananjay Singh as the Managing Director of Merck Life Science in India, in addition to his current position as Head of Science & Lab Solutions Commercial, India. Effective April 1, 2024, Dhananjay Singh has taken over from Sreenath NS, who is retiring after 36 years of illustrious service with Merck in India.

“As an expert with 26 years with Merck, Dhananjay has been instrumental in shaping the Science and Lab Solutions Commercial business in India and is exemplary in his commitment to advancing scientific progress in partnership with our customers. Dhananjay’s expertise in market dynamics and multi-stakeholder relationship management will further strengthen Merck Life Science’s position in the Indian market. Together with the India country leadership team, I look forward to his continued leadership to spearhead initiatives aimed at shaping India’s narrative towards people-centric performance and progress.” said Pratima Reddy, Country Speaker, Merck India.

In his role as the Managing Director, Dhananjay Singh will be responsible for driving the Life Science strategy in India, ensuring governance and compliance alongside other leaders from Merck’s businesses in India. Dhananjay Singh joined Sigma-Aldrich in 1997. Over the years he took on several leadership roles in Commercial Organisations before his appointment as Head of Science & Lab Solutions Commercial for India, a position he held since 2022.

“Merck Life Science is committed to meeting our customers’ demands through our strategic focus on “India for India and India for the Globe”, aligned with our country strategy, our strong partnerships with valued customers and our dedicated team. I am enthusiastic to drive our collective efforts toward achieving unparalleled success. Together, we will be able to navigate the intricate landscape of the life sciences industry in India, steadfastly supporting government initiatives like “Make in India” to foster growth and innovation,” said Dhananjay Singh, Managing Director of Merck Life Science, India.

Simpl aims to touch 100M checkouts on Zepto by 2026; expands online Khata experience on Zepto Pass

Bengaluru, 10th April 2024: Simpl, India’s foremost Checkout Network, today announced its aim to increase its checkouts on Zepto, India’s fastest-growing e-grocery service, to 100 million by 2026, through the integration of its industry-first Instant Checkout on Zepto Pass to enhance experience for millions of customers across the country.

This combination of an online kirana store like Zepto coupled with a traditional Khata-like experience online from Simpl offers speed in deliveries, convenience of an instant checkout along rewards, making it a win-win for millions of consumers across the country. This initiative is built on the premise of an offline kirana store experience for consumers where they can access their needs seamlessly and clear all their bills at once. This partnership assumes significance as loyalty program users reflect a higher propensity to purchase more frequently with a higher order value.

Commenting on the expansion of the partnership, Nitya Sharma, Founder, and Chief Executive Officer, Simpl said, “Convenience is becoming a real differentiator in the internet commerce landscape today after selection and affordability as millions of existing customers expect an enhanced experience online. This necessitates a Khata-like experience to enable consumers to access their needs seamlessly along with the benefit of clearing their dues at once. As a long-standing partner of Zepto, we have been one of the preferred checkout solutions for millions of their customers and are delighted to further enhance this khata experience on their recently launched Zepto Pass. This combination of quick commerce’s fastest deliveries with online khata will bring enhanced convenience to customers while attracting more customers into the quick commerce fold”.

Simpl partnered with Zepto in January 2022 and has witnessed over 13 million checkouts to date with a higher-than-average industry retention rate. The platform also saw the highest-ever single transaction for quick delivery of nearly Rs 18,566 through Simpl’s Instant Checkout on Zepto in 2023. Interestingly, a user made 141 transactions with Simpl on Zepto in the month of November 2023 to the tune of Rs 1.38 lakh. These have been the outcome of a greater collaboration with Zepto in enhancing the integration, retaining the customers.

Aadit Palicha, Co-founder and Chief Executive Officer at Zepto said ‘We are thrilled with the response we received for Zepto Pass and are excited about enabling Simpl’s 1-Tap access to it for millions of our customers across the country. This partnership between Zepto and Simpl is synergetic to the core which is making consumers’ lives simpler through a unique combination of a khata for online grocery purchases with one-tap checkout and 10-minute deliveries. This combination enhances user convenience which has become of paramount importance today in order to deliver a great customer experience”. Launched on February 29th, Zepto Pass has become the fastest loyalty program to achieve over 2 million user base in just a fortnight of its rollout.

Quick commerce has been one of the fastest-growing categories for Simpl, witnessing an increase of nearly 50% year-on-year in transactions and 25% growth in average order value over in Feb 2024 vs 2023, in a testament to the growing adoption of its instant checkout by customers, thereby contributing to the industry’s growth. According to Redseer, India’s q-commerce market is all set to grow with a 10-15X increase by 2025, reaching a market size of close to $5.5 Billion, leading other markets in terms of q-commerce adoption. providing a hassle-free checkout option will further add to the convenience and enhance the overall customer experience.

Simpl aims to touch 100M checkouts on Zepto by 2026; expands online Khata experience on Zepto Pass

Bengaluru, 10th April 2024: Simpl, India’s foremost Checkout Network, today announced its aim to increase its checkouts on Zepto, India’s fastest-growing e-grocery service, to 100 million by 2026, through the integration of its industry-first Instant Checkout on Zepto Pass to enhance experience for millions of customers across the country.

This combination of an online Kirana store like Zepto coupled with a traditional Khata-like experience online from Simpl offers speed in deliveries, convenience of an instant checkout along rewards, making it a win-win for millions of consumers across the country. This initiative is built on the premise of an offline kirana store experience for consumers where they can access their needs seamlessly and clear all their bills at once. This partnership assumes significance as loyalty program users reflect a higher propensity to purchase more frequently with a higher order value.

Commenting on the expansion of the partnership, Nitya Sharma, Founder, and Chief Executive Officer, Simpl said, “Convenience is becoming a real differentiator in the internet commerce landscape today after selection and affordability as millions of existing customers expect an enhanced experience online. This necessitates a Khata-like experience to enable consumers to access their needs seamlessly along with the benefit of clearing their dues at once. As a long-standing partner of Zepto, we have been one of the preferred checkout solutions for millions of their customers and are delighted to further enhance this khata experience on their recently launched Zepto Pass. This combination of quick commerce’s fastest deliveries with online khata will bring enhanced convenience to customers while attracting more customers into the quick commerce fold”.

Simpl partnered with Zepto in January 2022 and has witnessed over 13 million checkouts till date with a higher-than-average industry retention rate. The platform also saw the highest-ever single transaction for quick delivery of nearly Rs 18,566 through Simpl’s Instant Checkout on Zepto in 2023. Interestingly, a user made 141 transactions with Simpl on Zepto in the month of November 2023 to the tune of Rs 1.38 lakh. These have been the outcome of a greater collaboration with Zepto in enhancing the integration, retaining the customers.

Aadit Palicha, Co-founder and Chief Executive Officer at Zepto said ‘We are thrilled with the response we received for Zepto Pass and are excited about enabling Simpl’s 1-Tap access to it for millions of our customers across the country. This partnership between Zepto and Simpl is synergetic to the core which is making consumers’ lives simpler through a unique combination of a khata for online grocery purchases with one-tap checkout and 10-minute deliveries. This combination enhances user convenience which has become of paramount importance today in order to deliver a great customer experience”. Launched on February 29th, Zepto Pass has become the fastest loyalty program to achieve over 2 million user base in just a fortnight of its rollout.

Quick commerce has been one of the fastest-growing categories for Simpl, witnessing an increase of nearly 50% year-on-year in transactions and 25% growth in average order value over in Feb 2024 vs 2023, in a testament to the growing adoption of its instant checkout by customers, thereby contributing to the industry’s growth. According to Redseer, India’s q-commerce market is all set to grow with a 10-15X increase by 2025, reaching a market size of close to $5.5 Billion, leading other markets in terms of q-commerce adoption. providing a hassle-free checkout option will further add to the convenience and enhance the overall customer experience.