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Ather Energy launches the Rizta, its family scooter on Community Day

8th April 2024: Ather Energy, one of India’s electric scooter manufacturers, today launched its family scooter, the Rizta, at the second edition of the Ather Community Day in Bengaluru. Designed and engineered as a scooter for the entire family, the Rizta prioritizes comfort, convenience, and safety. It comes with a host of new connected features to enhance the riding experience including features like SkidControlTM and WhatsApp on the dashboard. Competitively priced for the mass market, the Rizta starts at INR. 1,09,999 (Ex-showroom Bengaluru).

The all-new Rizta will have 2 models and three variants – Rizta S and Rizta Z with a 2.9 kWh battery and a top-end model Rizta Z with a 3.7 kWh. The 2.9 kWh variants will deliver a predicted IDC range of 123 kms and the 3.7 kWh variant will deliver 160 kms. While Ather offers the Rizta S in 3 monotone colors, the Rizta Z will be available in 7 colors which include 3 monotone and 4 dual-tone colors.

Tarun Mehta, Co-Founder & CEO, Ather Energy, said, “We entered the two-wheeler market with our performance scooter, the 450 series, which was recognized in the industry. Now, we are setting foot in the family segment with the Rizta, which has been designed and engineered with the Indian family in mind. It focuses on key aspects such as comfort, safety, and connected tech, which we believe makes it an upgrade from the conventional scooters in the market. Rizta will reflect Ather’s proposition of quality, reliability, and safety.”

Comfort and convenience

Ather Rizta aims to prioritize comfort and convenience, featuring the largest seat in its segment ensuring ample space for its users and a large floor board. Furthermore, the Rizta Z features a backrest for enhanced comfort by providing lumbar support for the pillion. With 56L storage space, including a 34L underseat capacity, and an optional 22L Frunk accessory, Ather believes Rizta offers a large storage space in the scooter market, making it easy to carry day-to-day essentials. The under-seat storage can also be fitted with an optional multi-purpose charger with an 18W power output, which can charge electronic devices such as phones, tablets, portable speakers, and other similar devices.

Safety and ride handling

Over the years, Ather has been committed to improving the safety standard for two-wheeler riders by launching multiple features. With Rizta, Ather introduces the SkidControl™. This is Ather’s proprietary traction control system that seamlessly controls motor torque to mitigate the loss of traction while accelerating on low friction surfaces such as patches of road with gravel, sand, water, or oil.

Additional safety features, such as FallSafeTM, Emergency Stop Signal (ESS), Theft & Tow Detect, and Find My Scooter which were previously seen on Ather’s 450 series of scooters, too are integrated into the Ather Rizta.

All three variants come with a top speed of 80 mph and two riding modes – Zip and SmartEco. Moreover, ride assist features such as MagicTwistTM, AutoHoldTM, and Reverse Mode, integrated in the 450 series are also present in the Rizta.

The Rizta carries over the same philosophy as the 450 series including its low center of gravity, balanced weight distribution from front to rear, and equal balance on both sides, allowing precise control regardless of the rider’s level of skills or prevalent riding conditions. The Rizta is easy to maneuver given its shorter 1286mm wheelbase.

HALO – Smart Helmet

Ather also announced its entry into the Smart Helmet category with the Ather HALO product line. Ather HALO is a full-face, top-of-the-line, integrated smart helmet. It will feature superlative audio by Harman Kardon. It offers riders a seamless experience with its proprietary auto WearDetect technology, and wireless charging, and allows them to control music & calls through the scooter’s handlebar. HALO also comes with Ather ChitChatTM, which enables helmet-to-helmet communication between the rider and pillion. It has a clean and futuristic design and comes with two color options.

Ather has partnered with Harman Kardon to deliver high-quality audio, enhancing the ride experience. HALO has also been designed to add a layer of safety for the rider by allowing critical sounds, thus delivering an uninterrupted and safe listening experience. Ather believes they have ensured seamless integration of the helmet with the scooter, which includes a specially developed wireless charging solution in Rizta’s boot. Halo’s wear-detect technology allows the helmet to recognize when it’s worn, enabling a seamless 3 way pairing of the helmet, phone, and scooter. Ather believes all of this ensures an engaging, enjoyable and safe ride with Halo.

In addition to this, Ather introduced HALO Bit, a module that can be attached to Ather’s half-face helmets. Ather has developed an ISI and DOT-rated custom half-face helmet, which will be available to all customers soon and will be compatible with HALO Bit, enabling every Ather helmet to be a smart helmet. The introductory price of HALO is INR 12,999 and HALO Bit is INR 4,999.

Swapnil Jain, Co-founder & CTO of Ather Energy said, “We wanted to transform helmets from a mere compulsion to an integral part of a fun, engaging ride. So we built the HALO, our first smart helmet which offers premium sound by Harmon Kardon and integrates our proprietary auto WearDetect technology and wireless charging. With HALO we made sure that the experience extends to the pillion with features such as ChitChatTM and music sharing. “

AtherStack 6.0

Ather also rolled out AtherStack 6.0, the latest upgrade to its software stack. AtherStack powers all the experiences on Ather Scooters It is built on various interconnected layers of software, firmware, and system algorithms. The latest update brings a host of new features and experiences to the scooters including a new mobile app, integration with WhatsApp on the Ather dashboard, live location sharing, ping my scooter, auto reply to calls, and Alexa integration. Existing Ather owners will also get AtherStack 6.0 as an over-the-air update with some of these features.

“AtherStack has been an integral part of our product strategy since the launch of our first scooter, allowing us to constantly enhance our product experience. With new features like WhatsApp on the dashboard, live location sharing and voice commands, we believe Ather Stack 6.0 will bring an important upgrade to rider safety, convenience and connectivity. Optimising the touchscreen dashboard and revamping the mobile app will offer a seamless ownership experience to both Rizta and Ather 450 customers” added Swapnil Jain, Co-founder & CTO of Ather Energy.

With WhatsApp on the dashboard, the rider can now read their most recent messages on the dashboard when the scooter is at a standstill, essentially eliminating the hassle of checking their phones during their ride. The new ‘Ping my scooter feature’ gives Ather owners the ability to find their scooter amidst a sea of other two-wheelers with the help of loud audio and visual cues, which can be activated with the tap of a button on the new Ather App. Another new feature in AtherStack 6.0 is the integration of Alexa Smart Assistant, which comes with over 50 prompts available in both English and Hindi. Riders can access information like the current charge status, last parked location, trip feasibility, push navigation, and more with just a voice command. Live location sharing is another new safety feature that allows a rider to share their location while on the move, to a pre-set contact.

The all-new mobile app brings a more personalized and seamless experience to Ather customers. Along with a new interface, the app brings a new feature named WidgetX that provides the user with contextual information on the home screen. The app also provides detailed insights into their ride history, and savings due to switching to EV and commemorates various milestones.

All three variants come with Ather’s 5-year optional warranty program, ‘Ather Battery Protect’ which extends the battery warranty to 5 years/60,000 kms. This warranty program not only covers battery failures but also guarantees a minimum of 70% state-of-health for the battery at the end of 5 years.

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Jayesh Ranjan launched a new chapter, called Chapter 7

Hyderabad,8th April 2024 ….. Corporate Connections expands its footprint in Telangana. In a function held in Hotel Park Hyatt in Hyderabad on Saturday night, Jayesh Ranjan, Principal Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments of the Telangana government launched a new chapter of a global networking platform in Hyderabad

Mr.S.P.Reddy, Chairman & MD, Terminus Group, S. Sharad Mahiswari, Kamalesh Gupta, Executive Directors of Corporate Connections and KVT Ramesh Master Franchise for Corporate Connections in Telangana and AP also graced the launch.

Speaking on the occasion Jayesh Ranjan said Telangana is a progressive state. But our progress is island growth. Our growth is not inclusive. While large companies are doing well MSMEs are struggling, shutting down. While urban cities are progressing fast, rural places are stagnant. Though we promised to double agriculture income, we are nowhere close to doubling. So he emphasized balancing economic growth in the state.

Jayesh Ranjan urged just launched Chapter 7 to focus on Telangana as the most progressive state to their peers in other states. Showcase the strengths of the state. Promote investments into the state. This music to government officials like me. He expressed his desire that the Government of Telangana will work with Corporate Connections and Chapter 7 in organizing their global events at Hyderabad

Corporate Communications has already one chapter in Hyderabad and it is the second one.

This Chapter launched had an initial membership of 18 individuals/business owners, Ssharad Mahiswari, Executive Director, of Corporate Connections said that they would be limiting the membership to 25 per chapter.

About 100 guests including Corporate Connections members and many outstation guests participated in the launch function. We had the presence of Directors & Members from 18 Cities in India and a video message was shared by Global Market President Robert Gervais informed Sharad Mahiswari.

Corporate Communications is Canada-headquartered and has a global presence. Corporate Connections is spread over 4 continents across 29 countries and 65 cities.

Corporate Connections has 600-plus Members in India and plans to expand to various cities in India. We are looking to spread our wings into multiple cities immediately,” said KVT Ramesh

This is an ideal platform for global business leaders to generate exceptional and measurable results through executive networking opportunities. Our proven model has helped executives build strategic and tactical relationships through a structured and supportive environment and has been a catalyst for change in their businesses and communities.

Further, only one individual from an industry vertical can become a member of a chapter. “to make a safe environment to do business”.

“Corporate Connections is the premier platform for accelerating executive-level connections. It provides global business leaders with the ideal setting for generating exceptional and measurable results through executive networking opportunities.” “Our members join CorporateConnections®️ to develop business relationships, gain access to advanced professional development opportunities and participate in peer advisory groups, said S. Shard Mahiswari.

MOHRAN’s Productions: A Five-Year Celebration of Cinematic Innovation

In 2019, a young filmmaker named Utkarsh K. Nemade embarked on a journey to fulfill his cinematic dreams. Little did he know that his vision would give birth to MOHRAN’s Productions, a company that would redefine the landscape of film production and distribution. As MOHRAN’s Productions marks its 5th anniversary, it’s a moment to reflect on the incredible achievements and milestones that have shaped its evolution.

From its humble beginnings, MOHRAN’s Productions has grown into a multifaceted powerhouse in the entertainment industry. Founded by Utkarsh K. Nemade, the company initially focused on production services but soon expanded its horizons to include distribution, carving out a niche for itself in the competitive market. Today, MOHRAN’s Productions offers a comprehensive suite of services, encompassing pre-production, production, post-production, and distribution for films, audio/visual content, TV, radio, and events.

At the heart of MOHRAN’s Productions lies a deep-seated passion for storytelling and a relentless pursuit of excellence. Over the past three years, the company has distributed over 20 films and 30 short films, showcasing a diverse range of voices and narratives. From indie gems to mainstream hits, MOHRAN’s Productions has championed projects that push boundaries and resonate with audiences worldwide.

One of the company’s standout achievements is its end-to-end distribution solutions, which encompass theatrical releases, digital releases, and promotional platforms for films and advertisements. By providing filmmakers with a comprehensive platform to showcase their work, MOHRAN’s Productions has become a catalyst for talent discovery and industry innovation.

Behind the success of MOHRAN’s Productions is a dedicated team of professionals who bring their expertise and creativity to every project. Led by founder Utkarsh K. Nemade, the team includes luminaries such as Kunal Mahajan, a talented cinematographer and editor; Dr. Prachetan Potadar, a visionary creative director and founder; Dr. Akshay Kamble, a stalwart in public relations; Shaun Philip, a maestro in the sound department; and Krishiv Chawla, a wizard in graphics and animation. Together, they form the backbone of MOHRAN’s Productions, driving its mission forward with passion and ingenuity.

As MOHRAN’s Productions celebrates its 5th anniversary, it stands at the precipice of even greater achievements. With a steadfast commitment to excellence and a relentless pursuit of innovation, the company is poised to redefine the boundaries of storytelling and entertainment in the years to come. As the industry evolves and new challenges emerge, MOHRAN’s Productions remains unwavering in its dedication to pushing the envelope and inspiring audiences around the world.

As we look ahead to the future, one thing is clear: the journey of MOHRAN’s Productions is far from over. With its pioneering spirit and unwavering determination, the company is destined to leave an indelible mark on the world of entertainment, inspiring generations of filmmakers and storytellers for years to come. Here’s to the next 5 years and beyond – may they be filled with creativity, innovation, and boundless success.

NTPC Sets Target of 40 MMT Coal Production from Captive Mines in FY25

Mumbai8th April 2024 NTPC, India’s leading integrated power company, has set a target of 40 Million Metric Tons (MMT) of coal production from its captive mines for the fiscal FY’25. The ambitious target will help NTPC achieve significant growth of 17% in captive coal production compared to the previous fiscal.

This will fulfill over 15% of coal requirement through captive mines in FY25, thereby strengthening fuel security for the power major.

The company achieved an impressive coal despatch of 34.15 MMT and Coal production stood at 34.38 MMT by the end of 31st March 2024.

This outstanding performance reflects NTPC’s relentless commitment to enhancing coal production from its captive mines and ensuring efficient supply to meet the nation’s energy needs.

To achieve sustained growth in coal production, NTPC has implemented a range of strategies and technologies. These include the adoption of rigorous safety measures, improved mine planning, equipment automation, workforce training, and the implementation of continuous monitoring and analysis systems. These initiatives have played a vital role in optimizing operations, enhancing productivity, and ensuring the safety of the workforce.

NTPC remains committed to delivering reliable and sustainable power to the nation. This remarkable growth in coal production and despatch is a testament to NTPC’s dedication to operational excellence and its contribution to meeting India’s energy demands. The company will continue to explore innovative technologies and sustainable practices to further enhance its performance and support the nation’s energy goals.

Hindustani Classical Recital held Surmandal paid rich Tribute

Hyderabad, 8th April 2024 .. Surmangadal in association with Telangana Tourism organized a Hindustani Classical Recital of Pt. Shubhendra Roa on Sitar and Vidushi Dr. Ashwini Bhide on Vocal, as a part of Morning Raaga at Jawaharlal Nehru Architecture and Fine Arts University(JNAFAU) at Masab Tank, Opp Mahavir Hospital, Hyderabad on Sunday.

Pt. Shubhendra Rao, an internationally acclaimed performer, composer, cultural entrepreneur and music educator enthralled the audience.

His relentless service in promoting Indian music has made him a highly respected figure in the field of music across the world. A protégé of Bharat Ratna Pandit Ravi Shankar, Pandit Rao has established himself “not only as a master of his instrument but also as a thinking musician” and “a musical bridge to many cultures. Internationally, he has performed at major music festivals and prestigious concert halls including the Kennedy Center for Performing Arts, Sydney Opera House, Salzburg International Music Festival, National Centre for the Performing Arts in Beijing, and Theatre de la Ville in Paris. As a composer, Rao distinguishes himself by pushing the boundaries of classical music and creating music for artists across cultures. When Gods Meet and Apa Deepo Bhava was commissioned by Padma Vibhushan Dr Sonal Mansingh.

The New York Times described his composition, Yathra, as ‘movingly meditative’. His composition, Ekta, to honour German Chancellor Angela Merkel’s visit to India was described as ‘exemplifying the very best in the musical traditions of the East & West’. Leading magazines and newspapers like India Today, The Hindu, and Indian Express invite Rao to write articles as an expert on music and music education. A co-founder of the Shubhendra and Saskia Rao Foundation, he is working tirelessly to revolutionize music education in India. Together with his wife, Saskia Ra, who has authored India’s first-ever music curriculum for children, Sangeet4All, they are transforming the way music is taught in schools in India.

Vidushi Ashwini Bhide Deshpande, a celebrated Hindustani classical vocalist known for her nuanced and intellectually driven approach to music also performed and took audience by storm with his impeccable performance

Born in Mumbai, she comes from a musical lineage and initially trained within the Jaipur-Atrauli gharana tradition. Her curiosity for knowledge led her to pursue a PhD in Biochemistry, even working as a scientist for a time. However, music remained her true calling, and she eventually dedicated herself fully to the art form.

Accompanying Pt. Ram Kumar Mishra was Shri Tanay Rege on Tabla and Dnyaneshwar Sonawane on Harmonium.

Ramkumar Mishra is an Indian tabla player. He belongs to Banaras Gharana.

Tanay Rege is a disciple of Shri Praveen Karkare and Pandit Yogesh Samsi. A master in Music (MA) and scholarship holder of the Ministry of Culture, Citi NCPA, and CCRT (Central Government) he has performed solos at Prestigious Festivals all over the country.

Fascinated with the world of Swar and Taal right from his childhood days in Nashik, Dnyaneshwar was deeply drawn towards Indian music from the early age of five. Pursuing this inclination, he started training in Harmonium from the renowned Harmonium player Bapu Kulkarni of Nashik, for nearly eight years, gaining knowledge of basic playing techniques and structures of the Gayaki (Vocal music styles) in Hindustani Raag Sangeet.

India’s tax regime now simplified beyond recognition: Shri Ram Nath Kovind

NEW DELHI,8th April 2024: While conferring TIOL Fiscal Awards on India’s three extraordinary economists – Prof. Jagdish N Bhagwati of Columbia University, New York; Dr Vijay Kelkar and Mr N K Singh at a function here in the national capital, the former President of India, Shri Ram Nath Kovind while lauding India’s progress in streamlining taxation policy said, “The complex regimes themselves have been simplified beyond recognition. Now there are fewer tax lapses in process and taxation policy has become more predictable.”

Going further impact of tax process reforms, Shri Kovind said, “Investor confidence and ease of doing business has enhanced. The modalities of interaction between taxpayers and tax assessors have also undergone a tectonic shift in the recent past. All this has been made possible by leveraging technology and now the way forward will be increasing adoption of digital modes, of communication, and faceless tax assessment.”

The function was well-attended by the who’s who of the economics and policy world besides several Parliamentarians and a patroness of a media house.

Shri Kovind also praised the TIOL Knowledge Foundation for designing Fiscal Awards to encourage active policy work in the areas of tax, the use of digital technologies, and sound macroeconomic policies. He also appreciated TIOL for playing an active role in shaping and influencing appropriate policy decision-making and fostering dialogue among all stakeholders.

The Deputy Chairman of the Rajya Sabha, Shri Harivans Narayan Singh showered his praises on to three awardees and termed their contribution to the Indian and global economy and policy-making invaluable and unparalleled.

Delivering his Special Address, the Chairman of the 16th Finance Commission, Prof Arvind Panagariya, recalled the pivotal role played by each of the three honourees in shaping global trade policy and India’s fiscal policy journey which ensured vital micro-stability needed for high trajectory growth in the economy.

The noted trade economist Prof Jagdish Bhagwati, the recipient of TIOL Kautilya Global Award 2023, recalled his father’s legacy and fondly remembered his association with last year’s TIOL awardee former Prime Minister of India Dr. Manmohan Singh during a televised address from California.

While dedicating his Fiscal Award to the last four FMs of India with whom he had worked closely, Dr Vijay Kelkar called for the sharing of GST revenue with the Third Tier of the government. He noted that the urban economy requires much more efficient infrastructure and greater supplies of the local public goods. Unfortunately, urban local bodies are woefully short of the needed fiscal base to undertake investments for this vital infrastructure and for the supplies of needed high-quality public goods. Equitable sharing of the GST with the Third Tier will go a long way in strengthening the fiscal base of our urban governments and also to deepen democracy and governance at the grassroots level, he added.

Demanding a separate secretariat for the GST Council, Dr Kelkar emphasized that the time has come to simplify the GST rate structure. The GST rate structure designed 5 years back was largely to keep the effective rate of taxes to maintain revenue neutrality. This plethora of rates has made the Indian GST system unnecessarily complex, he added. He also urged the incoming government to undertake the GST reforms as early as possible.

“Out of the total countries who have implemented a GST or VAT, around 80 percent of those countries have chosen to have a single rate. A single GST rate for India has been an unmet goal, all along the discussions done before implementation. In fact, very early on in the GST debate, a single rate of 12 percent was recommended by the 13th Finance commission. The ages old tax policy of having a differential tax rate for “must have” and “nice to have” goods and services should be done away with,” said Dr. Kelkar.

Speaking on issues of fiscal policy for the 21st century in the Indian context, Mr. N.K. Singh, recipient of the TIOL Fiscal Heritage Award, made five profound points relating to fixation of fiscal norms, observed that long-term growth-fostering policies containing investment in infrastructure may deserve somewhat different treatment than one-size-fits-all, especially for fast-growing economies. He raised the point: What would be the ingredients in a post-pandemic world, which combines the virtues of growth with stability?

He concluded by saying: “We need a more robust fiscal and debt framework which is suitable in the Indian context, and at the same time meets global standards.” In this context, he emphasized the Prime Minister’s recent address to the RBI, in which he spoke of the virtues of growth and stability, and also pointed out that those issues of debt, both public and private, need informed decisions.

While praising Shri N. K. Singh’s role as the Chairman of the 15th Finance Commission, Dr. P. Thiaga Rajan, Minister for IT & Digital Services, Government of Tamil Nadu said that he differed with him on many issues as both come from different backgrounds and eras of fiscal challenges.

Former RBI Governor Dr. C. Rangarajan, Prof. Lord Nicolas Stern of the London School of Economics, and former US Treasury Secretary Mr. Larry H Summers also delivered their address virtually and heaps of praise on the awardees.

Justice Shiva Kirti Singh, former Judge of Supreme Court of India and the Chairman of Hon’ble Jury highlighted the challenges of selection and thanked his predecessor Late Justice Lahoti for laying out robust processes and structures for selection.

Expressing his happiness over honoring such towering personalities TIOL Knowledge Foundation Chairman Mr. Shailendra Kumar highlighted the enormous contributions of awardees and the deep impact they have left on Indian and global economics, law, and policy-making.

The event was attended by who’s who of economics, law, policy-making, and media including Dr. Montek Singh Ahluwalia, former Dy. Chairman of the erstwhile Planning Commission, Senior lawyer Mr. Harish Salve, Politician Shri K. C. Tyagi, Vice Chairman of Niti Ayog Shri Suman Bery, and Ms. Sobhana Bhartia, Chairman of HT Media.

Hyderabad Diva Dr Preethi Adusumilli, crowned Corporate Queen

Hyderabad, 8th April 2024 The reigning Mrs India Telangana, Dr Preethi Adusumilli has been crowned with the coveted Corporate Queen Mrs. India 2024 and Classic Mrs. India 2024 – crown winner; at a glittering ceremony hosted by Mrs. India Pageant; graced by the Who’s who of the fashion and glamour world, at Gurgaon last Sunday. Dr. Preethi Adusumilli, who represented Telangana state at the national pageant, was crowned Mrs. India Telangana Runner-up, in September 2023. Mrs. India is a revered title for married women, offering them a platform to express themselves, showcase their multifaceted talent, and demonstrate their exceptional multitasking abilities. Dr. Preethi Adusumilli was bestowed with the title of Corporate Queen, recognizing her outstanding business acumen and remarkable achievements in successfully partnering with internationally reputed makeover brands like DESSANGE Salon and Spa and Camille Albane.

Speaking about winning the title Dr Preethi Adusumilli, says, this prestigious recognition fuels my aspirations, empowering me to soar towards the realization of my dreams. I always aspired to do my bit for society by enhancing the lives of women and my profession coupled with this acclaimed recognition gives the impetus to skill the younger generation, especially those from tier 2 and 3 towns in makeover and grooming profession. I am establishing an Academy to fulfill this objective.

Dr Preethi is launching Sisiro Academy, a training institute to empower women into makeover and grooming professionals. Dr Preethi is embarking on the mission to impart world-class international standard training as well as certification to students from tier 2 and tier 3 cities to pursue global careers as a hair stylist, beautician, and in advanced cosmetology. These courses will be on offer at 50% of the market cost, with Sisiro Academy sourcing renowned e-trainers from across the globe. The course starts from simple online training to offline hands-on training in a world-class setup, with renowned trainers. The students will be trained in courses for dental assistants to skilled hair, skin, and makeup artists to advanced cosmetology courses, starting from 30 days course to 3 years diploma course. Sisiro Academy is launching the courses from May 1st, 2024, initially at Hyderabad. These students on passing out from the Academy can become entrepreneurs get placement in reputed salons or seek employment abroad. Sisiro Academy will offer the course free of cost for the first twenty students from impoverished families.

 Mrs. India Pageant, Dr Preethi said, the pageant had 13 rounds fiercely contested. They were not looking for models but role models. The entire contest was very hectic, starting from 6 am every day and some days went on till 2 am the next day. Every round of the contest I popularized things which were from Telangana. There was a talent round to showcase our talent, being a Bharat Natyam dancer who performed the Bharat Natyam dance. In another round promoted Kondapalli toys, so that our kids prefer India-made toys instead of imported toxic toys. There was a round devoted to food called the Food Connect, where I made ragi sangatti. In the costume round, I wore and promoted the Pochampalli saree. It was also an opportunity to connect with powerful multifaceted women on this platform from all over India. My advice to women is to come out of your comfort zone and pursue your dreams. Mother is the biggest model and role model for the family; therefore, she should conduct herself in such a way that she inspires the kids and family. There is a saying that behind every man’s success, there is a woman, but conversely, it is true that behind every woman’s success, there is a man, and my husband and family have been very supportive to me and played a key role in my winning the title, says Dr Preethi.

I brought the world’s largest brand in Salon industry DESSANGE Salon and Spa and Camille Albane, to India. They are the official partner for the Cannes Film Festival, which is attended by Aishwarya Rai, Deepika Padukone, and other Bollywood stars. I am the master franchise for both of these brands in India. We right now have the presence of this brand in 8 cities in the country. We are expanding these brands in tier 2 and tier 3 cities of the country through the franchisee model. We are also opening an academy to train professionals in hair styling, cosmetology, etc.; adds Dr Preethi.

Dr Preethi Adusumilli, born in Chennai and settled in Hyderabad is an artist, academician, serial entrepreneur, sports enthusiast, cultural ambassador, and philanthropist rolled into one. She has always been a go-getter and an achiever. She embodies the multifaceted persona of a Classical Bharatnatyam Dancer, Trained Cosmetologist, Gold medalist, and recipient of the Best Outgoing Student award. Additionally. Dr Preethi is a Specialist with an MDS in the prevention of Oral Cancer, boasting of a thriving professional practice. She served as a Professor across India and holds directorial positions at Dessange and Camille Albane Salons. Dr Preethi also revels in her role of a mother to 2 teenage kids. Success breeds success is the motto she strongly believes in.

A compassionate philanthropist who believes in giving back to society, Dr Preethi conducted more than 1000 free dental camps for the underprivileged in rural areas. She has promoted Pochampally sarees and Ragi Sankati dish of Telangana, apart from creating awareness about Kondapalli Bommalu on the National platform.

Dr Preethi took the opportunity to express her gratitude to Mrs. Mamta Trivedi, Regional Director, Mrs. India Telangana and Mrs. Deepali Phadnis, National Director, Mrs. India, for their support and guidance. She thanked all her friends and relatives who supported her throughout the journey.

Mrs. Mamta Trivedi, Regional Director, Mrs India Telangana, spoke about the efforts put in by Dr Preethi since her participation in Mrs India Telangana and congratulated Dr Preethi on her deserved achievements, making the state proud at the National level.