10, Jan 2024
Amarnath Banik: Driving Success as Amazon’s Trucking Partner in Northeast India
India, January 10, 2024: The rugged terrain in north-east India presents many challenges for truckers but is also filled with economic opportunities. Entrepreneurs from diverse backgrounds are venturing into the industry to serve the growing needs of e-commerce and logistics industry, gradually paving the way for robust transportation networks. One such trailblazer is Amarnath Banik, a 38-year-old entrepreneur from Guwahati. His journey with Amazon’s trucking partner program has not only transformed his family’s trucking business but has also helped his company earn a stellar reputation for navigating the unique geographical and infrastructural challenges of the region, making them an ideal partner.

Amarnath’s entrepreneurial journey began at an early age, kindled by the environment of his family’s successful trucking business established in 1984. In 2006, he joined his father’s business, and by 2015, he had established strong collaborations with several e-commerce companies, recognizing the potential of serving the growing online retail sector. The turning point came in 2019, when Amarnath learned about Amazon’s trucking partner program. To expand his business, he partnered with Amazon, initiating operations with a modest fleet of 50 trucks and 60 drivers. Over the years, the business expanded into an impressive fleet exceeding 200 trucks and boasting a dedicated team of over 250 drivers. Operating in three established routes, his logistics network spans the entirety of the Northeast region, encompassing 13 cities such as Guwahati, Tinsukia, Shillong, and Kohima, among others. This partnership also reaffirms Amazon’s commitment to supporting local businesses by addressing logistical challenges and providing a robust platform for SMEs to thrive in their business.
Abhinav Singh, Vice President, Operations, Amazon India, says, “Amarnath’s remarkable journey as an Amazon trucking partner is an excellent example of the entrepreneurial spirit that fuels our nation’s progress. He has transformed not only his family business, but also the logistics landscape for the region and has enabled Amazon in delivering its promise of seamless deliveries to customers in many parts of north east India.”
Reflecting on his transformative partnership with Amazon, Amarnath Banik, Director, Amarnath Paribahan shares, “Being a part of Amazon’s trucking program has not only boosted my business but also provided me with unparalleled opportunities. Their support has allowed me to grow my business quickly while also improving our skills and knowledge. Amazon has provided me a versatile range of technology-driven products and value-added services (VAS). Leveraging VAS has empowered the growth of my business by facilitating convenient access to finance at reduced interest rates. This initiative has created opportunities that has significantly contributed to the expansion of my business.
Navigating through the northeast region presents several challenges, including landslides and heavy monsoon rains. These difficulties become particularly pronounced during peak seasons or events like Prime Day and the Great India Festival, when there is a surge in order demand. However, Amazon’s trucking partners overcome the daily challenges with local ties, skilled drivers, and a strong contingency plan. Amarnath ensures driver safety with backup routes, regular health check-ups, and comprehensive accident insurance, showcasing its unwavering commitment to drivers’ safety. He possesses a deep understanding of Amazon’s array of technologies. For instance, he utilizes the Relay app (Relay for carrier and Relay for driver). Relay for Carrier gives visibility on all his trips and performance in real time. Relay for Drivers streamlines check-in, checkout, and real-time communication during contingencies, ensuring immediate support. Amarnath’s strength extends beyond his professional success and lies within his family. His wife efficiently handles the company’s finances, adding to their shared entrepreneurial journey. Backed by Amazon, Amarnath pioneers into new territories, embodying determination, collaboration, and technology’s boundless possibilities in entrepreneurship.
- 0
- By Rabindra
10, Jan 2024
Yamaha unveils Exciting Colour Schemes & Graphics for its Motorcycle Range
Bengaluru, 10 th January 2024: Building on its brand campaign, ‘The Call of the Blue,‘ India Yamaha Motor (IYM) Pvt. Ltd. today announced a major refresh to its motorcycle line-up. This update includes fresh colour choices and cosmetic enhancements for the popular R15 V4 and the FZ series model range including FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X.

As the new year begins, the introduction of vibrant color schemes and graphical enhancement is to boost sales and establish stronger connections with young customers across the country. The emphasis is on catering to the preferences of young customers and enhancing their experience through these upgrades. The new color choices are tailored to match each customer’s lifestyle, provide them a personalized journey and finally enticing enthusiasts to embrace ‘The Call of the Blue.’
Commenting on the upgrades, Mr. Eishin Chihana, Chairman – Yamaha Motor India Group of Companies said, “Yamaha is excited to unveil its refreshed 2024 motorcycle lineup, in line with ‘The Call of the Blue’ brand campaign. We are elated to introduce vibrant new color options and appealing graphics that aim to captivate riders and onlookers alike. The carefully curated palette that features bold and refreshing shades, not only adds glamour to the bikes but is also expected to heighten consumer delight, promising visually stunning and gratifying experiences for Yamaha enthusiasts in India.”
“We have introduced these fresh color schemes after receiving a lot of feedback from our young consumers in the color related surveys that are being conducted from time to time. Through these upgrades, we are committed to offer a personalized journey to the Yamaha fans, encouraging more enthusiasts to embrace ‘The Call of the Blue’ for an enhanced biking experience.”
The supremely sporty R15 V4 model for 2024 is set to dazzle enthusiasts with an all-new and bold color scheme – ‘Vivid Magenta Metallic.’ This will be exclusively available at Yamaha’s upscale Blue Square outlets. Enhancing the model’s appeal, the existing Racing Blue and Metallic Red shades have undergone cosmetic upgrades and will now sport refreshing tones and sportier graphics.

The FZ series for 2024 undergoes a transformative update, with spectacular new colors that promise to captivate onlookers. The FZ-S FI Ver 4.0 Deluxe now boasts an all-new ‘Racing Blue’ shade, while the existing Metallic Black color is now replaced with the striking Matte Black option. Apart from this, the Matte Black and Majesty Red colors have also received stylish cosmetic enhancements. Notably, the seat color for the entire FZ-S FI Ver 4.0 Deluxe has been transformed to a sleek solid black, adding a refreshing touch to the overall aesthetic.
In a bid to further enhance the visual appeal, the FZ-S FI Ver 3.0 model is now available in the attractive Matte Grey color, while the FZ FI debuts a captivating Matte Cyan shade. The FZ-X, joining the vibrant lineup, introduces the strong & rugged Matte Titan color.
Yamaha will continue to carry forward the rich legacy of the popular sports bike with such exciting upgrades, thereby enriching the overall experience of biking enthusiasts in India.
| Models | Color Options | Ex-Showroom (Delhi) |
| R15 V4 | Vivid Magenta Metallic & Racing Blue | Rs. 1,87,000 |
| R15 V4 | Metallic Red | Rs. 1,82,000 |
| FZ-S FI Ver 4.0 Deluxe | Racing Blue, Matte Black& Majesty Red | Rs. 1,29,700 |
| FZ-S FI Ver 3.0 | Matte Grey | Rs. 1,21,700 |
| FZ FI | Matte Cyan | Rs. 1,16,500 |
| FZ-X | Matte Titan | Rs. 1,37,200 |
10, Jan 2024
Noise launches Noise ColorFit Thrill smartwatch for the go-getters
New Delhi, January 10th, 2024: Noise, India’s leading smartwatch and connected lifestyle brand is proud to introduce the latest addition to its smartwatch portfolio, Noise ColorFit Thrill. The rugged smartwatch offers a distinctive feel alongside having the newness of a camouflage strap option that adds a touch of adventure to one’s daily style. The Noise ColorFit Thrill delivers a robust form factor catering to the dynamic lifestyle of consumers. Boasting an impressive 15-day battery life (500 mAh), the smartwatch ensures connectivity while tracking their activities without the worry of continuous charging. The product launches today on Flipkart and gonoise.com and will be up for purchase at a price of INR 2,999.
The Noise ColorFit Thrill is a perfect companion for adventure lovers that represents an amalgamation of rugged design and fashion-forward lifestyle. Moreover, the smartwatch makes every interaction immersive with its crystal clear 2-inch HD screen. The 240*296 px resolution and TFT display with 550 nits brightness ensures clear visibility even in bright outdoor conditions, providing a hassle-free experience. Users can make their outing even more convenient through hands-free communication with BT calling, an in-built microphone, and a speaker. The smartwatch provides direct access to the dial pad and recent call logs directly from your wrist, cutting down the hassle of taking out your smartphone when indulging in an outdoor experience. In addition to this, one can save up to 10 favourite contacts for quick and easy calling as well. The functionality ensures the aspect of reliable communication to be present on the go. It comes in a range of exciting colours including Jet Black, Thunder Grey, Camo Green, Camo Grey, and Vintage Brown.
The Noise ColorFit Thrill offers a diverse range of features for both productivity and health monitoring. With the Noise Health Suite™ users can effectively monitor essential health metrics such as heart rate, SpO2, sleep patterns, and stress levels, among others. On the other hand, the integrated Productivity Suite keeps daily reminders and weather forecasts easily accessible. The IP68 water and dust resistance ensures durability in any environment. The Noise Buzz provides access to recent call logs and saves up to 10 contacts. The new Noise ColorFit Thrill extends 100+ sports modes and 150+ watch faces alongside pairing seamlessly with the NoiseFit App for enhanced productivity.
Product Specifications
Noise ColorFit Thrill
|
Screen |
2-inch HD Display |
|
Resolution |
240*296 px |
|
Brightness |
550 nits |
|
Waterproofing |
IP68 |
|
Battery Usage |
Upto 15 days (500 mAh) |
|
Sports Mode |
100+ modes |
|
Watch-faces |
150+ cloud-based |
|
Highlight Features |
Rugged Form Factor Camouflage Strap Options 2-inch HD screen 15-days battery life |
10, Jan 2024
Nishith Desai Associates develops AI ChatBot for its lawyers, NaiDA
Mumbai, 10th January, 2024 – Nishith Desai Associates (“NDA”), a globally recognized law firm celebrated for its continuous innovation at the intersection of law and technology, is pleased to announce the launch of NaiDA, an in-house developed AI ChatBot exclusively designed for our lawyers. NaiDA has been meticulously built with precision and sophistication, with the understanding that it will not be used without customisation for client projects. Built on the advanced GPT-4 model from OpenAI and hosted on AWS servers, NaiDA is designed to empower our lawyers with intelligent insights in their daily workflows.

The current dataset comprises multiple cross-industry research papers, M&A labs, hotlines, podcasts, videos, and other content developed by the firm over the years. The AI ChatBot enables legal research and content integration, among other possibilities yet to be explored. As a law firm, we thrive on our objective to deliver the highest quality of work in the shortest possible time. We aspire to grow along with our clients while thinking ahead to the future. We celebrate opportunities to walk the extra mile, with a collective endeavour to conceive creative solutions for the issues that are likely to arise in the future.
Nishith Desai, Founder, Nishith Desai Associates said “With the introduction of NaiDA, we are reinforcing our 100% commitment to legal innovation. Over the years, technology has played a catalyst role in driving socio-economic growth. And now, it is time for the legal industry to harness its full potential. However, we must note that AI is not there to replace lawyers but to elevate our practice. Congratulations to our entire legal engineers’ team for their remarkable efforts in developing NaiDA.”
Milind Mundanka, Chief Technology Officer, Nishith Desai Associates added “We’ve witnessed an overwhelming wave of enthusiasm from both our lawyers and client’s side regarding Chat-GPT. The excitement is understandable – since it’s a tool that not only streamlines processes but, more importantly, saves time, an invaluable asset in today’s fast-paced environment. The time efficiency is precisely what we aim to provide our stakeholders. Shortly, we plan to integrate additional external resources and new data sources. With NaiDA, we are dedicated to staying at the forefront of modern technological shifts and providing our stakeholders with cutting-edge solutions.”
The launch is accompanied by extensive guidance and training for our lawyers and staff, emphasising the responsible and ethical use of AI in legal practice. We are confident that NaiDA will not only help our lawyers but also contribute to the broader conversation on responsible AI adoption in the legal profession.
10, Jan 2024
Space Matrix Transforms Gurgaon office for Global intralogistics systems manufacturer Beumer Group
Delhi NCR, 10th January 2024: Space Matrix, a leading workplace design, and build company, recently designed the new office for BEUMER India Pvt Ltd, a 100% subsidiary of German Multinational, BEUMER Group headquartered in Beckum, Germany. The client is an international leader in manufacturing of intralogistics products, systems & solutions. Located on the 8th – 9th floor of DLF Corporate Greens Building in Gurgaon, the new office space depicts the deep roots and core values of BEUMER Group.

As an international organization operating across 70 countries, BEUMER Group needed a workspace that moved away from their current traditional space with conventional cabins, meeting rooms, and cubicles. The new office space had to have a true ‘Wow’ factor. In a highly impactful display of a collaborative effort between Space Matrix and Beumer, this was achieved through the creation of a vertical connection through a staircase that connected the two floors internally.
The design and the concept of the staircase was from Space Matrix and focused on creating a sense of community and collaboration. However, the engineering deployed to convert the design into reality was provided by Beumer. The outcome showcases Space Matrix’s design excellence, and the engineering capabilities of Beumer, and underscores the narrative of joint efforts to achieve highly impactful outcomes.
Speaking about this, Rohit Raj Puniani, Managing Director, Space Matrix, said, “Beumer is one of our most prestigious clients, and among the leaders in their vertical globally. From the first day of our discussions, the focus was to integrate their brand’s values into the space. We applied the principles of design thinking, and leveraged our in-depth understanding of the client’s vision to ensure that everything was spot on. We are glad to have executed the project to perfection by meeting all client expectations of functionality, efficiency, and strategic placement of buzz zones.”
The design of the two-floor office was done in a way that the 8th floor was kept exclusively as an Employees only floor, and the 9th floor was turned into the arrival experience floor. This enabled the separation of high buzz recreational and arrival zones from the low buzz/quiet zones where the employees work. The soaring double-height space seamlessly expands into a collaborative area for the employee floor. This well-designed space acts as a central hub connecting the work areas on both levels and serves as the focal point during town halls and events. It is equipped with life-sized screens that ensure uninterrupted digital connectivity.

Adding further, Nitin Vyas, Managing Director & CEO, BEUMER India Pvt Ltd., said, “I thoroughly enjoyed the entire process, from the initial offer stage to the design and, finally, the delivery of our new office by Space Matrix. It was truly awesome. The level of commitment and involvement demonstrated by the Space Matrix team was amazingly refreshing in today’s world of quick fixes. I appreciated the extra effort and their unwillingness to compromise on designs, all thanks to the Space Matrix Design Team. My heartfelt gratitude goes out to the entire Space Matrix team. We embarked upon our office transformation journey over a year ago with an aim to boost employee engagement, brand integration in the office design and attracting new talent. The idea was to take comfort, aesthetics, and employee well-being to new levels of excellence, and Space Matrix has done complete justice to the brief.”
The central goal of the workspace transformation was to enhance the overall employee experience, and the results are nothing short of spectacular. The design deliberately removed cubicles and enclosed rooms along the glass façade, granting every employee a breathtaking connection to the natural world just outside the office. With an abundance of natural light and lush greenery, the workspace cultivates a profound link between its occupants and the surrounding environment.
The open work area offers a remarkable 360-degree view that spans both floors, thanks to the deliberate placement of the full-height masses. It’s a visual masterpiece where every corner tells a story. The designated focus work zones are cleverly distinguished from the vibrant buzz zones through the ingenious use of alternate furniture and lighting, creating an environment that fosters both concentration and collaboration. What truly sets the space apart is the captivating graphic carpet pattern that adorns the work area. It infuses the space with a dynamic sense of movement and energy, turning the workspace into an engaging and vibrant realm where creativity and productivity thrive.
Imagine dedicated spaces like the recreation center, library, wellness room, and nursing room, strategically placed to have a profound impact on the workforce. These areas aren’t just rooms; they are sanctuaries of rejuvenation, spaces where employees can shake off the day’s stresses, recharge their spirits, and bask in pure comfort. These thoughtfully designed spaces are a testament to a workplace that values the well-being of its employees, ensuring that they can find solace and invigoration right within these office walls. It’s not just about productivity; it’s about creating an environment where people thrive.
10, Jan 2024
Zendesk signs definitive agreement to acquire Klaus
Bangalore– January 10, 2024 – Zendesk today announced it has signed a definitive agreement to acquire Klaus, the industry leading AI-powered quality management platform. AI is driving a rapid increase in customer interactions and radically transforming the world of customer service. Customer service teams are being asked to increase their ROI by managing a rising volume of interactions while providing quality service, and increasing their organization’s efficiency in the process. With Klaus, Zendesk customers will be able to deliver consistent, high quality service across every channel and across both human and digital agents (bots) – all while unlocking the power of everyday customer interactions to increase loyalty.
“As AI drives up the speed and frequency of customer engagement, only AI-powered quality assurance (QA) can keep up as companies work to identify and fix gaps in their customer service operations,” said Adrian McDermott, chief technology officer, Zendesk. “The combination of Zendesk AI and Klaus’ capabilities will help businesses navigate greater complexity and volume and ensure both digital and human agents deliver highly personal and empathetic service.”
”Zendesk and Klaus share a vision of AI-led, personalized CX with businesses fully anticipating and acting on their customers’ needs,” said Martin Kõiva, CEO and founder, Klaus. “QA software plays a critical role in this, ensuring consistency, assessing both human and digital agent performance and providing actionable insights for strategic planning. As part of Zendesk, we will continue to build and deliver these crucial capabilities, but now at an even greater scale.”
With digital agents resolving more service inquiries without human interaction, having a QA solution that analyzes both human and digital agent performance is crucial to maintaining quality control and providing best-in-class customer service. While most QA software is capable of only scoring 1 to 2 percent of interactions and cannot recognize systemic trends, Klaus’ AI scores 100 percent of customer support interactions. It pinpoints conversations with positive or negative sentiment, identifies outliers, churn risk, escalations and follow-ups across all conversations – even those done by outsourced teams. Klaus spots knowledge gaps and coaching opportunities that can be used to improve agent performance and productivity, all of which results in higher customer satisfaction.
WEM is a critical capability for today’s customer service leaders. The acquisition of Klaus will be the latest addition to the company’s existing workforce engagement management (WEM) solutions which includes Tymeshift, a modern workforce management tool built exclusively for Zendesk. The company acquired Tymeshift in June 2023. The acquisition of Klaus is anticipated to close in the first quarter of 2024 upon receipt of required regulatory approvals and other customary closing conditions.
10, Jan 2024
IIT Roorkee organized an Awareness Programme on ‘MSME Innovative (Design) Scheme: Industry-Academia Interface’
· IIT Roorkee Leads the Charge in MSME Innovation
· Design Solutions for Global Competitiveness”
10, 01, 2024: Department of Design, Indian Institute of Technology Roorkee (IIT Roorkee) organized an Awareness Programme on ‘MSME Innovative (Design) Scheme: Industry-Academia Interface’ in collaboration with Design Innovation Center, IIT Roorkee, Bhagwanpur Industries Association (BIA), Haridwar and DFO, MSME Haldwani. An MoU was signed between the Ministry of MSME, GOI and IIT Roorkee on June 07, 2022. As per the MoU, the ministry has nominated IIT Roorkee as the Implementing Agency for the promotion of the MSME Innovative (Design) Scheme.

The core objective of this scheme is to bring the Indian manufacturing sector and Design expertise/ Design fraternity onto a common platform. It aims to provide expert advice and cost-effective solutions to real-time design problems, new product development, and continuous improvement and value addition in existing/new products. The expert advice will be provided by experienced designers for new product development as well as enhancing the existing product portfolio.

Mr. Jeetendra Kumar, SDM, Bhagwanpur, was the Chief Guest at the event. Other guests of honor including Prof. Apurbba Kumar Sharma, Dean of Academic Affairs, IIT Roorkee; Mr. Rajat Bhalotia, Managing Director, Pritam International Pvt. Ltd., Bhagwanpur, Uttarakhand; Mr. Gautam Kapoor, General Secretary, BIA, Bhagwanpur; Prof. Inderdeep Singh, Head, Department of Design and Coordinator, Design Innovation Center, IIT Roorkee; Dr. Ajay Digamber Jain, Senior Vice-Chairman, SMAU, Haridwar, Uttarakhand; Mr. Shivam Goyal, Secretary, BIA, Bhagwanpur; Prof. Sonal Atreya, Assistant Professor, Department of Design, IIT Roorkee; Prof. Bibhuti Ranjan Bhattacharjya, Assistant Professor, Department of Design, IIT Roorkee; Mr. A.K. Singh, Amardeep Designs India Pvt. Ltd., Bhagwanpur; Dr. Sumitra Pandey, Pritam International Pvt. Ltd., Bhagwanpur, Uttarakhand; and representatives from the various regional industries and MSME units were present during the programme.
Mr. Jeetendra Kumar, SDM, Bhagwanpur, highlighted, “The Design scheme will facilitate MSMEs to collaborate on all aspects of’ design with IIT Roorkee, Department of Design and Design Innovation Centre. This will help MSMEs realize and achieve their design-related objectives.”
Prof. Apurbba Kumar Sharma, Dean of Academic Affairs, IIT Roorkee, said, “We are thankful to the Ministry of MSME for empanelling IIT Roorkee for a long-term collaboration by providing an enabling platform, whereby MSMEs of the country can approach IIT Roorkee through a structured process for enhancing their product portfolio.”
Mr. Gautam Kapoor, General Secretary, BIA, Bhagwanpur, Uttarakhand, pointed out that “BIA is collaborating with IIT Roorkee with a common objective of assisting MSMEs in product design and development in order to achieve greater competitiveness.”
Prof. Inderdeep Singh, Head, Department of Design and Coordinator, Design, Innovation Center, IIT Roorkee, said, “IIT Roorkee is playing a key role in bridging the gap between Industry and Academia. ‘MSME Innovative (Design) Scheme’ of the Ministry of MSME will provide technical and financial assistance to the MSMEs in improving the design of products and processes.”
The collaborative efforts between IIT Roorkee, the Ministry of MSME, and industry stakeholders showcased in the ‘MSME Innovative (Design) Scheme’ awareness program signify a transformative alliance. IIT Roorkee’s pivotal role as the Implementing Agency underscores its commitment to fostering an impactful Industry-Academia Interface. The institute’s expertise, exemplified by the Department of Design and the Design Innovation Center, promises to provide valuable solutions to real-time design challenges, propelling the Indian manufacturing sector towards innovation, growth, and global competitiveness. IIT Roorkee stands as a beacon, illuminating the path towards a dynamic and collaborative future for MSMEs in the realm of design and innovation.
“We are honored to spearhead the ‘MSME Innovative (Design) Scheme’ in collaboration with the Ministry of MSME and industry partners. IIT Roorkee is committed to fostering a transformative bridge between academia and industry, propelling MSMEs towards innovative design solutions and heightened competitiveness in the ever-evolving landscape of manufacturing.” – commented Prof. K.K. Pant, Director, IIT Roorkee
10, Jan 2024
Distributed blankets and warm clothing to those in need
Prominent educator, social activist, and author, Dr. Varun Gupta, distributed blankets, warm clothes, and essential items to those in need residing near Sheetala Mata Temple. Additionally, he extended his assistance to the needy at Mehandipur Balaji.

Dr. Varun has been actively aiding the less fortunate for an extended period. Even during the global Covid-19 pandemic, he supported those in need and individuals in quarantine. In addition to providing homemade meals, they distributed masks, sanitizers, ration supplies, and medicines. Currently serving as the Executive Vice President of On Sky Global and CEO of Cambridge Career College, Dr. Gupta remains dedicated to philanthropy.

Dr. Gupta emphasized, “Assisting those in need holds great significance from both a social and humanitarian perspective. It ensures everyone’s inclusion in justice and equality within society, steering it toward positive progression and granting each individual a better life. It provides an opportunity to contribute back to society. Assisting the needy cultivates a humanitarian spirit, fostering empathy and a willingness to help our fellow human beings. Such assistance paves the way for prosperity; collective efforts toward mutual aid can establish prosperity, social well-being, and equality.”
10, Jan 2024
Suresh Jain, Chancellor of Teerthanker Mahaveer University Honored with Invitation to Consecration Ceremony
Date 10th January 2023: In anticipation of the auspicious consecration Ceremony for Ram Lalla Temple on January 22 in Ayodhya, extensive preparations are in progress. The Shri Ram Janmabhoomi Teerth Kshetra Trust is actively sending invitations to esteemed individuals. Shri Suresh Jain, Chancellor of Teerthanker Mahaveer University in Moradabad is one of the fortunate persons.

Shri Ram Janmabhoomi Pran Pratistha Ceremony Committee formally extended the invitation to Suresh Jain on Friday, which he gladly accepted. Jain expressed his delight, stating that he considers it an honour to receive the invitation to the live consecration program of Lord Ram. He affirmed his commitment to attend the event, expressing his anticipation to journey from Moradabad to Ayodhya on January 20, with utmost devotion and faith.
Chancellor Suresh Jain stated his intention to revisit Ayodhya Temple, this time with students and staff. A Total of three invitations have been sent to Moradabad, two of which are to the Chancellor of Moradabad University, Mr Suresh Jain, and the Vice Chancellor. The Ram Mandir Pran Pratishtha program is highly significant, and Chancellor Suresh Jain’s enthusiastic response demonstrates individuals’ deep devotion and commitment to this historic moment.
10, Jan 2024
Four Preventive Steps To Avoid Getting Scammed While Investing Your Money
Introduction
With the rapid digitisation of the financial sector, investing has become easier and more accessible than ever before. The advent of online trading platforms has enabled a new level of transparency in the financial ecosystem. It has encouraged more people to participate in financial markets. Online stock trading and investing have garnered huge traction, with 12.7 crore demat account holders in India currently.
However, this has also made investors more vulnerable to investment scams. As per a report by the Reserve Bank of India (RBI), investment frauds in India amounted to over ₹60,000 crore in 2022. While there is no foolproof way to avoid investment scams, there are certain preventive steps that investors can take to protect themselves. Here are 4 ways to stay safe from scams:
1.Red Flags: Charm Offensive, Over-the-Top Promises, and Unwanted Attention
If an investor receives an unsolicited offer, they must be wary. Legitimate investment firms and online trading platforms reach out to investors and traders after seeking permission. To avoid scams, they should rely on objective analysis. Consulting financial advisors is helpful. They have a deep understanding of market trends, price movements, and a lot of stock market knowledge. It is also beneficial to use safe, secure online trading platforms.
2.Do Your Research Before Investing
Before investing in any scheme, investors must conduct thorough research. This involves checking the legitimacy of the investment firm, the track record of the scheme, and understanding risks involved. Investors should also be aware of phishing emails, fake websites and platforms, and social media scams. Investing through a reliable source, such as online trading platforms like Shoonya by Finvasia, Zerodha, Upstox, etc. can be useful.
3.Be Suspicious Of High-Return Promises
If an investment scheme promises high returns with little or no risk, it is most likely a scam. Legitimate investment schemes will always have some degree of risk involved. Investment schemes that have little or no risk and promise investors high returns are most likely scams. Some degree of risk is always involved. Trading platforms like Shoonya by Finvasia offers various tools for technical analysis, charts, historical data, and more. By providing proper investor education, these tools help users make informed trading decisions.
4.Ponzi Schemes
The basic rule of personal finance is, “Don’t invest if you don’t understand.” Investors should avoid schemes that are difficult to understand. Such schemes are more likely to be fraud. Ponzi schemes are a notable example of how scammers trick investors by using new investors’ money to pay old ones. This makes it seem like they are making lots of money. Investors should seek investments based on logic for safety and financial success.
Conclusion
By following the preventive steps highlighted here, investors can reduce their risk of falling victim to investment scams. Online trading platforms in India, like Uptox, Zerodha, Shoonya by Finvasia, Angel One, and Groww, are also playing a role in transforming investing by making it safer, more secure, and more accessible. Investors should never share personal or financial information with strangers. This includes bank account details, credit card numbers, and other relevant information.
