9, Jan 2024
“Emerging Business Trends: Evaluating Prices, Frameworks, and Strategic Maneuvers in Startup Integrations”
Karan Gupta – Co-Founder and Director at KAPSO
In the dynamic landscape of startup integrations, 2024 is poised to be a year of transformative change, driven by evolving pricing strategies, innovative frameworks, and strategic maneuvers. This article delves into these emerging trends, drawing insights from recent studies and case examples.
1. The Rise of Fintech M&A and Roll-Ups
The fintech sector is witnessing a surge in mergers and acquisitions (M&A), as highlighted in a Forbes article. This trend is partly fueled by the need for startups to scale rapidly and acquire complementary technologies. However, the impending bankruptcy of Thrasio, a prominent player in the space, serves as a cautionary tale. It underscores the importance of a well-thought-out M&A strategy where the combined entity is greater than the sum of its parts.
2. Programmatic M&A: A Tech-Driven Evolution
As per insights from Spiceworks, programmatic M&A, characterized by making multiple acquisitions per year, is becoming a preferred growth strategy. This approach, powered by modern technology, enables companies to establish best practices and gain access to new markets without overextending resources. However, the high failure rate of M&A (60-70%) necessitates a cautious approach, emphasizing the need for robust due diligence and integration planning.
3. Pricing Strategies in M&A
Pricing remains a critical factor in the success of M&A. A fair price balances the value created against the value paid. As startups often base their M&A on the promise of “synergies” and operational efficiencies, it’s crucial to account for the uncertainties associated with these expectations. The transaction price should reflect potential risks and the time required for synergies to materialize.
4. Incentives and Deal Structures
The alignment of incentives is vital in M&A transactions. Sellers typically seek cash, while buyers aim to retain key talent and mitigate risks. Structuring a portion of the buyout as equity can keep sellers engaged post-acquisition. Additionally, earnouts can bridge valuation gaps, aligning expectations and outcomes.
5. Creating a Margin of Safety
Given the inherent risks in M&A, building a margin of safety is essential. This approach helps ensure that even if not all aspects of the deal go as planned, the overall outcome remains positive. For instance, Thrasio’s challenges with floating rate debt in a rising interest rate environment highlight the importance of considering financial risks in deal structuring.
6. Developing an M&A Playbook
A structured approach to M&A, encompassing ecosystem mapping, target prioritization, and diligent execution, is crucial. This playbook should not only focus on the acquisition process but also on deriving value from the integration. Effective inventory management and demand forecasting are key aspects of this phase.
7. Leveraging Modern Technology
The integration of SaaS tools in M&A processes has led to significant improvements. These tools facilitate better collaboration, comprehensive reporting, and enhanced security, thereby reducing risks and improving the quality of due diligence.
8. AI and the Future of M&A
Artificial Intelligence is set to revolutionize M&A strategies further. AI can assist in identifying potential targets, developing business cases, predicting risks, and generating best practice task lists. This technological advancement will likely streamline M&A processes, making them more efficient and effective.
Conclusion
The landscape of startup integrations in 2024 is marked by a blend of traditional strategies and innovative approaches. While the potential for growth and expansion through M&A is significant, it comes with its set of challenges. Companies must navigate these complexities with a balanced approach, leveraging technology and strategic planning to ensure successful integrations. As the sector continues to evolve, adaptability and foresight will be key to capitalizing on these emerging business trends.
About the Author
Karan Gupta – Co-Founder and Director at KAPSO with a vision to revolutionize the M&A landscape for SMEs in India. His journey from an engineer to a prominent figure in the business brokerage industry is marked by innovation, strategic leadership, and a deep understanding of the financial sector.
Since 2015, Karan has been pivotal in shaping KAPSO’s growth trajectory. Under his guidance, KAPSO has not only facilitated numerous successful M&A deals but also established itself as a trusted advisor in the SME sector.
- 0
- By Rabindra
8, Jan 2024
Revolutionizing Lead Generation: How AI-Powered Leadzen.ai is Transforming the Marketing Landscape
In the ever-evolving world of marketing, staying ahead of the curve is crucial. Lead generation, a critical aspect of any business’s growth strategy, is undergoing a transformative shift thanks to the advent of AI technology. At the forefront of this revolution is Leadzen.ai, a platform that is redefining the way businesses approach lead generation using cutting-edge AI tools. Here’s an in-depth look at how Leadzen.ai is changing the game and setting new standards in the industry.
1. AI-Driven Data Enhancement
The era of sifting through mountains of data manually is over. Leadzen.ai leverages AI to process and refine vast datasets, ensuring that businesses have access to the most accurate and relevant information about potential leads. This AI-driven data enhancement not only saves time but also significantly increases the precision of targeting, making marketing efforts more effective and efficient.
2. Advanced Geotargeting Capabilities
Understanding and reaching the right audience is key to successful marketing. Leadzen.ai’s sophisticated geotargeting tool allow businesses to pinpoint their audience with incredible accuracy. Whether it’s targeting a specific city, neighborhood, or even a particular demographic within an area, Leadzen.ai’s AI algorithms provide unparalleled insights, enabling highly targeted and personalized marketing campaigns.
3. Cutting-Edge Real-Time Analytics
In today’s fast-paced market, real-time data is invaluable. Leadzen.ai offers real-time analytics, giving businesses a significant edge by allowing them to respond swiftly to market trends and customer behaviors. This immediacy ensures that marketing strategies remain relevant and impactful, greatly enhancing the chances of converting leads into customers.
4. Efficient Email Discovery and Verification
Email marketing remains a powerful tool in lead generation. Leadzen.ai’s AI-powered email finder tool streamlines the process of building a robust email list. By efficiently identifying and verifying email addresses, businesses can ensure their messages reach the right people, reducing bounce rates and increasing the effectiveness of email marketing campaigns.
5. Customizable Smart Filtering
Every business has unique needs when it comes to lead generation. Leadzen.ai’s smart filtering system allows for highly customized searches, enabling businesses to narrow down their focus to the most relevant leads. Whether it’s filtering by industry, job title, education, or other criteria, Leadzen.ai ensures that businesses spend their resources targeting the leads that matter most to them.
The Future of Lead Generation
As we look to the future, it’s clear that AI and automation will continue to play a pivotal role in lead generation. With platforms like Leadzen.ai leading the charge, businesses can expect more innovative tools and strategies to emerge, further enhancing their ability to connect with potential customers in meaningful and effective ways.
Leadzen.ai is not just a tool; it’s a game-changer in the realm of lead generation. By harnessing the power of AI, it offers businesses a smarter, more efficient, and more effective way to identify and engage with potential customers. As the landscape of marketing continues to evolve, Leadzen.ai stands as a beacon of innovation, leading the way towards a more data-driven, targeted, and successful approach to lead generation.
8, Jan 2024
Historic performance by Ashok Leyland in CY2023
8th January, 2024 Bengaluru: Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, today announced that it has reached yet another milestone by clocking its highest-ever sales volume in a calendar year in the history of the company during the year 2023. Setting a new benchmark, the company achieved a total commercial vehicle (CV) volume of 198,113 units, surpassing its previous record established in the year 2018.
This record achievement underscores the company’s product versatility and strong market presence, solidifying its position as a leading force in the commercial vehicle industry both domestically and on the international stage.
Mr. Shenu Agarwal, Managing Director & CEO, Ashok Leyland said, “We are thrilled to have achieved this milestone, and it’s a reflection of our dedication to providing top-quality products and exceptional service. We extend our gratitude to our loyal customers who have contributed to our ongoing growth and are thankful for the hard work and dedication of our team. Looking ahead, we are poised for even greater success as we continue to invest in cutting-edge technologies, sustainable operating practices, and customer-centric market initiatives to drive the next phase of growth for Ashok Leyland. The momentum generated in 2023 sets a solid foundation for a future where we will continue to lead the way in the commercial vehicle industry.”
Ashok Leyland’s strong dealership network and comprehensive after-sales service infrastructure have facilitated reaching customers across India and ensuring superior round-the-clock after-sales service. The company’s customer-centric approach drives innovation, enabling the development of innovative solutions tailored to meet the ever-evolving demands of the transportation ecosystem.
Ashok Leyland’s outstanding performance in CY2023 reflects its commitment to excellence, innovation, and customer satisfaction. The company looks forward to building on this success and continuing to be at the forefront of the global commercial vehicle market.
8, Jan 2024
Whiteland Corporation appoints Pankaj Pal as Managing Director
Gurugram: Whiteland Corporation, a leading entity in the Indian Real Estate Sector, is pleased to announce the appointment of Pankaj Pal as its new Managing Director. In this pivotal role, Mr. Pal will spearhead the company’s strategic initiatives, bringing his wealth of experience to drive forward the Company’s ambitious business plans.
Pankaj Pal, an IIT Kharagpur alumnus, embarked on a remarkable real estate career in 1991 during India’s economic liberalization. Within the 33 years of experience, he has adorned senior leadership roles at Eros Group, Great Eastern (now Mahindra Realty), Vatika Group, Ireo, M3M, AIPL, and Landmark Group. His expertise spans product design, sales, marketing, corporate finance, and strategic management in key top-tier positions.
Commenting on the appointment, Navdeep Sardana, the Founder Chairman, Whiteland Corporation said, “I am delighted to extend a warm welcome to Pankaj as he joins the Company. With an impressive 33 years of extensive experience, Pankaj brings invaluable and strong leadership capabilities to our team. His management style aligns seamlessly with the values and culture of Whiteland Corporation which encompasses integrity, client-centric approach, sustainability, and the coexistence of all entities in a congenial ecosystem. Here’s to a harmonious and thriving partnership, where his leadership will be a beacon guiding us towards greater goals and unprecedented successes.”
“Whiteland Corporation is currently in an accelerated growth phase and Pankaj is the ideal person to further cement the brand legacy we aspire for and take the business to a new level.”
Looking forward to his association with Whiteland, Pankaj said, “I am profoundly optimistic and honoured by the prospect of joining Whiteland Corporation as a Managing Director. The opportunity to engage in collaboration with Mr. Navdeep Sardana, the Founder Chairman of the company, is especially compelling. His dynamic professionalism, underscored by an exemplary work ethic and unwavering integrity, has positioned him as a distinguished figure in the industry. I eagerly anticipate contributing to the ongoing success and growth trajectory of Whiteland Corporation under his esteemed leadership.”
8, Jan 2024
Steelbird Hi-Tech Limited launches SBA-20 Helmet
New Delhi, 8th January, 2024: Setting a new benchmark in road safety, Steelbird Hi-Tech Limited, Asia’s foremost helmet manufacturer, proudly introduces the SBA-20 – a revolutionary helmet designed to elevate rider protection and address the pressing issue of road accidents. The launch of the SBA-20 underscores Steelbird’s unwavering commitment to innovation, quality, and a safer riding experience for individuals across the country.
The SBA-20 boasts a host of cutting-edge features that make it stand out in the market. Crafted from high-impact thermoplastic material, the helmet ensures maximum protection with a durable and resilient shell. With BIS Certification (IS 4151:2015), the SBA-20 adheres to the highest safety standards mandated by the Bureau of Indian Standards. Its dynamic air flow ventilation system guarantees optimal airflow, keeping riders cool during their journeys, while the high-density EPS provides advanced shock absorption for enhanced safety.
Adding a touch of style and comfort, the SBA-20 features a replaceable and washable interior with a wind deflector. A reflective part around the neck area improves visibility during night rides, addressing a crucial aspect of road safety. The polycarbonate (PC) anti-scratch coated visor, available in Smoke and Chrome Finish, ensures clear vision and protection.
At the heart of this groundbreaking release is Mr. Rajeev Kapur, Managing Director of Steelbird Helmets, who shed light on the alarming statistics surrounding road fatalities in India. “Considering 300 thousand people are dying on the road in our country as per reports by WHO; but according to us over one million people die in road accidents because in many states and districts in our country, there is no traffic police, and many of the accidents are not reported. If we check the data with the insurance companies, the data is much more. Hence, this is the need of the hour, and we want to leave no stone unturned.”
The SBA-20 doesn’t compromise on convenience, incorporating a micrometric buckle for a secure and adjustable fit, a polycarbonate (PC) spoiler for a sporty look, an inner sun shield for added protection against glare, and a flip-up design for versatility. The aerodynamic design minimizes wind resistance, enhancing stability, and aggressive, sporty graphics add a unique and attractive aesthetic.
Available in sizes Medium (580mm), Large (600mm), and XL (620mm), the SBA-20 starts from Rs 1869 To Rs 2459. It can be purchased at all Steelbird outlets and online at steelbirdhelmet.com. Steelbird’s SBA-20 is not just a helmet; it is a commitment to safer roads and a stylish riding experience.
8, Jan 2024
Tata Steel: 3QFY2024 Production and Delivery Volumes (Provisional)
Bengaluru, January 08, 2024
| Items | 3QFY24
(Provisional) |
2QFY24
(Actual) |
3QFY23
(Actual) |
9MFY24 (Provisional) |
9MFY23 (Actual) |
| Production volume1: | |||||
| Tata Steel India2 | 5.32 | 5.02 | 5.00 | 15.35 | 14.72 |
| Tata Steel Netherlands | 1.17 | 1.19 | 1.52 | 3.30 | 4.79 |
| Tata Steel UK | 0.73 | 0.76 | 0.72 | 2.33 | 2.28 |
| Tata Steel Thailand | 0.27 | 0.28 | 0.27 | 0.81 | 0.89 |
| Delivery volumes3: | |||||
| Tata Steel India2 | 4.88 | 4.82 | 4.74 | 14.48 | 13.72 |
| Tata Steel Netherlands | 1.29 | 1.23 | 1.40 | 3.89 | 4.14 |
| Tata Steel UK | 0.63 | 0.73 | 0.66 | 2.11 | 2.19 |
| Tata Steel Thailand | 0.25 | 0.28 | 0.29 | 0.80 | 0.90 |
Notes: 1. Production Numbers: India – Crude Steel Production; UK and Netherlands – Liquid Steel Production; Tata Steel Thailand – Saleable Steel Production.
2. India includes Tata Steel Standalone and Neelachal Ispat Nigam Limited on proforma basis.
3. Deliveries are prior intercompany eliminations.
- In 3QFY24, Tata Steel India crude steel production stood at 5.32 million tons and was up 6% on QoQ as well as YoY basis. For the 9MFY24, crude steel production increased by 4% YoY.
- Tata Steel India deliveries stood at 4.88 million tons and were ‘best ever 3Q’ sales. The increase on QoQ and YoY basis was primarily driven by rise in domestic deliveries (+3% QoQ and +10% YoY) given continued strength in India steel demand. For 9MFY24, Tata Steel India registered best ever deliveries, which were higher by 6% on YoY basis.
- Key segment highlights of domestic deliveries for the quarter:
o ‘Automotive & Special Products’ segment deliveries increased by around 8% QoQ and 22% YoY. The QoQ increase was driven by best ever 3Q sales despite marginal decline in vehicle production. Tata Steel has received the “GreenPro Ecolabel” certification for its automotive flat steel products.
o ‘Branded Products & Retail’ segment deliveries were broadly stable QoQ but up 11% YoY. This was driven by best ever 3Q sales of well-established brands – Tata Tiscon, Tata Steelium and Tata Astrum. During the quarter, Tata Tiscon volumes grew by 10% QoQ and 18% YoY
o ‘Industrial Products & Projects’ segment deliveries increased by around 5% QoQ and 6% YoY. Among sub segments, engineering registered best ever quarterly sales.
o Revenues from Tata Steel Aashiyana, an e-commerce platform for Individual Home Builders, stood at Rs. 572 crores in 3QFY24 and were up 38% YoY driven by best ever 3Q sales. For the 9MFY24, revenues crossed Rs 1,600 crores and were up 13% YoY.
- Tata Steel Netherlands liquid steel production for the quarter stood at 1.17 mn tons and deliveries were at 1.29 mn tons, up 5% QoQ. On YoY basis, production and deliveries were lower due to the relining of one of the blast furnaces.
- Tata Steel UK liquid steel production for the quarter stood at 0.73 mn tons and was marginally lower on QoQ basis due to operational issues. Deliveries stood at 0.63 mn tons and were lower on QoQ and YoY basis due to subdued demand dynamics.
8, Jan 2024
Gopalan Aerospace Delivers Cutting-Edge Transporters for Indian Defence
Bangalore, India –08th January 2024: Gopalan Aerospace, a leading innovator in the Indian aerospace industry, marked a significant milestone with the dispatch of a custom-built, 4-axle, hydraulic suspension, steerable ground vehicle capable of carrying a hefty 54-ton payload to the Defence Research and Development Organisation (DRDO). This ambitious project, completed within a remarkable 8 months, represents a pivotal step towards India’s self-reliance in critical defence technology.
The “Motor Transporter” project stands as a testament to Gopalan Aerospace’s ingenuity and commitment. These highly sophisticated vehicles, specifically designed for defence applications, offer unparalleled robustness and manoeuvrability. Their robust trailer design, equipped with hydraulic suspension and steerable wheels in both automatic and manual modes, allows them to navigate even the most challenging terrains with ease. Furthermore, the transporters boast fireproof canopies for enhanced safety and wire rope isolators to protect the payload from transportation shocks. Their design adheres to stringent STEC standards, ensuring the highest levels of quality and reliability.
The successful completion of the “Motor Transporter” project was celebrated with a flag-off ceremony attended by Mr. Sharath Kumar Bache Gowda, MLA, Hoskote, and Dr. Prabhakar. The event served as a powerful showcase of Gopalan Aerospace’s capabilities and an ode to the team’s dedication.
Dr. C Prabhakar, Director of Gopalan Aerospace said, “This project exemplifies Gopalan Aerospace’s dedication to exceeding expectations and pushing the boundaries of engineering excellence. We are proud to partner with DRDO in fulfilling our vision of making India self-reliant in critical defence technology. This transporter represents the culmination of our expertise and showcases our ability to deliver complex and high-performance systems on time and within budget.”
Gopalan Aerospace, renowned for its expertise in precision machining, sheet metal fabrication, and advanced assembly techniques, boasts a proven track record in delivering cutting-edge solutions for the Indian defence sector. The company holds leadership positions in areas like active and passive radars, aerial targets, and drones, collaborating with prestigious partners like Israel IAI, Rafale, DRDO, and the Indian armed forces.
This landmark achievement marks a significant step forward in India’s quest for self-reliance in defence technology. Gopalan Aerospace, through its relentless innovation and unwavering commitment, continues to play a pivotal role in shaping a future where India stands tall as a technologically empowered nation.
8, Jan 2024
BPCL pioneers the Way in Diversity and Inclusion with #SilentVoices Initiative
Bengaluru, 08th January 2024: On the momentous occasion of India’s 77th Independence Day, Bharat Petroleum Corporation Limited (BPCL) embarked on a transformative journey with the launch of the “#SilentVoices” Initiative on August 15, 2023. This initiative, dedicated to providing socio-economic independence to differently-abled persons, has achieved success in just three short months. BPCL takes immense pride in integrating differently-abled individuals into over 100 of its Fuel Stations across India, fostering empowerment and inclusivity.
In a significant stride towards this noble cause, BPCL proudly announces the signing of two Memoranda of Understanding (MOUs) on December 29, 2023.
1. BPCL & Sarthak Educational Trust: Cultivating Talent through Inclusivity
In collaboration with Sarthak Educational Trust, an organization dedicated to empowering Persons with Disabilities (PWDs) through skill development and education, BPCL reaffirms its commitment to cultivating a workplace that values and cherishes the distinctive talents of every individual.
2. BPCL & DiverseUs Society Trust: Celebrating Diversity, Building Opportunities
The second MOU, inked with DiverseUs Society Trust, underscores BPCL’s commitment to diversity and inclusion. Together, the organizations aim to build an environment where differences are not merely accepted but celebrated, providing equal opportunities for everyone to thrive.
Shri Rahul Tandon, Chief General Manager (Marketing), Retail BPCL, along with representatives from Sarthak Educational Trust and DiverseUs Society Trust, formalized these partnerships in the presence of Ms. Charu Yadav, General Manager (RI & Brand), Retail BPCL.
By integrating differently-abled individuals into over 100 BPCL Fuel Stations nationwide, the #SilentVoices Initiative enriches the company’s workforce. None of these milestones would have been possible without the unwavering support, motivation, and guidance from BPCL’s senior leadership led by our Chairman & Managing Director and other board members.
Our journey continues, driven by the belief that every person, regardless of ability, deserves equal opportunities to contribute meaningfully to a brighter and more inclusive future.
8, Jan 2024
Sector 65, Gurugram: An excellent location to invest in residential and commercial property
Mr. Surender Kaushik, MD, Aryan Realty Infratech Pvt Ltd.
Gurugram, a prominent city in the National Capital Region (NCR), has been one of the fastest-growing real estate regions, capturing the attention of savvy investors. Sector 65 stands out as the most sought-after area among various sectors, offering vast opportunities for both real estate developers and buyers. The vital factors leading to the popularity of the region lie in factors such as connectivity, proximity to major cities, including the national capital- Delhi, and a diverse range of projects that cater to varied preferences and budgets.
As the recent survey reports suggest, Gurugram has been leading the residential real estate segment, showcasing an increase of over 13% in total sales, especially the luxury section, across NCR. This depicts the region’s growing popularity among investors, particularly due to the remarkable appreciation in property prices and rental yields, as well as the sound connectivity that the section offers.
One of the key factors contributing to the rising popularity of Gurugram, especially Sector 65, is its excellent connectivity. The region is strategically located near major arterial roads, including the Golf Course Extension Road, Southern Peripheral Road (SPR), Sohna Road, and upcoming projects that would further elevate its visibility. This not only facilitates smooth travel within Gurugram but also provides quick access to Delhi and other significant cities in the vicinity.
Furthermore, the Delhi Metro has extended its reach to Sector 65, enhancing the overall connectivity of the area. This integration with public transportation makes it an attractive destination for those who seek convenience in their daily commute. In addition to its connectivity, Sector 65 boasts proximity to prominent employment hubs, presenting a plethora of economic opportunities for prospective property buyers. The presence of well-established business districts in the vicinity also ensures that residents have access to a thriving job market, making it an ideal location for professionals and families alike.
The real estate landscape of the section is quite diverse, catering to the varied preferences of investors. From affordable housing options to luxurious residences and from commercial spaces to mixed-use developments, there is a wide array of projects available. This diversity also enhances the region, accommodating a range of budgets and lifestyle choices, making it an inclusive investment destination.
Gurugram Sector 65 has witnessed significant developments in various real estate segments with a wide range of projects. Plotted developments, apartments, independent floors, villas, shopping centers, office spaces, and mixed-use projects have extensively contributed to the transformation of this region. The constant increase in sales indicates buyers’ inclination towards the area, driven by the availability of efficient projects that align with contemporary living standards.
All the sound projects in the region boast unique infrastructure with state-of-the-art facilities and amenities. Developers have prioritised creating living spaces that not only meet basic needs but also enhance the overall lifestyle of residents. From recreational spaces and green zones to modern fitness facilities, these projects go beyond the conventional, offering a holistic living experience.
Gurugram Sector 65 has been on an upward trajectory in the real estate market’s growth as it hosts excellent opportunities for investment, providing a blend of connectivity, economic opportunities, and diverse project offerings. The region’s appeal to both developers and buyers is evident in the sharp increase in sales and the efficient projects that have transformed the landscape. As Sector 65 continues to evolve, it remains a promising destination for those seeking a strategic investment in residential and commercial properties.
8, Jan 2024
WION unleashes a new era of news engagement with its enhanced news app
Embark on an extraordinary news experience with the revamped WION News app by IndiaDotcom Digital Private Limited, heralding a pioneering transformation in global news engagement. The upgraded app introduces a polished user interface, ensuring a seamlessly intuitive navigation experience. The redesigned layout prioritizes user accessibility, presenting a simple and user-friendly platform for consuming news.
In this new digital realm, readers are not only mere spectators but also active participants in the news narrative. The WION News app bids farewell to clutter, reintroducing users to a clean layout, simplifying content discovery and enhancing navigation. Its contemporary design theme elevates the user experience by incorporating modern elements that captivate visually and foster intuitive interaction. Videos also take centre stage, promising an immersive experience, with popular WION shows gaining heightened visibility for an even more captivating multimedia journey.
Some of the key features of the revamped WION app also include:
· Tailored news feeds: Users now have the power to customize their news feeds, empowering them to prioritize and select content aligned with their specific interests.
· Immersive multimedia integration: The app places the spotlight on enhanced multimedia integration, offering an immersive and dynamic news experience with captivating video content.
· Social engagement: Seamlessly integrated social sharing options facilitate active user engagement, enabling effortless sharing of articles and videos across various social media platforms.
· Performance tweaks: Beneath the surface, the modernized WION app has undergone performance tweaks, guaranteeing a smooth and efficient operation for a seamless news consumption experience.
Highlighting the key purpose of the modern approach and new look of WION app, Akshansh Yadav, Chief Product & Technology Officer, IDPL, expressed, “With the upgraded WION News app, we have prioritized simplicity in design and functionality. Our goal is to provide users with an intuitive platform that not only keeps them informed but resonates with their individual preferences. Navigating through the news should be seamless, and that’s exactly what we’ve achieved with the streamlined user interface.”
Madhu Soman, Chief Business Officer, Zee Business & WION, further added, ” From streamlined navigation to personalized content curation, we’re ensuring that our users not only consume news but also actively engage with it, making the WION News app a true digital companion on the information highway.”
WION News app ensures top-quality articles, thoughtful analyses, and expert opinions from seasoned editors and columnists. It’s your easy-access hub for high-calibre news content with a variety of perspectives and expert insights
