5, Jan 2024
India’s Bloom Hotels sees about a 60% boost in revenue with AxisRooms
Bangalore, 05/01/2024: AxisRooms, a leading hotel distribution technology provider, said India’s Bloom Hotels has registered about a 60% spike in its revenue in 2023 vs 2022. The revenue growth is attributed to about 50% more online (OTA) sales via AxisRooms Channel Manager solution’s real-time distribution and Revenue Management system’s intelligent pricing capabilities.
With 47 properties spread across the width and breadth of India, Bloom Hotels has been providing exceptional service to its guests in line with its philosophy – a great room in the best location at a surprisingly affordable rate. It caters to both leisure and business travellers.

Without a Channel Manager, the Bloom Hotels management had difficulty updating rates and availability on OTAs, leading to inconsistency. Additionally, selling more rooms at the best rates to increase occupancy and revenue was a significant challenge as they didn’t have a Revenue Management System.
Speaking about their decision to adopt AxisRooms in 2017, Hemant Verma, Group Revenue Manager, Bloom Hotels, said, “Our objective was to drive online sales, primarily via OTAs. After a few rounds of careful deliberations, we found that AxisRooms Channel Manager fit all our requirements. The speed/efficiency of their Channel Manager tool and intuitiveness of their Revenue Management system were key factors in adopting them.”
Expressing his views about the business benefits witnessed with AxisRooms, Hemant further said, “It is great to see that our room sales and revenue have gone up by 50% and 60%, respectively, in 2023 compared to 2022, thanks to the AxisRooms Channel Manager and Revenue Management System. This has undoubtedly been our best business investment so far.”
“We are thrilled to see that Bloom Hotels are experiencing exceptional business benefits from our solutions,” said Ravi Taneja, Chief Operating Officer at AxisRooms. “The increase in their sales and revenue is proof of our dedication to assisting hotels with high-quality solutions that result in unmatched growth.”
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- By Rabindra
5, Jan 2024
Bulletproof Your Online Existence: 5 Cybersecurity Rules to Live By
In the ever-evolving landscape of digital threats, adopting stringent cybersecurity measures is indispensable. Here are five crucial rules to fortify your online presence and navigate the digital realm securely:
Fortify Passwords for Impenetrable Defense:
Crafting robust passwords is the foundational step towards safeguarding your digital identity. Ensure complexity by incorporating a mix of uppercase and lowercase letters, numbers, and special characters. Steer clear of predictable choices like birthdays or names. Moreover, embrace uniqueness across different platforms to mitigate the impact of potential breaches. Elevate your defense with Two-Factor Authentication (2FA), an additional layer that significantly enhances the security of your accounts.
Update Software for a Shielded Digital Environment:
The virtual battleground demands constant vigilance, and updating your software is akin to reinforcing the walls of your digital fortress. Regularly patch vulnerabilities by keeping operating systems, antivirus programs, and applications up-to-date. Enable automatic updates to streamline this process, ensuring your defenses are always fortified. Extend your security perimeter by routinely checking for firmware updates on connected devices, leaving no chink in your digital armor.
Practice Safe Browsing Habits to Navigate Online Perils:
Navigating the vast online landscape requires a vigilant approach. Steer clear of cyber traps by avoiding clicks on suspicious links or downloads from unknown sources. Secure your transactions by opting for websites encrypted with HTTPS. Strengthen your browser’s defenses with ad-blockers and privacy-focused extensions, providing an additional layer of protection against potential threats.
Secure Your Network Fortress:
Your digital fortress begins with the very network that connects you to the online world. Strengthen it by setting a formidable, unique Wi-Fi password. Periodically change router login credentials to thwart potential unauthorized access. Utilize advanced encryption standards like WPA3 to fortify your Wi-Fi network, making it more challenging for cyber adversaries to breach. Simultaneously, reduces potential vulnerabilities by disabling unnecessary network services, narrowing the avenues available for cyber attacks.
By adhering to these cybersecurity rules, you are actively building resilience against the rising tide of cyber threats. Noventiq conducts cybersecurity assessments using Microsoft’s tools and provides a comprehensive report with recommended solutions. HELL ENERGY implemented multiple Microsoft security solutions, improved identity and access management, and implemented tools to safeguard data and apps. They also plan to deploy Mobile Device and Application Management solutions to further strengthen their cybersecurity.
Remember, each step you take towards digital security is a step towards safeguarding your online existence in an increasingly interconnected world. Stay vigilant, stay informed, and stay secure.
5, Jan 2024
IIMB to host the Eighth Biennial Supply Chain Management Conference on 5th and 6th January
05 JANUARY, 2024, Bengaluru: The Supply Chain Management Centre, a Centre of Excellence at IIM Bangalore, will host the Eighth Biennial Supply Chain Management Conference on 5 th and 6 th January 2024. The theme of the conference is ‘Innovative Strategies for Sustainable and Digital Supply Chains’.
The two-day conference includes keynote sessions, paper presentations and more. This conference is aimed at academic researchers and industry practitioners in the fields of Operations and Supply Chain Management. It will be an excellent opportunity for participants to exchange insights, share best practices and participate in research presentations.
On Day One, the inaugural keynote will be delivered by M S Ganesh, General Manager, Capacity Supply Chain & Provisioning, Microsoft Azure, while the keynote during the evening session will be delivered by Dr. Milind Dawande, Mike Redeker Distinguished Professor, Operations Management, Naveen Jindal School of Management, The University of Texas at Dallas. Day Two will feature a keynote by Dr. Saravanan Kesavan, Professor of Operations and Sarah Graham Kenan Scholar, Kenan-Flagler Business School, University of North Carolina at Chapel Hill.
The Conference Chairs are Prof. Tarun Jain, Chairperson and faculty, Production & Operations Management area and Chairperson, Supply Chain Management Centre, IIMB, and Prof. Abhinav Anand of the Finance & Accounting area, IIMB. Dr. Aditya Gupta, Chief Operating Officer, Supply Chain Management Centre, IIMB, is the Conference Coordinator.
5, Jan 2024
Infiniti Mall, Malad to host an art exhibition – ‘Art Aura’
Mumbai’s leading shopping, entertainment and food destination, Infiniti Mall (a division of K Raheja Realty) and L.S. Raheja School of Art welcomes visitors for ‘Art Aura’ – an art exhibition celebrating 70 glorious years of Arts & Crafts Education Society.
The exhibition will feature engaging activities such as block print workshop, printmaking workshop, stencils workshop and more. Visitors are also given an opportunity to browse through an illuminating lineup of artwork such as paintings, sculptures, paper quilling art and craft, 3D artworks and much more. Students, faculty members and alumni of L.S. Raheja School of Art will also be seen participating in the exhibition.
Details:
Date – 8th to 14th January 2024
Time – 11 am to 9.30 pm
Venue – Infiniti Mall Malad, Malad, Mindspace, Malad West, Mumbai
Chief Guest: Mr. Prabhakar Wairkar, an eminent painter, cartoonist, caricaturist and illustrator will inaugurate the art exhibition on 9th January at 4 pm. He has featured in the ‘Eminent Cartoonist of India’ documentary and also illustrated the autobiography of Dr. A.P.J Abdul Kalam.
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Date |
Time |
Program Schedule |
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8th January 2024 |
11 am onwards |
Display of artwork and art installation |
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9th January 2014 |
4 to 6 pm |
Inauguration by Chief Guest Mr. Prabhakar Wairkar, an eminent painter, cartoonist, caricaturist and illustrator |
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10th January 2024 |
11 am to 9.30 pm |
Exhibition on view |
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4 to 6 pm |
Block print workshop |
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11th January 2024 |
11 am to 9.30 pm |
Exhibition on view |
|
4 to 6 pm |
Printmaking workshop |
|
|
12th January 2024 |
11 am to 9.30 pm |
Exhibition on view |
|
4 to 6 pm |
Stencils workshop |
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13th January 2024 |
11 am to 9.30 pm |
Exhibition on view |
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4 to 6 pm |
Calligraphy workshop |
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14th January 2024 |
11 am to 9 pm |
Exhibition on view |
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4 to 6 pm |
Paper quilling workshop |
5, Jan 2024
ManageEngine Named a ‘Strong Performer’ in Unified Endpoint Management and Enterprise Service Management
INDIA, January 04, 2024: — ManageEngine, the enterprise IT management division of Zoho Corporation, today announced that it has been recognized as a “Strong Performer” in The Forrester Wave™: Unified Endpoint Management (UEM), Q4 2023 and The Forrester Wave™: Enterprise Service Management (ESM), Q4 2023 reports.

The Forrester Wave™, which assesses the top vendors in the market, serves as a guide for technology professionals and organizations when they make purchasing decisions in the crowded vendor landscape.
“ManageEngine’s ServiceDesk Plus and Endpoint Central form an exceptional synergy within LPW Group’s infrastructure,” said Jay Stauffer, vice president of Information Technology at LPW Group. “The seamless integration between these systems not only streamlines operations but also introduces a new level of efficiency. The ability to connect ServiceDesk Plus with Endpoint Central brings forth powerful automation, ensuring that routine tasks are executed effortlessly, freeing up resources for more strategic initiatives. Moreover, this integration enhances security measures and incident management across LPW Group companies, creating a robust defense against potential threats. The collaboration of these platforms stands as a testament to ManageEngine’s commitment to providing comprehensive solutions that empower organizations with a unified and fortified IT environment.”
“Businesses today want unified platforms, and we’re aligned with that trend. In fact, holistic thinking is driving the evolution of our entire platform, enabling our products to work contextually together and help our customers address their modern-day challenges and realize their highest-priority business outcomes, from digital transformation to employee experience and beyond,” said Rajesh Ganesan, president at ManageEngine. “We are thrilled with this recognition from Forrester for our UEM and ESM solutions, which validates for us our path of integrating our solutions to deliver the digital enterprise management platform.”
ManageEngine’s Unified Endpoint platform recognition
Forrester evaluated 9 UEM vendors against 28 criteria across 3 categories – current offering, strategy and market presence. ManageEngine attained top scores possible in the OS support, application management, innovation, pricing flexibility and transparency criteria. In this evaluation of ManageEngine’s UEMS offering, Endpoint Central, the Forrester report stated, “ManageEngine wants to use it to drive security and IT ops convergence by integrating classic security features — such as vulnerability management, app control, and ransomware protection — with management capabilities in an integrated, first-party solution.”
“The vendor has innovated with multiple new product releases in the past year, driven by market leading R&D investment, increased engineering headcount, and high revenue growth.” Over the last few years, the company has greatly enhanced the capabilities of Endpoint Central, especially on the security front. With releases like Endpoint Privilege Management, Data Loss Prevention, anti-ransomware and the recent addition of next-generation antivirus, the company has rounded off its endpoint protection platform (EPP). A cloud version of Endpoint Central MSP, to help managed service providers streamline and efficiently handle their operations, was also launched last month.
Mathivanan Venkatachalam, vice president at ManageEngine, said, “We are delighted to be named as a strong performer in The Forrester Wave™: Unified Endpoint Management, Q4 2023. This recognition is a validation for us of our efforts in consolidating Endpoint Central as an end-to-end endpoint platform, empowering IT teams to manage and secure their digital workplaces.”
IT and Service Management platform also recognized
Forrester recognized the company’s IT service management (ITSM) platform, ServiceDesk Plus, in its Enterprise Service Management (ESM), Q4 2023 report. The company strengthened ServiceDesk Plus this year by introducing two new features beneficial for service teams. The single-touch workflow automation in the solution’s cloud version helps to automate complex processes end-to-end, removing the need for human intervention. The blended conversations feature added to Zia, ManageEngine’s AI-assisted chatbot, enables the crafting of meaningful conversation workflows visually and helping users contextually.
5, Jan 2024
Top IT and Electronic Summits & Events in India to Watch Out for in 2024
The Make in India movement is not merely a mantra; it’s a symphony of innovation resonating across the nation. As the momentum of indigenous manufacturing gains altitude, upcoming IT and electronics events emerge as vibrant stages. India is set to host a plethora of exciting IT and Electronic summits and events in 2024, bringing together industry leaders, innovators, and enthusiasts. These events become the canvas where the strokes of innovation paint a picture of India’s prowess in the global IT and electronics landscape, a testament to our commitment to self-reliance and the elevation of ‘Make in India’ from a vision to a vivid reality.
Mark your calendars for these upcoming gatherings that promise to showcase the latest trends, foster collaboration, and provide a glimpse into the future of technology.
IndiaSoft 2024: Get ready for the ultimate tech extravaganza! The grand global IT Exhibition and Conference, slated for January 17-19, 2024, at Pragati Maidan, New Delhi, is gearing up to host a stellar gathering of 700+ delegates from a whopping 80 countries, representing every corner of the globe. Crafted by the Electronics and Computer Software Export Promotion Council (ESC), this 24th edition promises to be a melting pot of innovation, featuring a showcase by 250+ tech entrepreneurs flaunting their cutting-edge products, solutions, and equipment. With partner states including Orissa, Madhya Pradesh, Bihar, and the Union Territories of Jammu and Kashmir, this three-day spectacle is not just an exhibition; it’s a Launchpad for the latest and greatest technologies, products, and devices.
India Electronics Expo: The India Electronics Expo is set to take place in Pragati Maidan, Delhi, from January 17-19, 2024. It’s not just an event; it’s a global stage where powerhouse companies unveil their cutting-edge marvels to an international audience. This isn’t just about products; it’s about creating a symphony of possibilities for global collaborations and business partnerships. Imagine a world where innovation meets opportunity – that’s exactly what this expo promises. With a keen focus on catapulting participants into the global market spotlight, this event is a melting pot of ideas and innovation. What sets it apart? The pre-aligned B2B meets, creating a dynamic space for exhibitors and delegates to weave the threads of collaboration seamlessly.
IESA Vision Summit: The IESA Vision Summit 2024, a flagship event in the realm of electronics and semiconductors, promises an exhilarating experience like no other. Set against the vibrant backdrop of Bangalore, from January 24-25, 2024, this summit is not just an event; it’s a journey into the future of electronic systems design and manufacturing. Under the captivating theme, “Design Led Manufacturing – Leveraging the Semiconductor Ecosystem,” the summit unveils a tapestry of innovation and insight. Picture this – a dynamic confluence of keynote speakers who are trailblazers in the industry, engaging panel discussions that spark intellectual fireworks, and exhibitions that are a visual feast for tech enthusiasts.
Embedded Tech Expo India 2024: The Embedded Tech Expo India 2024, scheduled for March 8-10 in Hyderabad, promises to be a pivotal event for professionals and enthusiasts in the embedded systems and IoT domain. This expo serves as a vibrant platform for industry leaders, engineers, and innovators to converge and explore the latest trends, technologies, and advancements in embedded systems.
As we step into 2024, these events are set to shape the future of IT and electronics in India. Stay tuned for ground-breaking announcements, insightful discussions, and the opportunity to connect with some of the brightest minds in the industry.
5, Jan 2024
The Gold Standard Technology for Scar Remodeling by Dr. Ajay Rana

By – Dr. Ajay Rana – Dermatologist, Surgeon &Amp; Aesthetic Physician – The Founder And Director Of ILAMED & Amp; Dermalyn Aesthetics
Scars, whether caused by surgery, injury, or skin conditions, can be both a physical and emotional burden for individuals. In the quest for flawless skin, the world of dermatology and medical aesthetics has seen remarkable advancements. Among these innovations, the CO2 laser has emerged as the gold standard technology for scar remodeling. This article explores the significance of CO2 lasers in transforming scarred skin, its effectiveness, and the benefits it offers to those seeking a renewed sense of self-confidence.
The Science Behind CO2 Lasers
Carbon dioxide (CO2) lasers are a type of high-energy laser that has been used in medicine for several decades. They work by producing a highly focused beam of light that is absorbed by water molecules within the skin. This interaction results in the vaporization of the targeted skin tissue and promotes collagen production. In the context of scar remodeling, CO2 lasers are adept at stimulating the body’s natural healing mechanisms, leading to smoother, more even-toned skin.
The Versatility of CO2 Lasers
CO2 lasers have earned their reputation as the gold standard technology for scar remodeling due to their versatility. These lasers can be customized to treat various types of scars, including:
1. Surgical Scars: Postoperative scars can be effectively treated with CO2 lasers to reduce redness and make them less noticeable.
2. Acne Scars: For those suffering from acne scars, CO2 lasers can resurface the skin, minimizing the depth and appearance of these scars.
3. Keloid Scars: These raised, thickened scars can be challenging to manage. CO2 lasers can help flatten and reduce the appearance of keloid scars.
4. Burn Scars: Burns often leave behind disfiguring scars. CO2 lasers can be used to improve the texture and color of burn scars, leading to a more aesthetically pleasing outcome.
5. Traumatic Scars: Injuries, accidents, and other traumas can result in scars that cause emotional distress. CO2 lasers offer a solution for those seeking to minimize the impact of traumatic scars.
The Treatment Process
The CO2 laser scar remodeling procedure is typically performed in a clinical setting, and it is a minimally invasive technique. Here’s what you can expect:
1. Consultation: A thorough evaluation of the scar and the patient’s skin type is conducted to determine the most appropriate treatment plan.
2. Anesthesia: Local anesthesia is applied to the treatment area to ensure the patient’s comfort during the procedure.
3. Laser Treatment: The CO2 laser is carefully adjusted to match the specific scar’s characteristics. The laser removes the damaged skin layers and stimulates collagen production.
4. Recovery: Patients may experience some redness, swelling, and discomfort following the procedure. However, these side effects are temporary and typically subside within a few days to a week.
5. Follow-Up: Multiple sessions may be required for optimal results, depending on the scar’s type and severity. The dermatologist will recommend an appropriate treatment plan.
The Benefits of CO2 Laser Scar Remodeling
Effective Scar Reduction: CO2 lasers offer significant improvement in the appearance of scars, resulting in smoother and more even skin texture.
Minimal Downtime: While there may be some initial discomfort and redness, recovery is relatively quick, allowing patients to return to their daily activities with minimal disruption.
Enhanced Self-Confidence: The transformative effects of CO2 laser scar remodeling extend beyond the physical. Patients often report improved self-esteem and a more positive body image.
Customisable Treatment: CO2 laser settings can be adjusted to cater to individual patient needs, making it suitable for various skin types and scar conditions.
Conclusion
For individuals burdened by scars that affect their appearance and self-esteem, CO2 lasers have emerged as the gold standard technology for scar remodeling. The versatility and effectiveness of CO2 lasers in treating various scar types, combined with minimal downtime and enhanced self- confidence, make them a powerful tool in the field of dermatology and medical aesthetics. Consult with a qualified dermatologist or medical professional to explore the potential of CO2 laser scar remodeling and rediscover the confidence that comes with beautiful, scar-free skin.
5, Jan 2024
Valentine’s week with stellar performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival
5th JAN 2024: With Valentine’s Day round the corner, the national capital is buzzing with excitement for a spectacular musical extravaganza. The Moonrise Festival, managed by Icebolt Marketing Solutions, set to unfold on February 10th and 11th at the iconic JLN Stadium in New Delhi, promises to be a highlight of the year’s cultural calendar. This event is not just a music concert, it’s a jubilant celebration of emotions, set to captivate the city with its vibrant spirit.
Featuring internationally acclaimed artists like Adnan Sami, the festival offers an unmatched experience. Adnan Sami, a renowned music composer and singer, along with Akhil Sachdeva, a beloved Bollywood vocalist, are set to headline this two-day event. They will bring their unique styles and fan-favorites to an eager audience, setting the stage for an unforgettable musical experience.

The two-day-long musical festival will offer a captivating experience to the visitors, with its distinct themes, handpicked artists, multi-cultural culinary delights, and artistic experiences. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram @moonrisefestivalind.
On both days, the festival will commence at noon, resonating its magic until 10 PM, ensuring two days of unparalleled revelry for the audience. A stellar lineup of renowned artists and internationally acclaimed talent is going to make the valentines evenings more special for the attendees. Adnan Sami, the legend, is anticipated to sing some of his most popular Bollywood romantic numbers like Tera Chehra, Bheegi Bheegi Raaton Mein, and Sun Zara.
Akhil Sachdeva, who became a heartthrob overnight with national Love Anthem Tera Ban Jaunga from the movie Kabir Singh, will make you fall in love, all over again. Other popular artists performing in the concert include Sid-K, Twin Strings, DG Immortals, Krsna, Seedhe Maut, and DJ Cheshta, promising a spellbinding musical odyssey.
Both days of the event would have distinct themes to ensure the visitors have a different and unique experience. The inaugural day would be themed around Bollywood’s Romantic and the next day vibes to the compelling rhythms of Cult Hip Hop.

Foodies can expect a blend of local delicacies and international cuisines and the fun seekers will be spoilt for choices. Tattoo making, hair braiding, tarot card reading, and face painting, are some of the activities planned at the festival.
The festival celebrates love and its conflicting emotions. It will be full of surprises for the visitors, including fun activities, token rewards, artist meet-and-greets, and dedicated special guest zones ensuring an unforgettable experience for all. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram@moonrisefestivalind.
5, Jan 2024
Mr. Sougat Chatterjee comes on board of Abhay Health as CEO
India, 5 January 2024: Abhay HealthTech Pvt. Ltd. (AHPL), a distinguished healthcare conglomerate, proudly announces the appointment of Mr. Sougat Chatterjee as its Chief Executive Officer. Mr. Chatterjee, an esteemed figure in the healthcare industry, brings with himself a wealth of experience as a Healthcare Leader.
Mr. Chatterjee’s illustrious career spans across leadership positions in renowned organizations including Apollo Hospitals as CEO of Preventive Health, Dalmia Lifecare as CEO & President, Piramal Healthcare, Nayati Healthcare, Dabur, and Ranbaxy. His comprehensive expertise in the healthcare sector has contributed significantly to the growth and success of various enterprises.
In addition to his distinguished roles, Mr. Chatterjee serves as a Mentor at Niti Aayog and is on the board of several Management Institutes & Incubation Centers, showcasing his dedication to fostering education, innovation and progress in the healthcare ecosystem. He also holds advisory board positions in numerous startups, demonstrating his commitment to advancing Healthtech, Digihealth, Pharmatec, edtech, education, ecommerce, retail, rural marketing, and recycling sectors.
Abhay HealthTech Pvt. Ltd. boasts a diverse portfolio of healthcare products and technology-enabled services, facilitated through end-to-end manufacturing capabilities and a nationwide distribution network. AHPL’s offerings encompass Consumer Health Products such as Home Diagnostics – Rapid Testing Kits and Self-diagnostic kits, as well as OTC Medicines including Ayurvedic Well-being products. The company also excels in Integrated Contract Development and Manufacturing, and provides cutting-edge Technology solutions such as HealthTech Platforms, Innovative Solutions, Hospital Management ERP, CRM, and Telehealth. Additionally, AHPL extends its expertise in Hospital Management Consulting and Healthcare Business Advisory.

Mr. Chatterjee shared his enthusiasm about his new role, stating, “Many people work to sustain themselves, but very few work to sustain human life. I am honored and excited to join Abhay HealthTech Pvt. Ltd. This is an incredible opportunity to lead a dynamic organization that is at the forefront of healthcare innovation. I look forward to working with the talented team at AHPL to drive advancements in healthcare solutions and positively impact the lives of millions.”
Mr. Chatterjee’s profound commitment to achieving results, coupled with his adeptness in people management, process excellence, and productivity enhancement, positions him as an invaluable asset to Abhay HealthTech Pvt. Ltd. His visionary leadership is expected to propel AHPL to new heights of success and innovation in the healthcare industry.
“We are honored to welcome Mr. Sougat Chatterjee to the helm of Abhay HealthTech Pvt. Ltd. His extensive experience and visionary approach align seamlessly with our mission to revolutionize healthcare through innovation and technology. We are confident that under Mr. Chatterjee’s leadership, AHPL will continue to thrive and pioneer advancements in the healthcare sector,” said Mr. Apurv Abhay Modi, Managing Director of Abhay HealthTech Pvt. Ltd.
5, Jan 2024
JK Urbanscape Developers Limited and Singer India to skill 1150 women
Gorakhpur, 5th January 2024 – Singer India Limited, a leading manufacturer of sewing machines and home appliances and JK Urbanscape Developers Limited, a part of multinational group, with a heritage of more than 125 years, expanding in multi-business, multi-product and multi-location operations, with its foot prints in various countries across the globe have come together and started a seven-day sewing workshop as part of “Unnat Bharat Gram Abhiyan – Mission Shakti” program.

The workshop, spanning 7 days, commenced on January 3, 2024 in Maharana Pratap Balika Inter College, was graced by distinguished chief guest, Dr. Gaurav Grover, SSP of Gorakhpur, while the second workshop conducted in Yogiraj Baba Gambhirnath Sevasharm saw the esteemed presence of Mr. Avneesh Awasthi Ji, Advisor to Chief Minister, Uttar Pradesh, adding an extra layer of significance to the occasion. The workshop promises a blend of expertise and training by the skilled instructors from Singer Skill Centers, ensuring a comprehensive and enriching learning experience for all participants.
This initiative will be implemented across four prominent colleges in Gorakhpur, featuring three batches at each location. In total, 12 batches are expected to provide training to more than 1150 women in the art of crafting and sewing. After the workshop, the women who have successfully completed the training will be given free Singer Sewing Machines by JK Urbanscape Developers. JK Urbanscape Developers have been working over the last few years towards empowering women and the training effort with Singer India, is in line with “Unnat Bharat Gram Abhiyan and Mission Shakti”.
Later this month, once the training is completed, Honorable CM, Shri Yogi Adityanathji will distribute Singer sewing machines to over 1150 women.

The 1150 trainees are expected to undertake an examination at the end of the training sessions and the top 3 winners will be rewarded with Singer Home Appliances. As an added incentive, all the 1150 students will be presented with INR 1000 voucher, which allows them to enroll in Singer India’s Live Virtual classes, further enriching their skills and helping them to fine tune training
Mr. Abhishek Singhania, Director, JK Urbanscape Developers said, “We firmly believe in empowering communities through skill development, providing the tools necessary for individuals to carve out a brighter future. This collaboration with Singer India is a testament to our commitment to creating positive change in the communities we serve, contributing to the larger tapestry of progress and empowerment.”
Rakesh Khanna, Managing Director, Singer India, added, “We take great pride in our collaboration with JK Urbanscape and our joint commitment to empowering individuals echoing Singer’s core value of ‘True Enablement.’ We are dedicated to inspiring new possibilities in everyday life through our products, services, and people-centric activities. Our partnership involves distributing sewing machines and providing training to women in Gorakhpur, contributing to their economic and social upliftment. We are honored to be a part of this initiative that enriches lives and communities alike.”
This collaborative effort between JK Urbanscape Developers and Singer India seamlessly weaves together their strengths, highlighting their commitment to empowerment and exemplifying a shared vision for positive change and transformation within the community.
