29, Dec 2023
TheSmallBigIdea hijacks Christmas celebrations across cities with #MerryChristmasTakeover for Katrina Kaif, Vijay Sethupathi-starrer, Merry Christmas
29th December, 2023; Mumbai, India:
In a groundbreaking marketing move, TheSmallBigIdea’s film marketing division took Christmas branding in cities nationwide by storm to promote the highly anticipated film starring Katrina Kaif and Vijay Sethupathi, titled ‘Merry Christmas.’ The team employed unconventional guerrilla marketing tactics, with volunteers strategically placing themselves under many ‘Merry Christmas’ branding in the city. Armed with placards displaying the movie’s release date, the #MerryChristmasTakeover, on-the-ground campaign caught the attention of passersby and created a buzz around the film.
Taking the promotion to the digital realm, the Instagram handle of Tips Films orchestrated a social media takeover by hijacking posts from other brands. Leveraging the generic holiday wishes of ‘Merry Christmas’, the film seamlessly integrated itself into the festive narrative, creating a unique and engaging promotional strategy. This innovative approach not only utilized physical media assets around the city but also extended its reach to the digital medium, ensuring maximum visibility for the film.
Moreover, as the world shared their Christmas party moments on social media, Team Merry Christmas joined in the fun. Leveraging the power of AI, TheSmallBigIdea infused playful elements from the movie, such as teddy bears and origami, into twisted party pictures featuring the movie’s cast, resulting in a celebration that seamlessly blended the joy of Christmas with the excitement of the upcoming thriller.
Commenting on the campaign, Sanmesh Sapkal, Director – Key Accounts, TheSmallBigIdea, said, “Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It’s about thinking outside the box and creating memorable experiences for our audiences.”
TheSmallBigIdea’s film marketing division has been the leading digital marketing partner for most films in the Hindi film industry. In 2023, the digital marketing agency successfully executed innovative campaigns for films like Rocky Aur Rani Kii Prem Kahani, Tu Jhoothi Main Makkaar, and Bholaa among others. Renowned for their unique storytelling approach and insightful audience engagement strategies, they have become the filmmakers’ favorite choice. With a diverse client mix, they seamlessly balance work for traditional, technology, and entertainment sectors, creating synergies that enhance their overall impact.
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- By Rabindra
29, Dec 2023
2024: Consistent and deliberate changes: Business leaders weigh in on their insights for 2024
Cristina Fonseca, Head of AI, Zendesk- “More and more companies will trust AI to fully automate resolutions in the CX context. With the latest advancements in AI and large language models (LLMs), there will be seamless blending between bots and human agents. Additionally, we expect the number of interactions touched by AI to be at least 10x higher compared to 2023 – moving the industry even closer towards this reality of fully digital agents.”
Arick Goomanovsky, VP of Tenable Cloud Security- More Consolidation Ahead: “Consolidation of cloud security products and vendors will accelerate throughout 2024 because of demand from customers, who now understand the power of cloud native security to transcend traditional silos and provide a unified, contextual risk picture. This means not only more secure applications, but better optimization of resources, skills and time, during a period when organizations are stretched to the limit.”
Dr. Mukesh Gandhi, Founder and CEO, Creative Synergies Group- 2024 will usher in an era of realistic and deliberate technological trends, and with everything that has taken shape in 2023, it’s hard to disagree. Businesses must embrace digital transformation, and although this has been evident since 2020, this year made it very clear that moving things slowly is not a viable option. This especially holds true for sectors where innovation intersects necessity such as, transportation, manufacturing, process industry, edtech, and e-commerce.
The catalyzing force in 2024 will stem from strategic deployment of applied generative AI. It can significantly impact every aspect of business from refining and enhancing predictive maintenance models, optimizing fleet management and streamlining operational efficiency. Applied generative AI will also be pivotal in manufacturing in the coming year, accelerating production and design iterations, and cultivating a culture of continuous innovation.
Next-gen technologies will make a major impact across industries in the coming year. They will emerge as the linchpin in autonomous vehicles and intelligent traffic management systems. These technologies will also fuel smart factories and autonomous logistics industries, pushing the boundaries of efficiency and agility. Additionally, with the ongoing electric vehicles boom, green technologies will continue to dominate the transportation industry and make significant inroads into the manufacturing sector.
Sustainable manufacturing, processing and shipping practices will be huge in 2024, reducing the environmental impact of the sector overall. In the process industries, intelligent connectivity is set to be a major investment avenue. By leveraging interconnected devices and IoT technologies, the sector can optimize production workflows, and elevate operational resilience.
Edtech and e-commerce sectors will also double down on next-gen technologies to provide a personalized and frictionless experience for users worldwide. Personalization will be elevated with productionized machine learning, analyzing intricate user patterns, gauging preferences, and tweaking their experiences accordingly. These trends could be instrumental in breathing new life for the resurgence of edtech globally.
Security works in tandem with digital overhaul, and the several cases of data breaches in 2023 have served as a reminder that security cannot be taken lightly. In 2024, businesses will seek out advanced technological support to establish hyper-secure environments across their devices, applications, and networks.
These trends point to a transformative narrative that businesses can achieve with collaborative digital transformation. Innovation, connectivity, and sustainability will be the defining aspects of 2024, and we, at Creative Synergies Group, are positive that these technological integrations will empower businesses to thrive regardless of the economic landscape.”
Mr. Amol R Deshmukh, Founder and CEO, MedRabbits- ’2023 marks a pivotal juncture in healthcare, witnessing the convergence of two dynamic trends – the burgeoning demand for home-based care driven by demographic shifts and the evolving landscape of medical tourism. As the aging population gravitates towards personalized, home-centric healthcare solutions, and with the persistent pursuit of cost-effective treatments, the demand for home healthcare services continues its ascent.
Simultaneously, in the sphere of medical tourism, this year reflects a nuanced narrative. While the allure of seeking specialized treatments abroad persists, the global landscape is witnessing a recalibration. Patients now prioritize safety, quality, and holistic care experiences over mere cost arbitrage, reshaping the very fabric of medical tourism.
These trends underscore a transformative phase where Artificial Intelligence emerges not only as a catalyst but as a linchpin. While AI’s impact on pharmaceuticals and acute care remains substantial, its integration into home healthcare and medical tourism stands at the precipice of profound change. The maturation of AI technologies promises real-time insights, empowering caregivers and transforming patient experiences, ensuring better outcomes, and amplifying satisfaction across both home-based care and the evolving paradigm of medical tourism in 2024.’
Mr. Binod Singh, CEO and Chairman, Cross Identity- “As we bid farewell to another transformative year in cybersecurity, the challenges posed by fragmented Identity and Access Management (IAM) systems seem more prominent. This year, organizations navigated the dynamic landscape, grappling with risks of vulnerabilities and breaches. The strain of implementing multiple IAM systems was felt, draining resources and diminishing overall efficiency, compounded by the lack of a unified dashboard hindering comprehensive visibility. Against this backdrop, the recently published report by IDSA adds a poignant layer to the narrative. The report reveals a stark reality – 90% of organizations faced at least one identity-related breach in the past year, reflecting a 7.1% YoY increase. The rise in both the number and complexity of identities has fundamentally altered the dynamic of identity management, underscoring the need for a unified and resilient approach.
In response, upskilling programs emerged as a cornerstone, empowering organizations to shift from a defensive to a proactive cybersecurity stance. Foundational cybersecurity practices – from robust passwords to vigilant defense against phishing – have paved the way for a more secure digital future.
Reflecting on the year’s trends, integrating AI and ML in identity management took center stage, emphasizing precision and breach prediction. Advanced Multi-Factor Authentication, Zero Trust principles, and Converged IAM solutions emerged as pivotal components. As we navigate the path ahead, the lessons learned in 2023 emphasize the need for a strategic shift towards identity first security, leveraging advanced technologies and comprehensive strategies to fortify defenses and ensure a resilient cybersecurity posture.”
Mr. Krishna Rangasayee, CEO and Founder of Sima.Ai- “Embarking on the threshold of 2024, we stand witness to a pivotal moment in the embedded edge market, where the synergy of artificial intelligence (AI) and physical devices heralds transformative changes across diverse industries. The initial surge of generative AI unfolded predominantly in the cloud, offering a consumer-like experience. However, the real watershed moment, the second and more significant wave, is poised to occur at the edge.
OpenAI’s recent decision to pause ChatGPT Plus sign-ups serves as a signal that the cloud infrastructure faces challenges in meeting the scale and performance demands essential for mission-critical operations at the edge. This pause serves as a stark reminder of the inherent limitations of the cloud, particularly when considering scenarios involving unmanned drones or actively-used medical devices.
As we navigate the uncharted territory of multimodal AI at the edge, one thing becomes abundantly clear – 2024 will be a year marked by fundamental changes to the machinery that humans rely upon. The landscape is set for the proliferation of generative AI models tailored for specific functions, influencing not only the technical aspects but also instigating a paradigm shift in societal norms.”
Mr. Padmakumar Nair, CEO & Co-founder of Ennoventure Inc- “In today’s technology-driven era, countering counterfeiting has become a complex challenge. As businesses shift towards digital platforms, the demand for effective brand protection solutions has become critical. In 2024, the growing threat of forgery requires a proactive approach, utilizing state of the art technology based anti-counterfeit solutions. Software as a Service (SaaS) emerges as a valuable ally, providing adaptable tools to tackle the increasing presence of counterfeit products.
Authenticity holds a key role in navigating the intricate landscape of international trade. The effectiveness of anti-counterfeit SaaS surpasses a mere solution; it embodies a dedication to upholding integrity, promoting transparency, safeguarding consumer trust, and ensuring continual genuine innovation in the digital era, where counterfeiting poses a challenge to every transaction. The emergence of the anti-counterfeit software as a service trend in 2024 highlights a dedication to preserving the legitimacy of goods in the digital realm. Ennoventure Inc.’s development of these covert brand protection solutions promises a robust defense against illicit practices while adeptly adapting to the evolving counterfeit challenges.
This urgency is reinforced by a joint report by CRISIL and the Authentication Solution Providers’ Association (ASPA), which presents statistics. Almost 25-30% of all products sold in the country are counterfeit, particularly affecting sectors like apparel, fast-moving consumer goods (FMCG), pharmaceuticals, automotive, and consumer durables. These findings emphasize the seriousness of the issue, reinforcing the need for proactive measures to address the pervasive problem of counterfeit goods.’’
Mr Sandeep Agarwal, Global CTO, and Managing Director, Visionet India- “Reflecting on the insights from 2023 and looking ahead at the trajectory of the Indian IT sector in 2024, the momentum of digital transformation emerges as a pivotal lesson. The transformative trends of last year, notably the widespread integration of generative AI into daily applications, are poised to redefine innovation in India. As generative AI becomes an integral part of search engines, office software, and communication tools, its potential as a savvy personal assistant, enabling efficiency and productivity, becomes increasingly evident in the Indian tech landscape.
Furthermore, the convergence of augmented reality (AR), virtual reality (VR), and the immersive internet is dismantling the barriers between the physical and digital realms. In 2024, this trend is expected to intensify in India, blurring the lines between reality and the virtual, making the digital experience more realistic while imbuing the real world with digital-like flexibility.
Sustainable technology (ESG) is also set to play a prominent role in India throughout 2024, aligning with the nation’s commitment to environmental responsibility. As the country strives for net-zero goals, both corporations and individuals in India will leverage technology to minimise their ecological impact, contributing to the global movement towards a greener future.
In the face of an escalating cyber threat landscape, cyber resilience takes precedence. With over 500 million cyberattacks being blocked in Q1 2023, the cost of cyber security measures is projected to exceed significant sums by the end of 2024. Consequently, robust cybersecurity solutions that fortify defences and offer effective countermeasures become imperative for every organisation operating in the Indian IT sector.
In conclusion, 2024 holds the promise of an Indian IT landscape defined by continuous digital transformation, the pervasive influence of generative AI, seamless integration of physical and digital realms, a steadfast commitment to sustainable practices, and an unwavering focus on cybersecurity. The Indian tech ecosystem stands at the forefront of these innovations, poised to shape the future of technology in the country.”
Raj K Gopalakrishnan, Co-Founder & CEO, Mappls KOGO– “As we stand at the crossroads of another remarkable year, Mappls KOGO proudly embraces a future defined by our revolutionary application of AI to the travel sector. Our journey, fueled by cutting-edge AI technology, geospatial intelligence, and real-time travel data, is poised to reshape the very landscape of travel experiences. Founded with a vision to empower individuals to effortlessly plan journeys, save time, and explore the world, KOGO is more than an app—it’s a gateway to a new era in travel.
Looking ahead in the dynamic realm of AI Travel, the year ahead holds exciting prospects for further integration of artificial intelligence. From KOGONAUT- our proprietary AI chatbot providing real-time assistance to predictive analytics enhancing travel predictions, the synergy of AI and travel is set to redefine the way we explore the world. In the coming year, we can foresee technology not only meeting but exceeding the expectations of discerning travellers, making every journey a uniquely personalised adventure.
Automated bookings have ushered in a new era, simplifying the travel planning process, and making reservations and execution seamless from start to finish. At the heart of our success lies the KOGONAUT—a beacon guiding users through cultural insights, hidden gems, and unforgettable experiences. The follow-up rounds of funding not only showcase a boost in investor confidence but are also a catalyst that will propel Mappls KOGO’s capabilities and data refinement to unprecedented heights. With a user base exceeding 2 million and strong collaborations with travel brands globally, we eagerly anticipate the transformative experiences that lie ahead for Mappls KOGO and our global community of explorers. Here’s to a year filled with boundless discovery and unparalleled adventures!”
Mr. Jose Ramapuram, Marketing Director at Evolve Back Resorts- “Remarkably, in 2023, the surge in travelers seeking upscale accommodations that align with their preferences for wellness, adventure, and authentic yet immersive experiences continued. The demand for enlightening and culturally unique activities remains on the rise, with our historical treks and trails in Hampi, coffee plantation trails in Coorg, and safaris unveiling India’s biodiversity in Kabini captivating the interest of many. In keeping with this trend, we tweaked our existing experiences and introduced several new experiences for your guests. These include our Plantation 4×4, visit to the Dubare Elephant Camp, Spirit of Kabini and Elkhill 4×4.
Beyond these evolving travel preferences, a significant industry transformation has unfolded in recent years, marked by a rising call for ethical and sustainable travel. Foreseeing the environmental implications within our sector, Evolve Back’s foundational philosophy of safeguarding the ‘Spirit of the Land’ and shaping experiences rooted in local culture and heritage has taken center stage. We anticipate the enduring popularity of these trends throughout 2024 and eagerly anticipate another year of successfully crafting unforgettable experiences.”
Manish Sinha, Founder & Chief Technology Officer, PatSeer– “As we bid farewell to another transformative year in Intellectual Property (IP) research, PatSeer is proud to stand as a testament to the advancements driven by artificial intelligence (AI). In 2023, we find ourselves at the crossroads of innovation and efficiency, where AI has not only reshaped the landscape of patent research and intelligence but has also become an indispensable ally in the pursuit of streamlined operations and cost reduction.
Looking ahead into 2024, the democratisation of AI, coupled with the collaborative efforts of IP and IT teams, has ushered in a new era for the IP space. With AI’s unparalleled potential to increase efficiencies and reduce costs, patent departments are poised to witness extraordinary benefits. In the face of the US Patent & Trademark Office’s proposed plan to increase filing costs, organisations increasingly turn to AI to uncover efficiencies and cut costs.
Two prominent use cases for generative AI in the IP space that saw increased adoption in 2023 were the ability to filter complex patent documents or portions thereof into concise summaries and the ability to generate new patent application drafts that can serve as a baseline for further refinement for attorneys. Both law firms and companies are gaining from this efficiency increase. As AI use cases evolve, opportunities abound, from facilitating deeper and more complex analysis to responding rapidly to office actions.
Embracing the uncertainty of AI’s future, staying attuned to emerging trends, and actively evaluating its potential has become imperative for IP professionals. Beyond mere time and cost savings, AI provides a competitive edge crucial in the current economic climate. For those yet to explore AI’s capabilities in intellectual property processes, the time is ripe to embark on this transformative journey. By integrating AI into their practices, IP professionals can not only unlock new efficiencies but also redefine the art of IP, ensuring a future where innovation and efficiency converge seamlessly.”
29, Dec 2023
Pioneering Sustainability: YES BANK tops Indian Banks with highest S&P Global ESG Score in 2023
Bengaluru, December 29, 2023: YES BANK has reached a notable milestone in its commitment to sustainability by achieving the highest Environmental, Social, and Governance (ESG) score amongst Indian banks, in the S&P Global Corporate Sustainability Assessment (*CSA) 2023. The Bank scored 73 (out of 100) in the 2023 S&P Global Corporate Sustainability Assessment, reflecting a marked improvement of 5 points over its score of 68 in 2022. This achievement reflects YES BANK’s consistent efforts to enhance its ESG practices year after year.
The S&P Global CSA is considered one of the most comprehensive and granular assessments of corporate sustainability. It analyses up to 1,000 data points of an organisation’s performance across diverse aspects such as Climate Strategy, Operational Eco-Efficiency, Financial Inclusion, Human Capital Development, Human Rights, Corporate Governance, and Risk Management, amongst others.
Mr. Niranjan Banodkar, Chief Financial Officer and Head – Sustainable Finance, YES BANK, commented on this achievement, saying, “Our improved score of 73 in the 2023 S&P Global CSA, as of December 1, 2023, emphasises our unwavering dedication to sustainability. Beyond mere metrics, it signifies the seamless integration of ESG values into our daily operations. We are resolute in championing eco-friendly initiatives, advocating responsible lending, and fostering inclusivity in banking. ESG isn’t just a checklist; it’s ingrained in our bank’s culture and decision-making ethos. We aim to elevate sustainability as a fundamental aspect of our identity.”
YES BANK has been a leader in sustainable banking initiatives. It was the first Indian Bank to report financed emissions of its electricity generation loan exposure and set targets in line with the Science Based Targets initiative. The Bank has committed towards achieving net zero emissions from its operations by 2030 and aims for 25% gender diversity in its workforce by FY 2024-25.
The Bank has implemented an Environment and Social Risk Management System (ESMS) to manage its financing activities’ environmental and social impact. YES BANK has also developed and brought to market a number of new financial instruments such as India’s first Green Bond in 2015 and India’s first Green Fixed Deposit in 2018.
In 2023, YES BANK was also included in the FTSE4Good Index Series, recognising its commitment to ESG investing.
* Corporate Sustainability Assessment
29, Dec 2023
Deadline for 2024 January LSAT—India™ registration window announced
The Law School Admission Test (LSAT) —India™, designed by the Law School Admission Council (LSAC) and delivered by Pearson VUE, will be offered twice in 2024 – once in January and again in May. The January test will be delivered in multiple slots on 20 January. The deadline to register for this administration is 10 January. Candidates can register for the exam at https://www.lsatindia.in/
Expressing his deep satisfaction with use of the LSAT—India™, Professor Anand Prakash Mishra, Associate Dean of Jindal Global Law School (JGLS) and Director of Law Admissions at OP Jindal Global University (JGU) said, “Since the first year of our law school in 2009, we have admitted students exclusively on the basis of the LSAT—India™. Our faith in LSAT—India™score is based on it being globally recognised and accepted, it provides a unique percentile score for every candidate making the admission process easy and smooth, and it is scientific and based on logic not on rote learning.
“As all the scholarship decisions at Jindal Global Law School are also based on LSAT—India™ Score, I appeal to all the law aspirants and their parents that you must not miss LSAT—India™ January 2024 Test,” concludes Professor Anand Prakash Mishra.
Now in its 15 th year, LSAT—India™ is one of the leading law entrance exam used by multiple law colleges in India for both the Under-Graduate and Post Graduate programmes. With sections on Analytical Reasoning, Logical Reasoning, and Reading Comprehension, LSAT—India™ is a standardised test for assessing the skills of law aspirants on the basis of advanced reading skills, critical thinking, and informal and deductive reasoning skills. LSAT—India™ carries a total of 92 questions to be answered in 2 hours 20 minutes. The exam scorecard reports both a scaled score and a percentile rank.
“In 2024, LSAT—India™will be mandatory for admission to both the 3-year LLB and 5-year Integrated law degrees, including the BComLLB, BBALLB, and BALLB Hons programmes. We will not accept CLAT or any other test score.
To provide maximum access and convenience to test-takers, the examination will be delivered across India through an online mode, with remote proctoring to help ensure test integrity. In order to access the test from home, candidates must meet all the necessary system and environment requirements before taking the test. Candidates are urged to visit the frequently asked questions on the exam website to check all the relevant information about the test including system requirements and test preparation.
29, Dec 2023
Lotus Electronics Rings in the New Year with Up to 70% Discounts
New Delhi, December 29, 2023: As the curtains fall on 2023, Lotus Electronics, a renowned name in the electronics retail landscape, is set to welcome 2024 with its spectacular Year Ender Sale, offering discounts of up to 70% on a wide array of products. The sale is live until XX January 2024, promises customers an unparalleled opportunity to acquire top-notch electronics at irresistible prices.
Lotus Electronics is all set to revolutionize your home with unbeatable discounts on various categories. Make your laundry days a breeze with washing machines at discounts of up to 40%, featuring renowned brands such as Whirlpool, IF, LG, and Samsung. Elevate your home office or gaming setup with laptops from ASUS, Lenovo, Dell, and HP, all available at discounts of up to 45%.
Stay connected with loved ones with the latest smartphones from brands like realme, Oppo, Vivo, and Samsung, now available at discounts of up to 35%. Keep your kitchen stocked with discounted refrigerators from Haier, Samsung, LG, and Godrej, offering savings of up to 45%. Immerse yourself in a world of entertainment with televisions from Haier, Samsung, Sansui, and LG, all at discounts of up to 65%. Prepare for the summers early with up to 50% on Air conditioners.
Lotus Electronics is committed to providing customers with quality products at unmatched prices, ensuring that everyone can kickstart the new year with the latest and greatest in electronic gadgets. The Year Ender Sale will be available both in-store and online at www.lotuselectronics.com, allowing customers the flexibility to choose their preferred shopping method.
The excitement doesn’t end there – Lotus Electronics is extending this incredible offer across its entire range of products, including home appliances, personal gadgets, and more. Don’t miss out on the chance to upgrade your lifestyle at a fraction of the cost.
As you bid adieu to 2023, Lotus Electronics invites you to usher in 2024 with the promise of cutting-edge technology and unbeatable savings. Get ready to embrace the future with Lotus Electronics – where innovation meets affordability.
29, Dec 2023
KLH CSE student Secures 4th Rank in World Certified Ethical Hacker Rankings
Hyderabad, 29th December: KLH Hyderabad Campus is proud to announce that its student P. Vamshi Krishna Raju from third-year B. Tech (Computer Science and Engineering) demonstrated exceptional excellence by completing the L3 Certified Ethical Hacker (Master) certification, and secured the fourth position in the Quarter 3 leaderboard rankings 2023 of EC-Council, highlighting KLH’s dedication to nurturing top-tier talent in the field of ethical hacking.
KLH Hyderabad Campus of KL Deemed to be University is always at the forefront of cultivating expertise in cybersecurity by encouraging students participation in the related areas. The Certified Ethical Hacker (CEH) program, hailed as the pinnacle of information security training, has witnessed outstanding achievements from KLH campus. In the academic years 2022-23 and 2023-24, 16 and 12 students from the campus earned the esteemed Certified Ethical Hacker certifications respectively which presents their deep understanding of ethical hacking and showcases the universities commitment to prepare students in becoming skilled professionals.
The Certified Ethical Hacker (CEH) program, recognized as the gold standard of information security training, empowers individuals to master cutting-edge hacking technologies. KL Deemed to be University is acknowledged by EC-Council as an authorized Academia Partner, contributing to the prestigious EC-Council Academia Partner network.
Speaking on the occasion, Dr. G.P. Saradhi Varma, Vice- Chancellor, KL Deemed to be University, said, “As we witness our students excel on the international stage; it reinforces the importance of encouraging a culture of innovation and cybersecurity awareness. I congratulate the students for their stellar achievements, and I am confident they will continue to make meaningful contributions to the field of cybersecurity and beyond.”
Dr. Savadam Balaji, Professor at KLH Hyderabad campus, has successfully completed the Certified Ethical Hacker Exam with outstanding proficiency, particularly excelling in key sections such as Cryptography, Cloud Computing, Reconnaissance Techniques, and more. Professor Balaji’s expertise in these critical areas contributes significantly to KLH’s dedication to academic excellence and constant encouragement by the management.
In alignment with the visionary goals set by the esteemed Vice-President, KL Deemed to be University, Er. Koneru Lakshman Havish, KLH Hyderabad campus is dedicated to establishing a Center of Excellence in Cyber Security. Rooted in the principles of pursuing excellence, commitment to student success, fostering critical thought, encouraging creativity, and upholding sustainability, this forward plan, under the supervision of Dr. A Ramakrishna, Principal, KLH Aziz Nagar campus, aligns to the university’s mission to holistic education.
To realize this vision, KLH Hyderabad campus has also forged a strategic partnership with EC-Council, and as a testament to this collaboration, the campus is recognized as an official EC-Council Academia Partner. As a pivotal step in this initiative, an EC-Council Test Centre has been established at KLH Hyderabad campus, providing a specialized hub for cybersecurity training and testing.
29, Dec 2023
Blue Nudge Revolutionizes Environmental Education with Cutting-Edge Augmented/Virtual Reality
New Delhi, 29th Dec 2023: Blue Nudge, a leading Education to Action (EdAct) platform of Blue Planet Environmental Solution has launched its groundbreaking Environmental Studies Programs. These programs seamlessly integrate Augmented Reality (AR) and Virtual Reality (VR) technologies into its teaching methodology, providing students with an immersive and transformative learning experience.
As of now, Blue Nudge has used these augmented reality tools in the “Climate change” workshop in DAV Faridabad. Around 30 Students(from Class 6 to 8) participated in this unique project. The three-day workshop included an induction / objective session, which gave students deep insights about the atmosphere and planet. In the next two days, the young learners were made aware about pollution-related concerns, with practical engagement
The Environmental Studies Programs are designed for students from diverse backgrounds who share an interest in making meaningful contributions to the fight against climate change. Through a blend of online modules and community engagement activities, these programs empower students with the knowledge and skills necessary to become active advocates for a sustainable future.
Harsh Mehrotra, Co-Founder and CEO of Blue Nudge, expressed his enthusiasm about the program’s potential impact, stating, “At Blue Nudge, we believe in harnessing the power of technology to inspire and educate the next generation of environmental leaders. Our Programs goes beyond traditional teaching methods, offering students a dynamic and interactive platform to engage with crucial topics like climate change mitigation and sustainable practices. We are excited to contribute to the education landscape by offering a program that not only educates but also inspires students to actively participate in the global movement for sustainability.”
“With the help of Augmented/Virtual reality, we want to take the students sometimes to outer space teaching atmosphere and sometimes to challenging operational situations, where students should understand the process but should NOT be physically present there. This innovative teaching technique goes beyond conventional classroom learning, providing students with a unique opportunity to visualize and address real-world environmental challenges. As of Now, we are using JIG space as a platform and IOS ecosystem to display the models; very soon we will be also using other headsets like Oculus etc to teach the students through augmented reality,” added Mr Mehrotra.
The program’s holistic approach extends beyond the classroom, serving as a springboard for students’ academic and professional growth. By offering a combination of theoretical knowledge and hands-on experience, Blue Nudge aims to prepare students for a wide range of national and international opportunities, fostering a generation of environmentally conscious leaders.
Post the workshop Mrs. Anita Gautam, Principal of DAV Faridabad expressed her view about the workshop and said; “The recent workshop on climate change conducted by Blue Planet- Blue Nudge catered to young learners of class VI to VIII, offered an immersive educational experience. Combining technology with environmental awareness, the session engaged participants through interactive augmented reality simulations depicting the impact of climate change. Students were given food for thought by showcasing eye opening videos about climate change and hands-on-activities were also involved. The workshop helped the students foster a deeper understanding of environmental issues, encouraging proactive measures to mitigate climate challenges. Our students embraced this innovative approach, grasping complex concepts in an accessible, engaging manner which will be empowering them to become informed stewards of our planet’s future. I am extremely thankful to Blue Planet Environment Solutions for taking their first ever AR based workshop with us. We hope that my young environment saviours take it far and wide.”
29, Dec 2023
Goldmedal’s New Year Campaign Focuses on Loneliness of Senior Citizens
Bengaluru, 29th December 2023: Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) companies, announced the launch of their New Year’s Ad Campaign, which aims to highlight the increasing loneliness amongst senior citizens. As per reports, almost 75% of seniors feel alone despite having families. Social isolation and loneliness among seniors are widespread and are recognized as a priority health problem.
Conceptualized and executed by FoxyMoron, the flagship agency of Zoo Media, campaign invites the audience to reflect on the emotional needs of the elderly, often overshadowed by the relentless pace of modern life. The busy lifestyles of the younger generation mean that they are often unable to give the time and attention that their elders need. Goldmedal’s ad depicts volunteers sprucing up the interiors of an old-age home with the brand’s products and then spending time with the elderly residents to brighten up their day. It suggests a special New Year’s resolution – giving the gift of time to seniors who might be longing for companionship.
Speaking about the New Year’s Ad Campaign, Mr. Kishan Jain, Director, Goldmedal Electricals commented, “Our New Year’s campaign goes beyond simply highlighting our electrical solutions. We want to create a meaningful impact by addressing the issue of senior citizen loneliness and emphasizing the need to show appreciation to those who have given us so much. It’s a small gesture that can make a huge difference and bring immense joy to the lives of the elderly.”
Goldmedal invites the public to join the movement and share their stories of spending time with seniors. The campaign is part of their #GharGharLagtaHai campaign which brings out the various facets of Indian family life that makes every home special.
29, Dec 2023
I have never hosted a show like this”: Pratik Gandhi opens up on the challenges he faced on hosting Crimes Aaj Kal 2
Mumbai, 29 December 2023: Amazon miniTV, Amazon’s free video streaming service, recently released the second installment of its crime thriller anthology series – Crimes Aaj Kal. Produced by Optimystix Entertainment and directed by Subbu Iyer, the series focuses on showcasing the shocking incidents of crime that involve the youth of India, either as perpetrators or as victims. Hosted by versatile actor Pratik Gandhi, the show warns viewers about the crimes happening in their very own neighborhood and sheds light on how they can safeguard themselves against them.
As Crimes Aaj Kal 2 marks Pratik Gandhi’s debut as a host, the actor candidly spoke about his experience donning the host’s hat for the show. He said, “Crimes Aaj Kal season 2 marked my first on-screen anchoring experience. I have hosted poetry shows and engaged in stage anchoring before, but I have never hosted a show like this on screen. It posed a new challenge for me. It required significant effort to prepare for a role that I had never undertaken. Initially, narrating the plot and presenting different criminal stories was tough. But, as actors, it is our job to embrace new roles. So, I approached it without overthinking and gave it my best shot as I love to explore challenging opportunities.”
Crimes Aaj Kal S2 is streaming now for free on Amazon miniTV, available on Amazon’s shopping app, Fire TV, and Play Store.
29, Dec 2023
Double Tree By Hilton Hotel Pune – Chinchwad hosts Spectacular New Year’s Eve Celebration
