26, Dec 2023
Privacy Meets Profit – The Art of Ethical Hyperlocal Advertising
In the ever-evolving digital marketing landscape, hyperlocal advertising has emerged as a powerful tool for businesses to connect with their target audience on a granular level. This approach, which creates advertisements for specific geographic locations, has gained popularity for its ability to deliver relevant content to consumers based on their immediate surroundings. However, the rise of hyperlocal advertising has sparked privacy concerns, prompting a closer look at how businesses can ethically navigate this terrain.
Recent strides in data protection laws, such as the Digital Personal Data Protection Act of 2023, have played a pivotal role in addressing privacy concerns in the digital age. These regulations underscore the importance of safeguarding individual data, introducing stringent measures to ensure users personal information is handled responsibly. As hyperlocal advertising relies heavily on user data to deliver targeted content, compliance with these laws becomes imperative to maintain the delicate balance between personalised marketing and individual privacy.
The growing concerns around privacy in advertising are particularly pronounced with the ascent of hyperlocal targeting. This method enables advertisers to tailor messages based on user preferences and their real-time location. While this level of precision can enhance the user experience, it raises ethical questions about the boundaries between effective advertising and intrusion into personal space. Striking a balance between delivering personalised content and respecting user privacy is a challenge a business must grapple with in its hyperlocal advertising strategies.
Ethical considerations in hyperlocal advertising go beyond legal compliance. Businesses need to assess the broader implications of their marketing practices on individuals and communities. This involves a nuanced understanding of the cultural and social contexts in which advertisements are delivered. It is not just about reaching the right audience but doing so in a way that respects their values and privacy. The ethical implications of hyperlocal advertising highlight the need for businesses to adopt a holistic approach, acknowledging the impact of their campaigns on both individuals and the community at large.
To align their advertising strategies with legal frameworks and maintain ethical standards,
businesses must take proactive measures. Familiarising themselves with the intricacies of data protection laws is the first step. Conducting comprehensive data assessments to understand the scope and sensitivity of the information collected is crucial. This ensures compliance and enable businesses to make informed decisions about the ethical use of customer data. Hyperlocal advertising platforms empower businesses by providing a unified solution for navigating the complexities of hyperlocal advertising while ensuring compliance with data protection laws.
These platforms facilitate transparent communication, explicit consent management, and robust security measures to protect user privacy. Implementing consent management mechanisms is equally vital. Businesses should prioritise transparency by clearly communicating how user data will be used and obtaining explicit consent.
This empowers users to make informed choices about the information they are willing to share, fostering a sense of trust between businesses and their audiences. Moreover, establishing robust security measures to protect the integrity of the collected data is non-negotiable. This safeguards user privacy and mitigates the risk of data breaches that could compromise the trust built over time. The intersection between profitability in advertising and ensuring user privacy underscores the importance of a balanced approach.
While hyperlocal advertising offers businesses the potential for increased engagement and conversion rates, ethical considerations must be at the forefront. By adhering to legal frameworks, considering the broader ethical implications, and implementing robust privacy measures, businesses can strike the delicate balance between profit and privacy in hyperlocal advertising. Ultimately, the art of ethical hyperlocal advertising lies in recognising that user trust is as valuable as any marketing metric and maintaining that trust is a long-term investment that pays dividends in brand loyalty and reputation.
In conclusion, the confluence of privacy and profitability in hyperlocal advertising demands a nuanced approach beyond mere legal compliance. Navigating this dynamic landscape requires businesses to view data protection laws not as a regulatory hurdle but as a framework for respecting individual autonomy and privacy. The ethical considerations surrounding hyperlocal advertising extend beyond legal obligations, urging businesses to adopt a holistic perspective that encompasses the broader societal impact of their campaigns. Achieving equilibrium involves compliance and a deep understanding of user expectations and values.
By immersing themselves in the legal landscape, conducting thorough data assessments,
implementing transparent consent mechanisms, and fortifying security measures, businesses can ensure that hyperlocal advertising remains a force for connection rather than an intrusion. In this evolving digital marketing era, success is not solely measured by conversion rates but by the trust and loyalty cultivated among consumers. The art of ethical hyperlocal advertising lies in recognising that profitability and privacy are not mutually exclusive; instead, they are intricately linked elements that, when harmonised, create a sustainable and ethical foundation for the future of digital advertising.
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- By Rabindra
26, Dec 2023
Apollo Tyres Spreads Christmas Cheer with Heart-warming Campaign
In a festive gesture of love, joy, and togetherness, Apollo Tyres launched a heart-warming Christmas campaign that captures the enchantment of the season.
The narrative unfolds as a father, moved by his daughter’s sincere Christmas wish to celebrate with her departed mother, sets out on a journey to turn the seemingly impossible into reality. Guided by the belief that her mother resides among the stars, the duo experiences a magical moment beneath the night sky, affirming the enduring magic of Christmas. The film beautifully encapsulates the sentiment that when one “Goes The Distance” for their loved ones, the connection remains close to the heart.
26, Dec 2023
Cairn Oil & Gas bags sustainable Corporate of the Year award
Gurgaon, December 26, 2023: Cairn Oil & Gas, part of Vedanta Group, India’s largest private oil and gas exploration and production company, has been awarded the prestigious Sustainable Corporate of the Year award in the manufacturing sector at the 14th edition of the Frost & Sullivan Sustainability 4.0 Awards. This recognition is testimony to Cairn’s unwavering commitment to transforming the planet, communities, and workplace by practicing the highest standards of ESG (Environmental, Social and Governance).
In addition, Cairn was also awarded the “Consistency Silver Award” in the Sustainability Leaders category, acknowledging its consistent performance over the last three years. The award was received by Mr. Mandeep Narang, Director Operations, Cairn Oil & Gas, at a ceremony held in Bengaluru recently.
As part of its sustainability efforts, Cairn has implemented various initiatives aligned with its Net Zero target. The company continuously explores innovative solutions and technologies to optimise resource utilisation, enhance energy efficiency, and minimise greenhouse gas emissions to reduce its carbon footprint across operations. By exceeding industry standards in areas such as Risk Management, Biodiversity, Society, and Stakeholder Management, Cairn sets an example for responsible and sustainable business practices.
In addition to its environmental commitments, Cairn actively contributes to the communities it operates in. Through social initiatives, the company strives to uplift local communities, promote education, and empower individuals.
The company continues to innovate and collaborate with stakeholders to drive sustainable change and contribute to a better world.
26, Dec 2023
Amrita Vishwa Vidyapeetham launches the International Network for Sustainable Innovation and Resilient Futures (SustIN), to create a sustainable future for all
Mumbai, 26th, December 2023- Amrita Vishwa Vidyapeetham, ranked among the top 10 universities in India according to NIRF 2023, inaugurated the International Network for Sustainable Innovation and Resilient Futures (SustIN). The network formed by Amrita’s UNESCO Chair on Experiential Learning for Sustainable Innovation and Development was launched during a 2-day symposium on the occasion of the UN International Day of Mountains. Currently, the network comprises 60 institutional partners from 24 countries including 36 UNESCO Chairs.
This virtual event aimed at bringing together the UNESCO Chairs, institutional partners, and organizations from around the world who are committed to creating a sustainable future for all; providing a common platform to outline the network’s objectives, highlight focus areas, discuss upcoming events, strengthen collaborations, and build partnerships.
The event was graced by chief guest Mr. Tim Curtis, Head, Director and UNESCO Representative, UNESCO New Delhi Regional Office along with other dignitaries including Mr Gopinathan Achamkulangare, Inspector, Joint Inspection Unit of the United Nations System; Sampoojya Swami Amritaswaroopananda Puri, Civil 20 India 2023 Troika Member, President, Amrita Vishwa Vidyapeetham; Dr. Maneesha V Ramesh, UNESCO Chair on Experiential Learning for Sustainable Innovation & Development; and Dr. Joost Monks, Executive Director of the Humanitarian Quality Assurance Initiative, Switzerland and Advisor, UNESCO Chair on Experiential Learning for Sustainable Innovation and Development.
During the inaugural event, Mr. Tim Curtis, Head, Director, and UNESCO Representative at the UNESCO New Delhi Regional Office, expressed, “We are all too aware of the multitude of concurrent and compounding challenges we are facing today. Achieving the agenda of the 2030 Sustainable Development Goals, which we now understand are well off track, will require innovation. Indeed, innovation will be key to responding and catching up on these challenges. It’s been said necessity is the mother of invention, and today’s world has so many needs. So, this network is highly timely to remain relevant, open-minded, and flexible to the uncertain and ever-evolving world that we are living in today.”
He added, “It was fitting that the launch of SustIN coincided with the United Nations International Day of Mountains. It is crucial for young people to be better educated on the importance of managing and maintaining mountain ecosystems through science-based information, as their waters flow downstream and affect subsequent ecosystems until they reach the oceans. Also, the people that live in mountain systems have long-held traditional knowledge systems that they have developed over centuries, and we must have the humility and open-mindedness to understand these and bring them into our management system so that they can be harnessed.”
Mr Gopinathan Achamkulangare, Inspector, Joint Inspection Unit of the United Nations System, “In the pursuit of sustainability, true leadership transcends mere participation in events; it demands a commitment to transformative organizational structures, clear objectives, and measurable actions. Just as the Kyoto Protocol laid the foundation for the ambitious goal of NetZero, our journey toward a sustainable future requires thoughtful programs tailored to uplift global south countries. Let us not merely attend to the urgency of the moment but, through strategic leadership, forge lasting collaborations with academia, charting a course for sustainable problem-solving that stands the test of time.”
“While considering scientific and technological solutions to reduce the impact of natural and manmade disasters that threaten humanity, let us also embrace compassion, the most simple, natural, and effective way to achieve the ultimate remedy. Amma says if we approach Nature with humility and love, Nature will serve us as our best friend. A true friend that will never let us down,” said Sampoojya Swami Amritaswaroopananda Puri, President, Amrita Vishwa Vidyapeetham.
While highlighting Sri Mata Amritanandamayi Devi’s words, Dr. Maneesha V Ramesh, UNESCO Chair on Experiential Learning for Sustainable Innovation & Development said, “We are all beads on the thread of love, and the universe and every living thing in it have an unbreakable connection to each other. The cosmos is a vast interconnected network. Think of a net that is stretched out by four people holding its four corners. If it is shaken slightly in one corner, the vibration is felt all over the net. We believe that above and beyond, collaboration and engagement with partners from the Global South and North will bring together unique perspectives to expedite our collaborative efforts to make sustainability a reality for the most vulnerable communities around the globe. Hence, I sincerely hope that this network and our collective efforts shine a positive beacon of light to the future.”
The symposium brought together experts from leading universities across the world to deliberate on the development of a global curriculum for sustainable development. Amrita’s UNESCO Chair on Experiential Learning for Sustainable Innovation and Development is in the process of developing a global curriculum for sustainable development which could be adopted by universities worldwide. Notably, the event recognized teachers and educators as frontline workers in the realm of sustainable development, emphasizing their pivotal role in shaping the mindset of future generations. The comprehensive discussion thus brought together diverse perspectives, united in the pursuit of a sustainable and resilient future.
26, Dec 2023
Brewing royalty on Koffee with Karan; Saif Ali Khan and Sharmila Tagore grace the Koffee couch
Mumbai, 26th December 2023: The beloved couch is back with its most loved and versatile host Karan Johar as Hotstar Specials’ Koffee with Karan returns for season 8. To spice up your life and bring you closer to your favorite stars, this time the conversations will be edgier, crazier and candid with no room to escape.
Dropping new episodes every Thursday exclusively on Disney+ Hotstar, viewers will be on a whirlwind journey of getting up close and personal with celebrities. So why wait? Let’s brew Koffee with Karan season 8.
The upcoming episode of Koffee with Karan has a royal touch to it as Saif Ali Khan and Sharmila Tagore grace the Koffee couch. From their iconic roles to family tales, this episode is a tribute to their regal legacy and a peek into their fabulous journey.
As Saif Ali Khan looked a little lost, Karan Johar asked, “Yes Saif, you are looking bewildered?”
“As I often am on this couch” quipped Saif Ali Khan
Curious as ever, Karan Johar asked, “The story I really want to know is about the college”
Spilling the beans, Sharmila Tagore replied, “He didn’t go to the university, he asked the air hostess out and they went off somewhere”
Koffee with Karan Season 8 is brewing exclusively, only on Disney+ Hotstar!
26, Dec 2023
This Travel Season, Vi Dials-Up International Roaming Campaign with Unlimited Free Incoming in 100+ Countries
With an aim to make international travel affordable and for consumers to enjoy this travel season, leading Telecom operator Vi, has dialed-up its international roaming campaign. Keeping up with their ethos of providing ‘Truly Unlimited International Roaming’ experience, Vi is offering Unlimited Free Incoming while travelling abroad. In addition to Unlimited Free Incoming, the Truly Unlimited International Roaming plans from Vi offers Unlimited Data and Voice calling (Outgoing) for the Vi users traveling abroad, this travel season.
Adopting a customer-centric approach with budget-friendly packs, Vi is making the subscription to international roaming plans economical. Vi’s recent offer/plan emphasizes on free incoming calls across 100+ countries at a nominal cost.
With its endeavor to offer the truly unlimited data and calls to popular destinations, Vi has added Maldives as the new location to cater to the Indian population visiting the country. With this Vi users can now enjoy seamless voice calls and data while exploring popular global destinations in 105 countries such as the USA, UK, Australia, Italy, Malaysia, Germany, Singapore, Brazil, Maldives and more.
26, Dec 2023
Strategic Investments, Stunning Returns: The Road towards Millionaires’ Paychecks in the Stock Market
The stock market is surely a city full of wealth. But, not everyone is capable of paving the path to this amazing city. One needs to learn its technicalities along with basic concepts to extract money from the stock market. You must have seen many millionaires and billionaires who have made their career out of the stock market. Well, they are nothing different from you, but their approach surely is.
The one who aims to be a millionaire from the stock market plans their trade and investments wisely. They focus on educating themselves to the extent that a glimpse of candlestick charts can make them forecast further moves in the stock.
Strategically navigating the stock market not only involves investing for the long-term. Instead, it involves studying and analyzing the market in a way that you are capable enough to grab some quick movements in the market for making profits.
The road to millions
The stock market might seem intimidating and risky to you. But, once you have learned how effectively the stock market functions and has opportunities for everyone. It is the most effective way to build wealth that lasts a lifetime. There are two major types of participation in the stock market:
Trading: Stock market trading is an effective way to earn money and build a career out of the stock market. Here you’ll need advanced knowledge to analyse the stock and its quick movements. It goes way beyond buying and selling stocks on the same day.
You’ll need the knowledge to analyze charts, identify patterns, and most importantly the capability of holding the stock till the target or letting go of the trade if it doesn’t end up in profits.
Investment: Investment is never done with the mindset of quick returns. Instead, it is done to experience the power of compounding over a good time period. For investing your money in good stocks, you need knowledge of the stock market. Instead of putting your money in blue-chip companies with high stock prices, you need technical analysis knowledge to analyze stocks with high potential. Some many good businesses or companies are showing good growth in the coming year and their stocks are still underpriced. You need to look into them closely with your technical analysis skills and put your money wisely there for a decent time period.
Remember before you Enter in Stock Market
Being a millionaire starts with a mindset before taking actual actions. You should have a clear goal about your winnings. A stock market career can only be made with a stable mind and aggressive knowledge. The knowledge should be upgraded every day. Always sit in front of the screen thinking you have so much more to learn. Here’s what might help you become a stock market millionaire in the long run:
Be Open to Opportunities: Never restrict yourself to one vision in the stock market. There are always possibilities of both bullish and bearish scenarios. Grab what you can.
Losses are Inevitable: Most people fail in the stock market in revenge trading compared to the ones who focus on their studies. Losses are part of the stock market, focusing on gaining accuracy. It will come with time. Not every trade is going to give you profits. Identify your trade pattern and work accordingly.
Prioritize Practice: Theoretical knowledge is never going to make you a millionaire. Focus on practicing regularly in the live market to mold your theory accordingly. The art of handling adverse market situations is going to help you climb the stairs toward millions and billions.
Finally, for individuals with a focused attitude and a passion for constant learning, the stock market offers limitless prospects. Success in trading or investing is dependent on deep market knowledge, technical analysis, and a disciplined strategy. Accepting losses as part of the process, keeping open to new opportunities, and emphasizing constant practice are all critical. With perseverance and careful navigation, the stock market can become a portal to long-term wealth development and a prosperous financial future.
26, Dec 2023
Indian investors invested USD 335 Mn in Dubai’sMarket in H1 2023 (Jan to June) – Vestian
Bangalore, 26th December: Dubai witnessed significant investments (FDI) from Indian investors, amounting to USD 1.6 Bn between 2020 and H1 2023. Dubai’s strategic location along with tax-friendly policies act as a key incentive for Indian investors and business owners who are looking to expand into new markets.
Indian investments (FDI) in Dubai nearly doubled from 2020 to 2022, reaching USD 541 Mn in 2022. Moreover, the first six months of 2023 accounted for 62% of investments (FDI) in the whole previous year. Indian investors made significant purchases, exceeding USD 4 Bn, in Dubai’s residential market in 2022.
As COVID-19 receded, Indian investors consistently increased their investments in Dubai, showcasinga notable uptrend since 2020. The investment amount nearly doubled from 2020 to 2022, reflecting positive momentum. This optimistic trajectory is expected to continue and align with Dubai’s economic agenda outlined in D33.
In the first six months of 2023, India was amongst the top countries investing in Dubai with a cumulative investment of $335 million, in terms of investments in the number of projects, India has outnumbered Canada and Latvia with investments in a total of 123 projects, leading international property consultant Vestian which provides occupier focused solutions for commercial, residential, industrial, retail and hospitality sectors said in a release citing data from Dubai Land Department.
Indian Investments in Dubai
| Year | Foreign Direct Investments (USD Mn) | No. of Projects |
| 2020 | 316 | 29 |
| 2021 | 362 | 78 |
| 2022 |
541 |
142 |
| H1 2023 | 335 | 123 |
UAE aims to double Dubai’s GDP by 2033 and position itself as a global economic hub, Indian investors are leveraging upon opportunities presented by the Emirate’s dynamic real estate market and investor-friendly policies. The ongoing positive trajectory is a testament to the mutually beneficial relationship between India and UAE, which has been further cemented by the signing of the Comprehensive Economic Partnership Agreement (CEPA) in 2022, contributing to the ambitious economic goals outlined by the UAE government says Mr Shrinivas Rao, FRICS, CEO, Vestian
As per Dubai FDI monitor, substantial investments from India have been directed towards the IT services and business services sectors. By the conclusion of the second quarter of 2023, Indian investors had invested USD 10.5 Mn, mostly in greenfield projects.
Mr Rao further adds Dubai has emerged as a top choice for investment destination for Indian individuals and businesses, offering a favourable alternative to significant tax obligations in their home country. The recent announcement of a transnational rail and shipping route connecting India-Middle East-Europe corridor during the G20 summit is expected to improve connectivity between UAE and India, fostering economic development.
26, Dec 2023
World Innovation Economics (WIE) Announces 5th Annual Event in Davos, Switzerland, Co-hosted by SFTA
Davos, Switzerland, December 2023 – World Innovation Economics (WIE) is proud to announce its 5th Annual Event, a transformative 3-day program taking place in Davos, Switzerland, from January 16th to 18th, 2024. Co-hosted by the Swiss Finance + Technology Association (SFTA), this summit aspires to bring together prominent Global Thought Leaders to shape the future of innovation. Leading this influential gathering are Spandana Ayachitam, Founder, and Sunil Kumar Mohareer, Co-founder.
The WIE 5th Annual Event will feature a diverse agenda, including keynote addresses, panel discussions, and interactive sessions on Metaverse breakthroughs, Fintech transformations, Sustainable Development Goals (SDG) advancements, and the pivotal role of Women in Leadership.
Spandana Ayachitam, Founder of World Innovation Economics, remarked, “While innovation propels the world forward, its true economic impact lies in groundbreaking ideas and the transformative power to create abundance, foster progress, and build a future where possibilities know no bounds.”
Day 1: Impact Innovations – ECO Davos
Day 1 is dedicated to ECO Davos, exploring themes such as ECO tech, SDG goals, Fintech, and Women in Leadership. The summit will delve into how diverse leadership teams contribute to innovation and business success. Notable highlights include a key note from Rom Reddy CEO of the Soptics.AI. A platform committed to accelerating SDG/ESG goals and the launch of Ecoedus, a climate movement led by 12-year-old Ishaan Mohareer.
Women Inspiring Network (WIN) from India will host a panel session on Women in Leadership, celebrating achievements and emphasizing the indispensable role that diverse leadership plays in shaping the future of business and innovation.
Day 2: Shaping the Global Startup Landscape
Day 2 will focus on startups, addressing topics like AI-driven startup investment strategies and the launch of QuantumfAI and Ecoedus. The day will also feature discussions on startup ecosystems, investment trends, and innovation pitches.
The launch of Quantumfai – A Prescriptive Analytics Model built for Entrepreneurs and Investors that generates the most accurate prediction of data.
Day 3: African Hub Day
Day 3, in partnership with the African Transformation Group and A-brod.com will address critical issues related to Food Security and Healthcare Transformation in Africa. Discussions will cover African Diaspora Dynamics, Leadership, Entrepreneurship, Food Security, and Healthcare Transformation.
The summit will host distinguished speakers from various fields, and renowned experts in their respective domains.
Sponsors and Registration
The event is proudly sponsored by SFTA, Fiat24, SOPTICS.AI, Sita Corp, Shadow Factory, HEIMANN CVETKOVIC & PARTNERS AG, Generation Impact Global, Harley Street Healthcare Group, AxonJay.ai, YUVIDIGITAL WORLDWIDE LTD, AI Nexus Healthcare, AIM Reply, NAK3D, and SFTL – SwissFinTechLadies. Registration for the summit is open at Eventbrite.
26, Dec 2023
New Year, New Gear: The Ultimate Gamer’s Wishlist for a Year of Victory
As we bid farewell to the old and welcome the new, it’s time to set the stage for an upgraded gaming experience. Whether you’re a seasoned gamer or just getting started on your gaming journey, this New Year’s gifting list has you covered with the hottest gaming gadgets. Get ready to make your gaming escapades extraordinary with these must-have products.
1. PlayStation VR2
Elevate your gaming experience to new heights with the PlayStation VR2. Immerse yourself in breathtaking virtual worlds, stunning graphics, and 3D audio that will make you feel like you’re right in the heart of the action. From epic adventures to heart-pounding thrills, the PS VR2 is a game-changer for any PlayStation enthusiast.
2. ASUS TUF Gaming F15
Take your gaming on the road with the ASUS TUF Gaming F15 laptop. Packed with high-performance hardware and a sleek design, this gaming laptop is ready for action wherever you go. Whether you’re into intense multiplayer battles or solo quests, the ASUS TUF Gaming F15 delivers a smooth gaming experience with its powerful graphics and lightning-fast processing.
3. Ambrane Wireless Gaming Controller
Cut the cords and embrace freedom with the Ambrane Wireless Gaming Controller. Designed for comfort and precision, this controller will become an extension of your gaming prowess. With customizable buttons and a reliable wireless connection, you’ll dominate the gaming battlefield with ease.
4. Sony INZONE H5 Headset
The Sony INZONE H5 Headset is the perfect companion for the ultimate gaming experience. With high-quality sound and noise-canceling technology, you can hear every footstep, explosion, and dialogue with precision. Comfortable for long gaming sessions, this headset ensures you stay fully immersed in your favorite games without missing a beat.
5. Redgear A-15 Wired Gaming Mouse
The Redgear A-15 Wired Gaming Mouse is a must-have for gamers who demand precision and speed. With customizable DPI settings, programmable buttons, and a sleek design, this mouse is engineered for optimal performance. Take control of your gaming destiny and outmaneuver your opponents with this gaming essential.
This New Year, treat yourself or the gamers in your life to the gift of gaming joy. Upgrade your setup with these top-tier products and prepare for a year filled with epic adventures, immersive experiences, and countless hours of gaming fun.
