22, Dec 2023
Curated Living Solutions Private Limited, Unveils First Green Field Project in Andhra Pradesh Medtech Zone
Bangalore, December 22, 2023 — Curated Living Solutions Private Limited, A Divyasree Group Alternative Housing Company has inaugurated its first Green Field project in Andhra Pradesh Medtech Zone in Visakhapatnam. The Project comprising 500 beds in 2 Phases has delivered 250 beds built in 50000 SF in a sprawling one-acre campus in Phase 1. The same is inaugurated on the 22nd of December 2023.
The said accommodation is intended for use by both, the employees of the Companies operating out of AMTZ precincts as well as students who enrols in the courses offered by AMTZ. The facility is first of its kind collaboration where the land is allotted by AMTZ on a lease cum sale basis while CLSPL has invested and built the facility to operate it. This is the only housing facility on the AMTZ campus as of today and is part of the ancillary infrastructure that would help in furthering its cause.
Industrial Housing, which is a fairly nascent concept in the Indian context is fast picking up pace considering the support Industrialisation is witnessing from Governments, both State and Centre. Manufacturing Companies would want some or all of their employees living within their campuses for Cost Savings, Efficiency, and Business Continuity reasons. The company intends to seize this opportunity by actively collaborating with Public Sector Undertakings, Industrial Development Corporations, and similar establishments across India.
The Alternative Housing Division of Divyasree Group represented by its Flagship Company Curated Living Solutions Private Limited operates around 10000 beds in India covering Delhi, Pune, Bengaluru, Chennai, Hyderabad, Dehradun, Durgapur in Co-living, Student Housing, and Industrial Housing Sub Verticals. Their clients include REVA University, Manipal Group, VNRVJIT, DY Patil, and Bajaj to name a few.
The Company has recently acquired a 766-bed Student Housing Accommodation in the Campus of NSHM Academy in Durgapur, West Bengal. The vertical has a healthy 1:1 ratio of Leased beds vs Owned Beds where in the first case, properties are taken on lease and operated while in the latter, buildings are acquired/built to be operated. The MD & CEO of AMTZ Dr. Jitendra Sharma says ”As the newest addition to the AMTZ campus, Ivy League strives to contribute to the campus culture by offering a unique blend of comfort, convenience, and community, fostering an atmosphere that promotes growth, collaboration, and well-being.”
Speaking on the Occasion, Chief Executive Officer Jai Kishan Challa has said, “The idea is to grow to a 50000 Beds operational size while owning at least 25000 Beds across India in the next 5 years. To enable this, we are in the process of creating a platform by raising USD 200 mn to acquire/build Alternative Housing assets in all three sub-verticals, namely Co-living, Student, and Industrial Housing.”
Mr Bhaskar Raju N, Managing Director of Divyasree Group remarked “Considering how Alternative Housing has progressed across developed Economies in the last 30 years, this is one Vertical of Real Estate Business to watch out for in India. This domain is likely to attract significant investments in the near future simply because in Purpose Built Accommodations, Rental yields coupled with services are comparable to Commercial Real Estate”
comprising 500 beds in 2 Phases has delivered 250 beds built in 50000 SF in a sprawling one-acre campus in Phase 1. The same is inaugurated on the 22nd of December 2023.
The said accommodation is intended for use by both, the employees of the Companies operating out of AMTZ precincts as well as students who enrols in the courses offered by AMTZ. The facility is first of its kind collaboration where the land is allotted by AMTZ on a lease cum sale basis while CLSPL has invested and built the facility to operate it. This is the only housing facility on the AMTZ campus as of today and is part of the ancillary infrastructure that would help in furthering its cause.
Industrial Housing, which is a fairly nascent concept in the Indian context is fast picking up pace considering the support Industrialisation is witnessing from Governments, both State and Centre. Manufacturing Companies would want some or all of their employees living within their campuses for Cost Savings, Efficiency, and Business Continuity reasons. The company intends to seize this opportunity by actively collaborating with Public Sector Undertakings, Industrial Development Corporations, and similar establishments across India.
The Alternative Housing Division of Divyasree Group represented by its Flagship Company Curated Living Solutions Private Limited operates around 10000 beds in India covering Delhi, Pune, Bengaluru, Chennai, Hyderabad, Dehradun, Durgapur in Co-living, Student Housing, and Industrial Housing Sub Verticals. Their clients include REVA University, Manipal Group, VNRVJIT, DY Patil, and Bajaj to name a few.
The Company has recently acquired a 766-bed Student Housing Accommodation in the Campus of NSHM Academy in Durgapur, West Bengal. The vertical has a healthy 1:1 ratio of Leased beds vs Owned Beds where in the first case, properties are taken on lease and operated while in the latter, buildings are acquired/built to be operated. The MD & CEO of AMTZ Dr. Jitendra Sharma says ”As the newest addition to the AMTZ campus, Ivy League strives to contribute to the campus culture by offering a unique blend of comfort, convenience, and community, fostering an atmosphere that promotes growth, collaboration, and well-being.”
Speaking on the Occasion, Chief Executive Officer Jai Kishan Challa has said, “The idea is to grow to a 50000 Beds operational size while owning at least 25000 Beds across India in the next 5 years. To enable this, we are in the process of creating a platform by raising USD 200 mn to acquire/build Alternative Housing assets in all three sub-verticals, namely Co-living, Student, and Industrial Housing.”
Mr Bhaskar Raju N, Managing Director of Divyasree Group remarked “Considering how Alternative Housing has progressed across developed Economies in the last 30 years, this is one Vertical of Real Estate Business to watch out for in India. This domain is likely to attract significant investments in the near future simply because in Purpose Built Accommodations, Rental yields coupled with services are comparable to Commercial Real Estate”
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- By Rabindra
21, Dec 2023
Freshworks Chennai Marathon powered by Chennai Runners to be held on Saturday, January 6th, 2024
Chennai, December 21, 2023: The Chennai Runners, a not-for-profit organization run by passionate runner-volunteers since 2006, and Freshworks Inc. (NASDAQ: FRSH), the global software as a service company from Chennai, announced the 12th edition of the Freshworks Chennai Marathon 2024, scheduled to be held on Saturday, 6th January 2024. This year the marathon is expected to witness the participation of over 22,000 runners including competitors, corporate honchos, and thousands of running enthusiasts.
The upcoming Freshworks Chennai Marathon 2024 powered by Chennai Runners, will be certified by AIMS (The Association of International Marathons and Distance Races), a worldwide association of the organizers of long-distance road running races. Chennai Marathon 2024 is recognized by Abbott World Marathon Majors as a qualifier event.
Freshworks Chennai Marathon 2024, powered by Chennai Runners, the largest running event in Chennai and the second-largest marathon in India, will comprise four events for men and women including, a Full Marathon (42.195 Km) – the flagship race of the event, the Perfect 20 Miler (32.186 Km), the Half Marathon (21.097 Km) and the 10 Km Run.
This year the Freshworks Chennai Marathon will see the participation of over 35% women runners. The marathon will have participation from visual impaired runners, blade runners, and wheelchair runners.
Freshworks Chennai Marathon 2024, powered by Chennai Runners is all set to rock the city limits as the full marathon is set to be flagged off at the iconic Napier Bridge, Marina Beach, and run through the scenic beach route towards the lighthouse and later it will pass through Madhya Kailash, Tidel Park and to ECR. Like the previous edition, this year’s marathon will also have two start points, Napier Bridge and Elliot’s Beach.
Full Marathon (42.195 Km) the Perfect 20 Miler (32.186 Km) and the 10 Km Run will start from Napier Bridge while Elliot’s Beach will be the starting point of the Half Marathon (21.097 Km). The Indian Maritime University will be the finish point for the full marathon, 20 miler, and the half marathon while the CPT IPL Ground will be the finish point for the 10-kilometer run.
Like the previous edition, this year the Freshworks Chennai Marathon 2024 powered by Chennai Runners seeks to increase awareness of Type 1 diabetics and intends to raise funds for people with insulin needs thereby supporting monthly needs towards their insulin expenses.
Partners
Freshworks Chennai Marathon 2024 powered by Chennai Runners will bring together a host of Chennai-based brands as partners. Baashyaam as the Lifestyle Partner, Sundaram Finance Group as the Silver Partner, Chennai Metro Rail Corporation will be the Metro Partner, Apollo Hospitals will be the Medical Partner, CR Volunteers will be the First Responders, Limca Sportz is the Hydration Partner and Unived is the Marathon Fuelling partner.
The Marathon is also thankful for the support of the Greater Chennai Police Commissioner, Greater Chennai Traffic Police, Tambaram Commissionerate, TNAA, the People of Chennai, Cand the vibrant running community of Chennai, and the Greater Chennai Corporation.
Freshworks Chennai Marathon 2024 will be a zero-waste marathon and has roped in Urbaser Sumeet as a partner for recycling and waste audits.
Mr. V P Senthil Kumar, Race Director, Freshworks Chennai Marathon 2024 powered by Chennai Runners said, “Chennai Runners are thrilled to announce the 12th edition of our iconic event, Freshworks Chennai Marathon powered by Chennai Runners. Building upon the resounding success of the previous edition we are gearing up for an even more exhilarating experience that promises to leave an indelible mark on the city and the world at large.
Over the years, the event has grown in stature and earned its place among the top marathons organized in the country. The recent recognition from the Abbott World Marathon Majors is a testament This prestigious designation allows athletes who achieve the Automatic Qualifying Time for their respective age groups to secure an immediate invitation to the 2024 Abbott WMM Wanda Age Group World Championships”.
Mr. Girish Mathrubhootham, Founder and CEO, Freshworks said, “Freshworks is proud to be associated with the iconic Chennai Marathon. Running throught the scenic landmarks of the city, together with a huge number of athletes from all over the world is going to be a special feeling for all of us at Freshworks. We want everyone to take up fitness as a daily agenda and training for a marathon is the best way one can start.”
21, Dec 2023
BIMTECH Introduces Comprehensive Artificial Intelligence & Data Science (AI&DS) Course to Meet Growing Industry Demand
Bengaluru, December 21st, 2023: Global markets are witnessing a raise in demand of AI-trained professionals. Leading Indian IT companies have also lately made the decision to train more than 4 lakh workers for jobs involving AI. Understanding this industry need, Birla Institute of Management Technology (BIMTECH) has launched a “Two-year full-time Post Graduate Diploma in Management [PGDM] in Artificial Intelligence & Data Science.”
The program aims to provide an amalgamation of artificial intelligence and data science technology with Management subjects in different domains, promote engagement between industry and academia at both national and international levels, and establish a group of Management professionals who possess a combination of technical expertise, analytical capabilities, and effective decision-making abilities.
This is a 24-month program. Students who successfully complete the PGDM will be qualified to work on cutting-edge AI projects in fields like finance, education, automotive, retail, entertainment, cybersecurity, and sustainable conservation along with other verticals such as managing financial portfolios, developing and deploying smart logistics systems and creating recommender systems for e-commerce etc using AI. AI is expected to be adopted by 75% of companies and is projected to lead to high churn, with 50% of organizations expecting it to drive job growth.
Dr. Harivansh Chaturvedi, Director, BIMTECH, said, “In India, demand for AI and Data Science professionals is expected to exceed 1 million by 2024, and there is currently a 51% gap between demand and supply for such professionals. Experts predict that by 2030, there will be a 31.4% increase in jobs related to Data Science and mathematical science, mostly AI-based.”
Prof. SS Dubey, Dean-Academics, BIMTECH, said, “By integrating AI and DS with management education, students will acquire a multifaceted skill set that transcends conventional boundaries. The fBimtechusion of these domains will empower learners to decipher complex data patterns, drive innovative strategies, and make informed data-driven decisions. This fusion is the key to staying ahead in a rapidly evolving landscape, positioning individuals as trailblazers capable of navigating the intricacies of tomorrow’s business world.”
The program’s focus is to produce visionary leaders adept at utilizing AI-driven strategies to solve real-world business challenges. The program’s comprehensive approach, integrating theoretical foundations with hands-on experience, ensures graduates possess the agility and expertise required to navigate the dynamic AI landscape.
21, Dec 2023
JK Tyre celebrates automotive excellence with the 19th Indian Car of the Year [ICOTY] & 17th Indian Motorcycle of the Year [IMOTY] awards
Bengaluru, December 21, 2023: The 19th edition of the Indian Car of the Year [ICOTY] and 17th edition of Indian Motorcycle of the Year [IMOTY] awards, proudly promoted by JK Tyre ever since its inception, was held in a spectacular function in Mumbai. These awards stand as the pinnacle of recognition in the Indian automobile industry, with a legacy of honoring excellence and innovation. The ceremony brought together top industry leaders and eminent journalists, making it a topmost highlight in the industry’s calendar.
The awards were presented by Dr. Raghupati Singhania, Chairman & Managing Director, of JK Tyre & Industries, together with ICOTY Chairman Dhruv Behl, IMOTY Chairman Bertrand Dsouza, and other esteemed jury members.
The prestigious title of the Indian Car of the Year for 2024 was awarded to Hyundai Exter. The vehicle’s [Hyundai Exter] features, innovative design, and outstanding performance set it apart in a highly competitive field, making it the undisputed favourite among judges. Simultaneously, Royal Enfield Himalayan clinched the Indian Motorcycle of the Year 2024 award, showcasing unparalleled excellence in the realm of two-wheelers.
The ICOTY Jury introduced the ‘Premium Car Award’ under the ICOTY umbrella in 2019, with the BMW 7 Series securing the prestigious title for 2024. Recognizing the rise in electric vehicles and allied with the government’s commendable initiatives, the ICOTY jury introduced the ‘Green Car Award’ in 2021, aimed at acknowledging manufacturers’ contributions to the future of mobility. The Hyundai IONIQ 5 proudly received the Green Car Award for 2024.
![JK Tyre celebrates automotive excellence with the 19th Indian Car of the Year [ICOTY] & 17th Indian Motorcycle of the Year [IMOTY] awards](https://onlinemediacafe.com/wp-content/uploads/2023/12/JK-Tyre-celebrates-automotive-excellence-with-the-19th-Indian-Car-of-the-Year-ICOTY-17th-Indian-Motorcycle-of-the-Year-IMOTY-awards.jpg)
Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Limited, said, “The ICOTY and IMOTY Awards mark a pivotal celebration of automotive excellence, underscoring the relentless pursuit of innovation and superior performance within the Indian automobile landscape. For us at JK Tyre, these awards signify a longstanding association
that reflects our commitment to fostering innovation & supporting technological advancements in our industry. As we honor the outstanding winners, we celebrate a collective acknowledgment that these awards continue to be the guiding force that drives the industry towards greater heights of success and accomplishment.”
The nominated machines underwent a rigorous evaluation by a panel of seasoned automotive journalists. The judging process revolved around multiple customer-centric parameters, ensuring a comprehensive analysis of each vehicle’s merits. Price, fuel efficiency, styling, comfort, safety, performance, practicality, technical innovation, value for money quotient, and aptness for Indian driving conditions were integral factors that shaped the verdict.
Mr. Dhruv Behl, Chairman of the ICOTY Jury, said, “I’d like to congratulate the winners for pushing the envelope in their respective segments and putting cutting-edge vehicles on our roads. I’d also like to say what an honour it is to be Chairman of this highly illustrious jury. Bear in mind, the ICOTY jury has a cumulative road-testing experience of 327 years, with an average of 18 years of experience for each jury member.”
Mr. Bertrand Dsouza, Chairman of the IMOTY Jury, said, “The Indian Motorcycle of the Year 2024 is a wonderful collection of some of the most superior machinery seen on Indian roads in the year gone by. Technology and performance are undoubtedly the flavour of this year nominees, and this reflects the sentiments of the Indian consumer who are looking for niche motorcycles that are exciting and fun to ride. The Indian Motorcycle of the Year 2024, the Royal Enfield Himalayan embodies all those characteristics, it’s fun to ride, is priced well, and matches the aspirations of a generation that is young at heart and in mind!”
On winning the ICOTY 2024 award, Mr. Tarun Garg, COO, of Hyundai Motor India, said, “I’m incredibly grateful for the recognition bestowed upon Hyundai with the ICOTY win for Exter and the Green Car of the Year title for IONIQ 5. A massive thank you to the esteemed jury for this honor. The overwhelming response, with Exter amassing over 100,000 bookings and IONIQ 5 sales reaching 1100 units, reflects the trust and support from our amazing customers. Hyundai Motor is committed to setting benchmarks with our products and services. Here’s to driving innovation and exceeding expectations!”
On winning the IMOTY 2024 award, Mr. Siddhartha Lal, Managing Director & CEO, Eicher Motors Ltd, said, “We are honored to be awarded the Indian Motorcycle Of The Year 2024. A big thank you to the jury members for recognising the new Himalayan with this award and to our consumers who have given it such a positive response. The new Himalayan is an exceptional motorcycle; and is among the top adventure tourers in the world today. This recognition marking our fourth IMOTY award in the last six years, a testament to our commitment to delivering outstanding motorcycles. We extend our sincere gratitude to the IMOTY jury and express our appreciation to JK Tyre for this.”
On winning the Premium Car of The Year 2024 award, Mr. Vikram Pawah, President, BMW Group India, said, “I would like to thank the ICOTY jury members for recognizing the BMW 7 as a clear winner that it is. The seventh generation of the BMW 7 Series is a symbol of ‘Forwardism’ that continuously challenges the ordinary, a unique quality distinguishing those who shape what’s next. The all-new 7 is the face of the new luxury class which stuns through its presence, progressiveness and emotion. It is a statement fit for progressive leaders, a piece of art – ensuring lasting fascination tomorrow and beyond.”
On winning the Green Car of The Year 2024 award, Mr. Tarun Garg, COO, of Hyundai Motor India, said, “We are immensely grateful to the ICOTY jury for choosing the Hyundai IONIQ 5 as the Green Car of the Year. This recognition, alongside the remarkable 1100+ sales since its January 2023 launch, is a testament to the shared commitment towards a sustainable future. A sincere thank you to our valued customers for their overwhelming response, acknowledging the IONIQ 5’s innovation and eco-friendly impact. Hyundai is dedicated to pioneering the electric revolution, and this award fuels our passion to drive a cleaner, greener tomorrow.”
21, Dec 2023
The Cradles in Which Our Essence Evolved,” featuring the exceptional works of artist Mamta Malhotra
The recent solo art exhibition featuring Mamta Malhotra’s “The Cradles in Which Our Essence Evolved” at the Open Palm Court Gallery, Habitat Centre, New Delhi, was a resounding success. The exhibition, inaugurated by Murli Manohar Joshi, unfolded from December 19th to December 22nd, 2023. Mr. Joshi expressed his admiration for Mamta’s work, acknowledging her artistic prowess.
Mamta’s ability to blend line, color, form, and texture in a harmonious way captivated attendees. Her exploration of urban landscapes, figurative and abstract studies, utilizing oil paint, acrylic, and mixed media, provided a diverse and engaging experience for art enthusiasts. The theme of the exhibition, “Ma,” added depth and meaning to the collection.
The infusion of Sanskrit shlokas and architectural elements in Mamta’s creations created a unique visual vocabulary, seamlessly merging tradition with the contemporary. The artworks resonated with the ephemeral beauty of Varanasi’s urban fabric, reflecting the vitality of its ancient and vibrant lifestyle.
The inauguration ceremony was graced by esteemed guests, including Vasundhra Broota, Sunit Tandon, Sudip Roy, Sheela Chamaria, Asit Patnayak, Vilas Kulkarni, and Shobha Broota.
Mamta Malhotra’s artworks, characterized by a deep commitment to environmental preservation and cultural heritage, continue to leave a lasting impression. They have found a place of pride in prestigious interiors across India, Dubai, France, and the United States, inviting contemplation on the intersection of tradition and modernity.
Mamta Malhotra’s artworks are available for viewing until December 22nd, 2023
21, Dec 2023
White Rivers Media gears up for the new year by clocking 25+ business accounts in Q4 of 2023
21st December, 2023, Mumbai: The last quarter of 2023 saw White Rivers Media do campaigns for Frooti, Dettol, Tata NourishCo, Astral, Crunchyroll India, boAt, Pass Pass Pulse, Chingles, Glenmark Pharmaceuticals, Zoomcar, Radico Khaitan amongst others.
The agency has seen its business grow on the back of generative AI activations, trend-setting influencer-brand integrations, and evocative digital films, delivering a diverse set of strategic and tactical campaigns for brands across categories.
This year also saw White Rivers Media launch WRM Digital Studios, an agile digital-first production arm. The studio brought to life Astral Foundation’s initiative to support Rajasthan’s eco-feminist Piplantri village, a drought-proof oasis that celebrates the birth of its daughters by planting saplings.
Another original production, the #DettolProtectsTomorrow digital film, encouraged the nurturing of childhood curiosity and learning, empowering today’s parents to let their children explore without fear of germs, with the protection of Dettol.
Swiggy Dineout captured hearts in the cluttered Indian festive season with the #TogetherWaliDiwali film. Reliance Jewels adorned their new collections with films that rekindled India’s love for traditional art. All were conceptualized and produced by WRM.
WRM in collaboration with the Curativity platform created from scratch the identity of ‘Say Never’, the brand-new caffeine-based energy drink from Tata NourishCo.
The agency is also entrusted with expanding Frooti’s online presence while tailoring a bespoke short-video content strategy for Zoomcar.
In addition, the agency landed big hits in the AI and CGI arena with compelling content envisioned and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.
WRM also carved an all-new niche in the localization of international internet sensations for India. They brought the multicultural international dance group The Quick Style to the country on multiple occasions, with their most viral piece of content coming from the boAt collaboration.
The agency also collaborated with boAt to bring global YouTube superstar IShowSpeed to India, who thoroughly enjoyed getting caught up in World Cup fever.
Mitesh Kothari, Co-founder, and Chief Creative Officer of White Rivers Media said, “2023 has been a transformative year for us and for advertising as a whole. We made our aspiration of making WRM a nationwide tech-first creative powerhouse a reality. Given that generative AI is fundamentally altering global creative business models, I am grateful to all our clients who recognize our ability to ensure their brands’ set pace”
Reinforcing their leadership status in the entertainment marketing ecosystem, WRM splashed a larger-than-life Gadar 2 mural on Mumbai’s tapestry for Zee Studios, crafted a unique Oppenheimer experience on WeTransfer for Universal Pictures India, and spearheaded digital promotions for some marquee shows from Sony LIV and Amazon mini tv
21, Dec 2023
Cashfree Payments receives Payment Aggregator license from the RBI ; starts onboarding of merchants across India
Bangalore, 21 December 2023: Cashfree Payments, India’s leading payments and API banking company announced that it has become one of the first payment service providers to receive the Payment Aggregators license from the RBI. Cashfree Payments is open to onboarding merchants from across the country.
A company spokesperson said, “Securing the Payment Aggregator (PA) license from the RBI is a pivotal moment for Cashfree Payments, affirming our focus on compliance and highlighting the significance of a well-regulated payments landscape. We are now onboarding new merchants on our payment gateway. We are very excited about this new phase of our journey, where we continue to drive exponential growth and retain our market leadership as the preferred aggregator in the payments space.”
Currently, Cashfree Payments enables more than 3,00,000 businesses with payment collections, payouts, bulk refunds, expense reimbursements, loyalty and rewards product offerings. It has launched multiple products across Identity verifications, escrow management, BNPL, orchestration platform, and cross-border payments in the last one year.
Cashfree Payments is one of the leading online payment aggregators and also leads the way in bulk disbursals in India with its Payouts with over 50% market share. India’s largest lender, SBI invested in Cashfree Payments underscoring the company’s role in building a robust payments ecosystem.
Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products. Cashfree Payments is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Apart from India, Cashfree Payments solutions are used in eight other countries including the USA, Canada, and UAE.
21, Dec 2023
ISAMRA leverages TreadBinary Technology to Enhance Transparency and Accountability in the Royalty Distribution System
- The collaboration aims to reducing royalty processing time considerably through the strategic implementation of customized innovations
- By combining ISAMRA’s steadfast commitment to protecting intellectual property rights of Artists with TreadBinary’s technical expertise and pioneering data tools, artists can expect increased transparency, timeliness, and accountability in royalty payouts for years to come.
National, 21th December 2023: In a transformative move poised to redefine the dynamics of the music industry, ISAMRA (Indian Singers’ and Musicians’ Rights Association) has entered into a strategic partnership to leverage the technological expertise of TreadBinary, a leading technology innovator. This landmark collaboration marks a pivotal moment in the trajectory of both organisations, signaling their shared commitment to ushering in a new era of transparency and efficiency in royalty distribution.
ISAMRA, with the technical expertise of TreadBinary, embarks on a mission to revolutionize royalty distribution by significantly reducing the cumbersome process of manual data processing by 90%. The objective of this mission is to enable ISAMRA to make accurate and timely royalty distribution by reducing the processing time considerably. This monumental shift not only streamlines operations but also positions ISAMRA and TreadBinary as pioneers in the industry’s technological evolution.
At the core of this collaboration lies the integration of TreadBinary’s cutting-edge technology into ISAMRA’s operations. This technological synergy aims to bring transparency and accountability to the forefront of royalty distribution, setting a new standard for the industry. ISAMRA’s decision to harness TreadBinary’s expertise underscores a shared vision to revolutionize the operational landscape of the music industry.
Through this collaboration, TreadBinary has developed a bespoke application exclusively for ISAMRA. This comprehensive solution addresses the intricate data management needs associated with millions of songs played across diverse platforms and countries. The application is designed to efficiently import, process, and store data, ensuring the identification of artists and musicians involved for accurate and equated royalty distribution.
The revolutionary application by TreadBinary offers unparalleled benefits to the music industry. Processing data for millions of songs played on various platforms with multiple artists, the application provides direct and immediate rewards for each contributor. Previously, a manual process took months which can now be accomplished within days, ensuring swift and accurate disbursement of royalties.
Yuvraj Shidhaye, Founder and Director, TreadBinary, said, “We are delighted to partner with ISAMRA on this groundbreaking initiative to transform royalty distribution systems in the music industry. TreadBinary is committed to leveraging technology for transparency, and our specialized solutions will help enable the efficiency and accuracy that musicians deserve. By modernizing legacy approaches, our application offers real-time visibility into the complex data behind proper royalty allocation and payments. This collaboration represents immense potential to accelerate innovation through customized technology that reduces intensive manual processes from months to minutes/days. We share ISAMRA’s dedication to expanding the administration of intellectual property rights. Together we have pioneered the next generation of data infrastructure to drive fairness and empower artists across India.”
Sanjay Tandon, Founder, CEO and Director, ISAMRA , said, “As a responsible society, it is imperative that we not only collect royalties for singers and musicians but also distribute the same accurately, in a cost-effective and in a timely manner. With millions of songs to be administered, it is important that we have a robust and efficient ERP system in place. Towards this end, we are excited to start on this epic journey by engaging the technical expertise of TreadBinary to leverage the latest technology to manage our member’s data and achieve transparency, efficiency, accuracy and speed in distributing royalties to them”.
Beyond the technological advancements, this collaboration signifies ISAMRA’s evolution as it expands its purview to include musicians alongside singers. This expanded responsibility reflects ISAMRA’s commitment to securing the intellectual rights of the entire music fraternity. The engagement with TreadBinary amplifies their dedication to transparency, reliability, and scalability in the pursuit of benefits for the entire member community.
The engagement is not merely a formality but a strategic public relations move aimed at illuminating the synergies between ISAMRA and TreadBinary. By highlighting TreadBinary as the chosen tech partner, both organizations seek to communicate their strategic expertise and a shared vision for the future of the music industry. This engagement is a testament to their commitment to innovation, efficiency, and, most importantly, the artists and musicians they represent.
21, Dec 2023
Empowering Rural Youth: Salam Kisan’s skilling initiatives to uplift agriculture’s future
Mumbai, 21th December, 2023: Marking National Farmers’ Day this year, pioneering agri-tech platform Salam Kisan with a base of over 50,000 farmers in less than a year unveiled impactful skill development programs tailored for rural youth. Designed to empower and create career opportunities for young people, Salam Kisan’s initiatives exemplify its commitment to drive resilience and sustainability in rural communities across India.
Salam Kisan is set to revolutionize agriculture not just with advanced farming solutions and disruptive technologies but also by building new opportunities in the agriculture landscape for the youth. Their SK Capacity Building Program intends to equip rural youth with advanced capabilities like drone piloting besides hands-on agriculture skills – preparing them to drive change in local communities.
Other innovative initiatives include targeted drone pilot training for women, which introduced Maharashtra’s first female drone pilot. Their Tribal Community Drone Pilot Training Program is designed to train youth from tribal communities. This initiative is a step towards ensuring the benefits of modern agriculture reach every corner of the nation for inclusive growth.
As Salam Kisan aggressively expands operations across Maharashtra with plans to deploy 100+ drones by March 2024, recruiting skilled talent is pivotal. They have launched a 2-month talent search and training campaign from Kisan Diwas 2023 onwards. Through exhibitions, social media engagement, online assessments, and immersive campus visits, Salam Kisan hopes to identify and train 50 exceptional drone pilots ready to open new frontiers in agriculture.
Under the campaign, Salam Kisan participated in the Kisan Biz Exhibition from 13th-17th December 2023 in Pune to showcase skilling programs. They are hosting an entrance exam for interested candidates before Republic Day in two batches to evaluate the aptitude and skill sets required for drone pilot roles. After this, shortlisted candidates will be selected after an interview for the Drone Pilot training program.
Salam Kisan will be organizing training workshops for shortlisted candidates. Training sessions will be documented to showcase program effectiveness comprising testimonials of current drone pilot employees. As a part of the Republic Day event, Salam Kisan will conduct a mass recruitment drive on January 26th, 2024, covered through media partners. Newly inducted drone pilots will be interviewed to showcase the structured induction process and support ecosystem.
On the exciting road ahead, Ms. Dhanashree Mandhani, Founder & CEO of Salam Kisan, said, “Our expertise in smart agri-tech combined with developing local talent can bring meaningful transformation in rural communities. As part of our holistic approach, we are turning our focus towards rural youth. They are pivotal players in the sustainable growth of the agriculture sector. As we soar to new heights with the SK Capacity Building Program, focused drone training for women, and the Tribal Community Drone Training Program, we invite the next generation to join us in revolutionizing agriculture. Together, let’s cultivate a sustainable and tech-driven future.”
21, Dec 2023
Swiggy partners with Simpl; Now Bangalore customers can order with 1 Click
Bengaluru, December 21th, 2023: Ahead of the year-end celebrations, Simpl – India’s foremost Checkout Network – today announced a partnership with Swiggy, India’s leading on-demand convenience platform, to offer a 1-tap Checkout experience to millions of its customers across food delivery, Swiggy instamart, and soon on Dineout, and Swiggy Genie. The partnership assumes significance as the demand for Swiggy’s on-demand services increases multifold during the holiday season led by Christmas and New Year’s Eve celebrations. This, coupled with five weekends in December, is going to contribute to a significant increase in demand for services from food and hyperlocal delivery companies.
With this partnership, millions of customers across the country will be able to place orders from over 2.9 lakh restaurant partners enabled on Swiggy, and access thousands of products from Swiggy instamart while availing of other services from Swiggy with the convenience of Simpl’s 1-Tap.
Commenting on the partnership, Nitya Sharma, Founder and Chief Executive Officer of Simpl, said, “An increasing number of customers today are seeking convenience while transacting online with food and hyperlocal delivery sectors among their top choices. As these services are also availed multiple times in a day, it necessitates the need for a quick and convenient checkout to enhance customer experience. Simpl, as a customer-focused organisation, has been the preferred choice of millions of customers and this partnership with Swiggy is intended to bring greater convenience and trust to our combined customer base in the upcoming holiday season. It will also help strengthen our presence in this space where convenience is becoming a real differentiator”.
Currently, several large enterprises and emerging Direct-to-Customer (D2C) merchants in the food and hyperlocal delivery space offer Simpl’s 1-Tap Checkout to millions of their customers across the country. Over the last two years alone, Simpl has witnessed a 75% growth in transactions for food and beverages, and hyperlocal categories, accompanied by a 48% increase in transacting users.
Anurag Panganamamula, Vice President of Revenue and Growth at Swiggy said, “Our mission is to offer unparalleled convenience and an elevated experience to our customers across the platform – from search to checkout and delivery. With Simpl’s 1-Tap Checkout integrated into our platform, especially ahead of the holiday season, millions of customers across the country will be able to access their food, and home needs, and dine out seamlessly”
Today, Simpl is the preferred checkout partner for over 26,000 small, medium and large enterprises and D2C merchants across the country who make use Simpl’s 1-Tap Checkout and its Checkout solutions to bring trust and convenience for millions of their customers.
