21, Dec 2023
BIF hails the landmark Telecommunications Bill 2023
● The Think Tank body considers it a consumer-centric and investor-friendly bill that will propel the growth of the sector.
New Delhi, 21 December 2023: In its apex Executive Council meeting on 20th instant, Broadband India Forum (BIF), the leading independent Think-Tank and Policy Forum for Digital Communications in the country, discussed the Telecommunications Bill 2023, which was tabled in the Lok Sabha by Hon’ble Minister for Communications & IT, Shri Ashwini Vaishnaw on 18th December 2023. It praised the bill and unanimously adopted the following resolution formally: –
The EC was of the view that this was a historic milestone in the annals of Indian Telecom and truly a giant leap forward for the Bharat Digital Economy. This extremely progressive Bill that consolidates different laws of 1885, 1933 and 1950, to further catalyze this rapidly growing technological age was warmly hailed by the EC. It brings in clarity on a plethora of key issues that have been before the sector – the TRAI power & functions, protection and duties of telecom users, clarity in definition of telecommunication service, exclusion of OTTs from the purview of Telecom regulations, administrative allocation of satellite spectrum and certain other types of spectrum, Right of Way issues, spurring of Universal Service and Innovation/R&D through a Digital Bharat Nidhi and Regulatory Sandbox and many other important aspects.
The BIF EC believes that the landmark Bill will help achieve increased acceleration of internet/broadband penetration and will provide a huge impetus to the growth of the digital economy. It will bring about many consumer benefits besides boosting investor confidence and fetching billions of dollars of FDI in the digital sector. Further, it would help incentivize the exponential growth of the space startups segment which already has 189 startups, thereby boosting India’s Space Mission.
The Executive Council solemnly resolved that BIF and its members will spare no efforts to leverage the Bill and support the Government to further speeding India’s Journey on the Digital Highway.
While praising the bill, Mr. T.V. Ramachandran, President, Broadband India Forum, commented, “The Indian Telecommunications Bill 2023 will serve as a strong enabler for the larger digital ecosystem and, in particular, the innovative OTT Apps and Satellite Sectors in the country. It seeks to address several inhibiting issues and would lead to tremendous boost to investor confidence, thereby causing a quantum jump in the growth of the sector.”
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- By Rabindra
21, Dec 2023
Jingle Deals – Federal Bank Unwraps the Festive Delight with Lifetime free Credit Card
Mumbai, 21 th December 2023: As the holiday season and year-end approaches, Federal Bank unveils their latest credit card offer – “Jingle Deals”, that provides lifetime free credit cards for a limited period of time. Spanning from December 16th, 2023 to January 15th, 2024, Jingle Deals is strategically designed to add joy to the season of giving with 30-day shopping bonanza that will give customers access to fabulous deals and great savings.
The key components of the Jingle deals are the diverse category offering in apparel, electronics, travel, groceries, dining, and more. Federal Bank’s specific brand partners include Reliance Indigo, Reliance Digital, MakeMyTrip, AJIO, Flipkart, Lifestyle, LULU, Swiggy Instamart, and others.
Federal Bank customers can avail the below offers for Christmas 2023
Offers are listed on https://www.federalbank.co.in/jingle-deals
Apparel:
- Reliance Trends: 15% instant discount on credit card purchases of ₹3999 or more, up to ₹2000 discount.
- AJIO: 10% instant discount on minimum order value of ₹3500, up to ₹1000 discount.
Electronics:
- Croma: 10% instant discount on minimum transaction of ₹15000, up to ₹1500 (credit card) or ₹2000 (credit card EMI) discount
- Reliance Digital: 10% instant discount on minimum order value of ₹15000, up to ₹3000 (credit card) or ₹5000 (credit card EMI) discount
- Vijay Sales (offline & online): 10% instant discount on minimum order value of ₹15000, up to ₹3000 (credit card) or ₹5000 (credit card EMI) discount
Grocery:
- Swiggy Instamart: ₹100 off with Federal Bank credit cards.
- Zepto: 15% instant discount using Federal Bank credit cards.
Dining:
- Zomato Dining: 15% off up to ₹800 on a minimum order value of ₹3000.
- Easy Diner: 15% off up to ₹800 on a minimum order value of ₹3000.
Apart from these, customers can get exciting cashback* of upto Rs. 5000 and Rs. 7500, while booking international and domestic flights and Hotels through MakeMyTrip and Indigo, respectively.
21, Dec 2023
Konica Minolta’s PrintXpress Resumes Nationwide Tour
- Konica Minolta’s “PrintXpress – Innovation in Print” Campaign is continued its journey with new Production Printer Engines
- The campaign is an endeavour to conventionalize Digital Printing Practises in the hinterland of India, covering Tier-2, 3, and 4 cities.
- The campaign covering 93+ Cities, will occur over the over the course of 4 months, till March 2024.
New Delhi, 21th December 2023 | Reviving the campaign that brought cutting-edge technology to the hinterland of India, Konica Minolta successfully commenced a fresh leg of the PrintXpress – Innovation in Print on 11th December 2023. This endeavour will take Konica Minolta to 93+ new cities, across Tier-2, 3, and 4 locations, to understand what the technology and strategy gaps are, in the daily operations of these print businesses that require revision and network support. The unique roadshow aims to garner an attendance of potential small to medium print businesses, across an area of over 25 thousand kilometres.
Focused to create business touchpoints across geographies, there are 2 campaign buses, will travel all 4 regions of India, catering to both direct channel and indirect channels, in collaboration with partners KMI and Technova. Outfitted with Production Print Engines, the campaign will showcase live demonstrations to the visitors to experience the benefits and explore new business opportunities with Colour – AccurioPrint C4065 and the Monochrome – AccurioPrint 2100.
The PrintXpress Roadshow is designed to merge the network of small print businesses with Konica Minolta’s dependable print solutions. Integrated with samples on display, the campaign buses have embarked on separate routes across the country to display the products’ functionality in the avenues of Digital printing and Print-on-demand, to both prospective and current clients, across towns such as Rohtak, Gorakhpur, Siliguri, Nasik, and Barpeta.
Commenting on the beginning of PrintXpress, Mr. Katsuhisa Asari, Managing Director, Konica Minolta Business Solutions India Pvt. Ltd., said, “As leading print solutions provider, we are highly aware that printing businesses and in-house print departments are expected to produce impeccable print products within the shortest of deadlines, with changing user expectations. This is why, we understand the value of bringing in sturdy construction, high performance, and smart inline finishing options to small and burgeoning print businesses in India. With this new edition of the PrintXpress campaign, we want to democratize streamlined workflow processes, to a wide array of print businesses, creative agencies, book publishers, and commercial printers residing in the cities and towns”.
Continuing the milestone of Konica Minolta’s 150-year anniversary, the PrintXpress campaign is an extension to early 2023’s “PrintXpress – Innovation in Print” Campaign that covered 150+ Cities, reporting an in-person attendance from 3000 customers, over the course of 5 months, covered a notable 48000+ kms.
21, Dec 2023
KidZania’s Winter Wonderland: A Magical Festive Extravaganza Captivates Families
Noida, December 21, 2023 – The enchanting Winter Wonderland festivities at KidZania Delhi NCR and Mumbai kickstarted on 15th December 2023 and will conclude on January 7, 2024, leaving behind cherished memories of a magical holiday season. Families and children indulged in the timeless charm and joyful spirit of the holidays throughout the celebration, turning KidZania into a haven of festive joy.
Event Highlights:
● Giant Snow Globe
● Tinkle Mega Collection Box
● Nestle Ceregrow Christmas Art Challenge
● FSM Carol Singing Workshop
● Santa Parade with RightZkeepers
● Christmas DIY
Games:
● Ballistic Bingo Blast
● Arctic Pin Tumble
● Jolly Ring Toss Challenge
Rahul Dhamdhere, Chief Marketing Officer of KidZania India, said, “As the season unfolded, we witnessed hearts filled with goodwill and the joy of carols at KidZania. Our commitment to bringing the enchanting charm of Christmas, especially to children, is evident in the unforgettable experiences crafted through meticulously planned activities. In the spirit of love and generosity, we are treating every visitor to delectable food, cherishing moments that make this time of year truly special.”
21, Dec 2023
Quantum Energy Inaugurates New EV Showroom in Noida
21 December 2023: Quantum Energy, a leading electric vehicle (EV) startup specializing in the design, development, and manufacturing of electric scooters, has announced the inauguration of its new showroom in Noida, Uttar Pradesh. This new addition marks the 1st EV two-wheeler showroom in the state, further expanding Quantum Energy’s presence and accessibility to Indian customers.
The showroom inauguration took place in the presence of esteemed dignitaries and senior officials from Quantum Energy. Spanning approximately 650 square feet, the newly inaugurated showroom operates under the dealership name Mohak Energy. The strategically positioned showroom provides a convenient hub for customers to explore Quantum Energy’s cutting-edge electric scooters and firsthand experience their advanced features.
At the Mohak Energy showroom, all Quantum Energy electric scooters are prominently displayed, allowing visitors to marvel at the impeccable design, impressive performance, and exceptional build quality of each vehicle. The diverse lineup of electric scooters includes the Plasma, Elektron, Milan and Bziness range, catering to a wide range of commuting needs for Indian consumers.
Specifications of the showcased electric scooters:
● Plasma – Powered by a 1500 W motor; top speed of 65 km/h; offers an impressive range of upto 110 km on a single full battery charge. Price – INR 1,21,205 Ex showroom, Maharashtra
● Elektron – Equipped with a 1000W motor; top speed of 60 km/h; provides a range of upto 100 km on a single full battery charge; Price – INR 92,055 Ex-showroom, Maharashtra
● Milan – Driven by a 1000W motor; top speed of 60 km/h; offers a range of upto 100 km on a single full battery charge; Price – INR 87,896 Ex-showroom, Maharashtra
● Bziness – Empowered by a 1200W motor; top speed of 55 km/h; provides a range of upto 110 km in on a single full battery charge; Price – INR 98,291 Ex-showroom, Maharashtra.
● Bziness Pro – Empowered by a 1200W motor; top speed of 55 km/h; provides a range of upto 130 km in on a single full battery charge; Price – INR 1,17,200 Ex-showroom, Maharashtra.
Speaking about the launch, Mrs. Chakravarthi C., Managing Director of Quantum Energy Limited, expressed,” With the opening of our new store in Noida, we are excited to increase our presence in Uttar Pradesh even further. It is quite promising that there is a rising interest in electric two-wheelers in the state. Numerous cutting-edge features of our Quantum Energy scooters strongly appeal to all market sectors. Our commitment to making our cutting-edge electric scooters more accessible to the public is fueled by the growing demand for environmentally friendly mobility options. We are currently trying to create more showrooms in Uttar Pradesh to accommodate this demand and make our eco-friendly mobility products more easily accessible.”
Quantum Energy has expanded its network of showrooms around India to an amazing 55 with the opening of the Noida showroom. With the support of the prestigious Kusalava Group, which has over 50 years of experience in the automotive industry, Quantum Energy is committed to reducing carbon emissions, reducing its carbon footprint, and making India a leader in sustainable mobility worldwide.
21, Dec 2023
UPI transactions witnesses 118% rise at retail stores in 2023: PayNearby Report
Assisted e-commerce (meta commerce) grows by 91% in semi urban and rural retail counters
- PayNearby releases detailed analysis on ‘assisted digital transactions’ FY23, in its third Pan-India report titled Retail-O-Nomics
- Insurance policy purchase and insurance premium collection saw a massive 150% growth in transaction and 140% in customer adoption
- PAN Card issuance services have seen a steep growth of 437%
- During PM-Kisan Samman Nidhi fund release, cash withdrawal on an average grew by 36% as compared to the rest of the year
- Amongst credit products, personal loan and gold loan, saw good adoption at the last mile, crossing seven-figure mark in disbursements within few months of launch
- Bill payments service at local stores witnessed an increase of 74% in value and 39% in volume
Mumbai, 21th December, 2023: PayNearby, India’s largest branchless banking and digital network, today released data report ‘Retail-O-Nomics’. It highlights Unified Payments Interface (UPI) transactions saw a 118% and 106% increase in volume and value respectively at semi-urban and rural stores, representing the growing adoption of UPI beyond Tier II regions in the country. In addition, mPOS (Mobile Point of Sale) acceptance too witnessed a growth of 5% in value, emphasising the increasing adoption of cutting-edge technology among small merchants.
Insurance policy purchases and premium collections surged by 150% in transaction volume and 140% in new customer adoption, underlining the role of digital retail stores in addressing the challenges of insurance penetration in Bharat, and their gradual evolution into multi-utility centres for citizens.
The insights are part of the third edition of the Pan-India report titled ‘Retail-O-Nomics’ released by PayNearby. The report has been prepared based on transactions conducted across a million-plus PayNearby retail touchpoints, consisting of kirana stores, mobile recharge stores, medical shops, customer service points (CSPs), travel agents, etc. throughout the country. The findings compare business data from January to November 2023 with the same period in the year 2022.
As per the report, the nationwide new registered retailer count increased by 9%, underscoring the eagerness of the retail community to participate in India’s growth story by facilitating assisted financial and digital transactions at nearby stores. Overall, transactions grew by 10% both in volume and value. The transactions include not only banking and financial services, but also digital services like utility payment, cash collection, credit, insurance, assisted commerce and more, indicating a significant behavioral shift among consumers in these regions towards assisted digital methods for their banking and lifestyle needs, contributing to their integration into the formal economy.
In 2023, Micro ATM and AePS cash withdrawals, pivotal for rural and semi-urban digital counters (retail stores), fell short of expected growth. However, MATM device demand remained robust, marking a 17% surge in purchases compared to last year. Although transaction volume decreased, the average cash withdrawal per transaction grew slightly from ₹2595 in 2022 to ₹2624 in 2023. Notably, AePS withdrawals surged consistently by 30-40% during DBT releases, notably during PM Kisan Yojana credits, as compared with the rest of the year.
The report also highlights a staggering 65% surge in cash collection at retail counters, reflecting soaring demand for credit and financial solutions nationwide. With an average monthly collection of ₹1,700 crores, the company witnessed heightened demand across various processes, including a remarkable 25% surge in EMI collections for NBFCs, MFIs, and Small Finance Banks. This uptick in EMI collections signifies a rising awareness and interest in credit and financial offerings at the grassroots level. Additionally, positive growth in subscriptions for OTTs, online education, and online gaming underlines a latent demand for digital services, indicating Bharat’s growing affinity towards digital products.
Amongst credit products, business, personal, and gold loans gained rapid traction, surpassing a seven-figure mark in loan disbursement. Impressively, 21% of applicants were new to credit (NTC), reflecting a growing trend. The average age of 28-30 highlights a dynamic, youthful entrepreneurial base. These loans, catering to SMEs’ working capital and individual lifestyle upgrades, underscore the urgent need for scalable, affordable credit solutions for India’s unhindered progress.
The assisted e-commerce segment, meta-commerce emerged as another significant highlight this year, with a network of ~40,000 retailers actively engaged in providing e-commerce services. Particularly noteworthy is the substantial traction of the Branded Shop category, featuring top brands across consumer electronics, mobile accessories, kitchen appliances and more. Popular categories in the ecommerce portfolio include grocery, grooming, toys, and healthcare products. The average ticket size in the branded shop category was ₹3,184, while for the rest of the ecommerce portfolio, it was ₹1,586.
FY 2023 saw a surge in re-banking at retail counters, opening 175,000 new current and savings accounts. The report highlights a robust 202% growth in account balances compared to last year.
Commenting on the report findings, Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, “Embracing rural India’s pulse, Retail-O-Nomics depicts a narrative where hinterlands not only keep pace with urban areas but actively integrate into the formal economy. The surge in GTV results from not only the growth in traditional banking and ATM services but also the adoption of products like UPI and MPOS, NTC credit solutions, insurance, e-commerce and more. Despite this, there’s still a huge untapped market needing the right product, pricing, and distribution for easier adoption. This report aims to catalyse dialogues and implement measures for widespread financial and digital service accessibility, especially in Tier II and beyond. Committed to this vision, we empower retailers and consumers through user-friendly solutions, focusing on technology simplification and democratization via our Distribution-as-a-Service network.
A case in point is the introduction of assisted ecommerce in our network. With this service, rural aspirational customers are getting the choicest products at a nearby store, retailers are seeing enhanced income, and e-commerce partners are not only reaching new markets, but seeing reduced returns rates, optimizing overall business costs. In fact, return rates through meta commerce are nearly 1/3rd of the standard return rate witnessed by B2C ecommerce platforms, highlighting the significant role played by human interventions at retail counters in the overall consumer experience.”
Bill payments spiked by 74% in value and 39% in volume, while mobile recharge grew by 3%. Assisted Income Tax Return (ITR) services rose by 4%. Travel bookings maintained an 8% growth in flights and 6% in rail bookings during festivals. New PAN Card issuance and corrections skyrocketed by 437%. Notably, 41% of banking transactions occurred from 3.00 pm to 9.00 pm, highlighting retail outlets’ crucial role in meeting banking and digital needs, especially within the PayNearby network.
21, Dec 2023
Year-End Story Quote from Lexar, a global giant in Flash memory solutions
“As another year comes to an end, the memory solutions market did witness an increase in demand for high quality storage solution devices that are faster, secure, with massive capacities. In response to changing customer needs, we have expanded and designed our new product line to meet the demands of a dynamic market. For example, in the gaming sector, we now offer high-quality DDR5 and DDR4 RAMs, along with SSDs that reach speeds of around up to 12000 MB/Sec, tailored for gaming enthusiasts. While DDR4 remains popular, we’re gradually transitioning to the faster DDR5 interface to keep up with technological advancements.
Our gold microSD, a pioneering product with V60-rated video capacity, has been instrumental in meeting the growing demand for high-performance storage solutions. Additionally, our USB 3.0 to 3.2 flash drives have set new standards for speed and reliability in USB storage.
As we look ahead, we are excited by the opportunities presented by emerging trends, such as the increasing popularity of drone photography in India. The demand for high-speed microSDs capable of recording 4K quality RAW videos is on the rise, and Lexar is poised to meet this demand with our innovative solutions.
In the coming year, we remain committed to our mission of delivering exceptional products that empower our customers to do more. With a focus on next-generation innovations that are cutting-edge, reliable and secure, we are confident in our ability to continue leading the storage solutions industry in India.”
21, Dec 2023
Suzuki Motorcycle India’s Suzuki Matsuri echoes with success in Bangalore
Bangalore, 21 December 2023: Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, successfully concludes the second edition of Suzuki Matsuri in Bangalore, marking an unforgettable celebration of motorcycling culture and community spirit. Held at the JK Grand Arena, the event witnessed participation from more than 3,300 enthusiasts showcasing their passion for motorcycling.
Expressing gratitude to the participants, Mr. Devashish Handa, EVP Sales, Marketing & After Sales, Suzuki Motorcycle India said, “We are delighted by the tremendous response to Suzuki Matsuri in Bangalore. Having over 3,300 enthusiasts actively participate is truly gratifying. Suzuki Matsuri isn’t just an event; it’s a celebration of the dynamic motorcycle community. We appreciate the support and enthusiasm that participants brought to make this edition an outstanding success.”
Event Highlights:
- · Iconic Rides: Taking the centerstage were Hayabusa parade and Gixxer parade, drawing admiration from the crowd. These parades not only showcased the prowess of motorcycles but also united riders in a shared appreciation for the legendary Hayabusa and the dynamic Gixxer.
- · Engaging Experiences: Attendees immersed themselves in a variety of thrilling experiences, from navigating specially engineered Gymkhana Tracks that tested their skills to indulging in the ultimate speed rush on the Zip Track. The Urban Enduro Adventure showcased the dynamic versatility of Suzuki motorcycles. Participants also seized the chance to engage and interact with industry experts who provided valuable insights into the latest motorcycle trends.
- · Creative Canvasses and Culinary Delights: The Art & Graffiti Zone became a creative haven, adorned with captivating installations and graffiti, adding an artistic touch to the festival. Culinary Cruise offered a diverse range of delectable food options, ensuring a delightful culinary experience for all attendees.
- · Star-Studded Entertainment: The event’s entertainment lineup lived up to its promise, with the charismatic emcee Rustom K Patel keeping the energy high and DJ Vijay Kumar U D setting the stage for an electrifying atmosphere. This was followed by a mesmerizing headlining performance by artist Raghu Dixit.
21, Dec 2023
82% of professionals are concerned about job redundancy due to emerging technologies: Hero Vired Report
· A significant 78% of respondents recognize upskilling as a proactive strategy to navigate the rapidly changing work landscape
· A significant 81% of respondents who have upskilled in the last 1 year, utilised online courses in their learning journey
· 43.5% of professionals believe that the need for upskilling is as frequent as every 6 months
· 75% women who upskilled, found it easier to get back to work post a career break
Bengaluru, 21 December 2023, National: A recent report on ‘Future of the Skills Landscape 2024’ by Hero Vired, a leading learntech startup from the Hero Group, revealed a notable trend among professionals and graduates. Drawing insights from a comprehensive survey that reached out to 2 lakh individuals, consisting of students, working professionals, and academicians; a significant 82% of working professionals expressed concerns over potential job redundancy due to emerging technologies. This finding underscores the unease within the workforce about the impact of evolving technologies on job security.
Interestingly, despite these concerns, 78% of working professionals recognize upskilling as a proactive strategy to navigate the rapidly changing work landscape. This acknowledgment reflects a growing awareness of the need for continuous learning and skill enhancement to stay relevant in today’s dynamic job market.
The report delves into the role of Artificial Intelligence (AI) in shaping career trajectories. 39% of respondents believe that knowledge of AI significantly influences career growth opportunities within their current organisations, and a significant 43% express dissatisfaction with the lack of adequate AI training provided by their employers. This highlights a clear gap between perceived importance and the actual provision of training in this critical technology domain.
Commenting on the findings, Akshay Munjal, Founder and CEO, Hero Vired said, “The report captures the sentiments and priorities of professionals and graduates amidst a dynamic and volatile job landscape. It illuminates concerns tied to technological changes and the urgency to upskill in order to address these challenges. Also, as professionals and companies alike are placing the long-due focus on sustainability, fitness, and mental health; job roles in these sectors will be in demand. Through our platform, we aim to address the skill gaps prevalent in the country through new-age courses that aim to make professionals future-ready for the 21st century and Industry 4.0.”
The emergence and impact of generative AI, exemplified by the late 2022 launch of ChatGPT, have sparked discussions in corporate boardrooms and households alike. Notably, 90% of respondents predict AI to be the most in-demand skill in the next five years, out of which a striking 80% anticipate AI to be the highest-paying job within the same timeframe.
The report also sheds light on the frequency and preferences for upskilling. Out of the working professionals in the age group of 18-55, both from metro and non-metro cities, 43.5% of them express the need for upskilling every 6 months. 83% of the respondents believe that upskilling, particularly in AI, will enhance their job opportunities. Moreover, with ed-tech platforms revolutionising education and enhancing accessibility, a significant 81% of respondents who upskilled themselves last year, opted for online courses in their learning journeys.
“It cites concerns tied to rapid technological advancements while underscoring the crucial role of upskilling in addressing these challenges. Upskilling will prepare future leaders to better navigate through the challenges and assist them when using technology to their advantage.” Akshay Munjal added.
Beyond the technology domain, the report also identifies the top three non-technology sector jobs expected to be in high demand: digital marketing, green jobs, and mental health coaching. As industries prioritise environmental responsibility, demand grows for professionals with expertise in Corporate Social Responsibility (CSR), corporate governance, and eco-friendly technologies. This diversification suggests a broader recognition of the evolving nature of skills required across various sectors.
Respondents who were upskilled with hard skills 6 months ago highlighted the importance of equally focusing on soft skills as well. Beyond technical expertise, employers value communication, adaptability, and emotional intelligence. As automation advances, the human touch embodied in soft skills distinguishes professionals in an evolving workplace. This dual emphasis reflects an understanding of the need for a well-rounded skill set in today’s competitive job market.
In the rapidly evolving world, anyone returning from a career break will face an obsolescence of skills. This is even more concerning for women, as a 6-month maternity leave, for instance, is bound to make most women feel inadequate, amidst a few gender-specific social stereotypes that still exist. However, the report indicated that 75% of women, who upskilled, found it easier to get back to work post a career break, thus signalling a ray of hope for them.
In essence, as individuals and organisations adapt to the evolving demands of the professional landscape, Hero Vired’s report serves as a valuable resource for understanding the dynamics of the contemporary job market. As an emerging learntech platform, it is committed to shaping a workforce that is not just future-ready but at the forefront of innovation and technological prowess.
21, Dec 2023
AAONXT Marks 3 Years of Operations, Expands Language Reach, Surpasses 1 Lakh Subscribers and 10 Lakh Downloads Worldwide
India, 21 December 2023 – As AAONXT commemorates its 3rd operational milestone on 20th December 2023, Eastern India’s premier OTT platform is elated to announce a significant achievement. As part of our strategic expansion, AAONXT has recently made its presence felt in languages from the eastern part of India, including Odia and Bengali, with plans to further broaden our linguistic offerings by introducing Assamese in the coming months.
AAONXT, Odisha’s First independent OTT platform, is aimed at showcasing web series, feature films, and documentaries across a wide variety of genres. This initiative caters to the entertainment needs of 50 million Odias across the globe who are deprived of quality cinema/content in their mother tongue. We believe in bringing a path-breaking change in entertainment at par with the changing international filmmaking/showcasing scenario.
The company, led by Founder and CEO Mr. Kaushik Das, has witnessed remarkable growth, boasting an impressive 80,000 to 100,000 regular subscribers and nearly 10 lakh downloads worldwide. This expansion aligns with AAONXT’s vision to break down language barriers and offer diverse, indigenous content to audiences around the globe. Presently available in 94 countries, AAONXT is breaking new ground in the world of regional entertainment. AAONXT’s Founder and CEO, Mr. Kaushik Das, expressed his excitement about this milestone, saying, “Our journey has been nothing short of exhilarating. We are thrilled to witness the growing global reach of AAONXT and the increasing popularity of our diverse content offerings. The inclusion of Assamese and the positive response from audiences across 94 countries are testaments to our commitment to providing quality entertainment. As we expand our language offerings and witness the overwhelming response from our audience worldwide, we are motivated to continue our mission of bringing diverse, high-quality content to every corner of the globe. AAONXT is not just a platform; it’s a celebration of culture, storytelling, and the human experience.”
Growth Highlights:
- Linguistic Diversity: AAONXT now offers content in Odia, Bengali, and will soon introduce Assamese.
- Global Presence: Available in 94 countries, AAONXT is reaching audiences across the world.
- Subscriber Base: With 80,000 to 100,000 regular subscribers, AAONXT is gaining traction globally.
- Downloads: The platform has achieved nearly 10 lakh downloads, reflecting its widespread popularity.
