20, Dec 2023
“Fail Fast, Fix Fast”; Manish Chowdhary’s mantra for entrepreneurs appearing on ‘Mission Start Ab’ launching today on Amazon Prime!
Bengaluru, December 20: Manish Chowdhary, the co-founder of WOW Skin Science, a reputed beauty and wellness brand, is all set to appear as an investor and mentor on ‘Mission Start Ab’. The brand new competitive business reality show is all set to launch today, conceptualized as a part of Amazon Prime Video’s partnership with the Office of the Principal Scientific Advisor to the Government of India.

The show will feature other luminaries of the Indian business and start-up ecosystem. Snapdeal’s Kunal Bahl and Anisha Gupta – founder, She Capital, will join Chowdhary as mentors. Designer and actress Masaba Gupta, and actor and video jockey Cyrus Sahukar will be the friends and guides of the entrepreneurs, helping them narrate and detail their journeys.
Chowdhary currently acts as a mentor for several early-stage ventures and start-ups. During his stint with the soon-to-be-released show, he aims to help build home-grown businesses, provide courage and motivation to budding entrepreneurs, and guide them on becoming India’s next unicorn.
His mantra of ‘Fail Fast, Fix fast’ – to innovate, to taste failure, and to learn – is sure to aid entrepreneurs in their journey. Chowdhary believes in repeated experimentation and innovation to fine-tune and maximize the quality of WOW Skin Science products while remaining undeterred by failure.

“We are super excited to feature the next generation of entrepreneurs on this show. I want them to master the art of ‘fail fast, fix fast’ – a mentality of overcoming adversity and emerging on top. All of them come with diverse experiences and incredible journeys. They will be evaluated by a distinguished panel of business leaders who have toiled equally hard to assert themselves as experts in their respective sectors. We look forward to an extensive exchange of ideas and a memorable show from which we can all learn and have valuable takeaways,” said Manish Chowdhary, Co-Founder – WOW Skin Science.
Aspiring entrepreneurs will speak about their journeys, challenges, shortcomings, strengths, innovations, and achievements during the show. Chaudhary and other mentors will look at these businesses through a unique lens, by assigning tasks and assessing their performance, which may pave the way for potential investments.
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- By Rabindra
20, Dec 2023
Leif Assurance Names Creative Marketing Director

(St. Louis, Mo., Dec. 20, 2023) – Leif Assurance, a full-service insurance agency that exclusively handles construction insurance, recently named Lauren Davis as Creative Marketing Director. Her role involves overseeing marketing efforts and creating strategic campaigns for the agency.
Davis has worked as Creative Marketing Director at Leif Assurance’s sister companies Powers Insurance & Risk Management and Valley Insurance Agency Alliance (VIAA) since 2019. She has a background in real estate and nursing, having worked as a real estate advisor at Coldwell Banker and as a PACU nurse at Barnes Jewish Hospital. Davis earned her nursing degree from Columbia College in Columbia, Mo.
Leif Assurance, launched in 2022, has quickly grown to more than $31 million in annual premium. The agency offers actionable risk management, as well as data-driven pricing models to build the most accurate risk profiles so contractors are rewarded for safe job sites with earned insurance savings. Leif provides cost-effective and comprehensive insurance solutions for worker’s compensation, general liability, builders’ risk, inland marine, and commercial auto.
“Lauren is now responsible for leading the marketing efforts across all three of our expanding organizations,” said Leif Assurance CEO JD Powers. “Her strong leadership and valuable contributions to our family businesses make us excited about her future accomplishments.”
Leif Assurance is in Powers Insurance & Risk Management’s building at 6825 Clayton Ave. along with sister company VIAA, a cohesive family of more than 160 independent insurance agencies in Missouri and Illinois. Powers Insurance & Risk Management is one of the largest family owned and operated independent insurance agencies in the bi-state region. For more information about Leif Assurance, call (314) 202-4200 or visit www.leifassurance.com.
20, Dec 2023
HMD Pioneers E-Waste Awareness with Shikhar Dhawan Foundation, Bridging Knowledge Gaps for Underprivileged Youth
Mumbai, 20th December 2023: HMD, the maker of Nokia phones team up with the Shikhar Dhawan Foundation for a multifaceted initiative. The collaboration aims to provide smart devices to disadvantaged students in the Delhi NCR region, addressing the challenges of affordability and accessibility in advancing e-learning opportunities in India. The commemoration extended beyond device distribution, incorporating a plantation drive and raising awareness about e-waste and sustainability, including UPI payments among underprivileged communities. The inaugural distribution event occurred at NeeV – A Learning Centre in Village Nangli Umarpur, Golf Course Extension, Gurugram, with the presence of and Ravi Kunwar (VP, India & APAC, HMD Global), alongside key leaders from both organizations.
The goal was to promote awareness among school children at NeeV about e-waste management. Additionally, HMD kick-started a tree plantation campaign at the school.
In India, tablets and smartphones have become essential tools. Yet, students from less privileged backgrounds face a substantial challenge due to financial constraints, hindering access to smart devices. HMD and the Shikhar Dhawan Foundation are committed to addressing this digital gap. And improve e-learning opportunities for all students.
During the event, Ravi Kunwar (VP, India & APAC, HMD Global), said, “This initiative seamlessly aligns with HMD commitment to ensuring universal access to affordable, durable, and eco-conscious technology. Collaborating with the Shikhar Dhawan Foundation, a partner that shares our values of creating profound and sustainable impacts in people’s lives, brings us immense joy and serves as a manifesto for our dedication to reducing e-waste. At HMD, our mission is to empower individuals with the right technology while championing sustainable practices”.
Amitesh Shah, CEO of DA-ONE (a Shikhar Dhawan initiative), emphasized, “Technology access is indispensable for lifelong learning, transcending geographical boundaries. Through this initiative, our aim is to empower students, enabling them to make significant contributions to their communities. Our collaboration for this endeavour enables us to extend our reach to underprivileged school children, providing them with the tools to reshape the future with a wealth of resources at their disposal.”
Dr. Kanika Dewan, Director of Impact and Strategy at the Shikhar Dhawan Foundation, expressed her enthusiasm, stating, “We are delighted to collaborate on this initiative aimed at enhancing e-learning accessibility in India. While technology has played a remarkable role in expanding the reach and enhancing the quality of education, basic smart devices remain a luxury for a significant portion of the country. By providing these essential tools to our promising young minds, we are making a substantial investment in the future. Our commitment persists in working towards ensuring that every student has access to quality education.”
20, Dec 2023
SuPr Innovative labs Pvt Ltd Revolutionises the Future of Workspaces by Unveiling DesQ- Redefines Sustainability and Productivity at BCA Singapore
Bangalore, 20th Dec 2023 — SuPr Innovative Labs, a research-based design company, has achieved a ground-breaking milestone in the sustainability space with the successful implementation of DesQ at “Singapore’s First Super Low Energy Building” at BCA Braddell Campus(Building and Construction Authority) Singapore.
SuPr Innovative Labs’ DesQ Improve HVAC Energy Savings to 30% helping them, save energy and reduce carbon footprint while providing sustainable work solutions for employees. SuPr Innovative Labs has achieved a ground-breaking milestone, positioning itself at the vanguard of a transformative era that is set to redefine the landscape of workspace sustainability and productivity.

In addition to BCA Singapore, SuPr Innovative Labs has also installed DesQ at the National University of Singapore-Singapore, SBI General Insurance headquarters-Mumbai, Mahanagar Gas-Mumbai, Airtel Nxtra-Gurgaon, Elemental Reality-Hyderabad, and Arth design Build-Hyderabad. Through these projects, DesQ has made a significant societal impact by reducing CO2 emissions by 1.7 million lbs, effectively minimizing its environmental footprint.
Talking about the project Mr. Abhay Chitransh CEO of SuPr Innovative Labs Pvt Ltd said “Innovation is at the heart of our mission. With the successful implementation of DesQ at BCA Singapore, we are not just transforming workspaces, we are catalyzing a paradigm shift towards sustainability, ushering in an era where the well-being of individuals and the planet are integral to every design choice.”
Sustainable Innovation
SuPr Innovative Labs addresses the critical challenge faced by the global buildings and construction sector, responsible for 36% of the world’s energy consumption and over one-third of annual carbon emissions. Committed to leading a sustainable revolution, SuPr aims to reduce carbon footprints in workspaces, offering accessible and affordable solutions with significant cost savings.
DesQ, SuPr’s revolutionary product, showcased remarkable results at BCA Skylabs Singapore in 2021, achieving a notable 21.7% HVAC energy savings and an impressive 9.2% total energy savings. This ground-breaking solution leverages UFAD/OHAD technology to optimize air circulation, achieving human-level air disbursement. With a 54% reduction in viral infections, DesQ promotes a healthier workplace, delivering clean air for psychological comfort. Designed for recyclability, DesQ is a lasting and eco-friendly solution that goes beyond sustainability, enhancing productivity, reducing absenteeism, and boosting revenue realization in modern workplaces.
19, Dec 2023
Fifth Edition of “What Matters” Drives Conversations on Climate Change, Sustainability, and Cultural Resilience
In the face of a global crisis marked by climate change and environmental degradation, our society stands at a critical juncture. Extreme shifts in our systems and way of life are underway, necessitating a transformative and holistic response through collaboration and reimagination.
This edition of What Matters marked a significant milestone as the initiative continues its mission to inspire, educate, and catalyze change. The event was conducted on December 14, 2023, and featured a fireside chat between Mr. Ashok Kadsur, co-founder, SignDesk and the multifaceted Mr. Ajay Raghavan, co-founder of Bangalore Creative Circus, the Initiative for Climate Action and Studio Madhatter. A convergence of visionaries, the dialogue unfolded as a testament to the rich exchange of ideas and insights driving the event.
Mr. Raghavan was a leading employment lawyer and senior partner at Trilegal who transitioned from his successful legal career to rise to prominence in environmental activism, creative pursuits, and sustainability initiatives.
During the conversation, he shed light on the serious changes our planet has undergone, attributing them to human actions. He emphasized individual responsibility in combating climate change, encouraging small, everyday changes that, when multiplied, can lead to a transformative impact.
He urged a shift in perspective, highlighting that ‘action’ doesn’t solely rest on external entities; rather, it begins with individual choices. Encouraging a mindset of personal responsibility, he emphasized the cumulative impact of small, everyday changes individuals can make in their homes and workplaces and these seemingly modest efforts, when multiplied across many people, have the potential to drive a massive transformation toward a more sustainable future.
He spoke about the dual approach needed for climate action, comprising mitigation and adaptation. Mitigation involves reducing our individual impact, such as minimizing carbon footprints. However, he stressed that adaptation is equally crucial, especially in regions like India with a significantly vulnerable population. While individuals may not control global outcomes, he encouraged taking local action. Each citizen has the power to influence and protect the environment at the local level, fostering a ripple effect that can contribute to global change.
When Mr. Raghavan initiated the Bangalore Creative Circus, the focus was on fostering collaboration to address complex challenges. Recognizing that no single individual can solve these problems alone, he emphasized the essential role of trust in collaboration. According to him, building camaraderie and a common purpose are crucial in establishing trust within a community. He highlighted that when people see the value of collaboration—realizing that working together yields greater benefits than individual efforts—it becomes the catalyst for effective collaboration.

Discussing work-life balance, he emphasized the importance of having a life beyond work, whether through friendships or personal passions. Maintaining different interests contributes to entering the workplace with a positive mindset. He underscored the counterproductivity of excessive stress, advocating for a healthy balance. He recommended the value of disconnecting from work and reconnecting with nature as a means to unwind and gain a fresh perspective on life.
In managing stress, he highlighted the significance of a robust support system comprising friends and family. “Cultivating habits and friendships becomes essential, providing crucial support. Encouraging diverse passions like travel, sports, and art, he noted their motivational impact in achieving a balanced and fulfilling life” he said.
When discussing his definition of ‘culture,’ he highlighted the enthusiasm and support for sustainability in Bangalore, which drives the vibrancy at Bangalore Creative Circus. He introduced the concept of permaculture, emphasizing the importance of a permanent culture, evolving into what they now term ‘regenerative culture.’ This culture, he explained, fosters appreciation for everyone’s contributions, transcending backgrounds or roles.
“In a regenerative culture, every individual is recognized as equally important within a unified system, promoting an environment where everyone can thrive. Cultivating such a culture, whether in the workplace or broader community, encourages widespread contributions, grounded in the acknowledgment that every person holds significance” he remarked.
As the session concluded, Mr. Raghavan left attendees with a reflection on the significance of purpose. He emphasized that a sense of purpose can propel individuals a long way, enabling the pursuit of endeavors that bring immense joy. In a world grappling with challenges, his insights encourage a collective journey toward meaningful goals, driven by a shared sense of purpose to shape a sustainable future.
Reflecting on the interconnectedness of the universe, Mr. Ashok Kadsur remarked, ‘Let’s not forget that the entire ecosystem, or the entire universe, is set because every piece has its own activity. Similarly, every human being has a set task given to them from the moment of birth, guided by the universe. Our challenge arises from overthinking and creating unnecessary hierarchical constructs. By harmonizing with nature, we dissolve these complexities and find seamless alignment with our destined path”.
As the event drew to a close, Aarthy Venkat, Head of Strategy at SignDesk, extended her gratitude to Ajay, remarking, “Some conversations possess the power to truly inspire, and this was undeniably one of them. As a fellow lawyer, the insights shared were deeply inspiring”.
“What Matters” is an employee enrichment initiative orchestrated by SignDesk, a global provider of document automation technology. The events include talks and interactive Q&A sessions with distinguished leaders, which are live-streamed for wide accessibility and engagement. The initiative serves as a platform to empower employees with continuous learning & personal growth and enables organizations to foster culture & wisdom.
19, Dec 2023
Bisk Farm Boards Rashmika Mandanna as Brand Ambassador
Bengaluru — December 19, 2023: Bisk Farm, one of India’s leading Biscuit and bakery brands today announced its partnership with leading actress Rashmika Mandanna as their Brand Ambassador. The versatile, award-winning actress will be the face of the ‘RUSKIT Brand’, which offers a delicious range of crunchy baked toast in 4 variants for a perfect tea-time partner. Bisk Farm is known for its innovation, quality, and flavor, and with Rashmika Mandanna by its side, the brand is all set to create a significant buzz in the market and soar to new heights on its quest to become a household name across India.
With her infectious energy and lively personality, Rashmika mirrors Bisk Farm’s commitment to bringing joy and happiness to consumers through its delectable range of products. Bisk Farm is focusing on strengthening its position in the Rusk category, a significant contributor to the company’s total revenue. Taking the first mover advantage of adding pedigree to the local Rusk, BISK FARM RUSKIT has successfully made deep inroads into the Indian Palates.

Speaking on the occasion, Mr. Vijay Singh, Managing Director of Bisk Farm, expressed his enthusiasm about the partnership, stating, “We are delighted to welcome Rashmika Mandanna to the Bisk Farm family as our Brand Ambassador. Her undeniable charm and widespread appeal perfectly embodies the spirit of Bisk Farm – a brand synonymous with fun, freshness, and deliciousness. Her strong connection with the millennial audience makes her the perfect choice to represent our brand and further strengthen our presence in key markets. We look forward to an exciting journey with Rashmika as a key partner in shaping the narrative and engaging with consumers on a deeper level across the nation for substantial revenue growth.”
Expressing her excitement about the association with the brand, Rashmika Mandanna said “Bisk Farm is one of the fastest-growing FMCG brands in India, and their commitment to growth and innovation resonates deeply with me. I believe that this partnership will be a fruitful one, and I look forward to connecting with my fans through Bisk Farm’s delicious and wholesome products.”
SAJ Food Products, which is India’s fourth-largest biscuit and bakery brand, aims to achieve a revenue milestone of Rs 5000 crore by FY29, aligning with its vision to transform its flagship brand, BISK FARM, into a truly national brand. The strategic move to rope in actress Rashmika Mandana, “The National Crush of India” as the face of its RUSKIT brand is a significant step towards achieving this goal.
Coinciding with this announcement, Bisk Farm has also unveiled an exciting 360-degree campaign celebrating the perfect pairing of RUSKIT’s satisfying crunch with Rashmika Mandanna’s versatility and playful charm. The campaign introduces the celebrated actress as the protagonist named Meena Bhai—a feared don terrorizing a busy market. The campaign takes viewers on a hilarious journey as Meena Bhai reveals the magic in every cup with #TheresNoTeaWithoutRUSKIT. The tagline perfectly captures the essence of the campaign, highlighting how Ruskit’s irresistible flavors and satisfying crunch are the essential missing piece to a perfect cup of chai.
With an eye on a pan-India presence, SAJ Food is also gearing up for deeper market penetration, with a special focus on key markets in Karnataka and other southern states. To fuel its growth ambitions and expand its reach, SAJ Food commissioned its sixth facility in Bengaluru, Karnataka in March 2022. With a strong brand vision, strategic expansion plans, and popular celebrity endorsements, SAJ Food is poised for significant growth in the years to come.
19, Dec 2023
U Gro Capital’s Impact Financing Receives Endorsement of Dutch Entrepreneurial Development Bank, Fmo
Mumbai, December 19, 2023: U GRO Capital, a leading DataTech NBFC focused on MSME lending, announced today that it has successfully raised ~INR 2,500 million through Non-Convertible Debentures (NCDs) from FMO, the Dutch entrepreneurial development bank. The INR-denominated NCDs issuance was fully subscribed by FMO, reflecting the bank’s commitment to fostering inclusive and sustainable prosperity by supporting entrepreneurs.

U GRO Capital has been focused on bridging the credit gap in India’s MSME Sector. Over the past 5 years, it has provided credit to more than 80,000 small businesses and has facilitated economic growth and employment. In a recent survey, it was found that 94% of the survey participants witnessed growth in their business turnover and there was a 36% growth in employment post availing loans from UGRO.
In its 5-year journey, the Company has received endorsement of its Impact Financing program in the form of Equity Capital from IFU of Rs. 2,400 million in May 2023. In addition to this, of its total borrowings, ~20% consist of Development Financial Institution and Impact Funds, both in India and globally, such as ResponsAbility, Calvert Impact Capital, Enabling Qapital, SIDBI and others.
U GRO Capital’s diversified borrowing profiles and an impact-driven business model have ensured that its liability is well diversified and not to be fully dependent upon the Banking system of India which is also the regulatory guidance. This has happened due to its unwavering commitment towards the Micro Enterprises of India and its ability to demonstrate the impact being generated by its lending to these customers.
Mr. Shachindra Nath, Founder and Managing Director of U GRO Capital, commented on the collaboration, saying, “This transaction is proof of U GRO Capital’s ability to forge partnerships with and attract funding from reputed global DFIs. We share a common vision of financial inclusion with impact funding organizations and are excited to collaborate with FMO to meet the diverse financial needs of India’s underserved MSMEs. Impact investors are critical funding partners in enabling us to bridge India’s massive credit gap in the MSME sector, and we will continue to leverage our technology and credit expertise to service MSMEs across the spectrum via our multi-channel distribution model.”
Ms Aleksandra Gazy, Senior Investment Officer at FMO said, “We are pleased to partner with U GRO Capital in their mission to empower MSMEs in India. MSME Finance is a key driver for financial inclusion, and U GRO Capital’s mission to solve the small business credit need is in line with our vision of promoting inclusive and sustainable prosperity. We are confident that together we will positively impact the lives of MSME borrowers. The association will help strengthen our commitment towards greater financial inclusion in India.”
19, Dec 2023
50,000+ students in Andhra Pradesh to benefit from University of Melbourne CSR sponsorship program
National, 19th December 2023 – More than 50,000 underrepresented Indian school students in grades 9-12 are set to benefit from a Schools Engagement Program to promote social mobility and career advancement, as the University of Melbourne joins community and government partners in Andhra Pradesh to expand the transformative initiative.
The Schools Engagement Program integrates into the students’ curriculum, with modules underpinned by positive psychology and coaching to help them understand themselves and the career paths of interest to them, and of use to their communities.
This builds the students’ awareness, aspirations, and agency, with increased levels of self-confidence, self-esteem, and self-management reported, as well as an improved ability to make informed decisions and plans. The University is partnering with the Government of Andhra Pradesh, the Department of School Education, Rotary International Districts in Zone 7, Rotary India Literacy Mission, and Samaghra Shiksha, Andhra Pradesh, to support the program, delivered by Global Education Solutions.
The Schools Engagement Program launched in 2019 and has already reached 8237 students and supported 178 teachers and around 15,000 parents, care providers, and guardians. The program has run in ten schools in Pune and nine schools in Madurai.

University of Melbourne Deputy Vice-Chancellor (Global, Culture and Engagement) Professor Michael Wesley said he is proud of the University’s ongoing commitment to innovative educational solutions in India. “The Schools Engagement Program is one of the most important partnerships we have piloted in India and the enduring impact it has had on the lives of young people, particularly disadvantaged girls, inspires us to replicate it in as many schools as possible,” Professor Wesley said. “It helps local students, and their parents and guardians, explore what is possible in their future careers as we expand the program from 8000 to a projected 50,000 by the end of 2024.”
Planning is also underway for further expansion of the Schools Engagement Program into other regions in India.
Quote from Sri. B. Srinivasa Rao, I.A.S, State Project Director, Samagra Shiksha, Andhra Pradesh:
“The Schools Engagement Program is a pathway paved for the students of Andhra Pradesh to promote social mobility and career advancement using the transformative power of education.”
Quote from Dr Mahesh Kotbagi, Rotary International Director 2021-23, Trustee Rotary India Literacy Mission:
“Schools engagement programs in Andhra Pradesh, India will develop global culture. The biggest challenge of converting 59% of women/girls’ literacy ratio on the higher side will be achieved through this future vision program consisting of diversity, equity and inclusion. Equality of gender for quality education rights will be mainstream.
Parents’ approach will be a positive change when they see their children exploring their mindset and thinking out of the box with the ” WOW” factor. One World One Peace One Life will come into the path of reality.”
19, Dec 2023
The impact on businesses when a leader unexpectedly passes away.
The passing of a business leader who played a pivotal role in its success can have profound effects. Such events often trigger changes in strategy, leadership dynamics, and company culture, impacting stakeholders and the business trajectory. As leadership transitions occur, maintaining the founder’s vision becomes crucial for sustained success. The sudden loss of a visionary leader can send ripples through the business world, reshaping the landscape they once dominated. In India, the demise of Dhirubhai Ambani, the driving force behind Reliance Industries, marked a turning point. His sons, Mukesh and Anil Ambani, navigated the intricate challenge of carrying forward their father’s legacy while forging their distinct paths.

Globally, the tech giant Apple faced a similar scenario with the death of Steve Jobs. Jobs was synonymous with Apple’s innovation and success, and his passing raised concerns about the company’s future. While Apple has continued to thrive under new leadership, Jobs’ imprint on its culture and product philosophy endures.
The passing of a charismatic leader often triggers fluctuations in a company’s finances and stock performance. In India, Reliance Industries faced initial uncertainties after Dhirubhai Ambani’s death, leading to stock volatility. The perceived stability associated with the founder was temporarily disrupted, impacting investor confidence.
Globally, Apple experienced a similar pattern following Steve Jobs’ passing. The market initially responded with caution, reflecting concerns about the company’s ability to sustain its innovative edge without Jobs at the helm. Apple’s stock saw fluctuations during this period, showcasing the direct link between leadership perception and market dynamics.
After Walt Disney died in 1966, the Walt Disney Company faced a period of uncertainty and transition. Walt Disney was not only the co-founder of the company but also the creative force behind many of its successful ventures, including iconic characters like Mickey Mouse and Disneyland. Following his passing, the company struggled initially to find the same level of creative direction. However, under the leadership of executives like Roy O. Disney, Walt’s brother, and subsequent CEOs, the company underwent a revitalization. They diversified into areas such as theme parks, television, and film, expanding Disney’s influence globally. While Walt Disney’s death marked the end of an era, the company demonstrated resilience by evolving its business strategies and continuing to be a major player in the entertainment industry.
These examples illustrate the critical role a founder plays in shaping a company’s identity. The departure of such leaders prompts strategic recalibration, with businesses striving to balance continuity and evolution. Navigating leadership transitions requires preserving the core values instilled by the departed leader while adapting to new challenges and opportunities.
In essence, the impact of a leader’s passing transcends financial metrics, shaping the very essence of a company. It underscores the importance of succession planning, organizational resilience, and the enduring influence of a founder’s vision. As businesses grapple with such profound losses, the ability to embrace change becomes paramount for sustained success.
The impact on finances and stocks underscores the psychological aspect of leadership in investor perceptions. The initial turbulence often gives way to a reassessment of the company’s fundamentals and strategic direction. As investors gain confidence in the continuity of a sound business strategy, stock performance can rebound, highlighting the resilience of well-established companies in the face of leadership transitions.
19, Dec 2023
Unveiling Acer FA200 PCIe 4.0 SSD: Elevate Your Digital Experience to New Heights
New Delhi, 19th December 2023: BIWIN Storage Technology introduces the Acer FA200, a cutting-edge PCIe 4.0 SSD for the discerning needs of gamers and content creators. With a combination of a high-performance controller, premium NAND flash ICs, and the latest NVMe 2.0 interface, the FA200 offers sequential read speed of up to 7200 MB/s. Its sleek single-sided design ensures compatibility across a wide range of devices, from desktops and laptops to the PS5, making it the ultimate choice for storage expansion and upgrades.

Reasons To Buy
· Faster Read & Write Speeds
· PCIe Gen 4 x4 NVMe 2.0
· Single-sided design
· Heat Dissipation
· Power Management
· HMB technology, plus SLC Cache
“The dynamic digital ecosystem evolves rapidly and it is paramount to ensure a seamless digital experience without any lag. This assumes all the more significance for a few intensive tasks like 3D rendering, AAA gaming as well as design, and Acer FA200 is the most perfect cutting-edge solution. We are happy to take it to Indian consumers,” said Rajesh Khurana, Country Manager at Consumer Business for Biwin, adding that Acer FA200 PCIe 4.0 SSD would be made available across the country by Fortune Marketing and its channel partners.
Acer FA200 uses a state-of-the-art PCIe Gen 4 x4 NVMe controller with the NVMe 2.0 interface, bringing in a new era of responsiveness. With lightning-fast application launches, swift game gamers loading, and seamless multitasking, content creators will appreciate a smoother workflow, while will enjoy better performance.
Acer FA200 includes Host Memory Buffer (HMB) technology, along with SLC cache, speeding up computer boot times, file transfers, and game-loading speeds.
Offering a Thermal Throttle mechanism and dedicated Power Management, FA200 dynamically regulates the SSD’s operating temperature and power consumption. With a high thermal conductivity graphene pad, it guarantees optimal performance even during intensive tasks such as design, 3D rendering, and AAA gaming.
Acer FA200 includes a customized version of Acronis True Image. This useful cloning software allows effortless data transfer and backup capabilities. This ensures the preservation of your data, security, and privacy.


