Blog

Youth who own a mobile phone are around twice as aware of the term life skills as compared to those without access to a mobile

New Delhi – 15 Dec, 2023: A comprehensive survey, titled ‘The Voices Survey’ has provided valuable insights into the state of life skills education in India. The survey aims to understand the awareness and perceptions of life skills among youth, parents, school teachers/ ITI Trainers, and trainers in Technical and Vocational Education and Training (TVET) institutions. The survey was jointly conducted by Life Skills Collaborative in partnership with Breakthrough, Quest Alliance, and Pratham Education Foundation.

The Voices Survey 2023 was conducted across 11 districts in states such as Rajasthan, Uttar Pradesh, Maharashtra, Uttarakhand, Haryana, and Mizoram, the survey provides a nuanced understanding of the challenges and opportunities faced by the youth with regards to life skills education.
Rukmini Banerji, Chief Executive Officer, Pratham Education Foundation said:

“The findings from ‘The Voices Survey’ underline the urgent need for initiatives that offer our young people opportunities to understand and acquire life skills. The public education system has a very important role to play in enabling this. Importantly, the survey revealed that most youth who were familiar with life skills had heard about them from their teachers, illustrating the critical role of public education systems in integrating life skills education into the curriculum.”

The survey employed a multi-method approach, combining quantitative indicators with qualitative exploration through focus group discussions. A total of 15,856 youth and 13,806 parents were surveyed through household visits, providing a comprehensive understanding of their views on life skills. Additionally, 2,366 school teachers participated in the survey, providing valuable insights from an educator’s perspective.

Key findings of the survey are as follows:

Experience of vocational/skill training

The survey reveals that 80% of the surveyed youth in rural India are yet to pursue vocational or skill training, emphasizing a significant skills gap. Computer courses stand out as the top choice among those who have undertaken training. Notably, gender disparities exist, with 39% of young women opting for vocational training compared to 33% of males. Regional variations are apparent, with 96% of youth in Lunglei, Mizoram, lacking vocational training, while 44% and 43% in Solapur and Satara (Maharashtra) have pursued such courses. These findings point to the pressing need for targeted efforts to address the skills gap and regional disparities in youth vocational training opportunities.

Access to Digital Devices

The survey reveals a pronounced reliance on smartphones among rural youth, with 92% of those surveyed reporting the use of smartphones, particularly for communication (92%), entertainment (95%), and education (88%). Rural youth, especially older males, leverage smartphones not just for entertainment but also for educational purposes, emphasizing the device’s multifaceted role in their lives. It is interesting to note a marked rise in the category of “learning new things” among young women. Nearly 67% and 77% of 14-18 and 19-22 age group female youth, respectively, reported using their phones to learn new things as compared to 44% and 51% of male youth in the respective age group.

Around 90% of the sampled older youth (19-22 years) had access to mobile phones while only 71% of the younger youth (14-18 years) had access. There is a marked gender gap in access to mobile phones. Among the older youth, for example, just 5.5% of sampled males had no access to mobile phones, but the corresponding proportion among females was three times higher at 16.3%.

Youth who own a mobile phone are around twice as aware of the term ‘life skills’ as compared to those without access to a mobile. Similarly, youth who know how to use a computer are around twice as much familiar with the term than those who don’t.

Sohini Bhattacharya, Chief Executive Officer, Breakthrough said:

“Listening to ‘Voices from The Ground,’ is an essential part of making sure that the work that we are doing is actually meaningful for the communities we are partnering with. Here participants explore vital competencies like communication, critical thinking, problem-solving, emotional intelligence, and resilience; influencers and gatekeepers add to the inspiration, encouraging attendees to integrate life skills into their daily lives and communities learn to value the data we gather from them, see for themselves the results on the ground and react to it”

Exposure to News/Mass Media

While almost 80% of rural youth engage rarely (49%) or never (31%) with news, older youth (19-22 years) show higher daily exposure (13%) compared to their younger counterparts (6%). However, gender differences in news engagement are marginal. There is an evident gap in news awareness among rural youth, suggesting an opportunity for targeted interventions to improve their access to current affairs and diverse information sources, to increase the adoption of life skills courses.

Life Skills Awareness and Perceptions among Youth

The study explores youth’s awareness of life skills, revealing that approximately 4 in 10 youth have heard of the term ‘life skills’ or ’21st-century skills.’ Age, education level, and access to digital devices influence awareness. Overall, 41% of youth are aware of life skills or 21st Century Skills, with older individuals (50%) more informed than younger ones (38%). Awareness varies across districts, with Karnal (61%) and Jhajjar (55%) in Haryana showing the highest levels, while Gorakhpur (13%) in Uttar Pradesh has the lowest. There are no gender differences overall, but in Lucknow (Uttar Pradesh), males (42%) are more aware than females (28%), while in Satara (Maharashtra) and Dehradun (Uttarakhand), the reverse is true.

Sources of Life Skills Awareness

Teacher guidance (65%) and school textbooks (36%) emerge as the primary sources of life skills awareness among rural youth. Variations across age groups highlight the importance of targeted educational strategies. Collaborations with educators and educational materials could enhance youth exposure to life skills concepts. Challenges in learning life skills include a lack of knowledge, materials, and limited discussions at home and school. A systematic approach to life skills education is needed, addressing challenges and tailoring content to the specific needs and perceptions of diverse youth groups.

Aakash Sethi, Chief Executive Officer, Quest Alliance

“The Life Skills Collaborative provides a platform where several organizations can come together to ensure that life skills become an integral part of formal education. This unified platform amplifies collective voices, and helps set benchmarks and standards for life skills. It also guides government bodies in building curriculum and assessments in line with these standards. Additionally, it persuasively advocates the necessity of these skills to thrive in the 21st century.”

Life Skills Awareness among Parents

The surveyed parents, particularly mothers, demonstrate limited awareness of the term life skills. More than one-third of mothers had never been to school, and only 21% had heard of the term life skills. Fathers, with a higher education rate, showed a more significant awareness (over 35%). Parental awareness gaps underline the need for targeted awareness campaigns and inclusive family education programs.

Parent Access to Mobile Phones and Usage

Gender disparities in mobile phone access persist among parents, mirroring trends observed in the youth demographic. Only half of surveyed mothers own mobile phones, contrasting with over 80% of fathers. Additionally, women have less access to smartphones, with notable differences in usage patterns. Gendered patterns in mobile phone access underline the importance of addressing technology gaps to ensure equal opportunities for all parents.

Meet Millet Magic, The Mindful Christmas Tree at ITC Grand Chola, Chennai

December heralds the season of cheer, festivities, goodwill, and care with Christmas its crowning glory.

With 2023 being commemorated as the International Year of Millets, ITC Grand Chola has chosen to showcase this mighty grain in its Christmas Tree. Millets are known for their magical properties that nurture well-being and promote good health.

The Millet Magic Christmas Tree is rooted in the ethos of Responsible Luxury & Sustainability. Standing tall at 15 feet, the entire family of millets – Ragi, Kambu, Foxtail Millet, Samai, Barnyard Millet, Pearl Millet, and Varagu, unveil their magic in layers, ornaments, bells, and stars. This unique structure is well illuminated and is flanked by bags of different millets and various other elements that adorn the base.

The tree also represents ITC Grand Chola’s LEED ZERO CARBON status, which is a game-changer in a world riven by climate alterations.

Over the past decade, we have presented unique trees to the city- be it the tastefully done Kanchipuram Saree tree, Woody- the tree made with re-engineered wood waste, or the one with LED bulbs, or last year’s, Palmyra tree. Standing tall in the middle of the grand Sangam Lobby, this year, “Millet Magic” blends beautifully with the warm and welcoming atmosphere, spreading the cheer of the festive season!

Sayaji Hotels Welcomes Teena Nichani as General Manager of Sales

Mumbai, 15th December 2023: Sayaji Hotels proudly announces the appointment of Teena Nichani as the General Manager – Sales. With a robust career spanning over 22 years in the hotel industry, she brings a wealth of experience in sales and marketing management, front office operations, and strategic business solutions.

Teena’s extensive expertise includes strong negotiation skills, problem resolution, and a client-centric approach. She is recognized for her exceptional communication skills and a proven track record of achieving results. Teena’s strengths lie in interpersonal skills, team management, organizational abilities, an analytical approach, diligence, innovation, and a self-motivated attitude.

In her previous roles, Teena played a pivotal role in achieving the unit’s income budget and maintaining the highest RevPAR in the direct compset. She was also recognized for her outstanding performance and contribution to the unit, earning her a place at Cornell University for a Professional Development course in Market Strategy and Revenue Management.

Teena’s achievements extend to successful hotel launches, securing prestigious outdoor catering businesses, and creating brand awareness. Her experience includes handling sales and marketing management for various hotels and regional offices, showcasing her ability to strategize and achieve organizational goals.

As the newly appointed General Manager – Sales for Sayaji Hotels, Teena Nichani will lead the sales teams, oversee the implementation of hotel systems and budgets, and ensure the achievement of GOPs in conjunction with unit general managers. She will leverage her expertise to drive business growth, enhance brand visibility, and contribute to the overall success of Sayaji Hotels.

Upon her appointment, Teena Nichani shared her enthusiasm, stating, “I am thrilled to join Sayaji Hotels and contribute to the continued success of this esteemed brand. I look forward to working with the team to elevate the sales strategies, ensuring Sayaji Hotels remains a leader in the hospitality industry.”

Sayaji Hotels welcomes Teena Nichani to the leadership team and looks forward to her valuable contributions in shaping the future success of the organization.

Vietnam Unveils Strategic Investment Opportunities in Nghe An Province, Sets Stage for Closer Economic Ties with India

In yet another reassuring development following Vietnam’s recent visa waiver for Indian travellers and improved air connectivity, Vietnamese Ambassador to India, Nguyen Thanh Hai, on Thursday, championed a call for heightened investments in the burgeoning sectors of tourism and hospitality in Nghe An Province.

Taking centre stage at a forum organized by the Indian Chamber of Commerce, Nghe An Province, home to breath-taking beach and forest landscapes, showcased its investment-friendly environment, delineating key focus areas such as pharmaceuticals, semiconductors, automobiles, and innovation. The province aims to deepen economic ties with Indian investors, marking a significant milestone in the relationship between the two nations.

Ambassador Nguyen Thanh Hai commended Nghe An Province for strategically choosing India as its investment destination immediately after high-level visits between the two countries. “We affirm the commitment of the Vietnamese Embassy to collaborate closely and offer continued support to the province in attracting more Indian investors.” Hai said.

C Raj Shekhar, Officer on Special Duty (OSD), States, Ministry of External Affairs, expressed India’s eagerness to strengthen ties with Vietnamese partners, particularly in sectors of strategic importance. “The synergy between India and Vietnam, with your efficient project implementation and India’s expertise in fundamental sciences, space science, information technology, and agriculture, opens the door to significant collaborative opportunities.” Raj Shekhar said.

Secretary of the Nghe An Provincial Party Committee, Thai Thanh Quy, highlighted Nghe An’s preparedness, citing optimal conditions in planning, infrastructure, land availability, human resources, and administrative support to facilitate a seamless entry for investors.

Subhash Goyal, chairman of the National Tourism Committee on Tourism, Aviation and Hospitality, Indian Chamber of Commerce (AACC), emphasized the forum’s significance as a platform to strengthen cooperation between Indian partners and Vietnam, with a specific focus on Nghe An Province.

“Indians are among the leading investors in the UK today due to two key factors. Firstly, when investing in Vietnam, there is a four-year tax exemption, followed by a 50% rebate for the next nine years if no profit is generated. Additionally, the overall taxation in Vietnam remains at 10% for a decade. The country boasts highly skilled manpower, supportive universities for research, and industrial corridors with available land banks for investment,” said Goyal.

Nghe An Province is actively seeking investments in its Dong Nam (Southeast) Economic Zone, encompassing five industrial parks spanning 2,000 hectares. This initiative aligns with the province’s commitment to creating a conducive environment for businesses to thrive.

Two thirds of its area is forested. Nature has endowed Nghe An with beautiful landscapes for tourism development. Among them include its long seaside with pristine beaches, especially Cua Lo which is considered one of the best in Vietnam, and Pu Mat National Park, which is home to diverse flora and fauna, apart from breath-taking landscapes.

Going by the tourism statistics and growth for Vietnam in the first 10 months of 2023, it reveals a noteworthy surge, with approximately 10 million international visitors – a substantial 4.6-fold increase compared to the same period in 2022. Before the onset of the COVID-19 pandemic, Vietnam had hosted around 170,000 Indian visitors, indicating the potential for further growth in this market.