21, Sep 2023
Walmart Foundation supports Grameen Foundation’s Launch of MANDI-II in Eastern UP and West Bengal
$2 Million Grant to Boost Smallholder Farmers’ Incomes and Resilience: Walmart Foundation supports Grameen Foundation’s Launch of MANDI-II in Eastern UP and West Bengal
[Varanasi, 20th September, 2023] – Grameen Foundation today announced it will deepen its commitment to smallholder farmers by launching the second phase of the Market Access eNabled by Digital Innovation in India (MANDI) project, made possible by a $2 million grant from the Walmart Foundation. MANDI-II will aim to address challenges faced by smallholder farmers, especially women, in Eastern Uttar Pradesh and West Bengal by building the capacities of Farmer Producer Organizations (FPOs).
During the first phase of the MANDI project, also supported by the Walmart Foundation, Grameen Foundation helped build the capacity of 40 FPOs in Eastern Uttar Pradesh by facilitating market linkages, providing access to finance, data and technology and notably increasing women shareholder participation. The achievements of MANDI Phase I as reported by Grameen include:
· Gender Mainstreaming: Over 8,300 women were added as new members to FPOs;18 out of 40 FPOs now have at least 40% women membership compared to the 12.5% at baseline. A total of 142 self-help groups (SHGs) have been linked with 25 FPOs, resulting in the establishment of various gender-inclusive value chains, such as moringa, chili, medicinal plants such as aloe vera, and dairy as well as production chains such as sweets from the vegetable bottle gourd, and vermicompost as an alternative, organic fertilizer.
· Uptake of Agriculture Technologies: Approximately 9,600 farmers benefited from 14 agricultural technologies adopted by FPOs. These technologies include digital, climate-smart, and women-friendly solutions such as RWCM, Rice Doctor, Rice Expert, Wonder Pipes, Dibblers, Cono Weeder, Fasal Amrit for soil moisture retention, Bio Soilz for micro-nutrient activation, and Nano urea for nitrogen balance. Additionally, 1,200 farmers from 27 FPOs adopted biofortified zinc wheat and beta (β) carotene-rich carrot through diversification and climate-smart agriculture practices.
· Market Linkages: Total sales turnover of all 40 FPOs increased from ~INR 46 million (~USD 580,000) in the pre-intervention period to ~INR 153 million (~USD 1.9 million) indicating that the FPOs established critical market linkages (both agri produce and agri-input) with institutional and local buyers. FPOs transitioned from staple crops to cash crops, added value to selected value chains, and made data-based business decisions. To support FPOs in meeting regulatory requirements, Grameen facilitated 22 FPOs with APMC licences and 26 FPOs with export licences.
· FPO Financial Resilience: FPOs experienced a 112% increase in paid-up capital, indicating their ability to generate working capital internally. Additionally, 29 FPOs were linked with either the public or private financing schemes, enabling them to access financial resources and establish additional business activities.
Building on these achievements, the second phase of the MANDI project will focus on further enhancing the sustainability and resilience of FPOs in Eastern Uttar Pradesh and West Bengal. The 24-month intervention will engage 50 FPOs through a hub and spoke model, targeting at least 40% women farmers and aiming to reach 35,000 farmers. Key objectives include increasing farmer incomes, strengthening FPOs’ governance and operations, and promoting market-led production for business viability.
The second phase of MANDI will also adopt a comprehensive “one-farm” approach to diversify production, integrate livelihoods, and improve farmer incomes. It will also promote sustainable agricultural practices by facilitating access to organized market setups, strengthening supply and value chains, and promoting climate-resilient practices.
“We are excited to collaborate with Grameen Foundation for the next phase of MANDI. We believe in the transformative potential of smallholder farmers in advancing India’s agricultural sector,” said Julie Gehrki, Vice President, Chief Operating Officer, Walmart Foundation. “Through this project, we aim to provide farmers with the necessary tools, resources, and market access to improve their livelihoods and build sustainable futures for their communities.”
Commenting on the project, Ms. Bharati Joshi, Chief Program Officer of Grameen Foundation India, stated, “The second phase of MANDI builds upon the successes of the first phase and represents a significant step towards increasing the incomes and building the resilience of smallholder farmers, especially women. By leveraging technology, market linkages, and gender mainstreaming, the project aims to generate impact across the agricultural landscape in Uttar Pradesh and West Bengal.”
The MANDI II project will play a crucial role in addressing challenges faced by small and marginal farmers in eastern Uttar Pradesh and West Bengal. By rescaling and empowering FPOs, this initiative will enhance farmer incomes, improve livelihoods, and foster sustainable agricultural practices.
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- By Rabindra
21, Sep 2023
Gleneagles Global Health City Successfully Performed Breakthrough Surgery by Removing Two Mirror Image Tumor in the Eloquent Brain
Chennai, September 21st, 2023: Gleneagles Global Health City a leading tertiary care hospital in Perumbakkam, Chennai has successfully performed India’s first breakthrough complex brain surgery of a 38-year-old man from Chennai. A team of expert Neurosurgeons effectively removed two tumors in Mirror Image fashion in both left and right side of the eloquent brain. Usually, this surgery is very risky in nature, because if complications occur the patient could turn blind. They went ahead and risks were explained to the patient and surgery done in timely manner to save the life of 38-year-old professional. The surgery was conducted in two-stages and took just over 10 hours in total.
38-year-old professional from Chennai had a rare incidence of having tumor on both the right and left side of the brain. The size of each tumor was of 5 x 7 cms and were located in the parieto-occipital area of the right and left side of the brain, the area concerned with vision. The professional had exhibited symptoms like recurrent headaches with visual seizures for the past three months.
Dr. Nigel P Symss and his team conducted several assessments and special MRI scans on the patient prior to the surgery. The patient was advised to undergo two-staged procedure called Right and Left Parieto Occipital Craniotomy and excision of space occupying lesion, which is considered as one of the high-risk procedures in brain surgery. The conduct of the surgery is dependent on precision, expertise and high-end technology, using Microneurosurgery, Navigation and Intraoperative Neuromonitoring. The patient was counselled and was prepared for this two-staged high-risk procedure. It was also informed that the delay in the removal of the tumors could result in worsening of vision and other serious complications.
The patient first underwent right parieto-occipital craniotomy and excision of right parieto occipital lesion. Post operative period were uneventful and he was discharged home after 5 days. He was prepared for second stage surgery conducted two weeks later and the left parieto occipital craniotomy and excision of left parieto occipital lesion was done. Post the staged procedures patient has recovered and he continues to have 80 to 90 percent of his vision in both eyes without complications and he was discharged after four days post the second successful surgery.
Praising the team on the success of the case, Dr. Alok Khullar, CEO, Gleneagles Global Health City, Chennai said, “We are extremely pleased with the outcome of this difficult surgery. It is India’s first breakthrough surgery in this location, and our hospital is proud to be associated with it. Our team of doctors’ excellent knowledge and surgical talents, along with recent technological breakthroughs, have enabled this young man to live a normal life.”
Explaining about the case, Dr. Nigel Symss, Senior Consultant Neurosurgeon, Gleneagles Global Health City, Chennai, said, bilateral “Parieto Occipital Craniotomy involves high risk as the procedure includes opening of the skull on both sides and removing tumour from the area of brain concerned with vision, and any complications can cause blindness to the patient. The surgical process was cumbersome as there was the removal of two tumors on either side of the brain in a critical part of the brain. It was a risk but essential to conduct this procedure as the patient was in a condition which could save his life or further leave him blind. This surgery is definitely a breakthrough and showcases our expertise and technical advancements offered by our hospital.”
“It’s a new beginning for me, a chance to embrace life and all its possibilities. The skilled medical team and their dedication made this possible, and I am filled with hope for a brighter and healthier future. This surgery has given me a second chance at life, and I am determined to make the most of it, cherishing each moment and valuing the gift of good health”, said the Patient.
Speaking about Brain Tumor cases in India, Dr Dinesh Nayak, Director of Department of Neurology & Advanced center for Epilepsy, Gleneagles Global Health City said, “The incidence of brain tumors ranges from 5 to 10 per 100,000 people in India. The symptoms and indicators of a brain tumor differ depending on which area of the brain is affected. The first and most common symptom is headache, which can be severe and prolonged, and is often accompanied by vomiting. Seizures, weakness or one-sided paralysis of limbs, vision, hearing, or speech abnormalities, and memory issues or behavioural changes are among the additional symptoms. To confirm the brain tumor, patients must undergo an MRI or CT scan of the brain. Surgery, known as craniotomy and tumor excision, is the primary treatment for various types of brain tumors” added, Dr. Dinesh Nayak.
21, Sep 2023
Max Fashion’s Amio Durga Campaign Returns with Grand Celebrations Across Multiple Cities
Kolkata, October 21, 2023 — Max’s Amio Durga Campaign: An Inspiring Fusion of Culture, Commerce, and Community – Retail giant, Max Fashion unveiled the highly anticipated second edition of its month-long Pujo campaign, “Amio Durga” starting 18th September. Launched through a powerful video, the campaign aims to acknowledge the modern-day avatar of Durga – ‘the women’, who gracefully navigate through multiple roles in their daily lives. The initiative is aimed at recognizing and celebrating women from all walks of life and diverse backgrounds who continue to make a difference around them.
Starting today, the campaign invites women from all walks of life to come forward and share their inspiring journeys. A distinguished panel of judges will evaluate the submissions, and the winners will be revealed and exclusively rewarded during the grand finale on October 7th at the City Centre New Town, Kolkata.
“Women are the backbone of our society and it’s high time that we acknowledge their hard work and dedication. The Amio Durga campaign is our way of not only recognizing but honoring these incredible individuals, ensuring their extraordinary achievements do not go unnoticed,” stated Rajib, Territory Head, Max Fashion India
“Max Amio Durga 2.0” will stand out as a unique experience for consumers, with an exciting line up of activity and engagement over a 40 day period. Speaking on the occasion, Pallavi, Head of Marketing, Max Fashion India said, “We are delighted to initiate an expressive and celebratory campaign to honour the women of today who are no longer confined to gender roles, are courageous and head their passion and profession every day. I invite all our Durga in the society to come forward and share their stories of strength which will inspire and pave the way forward for not just all women but also the men in our society to recognize and empower strength around us”.
This year’s activation targets multiple cities in the Eastern part of India, including West Bengal, Odisha, Jharkhand, and parts of the Northeast, making this festive campaign bigger than ever. With 2 new stores coming up this period, Max will continue to ramp up presence in the East .
Keeping up with the festive spirit, the brand throughout the region is also hosting a series of exciting events and deals which will continue till October 24. Visit Max Stores across regions to experience the grandeur.
21, Sep 2023
Raffles Udaipur Wins The Prestigious ‘Best Destination Spa’ Award at the Global Spa Awards 2023
September 2023,India – Raffles Udaipur, the unparalleled luxury destination nestled on a secluded island in the heart of Udaipur, proudly announces its remarkable achievement by bagging the Best Destination Spa Award at the Global Spa Awards 2023. This renowned recognition further underscores Raffles Udaipur’s unwavering commitment to delivering unparalleled experiences in the world of hospitality and wellness.
At the illustrious Global Spa Awards ceremony held recently, Raffles Udaipur emerged as a true beacon of excellence, securing not one but two coveted awards, Best Destination Spa – Critic Choice and
Best Honeymoon Spa of the year – Reader’s Choice. These prestigious accolades acknowledge the hotel’s dedication to setting new standards in the realms of luxury, well-being, and environmental stewardship.
“We are thrilled and deeply honored to be recognized at the Global Spa Awards 2023,” said Rajesh Namby, General Manager at Raffles Udaipur. “Our team’s relentless passion for providing our guests with transformative experiences, rooted in the rich cultural heritage of Udaipur, has been instrumental in achieving this remarkable milestone.”
As Raffles Udaipur basks in the radiant glory of its resounding triumph at the illustrious Global Spa Awards 2023, the essence of opulence and excellence radiates from every facet of this splendid haven. These exalted accolades further underscore Raffles Udaipur’s unswerving commitment to the pinnacle of hospitality, wellness, and sustainable luxury.
21, Sep 2023
Announcement on NEET PG 2023 cut-off percentile: Reduction of Qualifying Percentile to Zero across categories
On-demand, the Ministry of Health and Family Welfare, Medical Education Policy has declared that the NEET PG 2023 cut-off percentile has been dropped to zero across categories. In response to the request to lower the cut-off percentage, the efforts of UDFA National President Dr. Lakshya Mittal have made it feasible for everyone to participate in the remaining counseling sessions.
The National Board of Examinations (NBE) has made a ground-breaking announcement on the qualifying percentile for NEET PG 2023, creating new opportunities for medical aspirants across India. This choice has received a lot of attention and praise because it differs from the conventional method for medical admissions. There is no cutoff for any category. The abolition of any qualifying percentile cutoff for all student groups is one of the biggest improvements. To be eligible for NEET PG, candidates from the General, OBC, SC, ST, and EWS categories would no longer need to obtain a minimum percentile. With this action, the field of medical education will be made more inclusive and conducive to equal opportunity.
Anubhav Garg, Counselor and founder of TAB INDIA believes that the decision to lower the qualifying percentiles for the NEET PG 2023 exam is a historic one that has the potential to completely alter the landscape of medical education in India. The announcement will not affect the career of any students since it still depends on the merit basis. With this, the vacant seats will no go in vain and the students that are still practicing will get the chance to come in the front field professionally. It seeks to lessen the stress level and advance diversity in the medical industry by doing away with cutoffs. To ensure a balance between accessibility and competence in medical education, authorities will need to monitor and adjust to the situation since its long-term effects on the quality of medical education are still up for debate.
21, Sep 2023
Liberty General Insurance Appoints Parag Ved as the Director & CEO Designate
MUMBAI, September 21, 2023 – Liberty General Insurance, one of the leading general insurance companies in India, is pleased to announce the appointment of Mr. Parag Ved as its Director & CEO Designate, effective from September 20, 2023. Prior to joining Liberty, he was the President of consumer Lines at Tata AIG General Insurance.
In a career that has spanned over 24 distinguished years, Mr. Ved has dedicated almost two decades exclusively to the insurance industry, holding senior leadership roles in prestigious organizations including ICICI Lombard General Insurance. Known for his dedication to innovation and excellence and his expertise in managing various strategic channels, Mr. Ved has showcased his prowess in the General Insurance industry.
Mr. Ved’s trajectory in the insurance sector has showcased his ability to drive sustainable growth by innovating and tailoring products to the unique demands of the Indian market. His tenure with industry stalwarts amply demonstrates his proficiency and efficacy in managing diverse strategic channels. Mr. Ved holds a bachelor’s degree in Electronics Engineering from K.J Somaiya College of Engineering, Mumbai, and a master’s in management from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS).
Welcoming the new Director & CEO designate, Ms. Defne Turkes, President – Asia Retail Markets, Liberty Mutual Insurance, said, “We are pleased to welcome Mr. Parag Ved to Liberty General Insurance. His vast experience and his visionary approach uniquely position him to lead the future of Liberty General Insurance in India. His inclusion not only marks the dawn of an exciting new chapter but also reinforces our unwavering dedication to offering top-tier insurance solutions to our customers. We look forward to his contributions and innovations that will certainly propel the company to newer heights and achieve sustainable profitable growth.”
Commenting on his appointment, Mr. Parag Ved, Director & CEO designate, Liberty General Insurance said, “Over the last few years Liberty has carved a niche for itself, and it is indeed a privilege to lead the organization, especially in the given interesting times and evolving insurance landscape. As the industry undergoes rapid transformations, my focus will be on harnessing innovation, reinforcing operational efficiency, and optimizing stakeholder engagement. Further, leveraging a data-driven approach would emphasize continually refining and expanding the product offerings to align with customer needs and industry standards. I am looking forward to working closely with the team. Together, I believe we can make a significant contribution towards taking Liberty to new heights. As we progress, the commitment remains unyielding to also align strategies and operations with the regulator’s goal of achieving widespread insurance coverage across the nation by 2047”.
Mr. Ved takes on the role following the retirement of Mr. Roopam Asthana, who was instrumental in establishing Liberty’s business operations in India. Under Mr. Asthana’s visionary leadership for over a decade, the company thrived and has set significant industry benchmarks.
21, Sep 2023
Namma Bengaluru Witnesses a Pre-Festive Surge in Road Trips: Simpl findings
Bengaluru, 21st of September, 2023: With a spate of long weekends leading up to the pre-festive season mood, an increasing number of customers from Bengaluru are choosing road travel with merchants such as Zoomcar, DriveU, and QuickRide. According to insights from Simpl India’s foremost checkout network, bookings on merchant platforms made via its 1-tap checkout witnessed a 2x rise in demand in August this year as against same time in 2022. Among the travel options, self-driven cars are fast emerging as one of the most preferred choices among customers, with Zoomcar, the leading marketplace for car sharing in emerging markets, posting a remarkable growth of nearly 3x in transactions through Simpl’s 1-tap checkout network.
At a pan-India level, Zoomcar experienced a substantial upswing in bookings, demonstrating over 50% increase. This surge serves as a clear indicator of a significant shift in consumer behavior throughout the country. It mirrors the growing preference among Indian travelers for the flexibility provided by Zoomcar, coupled with the convenience of Simpl’s 1-tap checkout.
While metropolitan areas, including Bengaluru, Chennai, Delhi, Hyderabad, and Mumbai, led the surge in demand, tier-2 cities such as Coimbatore, Jaipur, and Vizag are also witnessing a significant uptick in road travel. Additionally, the insights reveal a consistent trend of higher bookings from Thursday through Sunday, primarily attributable to the allure of weekends. Furthermore, the data suggests a steady pattern of increased bookings from Thursday to Sunday, largely driven by the appeal of weekends.
Commenting on this trend, Ashwini Ravindranath, Vice-President, Partner Success at Simpl, said ‘In the midst of extended weekends and the surging pre-festive enthusiasm for road travel in Bengaluru and across the country, our partner merchants are steadfast in their commitment to delivering unparalleled comfort to discerning travelers. At Simpl, we take immense pride in our pivotal role as facilitators, providing a seamless 1-tap checkout experience that is not only effortless but also distinguished by its refinement. This marks a significant milestone for us in empowering our merchants to elevate each traveler’s journey with poise and confidence, transforming every payment experience into an unforgettable one.’
Among the diverse demographic segments, our data reveals a noteworthy trend: a substantial 62% of our users fall within the age bracket of 21-30 years. This finding provides valuable insights into the evolving preferences of the younger generation. It suggests that the age group, most commonly associated with dynamic and adventurous travel, is increasingly accessing services provided by Zoomcar, DriveU and QuickRide seamlessly though Simpl’s 1-tap Checkout.
Commenting on this Greg Moran, CEO & Co Founder, Zoomcar said, ‘As an organization, we have a nuanced understanding of consumers’ evolving preferences and have been at the forefront of making available the widest selection of cars across each of our markets for their convenience. The onset of the festive season marked with several long-weekends in August has led to a sharp uptick in the demand for self-drive cars. Here, an added convenience in the form of Simpl’s 1-tap checkout has played a crucial role in offering a seamless booking journey for the customer across the board’.
Zoomcar partnered with Simpl in 2021, and since then, the self-drive service provider has significantly contributed to increasing their average ticket size by 40%.
As we approach the festive season, this surge in travel bookings through Simpl Checkout serves as a testament to the evolving preferences of Indian consumers and their preference for a quick, and seamless Checkout option. Currently, over 26,000 large, medium and small merchants like Zomato, Big Basket, Book my Show, Jio Mart and Rapido use Simpl’s Checkout options to bring trust and convenience for their customers.
21, Sep 2023
Renu Dalal Presents ‘Recipes From My Heart’: A Culinary Masterpiece Continues the Family Legacy
Mumbai, September, 2023 – Renu Dalal, daughter of renowned chef, cookbook author, and television presenter, Tarla Dalal, unveiled her highly anticipated third cookbook, ‘Recipes From My Heart’, to an enthusiastic audience at Kemps Corner, Mumbai. This culinary masterpiece follows in the footsteps of her previous bestsellers, carrying forward the rich tradition of innovative vegetarian cooking that has made her family a household name.
Building on the success of her previous bestsellers, ‘Modern Vegetarian Recipes’ and ‘Simple & Delicious Vegetarian Recipes’, Renu Dalal returns with ‘Recipes From My Heart’, an exquisite collection of culinary creations inspired by her deep-rooted passion for vegetarian cuisine. This cookbook is a testament to her dedication to crafting dishes that are not only delectable but also easy to prepare.
‘Recipes From My Heart’ features a tantalizing array of recipes, handpicked for their ingenuity, healthiness, and simplicity. From the enchanting Berry Soda to the irresistible No Bake Biscoff Cheesecake and the innovative Chole Tacos, Renu’s cookbook offers a delightful culinary journey for both novice home cooks and seasoned chefs.
Speaking at the occasion, Renu Dalal, shared, “Recipes From My Heart is more than just a cookbook; it’s a heartfelt tribute to my lifelong love affair with food and flavors. My passion for cooking shines through in every page, making this book a must-have for anyone who wants to explore the diverse and delightful world of vegetarian cuisine.”
Renu Dalal’s culinary journey began early in life as she watched her mother, the revered chef, Tarla Dalal, whip up dishes that would become her culinary legacy. With a childhood steeped in gourmet experiences, her affinity for the culinary arts was evident from a young age. Following the passing of her beloved mother, she embarked on her own culinary adventure, blending global flavors with traditional Indian techniques. Her cooking style is a playful fusion, loved and appreciated by individuals of all ages.
To get your copy of ‘Recipes From My Heart’ and embark on a culinary adventure like no other, visit your nearest bookstore or order online today
21, Sep 2023
Discover an Innovative Indian Rendezvous with Norwegian Flavours as Nila Takes Over Perbacco at The Lodhi, New Delhi
New Delhi, September 2023 – Get ready for an unparalleled culinary rendezvous as Nila, Norway, takes the spotlight at Perbacco, The Lodhi, New Delhi. Dr. Chef Sakirat Waraich, a London-educated dentist whose culinary passion led her to the MasterChef® stage in Norway, is set to captivate the capital city with her extraordinary fusion of Norwegian ingredients and traditional Indian flavours.
Nila restaurant represents the exquisite merger of Norwegian and Indian culinary traditions. The very name “Nila” is a poetic reflection of this seamless merger, where the letters “N” and “I” beautifully intertwine, symbolising the harmonious blend of Norwegian and Indian influences. But “Nila” goes deeper; it signifies “blue,” a colour deeply rooted in nature, symbolising new beginnings and holding immense significance in Indian culture and heritage.
The Nila Experience at Perbacco:
This exceptional culinary sojourn promises an enticing menu that gracefully marries Norwegian and Indian flavours. Dishes like “Nila Blueberry Puri,” “Indian Heart, Norwegian Beat,” “You Say Cheese, I Say Brown,” and “Salmon Seaweed Chaat Tartar” will transport diners to a world where tradition effortlessly embraces innovation. Each dish is a delightful narrative of fusion, like the exquisite “Kashmir to Kongsberg,” offering a sweet finale with Kashmiri saffron panna cotta, brown cheese caramel sauce, Norwegian gingerbread, and a medley of berries – a symphony of flavours that crescendo to an unforgettable dining experience.
Bringing the Northern Lights to India:
Beyond her role as the Culinary Director at Restaurant Nila in Norway, Dr. Sakirat has been an ambassador of Indian flavours, holding presentations, masterclasses, and live cooking events around the world. Her dedication to ingredient-conscious cooking and the promotion of Indian cuisine has been celebrated globally. She returns to India with great pleasure, bringing her delectable dishes with a Northern Lights twist to delight Indian palates.
This unique pop-up experience promises to blend the essence of Norway and India into a captivating culinary tapestry. During dinner service, guests can relish these exquisite dishes at Perbacco, The Lodhi, from September 29th to October 1st. The specially curated five-course menu is priced at INR 4500 + GST per person.
Date: 29th September to 1st October 2023
Venue: Perbacco – The Lodhi, New Delhi
21, Sep 2023
HRX Introduces MetaFlash 2.0 – Redefining Running Performance and Comfort
Mumbai, 21st September 2023 – HRX, India’s first homegrown fitness brand, is thrilled to announce the launch of its latest innovation, the MetaFlash 2.0 – an upgraded and improved version of the highly acclaimed MetaFlash 1.0. Designed and manufactured in India, the MetaFlash 2.0 sets new benchmarks in running footwear, combining advanced technology, exceptional performance, and enhanced comfort.
The MetaFlash 2.0 is the result of HRX’s commitment to pushing boundaries and delivering superior products to fitness enthusiasts, especially runners. This revolutionary running shoe is conceptualized to provide runners with an unparalleled experience, allowing them to achieve good form, stride, and cadence measures while helping them enhance performance.
MetaFlash 2.0 is engineered to provide runners with superior cushioning and flexibility. The heel drop provided in Metaflash 2.0 makes it a good starting point for runners to induct themselves into the running regimen,. Metaflash 2.0 comes with a Supersoft Rubberized Mid-sole which ensures responsive cushioning that absorbs impact and minimizes joint stress, promoting a more comfortable and efficient run. Also, the High Abrasion Thermoplastic Rubber Sole guarantees durability and grip, making it suitable for various terrains and weather conditions. This advanced sole material enhances stability and traction, empowering runners to conquer any challenge. MetaFlash 2.0 offers an upgraded level of comfort compared to its predecessor. The shoe’s design and materials are carefully selected to ensure a snug fit that adapts to the runner’s foot shape, reducing discomfort during prolonged use. HRX is proud to contribute to the ‘Make in India’ initiative with MetaFlash 2.0. The shoe is meticulously crafted by skilled Indian artisans who prioritize quality and precision in every detail.
On the launch of MetaFlash 2.0, Pallavi Barman, Business Head and Fitness Ambassador of HRX, said “HRX is excited to partner with Flipkart, India’s leading
online marketplace, for the exclusive launch of MetaFlash 2.0. This collaboration ensures that running enthusiasts nationwide have easy access to the cutting-edge
technology and performance-enhancing features of the MetaFlash 2.0. Being a runner myself, I understand the need and gap that exist when it comes to
good and solicited running shoes and Metaflash fits in just right. The MetaFlash 2.0 is a testimony to HRX’s commitment to providing good technology, comfort,
and performance to our everyday athletes.”
