29, Mar 2023
Student Run Startup Plutus raises Pre-Seed of $280K from Campus Fund

Bangalore, 28th Mar 2023: Plutus, a creator-first platform building business and financial infrastructure for creators, announced their pre-seed round of funding from Campus Fund and other Investors including CIIE – IIM Ahmedabad, Shruti (Co-founder, ApnaKlub) and Alagu Preiyannan (Co-founder, Bluejeans).

Started by Karata Dasmahapatra (dropout from Dartmouth); Shivanshu Tyagi (student at IIT Kanpur) and Sambhav Jain (student at BITS Pilani) – Plutus focuses on deepening interactions between creators and their fans through a mix of community games both live and hypercasual. They work with over 3k+ creators across India, along with a waitlist of 10k+ creators. The start-up is seeing strong user love with a 35% month over month userbase growth and an 86% Net Promoter Score (NPS). Plutus intends to use the fundraise to deepen partnerships with creators and fans, while also building new tools to expand the monetisation potential.

The creator economy is growing at a CAGR of 25-30% and is one of the fastest growing sectors today. Creators, especially ones that fall in the category of being micro-influencers don’t earn a stable income through ad revenue, since this is largely contingent upon the number of views, followers and subscribers to their content. While social media platforms have evolved, the experience across them remains the same – creators make content, fans consume the content. “This is where Plutus has changed the norm by building a single platform with two-way flow of content via live rooms, group chats, creator led games, integrated payments and analytics. With an innovative pay-as-you-go structure, creators are able to earn more than subscriptions or workshops from their user base, and in some cases more than advertiser promotions. With this fundraise Plutus aims to expand across India and South East Asia, and launch new set of hyper-casual games and features.”, said Karata Dasmahapatra, Co-Founder & CEO, Plutus

With a 35% M-o-M growth in userbase and strong engagement rate, Plutus wants to become the go-to tool for Gen-Z creators. While creators are seeing a significant uptick in their monthly income, Plutus continues to build additional avenues for creators and fans to engage.

Shlok Vora, Student Associate at Campus Fund and part of the Plutus deal team highlighted, “What impressed us most is that the Plutus team has always been nimble in innovating new features for creators to connect better with their fans. The creator economy is at an inflection point and Plutus is positioned really well to potentially become the Shopify for creators.”

29, Mar 2023
Freedom Healthy Cooking Oils launches new campaign

Freedom oil

29th March: Freedom Healthy Cooking Oils launched a new campaign on Freedom Rice Bran Oil to inform the customers about the health benefits of using Rice Bran Oil. This is the continuation of the ‘Freedom Oil Knowledge Series’ on the benefits of using Rice Bran Oil. The new campaign highlights the harmful effects of high levels of cholesterol and the benefit of using Rice Bran Oil for daily cooking to control the same. In the video released as a part of the campaign, renowned Nutritionist Dr. Matheen Asrar (Ph.D. Nutritionist) recommends people to take a balanced diet, do regular exercise, and switch to a healthy cooking oil like Freedom Rice Bran Oil for everyday cooking to live a healthy life. The campaign has been rolled out across social, digital, electronic, and print platforms. It has already garnered 1 million plus views from the social media platform.

In the earlier campaign of ‘Freedom Oil Knowledge Series’ an animated video was rolled out to explain the process by which Freedom Rice Bran Oil with 10000+ ppm Oryzanol, tocopherol, and tocotrienols which are natural Antioxidants, helps to reduce Bad Cholesterol (LDL), and maintain Good Cholesterol (HDL). The new campaign shares the inputs by a renowned dietitian on steps to be taken to take care of heart health. The campaign is designed to communicate the message in a simple yet effective manner from an expert and encourage people to use Freedom Rice Bran Oil for daily cooking.

According to Mr. P. Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing, Freedom Rice Bran Oil, said, “We try to conduct focused campaigns as a part of ‘Freedom Oil Knowledge Series’ to inform the customers about the health benefits of edible oils. This new campaign on Freedom Rice Bran Oil, is designed to share insights on healthy living from an expert Dr. Matheen Asrar (Ph.D. Nutritionist), who recommends people to adopt a healthy lifestyle, eat a balanced diet, and cook food in a healthy oil-like Rice Bran Oil. Freedom Physically Refined Rice Bran Oil contains an ideal quantity of Oryzanol ie. 10000+ ppm therefore we request people to #SwitchtoFreedom and #ChangeForTheBetter and stay healthy with #ricebranoil.”

According to experts, if people maintain a healthy lifestyle, eat right, drink at least 2 liters of water, avoid bad habits like smoking, regularly monitor and control diabetes, hypertension, obesity, and Cholesterol levels and choose healthy oil like Rice Bran Oil for everyday cooking, they are likely to stay healthy and safe.

29, Mar 2023
This Navratri, Mata Vaishno Devi devotees can pay via Paytm UPI, UPI LITE at the shrine

paytm

Paytm, India’s pioneer of QR code and mobile payments, now enables devotees visiting Shri Mata Vaishno Devi to pay via Paytm UPI LITE and Paytm UPI. To make the pilgrims’ experience of making donations, buying prasad, and paying at shops at Shri Mata Vaishno Devi hassle-free during Navratri, the fintech pioneer has placed direction boards along with Paytm banners, stickers at shops, and UPI LITE for branding across the temple. It has also provided EDC machines to Shri Mata Vaishno Devi Shrine Board and the nearby shops.

Devotees across India can make donations at the temple from the comfort of their homes, and can make online orders of prasad for home delivery using Paytm Super App.

India’s most innovative tech company, Paytm, has also enabled lightning-fast payments that never fail with UPI LITE at the shrine, and devotees can scan QR code to pay via Paytm UPI.

29, Mar 2023
IISc’s FSID invites applications for its deep science startup incubation programme

Bengaluru, March 29th, 2023 – The Foundation for Science, Innovation and Development (FSID), the incubation wing of the Indian Institute of Science (IISc), Bangalore is inviting applications for its deep science incubation program. Applications particularly from women entrepreneurs and SC/ST/OBC/minorities are encouraged. The applications are to be emailed to stem.cell@iisc.ac.in before March 31st, 2023.

FSID’s focus on women/minority groups stems from the recognition of obstacles entrepreneurs face when heading a deep science enterprise, and the challenges faced by these groups make it even harder to build a successful startup. They require the necessary support and guidance in order to bridge this gap, and FSID will play this role.

The incubator offers access to state-of-the-art resources, invaluable mentorship, and a vibrant community of like-minded individuals who share a passion for innovation and change. It focuses on accelerating startup growth by helping entrepreneurs commercialize their innovations, taking products from the lab to the market.

Currently, FSID has a portfolio of over 80 startups spread across various domains such as Agri-Tech, Bio-Tech, Space-Tech, Medical devices, Life sciences, and others. For over 30 years, FSID has used an incredible repository of knowledge, world-class infrastructure, and talent to help incubate business enterprises. FSID was founded in close collaboration with the Indian Institute of Science (IISc) Bangalore.

29, Mar 2023
Dr. Haleema Yezdani from Connect and Heal joins HIMSS India as one of the board of Directors

March 29, 2023: Connect and Heal, a leading health-tech company providing end-to-end coordinated care, announced that Dr. Haleema Yezdani has been appointed as one of the board of Directors of the HIMSS India Chapter Board for 2023-25. In this role, Haleema will participate in membership drives, outreach activities, events, reports, advocacy, and other working groups, to help drive the thought leadership for faster adoption of healthcare IT in India.

Dr. Haleema Yezdani

Dr. Haleema has served as a General Physician and Diabetologist for 20 years, including nine years of experience in telemedicine. She has received a total of 15 awards for her contribution to telemedicine, making her one of the future 50 clinical leaders in telemedicine globally recognized by HIMSS.

She is also a Rajyotsava Award holder for Project step one, recognized for her extraordinary work during COVID-19 in Step One, a non-profit startup by technology and healthcare professionals on a mission to better prepare our society for future health emergencies. She is also the Director of Women’s International Empowerment at World Peace. Currently, she is associated with Connect and Heal as Senior Manager, Telemedicine.

Sanjay Vinayak, Founder, of Connect and Heal, said, “This recognition is a testament to Haleema’s exceptional work in the healthcare sector, and we take pride in saying she is one of us. As one of the board of Directors of the HIMSS India, she will get more meaningful opportunities to drive growth and innovation in the healthcare ecosystem, helping it become more accurate and efficient in the coming years.”

Dr. Haleema Yezdani, Senior Manager, Connect and Heal (Telemedicine), said, “I am delighted to join HIMSS India as one of the board of Directors. I look forward to collaborating with like-minded industry leaders and bringing more transformations to the telemedicine sector.”

29, Mar 2023
Eqaro partners with RentOk to make property renting easy

New Delhi, 29 March 2023: Eqaro Guarantees, a technology led financial guarantees company, announced its partnership with Rent Ok, a super app for residential renting that enables you to advertise your property, schedule visits, complete tenant KYC, rent agreement and police verification, automate rent collection and accounting. The partnership will enable zero-deposit homes to young professionals and students across the country.

Over the next decade, an estimated 300 million Indians will migrate to the top 100 cities in the country, leading to a robust growth in rental yields, creating the need for fractional investments and resulting in quicker property turnover periods among tenants. This will be fueled further by the growth of the millennial and Gen Z populations across India. This generation has found it increasingly difficult to rent properties due to the large security deposits ranging from 2-12 months of rentals. The partnership involves building a comprehensive ecosystem of landlords and tenants and making available zero deposit homes at over 12000 properties in more than 220 locations across the country. The Zero deposit homes will be powered by Eqaro’s Rental Bond, a guarantee that protects the landlord in the event of a default by the tenant. The rental bond acts as a replacement to the security deposit & covers unpaid rent, lock-in period if any, damage to the property and unpaid bills as set out in the lease agreement.

Mr Pankaj Bhansali, Chief Operating Officer of Eqaro Guarantees said while reflecting on the partnership, “We are delighted with our partnership with Rent Ok. Rent Ok has a wide spread presence across the country including key markets like Delhi NCR, Hyderabad, Bangalore, Mumbai & Pune. The partnership envisages a holistic and a growth partner approach to the residential rental segment. While rental bonds provide the landlord with a credit verified and an assessed tenant resulting in faster occupancy with higher rental yields, our customized guaranteeing solutions will help the landlords and co-living operator partners get access to finance by way of advance against rent receivables or collateral free loans. The tenants on the other hand get access to their dream home without the need for security deposit. For the first time in India, the tenants will also be able to carry forward the benefits of their good tenancy track record on to their subsequent tenancies.

Srijan Raj, CEO of RentOk said: Srijan Raj, CEO of RentOk said: Our partnership with Eqaro aims to make renting easy for millennials and Gen Z when they move away from home to study or start their first job in a new city. Our goal is to offer the largest collection of zero-deposit homes to tenants across the country while helping our customers (co-living/PG operators, flat owners) find creditworthy tenants backed by an institutional guarantee. Right now, we add 15,000+ new tenants every month. With Eqaro, we want to make sure that these new tenants do not face the challenges of dealing with high security deposits. This partnership also enables collateral-free working capital loans for property owners, allowing them to scale their operations without putting up any collateral. We have also introduced the concept of advance rental for co-living/PG operators in India, whereby they can get their rent in advance through Eqaro’s lending partners to meet their working capital requirements.

29, Mar 2023
Techwave joins forces with WaterAid India’s Blue Mile to combat the water crisis

Techwave joins forces

29th March 2023, Hyderabad: Techwave, a global IT and engineering solutions firm, joined hands with WaterAid India, a global non-governmental organization, to support ‘The Blue Mile’ program, which aims to increase awareness of water scarcity, sensitize individuals, and encourage water conservation practices to help secure a safe and clean water supply for future generations.

To combat the water crisis, Techwave associates took part in the six-day virtual than “The Blue Mile” with great enthusiasm towards the cause, and people from all regions participated actively in the initiative. Techwave associates joined the initiative by participating in running, walking, and cycling activities, demonstrating their support for the cause, and helping to raise awareness about water scarcity.

Commenting on the initiative, Mr. Raj Gummadapu, CEO, Techwave, expressed, “At Techwave, we strongly believe that each individual has a responsibility towards encouraging sustainable development. Water scarcity is a pressing issue that demands immediate attention. We are delighted to partner with WaterAid India and join hands with the Blue Mile community to tackle this crisis. We take pride in the active participation of our employees, and we are confident that this initiative will enhance their understanding of the significance of water and its actual struggles. Through our combined efforts, we aspire to create a positive impact on the environment and pave the way for a better future for generations to come.”

29, Mar 2023
Jasudben ML and Bloomingdales Pre-Primary School Introduces New Uniforms Featuring Endangered Animals

New uniforms

Mumbai, 29th March 2023: Bloomingdales Pre-Primary is excited to unveil our new uniform for the upcoming academic year. We are proud to introduce colourful t-shirts for our students, featuring the image of an endangered animal on the front. Our goal is to instil in our young learners a sense of responsibility towards our planet and its inhabitants. By wearing these t-shirts we hope to create awareness among our students about the importance of being environmentally conscious and the urgent need to conserve and protect endangered species.

Our new school uniform includes t-shirts in three vibrant colours, each featuring an endangered animal that represents the three essential elements of our planet – Air, Water and Earth. The Red Panda represents Earth, the Forest Owlet signifies Air, and the Blue Whale symbolises Water. The School Mascot, AWE, is a reminder of the interconnectedness of these elements and the importance of taking care of our planet. By wearing these t-shirts our students will not only look great but also be reminded of the need to protect and conserve our environment.

Mrs Damayanti Bhattacharya, Principal of Jasudben ML School and Bloomingdales Pre- Primary, said, “The new uniforms reflect the school’s theme of the year – Happy at School. We believe that a happy school environment begins with creating a sense of belonging among our students towards the environment at large. By introducing the new uniforms, we hope to create a sense of unity and responsibility among our students while also making them environmentally conscious, which will contribute to their overall well-being as well as happiness.”

She further added, “We understand that parents want their children to feel comfortable and confident at school but also conscious of the world beyond its school gates since their early years. And the new uniforms are designed to be comfortable and practical while also being unique, relevant and meaningful. We believe that this change will be appreciated by parents and contribute to their happiness and satisfaction with the school. With this new uniform, we hope to inspire our students to become ambassadors of change and make a positive impact in their communities and beyond. ” The school is excited to begin this new chapter and looks forward to seeing its students wear the new uniform with

29, Mar 2023
Okinawa Autotech Introduces Vibrant Color Options to Its Praise Family

Okinawa Autotech

Mumbai, March 29, 2023 Post clocking the milestone of achieving 2.5 lakh unit sales in India, Okinawa Autotech today introduced a wide array of vibrant color options to its Praise family. This step is in line with the brand’s commitment to delight its customers with unparalleled electric scooter riding experience and greater personalization options. The Praise platform (PraisePro and iPraise Plus) will be available in eight new colors (Electric Green, Ocean Blue, Mauve Purple, Liquid Metal, Military Green, Mocha Brown, Seafoam Green, and Sun Orange).

The Okinawa Praise Pro has been designed with a plethora of innovative features that reflect the ultimate blend of elegance and technology. The electric scooter has superior grade ergonomics that give users a comfortable ride. It includes a battery that can be fully charged in 3-4 hours, peak speed of 56 km/hr, running cost of just 14 paise/km, all LED lights and E-ABS (Electronic Assisted Braking System) with regenerative energy. It also boasts of a central locking system with an anti-theft alarm, the Locate My Scooter function, a USB charging port for mobile devices, and walk assistance.

On the other hand, iPraise Plus is designed with both aesthetics and functionality in mind. The scooter offers a range of 137km on a single charge and is integrated with the Okinawa Eco App. This is a great way to go around daily for the customers.

Both scooters display enriched designs inspired by Okinawa’s strong testament to the quality and customer delight. The additional color options will allow the riders to select a scooter that aligns with their unique style and personality, ultimately making their riding experience enjoyable and memorable.

Okinawa Autotech has played an instrumental role in fostering the growth of electric mobility in the country, with its wide range of two-wheelers. To celebrate the company’s phenomenal feat in achieving its sales landmark, the company rolled out its 250,000th unit, the popular Praise Pro model from its state-of-the-art manufacturing plant in Rajasthan.

Leading the EV revolution from the outset, the company began operations in 2015 and released its first model, the Ridge, in 2017. Okinawa Autotech currently has the most diverse product portfolio, 540+ 3S touchpoints, unrivaled after-sales support, and improved customer connectivity. The path to this milestone is also consistent with Okinawa’s goal of achieving sustainable mobility.

29, Mar 2023
Mobility Outlook hosts 2nd season of ‘Women In Mobility’

‘Women In Mobility’

Delhi, March 29, 2023: Mobility Outlook, the mobility-ecosystem-focused platform of CarTrade Tech, celebrated the second season of its marquee event, “Women in Mobility” in Delhi.

As in the first season, the occasion recognized 24 women who have made significant contributions to the rapidly evolving mobility arena comprising automotive and aviation.

Mobility Outlook unveiled an elegant coffee table book that pays tribute to these accomplished women of the mobility industry both here and abroad. Each of them, representing top companies, has interesting stories to narrate in this book.

From Tata Motors are Charu Gulati (GM, Customer Experience) and Shweta Jahagirdar (Head of Embedded, Diagnostics, EOL & Telematics). Maruti Suzuki India has Manjaree Chowdhary (SEO & General Counsel) while Ashok Leyland features Madhavi Deshmukh (Head – Parts Business).

In the aviation space, Neelu Khatri (Co-founder & Head – Operations, at Akasa Air) has some interesting stories to share. Lavanya Wadgaonkar (VP – Global Communications, Nissan) is the story of an Indian who has made it to the top global level at Nissan.

The other leading lights featured in the coffee table book are Harshbeena Zaveri (Vice Chairman & MD, NRB Bearings), Geetha Baskaran (Director, Suba Plastics), Viveka Bhandari (COO, Padmini VNA Mechatronics), Maria Anhalt (CEO, Elekrobit Automotive GmbH), Rashi Aggarwal (CBO & Co-founder, Zypp Electric), Esther Maria Loidl (CHRO, Freudenberg SE), Vani Rikhy Mehra (VP – Sales and Mobility, Euler Motors), Latha Chembrakalam (Head, Continental Technical Centre India), Manvi Jain (Director, PMI Coaches), Nehal Gupta (Director, AMU Leasing), Hardevi Vazirani (Head, Strategy & Regional Development, Schaeffler APAC), Sarika Bhatia (Director, Servotech Power Systems), Lisa Park (Region Head, West Central Asia, AP Moller – Maersk), Yoga Ramchandrakanth (Region Compensation & Benefits Director, Valeo), Dr. Bindu Santha Philip (Sr Director Technology – Autonomous Driving Functions, Robert Bosch Engineering and Business Solutions India), Dr. Prabhjot Kaur (Co-founder & CEO, Esmito Solutions) and Manja Greimeier (Senior Vice President & Head of Segment ADAS, Business Area Autonomous Mobility, Continental AG).

Aishwarya Pissay (Motorcycle Racer, Petronas TVS Racing) represents a courageous motorcycle rider who has had to face enormous challenges and still emerged victorious.

Mobility Outlook also launched a new initiative, Champions of Diversity, which recognizes organizations that support diversity, equity, and inclusion in the workplace. This year, the initiative focused on auto suppliers where five progressive and inclusive organizations – Padmini VNA Mechatronics, Continental India, Dana TM4 India, Valeo India, and Cooper Corporation – were feted for their exceptional efforts towards creating a diverse and inclusive workplace.

By encouraging the adoption of best practices, Mobility Outlook and CarTrade Tech aim to create a more welcoming and inclusive workplace for all employees.

For the second year running, MG Motor India supported Women In Mobility as the Title Partner.

Banwari Lal Sharma, CEO – Consumer Business, CarTrade Tech said, “We are thrilled to be back with the second season of Women In Mobility. Our aim is to felicitate those women making significant contributions to the mobility sector and provide a platform for them to share their experiences and insights. We believe that events like these are crucial in promoting diversity and inclusion in the workplace while empowering women to pursue their passions and achieve their goals.”

Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “This cause is very close to us at MG. In fact, this is a part of our daily lives at MG.” He also highlighted the women-focused initiatives at his company such as Prerna, Genesis, Drive Her Back, Changemakers, Womentorshop, and Saarthi.