9, Mar 2023
This Women’s Day, Tata Starbucks Celebrates Women and Their Journeys That Made Them #StrongLikeCoffee

Hyderabad, March 9, 2023: To laud the strength and achievements of women across all facets of life, Tata Starbucks commemorates the celebrations this women’s day with its endearing campaign – #StrongLikeCoffee. The campaign spotlights the various cynical perspectives of society that women face in their journey and celebrates women who are determined to achieve their dreams. The inspiring films pass on an empowering message for women to be #StrongLikeCoffee by never giving up on their dreams and following their hearts.

The two-film campaign follows the lives of 2 female Starbucks Baristas As they start narrating their stories, you hear the voices of naysayers from their lives. Each voice doubting, taunting, advising, or telling them what careers to pursue and how they should live their lives. The films conclude with the Baristas persevering against all odds and sharing how they muted all the other voices and followed only their hearts to achieve their dreams. The campaign has been conceptualized and produced by Edelman Studios, India.

Deepa Krishnan, Chief Marketing Officer, Tata Starbucks said, “The campaign #StrongLikeCoffee recognizes the undying spirit of perseverance that is needed to overcome the many voices of doubt, advice, and ridicule that women have to go through, to follow their dreams. This women’s day we are inspired by the journeys of strong women within our organization. We chose to shine the spotlight on them to celebrate their success. It is also a testament to the nurturing environment and support that the organization has created for these success stories. Our campaign salutes these women for being the epitome of strength.”

Currently, Tata Starbucks operates 21 All-Women stores in India. With women making up 38% of the workforce, Tata Starbucks believes in creating a balanced environment with flexible employment options including a 5-day work schedule, access to Women’s Impact Network, extended maternity leave as well as mentoring and accelerated development programs for key talent. Additionally, Starbucks has also demonstrated its commitment to gender equality globally with a 100% pay equity for women and men.

Celebrate all the lovely women in your life by visiting your favourite Starbucks store!

9, Mar 2023
Managers Impact Our Mental Health Same as Spouses: Survey Conducted by the Workforce Institute at UKG

March 09, Mumbai, India: With a world slowly recovering from the pandemic, the awareness around employees’ mental health in workplaces has been a critical point of conversation as organizations worldwide have tried to define the ‘future of work’. It’s essential to understand the impact managers have on employees’ mental well-being, and to that end, the Workforce Institute at UKG, Ultimate Kronos Group, surveyed 3400 employees across 10 countries. This report analyses the roles played by leaders in supporting employees’ mental health in and outside of work and the compromises employees are ready to make in order to prioritize their well-being.

“It is only through continued persistence that we have reached a point where the conversation around mental health is no longer a stigma. But we need to keep going and create ecosystems at work that support an individual overcoming such crisis to lead fulfilled lives at work and home.” Brian Reaves, Chief Belonging, Diversity, and Equity Officer at UKG, mentioned the importance of employees’ mental well-being.

He further added, “As the world keeps tumbling into one global crisis after another, it is very natural for employees and leaders alike to be stressed and anxious. So, now more than ever, companies need to seriously commit to caring for their people. But, sometimes all it takes is a little bit of humanity, humility, and authenticity to enable a healthy work environment where people genuinely enjoy themselves and the work they’re doing.”

Workers are tired, stressed, and feeling overwhelmed.

The survey found that in the case of a majority of employees, 69% of them, their managers have just as much of an impact on their mental health as their spouses and more than their doctors and therapists. In addition, employees feel that stress from work often has a significant effect on their personal lives; 71% of them say that it negatively influences their home life, and 62% think that it has a bearing on their relationships.

In India, 25% of employees state that they always have trouble getting started with their workday, and 26% of them always feel exhausted by the end of it. The findings of the report suggest that working long hours is the primary trigger for work-related stress amongst 33% of Indian employees. It is inevitable that this stress bleeds into work performance as 34% of employees find it hard to concentrate on their jobs, 31% are unable to build healthy relationships with fellow colleagues, and 26% experience decreased levels of productivity and performance.

Rewriting the Rules: It’s OK not to be OK.

However, with workplaces around the world gradually encouraging their employees to talk about their mental health, there is a significant shift in attitude as workers find comfort in unabashedly owning their experiences concerning mental well-being- the good and the bad. Nevertheless, there still is a long way to go as the report indicates that 30% of the employees in India only speak with their manager once a month regarding workload management. Further elaborating on the reasons behind the hesitation felt by them for not approaching their managers more often, employees state a myriad of reasons ranging from thinking that they wouldn’t care (19%), that they might be too busy (28%), or for simply wanting to deal with it on their own (33%).

Provide Better Support for Leaders: Your manager is stressed, too!

Looking at the other side of the table, the report finds that the situation is just as bad, if not worse, with managers, 46% of them, believing that they might end up quitting their jobs due to work stress within a year. People managers often go through paramount levels of stress as they shoulder the responsibilities of not just leading well but also ensuring the well-being of employees. A need for more talent is felt worldwide by companies when it comes to finding genuinely compassionate and authentic leaders. Therefore, it is all the more critical for organizations to equip their leaders with emotional intelligence and incorporate a value system in the workplace that encourages work-life balance.

Sumeet Doshi, Country Manager at UKG, India, stated in the findings of the report that “Employees, when driven by a positive sense of purpose at the workplace, tend to perform a lot better than they ever would when confronted with work-related stress on a daily basis. Organizations need to cultivate that culture of positivity and engagement by prioritizing the mental health of their employees as well as managers and leaders; there are no two ways about it. Investing in resources, technology-enabled or otherwise, that can help employees deal with their mental well-being is integral to the stability and sustainability of an organization because, as we believe it, a company is defined by its people. The people are its ultimate purpose.”

9, Mar 2023
Oasis Fertility, Ongole celebrates 1st year Anniversary and conducts Mass Baby Shower to felicitate couples who conceived through IVF
(Ongole, March 9th, 2023: Infertility is on a steady rise in India due to various factors like delayed parenthood, smoking, consumption of junk foods, lack of exercise, PCOS, alcohol consumption, pollution, etc. Though more than 27 million face infertility issues in India only 3% of them consult a fertility specialist. The social taboo around infertility and lack of awareness of advanced fertility treatments prevent couples from taking up the right fertility treatments to overcome infertility and attain parenthood. Therefore, spreading the good news about personalized tech-based advanced fertility treatments is the need of the hour.

Oasis Fertility, Ongole one of the trusted fertility chains of clinics in Andhra Pradesh celebrated its 1st year Anniversary and also conducted a mass baby shower to felicitate couples conceived through IVF. Ongole Mayor, Mrs. Gangada Sujatha graced the occasion.

Speaking on the occasion, Ongole Mayor, Mrs. Gangada Sujatha said, “I wish to convey my best wishes to all those who conceived through IVF. Advanced treatment options are available to overcome infertility and it is important for women to break the barriers of infertility by taking the right step. Every married couple desire to have children, but due to various reasons if they are unable to bear children, the couple undergoes immense trauma. In India among every ten couples at least three are childless. The evolving technology and techniques in the field of infertility care are aiding such couples to fulfill their dream of becoming parents. Oasis Fertility center in Ongole has been helping such parents to conceive.”

Speaking on the occasion, Dr Deepika Boppana, Clinical Head and Fertility Specialist, Oasis Fertility, Ongole stated, “I am very happy on the occasion of our 1st year Anniversary and congratulate all the Mothers to be. We at Oasis Fertility provide a wide array of fertility treatments to both men and women helping them to achieve their parenthood dream. Though several million IVF babies have been born worldwide, the fears and inhibitions about infertility remain. With highly personalized fertility treatments and a holistic approach, we have been helping couples achieve parenthood. Fertility reduces with age; therefore, couples should consult a fertility specialist if they are not able to conceive even after trying for a year.”

Dr Swarajya Lakshmi, Associate Professor of Gynecology, RIMS; said, infertility treatment is a boon for the people of Ongole and a ray of hope for childless couples.

Thadikrishna Latha, Gaddallaguda Councillor; said, the current generation of couples due to stress and lifestyle issues are facing infertility problems. Earlier people had to go to different places to get this treated, but now they can go to Oasis Fertility here in Ongole to get appropriate and latest treatment. Several happy couples who benefitted from this treatment are present here, today.

9, Mar 2023
blinkX: Women’s Day Campaign – #ExistingBoldly

#ExistingBoldly

Not just Women’s Day – The campaign celebrates the spirit of womanhood that’s not restricted to biology. Instead, it opts to celebrate femininity in every form it exists. It endeavours to give space to genderfluid, genderqueer, transpersons, etc., apart from women, while driving home the point that women need equality every day and not just one International Women’s Day. It’s time to #existboldy and thrive unapologetically! A woman is not merely a separate individual but she exists in each one of us.

The campaign video can be viewed at https://youtu.be/ZHL2btQrNzY.

Request you to spread the message of #ExistingBoldly and its importance in our society through your publication. Please let me know if you need any additional information on the same.

Enclosed are the profiles of the spokesperson and the company for your reference:

Mr. Gagan Singla, Managing Director of blinkX:

Gagan Singla is a Managing Director at BlinkX, a next-gen platform built to evolve personal money habits. BlinkX is an ideal platform to meet trading or investment goals with prompt order placement capabilities across all segments of the market. Gagan aces at building an Internet Business with customer obsession at the center, with three pillars of deep analytics, technology, and value creation. He has worked in various roles across multiple organizations, including HDFC Securities, IIFL, Angel Broking, Simplilearn, Quikr, PwC, Deloitte, and Hughes.

Experienced Analytics, Strategy, Growth, and Internet professional with a demonstrated history of delivering multiplier business growth by applying analytics, data science, digital marketing, product management, and new-age technology. Graduated from IIT Delhi in Computer Science, MBA from IIM, worked in 11 countries, have multiple global research publications in mathematics and data mining. He has been a speaker at top colleges and universities in the US (UC Berkeley). His achievements include ‘Asia’s top 50 brand leaders at CMO Asia awards’ and ‘One of the top 100 customer experience professionals in India’ at 6th Annual Futurist Business Conclave. Mr. Singla was also ranked #5 in YourStory’s Top 100 Emerging Voices of 2018.

8, Mar 2023
R CITY marks this Women’s Day with elaborate and captivating celebrations that will take place from 8th March to 12th March

Women have been an integral part of our lives and are the real architects of our society with immense contributions in different walks of life. They have made unique accomplishments across all fields and hence March 8th is dedicated to celebrating, acknowledging and cherish their unique achievements across different spheres. Mumbai’s iconic lifestyle destination, R CITY plans to leave no stone unturned to celebrate the true spirit of womanhood by organizing the Women’s Day Fest from 8th to 12th March at the mall. R CITY has curated special events and fun activities for the ladies and has taken this opportunity to bring a smile on the face of women shoppers.

To celebrate the true essence of this momentous occasion, the mall is providing exclusive offers for women shoppers to pamper themselves throughout the week. With a view to provide an exciting shopping experience for female patrons, women can avail a 10% cashback on shopping for INR 10,000 and above. The mall is also offering special beauty services curated by leading beauty brands at the mall such as complimentary reflexology, hair and skin sessions at Enrich, free makeover sessions at Plum and free makeovers at Shoppers Stop and Lifestyle.

The mall has also arranged Bazaarific, a one-of-a-kind flea market for women from 10th to 12th March, which will see exciting pop-up stalls, live music sessions, workshops and many more activities organized for female shoppers, to let them indulge in retail therapy coupled with sweet surprises & offers.

Event : Women’s Day Fest

Venue : R CITY, Ghatkopar (W)

Date : 8th March to 12th March

8, Mar 2023
Bella Vita Luxury announces the launch of G.O.A.T— a legendary perfume for men

NEW DELHI, March 08 2023: BELLA VITA Luxury, oozing luxury in every spray, focuses on offering its customers an unparalleled quality of perfumes. The launch of their latest perfume – G.O.A.T- Greatest Of All Times is an ode to the men who are masters of their craft. , runs on similar lines of inspirational and luxe characteristics.

A perfume that inspires skill and confidence, to let one’s actions do the talking. The perfume is infused with woody and aromatic undertones with hints of freshness to have a long-lasting effect. The notes of bergamot, lavender and pepper refresh while patchouli, amber and vetiver leave you feeling soothed and warm. The primary and the base notes create a steady, sensible and well-balanced perfume. All BELLA VITA Luxury perfumes are free from any harmful chemicals and adverse reactions to the skin.

Aakash Anand, Founder & CEO of BELLA VITA Organics, commented, “ G.O.A.T is the ultimate perfume for those who are skilled and will be leaders of tomorrow. It is for those who are inspired to change the benchmarks and leave behind a legacy. Our vision is to transform the fragrances in your closet by helping consumers get phenomenal value for their purchases and enable them to make informed choices. The BELLA VITA Luxury G.O.A.T is a great example of quality and craft served in a bottle.”

8, Mar 2023
JW Marriott Bengaluru Prestige Golfshire Resort & Spa Celebrates its First Anniversary with “One for You” a Never-before Offer

JW Marriott Bengaluru Prestige Golfshire Resort & Spa Celebrates its First Anniversary with “One for You” a Never-before Offer

Bengaluru, March 8, 2023 – JW Marriott Bengaluru Prestige Golfshire Resort & Spa celebrates its first anniversary of providing exquisite luxury and unmatched experiences to its esteemed guests. Since opening its doors to the city’s revelers and travelers from around the world, the resort has set a niche standard of hospitality in the garden city, hosting some of the most coveted events and creating special moments for its patrons that create unforgettable memories for visitors. From winning the title of “Asia’s Best Golf Resort of 2022” at the 9th World Golf Awards in Abu Dhabi to taking home the best “The Best Property for Large Scale Weddings” at the APEX awards at EWPC 2022, the property has showcased big wins in the hospitality industry, making the city of Bengaluru proud. As a way of showing gratitude for its guests and marking this momentous occasion, the resort has launched an unprecedented, unmatchable, and exclusive offer. With “One for You” guests will receive 100% resort credit equivalent to the room rate, which they may apply to the spa, restaurants, bars, entertainment zone, and other amenities.

Designed with the exclusive JW traveller in mind, guests from leisure, social, and business fronts have made this stunning resort – a destination in its own right; The “One for You” package includes a range of mindfulness experiences, such as complimentary sunrise yoga, “Halli Katte,” a local evening tea ritual over local snacks, and participation in activities like a bowling competition, canvas painting, kite flying, giant snakes & ladders, and more. Families can enjoy the Family by JW children’s club with Kids activity calendar, entertainment zone and more supervised by caretakers.

At a celebratory gathering at the property, Ronan Fearon, The General Manager, JW Marriott Bengaluru Prestige Golfshire Resort & Spa said, “As we celebrate turning ONE, all of us at JW Marriott Prestige Golfshire have been truly overwhelmed by the response to our new resort by our loyal guests. I am truly grateful for the energy and enthusiasm of our dedicated team and the unwavering support of our owners and our community in the garden city of Bengaluru. We are committed to provide curated guest experiences which nourish mind, body and soul at the foot of the Nandi Hills in one of the only fully integrated leisure resorts in the country. Whether it is golf or spa, nature trails or temples, JW Marriott Prestige Golfshire offers truly mindful moments along with the very warmest and sincerest of Indian hospitality. If you haven’t had the chance to experience yet, there has never been a better time than the present.”

Located against the stunning Nandi Hills skyline, the award-winning resort offers a getaway to retreat from everyday stress and focus on self-discovery. Guests can upgrade to a garden terrace room (subject to availability), 30% off on couple therapies at the spa, buffet breakfast at The Aviary, access to the gym and yoga pavilion, complimentary Internet access (WiFi), early check-in and late check-out, a bowling competition, welcome amenities and a departure gift. This exclusive package starts from INR 22,000 onwards (details listed below).Offer Details:

• Package starts from INR 22,000
• Upgrade to garden terrace room (subject to availability)
Reservation details –
● Contact Number – 080 4505 9999
● Email ID – jw.blrnh.reservations@marriott.com
● Website – www.jwmarriottgolfshire.com

8, Mar 2023
An Empowering Women’s Day: Avanse Financial Services rolls out a special offer for female higher education aspirants

Mumbai, 08 March 2023: Avanse Financial Services Ltd. (Avanse), India’s new age, technologically advanced, education-focused non-banking financial company (NBFC), announced a special offer on education loans for female higher education aspirants to celebrate International Women’s Day. To encourage women to pursue their higher education aspirations in any course and university of their choice, Avanse introduced an exclusive offer where the organisation will waive off the last eight EMIs from the loan repayment structure. Additionally, it will refund the entire processing fee of the loan for female students upon timely repayment of loan instalments.

This special offer will be available on education loans sanctioned to women borrowers between 08 March and 08 June 2023. It is applicable to higher education programs in India as well as abroad.

Here’s a quick illustration of how women applicants can benefit from this unique offer. On an average education loan of ~INR 20 lacs taken by a female higher education aspirant for studying abroad, the applicant will be able to access a benefit of ~INR 3.31 lacs waiver from the overall repayment amount. The processing fee on this loan will be ~INR 24,000, which will be refunded to her upon timely repayment of loan instalments enabling her to save a total amount of ~INR 3.5 lacs.

Avanse has always celebrated the power of women and, in the past, has introduced various offers such as waiving off a certain amount of EMIs, offering attractive interest rates, cashback offers and many more. The organisation introduced a similar scheme last year, facilitating education financing solutions to around 1,000+ female aspirants. During the entire year (YTD FY23), Avanse provided education financing to ~3,600 female aspirants, which is 30% of the total students funded. The NBFC has always been focused on building a more equitable and inclusive society where women can thrive and succeed.

Commenting on this initiative, Mr. Amit Gainda, Managing Director and CEO, Avanse Financial Services, said, “To celebrate International Women’s Day and to salute the power of womanhood, we have designed this special offer for female aspirants so that they can pursue their higher education independently. We strongly believe in one of the famous sayings that if you educate a man, you educate an individual. But if you educate a woman, you educate a nation. Educating women results in empowered families, stronger societies, a knowledgeable economy and, ultimately, a prosperous nation.”

Avanse Financial Services has been focused on its purpose of democratising education and education financing in India. Its core is to ensure that no deserving student should miss an opportunity to access quality education due to the lack of finance, irrespective of their social strata or co-borrower’s financial background. The organisation has fulfilled the educational dreams of ~3 lac academic aspirants across 3,000+ institutes and 27,000+ courses in 50+ countries. The firm has also provided growth and working capital to ~1.2K educational institutes catering to over ~5-6 lac students.

8, Mar 2023
Emeritus Partners with Vahani to provide Education and Upskilling Opportunities to Young Women through INR 1 Crore in Scholarships

Bangalore, March 8, 2023: Emeritus, the global leader in making high-quality education accessible and affordable to individuals, companies, and governments worldwide, has announced a scholarship programme for young women through Vahani, an NGO dedicated to educating talented students from less privileged socio-economic backgrounds. Through this programme, INR 1 crore in scholarships will be provided to Vahani Alumnae to access Emeritus’ education programmes offered in partnership with world-class universities across technology, data analytics and digital marketing fields, as a gateway for women to enter into various industries of the economy.

According to the World Economic Forum, due to the lack of opportunities, 45% of women in India aged 15-29 years are not engaged in any education, employment, or training. This contrasts with only 6.5% of men. Access to upskilling and education programmes are critical to providing young women with the tools and skills to succeed in the workforce, opening up career and employment possibilities. Women’s education, training and upskilling is critical to the growth, society and economy of India as a whole. The increasing interest to undertake upskilling programmes to create future job opportunities is evident at Emeritus where over 40% of the learners across programmes are women and the company believes this number will continue to grow year-on-year.

Speaking about the scholarships for girl students, Ashwin Damera, Co-Founder and CEO, Emeritus said, “At Emeritus, we believe that education is transformational and we are on a mission to make it more accessible. We are proud to partner with Vahani, to help women across India learn new skills to unlock career opportunities and bridge gender gaps in skill training.”

The scholarship programme is an extension of Emeritus’ commitment to increasing access to education to marginalized and underserved communities. In 2021, Emeritus launched a partnership with Vahani which included individual scholarships and one-on-one mentorship for Vahani Alumni. Through this tie-up, Emeritus team members have been on boarded as Vahani Mentors, who provide one-on-one guidance to their mentees twice a month, thereby helping them choose better career paths.

Ms. Reeva Misra, Founder and Chairperson of Vahani Scholarship, started the NGO with a vision to create an India where the most gifted children could flourish, especially children from underserved socioeconomic backgrounds, religion or gender. Identifying a gap in the accessibility to quality higher education, Misra founded Vahani Scholarship to support the underserved. Vahani’ s mission is to build future leaders of change, fund the education of deserving women and children, and mentor and nurture them towards their holistic development. Vahani also conducts skill-building workshops, provides one-on-one mentorship, psychological counselling, English classes and assistance in procuring summer internships.

8, Mar 2023
KRAFTON signs publishing partnership with game developer Nirvanana

New Delhi, March 8th, 2023: KRAFTON Inc. today announced that it has signed a global publishing partnership with game developer Nirvanana for its upcoming game, codenamed ZETA, a character-based strategic PvP game

currently slated for release in 2025. As a controller(joypad)-oriented third-person action game, ZETA is focusing on capturing the deep and true pleasure of real-time character strategy PvP.

“KRAFTON is consistently searching for development studios with endless potential, such as Nirvanana, to strengthen our portfolio and its publishing capabilities,” said CH Kim, KRAFTON CEO. “KRAFTON plans on sharing its global experience with Nirvanana so that it can fully focus on developing ZETA.”

The partnership with Nirvanana is the first case of KRAFTON’s plan to expand second-party publishing pportunities through equity investments in external developers, which was announced in January during KRAFTON LIVE TALK(KLT), an internal communications program.

KRAFTON will help launch and operate the game when it launches on console, PC, and cloud-based global distribution platforms. In addition to publishing, KRAFTON and Nirvanana will plan to seek cooperation in other areas such as e-sports competitions and secondary work-related business. With this partnership, KRAFTON will continue to build its portfolio of games while strengthening its publishing capabilities to drive growth in the global market.

“Nirvanana and KRAFTON have something in common in that they both focus on developing games that bring fun to players around the world,” said Kim Nam-seok, CEO of Nirvanana. “We will do our best to develop the next-generation character skill fighting game ZETA as a new IP that will continue the success.”

Founded in 2022, Nirvanana was created by game developers with proven expertise and experience in creating global games. The company is currently hiring for various roles, including development, design, and art. For more information around the game or career opportunities at Nirvanana, please visit [http://nirvanana.gg/en] and [https://nirvanana.career.greetinghr.com].