4, Mar 2023
‘Indian Sign Language (ISL) is crucial’, says PayNearby’s World Hearing Day campaign
Mumbai, March 04, 2023: PayNearby, India’s leading branchless banking and digital network, today released an awareness campaign on the occasion of “World Hearing Day”. The campaign promotes the importance of sign language and looks to spread awareness about the importance of maintaining good hearing health. It urges people to be aware and learn basic Indian Sign Language (ISL) gestures to communicate better with people who have hearing difficulties. It is in sync with World Health Organization’s (WHO) theme for 2023 – Ear and hearing care for all! Let’s make it a reality!
According to WHO estimates, there are approximately 63 million people in India who are suffering from hearing impairment. Communication barriers can cause social isolation, exclusion, and discrimination, which can affect the mental health and well-being of people with hearing difficulties. Learning basic ISL gestures is an essential step towards breaking down these communication barriers and helping build inclusive and diverse workplaces. PayNearby’s campaign features Rahul Bhosale a PayNearby employee, who shows how easily everyone can communicate with him using ISL. A special colleague himself, Rahul shares common gestures in the video, including simple signs for common phrases such as ‘hello’, ‘thank you’, ‘sorry’, and ‘goodbye’.
On the campaign, Jayatri Dasgupta, CMO, PayNearby, said, “Staying true to our brand philosophy ‘Zidd Aage Badhne Ki’, we have always stood and taken a stand for social causes. This campaign is reflective of that. We are an inclusive and diverse organization where we want all our colleagues to feel included. By featuring our colleague, Rahul, in this campaign, we want to send out a message that even with a disability, nothing is impossible. All it takes is empathy on our part and a little bit of sign language. All this can go a long way in facilitating communication with people with hearing difficulties and help create a more inclusive and accessible world for all.”
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- By Rabindra
4, Mar 2023
Blue Dart focuses on ‘Bharat’; increases its reach in Tier 2 & Tier 3 cities
New Delhi, 4th March’23: Blue Dart Express Limited, South Asia’s premier express air-integrated transportation and distribution express logistics company, launched its new campaign capturing the wide reach of its services, including in Tier II & III cities of the country. Through its efforts on customer centricity, Blue Dart is available across 55,400+ locations in the country, including its underserved markets.
Digitisation, affordable data, and smartphones are bridging the long-standing gap between India, which resides in
cities, and Bharat, which is home to the country’s Tier II and III cities. The impact of this can be seen in the spike in the number of e-commerce platforms, which serve nearly all the PIN codes in the country, bridging geographic, linguistic, and social divides along the way, benefitting both buyers and sellers. The market share of tier 3 cities, in e commerce industry, grew from 34.2% in 2021 to 41.5% in 2022, while that of tier 2 cities rose from 19.4% to 21.4%, during the same period. Also, Government’s programs like Make in India, Vocal for Local, have fuelled this growth, leading to an increase in the logistics requirements of smaller towns in the country.
Equipped to service these needs, Blue Dart is available in towns and villages like Saifai in Uttar Pradesh, Dhar Kalan in Punjab, Ani in Himachal Pradesh to Balua in Bihar, Zunheboto Sadar in Nagaland, Haflong in Assam to Khammam in Telangana, Sringeri in Karnataka, Manamelkudi in Tamil Nadu to Vadali in Gujarat, Quepem in Goa, Sonhat in Chhattisgarh and Ashti in Maharashtra, among many other locations that are part of the nation’s geography. Blue Dart, as a provider of choice for its customers, has dedicated and specialised infrastructure required for handling shipments, from sending a document to a charter load of aircraft. The company has a fleet of 6 Boeing 757 freighters, 2 Boeing 737 aircrafts (to be inducted soon), 12,000+ on-ground vehicles along with 2,347 facilities across the country. Additionally, as part of Deutsche Post DHL Group’s DHL eCommerce Solutions division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories.
Commenting on the reach, Ketan Kulkarni, Chief Commercial Officer, said, “Blue Dart is serving the length and breadth of the country, particularly the underserved markets in Bharat, with an emphasis on customer delight. Hence this campaign rings true to our commitment of being ‘The Logistics Company of Bharat’. Our continued focus remains on being the Provider of Choice for all our customers, across markets.”
Through its services, Blue Dart is enabling effective and efficient operations for SMEs and MSMEs across all the pin codes, by working with them to expand their services to reach even the remote pockets of the country. When it comes to operational efficiency, Blue Dart acts as a catalyst in facilitating business for sectors such as Ecommerce, Pharmaceuticals & Medical devices, BFSI, Consumer Electronics and Automotive among others.
Blue Dart, a market leader in technology and digitisation, uses application programming interface (API) integration-based solutions to improve the exchange of manifests at the most detailed levels, ensuring an automated and seamless supply chain. Teams operating using this real-time solution can command nationwide activity, which involves the first mile, network connection, and last mile delivery, including returns and reverse logistics.
4, Mar 2023
Pvr Cinemas Marks Its Debut in Nalasopara Post Merger With Inox; Part of Mumbai Metropolitan Region (Mmr) With a 5-screen Multiplex
India, 3rd March 2023: PVR Limited, the largest and the most premium cinema exhibition company in India, after the merger with INOX Leisure Limited, today announced the launch of its new 5-screen multiplex at Capital Mall in Nalasopara, MMR, Maharashtra marking its maiden entry into the city. The newly launched property stands as the latest entertainment hub for cinema lovers in the lakeside Capital City, a completely self-reliant, modernistic town. The Cinema is located in Nalasopara in Palghar district near Mumbai’s western suburbs, part of the Mumbai Metropolitan Region (MMR) has become one of the most-populous urban areas in the state.
With this launch, PVR consolidated its foothold in Maharashtra with 281 screens in 59 properties across 16 cities and a total of 1663 screens across 357 properties in 114 cities (India and Sri Lanka).
The Multiplex has a total seating capacity of 1070 audiences and is equipped with plush recliner seats for enhanced comfort. The cinema is equipped with the best-in-class theatrical solutions to offer an immersive and enhanced cinematic experience. This includes the SP4K Laser projectors that deliver ultra-high resolution, sharp, and bright images. Furthermore, the audis feature advanced Dolby 7.1 audio and Next-Gen 3D technology for an immersive experience.
Speaking on the launch, Mr. Ajay Bijli, Managing Director, PVR Limited, said, “Maharashtra is an important market for us and we are delighted to strengthen our presence in the state. In this year, our focus will be on solidifying PVR’s presence in the existing markets as well as foraying into new territories with a combination of metros, tier 2, and tier 3 cities. Through the cinema, we aim to bring in the finest of movie-going experience among several suburban areas in the outskirts of Mumbai”.
The foyer area with its chandeliers, adds to the opulence and grandeur of the overall foyer space while teal color seating and plasma frames add freshness to the space. Multiple framed custom artworks with a “V” theme celebrate legendary actors and actresses while Gold accents through metal/ film inlays have been used as accent in Audi door.
“We have expanded our presence in the West after our successful run in 17 cities. Maharashtra has a strong base for movie going culture and as the hub of cinema, the state offers great scope of expansion. The Vasai-Virar area is very well-connected to important locales of other parts of Mumbai and Thane via rail, road and bus networks. Introducing new concepts and offerings have been at the core of our business strategy and we are confident that the new multiplex will be well received by our patrons”, said Mr. Sanjeev Kumar Bijli, Executive Director, PVR Limited.
With this opening, the merged entity has strengthened its growth momentum and has opened 148 screens across 27 properties in 22 cities in this fiscal.
4, Mar 2023
The New India Assurance Co Ltd Enters the Nascent Surety Bond Business
Chennai, March 4, 2023: Earlier today, the New India Assurance Co Ltd. announced the launch of its Surety Bond business. It becomes the second insurer to offer Surety Bonds in the country.
The IRDAI permitted general insurers to issue Surety Insurance Bonds since April 2022. Surety bonds are legally enforceable tripartite contracts that guarantee compliance, payment and/or performance. The insurance company provides an underwriting guarantee, for a premium, in case of a default in execution of a project. It assures one party – the obligee, that the party responsible for project or service delivery – the principal, delivers on the project in a timely manner by adhering to the prescribed stipulations. The principal is also reassured that the surety will assume responsibility for timely payments. If the principal defaults on the performance, the Surety Insurance provider pays damages to the obligee.
Commenting on the launch, Mrs. Neerja Kapur, Chairman cum Managing Director, New India Assurance Co Ltd. said, “Surety Bonds will soon revolutionise the dynamics of India’s infrastructure industry. Surety Bond Insurance will act as a security shield for infrastructure projects and protect the interests of both the contractor and the principal. In today’s increasingly uncertain and volatile business environment, our Surety Bonds will provide much-needed financial reassurance to all parties involved in infrastructure projects. Going forward, we believe that surety bonds will drive India’s infrastructure push. We aspire to grow in the surety insurance business in India and are geared up for it.”
For small businesses, surety bonds are a useful tool as the collateral requirements of insurance companies are mostly less than Bank Guarantees. Surety Bonds can enable smaller infrastructure developers to compete with larger, more established players for bigger contracts. The authorities issuing the contracts, usually Governments, are generally hesitant to deal with smaller contractors as they are apprehensive about timely delivery. When the contractors furnish a Surety Bond, the authorities will readily consider them as the bonds indemnify them to the extent of the bond issued in the event of non-performance.
4, Mar 2023
Ideas2it Joins Hands With Idearx to Offer a Career Enhancement Initiative “pledge2propel”
Bengaluru4th March 2023: Ideas2IT, a high-end product engineering company, and IdeaRX, a HealthTech startup, today officially announced the launch of “Pledge2Propel”, a career enhancement initiative to help tech professionals affected by the economic slowdown and layoffs. This unique initiative aims to provide all the support they need to re-group and pursue new opportunities by means of upskilling or venturing into entrepreneurship while prioritizing their mental health.
This upskilling program promises free mentorship to pursue the latest technologies and tools including:
« Artificial Intelligence, Data Engineering, Cloud Computing, Machine Learning, DevOps, Robotic Process Automation, languages like Python and more. The mentors will be industry experts in their respective fields, with a focus on practical, hands-on learning.
Pledge2Propel can also help during the job search, but does not promise or guarantee a job.
Meanwhile, budding entrepreneurs will be guided by veterans in navigating the various challenges ahead. The workshops, training sessions and networking opportunities provided will foster the growth of the business leaders of tomorrow.
With a decade of world-class product development for clients like Facebook, IKEA, and Microsoft under their belt, Ideas2IT and IdeaRX are keenly aware of how to produce and nurture next-gen tech talent. Both companies have also created and spun off numerous startups and products that give them clarity and depth in navigating the hurdles of entrepreneurship. Therefore, taking this opportunity to give back to the tech community was a no-brainer.
“With this association, we intend to transform the lives of many tech professionals through Empathy, inspiration and empowerment,” stated Gayathri, CEO of Ideas2IT. “We are proud to be a part of the tech community and grateful for this opportunity to contribute to the growth of the industry.”
Saravanan Vivekanandan, Founder and CEO of IdeaRX, said, “As a result of job loss, many professionals undergo emotional trauma and economic challenges. To address the same, we provide mental wellness counseling as well as financial counseling to help individuals move forward in life.”
This non-profit program is available for free to tech professionals around the world who have been impacted by the recession and are looking to upskill and find new job opportunities.
4, Mar 2023
Alarming Risk of Death Due to Uncontrolled Body Weight
Hyderabad,4th March 2023: Obesity is a problem that plagues millions of people around the world. Body weight gain as a result of modern lifestyle is seen in all economic groups irrespective of age. Excess body weight is a medical problem. Uncontrolled obesity has a negative effect on various organs of the body and causes serious illness. Reducing life expectancy. Obesity and severity are estimated based on BMI (Body Mass Index), which is calculated based on the person’s height and body weight. B.M.I. 25 kg/m2 to 30 kg/m2 is considered overweight. If it exceeds 30kg/m2, it is considered obese.
Speaking on World Obesity day, Dr. Sandeep Reddy, Senior Endocrinologist, Kamineni Hospitals said, “ It is estimated that around 135 million people in India are affected by obesity and overweight. This represents a significant increase from previous years and is largely attributed to changing lifestyles, unhealthy eating habits, and lack of physical activity. Over the last few decades, there has been a significant increase in the prevalence of obesity in India, particularly in urban areas. It is expected that around 31% of urban Indians are overweight or obese, while the figure for rural areas is lower at around 12%.”
Obesity is a major risk factor for a range of health problems, including diabetes, heart disease, stroke, and some cancers. In India, these conditions are becoming increasingly prevalent, with an estimated 77 million people living with diabetes and around 50 million people affected by cardiovascular disease” Dr. Sandeep added.
Due to genetic reasons, Indians are more prone to obesity due to the large amount of fat around the waist. In addition to this, some factors related to lifestyle have also been found to increase body weight excessively. These are: consuming food that provides more calories than needed, lack of physical activity, endocrine disorders (diseases of the endocrine glands), mental illnesses, and certain types of drugs. Dietary habits, lack of adequate sleep, and heavy reliance on vehicles also contribute to weight gain.
The first thing to do is to make sure that the physical activity is enough to burn more calories than the food intake. For this, exercise, a low-calorie diet, and the use of weight loss drugs should be done. If these efforts are unsuccessful and obesity persists, weight loss surgery may be recommended. Surgeries have been shown to give good results in reducing excess stubborn body weight. Obese people have been able to reduce their weight significantly with these operations. By making some changes in the digestive system, these surgeries limit the calories we get through food. Reducing the calories from this kind of food can be the real solution to all kinds of problems of excess body weight. Therefore, opting for bariatric surgery can help you get rid of excess body weight.
4, Mar 2023
Move over cash, Indians want to give online travel Shagun this wedding season: MakeMyTrip
New Delhi, March 4, 2023 – MakeMyTrip, India’s leading online travel company, has witnessed an increasing trend of consumers opting to give Shagun in the form of an ‘online gift card’ to their friends, relatives, and colleagues.
“We have seen a direct correlation between the sale of online gift cards with the marriage season,” says, Raj Rishi Singh, Chief Business Officer, MakeMyTrip. “Increasingly, people want to gift experiences, a shift from the past where cash and gold were the only options. We surveyed to understand the needs of the consumers, and two distinct groups emerged. High-flying executives between 45-55 years, keen to gift something memorable to their friends/ relatives. The comparatively younger group, between 30-45 years, want to gift something thoughtful and trendy. Travel Shagun in the form of an online wedding gift card fits the bill for both categories.”
Interestingly, Rs 10,000 card is the most sold denomination, followed by Rs 5000, and Rs. 1000. The card allows couples to book holiday packages, hotels, flight tickets, train tickets, bus tickets, and fun activities. MakeMyTrip has seen a 30% increase in sales of travel Shagun this wedding season (Dec 22-Jan 23) compared to last year (Dec 21-Jan 22). “Undoubtedly, this is our best season yet in terms of sales of online wedding gift cards, but we believe that the peak is still far away. The emergence of the concept of travel Shagun will play a significant role in the times to come.”
The legacy of India’s culture continues even in the modern-day online gifting paradigm. More than 47% of online Wedding Gift Card buyers added Rs 1 to the total as a symbol of Shagun. The pattern prompted MakeMyTrip to start gifting a Shagun of Rs. 101 on every purchase.
With the return of ‘in-person events’, more than 25% of the respondents surveyed expressed a need to give a physical gift at the wedding ceremony. MakeMyTrip followed suit with the launch of a decorated envelope carrying the ‘e-voucher’ in the form of a boarding pass, delivered at no extra cost to the buyer’s doorstep. Almost 10% of the current users prefer this option. The overwhelming majority of 90% prefer the online wedding gift card.
Mumbai, Delhi, Bangalore, Chennai, and Pune form the top 5 cities in terms of sales. However, MakeMyTrip has observed increased traction from cities such as Patna and Jaipur, among the top 10 cities.
4, Mar 2023
Holi related eye injuries are completely avoidable: Dr Agarwal Eye Hospital
Mumbai, March 4, 2023: As the festival of colour, Holi, approaches, experts from Dr Agarwal Eye Hospital, Mumbai have urged people to avoid using chemical-based colours and water balloons. “Holi has become a major cause for eye injuries, and incidences of permanent eye damage especially in Children is a major cause of concern”, said Dr. Vandana Jain, Regional Head – Clinical Services, Vashi, Dr Agarwals Eye Hospitals.
Holi is a festival of colours, and it is unfortunate that during such a joyful occasion, eye injuries incidences across the country spike. Every year thousands of cases of eye injury are reported from cross the country on and after Holi. It is sad that joy and happiness of the festival of colours turns into grief and sorrow for some. Most people are unaware of the consequences of synthetic chemical based colours on the eyes, skin and other parts of the body. Markets are filled with low quality chemical colours which can have a harmful effect on the eyes and in cases may also cause long-term complication, even leading to permanent vision loss.
Dr Vandana Jain informs, “when synthetic colours get into the eyes, they cause a burning sensation, redness, and swelling. These harmful chemicals also cause allergic reactions and can lead to infections and other injuries. As synthetic and toxic chemical which include industrial dyes, and alkalis are used to make these Holi colours they have a copious amount of hazardous chemicals like mercury, asbestos, silica, mica, and lead which are toxic in nature and very harmful to the entire body. As eyes are one of the most sensitive organs any interaction with these harmful chemicals can permanently damage the eyes, often leading to permanent loss of vision.”
Dr Vandana Jain, further informs, “Water balloon are another major worry. Children often throw them at each other without understanding the consequences. An ill-timed balloon landing on the face can cause ocular damage and permanent injuries to the eyes. We have often seen patients coming to us with fractured eye sockets, detached retinas, and even blindness from water balloon exploding on the face during Holi.”
If we follow certain precaution and measures, then it is quite possible to avoid any kind of eye injury during Holi. It is very important for parents to be aware of what their wards are using to play Holi. Parents must guide their wards and encourage them to speak with their friends on how to celebrate the festival of colours, Holi, in a safe and secure way.
Expert Advice by Dr Vandana Jain, Regional Head – Clinical Services, Vashi, Dr Agarwals Eye Hospitals.
Go for organic and natural colours!
Today, there are better options are available in the market like organic colours and traditional colours which are made from flowers, turmeric and other organics products and dyes which are not harmful to our body.
Say No to Water Balloons!
Water balloons causes impact injury which can damage the eyes permanently. The impact from the water balloon can lead to bleeding eyes, lens dislocation, and retinal detachment. The nature of injury are generally severe and may lead to permanent
Don’t rub your eyes if colours enter the eyes accidently!
Rubbing the eyes can lead to corneal abrasion or can damage the cornea. It may also lead to eye infections and other complications. If the color has accidentally entered the eye, immediately cleanse the hands thoroughly with soap. Then, take a palm full of water and gently try blinking the eyes in the water. Avoid, splashing water into the eye, as it can aggravate the injury. It is also not advisable to use handkerchief or tissue to remove any particulate matter in the eyes as it can further aggravate the injury.
Remove contact lenses before playing with colours!
Contact lenses have hygroscopic properties which mean it can easily absorb water. Therefore, if any color enters the eye, it increases the risk of allergies and infections. The best solution is to use your glasses or opt for a disposable contact lens that can be discarded immediately if there is any sign of eye irritation.
Do not Self-Medicate!
The most important thing to note is to avoid self-medication. In case there are indications of eye injury or damage, then consult an eye expert immediately. We Indians, tend to try home remedies or use any available eye drops or ointment, without consulting the doctor, this often leads to more injury rather that healing. We should immediately rush to the nearest eye care professional, in case of persistent redness, watering, discharge, itching, discomfort, trauma, bleeding.
4, Mar 2023
HearNU, World’s first Non-Surgical Hearing Aid for 100% Conductive Hearing Loss, launched!
Hyderabad, March 4th, 2023: World’s first Non-Surgical Hearing Aid for 100% conductive Hearing Loss, HearNU from WeHear, a Startup supported by Government of India and, was Launched for the first time in the Telugu states (Telangana and Andhra Pradesh) by Dr. N.M.S. Reddy, Chief Audiologist, Global speech and hearing Clinic’s, Hyderabad and Adesh Agarwal, Director, Shreem Innovations jointly today, at Helen Keller’s Institute of Research & Rehabilitation for the Disabled Children (HKIRRDC), R.K. Puram, Secunderabad.
Dr. N.M.S. Reddy, Chief Audiologist and Distributor briefing about the product HearNU said, the award-winning patented product, HearNU is world’s first non-surgical solution for hearing impaired individuals with conductive hearing loss, working on Bone Conduction Technology. Bone conduction relies on sound transmission through vibrations on the skull bones and jaw through temporal mandibular joint bypasses the outer ear and middle ear, while transmitting the sound directly to the inner ear, thus enabling the hearing impaired to hear sounds around. It helps patients with damage to physical ear damage, issue with inner ears, conductive hearing loss due to issues with ear drum, ear canal, outer and middle ear issues, to hear sounds. This is priced low for it to be accessible to the common man.
Guest Ln. P. Ummar Khan said, this hearing aid will be helpful to several people, particularly those who can’t hear through the conventional hearing aids, HearNU aid can help overcome the problem. This is working on bone conduction. I appreciate WeHear for introducing this low cost HearNU instrument and will benefit several children in the country. I am delighted that this product has been innovated and manufactured in India. All this time we have been using hearing aids imported from other countries. It helps hearing impaired children to get best education, enable them to be integrated in the normal school, explore opportunity of higher education and get better job placements and lead a normal life.
Dr. Nagender Kankipati said, this is a great innovation in the hearing aid space. This made in India product has tremendous potential to become popular abroad and we should be proud of it.
The device’s microphone has 20ft range for hearing sounds like car horns etc. and 5ft range for human conversations. HearNU has unique features of Bluetooth Connectivity to connect to devices like Laptop, TV, Mobile etc. It has a rechargeable battery like mobile phones with C-Type charging slot. The hearing aid comes with a warranty of 3 years. This Made in India innovative hearing aid is compliant with high international standards like ISO, CE and ROHS.
Chief Guest Ln. P. Ummar Khan, Founder and Chairman, HKIRRDC, Guest of Honour Dr. Nagender Kankipati, Founder & President, Dr. Imad Khan Founder & General Secretary, Dr. Arif Treasurer, Advisory committee members Dr. Srinivas Ganji, Dr. Premnath Balla, Prof Dr. Rajendra Kumar Porika, Dr. Veena and Dr. Shiva Prasad Boddupally Other EC Members Dr. Anil Krishna, Dr. K.V. Narayana, Dr. Hanmi Reddy, Dr. Yousuf, Dr. Neha Jain of Telangana Audiologists and Speech-Language Pathologists Association, Hyderabad, formally unveiled the revolutionary hearing aid and graced the occasion. Free HearNU aids were presented to select hearing impaired children from the institute, on the occasion.
As part of an initiative with the Samagra Shiksha Abhiyan of the Government of Gujarat, over 2533 kids have already been tested with HearNU device of which the device has been found to be useful for 2249 kids. This Hearing aid got so many appreciations from the Dignitaries like Former president of India Shri. Ram Nath Kovind and Honourable chief minister of Gujarat Shri. Bhupendra Patel and received many awards like GUSEC 2018, 2019 Awards, Social Impact creator Award at Bombay Stock Exchange, and Recognition and Donation by Smt. Sonalben Amit Shah from Indian Red Cross Society and from Leading ENT Surgeons and Audiologists Across the Country.
4, Mar 2023
The Saudi Literature, Publishing and Translation Commission Hosts the Inaugural Edition of the Writers & Readers Festival
4th March, Riyadh – The Saudi Literature, Publishing and Translation Commission has launched the inaugural edition of its Writers & Readers Festival on February 23 which is scheduled to continue till March 11 across five locations in Saudi Arabia’s Eastern Region to celebrate Arabic and international literature.
With the aim of supporting the works of Saudi, regional, and international literary luminaries, the event showcases and provides opportunities for literary partnerships in the fields of publishing and translation.
Dr. Mohammed Hasan Alwan, CEO of the Literature, Publishing and Translation Commission, said “Through this festival, we aim to acknowledge global literature and create a platform for writers and readers from around the world to exchange knowledge and ideas.
“The Eastern Region was chosen to host the festival because of its cultural heritage and historic impact on the literary movement in the area. It is home to some of the most influential literary voices, such as the 6th-century renowned Arab poet Tarafah ibn Al-Abd.”
The Writers & Readers Festival offers a comprehensive program with several interactive activities, allowing audiences to enjoy an immersive literary experience, including panel discussions with renowned writers, literary salons, literary criticism workshops and movie screenings.
Additionally, the program will also have theatrical performances, poetry nights, musical concerts, crafts and culinary markets and food trucks to cater to visitors.
One of the key events of the festival is the Sharqiyah Book Fair, which will take place between March 2-11 at Dhahran Expo, and is the Eastern region’s first book fair ever. Organized by the Literature, Publishing and Translation Commission, at least 300 local, Arab, and international publishing houses are participating in the book fair. It has a wide-ranging program that includes discussion panels, workshops, poetry nights, and kids’ zone.
The Writers & Readers Festival is one of the Literature, Publishing, and Translation Commission’s events which provide a platform to encourage cultural exchange and facilitate new opportunities for creativity and cultural expression.
