15, Feb 2023
News18 India’s “Sabse Bada Dangal” to provide extensive coverage of assembly elections in Tripura, Nagaland & Meghalaya
New Delhi, 15th Feb 2023: News18 India’s election flagship programming “Sabse Bada Dangal” returns with the coverage of the polling day for the upcoming assembly election in Tripura on 16th February. The coverage will then extend to Nagaland and Meghalaya polling day with an aim to keep the viewers updated with all the key developments from ground zero.
The programming will focus on providing the intrinsic details of the polling days with multiple reporters deployed in the field at key locations in the poll-bound states. The channel will provide the viewers with the latest updates, analysis, and trends of voter turnout in the three north-eastern states.
News18 India, India’s No. 1 Hindi News Channel with its exhaustive election reportage has always been committed to providing accurate, timely, and in-depth coverage of the election proceedings with unparalleled width and depth.
The programming “Sabse Bada Dangal” will offer viewers unparallel coverage of the elections and the trends emerging from the states.
Tune in to News18 India to watch the live coverage of polling days on 16th February and 27th February, 8 AM onwards.
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- By Rabindra
15, Feb 2023
Introducing Nokia X30 5G, our most eco-friendly smartphone with low-light Imaging like none other
Mumbai, India, 15th February 2023: – HMD Global, the home of Nokia phones, today launches Nokia X30 5G, their most eco-friendly smartphone yet. The new planet-friendly design has a 100% recycled aluminium frame and a 65% recycled plastic back. With zero compromises on the phone’s performance, Nokia X30 5G comes with premium features including our best-ever PureView photography and a 6.43” AMOLED PureDisplay designed to better fit in your hand, pocket or purse. Plus, it’s protected by the ultra-tough Corning® Gorilla® Glass display.
Sanmeet Singh Kochhar, Vice President- India & MENA, HMD Global:
“We are delighted to introduce a flagship smartphone that is eco-friendly to its core. Moreover, Nokia X30 5G is our smallest eco-footprint device to date! We continue to strive for greater sustainability with each device. After the successful launch of the Nokia G60 5G in our sustainable class of devices, we are excited to introduce another Nokia smartphone with a key focus on minimizing carbon footprint, along with great performance and specs. Not only does Nokia X30 5G deliver the best PureView photography with our best-ever low-light imaging, it also comes with 3 years of OS upgrades and monthly security updates1 and can also be relied upon with its signature two-day battery life. Nokia X30 5G embodies our passion for helping our users keep their devices for longer.”
The most eco-friendly Nokia phone yet – inspired by nature, built to protect it
Designed in Finland and built from a 100% recycled aluminum frame and a 65% recycled plastic back, Nokia X30 5G is our most eco-friendly smartphone yet, right through to the box it comes in. Less plastic, fewer chemicals, more good stuff. Packaging is also made using 100% FSC certified and 94% recycled paper boxes, we are promoting responsible forestry and supporting a circular economy. This all means that Nokia X30 5G delivers the smallest eco-footprint of a Nokia phone to date.
Nokia X30 5G has been built to push the limits of smartphone life expectancy. It is protected by a big 3 years of warranty3 and delivers 3 OS upgrades. Plus, it’s designed for everyday life, with a robust metal frame and a tough display. The phone comes with IP67 dust protection and water immersion up to 1m for 30 minutes.
If 1 million people held onto their Nokia X30 5G for an extra year, they would save the same CO2e as needed to power 5,253 homes for a whole year.[1]
Packed with new, game-changing features
Take breath-taking imagery with the big pixel 50 MP PureView camera clubbed with a 13MP Ultra-Wide camera which uses AI and Optical Image Stabilization (OIS) to capture content in even higher detail. It’s complete with an all-new, intuitive dropdown menu giving you faster access to the most used camera settings. Capture Fusion brings the power of the main camera to your ultra-wide-angle shots, for more details in the center of the picture, while Night Mode 2.0, with Dark Vision, Tripod Mode, and Night Selfie, gives you sharper and more vibrant shots, even after sundown. While you get some amazing low light photographs with your rear camera thanks to the Night Mode 2.0 & Dark Vision, the 16MP front selfie camera also captures some amazing selfies.
The camera is also protected by Corning® Gorilla® Glass with DX+, permitting 98% of all light through the lens to deliver industry-leading optical performance and scratch resistance. Because the more light you get in, the better images you get out.
Sporting the best display on a Nokia phone yet, Nokia X30 5G with its 6.43” 90Hz PureDisplay, Under display fingerprint sensor delivers a smoother, more responsive experience. The AMOLED PureDisplay technology means more brightness and vibrant colors to make streaming, scrolling, browsing, and holding the device, a joy.
Power up faster than ever before with 33W fast charging4 and enjoy the signature two-day battery life2, remaining healthy even after years of charging. Equipped with Qualcomm® Snapdragon® 695 to optimize the potential of 5G, Nokia X30 5G is ready for long-term use.
The Nokia X30 5G also comes with the GoPro Quik App preinstalled so you can shoot, edit, and share your creativity from anywhere.
Safe, secure and up-to-date for years
Three OS upgrades as standard means you can enjoy new features way beyond Android™ 12. Equipped to store the most private and personal information securely Nokia X30 5G has up to three years of monthly security updates1 guaranteed so you can have peace of mind.
For businesses – Nokia X30 5G is verified by Google Android Enterprise Recommended.
Pricing and availability
The Nokia X30 5G is available for pre-booking in India from today in Cloudy Blue or Ice White at a limited period launch price of INR 48,999 in 8/256 GB memory/storage configuration. Nokia X30 5G will go on sale exclusively on Amazon and Nokia.com from 20th February.
Nokia X30 5G would come with an amazing launch offer worth INR 5799, which includes a 33W fast charger and Nokia Comfort earbuds complimentary with each purchase, along with key bank offers and an exciting exchange offer.
15, Feb 2023
Keep Your Eyes Safe & Secure
By Dr. Ipsita Basu, DO, DNB, DipNB, Consultant – Pediatric Ophthalmology, Disha Eye Hospitals
Most people are ignorant about basic eye health and hygiene. Ensuring proper protection and maintaining accurate eye hygiene can assist one to keep away further issues arising from negligence which can even make someone’s vision partial and also totally blind. Basic eye care can also help in avoiding common issues like eye allergies, conjunctivitis, redness, puffiness, etc.
Some easy but important eye healthcare guidelines which will help to safeguard your eyes and to combat any infection under any circumstances are listed below-
1. Use of Ultraviolet Goggles – We need to be careful while choosing our sunglasses. If an individual has to get exposed to the morning sun or be in the outdoor area for long hours, then it is always advised to make use of ultraviolet protective sunglasses only. This will help to prevent eye allergies and long-term eye diseases.
2. Avoid Contacting the Eyes with Unclean Hands- Do not rub your eyes with unwashed hands, especially if we are in outdoors and in public places, after shaking hands with other fellows or if we are in a state of heavy sweating. We, ourselves might become the career of infections or allergies to our eyes.
3. Be Careful With The Tear Film – It is necessary to avoid splashing water heavily inside our eyes. This may damage the tear film which is a protective layer. We must wash our eyes only if foreign particles like dust enter our eyes and cause irritation.
However, it is a requisite responsibility to clean our hands and face once we reach our home as this prevents dust and grime from entering our eyes and causing eye allergies. But this action must be undertaken very carefully. One should not be in a hurry or negligent while cleaning the face and eyes. A minor fault may lead to major damage as our eyes are the most sensitive organ in our body.
4. Be Cautious With Your Contact Lenses – Extra care is imperative for those who are regular users of contact lenses. Going to bed wearing the same is dangerous to eye safety and should not be worn for more than 16 hours. It might impact the cornea.
For maintaining an accurate vision it is always requested to the users to stick to the Do’s and Don’ts mentioned clearly by the ophthalmologists. One needs to be extra cautious regarding the Liquid which is used to wash the Lenses. The Date of Manufacture and the Period Of Its Expiry should be checked. Do not buy the liquid which has exceeded its expiry date or has no mention of this credential.
5. Take Caution Regarding Cosmetics Applied On The Eyes – Cosmetics have become an integral part of our day-to-day life. While decorating our eyes to impart a unique appearance in our personality, some safety and hygiene measures need to be considered seriously.
a. Avoid sharing any common handkerchiefs, towels, toiletries, etc. Do not share common eye cosmetics. Eye makeup should be light, especially during the daytime.
b. If Eye shadows are applied then it should not spill over into the eyes.
c. Ensure the application of waterproof mascara. Melted mascara can be harmful for the eyes. As, Mascara is mainly used to make Eye Lashes look elongated and beautiful but this artificial appearance is a threat in disguise to the safety of our eyes. Mascaras contain Fibers that can cause irritation and even when it enters the eye can cause blurred vision.
d. Be careful while using eyeliner. It should not get in contact with the eyes directly.
e. Refrain from applying Glittery Eye Cosmetics. Such metallic products cause heavy irritation in our eyes and may lead to serious damage like a deep scratch in the Cornea. It can permanently destroy the visionary capability if a person is wearing contact lenses.
f. High obsession with Eye Cosmetics can be an influential factor in causing ‘Corneal Abrasion’. The term ‘Corneal Abrasion’ refers to a particular kind of eye injury. This is caused when someone is applying eye makeup in a moving car or bus and the vehicle suddenly undergoes an abrupt slowdown and the individual hits her eye with the brush or the eyeliner or a sharp Eye Kajal stick. Such a state can lead to a severe scratch in the Cornea section.
g. Today, amongst women there’s a habit of using imposed Eyelash Extensions. Such eye cosmetics are undoubtedly short spanned and so any user is always reluctant to wash the eyes thoroughly as these eyelashes might fall off. This can prove to be dangerous. Prolonged application with no cleaning will become the dominant reason for a serious eye infection.
h. Be careful while removing the eye makeup, if somehow makeup goes inside the eyes, then rinse fast with cold water and don’t rub. Always remove makeup before retiring to bed no matter how late it may be.
15, Feb 2023
NMDC Delivers Best Ever Q3 Production
Hyderabad, February 15, 2023: National Miner NMDC registered its best-ever Q3 production with 10.66 million tonnes produced in the third quarter of FY23.
NMDC in its Board Meeting held on 14.02.2023 reported a turnover of Rs. 11,816 crores for the first nine months of this financial year. Company’s Profit Before Tax (PBT) for the nine months is Rs. 4351 crore and the Profit After Tax (PAT) for the nine months is Rs. 3252 crore.
NMDC produced 10.66 million tonnes (MnT) and sold 9.58 million tonnes (MnT) of iron ore in the third quarter of FY23. Cumulative production and sales figures for the first three quarters stood at 26.69 MnT and 25.81 MnT respectively.
NMDC declared an Interim Dividend of Rs. 3.75 per share. Commenting on the performance, Shri Sumit Deb, CMD, NMDC said, “Iron and Steel industry is the backbone of India’s infrastructure growth and this year’s Union Budget emphasis on increasing capex will propel a robust domestic steel demand. With thriving iron ore production
and growing capital that can be reinvested in the company, NMDC is ready to meet the demand.
I congratulate the team NMDC for its best ever Q3 production.”
15, Feb 2023
After thrilling Bengaluru leg, RuPay Prime Volleyball League ready to spread joy in Hyderabad
Hyderabad, 15th February 2023: The action-packed season 2 of RuPay Prime Volleyball League powered by A23 thrilled fans across Bengaluru city over the past week. A total of 10 games were played in a span of nine days as hundreds of volleyball supporters gathered at the stadium each day to witness the exciting sporting action. But now, the tournament is set to spread joy in the city of Hyderabad, with the second leg set to kick off on Wednesday, February 15th, 2023, with the hosts Hyderabad Black Hawks ready to go head-to-head against Kochi Blue Spikers.
RuPay Prime Volleyball League CEO Mr. Joy Bhattacharjya addressed a Press Conference a day before the start of the action at the Lemon Tree Premier hotel in Hyderabad and spoke on what the fans in the city can expect from the league this time around.
“We enjoyed tremendous success in Bengaluru as fans came in numbers to enjoy the thrilling volleyball action. We are now coming to Hyderabad again, we were here last time but it was during Covid. We already have a huge fan base in the city and we are excited to see fans back in the stands here,” he said.
Hyderabad Black Hawks Principal Owner Mr. Abhishek Reddy also spoke at the press conference and gave a brief glimpse of his vision for the franchise in the years to come.
“Our goal has always been to bring excitement into people’s lives. Volleyball is as much entertainment as sport. Each season, we try to push the limits higher and try things beyond the expected norm of a host city. Over the next seven days, you will see what we and the city of Hyderabad have in store for you, as well as a glimpse of what’s to come next season,” he said.
Meanwhile, ahead of their first game at home, Hyderabad Black Hawks skipper SV Guru Prashanth said that his side is aware of what Kochi Blue Spikers are capable of, and will plan their strategies accordingly. Hyderabad have so far played three games in the season, having won one.
“We have seen Kochi Blue Spikers perform on the court, and we see them at training. We know what their strengths are and we know how we have to plan to counter that. We are ready to give the home fans a great show to watch,” Guru said.
Kochi Blue Spikers’ captain Vipul Kumar said that his team has learned from their errors in the first two games and will find a way to bounce back. Kochi have so far lost both their games in the season.
“We want to show that we are not a team to be taken lightly. We have strong players in our ranks. While things did not work out for us in the first couple of games, we have learned from them and we are prepared to cause an upset,” Vipul said.
Hyderabad Black Hawks will be up against Kochi Blue Spikers at the Gachibowli Indoor Stadium on the opening day of the Hyderabad leg of the RuPay Prime Volleyball League from 1900 hrs IST on Wednesday, 15th February 2023.
15, Feb 2023
Dr. Abhay Jere Appointed as Vice Chairman AICTE
New Delhi, 15 February 2023
Dr. Abhay Jere who was appointed as the Vice Chairman of All India Council for Technical Education (AICTE) on 10th February 2023 took charge today at AICTE HQ, Delhi.
Dr. Abhay Jere was the Chief Innovation Officer at the Government Ministry of Human Resources Development. In a notification issued by the Ministry of Education, Govt. Of India, dated 10th February 2023, Dr. Abhay Jere is appointed for a period of three years w.e.f. the date of assumption of charge, or till attaining the age of 65 years or until further orders, whichever is the earliest.
Prof . TG Sitharam, Chairman, AICTE while congratulating Dr. Abhay Jere said, “I congratulate Dr. Abhay Jere on his appointment. I believe AICTE will benefit from his vast experience in the education and innovation sector.”
Prof. Rajive Kumar, Member Secretary, AICTE, said, “I congratulate Dr. Abhay Jere for being appointed as the Vice Chairman, AICTE. We are glad that he has spearheaded innovation-related initiatives in higher education institutions. He has also been the spirit and driving force behind his Smart India Hackathon initiative at MoE.”
Dr. Abhay Jere, said, “It is an honor to serve as the Vice Chairman, AICTE. It is a privilege to work with such talented and dedicated professionals at AICTE and the Ministry of Education. The New National Education Policy carries a holistic approach and has all teaching elements. It is a policy with proper directions and guidance on what is needed to make learning practical. The flexibility of exit options and migration to other programs are the elements that need to be part of our education system. I thank all my colleagues for their support and assistance.”
Dr. Abhay Jere is instrumental in creating a network of Innovation Councils. Through the Ministry of Education, Indian Innovation Councils (IICs) are now in place in 6500 educational institutions to facilitate the creation of local innovation ecosystems in these institutions while creating their own startups during research.
Most recently, he has also been instrumental in designing a very unique MBA program in ‘Innovation and Entrepreneurship’ presented by the All India Council for Technical Education (AICTE). Dr. Jere is committed to raising awareness of the need for innovation and entrepreneurship among Indians, so he is a regular columnist in well-known English and local newspapers. He also produced ‘India First Leadership’ Talk Series which will be broadcast on Lok Sabha TV.
15, Feb 2023
South Kolkata Nrityangan To Present ‘Nrityasamaroh’, A Classical Dance Festival
Kolkata, 15th February 2023: South Kolkata Nrityangan, one of the renowned classical dance institutions in Kolkata is going to organize their maiden edition of the Classical Dance Festival titled ‘Nrityasamaroh’ on 18th February 2023 from 05:30 pm at the Indian Council For Cultural Relations – Kolkata. The glorious evening will commence with an opening Group Dance by the students of South Kolkata Nrityangan. The audience will also witness engrossing performances by legendary artists from various parts of India. Guru Gopika Verma from Kerala who is a Sangeet Natak Academy awardee and an exponent of ‘Mohiniyattam’, Guru Gajendra Panda from Odisha and an exemplary Odissi performer, Guru Sandeep Mallik from Delhi Kathak Kendra, an outstanding ‘Kathak’ artist and from Kolkata Smt. Bimbavati Devi, a noted ‘Manipuri’ exponent and Sri Rajdeep Banerjee, an eminent Bharatanatyam will present on stage their extraordinary moves.
The concept of ‘Nrityasamaroh’ is originally conceived by Smt. Jhinook Mukherjee Sinha, an acclaimed Bharatanatyam performer and also the founder of one of the oldest dance schools in Kolkata, South Kolkata Nrityangan. She is the disciple of Dr. Guru Smt. Thankamani Kutty and have impressed people across the globe through her versatile performances on several occasions. She is an impanelled artist under the Ministry of Culture, Govt. of India, Eastern Zonal Cultural Centre (EZCC) as well as Doordarshan Kolkata. On January 2023 at the G20 Summit which was held in Kolkata, Smt Jhinook Mukherjee Sinha headed choreography of the cultural programme which was a part of this Summit.
“The initiative of ‘Nrityasamaroh’ is specially curated for providing an esteemed platform to the budding artists inhabiting in the remote areas of Kolkata as well as West Bengal. The show will shed light on the blooming talents whose skills and creativity remained obscure due to certain socio-economic issues and the unfair challenges imposed on them against their will. It aims to eradicate the boundaries. The prime purpose of this cultural evening is to assist the young, underprivileged artists to overcome all the limitations and disparities surrounding them so that they can achieve the deserved prestige, recognition and flourish further”, said Smt. Jhinook Mukherjee Sinha, Director, ‘Nrityasamaroh’.
It will not be an exaggeration to say that the evening will surely captivate the audience, leaving them with some exuberant performance, skillful and enchanting.
15, Feb 2023
India Beach Fashion Week Gets Off to a Rocking Start at Goa’s Island of Love on February 13
15th February 2023: The ninth edition of India Beach Fashion Week (IBFW) got off to a rocking start on the eve of Valentine’s Day at Divar, Goa’s Island of Love. Presented by Ikonic and powered by Timex, IBFW is Asia’s largest and one of its most prominent calendar events. It will be hosted over two days at Mercure, the Goa Deevaya resort.
India’s first Island Week & Fashion Festival started with a meet and greet session at which brand representatives, designers, and content creators were introduced to the assembled guests. Among those who took the bow were Pallav Ojha, CEO & Co-founder, of COMO Collective, Rayed Merchant, Co-founder, of Ikonic Professional, Deepak Chabbra, Managing Director, of Timex Group India, Pradnya Somesh Popade, Head, of Marketing & Communications, Samsonite, and Puneet Motiani, Designated Partner, Gardenia Cosmotrade LLP (GATSBY). The tropical Eden was a picture-perfect setting for the open-air sunset session alongside the Mandovi river.
IBFW’s ‘Experience’ partner Royal Falcon Music Production enhanced the magic of the 18th-century island with its lush forests, emerald green paddy fields and meticulously restored colonial-style Portuguese villas with a live band. Royal Falcon is a Dubai-based music label that brings the world together with a fusion of international musicians and world music.
The curtain-raiser show was by Vikram Phadnis, making his debut in resort wear. His collection, ‘Bloom’, is inspired by the designer’s store, Adhvan, which he started in Goa last year. He experimented with resort wear for the first time at Adhvan, and encouraged by its success, decided to pursue it in a big way.
The free-flowing silhouettes reflect Vikram’s love for bohemian prints, cuts, and styling. The clothes are comfortably chic, but since he was showcasing them at the curtain-raiser, he glammed them up with elaborate hair-dos and funky makeup.
With 44 designs in georgette and linen, ‘Bloom’ features shorts, swimsuits with capes and dhotis for women. The embroidery is minimalistic but set off with embellishments. The collection is eye-catching, with bold prints in black and white, along with pops of neon, and the audience response was overwhelming.
IBFW targets young and bold fashion enthusiasts and entrepreneurs, designers, content creators and artists, fresh graduates and early innovators. Their vision and outlook, design aesthetics and technology can help build India’s biggest creative ecosystem with consumers and brand custodians who stand up for green space energy and a circular usage economy.
It was only appropriate then that Day One should wrap up with Eliferous, a collaborative show presented by Timex and former Miss Teen Universe Srishti Kaur. Encapsulating the essence of art and fashion, Eliferous translates Srishti’s experiences and aspirations into a signature collection that represents eloquence and freedom in designs which defy convention.
Srishti’s showstopper was Sakshi Malik, an Indian actress, lifestyle, beauty and fashion social media influencer and model. Sakshi had played herself in Kartik Aryan’s 2018 hit film, Sonu Ki Titu Ki Sweety, and her song, Bom Diggy Diggy, had become viral, getting her millions of hits.
Open-air ramps, including India’s longest ramp and the first one facing the sea, makes IBFW a one-of-its-kind fashion festival. There is lots more to look forward to today at the Island of Love on the Day of Love.
15, Feb 2023
India’s biggest Dog and Cat Show: PetGala – Delhi NCRs biggest Pet gathering this Sunday on 19th February at Noida Expo Centre in Delhi-NCR
Noida / Delhi-NCR: PETGALA is an awesome gathering of pet lovers by pet lovers. We aspire to host a memorable event that celebrates the joy of petting. The event is on 19th February at International Trade Expo Centre Noida, Sector 62, starting from 10 am.
Feline Club of India (FCI) would be hosting its Championship Cat show with two international judges, Mr. Allan Raymond (Australia), and Mr. Michael Woods (Australia) with the participation of more than 300 cats in the show, informed Mr.Saquib Pathan, President FCI. Various breeds like Persians, Maine Coon, Bengal, and our very own IndiMau would be present.
The event includes an adoption drive, which aims to provide as many cats and dogs as possible with a home where they are cared for, welcomed, and wanted. The event will have a host of activities for pet lovers like a Dog Agility zone, pet fashion show, interactive games, obedience training demonstrations, security dog demonstrations, aquarium setup, vet consultations, etc. People can come with their pets and enjoy the day.
15, Feb 2023
Torrent pharma launches #BeShelCal strong campaign for increasing Calcium intake awareness in India.
India-wide release, 15th February 2023: One of India’s leading pharma brands, Torrent Pharmaceuticals Ltd, recently unveiled its first-ever 12-week-long campaign across TV and digital. With this new campaign #BeShelcalStrong, the pharma giant announces the entry of its brand Shelcal 500 – a market leader and the no. 1 doctor-recommended calcium supplement$ – as an over-the-counter (OTC) calcium supplement brand.
The ever-rising consumer empowerment, demand for relatable storytelling and expectation of engagement has necessitated creating of multi-channel marketing campaigns. Nowadays, consumer healthcare marketers understand that engaging consumers in out-of-the-box marketing practices is increasingly helpful in getting their point across. These subsequently encourage conversations around health issues and offer solutions to help individuals fix them.
In India, close to 40% of people are calcium deficient and 79% are Vitamin D deficient*. With this campaign, Torrent Pharma aims to raise awareness about the importance of fulfilling one’s calcium and Vitamin D3 needs in a way that is relatable to the daily lives of people.
As a part of the #BeShelcalStrong campaign, Torrent Pharmaceuticals has added a highly interactive calcium calculator on the website, www.shelcal.com, which will calculate the approximate daily dietary calcium intake of the user, meeting 100% RDA of calcium. Based on the analysis, consumers can make an informed decision about their calcium intake. In addition to this, consumers can connect via the toll-free number 18002020240 to seek assistance and resolve calcium-related queries.
Additionally, the TVC created under the campaign aims to address the aforementioned lack of dietary calcium amongst people by educating them to pay heed to their exhaustion and listen to their aching bones, especially after they turn 40. By depicting everyday instances, the film further highlights the need to supplement one’s diet with Shelcal 500 daily.
With its composition of 500mg of Calcium and 250 IU of Vitamin D3, Shelcal 500 helps optimize calcium absorption, increases bone density, improves muscle strength, and helps boost immunity. The calcium is sourced from natural ingredients like oyster shells, having good absorption/bioavailability in the body.
Furthermore, Shelcal500 is a consistent market leader in the Rx category, with a market share currently at ~43% that continues to rise$. And going OTC will see Shelcal further increase its market share substantially in the consumer healthcare segment.
Aman Mehta, Director at Torrent Pharmaceuticals Ltd, said, “With Shelcal’s entry into OTC, the brand is poised to become the largest calcium supplement brand in India. Via this campaign launch, we wish to encourage consumers to take calcium supplements regularly to make up for their dietary deficiencies. #BeShelcalStrong is a strong value proposition that intends to not only build on Shelcal’s brand awareness but also educate people about calcium’s importance to their diet, which in turn can positively affect their quality of life.”
Amal Kelshikar, Executive Director at Torrent Pharmaceuticals Ltd : “According to data, 40.6% of Indians are calcium-deficient, while 79% of Indians are Vitamin D-deficient*. Moreover, while RDA recommends 1000 mg/day of calcium, 1 out of every 2 Indians consume less than 50% of the recommended range*. However, the awareness amongst the consumers in this regard is low, or despite awareness, it is not acted upon. This is why it is important to not just spread awareness about the prevalence of calcium deficiency but also to get people to act upon filling their deficiencies. Thus, by taking Shelcal 500 to OTC while presenting a relevant, relatable and engaging campaign that is driving awareness about how critical it is to complete one’s calcium requirements, Torrent Pharmaceuticals is actively endeavoring to bridge the gap between consumers and a healthy, active lifestyle.”
Marketing of Consumer Health Care products can be interesting and powerful, while still remaining informative. In order to be successful, pharma marketers also need to recognize the importance of building long-term relationships with customers based on trust and care. Today’s hectic and fast-paced lifestyle often gives way to food habits and a diet that may lack adequate nutritional value, giving rise to several health implications. Owing to the pervasive Calcium and vitamin D deficiency in India, and with a vision to offer care via providing better and greater access to dietary calcium, Torrent Pharmaceuticals thus curated this compelling campaign that urges people to #BeShelcalStrong.
