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Mother’s Recipe introduces Aloo Sago Papad: Perfect Fasting Delight for Shravan Season

Mumbai, August 05, 2024: As the holy month of Shravan commences, many people in India observe fasting and partake in prayers and rituals. During this period, selecting the right foods becomes essential, with many opting for meals that exclude onion, garlic, and regular salt. Understanding the unique diet of this time, Mother’s Recipe proudly introduces its special Potato and Sabudana Papads, seasoned with Sendha Namak (rock salt), making them the ideal choice for your Upvas (fasting) meals.

With the introduction of Aloo Sago Papad, Mother’s Recipe continues its tradition of offering a wide range of high-quality, authentic Indian foods that cater to diverse tastes and preferences. Whether you are fasting or simply looking for a tasty snack, Aloo Sago Papad promises to be a delightful addition to your pantry.

Ms. Sanjana Desai, Executive Director of Mother’s Recipe said, “We understand the cultural and spiritual importance of Shravan and the role of food during this period. Our Aloo Sago Papad is crafted with utmost care, using ingredients that align with fasting traditions. We are committed to providing our customers with delicious and authentic products that respect their dietary needs and enhance their fasting experience.”

Available at an MRP of ₹34 for a 70g pack, Mother’s Recipe Potato and Sabudana fasting papads can be found in key markets including Maharashtra, Gujarat, and North India. They are readily available in your nearby stores such as D-Mart and Reliance, as well as on E-commerce/Quick Commerce platforms like Blinkit, Zepto, Big Basket. Exclusive offers are available for both retailers and consumers, making these papads a must-have during the festive season.

Odysse Electric and SUN Mobility join forces to drive e-mobility revolution across international markets

Hyderabad, August 5, 2024: – Odysse Electric Vehicles, is pleased to announce its strategic partnership with battery-swapping solutions provider SUN Mobility for the export of its flagship electric motorcycle, Vader SM. Under this collaboration, Odysse Electric aims to deploy its daily commute bike, Vader SM, powered by the SUN Mobility’s advanced battery-swapping technology, in key markets across the world. This collaboration marks an important step for Odysse Electric in expanding its global footprint and accelerating the adoption of electric mobility worldwide.

Vader SM is powered by two of SUN Mobility’s Smart Batteries, that are AIS-156 approved and are portable and swappable at SUN Mobility’s Quick Interchange Stations. Vader SM has a digital instrument cluster, is powered by a 4000 watt electric motor with a top speed of 80 kmph and range of 130 kms per swap. Vader SM offers 5 drive modes including Eco, Power, Sports, Reverse and Parking mode with cruise control. Vader SM also has advanced features such as Combi Braking system, Hill assist, Energy Regeneration and includes CAN communication with built-in protection circuits, ensuring safety and convenience for commuters.

This partnership will leverage SUN Mobility’s innovative battery-swapping platform to enhance the accessibility and convenience of Odysse Electric’s Vader SM for international markets, including Africa, Latin America, and Southeast Asia under the Battery-as-a-Service (BaaS) model. These vehicles will be manufactured in Odysse’s Ahmedabad facility in Gujarat.

SUN Mobility is currently deploying its swapping stations across Africa, Latin America, and Southeast Asia on a pilot basis to enable riders to swap batteries quickly and conveniently, addressing the key concerns of upfront cost, range anxiety and long charging time for EV owners.

Mr. Nemin Vora, CEO, Odysse Electric Vehicles Pvt. Ltd. said, “We see huge export potential in the EV market and aim to contribute to the EV aspirations globally. This collaboration underscores our dedication to spearheading the transition towards providing sustainable mobility solutions on a global scale. Our association with SUN Mobility will enable us to bring our flagship product, Vader SM, to new markets by leveraging SUN Mobility’s advanced battery infrastructure and network.”

Mr. Ajay Goel, Co-founder & Executive Director, SUN Mobility, said, “We are proud to collaborate with Odysse Electric Vehicles in introducing the Vader SM, one of India’s first electric motorcycle powered with SUN Mobility’s advanced battery-swapping technology, to international markets. This partnership marks a significant step forward in our mission to drive affordable sustainable mobility solutions globally, leveraging our innovative battery swapping platform to enhance accessibility and convenience for electric vehicle users worldwide.”

COWE Haryana Chapter held Grand Swavalamban Show- Navrasa, which was graced by the CGM SIDBI Shri Rahul Priyadarshi

COWE held Grand Swavalamban Show- Navrasa, which was graced by the CGM SIDBI Shri Rahul Priyadarshi.

The Confederation of Women Entrepreneurs (COWE), an organisation composed of supporting and empowering budding women entrepreneurs across India, organised the Grand Swavalamban show- Navrasa at Apparel House, Gurugram, on August 3, 2024. The event was inaugurated by CGM SIDBI Shri Rahul Priyadarshi.

Headed by Ruchita Bansal, this event featured 90 rural and urban exhibitors, who displayed their unique talents and special skills. With a grand showcase of gourmet and culinary fest, Navrasa not only brought together a diverse group of women entrepreneurs, but also provided an exclusive platform to connect, grow, and build businesses.

Under Bansal’s leadership and her team’s support including Shkha Taneja, Rashi Rohatgi Kkhan, Shilpi Soni, and Meenu Miglani , the event, aligned with PM Narendra Modi’s mission of empowering women, fostered an inclusive ecosystem and created networking opportunities. The show also featured customised live activities by artisans and stalls for beautifully carved festive hampers for Teej and Rakhi.

Muscle & Strength India expands its presence in multi brand supplement market

New Delhi, August 05, 2024: After the success of its franchise business of multi brand supplement store, Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products has entered exclusive distributorship of renowned international supplement brands in India such as JNX Sport, Ryse Supplements, DY Nutrition, Unmatched Supplements, Universal Nutrition, VMI Sports, DarkLabs, Hawk Labz, Blackstone Labs amongst others. The world-class supplements and nutrition products from these companies have been proven over time due to their trusted quality, innovation and value to help consumers with the widest range of products for health, wellness, fitness & bodybuilding. Besides the domestic market, Muscle & Strength also plans to strengthen its presence in international markets like Nepal, Bhutan, Sri Lanka, Bangladesh and Myanmar soon.

Muscle & Strength India currently has 25 stores spread across multiple cities in the country and has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness and overall wellness. As part of the expansion plan, Muscle & Strength India will also partner with various gyms across the country, while introducing more products soon.

“At Muscle & Strength India, we believe everyone is deserving of good health, and we are pleased to now offer world class supplements and advanced sports nutrition products to consumers. This next step in our growth is a testament to our hard work over the years, further enriching our diverse product offerings. We take immense pride in our association with these renowned brands and our partnership with them will enable us to fulfill our mission of providing high-quality products to fitness enthusiasts. We hope to see many other partnerships come to fruition in the near future and are also looking forward to the continued introduction of more such products to newer markets. We are excited about the opportunity that lies ahead,” said Mr. Praveen Chirania, Founder, Muscle and Strength India.

“The driving factor of the dietary supplements market is the increasing health consciousness and proactive health mindset amongst the consumers. However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands. In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine products. Going forward, the company aims to further launch products in various variants, focusing on different health and wellness categories and segments. We now anticipate great business opportunities for growth with this new partnership and making a meaningful difference to improve the quality of life,” added Praveen.

Founded in 2018 by Praveen Chirania, Muscle & Strength India is a leading brand in the supplements space today endorsed by renowned celebrities and athletes. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof.

Kaun Banega Crorepati 16 adds a ‘Super Twist’ with ‘Super Sawaal’, allowing players to win double the amount

Sony Entertainment Television’s beloved ‘knowledge-based’ reality gameshow, ‘Kaun Banega Crorepati’, is all set to premiere its 16th season on August 12 at 9:00 PM! Featuring the legendary Amitabh Bachchan, the channel recently unveiled a thought-provoking campaign, ‘Zindagi hai, har mod par sawaal puchegi, jawaab toh dena hoga’, sparking introspection on profound life truths. And now, the makers have announced the‘Super Sawaal’ to enrich the contestants’ gameplay as they face questions that will take them one step closer to their dreams.

An interesting element, the ‘Super Sawaal’ is a bonus question that appears after the first safe haven (Q5) and will have no options and no choice of using a lifeline. If answered correctly, contestants get the opportunity to use the 2x superpower or Dugnaastra. The superpower enables the contestants to press the buzzer and double the winnings of a particular question of their choice from Q6 to Q10. So, if a contestant chooses to use the superpower at Q9 (INR 1,60,000), and answers correctly, he/she ends up with a bonus amount of 1,60,000 that will be added to their final winning amount. However, they may not use any lifelines while playing the Dugnaastra.

The ‘Super Sawaal’ and subsequent use of the Dugnaastra adds an extra layer of strategy to the gameplay, making it edgy, thrilling, and suspenseful.

Stay tuned to watch Kaun Banega Crorepati Season 16 starting 12th August at 9:00 PM only on Sony Entertainment Television!

ixigo Marks Friendship Day with ‘Friend Running Status’ Video Featuring ConfirmTkt

New Delhi, 5 August 2024: In a delightful nod to Friendship Day, ixigo, India’s leading OTA for the Next Billion Users, initiated a brand banter on social media, highlighting the essence of a “Sachcha Dost” (true friend) through various brand interactions. This engaging campaign saw multiple brands coming together to participate, creating a buzz on X.

The campaign kicked off with ixigo’s post, playfully referencing how a true friend takes the middle seat without any hassle. The post sparked a series of witty responses and interactions from other brands, each contributing their own unique take on what defines a true friend in their context. Some notable contributions included:

● ixigo Trains: “Sachcha dost woh hai, jo train journeys par tumhare pasand ke snacks laaye  #FriendshipDay2024”

● ConfirmTkt: “Saccha dost hai woh hai, jo train ki window seat share kare ????#FriendshipDay”

● AbhiBus: “Sachcha dost woh hai jo trip se aane ke next day hee trip ki photos share karde..  #HappyFriendshipDay”

● Razorpay: “Saccha dost woh hai, jo 3 AM call pe bhi startup idea discuss karne ko ready ho “

● AU Small Finance Bank: “Sachcha dost woh hai, jo best travel deals milne pe apne credit card ko flaunt kare! #HappyFriendshipDay”

● PVR Cinemas: “Sachcha dost vo hai, jo #PVRINOX main movie dates ke liye hamesha ready rahe. #FriendshipDay”

● Pizza Hut India: “Saccha dost vo hai, jo bina bole tumhare pizza ke olives khud le le  #FriendshipDay”

● FNP: “Saccha dost vo hai, jo tumhare liye perfect gifts choose kare…  #FriendshipDay #FNPGifting”

● Rapido: “Sachcha dost wo hai, jo jatt se bulaane pe patt se aajaaye  #friendshipday”

● GrabOn: “Saccha dost woh hai, jo tumhare har kharche pe paise bachaye… “

ixigo and ConfirmTkt also rolled out a fun video on social media to celebrate the day through the launch of an imaginary feature ‘Friend Running Status’ which can track our friends like we track trains. The ‘Friend Running Status’ is a play on ixigo & ConfirmTkt’s popular train feature ‘Train Running Status’ which gives travellers live updates on their train’s exact location, real time delay and estimated time of arrival. The video humorously showcases the realistic and often amusing excuses friends use to cancel plans, adding a witty twist to the concept of tracking.

Lotte Choco Pie Takes Its Love & Lotte Campaign to Rural India

Bengaluru, 05th August, 2024: Lotte India, one of India’s leading confectionery brands has rolled out its Rural Van Campaign across important markets in the country, through a series of engaging on-ground activation initiatives. Spread across four key states—Bihar, Odisha, Uttar Pradesh, and Madhya Pradesh, the rural activation aims to bolster the brand’s category leadership further, by penetrating tier 3 and tier 4 markets, recognizing their vast potential.

As part of the campaign, Lotte Choco Pie‘s brightly designed red vans will traverse through districts, towns, and villages across the four states for more than three months. The campaign aims to spread awareness of the delightful Lotte Choco Pie to a broader audience and connect with more families and children. The vans will stop at schools and popular crowded spots to engage with the consumers by conducting fun activities, including dance, games, and quizzes. Adding to the excitement, a charming Choco Pie-shaped mascot will join the festivities, capturing the hearts of both children and adults, reinforcing the campaign’s themes of celebration and gratitude.

Mr. Milan Wahi, Managing Director of Lotte India, stated, “At Lotte, we are excited to launch our van campaign in the rural regions of four key states, where we have recognized a growing demand for quality products. We see a tremendous opportunity to connect more deeply with consumers. Our leadership in the category is a testament to our deep understanding of consumer preferences and our ability to adapt to their evolving needs. Lotte Choco Pie is cherished by all, irrespective of their age. This campaign allows us to get closer to our consumers in the rural markets that have been instrumental in driving our growth. As these markets have shown a remarkable potential, we are committed to continuing our significant investments here. Our aim is not only to boost Lotte Choco Pie’s market share in these areas but also to build lasting awareness and loyalty among our consumers. We believe our van campaign helps in strengthening our commitment of spreading joy and celebration by cementing our leadership in the Indian confectionery market.”

Lotte rolled out the Love & Lotte Campaign nationally in October 2023 with the aim of further strengthening the brand’s connection and bringing it closer to the hearts of consumers. The creatively envisaged campaign dabbles in modern lingos, emotions, and more, aiming to celebrate everyday moments with Lotte’s Choco Pie. In its first phase, Lotte released four joyful TVCs as part of the integrated campaign.

With the second phase of the campaign centred around rural regions, the brand aims to make Lotte Choco Pie a popular choice of snack and confectionery amongst rural consumers. This extensive campaign not only promises to elevate brand awareness and loyalty but also to spread joy and celebration throughout rural India.

Fairmont Jaipur Unveils Zarin- The Pan Asian Restaurant

Saturday, 5th August 2024: Fairmont Jaipur, the first luxurious outpost of the hotel chain in India, is delighted to announce the launch of Zarin- The Pan Asian Restaurant, set to open its doors on 3rd August, 2024. Derived from the old Persian word for “golden,” Zarin is set to elevate Jaipur’s gastronomic scene with its unmatched Asian cuisine and spectacular dining experiences. This remarkable restaurant at Fairmont Jaipur promises to take guests on a captivating culinary journey, showcasing a blend of multicultural dishes from diverse cultures and origins across Southeast Asia.

 On August 3rd, Fairmont Jaipur hosted a grand launch event for Zarin, creating an evening to remember. Attendees included some of Jaipur’s high-net-worth individuals (HNIs), who were treated to an evening brimming with culinary excitement, live music, and exceptional drinks.

 Zarin presented a myriad of distinctive features that set it apart as a destination for discerning food enthusiasts. The evening’s highlight was a theatrical culinary presentation inspired by the flavours of China, Japan, and Thailand. Chefs displayed their exceptional skills in a captivating performance, transforming cooking into an art form. The menu featured exquisite preparations such as Green Paradise Dragon Roll, Crispy Lotus Roots, Sambal Tiger Prawns, Asparagus & Mushroom Kothe, Lamb & Cilantro Gyoza, Burmese Khao Suey, Kari Ayam, Chilli Garlic Lobster, and the famous Homestyle Black Pepper Crab. The experience concluded with signature desserts like Tob Tim Grob and Fried Lavender & Charcoal Ice Cream.

 The atmosphere was further enlivened by live music, creating a vibrant and dynamic setting for the celebration.

 The Cocktail Bar beckoned guests to indulge in Imperial Elixirs inspired cocktails, accompanied by pre-meal drinks and delectable small bites at the community table. For those seeking an alfresco dining experience, the outdoor venue provided casual seating and easy access to the bar, enhancing the overall dining ambiance.

 Adding a touch of tradition and spirituality, the guests at Zarin are welcomed by the Gong Ritual, a captivating homage to nature’s harmony. With a gentle strike of the mallet, the resonant gong emits a sacred sound, symbolizing joy and resilience, setting the stage for an exquisite dining experience.

 Among the highlights of Zarin is the Teppanyaki Room, an intera

 tive dining space. In this elegant setting, guests are treated to a mesmerizing display of culinary artistry as skilled chefs transform fresh ingredients into delectables dishes on the teppanyaki grill, right in front of you.

 To further enrich the restaurant experience, Zarin embraces the Asian tea culture by offering a selection of blossom teas and a Samurai tea service. Guests are invited to immerse themselves in tradition.

 Tea Ritual, guided by the timeless principles of Harmony (wa), Respect (kei), Purity (sei), and Tranquility (jaku). Fragrant jasmine tea is served throughout the meal in the traditional “Samurai” style. Traditional Japanese cast iron tea sets called lymph are used to make tea resulting in a mellow, sweeter cup.

 Mr. Rajat Sethi, General Manager at Fairmont Jaipur, expressed his delight at the launch, stating, “We are thrilled to bring this immersive dining experience to Jaipur, offering a perfect blend of tradition, innovation, and impeccable service. We look forward to welcoming guests to this extraordinary culinary journey.”

 “At Zarin, we meticulously curate the dining experience using the finest ingredients sourced from around the world. Our goal is to create authentic and captivating dishes that mesmerize the palate. Some of our standout creations include Flying Noodles, Sambal Crunchy Chicken with Asian Greens, and Five-Spiced Chocolate Fondant with Coconut and Jaggery Ice Cream,” said Chef Mihir – Executive Chef

 Zarin stands alone as the premier fine dining destination in the region, providing an authentic Teppanyaki experience. Our menu showcases an exquisite selection of sushi and sashimi, alongside our signature dish—the meticulously prepared Peking Duck, slow-cooked for nearly 22 hours,” Chef Surendra – Senior Sous Chef – Zarin

 Embark on a golden culinary journey and discover the enchanting world of Zarin- the Pan Asian Restaurant at Fairmont Jaipur. Experience the fusion of flavor’s, stunning ambiance, and finest service that is sure to turn moments into memories.