ASUS Reinvents AI Accessibility with the Launch of Snapdragon-Powered Ultra-Portable PCs

ASUS Reinvents AI Accessibility with the Launch of Snapdragon-Powered Ultra-Portable PCs

India, 11th March 2025: ASUS, a Taiwanese tech giant, renowned for its commitment to innovation, today announced the launch of the Zenbook A14 and Vivobook 16. The two groundbreaking laptops powered by Qualcomm Snapdragon processors are designed to enhance user laptop interactions while boosting efficiency. The Zenbook A14 redefines ultra-portability, weighing a mere 980g and featuring a stunning Ceraluminum™ chassis that combines durability with elegance. On the other hand, the Vivobook 16 brings the power of AI to a wider audience, offering an impressive 45 TOPS of NPU performance. This laptop empowers budget-conscious users with advanced AI capabilities, enhancing productivity, creativity, and entertainment experiences.

The Zenbook A14 with its superior Ceraluminum design, boasts the cutting-edge Qualcomm Snapdragon X Elite and Snapdragon X processor, dual speakers with Dolby Atmos support and a speedy 512GB storage drive for seamless multitasking for professionals and creators. Whereas the Vivobook 16 designed to be accessible, still delivers solid performance with advanced AI capabilities for everyday computing. These new additions reinforce ASUS’s position at the forefront of the AI PC revolution, delivering exceptional performance and intelligent features to users across India. The Zenbook A14 available in Snapdragon X Elite processor and Snapdragon X processor is be priced at INR 99,990 and INR 1,29,990 respectively, while the Vivobook 16 is be priced at INR 65,990. both available at ASUS e-shop, Flipkart, and offline (ASUS Exclusive Stores, Pegasus Stores) touchpoints and other channel of distribution.

Addressing the launch, Mr. Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India, commented, “As a product and customer-first company, it is our constant pursuit to innovate and harness the power of technology to deliver premium-quality products. Our latest offerings, the Zenbook A14 and Vivobook 16 laptops, featuring the Snapdragon powered processors, are a testament to this. We have worked closely with Qualcomm to optimize the NPU to cater to the unique demands of our designs, fine-tuning AI capabilities for seamless performance and unlocking the full potential of on-device AI. By enhancing both hardware and software, we’ve delivered laptops offering exceptional performance, battery life, and intuitive AI experiences, making ‘AI for Everyone’ a reality and democratizing access to advanced AI features. The Zenbook A14 and Vivobook 16 embody our mission to make AI a seamless part of everyday life, empowering users with tools that inspire and perform.”

Zenbook A14: A Symphony of Innovation and Style

The ASUS Zenbook A14 redefines premium portability with its futuristic Ceraluminum™ chassis – a fusion of ceramic and aluminum. Weighing a mere 980 grams and 30% lighter than traditional aluminum, this ultra-sleek laptop offers a stone-like texture that’s as tactile as it is tough, boasting three times the strength and military-grade durability. Available in elegant Iceland Gray and Zabriskie Beige, it’s built to endure scratches, shocks, and daily demands with effortless grace.

Powered by the versatile Snapdragon X series processors, the Zenbook A14 comes in two variants: the Snapdragon X Elite (up to 45W) for intensive creative workloads, and the Snapdragon X (up to 28W) for efficient, on-the-go performance. Both feature the Qualcomm Hexagon NPU, delivering up to 45 TOPS of AI power for features like real-time language translation, intelligent power management, and adaptive multitasking. The 14-inch ASUS Lumina OLED display dazzles with a 16:10 aspect ratio, 1920 x 1200 resolution, and 600 nits peak brightness. Certified with 100% DCI-P3 color gamut and VESA DisplayHDR 600 True Black, it offers vibrant, true-to-life visuals, enhanced by adaptive color gamuts and OLED Care to prevent burn-in.

With up to 32 hours of battery life, advanced ambient cooling, and connectivity like USB4 and Wi-Fi 7 (on the Elite variant), the Zenbook A14 is a portable powerhouse that blends elegance with efficiency, and a perfect partner for professionals and creators who crave style and substance.

Vivobook 16: Intelligent Performance for Everyone

The ASUS Vivobook 16, designed to outperform the expectations in the budget segment laptops, delivers premium AI capabilities in a sleek, accessible package. Powered by the Snapdragon X processor with up to 45 TOPS of NPU performance, it brings intelligent features like Live Captions for real-time translation, Cocreator for sketch-to-art transformations, and Generative Fill in Paint for effortless editing. These tools amplify productivity and creativity, making advanced technology attainable for students, professionals, and everyday users.

Sporting a slim 17.9 mm profile and weighing just 1.88 kg, the Vivobook 16 combines portability with a stunning 16-inch FHD+ IPS display. Its versatile 180° hinge and unibody design with a micro hinge cap elevate both form and function, while the AI-powered camera with adaptive dimming and lock features ensures security and clarity. With up to 27 hours of battery life, fast charging, and extensive connectivity including USB4 and HDMI 2.1 ports, this laptop delivers seamless performance. Additionally, the ErgoSense keyboard, smart gesture touchpad, and ASUS StoryCube will ensure effortless management of content and media consumption. The Vivobook 16 stands out as a powerful, affordable companion for all.