29, Apr 2023
Brakes India forays into lubricants with the all-new brand Revia
April 2023: Brakes India, one of the most trusted names in the automotive sector for safety & quality, forays into the lubricants segment, in the all-new Revia brand. Leveraging Brakes India’s strong distribution network and 60+ years of rich legacy, the company is diversifying into the engine oil space catering to both passenger cars and commercial vehicles segments with its newest brand.
S Sujit Nayak, Vice President and Head, Aftermarket Business, Brakes India said, “Established for over 6 decades, Brakes India is known in the automotive industry for safety components from TVS Girling, TVS Apache and TVS Sprinter. We are very excited to launch the engine oil in our new brand – Revia.”
Revia engine oil has a wide product portfolio with 9 grades of engine oil – 5 for Passenger cars and 4 for commercial vehicles. The company also offers the premium fully synthetic range for SUVs and MUVs. Revia 15W40 CK4 engine oil is compliant with latest BS6 norms and caters to all new generation engines.
Speaking of the product range, Sujit explained, “Revia engine oil is formulated to provide maximum engine protection and efficiency under extreme driving conditions. Advanced additives in Revia engine oil like HyperZDP technology for passenger cars and turbo boosters for commercial vehicles, boosts engine longevity and performance.”
Speaking about the scope for growth in this market, Sujit explained, “With growing demand for efficient lubricants, evolving BS standards and growing vehicle population, the engine oil segment is poised for growth.”