Cumin Co. Launches Festive Campaign ‘Aayna’, Celebrating Gifts That Reflect Who We Are

Cumin Co. Launches Festive Campaign ‘Aayna’, Celebrating Gifts That Reflect Who We Are

New Delhi, 17th October 2025: This festive and wedding season, Cumin Co. unveils ‘Aayna’, a heartfelt campaign that reimagines gifting as a reflection of who we are — our traditions, emotions, and stories. With thoughtfully curated cookware and limited-edition bundles, Aayna celebrates gifts that carry meaning, memory, and legacy.

In Hindi, Aayna means “mirror”, and Cumin Co. brings this idea to life by turning every gift into a reflection of the giver’s thoughtfulness and the receiver’s warmth. Each piece — from enamelled cast iron cookware to timeless tableware — draws from India’s rich culinary heritage while being perfectly suited to modern homes.

“At Cumin Co., we believe gifting should endure — it’s not just about what you give, but what it stands for,” said Udit Lekhi, Co-Founder of Cumin Co. “Through Aayna, we’re celebrating gifts that outlast trends — heirloom-worthy pieces that can be passed down, much like the memories they’re part of.”

Niharika Joshi, Co-Founder of Cumin Co., added, “Aayna is especially close to our hearts this season — it’s for festive gatherings, for weddings, for every table that brings people together. Each product is crafted with warmth and care, making every gift a token of love that reflects the giver’s emotion.”

From intimate wedding favours to grand festive hampers, the campaign offers curated gifting bundles that blend tradition with contemporary design. Select collections include a Silver Coin by GIVA, symbolizing prosperity and timeless value, perfect for festive and wedding gifting alike.

With weddings becoming more personal and meaningful, Cumin Co. offers couples and families a way to celebrate love through gifts that last, thoughtful keepsakes that mirror shared traditions and new beginnings. Each piece is designed to be both beautiful and purposeful; crafted from Cumin Co.’s signature triple-patented, truly non-toxic enamel cast iron that’s built to last generations.

Engineered for modern kitchens yet rooted in Indian craftsmanship, Cumin Co.’s products combine timeless design with health-conscious innovation; cookware that’s as safe as it is stunning. With its elegant packaging and artisanal detailing, Aayna transforms cookware into keepsakes — embodying care, celebration, and connection.

The Aayna Gifting Campaign by Cumin Co. is now available for both personal and corporate gifting is a meaningful way to celebrate the season of togetherness, from Diwali to weddings and beyond.