18, Oct 2023
Join the Jalsa: Paytm Insider’s Navratri Campaign Fuelled By Extensive Strategic Marketing Initiatives
Mumbai, 18th October, 2023: Paytm Insider, India’s leading entertainment platform, launches ‘Join The Jalsa’ – a campaign featuring a vibrant array of Navratri events. In an effort to supercharge the festivities and forge deeper connections with the audience, the platform has embraced a holistic marketing strategy. By synergizing outdoor, on-ground, and digital marketing initiatives, they are committed to curating an unforgettably vibrant Navratri experience, ensuring ease of purchasing tickets and the ultimate festive atmosphere.
After last year’s mega response, the platform has expanded its offerings across multiple venues and cities, exclusively ticketing for some of the biggest Navratri and Garba events in key cities. The platform showcases a line-up of riveting live events and experiences in Mumbai, Ahmedabad, Surat, Pune and Bengaluru for its Navratri campaign. Mumbai & Ahmedabad have been witnessing the highest traction in ticket sales, with the festival revellers attending in large numbers.
Moreover, Paytm Insider is not leaving any stone unturned to light up this Navratri with an array of promotional activities across the vibrant cities of Mumbai and Ahmedabad. They have strategically taken over 11 hoardings at prime locations in Mumbai (which includes Andheri, Malad, BKC, Bandra and Goregaon), 6 hoardings in Ahmedabad (including Gandhinagar, Bopal, SG Highway, and Satellite) and a few print ads in regional papers like Janmabhoomi, Bombay Samachar and Gujarat Samachar.
The platform is also live with digital screens and kiosks in residential societies of Mumbai & Ahmedabad, targeting over 500 homes. The kiosks are placed to offer a seamless ticket purchasing experience right at the patron’s doorsteps.
Furthering their outreach, Paytm Insider has engaged with corporate entities by deploying 40 screens in Mumbai at offices located in BKC, Lower Parel, Andheri and Borivali. To tap into the music and podcast listening audience, Paytm Insider has strategically tied up with audio streaming aggregators like Spotify, Jio Saavn, Wynk, and Zeno to promote events on their platforms. To amp up the festivities, their digital tie-ups with pages like Whats Hot Mumbai will ensure that festival enthusiasts never miss out on the popular Navratri events. But that’s not all! The platform has activated BTL initiatives with scan-and-buy posters, promotions at colleges near key events, campaign posters on auto rickshaws and much more, creating a holistic consumer centric experience for ease of purchasing Navratri tickets.
Paytm Insider’s Business Head, Varun Khare expressed, “We’ve kicked things up a notch this year by bringing you an epic roster of events through our ‘Join The Jalsa’ campaign. Our goal was to elevate the Navratri experience, making sure there’s something for everyone. And when it comes to marketing, it’s not just about spreading the word, we’re all about making it super easy for you to snag your tickets hassle-free.”
Paytm Insider has a line-up of some of the best Navratri celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm!