Not just Air Conditioners—now, even mattresses help you stay cool

Not just Air Conditioners—now, even mattresses help you stay cool

Hyderabad, May 2025: As temperatures soar this summer, Hyderabad residents are pulling out all the stops to stay cool—air conditioners, chilled beverages, and breezy outfits. But one crucial comfort zone often goes unnoticed: your bed.

Now, there’s a game-changer.

Decor World Select, Khajaguda’s newest premium furnishings destination, has launched the Serta Antarctic Mattress—hailed as India’s coolest mattress, designed specifically to offer summer sleep relief with 15x better cooling than traditional mattresses.

“If you’ve cooled your room and your drink, why not your mattress?” asks Ankit Goyal, a steel-industry professional-turned-furnishing expert with over a decade of experience in home interiors. “This mattress is engineered for tropical nights—so you fall asleep faster and stay cool longer.”

The Serta Antarctic is powered by the brand’s exclusive Cooltex™ System, a multi-layered cooling technology where each layer is designed to outperform the previous one in drawing heat away from the body. The result? All-night comfort, without overreliance on air conditioning.

With prices ranging from ₹2.78 lakh to ₹4 lakh, the Antarctic is a premium wellness investment—ideal for discerning customers who value sleep quality, luxury, and long-term health.

“The launch of the Serta range marks a new era in sleep innovation for Hyderabad,” said Mr. Uday Dubey, Sales Head, Serta India. “People spend a third of their lives on a mattress. It should work as hard as you do to support your health and energy.”

Ankit Goyal, known for introducing storytelling curtains and redefining lifestyle furnishings in Hyderabad, is now focused on ‘cool sleep solutions’. He adds, “Today’s mattresses are not just about softness or bounce—they’re about regulating temperature, improving posture, and supporting well-being.”

Why Good Sleep Matters:

• Well-rested individuals are 2x more productive and make 50% fewer mistakes at work.
• Good sleep regulates blood pressure, supports mental clarity, and reduces inflammation.
• Post-pandemic, people spend more time at home—and often work from bed—making mattress quality even more essential.

 As homes evolve into wellness sanctuaries, top-tier mattresses are joining luxury cars and designer kitchens as aspirational lifestyle choices, especially among millennials and working professionals.

Customers can now experience the Serta cooling difference in person. Decor World Select offers personalised sleep consultations in a premium showroom setting.

“Sleep is not a luxury—it’s a necessity,” says Mr. Dubey. “And the right mattress directly impacts your health, happiness, and performance.”